Big Words start conversations and open doors to new places.
Author: anwaryusef
Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath.
Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics.
Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.
The first principle of my blog is Creating Ecosystems of Success, and a key focus is Career Discussions. Regardless of whether you’re an employer or an employee, it’s critical to understand how to avoid conflicts at the workplace as they can both hinder productivity and hinder career advancement. The following contributed post is entitled, How to Avoid Conflict At the Workplace.
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If your employees are unhappy and disengaged, chances are that their productivity will suffer, and they will not represent your company and brand as well as possible in front of your customers. This will lead to reputation damage and conflict in the workplace, which can cause long term problems. Instead of dealing with conflict, you might want to prevent it and take a proactive approach to maintaining a positive work environment. Find a few tips below.
Clear Policies To avoid disagreements that are based on assumptions and misconceptions, it is important that your business has clear human resources and behavior policies. If you don’t have one at the moment, chances are that your employees are just guessing which one is the best approach, and this will lead to conflict and arguments. Talk to a human resources professional to get help with developing your workplace policies.
Value Alignment
When you recruit people to represent your brand, you will need to make sure that they share your values and your vision. If your employees couldn’t care less about customer service or quality, chances are that you are employing the wrong people. There are many ways you can check whether or not your applicants’ values are aligned with your company policy and brand philosophy, using online tools and personality tests.
If there is a block in the communication channels, you will find it hard to communicate your goals and get your employees to commit to them. Workplace communication should never be flowing in one direction only. If you haven’t studied democratic leadership yet, it might be time to find out how you can encourage debates and discussion and avoid value conflict in the workplace, so your employees can fully engage with your company mission and vision.
Shared Goals
To make your workplace run smoother and to encourage collaboration and support, you will need to create shared goals. If you hold monthly appraisal meetings, take your time to sit down with each individual and find out what their personal career goals and aspirations are, so you can find a common trait and goals you can work towards together.
Conflict Management Frameworks
It is crucial that you have a procedure map in case conflict happens in your company. There is no point trying to deny that there is a problem, and the sooner you deal with it, the better you can handle the situation. Mediation, disciplinary procedures, training, and development, as well as sitting down with a civil attorney to learn about the legal framework of dealing with conflict and ethical problems at the workplace might be some of the best options.
When you have employees from different walks of life, conflict is something that may seem inevitable. Create a company culture that values and respects diversity and find a way to align your mission and vision with your employees’ own aspiration. Open up channels of communication, so you can deal with conflict as soon as possible.
“I saw many retirement commercials during my young adult life. They were usually run during sporting events. I wasn’t thinking about my older years at the time, which seemed too far away to imagine.”
Note. Like my Net Worth piece, the subject matter of this blog post is not new. It has been known for years by those who’ve learned about it in their families, learned about its concepts in business school, or have discovered it on their own. It’s a discussion from my personal perspective which I think is worth visiting. Also, while this is a ‘money’ topic, I’m discussing it from a ‘scholarly’ perspective. I’m not rendering financial advice where I’m telling readers what they should do. In the spirit of the first principle of my blog, Creating Ecosystems of Success, I’m simply introducing a concept and discussing why it’s important for the lay person, so they can make their own life choices.
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A Savings Crisis
At the beginning of this week, a mentor emailed me telling me that April is “Financial Literacy Month”. He asked me if I was writing anything on this subject. I shared with him that I already had something coming out of the pipeline regarding a topic we’d coincidentally discussed at length. He also shared an article with me entitled, There is a savings crisis and many Americans don’t know how to fix it. Here’s how. It serves as the perfect jumping off point for my financial offering for the month of April 2019.
Thinking About Retiring
I saw many retirement commercials during my young adult life. They were usually run during sporting events. I wasn’t thinking about my older years at the time, which seemed too far away to imagine. The commercials I remember the most are those by Dean Witter where, in the black and white film, he states, “We measure success one investor at a time!”
My next thoughts of saving for retirement came courtesy of Robert T. Kiyosaki, author of Rich Dad Poor Dad. I believe it was in his book, Conspiracy of the Rich. In the book he described the “Employee Retirement Income Security Act” (ERISA) enacted by President Richard Nixon. The new law made employees responsible for their own retirement savings, converting most everyone over from ‘Defined Benefit’ (DB) plans (pensions), to ‘Defined Contribution’ (DC) plans. That was during my postdoctoral fellowship and I think I set up a ‘Roth IRA’ at my bank, shortly after reading the book.
Saving in My TSP
It wasn’t until I started working in the federal government that I seriously started thinking about retirement, but it wasn’t due to my own volition. It was due to a friend I was dating at the time. I’ll facetiously say that the relationship didn’t last, but her asking me about whether I started saving in my government “Thrift Savings Plan” (TSP) was a major contribution on her part. She caused me to think about retirement in the relationship context.
I realized that I might be a liability as a partner if I didn’t have my own retirement ‘nest egg’ which in some respects is true. (See my Mother’s Day 2017 blog post to get a feel for the potential dangers of two people settling down when only one has savings and the other one doesn’t.) In terms of relationships, are money and resources everything? No, but they count for a lot and are worth pondering and discussing ahead of time!
Whose Responsibility is Retirement Savings?
At this point I’m going to transition and point out that in the financial world, there are different rules for different people. I first learned this after reading the above-mentioned Robert Kiyosaki’s second book, Cash Flow Quadrant, which discussed the differences between: Employees, Self-Employed Individuals, Business Owners, and finally, Investors. To make a long story short, in addition to having their own unique ‘tax laws’, employees by nature have a ‘working life’, and they must figure out how they’re going to survive once their working life is over. That’s if they’ve thought about it.
Some of my relatives are beneficiaries of the DB plans described above, but they’re “Baby Boomers”. My father is a retired educator who started teaching in the late 1980s. My uncle, a retired firefighter, started his career around that time as well. I could be wrong, but I think that most municipal workers such as the police officers and firefighters receive Defined Benefit pensions. Most teachers now must contribute to a Defined Contribution plan. If I’m wrong, please leave a comment below. What if you’re responsible for your own retirement savings? Read on.
Saving Less Thank Five Percent
“If you’re not saving the maximum amount so that you’re getting the government’s five percent ‘Matching Contribution’, you’re leaving money on the table!” The first person to point this out to me was a counselor at work who was helping me with relationship issues with the above-mentioned lady friend. By the way, this anonymous friend inspired me to write my piece entitled, The difference between being Cheap and Frugal, so she deserves a lot of credit in terms of inspiring some of my content.
I’d told the counselor that she’d called me ‘cheap’ on multiple occasions, a label which hurt me at the time. One of his immediate questions was about whether I was saving into my retirement account to get my government match. When I told him that I was saving less than the five percent, he responded that I wasn’t taking full advantage of what the government was offering me. Also getting the match should’ve been first and foremost in my mind.
Matching Contributions
So, what is a Matching Contribution and why is it important? I’m glad you asked. A Matching Contribution is a dollar amount that your employer matches in relation to what you’re saving in your retirement account. For the federal government, it’s five percent, and it differs from employer to employer. Some don’t match at all. The point is that if you’re not contributing anything, you’re not going to get anything, or maybe the bare minimum. If your employer matches what you’re put in, you’re effectively getting free money.
Your employer match makes it easier to get to the holy annual retirement threshold of 15% and beyond. If you’re consistently saving five percent, and your employer is matching that with their five percent, you’re already at ten percent for the year. At that point you must come up with another five percent or more to get to 15%. If you don’t know where you’ll get that extra five percent, look at your personal budget. I wrote a piece on that recently.
If your employer doesn’t match your contribution, should you still save for your retirement? Absolutely. First, if you’re going to work until your 60 years old or more, you do want something for yourself, or else you’ll have to keep working, or someone will have to take care of you.
Other Benefits
Second, from experience, your retirement savings contributes to your ‘Net Worth’ and this translates into other areas such as qualifying for mortgages. Most lenders want to see that you can save money and something they consider qualifying you for a mortgage is your Net Worth – the difference between your assets and liabilities. I wrote a piece on that as well.
When refinancing my mortgage two years ago, I realized that that my lender actually had a form entitled, ‘Net Worth’. Calculating it quarterly was routine for me by then. I’d already built up an ‘Emergency Fund’ and I’d started methodically saving into my retirement account, so I knew I was in good shape. This was in stark contrast to when I barely qualified for my first mortgage due to being too ‘overleveraged’ (carrying too much debt) ten years earlier. See my post on Dave Ramsey’s ‘Debt Snowball’, to see how I dug out of my own debt-hole.
Other Keys to Retiring
Speaking of debt, as an employee living off one paycheck, budgeting, controlling costs, and minimizing debt are all keys to being able to build a retirement nest egg. You want to be able to create enough ‘Cash Flow’ so that you don’t miss the amount going into your retirement account every pay period. Furthermore, you don’t want to be in position to have to raid or borrow against your retirement savings should an emergency arise – both of which could hurt you.
Speaking of Dave Ramsey’s group, a good book to read is Retire Inspired by Chris Hogan. It gives a nice discussion about what retirement is and why it’s important, which brings me to my closing point. If we all know we’re going to age, why doesn’t everyone save for their retirement? I think the answer is a lack of awareness and a lack of understanding of why it’s important.
Where Do You Learn?
“You should’ve learned about this when you were 18 years old!” My mentor scowled at me after we finished talking about my retirement savings and why I hadn’t maximized it a couple of years ago. It stung for a moment, but I laughed about it inside afterwards. It would’ve been nice to have been educated on the subject 20 years earlier, but honestly those in my ecosystem back in Buffalo just weren’t talking about investments or retirement savings.
One could argue that the change from DB-pension plans and DC plans needs to be better explained in the school system so that all kids get exposure to these concepts early. I do agree with that, but the reality is that if these things aren’t discussed in your family circle, you must figure them out on your own somehow.
I don’t want to make this racial, but over the years I’ve heard stories of Jewish families regularly and openly talking about money and investments at family gatherings. It’s not race-specific as my mentor’s family which is black, regularly engages in these types of discussions. What does your family talk about at gatherings?
Financial Vocabulary Words
The financial world has a language all its own. When you’re entering your first job fresh out of school, being told to start your retirement benefits and then hearing all the esoteric terms can literally sound like ‘gibberish’. It can be daunting like talking to your surgeon or your auto mechanic. Unless you understand why it’s important to start saving for your later years, you’ll likely neglect it and use your precious resources on other things, but hopefully not for too long, as it’s difficult to catch up beyond a certain age.
Why is it hard to catch up? This brings us to the “Law of Compounding Interest” of which time is a major component. I wrote a piece on that as well which I’m sure you’d enjoy, but the quick version is that the earlier you start your retirement savings, the more time they have to grow and multiply. Furthermore, depending on the nature of your plan, you could be missing out on significant annual tax savings which add up over the years.
The last important piece is figuring out what your retirement savings should be ‘allocated’ in. This is a completely different but related subject. The point is though, that you must have something to allocate first and foremost.
Other Recommended Readings
Thank you for taking the time to read this post. If you enjoyed it, you might also enjoy:
For the next phase of my writing journey, I’m starting a monthly newsletter for my writing and video content creation company, the Big Words LLC. In it, I plan to share inspirational words, pieces from this blog and my first blog, and select videos from my four YouTube channels. Finally, I will share updates for my book project The Engineers: A Western New York Basketball Story. Your personal information and privacy will be protected. Click this link and register using the sign-up button at the bottom of the announcement. If there is some issue signing up using the link provided, you can also email me at bwllcnl@gmail.com . Best Regards.
Three of the key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A key to running any business/organization today is having the proper technology in place. Doing so will have improve your staffs productivity and your overall efficiency. The following contributed post discusses this and is entitled, Office Technology that Will Improve Your Staff Productivity.
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If you would like to stay competitive in your marketplace without having to invest a lot of money in new processes and procedures, you can rely on technology to help you improve the productivity of your staff while making their life in the office easier. Companies are looking for new ways of providing more value to their customers at a lower cost, and some smaller IT improvements can do just that. Find out more below.
It is important that you answer customers’ queries as soon as possible. Today’s consumers’ attention span is much shorter than the previous generation’s and they are looking for immediate answers. You can find a system that will gather all the feedback and pop up on one of your employees’ computers, so they don’t have to stay logged into various systems and get distracted just to provide excellent customer service.
If collaboration is something that is necessary in your business, you will need to allow your staff to work on projects together and collaborate. You can create a virtual workplace where they can share and update projects. While a Google Suite system might do the job in the beginning, you might want to talk to an expert at inc-systems.com/services/managed-it-services/ to find out whether or not your business could benefit from a custom calendar and a CMS system.
Cloud Computing
It is crucial that you encourage the use of cloud computing. You will not only be able to automatically back up your files and take notes, share insights, update your team on the go, but also share information with your customers faster. You will have to install advanced security, though, so you can prevent the accidental disclosure of sensitive information.
Social Media Tools for Scheduling
If you are involved in digital marketing, you might have a member of staff updating your social media accounts and posts regularly. If they have other jobs as well, they will find managing everything very challenging. Instead of giving them half an hour a day, every day, you can allocate a few hours every month when they can schedule the jobs ahead. You can use an advanced scheduling and posting service and a social media calendar to make the most out of your reach and engagement.
Digital Learning Platform and Knowledge Base
It is also important that you empower your staff and help them become more efficient. This is why improving your office technology is necessary. If you have a knowledge base available for staff, they will find the answers without having to speak to a manager, and deal with customer queries faster and more professionally. You might also deliver your regular training or updates using your internal systems accessible any time, so they can complete the tasks when they are not compromising customer service or their own productivity.
Upgrading your office IT system can help you manage the different tasks in your company and improve your staff productivity at the same time.
A key focus of my blog is Health/Wellness. A major component of life is the relationships with our friends and family. In some instances, career and life circumstances geographically separate us from our loved ones. Thanks to today’s technology though, we can still keep in contact with family no matter how far they are away unlike any time before. The following contributed post is entitled, Use Remote Team Lessons With Long-Distance Relatives.
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Life has a terrible habit; it puts distance between those who used to have a close relationship. Whether it’s your family or your friend, life has more than one way to tear your apart. Maybe you’ve had to leave your best friend behind when you went to college in a different state, and it’s been difficult to keep in touch. Or perhaps you’ve relocated for a job, and your parents now live several hours drive away from you.
Geographic distance used to be an insurmountable obstacle in the past. But nowadays, businesses have long proven that they can create a feeling of belonging with their teams, even though nobody lives in the same town. Indeed, remote teams are proof that you can bypass geography and still bring everyone together. As surprising as it might sound, it’s time for the business world to teach us a thing or two about keeping our family and friends close by.
Communicate as often as possible Successful remote teams have understood that communication is vital to creating a sense of togetherness. Indeed, as explained in a previous article of the blog bigwordsarepowerful.com/2019/, businesses need to consider digital solutions to implement a healthy communication strategy. Collaborative tools and chat systems are favorites, as they make sure that everyone is on the same page at all times. Ina private environment, there is no room for collaborative solutions. However, group chats are an option. You can create a private group chat on Facebook, for instance, which can let you share your news and interact with your relatives. Additionally, Whatsapp offers a similar option. As you use online groups, you also need to accept that not everyone might be online at the same time. However, both Facebook and Whatsapp enable all participants to review the messages they’ve missed while they were logged out. In other words, you can get an answer both in real time and at a later point too.
A collective project brings everyone together Remote teams also share a sense of purpose. They collaborate on the same project. Distant relatives and friends, however, may not have any common objective. But nothing is stopping you from introducing a collective project you can share. For instance, why not plan a big family reunion with tailored t-shirts for everyone? You can use a vinyl cutter – see here for more info vinylcuttingmachineguide.com – to design your family logo, for instance. Make sure, however, to use a heat press to transfer the logo onto the t-shirt. You could also create a party board for your next family Christmas or the next round birthday. Ultimately, you can start a project and assign tasks to each other, so that you’ve got a reason to organize a meetup and share your creations.
Respect each other’s lifestyle Last, but not least, remote teams value flexibility. Everyone knows and understands that other members may not be available at the same time. But that’s precisely what collaborative tools are about. Similarly, you also need to display the same understanding with your relatives. Not everyone returns calls; not everyone is active online daily, etc. Build your long-distance relationship on mutual respect instead of high expectations!
Modern businesses have a lot to teach us. They introduced a practical solution for long-distance relationships, which can not only help you to stay in touch with your relatives but also build new memories to cherish and remember.
Three of the key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. The internet has changed the game in terms business and commerce. The Hospitality Industry is no different, and hotels that aren’t properly marketing online stand to lose business. The following contributed post is entitled, Online Improvements For Hotels.
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The Internet is a very useful tool for businesses to communicate with their target market. Almost everyone has access to the Internet these days, and people use it to compare prices and make travel arrangements. Hotels can get a lot of business from their website. However, if your business isn’t employing the correct hotel web marketing techniques, then few visitors will end up converting into customers.
There is a lot of competition in the hotel industry, so it’s important to do everything you can to attract the right customers. The best hotel website design won’t only attract lots of people to your site, but it will also encourage them to spend longer on there, and potentially make a booking. If someone finds your website online and it’s of poor quality or looks amateurish, then they will often click off and visit somewhere else. If your website takes too long to load, isn’t organized correctly or is difficult to navigate, then people will look elsewhere, as no one wants this sort of hassle. After all, the Internet is all about convenience.
Effective hotel marketing will give your hotel the right image. All hotels, even small bed and breakfasts need to have a professional website that shows off their brand well. When it comes to getting people to visit your site, there are a few different options. Since most people will find websites using a search engine, hotels will benefit from using SEO strategies. SEO or Search Engine Optimization is the process of making your site more attractive to search engines. When done properly your site will appear higher up in the results listings and stand a greater chance of getting clicked on. The best hotel website will also load quickly, contain lots of useful information and be very easy to navigate.
Is Your Hotel Suffering From A Lack Of Repeat Business? Repeat business is imperative in the hotel sector, and while you may deliver a fantastic stay to your guests, this doesn’t mean they are automatically going to book again. Therefore, if you are suffering from a lack of repeat business, read on for some advice on hotel marketing online that can help to rectify this problem.
The first thing you need to do is get to the bottom of why customers are only booking one stay at your hotel and then not returning. Nine times out of ten this is because you are failing to follow up on their experience to build a loyal connection with your customers. You need to build an authentic relationship if you are to generate the loyalty that encourages customers to come back to your hotel again and again.
This is where hotel Internet marketing comes in. There are three keys aspects of hotel marketing that can help to ensure you benefit from repeat business – social media marketing, your online booking system, and email marketing. How easy is to for customers to book again? What appointment booking software do you use? Do you provide discounts for loyal customers online? Is their information remembered?
Email marketing is imperative for keeping your customers up to date with your hotel and everything that is going on. One of the best ways to increase your chances of repeat business is to offer voucher codes and special offers via email to your customers.
Aside from this, social media provides the perfect platform for customer engagement, as it allows your customers to get as close to your brand as possible. You need to post regularly on your social media accounts, and you need to ensure you are communicating with your customers, rather than merely posting a string of in-your-face advertising messages.
The first principle of my blog is Creating Ecosystems of Success. To do anything of meaning in life, having a sense of inspiration is important. Individuals are in fact inspired by different things. The following contributed post discusses ways to find inspiration and is entitled, Feeling Inspired? Some Of The Things That Can Help.
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Often to do anything in life, we first need to feel inspired to do it. This might be inspired to start a business, motivated to make some changes because you have been inspired by somebody else, or generally wanting to make a difference because of somebody else’s actions. Inspiration is something that we all need throughout our lives in order to do things, but often, seeking out the inspiration to get started can often be harder than you think? So if you are actively looking to feel inspired in some way here are some suggestions.
One of the biggest ways that we can often feel inspired when it comes to our business or the direction we want to take in life is attending different events and listening to their guest speakers. This can be very insightful, and often very specific information being shared. Of course, not all of us can attend, and sometimes you may need to look for past events. Especially when you are looking for a specific guest speaker, such as Burkitbayev who specialises in chemical faculty and science based exploration. Finding past speeches could even open your eyes up to other people that you find inspiring, and knowledge you never knew was available to you.
Looking online for videos and articles
Thanks to the internet, we have a wealth of information online these days. Platforms like YouTube will be full of videos of either famous talks and speeches from the past and even video footage of conferences and events you may not have been able to attend. This is when you can really start to get into the depths of things. Further to that, you could also look for articles online where specific people have shared their words and knowledge through a different creative outlet.
Using social media to feel inspired
Social media is one of the best ways to feel inspired these days. Visually you have Instagram full of amazing pictures, for news and up to date information you have Twitter, and Facebook is great for a mixture of the two. This is why social media can be a great way to feel inspired and you can follow specific people as well. Many people share what they are up to day to day, from pictures and captions, to insights and knowledge. You never know what you will be able to find out simply by following someone you admire and feel inspired by.
Surrounding yourself with positive quotes and affirmations
Finally, the last thing you can do to help you feel inspired is to consider surrounding yourself with positive quotes and affirmations. These things can really help you when it comes comes to how you feel, and remind you why you might be doing something? It could be a simply “go out and get it” style quote or something more insightful with depth. Positive affirmations that you tell yourself can also help you to be in the right mindset with a positive outlook on life.
Let’s hope this has help you to feel more isnpired.
The first principle of my blog is Creating Ecosystems of Success, and a key focus is Health/Wellness. A key aspect of a happy life is spending time with friends and relatives. It’s important to consider how you can maximize your time with them. The following contributed post is entitled, How To Make Sure That Your Days With Friends Are Memorable.
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OK, so we know what you’re thinking. When you see your friends, all of the things that you do with them are memorable, right? And anyway, isn’t the most important thing that you can spend that time together, whether you’re doing the most exciting – or the most boring – things ever? Whilst this is true of friendship, you should also make sure that you can look back on your time together, and be sure that you all did some exciting things, rather than sitting in the same old seats, in the same old bar. It’s just not the same really, is it? Here’s how you can make your days with friends memorable.
When it comes to making (and sometimes breaking) friendships, there really is nothing like a road trip. Figure out which ones of you are up for driving, and whose car you’re going to take, and get out there and experience things. The best conversations that you’ll have are in motels at 2am, or on the top of a mountain, looking out there at all of the stars. Sometimes, friendships are made a lot stronger by experiencing what the world has to offer together, and you will have to solve some problems together along the way. This is what will make you friends for life, so pick out a route, and get out there with your friends.
Join a sports team together
Another thing that undoubtedly makes your friendship stronger is joining a sports team together, and there is no level of comradery quite like those who are in the same team with each other. Perhaps you’re into baseball or basketball, or you want to try out a new sport? Why not get some golf gear from www.rockbottomgolf.com and see whether you can have some great fun out there on the course? If your friends are sporty then this is a great idea, and your successes and losses will really bring you together, and mark out some memorable days for the future. Try something new, and get your buddies on board!
Eating is important
OK, so eating is important for reasons related to staying alive, but it’s also an important part of any friendship. As Anthony Bourdain said (a little more eloquently), a meal doesn’t fix everything, but sitting across from somebody at dinner is one step of the way there. Sharing a meal together with your friends (and some drinks) is one of the best ways to catch up with one another, and to really spend your time enjoying each other’s company. No phones at this table, thanks, we’re having a good ol’ fashioned chin wag, and enough food to make us almost fall asleep in the restaurant. This is what friendship is all about.
So, if you want to make sure that your days with friends are memorable, then travel together, join a sports team, or simply just go out for dinner. You never know what’s going to happen, and that’s why it’s better to give your old haunts a miss for a while, in favor of something new!
Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Marketing is arguably the lifeblood of any business operation which itself is a potential cost. Today it’s important to understand how best use the digital marketing tools available. The following contributed post is thus entitled, How Business Intelligence Can Help You Improve Your Digital Marketing.
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If you are running a business online, you might want to reduce your admin costs as much as possible and start making informed decisions based on intelligence gathered using advanced tools. There are plenty of ways you can improve your marketing campaign and optimize your results, but using intelligent data is the most cost-effective and simplest method. It will give you an edge over the competition and help you understand where you need to make improvements.
You can gather market intelligence to make your marketing decisions better and based on data. From understanding the main players and the customer preferences to predicted growth and a SWOT analysis, there are plenty of things you will need to create a plan that will help you improve your strategy and talk directly to your target market. If you don’t know your audience, you will not be able to stay competitive and stand out with your offers. You need to conduct market research before launching a marketing campaign to stop shooting in the dark and start focusing on the results.
Customer Behavior
It is crucial that you understand the buyers’ preferences and their journey. No matter if you are entering a new market or are trying to keep an eye on the changes, you will need to get to know your ideal client. Find the market segment that is the most likely to buy from you and engage with your brand. You don’t want to waste your marketing budget on people who are not really interested; stop focusing on the tire kickers and find the prospects who already see the value in what you have to offer.
Market Trends
If you want to win the game of digital marketing, you will need to make sure that you keep an eye on market trends, There are plenty of free reports you can get your hands on, or choose to conduct your own research online for free. You need to gather information and analyze it using a Smart Room tailored to your industry and your company’s needs. If you are not able to get a snapshot of the market trends, you might make the wrong market penetration decisions.
Some people say that digital marketing is data driven today, and argue that we are losing our soft skills due to technology. However, the two aspects of research and strategy can work hand in hand. You can gather data and create messages that resonate with your audience and create an emotional connection between them and your brand. After all, knowing your facts is crucial, but engaging with your target market will improve your conversions.
Competitor Analysis
Knowing your competition can give you an advantage of creating a strategy that will build on your strengths and eliminate your weaknesses. You will have to map your market position and strategy, find out your exact share in the niche, and find the right strategy to stand out. If you know what your competitors’ main marketing messages are, you will be able to create your own unique brand identity that will impress the right type of potential clients.
AB Testing
It is important that you track the results of your digital marketing, so you can make improvements and get a better result. No matter if you are setting up your first landing page or lead capture post, or are engaged in email marketing, you will need to use AB testing to find out which messages your potential clients are responding to. You can set up variants or headlines, call-to-action, or even images and pick the winner to improve your marketing.
Marketing Cost Analysis and ROI
When you first invest in digital marketing, you will not know whether or not you will see results and if your campaigns will be worth the investment. There are plenty of ways you can measure the conversion rates and the cost per acquisition in your marketing. If you are getting an order worth a hundred dollars and your ads only cost you 25, it is something that you should carry on doing. That is why measuring the return on investment in your marketing using business intelligence can help you improve your profitability.
If you want to make the most out of your digital marketing, don’t forget to turn to advanced business intelligence tools to help you make better decisions. Improve your digital marketing and make the most out of your data analysis skills to see better results and conversions.
Two of of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Depending upon the type of company you’re running, you want to think about employee safety and minimize accidents. Accidents can not only disrupt productivity, but they can also increase the likelihood of lawsuits. The following contributed post is entitled, Reducing Accidents in Your Workplace.
Workplace accidents can be costly in many different ways. As an employer, you could find yourself facing legal action if a member of your team, a customer or a visitor is injured in your workplace. You could lose money as productivity drops during any confusion or repairs. You could find yourself working without a valuable member of your team, and you could find that your reputation suffers, that you are no longer able to keep or attract the best staff and that your customers start to ask questions about what goes on in your company. Especially if the accidents begin to add up.
Of course, accidents happen. We all have the occasional trip, or we make a mistake during a loss of concentration. Machinery and equipment fail us, human error can never entirely be eradicated, and unfortunately, things don’t always go quite to plan. There will still be accidents in the workplace, just as there are on roads and in homes. But, as an employer, finding ways to reduce accidents in your workplace can increase profits, lower staff turnover, improve your reputation and the consistency of the service and products that you offer and give staff morale a big boost. It’s undoubtedly worth committing some time to look at ways to reduce the accidents in your workplace, even if there aren’t that many in the first place.
Assess Your Workplace and Staff
Some accidents can be avoided just by taking the time to look at what is going on. You should complete regular risk assessments, to help you to spot any potential risks and find ways to reduce them.
It’s also worth assessing your staff. You might want to consider drug testing services, as a sober team is always going to be less accident-prone and less of a risk to others. But, even without measures like this, it’s good to have regular staff appraisals, where you speak with your team one on one. Use this time not just to assess their performance, but also to ask them if there is anything that they need extra help with, or if there is anything that you could be doing to make their job easier and safer. As the boss sat up in the office, it’s not always easy to know what’s needed.
Does your staff also work in other locations? When you are considering how to reduce workplace accidents, it’s also smart to think about any other working environments. Perhaps you have field staff who are working on-location or are out on the road for long hours. They might be out of sight, but you can’t forget about the possibility of a fatal truck accident or a safety incident during the delivery of goods. It’s essential to consider how to keep them safe even if you don’t have eyes on them at all times. This might include things such as tracking drivers, ensuring they are well-trained, and maintaining vehicles.
Keep Maintenance up to Date
Most businesses use some kind of equipment. It might be heavy machinery, it might be vehicles, or it might just be fridges to store stock. Whatever you use, when it goes wrong or isn’t able to work at its best, it becomes more likely to cause an accident. Keep maintenance up to date, schedule yearly services, and act at the first sign of trouble.
Keep the Workspace Clean
Whether you work in an office, a shop or a factory, a dirty and messy workspace can cause trips, slips, banged heads, falls and many other accidents. Make sure all staff and customer areas are kept clean, and that your employees follow a clean as you go policy. Give them the tools that they need, such as cleaning supplies and wet floor signs, to do this efficiently.
The first principle of my blog is Creating Ecosystems of Success and a key focus is General Education. We know that everyone learns and processes information differently. When looking to incorporate new information into your life, it’s important to know how to effectively do this for yourself. This also important for educators to know. The following contributed post is therefore entitled, How Do You Learn Best?
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Learning is something we all do every single day, and quite possibly, we’re learning all hours of the day. But there are some of us out there who have distinct learning styles, and that’s what we want to explore today. After all, the more you know about the way you take in and retain information, the better you’re going to be at helping yourself grow. So here’s just a couple of the main learning styles we know of, and what helps foster them.
Whether you like using an online source and all of its capabilities, or you prefer a good old text book and some highlighters, you’ve got a way to learn no one else has. (Source)
Are You a Practical Person?
Being a practical person means you like to have a hands on approach to whatever it is you’re learning, whether it be how to use a chainsaw or cooking up an eggy storm in the kitchen. You’re not just someone who can sit by and watch as someone else does it; you need to be involved, because it’s just how you learn best.
And there’s plenty of ways for you to foster a learning style like this. But one of the best ways is to invest in experience days! And this covers all sorts: things like learning how to drive a race car, or flying a plane.
Do You Need More Freedom Away From a Classroom?
A classroom can be a very strict setting. It’s one few of us actually thrive in, and as a result, there’s been quite a few ways to make a lecture hall seem a lot more interesting in the modern day and age.
We now have tablets we can take into a class with us, with all kinds of apps to keep us entertained as we learn. Or we can skip the class altogether, and still get the benefits! You can now choose to learn online, and consider the benefits between campus led and online programs at sites like Online Degrees.
Do You Need Someone Else Present?
A lot of us like to have someone around us when we’re trying to learn something, seeing as that person can help keep us on track, and we can collaborate with them when we’re not feeling too hot about the subject at hand.
So, you may be a bit of inattentive learner, but that’s perfectly OK! There’s plenty of ways someone like you can get to know the contents of a course you’re following – you can use fidget toys to keep yourself still, or you can doodle the information in your notebook, just to make the presentation a bit more creative. Or you can choose to use others to help keep you on track – making yourself beholden to someone else, whether because you promised them a presentation by the end of the week or because you’re meant to be going out tomorrow, is a great way to foster your focus.
