The Importance Of Digital Marketing

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If you’re in business of any sort today, you will likely need a plan to market yourself digitally. If not, you’ll be falling way behind your competition. The following contributed post is entitled, The Importance Of Digital Marketing.

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One of the best ways that you can take advantage of digital tools available to your business is to invest in a great digital marketing strategy. The tools that you get with digital marketing allow you to reach out to new audiences, gain better conversions and reach out to bigger audiences. Without these tools, you will end up left behind and it’s very hard to come back from that in your business.

If your business is only just starting out, you will be looking at as many ways as possible to market your new venture. You might consider white label online services and Facebook ads. You might consider Google and SEO. There are so many ways that you can get your business brand out there for other people to learn about you. You need to be exposed, and digital marketing is the way to do it. If you’re still on the fence about needing digital marketing for your business, here are some of the things that you need to know that will hopefully convince you to step into the new century!

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  1. You can keep a flexible budget. Your digital needs aren’t going to be the same as other businesses in your sphere. It makes sense, then, that the budget is totally flexible with digital marketing. Some of the traditional marketing methods can begin in the thousands, but digital marketing can cost as little as you like. The more you spend, the further your reach.
  2. Tracking data is possible. When you have digital marketing strategies in place, you can actually track the way that customers click your adverts: where the clicks came from, how many people clicked per hour, the location, the method (mobile or desktop?). You can track the sites your adverts sit on and know whether you are spending your money in the right places. This level of data analysis isn’t available with most traditional marketing methods, so investing in digital marketing is smart.
  3. Digital marketing allows you to connect better with your audience. You can expand beyond Google and right into the social media apps available to you, creating some of the best and most relevant content. You can use everything in your marketing arsenal: audio, video and more to ensure that your business is recognized.
  4. Cultivating trust is easier with digital marketing. You can bet that you are going to be in front of a lot of people and they will be looking to ensure that your business is going to appeal to them. If you write a blog, you can add a personal angle to your website and give your readers something real to read about.
  5. Increasing your conversions. The whole goal of your business is to build, right? You can improve your conversion rates and make them soar when you have the right people reading all about your business. If you use digital marketing, you can ensure that you are going to drive those conversion rates through the roof. All you have to do is invest your time and money.

Digital Tools For The Modern Professionals

Three focuses of my blog are Career Discussions, General Education and Technology. As a professional in 2021 there a myriad of new tools at your disposal creating a completely new landscape. As such it’s important to understand and to know how to use these tools. The following contributed post is entitled, Digital Tools For The Modern Professionals.

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From entrepreneurs to business people and sales professionals, various digital tools will help you stay organized and on top of your game. This post is designed to provide you with a brief overview of some different digital tools available for entrepreneurs, business people, and sales professionals alike. It also includes tips on how best to use these apps to increase their effectiveness.

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Entrepreneurs are at the forefront of innovation and progress, so it’s not surprising that there are various digital tools available for them.

Digital business cards

In this day and age, it’s not enough just handing someone a physical business card anymore. Entrepreneurs need digital business cards too! There are digital business card services available on the market, such as Blinq. The best part about this modern app is that entrepreneurs can make their digital cards right from their phones or tablets.

Time management

Apps allow entrepreneurs to track their working hours, set different goals, and even identify which times in the day they work best. These apps allow entrepreneurs to manage projects, collaborate with team members, and easily access files on the go through their phone or tablet.

Entrepreneurs need to stay productive while keeping track of how they spend their time. There are apps that allow entrepreneurs to track their working hours, set different goals, and even identify which times in the day they work best.

Money management

Professionals need a variety of digital tools for managing time and have to stay on top of finances too. There are many great apps for entrepreneurs when it comes to managing money. It allows entrepreneurs to track their budget, set goals for savings/spending, watch net worth increase over time and even get a credit score!

Digital assistants

Entrepreneurs can also take advantage of hiring virtual personal assistants who help manage tasks across the board. There are many apps available that entrepreneurs use as their digital assistants, such as Fiverr and Zirtual.

Project management

Business professionals have access to apps to manage projects, collaborate with team members and easily access files on the go.

Marketing

Marketing tools are also important for any entrepreneur. There are many marketing apps available to help with marketing, such as Mailchimp. The best thing about these marketing apps is how easy it can be to keep marketing on track while being able to work from anywhere.

Sales

Sales apps: there are many great sales tools available to help entrepreneurs, sales people and business owners. One of the most popular for sales related tasks is called Close.co which helps with prospecting, scheduling meetings and other sales related activities that would typically be done in a day while working from home or remotely.

Presentation

Presentation apps: presentation apps are also important for any entrepreneur. There are many presentation apps available to help with presentations, such as Haiku Deck and Powtoon. The best thing about these presentations is how easy it can be to make an engaging presentation from anywhere at any time.

The digital transformation has disrupted and transformed the professional world and how we function in it. Embrace it!

Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Marketing is one of the most important parts of a business. In today’s digital age, it is critical to understand how to use the digital tools available for your marketing. The following contributed post is entitled, Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!

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So you have set up social media accounts for your business, and you have a website! That’s great, yet to get the best ROI on your digital marketing you need to go beyond the basics and make use of some more advanced approaches. Luckily, you can read about the most critical ones in the post below.

UX User experience

User experience is a vital consideration for any company looking to boost its digital marketing efforts. Indeed, many think of UX as the most important part, because it provides an opportunity to show customers many things such as that your business can be trusted to do things well and that you care about your customers, rather than just profits.

With that in mind, investing in UX is a smart move. This means enhancing your site so it’s easy to find things, easy to use, and looks great too. It also means inviting feedback both positive and negative. After all, the negative feedback concerning UX is hugely valuable, the reason being that it will tell you why people are unhappy, and so allow you to fix it!

Use the data to make informed decisions

Marketing is no longer about working on gut instincts. Instead, there is now a myriad of data strewn at our feet, just waiting to be used as a guiding light for the next step your business needs to take.

Unfortunately, many of us have trouble sifting through and understanding this data to the point where we can discern any meaningful information. This is where the services of a digital marketing consultant can become invaluable, as they can perform an analysis of the data, using it to craft an action plan for your next move. The great thing about such consultants is that they tend to offer a range of other digital marketing services as well, including support, advice, development, and implementation. All of which are of value to any business looking to move their business beyond the basics of digital marketing.

Encourage referrals

Last of all, when it comes to improving the success of an online marketing campaign, never forget the value of referrals. Referrals happen when a previous customer refers a prospect to your business, and in doing so implicitly or explicitly recommends your products and service.

The value of referrals is that they require barely any work to convert into a sale, as your previous customer has done the heavy lifting for you. The good news is that you can use some specific tactics to encourage more referrals. In particular, this means offering a discount, or a cash bonus to any customer that refers to another, making it easy to do so with an easily chargeable link. A method that can be very effective in motivating customers that have had a good experience with you to evangelize to others and so help boost your business’s digital marketing capacity beyond the basics, as well as increase your company’s ROI.

Is Your Business Making These Digital Marketing Mistakes?

Three focuses of my blog are Financial Literacy/Money and, business/Entrepreneurship and Technology. The majority of business today involves some form of technology. You can misuse these new tools so that you’re losing money instead of making money. The following contributed post is entitled, Is Your Business Making These Digital Marketing Mistakes?

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Every marketing effort should be directed towards reaching out to target audiences and raking in high ROI. But with the constantly changing and expanding nature of the digital world, finding the right target audience online is becoming less and less straightforward. Any modern digital marketing attempt requires a good dose of creativity and uniqueness to yield the right results. According to Statista, over 4.9 billion people use the internet space, representing at least 59% of the global population. And these figures highlight the need for businesses to take online marketing seriously.

Unfortunately, being present online doesn’t automatically translate into sales generation. Companies need to put the proper marketing measures in place and avoid making damaging online marketing mistakes. So, are your digital marketing strategies yielding low to no ROI despite all your efforts? Make sure you are not making these marketing mistakes online.

Not seeking professional services

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If you’re serious about taking your digital marketing strategies to the next stage, then one thing you cannot ignore is the benefits of working with a professional agency. From the right managed IT services to experienced digital marketing strategists, you’re going to need all the assistance you can get. IT, in this regard, goes beyond simply receiving reactive IT support. Making your business visible online also means exposing it to online hackers and cybercrime. IT support companies like MY IT can help your business grow with tech support while protecting it with the proper cybersecurity. A digital marketing strategist will help take advantage of SEO and analytic tools in ways that will ensure that your business attracts online traffic and boosts its search engine rankings organically.

Not evaluating your data

No matter the industry you find yourself in, you need to have the right audience metrics for it. Every serious online marketing strategy should collect the correct data, evaluate it, and understand what it means. Assessing your online marketing strategy with comprehensive data will help you know what you’re doing wrong and where you need to devote more attention. It will help ensure that your online marketing campaign is more efficient. Some metrics worth tracking include page visits and reviews, average session per visitor, and bounce rate.

Ignoring competition

You need to ensure that you always put in the measures to set your business apart from your competitors. And one of the ways you can achieve this is by tracking your competitors. That does not mean putting all your focus on what other businesses in your field are doing; it only means not taking your eyes off them completely. Believe it or not, there is a lot your business will learn from analyzing your successful competitors. For example, keep track of what they’re doing on their social media channels, and find out how you can adopt the same strategies or even better them.

Using clickbait

Clickbait is one of the most common strategies many digital marketers use to attract the traffic they want, but it can also be your enemy. It involves techniques like putting clever spins on words to make them sound appealing to online readers without containing the value they promise. Clickbait works most of the time to rake in the views you want. But if the content does not promise what your words suggest, then the chances are that you’re going to lose a lot of credibility and trust in the eyes of your target customers. And that will tarnish your brand’s reputation and make you lose a lot of customers. What you can do instead is focus on creating content that delivers real value to your audience, for example, self-help and DIY tips.

Focusing only on paid advertisements

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Depending on paid ads alone will not do the job – at least not entirely. Paid ads can help improve your brand’s online visibility within a shorter period, but the value of the content you produce will keep your target audience. In other words, paid ads do not automatically translate into sales. That is why it is a colossal mistake to devote all your marketing budget to paid ads. What you need to do is to invest in other strategies that will make your marketing more complete. For example, improving your content, sharing your story, and personalizing your communication methods are things you can do to support paid ads. However, they’re also very effective on their own.

Improving your content includes regularly updating customer-centered content that directly affects your target buyer. Take the time to find out the problems they’re facing and provide content to address those issues. Not only will this rake in the views you want, but it will also make your business look more credible.

4 Key Advantages of Digital Marketing Over Traditional Tools

Three key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In our new digital age, technology has revolutionized business and commerce. If you haven’t started making use of the digital tools at your disposal, you should consider it. The following guest post is entitled, 4 Key Advantages of Digital Marketing Over Traditional Tools.

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The digital age signals the turn of the modern business era. With many available technologies, you will not be able to see companies that do not run in some form of online network. The rise of the digital age provides all business owners with a lot of benefits. However, it might be at the expense of traditional marketing strategies. The old form of marketing continues to be relevant in today’s market, but there is no denying that the flexibility of digital tools allows them to have higher demand.

Here are some of the advantages they have over traditional marketing strategies:

Lead Generation

If you are running a business, you know how important it is to gather the attention of your target market. However, it might be difficult to do that if people want to see the things they will buy in a store on online platforms first. They might not be aware of what specific items they must purchase, which is why they rely on search engines.

Getting SEO writers for your company will help you create content, which would convince potential customers to try your products. For that, you can hire an SEO outsourcing company for your business needs.

Social Media Presence

Social media is where most people interact for personal reasons. However, businesses realize that the potential of such online platforms is huge. You will be able to reach a lot of people in social media, which rapidly multiplies how much interest you are receiving.

If you can create a social media presence, you will be able to make a profit for your company. You can utilize business pages and ads on social media platforms. Your customer service strategies can also have a place there. You can start contests, provide discounts, and share announcements on social media, which makes it a must-have digital tool for business marketing teams.

Website Utilization

A retail store will likely be synonymous with business. However, the digital age provides a whole new dimension to sales. You no longer need to have a physical store.

If you can start a business website, you can build a foundation for your company. Small businesses often use websites to help them perform their operations at home, making it a more convenient and less expensive choice. You will have to hire a trusted website designer for your goals to make it a worthy investment. If you can utilize a website for your business, you will be able to let potential customers find relevant data about what you can offer.

Online Processes

In the digital age, customers are looking to add convenience to their shopping needs. Traditional tools often convince people to come to a business’ store to check products. With the help of online processes, customers will only have to click and wait until they get what they bought. Deliveries might still be a part of traditional tools, but online purchases help give it a whole new meaning. Customers will be able to get what they want while they are at home. If you can provide them with that option, they will constantly rely on your business’ products.

Traditional marketing tools are crucial to every business. However, you will find that digital tools can carry most small companies to the profit numbers they want to achieve.

How Business Intelligence Can Help You Improve Your Digital Marketing

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Marketing is arguably the lifeblood of any business operation which itself is a potential cost. Today it’s important to understand how best use the digital marketing tools available. The following contributed post is thus entitled, How Business Intelligence Can Help You Improve Your Digital Marketing.

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If you are running a business online, you might want to reduce your admin costs as much as possible and start making informed decisions based on intelligence gathered using advanced tools. There are plenty of ways you can improve your marketing campaign and optimize your results, but using intelligent data is the most cost-effective and simplest method. It will give you an edge over the competition and help you understand where you need to make improvements.

Market Research

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You can gather market intelligence to make your marketing decisions better and based on data. From understanding the main players and the customer preferences to predicted growth and a SWOT analysis, there are plenty of things you will need to create a plan that will help you improve your strategy and talk directly to your target market. If you don’t know your audience, you will not be able to stay competitive and stand out with your offers. You need to conduct market research before launching a marketing campaign to stop shooting in the dark and start focusing on the results.

Customer Behavior

It is crucial that you understand the buyers’ preferences and their journey. No matter if you are entering a new market or are trying to keep an eye on the changes, you will need to get to know your ideal client. Find the market segment that is the most likely to buy from you and engage with your brand. You don’t want to waste your marketing budget on people who are not really interested; stop focusing on the tire kickers and find the prospects who already see the value in what you have to offer.

Market Trends

If you want to win the game of digital marketing, you will need to make sure that you keep an eye on market trends, There are plenty of free reports you can get your hands on, or choose to conduct your own research online for free. You need to gather information and analyze it using a Smart Room tailored to your industry and your company’s needs. If you are not able to get a snapshot of the market trends, you might make the wrong market penetration decisions.

Conversion Tracking

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Some people say that digital marketing is data driven today, and argue that we are losing our soft skills due to technology. However, the two aspects of research and strategy can work hand in hand. You can gather data and create messages that resonate with your audience and create an emotional connection between them and your brand. After all, knowing your facts is crucial, but engaging with your target market will improve your conversions.

Competitor Analysis

Knowing your competition can give you an advantage of creating a strategy that will build on your strengths and eliminate your weaknesses. You will have to map your market position and strategy, find out your exact share in the niche, and find the right strategy to stand out. If you know what your competitors’ main marketing messages are, you will be able to create your own unique brand identity that will impress the right type of potential clients.

AB Testing

It is important that you track the results of your digital marketing, so you can make improvements and get a better result. No matter if you are setting up your first landing page or lead capture post, or are engaged in email marketing, you will need to use AB testing to find out which messages your potential clients are responding to. You can set up variants or headlines, call-to-action, or even images and pick the winner to improve your marketing.

Marketing Cost Analysis and ROI

When you first invest in digital marketing, you will not know whether or not you will see results and if your campaigns will be worth the investment. There are plenty of ways you can measure the conversion rates and the cost per acquisition in your marketing. If you are getting an order worth a hundred dollars and your ads only cost you 25, it is something that you should carry on doing. That is why measuring the return on investment in your marketing using business intelligence can help you improve your profitability.

If you want to make the most out of your digital marketing, don’t forget to turn to advanced business intelligence tools to help you make better decisions. Improve your digital marketing and make the most out of your data analysis skills to see better results and conversions.

Ways That Taking Your Business Digital Can Save Time And Money

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In our current digital age, many tools are now used to conduct business and commerce. Not adapting and incorporating these new methods could ultimately cost you time and money. How do you not lose your competitive advantage? The following contributed post is entitled, Ways That Taking Your Business Digital Can Save Time And Money.

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Saving money is the goal of many businesses, especially smaller companies still looking to find their feet. Digital solutions can give your business a boost and help you to save time and money, freeing up both to focus on the more strategic side of your business. If you’re not making the most of digital technology for your business, take a look at some of the following ways that taking your business digital can help.

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Cloud working reduces clutter and commitment to an office

With cloud computing solutions, you can take your business anywhere, allowing you to easily work in any location. Cloud computing also helps you to work with employees in remote locations, making it easier to hire freelancers to help you carry out different business functions. Take a look at cloud storage solutions that will benefit your business and provide it with extra security at a low cost.

Turn your HR digital

Managing HR functions can be difficult, and with more importance being placed on personal data protection than ever before, you need to implement systems that will keep data secure and make HR easier to manage. The ServiceNow HR module is a useful tool for businesses that will make managing cases simple and makes it easier for employees to access vital information. Digital transformation can be a tricky process, but with the right system, the process becomes much simpler.

Embrace digital marketing

Traditional marketing methods are becoming more and more expensive. Television and press ads can be a large expense for businesses, with a shorter exposure period. Digital marketing, however, provides you with several possibilities to engage with audiences, at a much lower cost. With digital marketing, you can create campaigns easily according to your own budget, helping your business to save money.

Save on your travel costs

Traveling to meet clients, colleagues and conferences can soon eat into your budget, but it doesn’t have to. Using video conferencing services can change the way you do business, helping you to have face to face meetings without having to spend time or money traveling. The quality available from video conferences is amazing compared to what it was even a few years ago, helping to make communication easier for your business.

Use online project management tools for better productivity

Managing projects is easier than ever thanks to online project management tools. Manage deadlines, assign tasks, collaborate and more to help your projects run more smoothly. Project management tools are great for businesses of all sizes, and can boost productivity across your teams.

While there are benefits and dangers associated with technology, there’s no doubt that it can save time and money for your business. By exploring the different tools and applications that exist, you can find some excellent solutions for your business. Take advantage of free trials to help you choose the right digital solutions for your company, and let digital transform the way you work.

It’s Time You Got Familiar With The Digital World

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Running a business venture today requires some usage of technology as many sales and transactions take place on our computers and also our cell phones. Not understanding how to use these technologies and their various associated applications can be very, very costly. The following contributed post is thus entitled, It’s Time You Got Familiar With The Digital World.

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Running any kind of business is always going to be a challenge. Anyone who tries to set up their own business assuming that it’s going to be easy is in for a seriously nasty shock, Sure, many of the challenges that come with running a business are much the same as they’ve always been. Figuring out your key demographics takes time and effort, there never seem to be enough hours in the day, it’s a constant struggle to figure out exactly where to focus your energies at any given time. However, as time moves forward, more and more often the challenges that come with running any business become more specific. A lot of the time, the challenges that come with running a business are going to specifically involve trying to succeed in the context of a digital world. The modern world moves at such a fast pace that trying to keep up, especially if your business has generally existed offline, can feel like a serious uphill battle. However, that doesn’t mean that there aren’t things that you can do in order to bring your business up to date with the modern world. With that in mind, here are some ways to get yourself and your business familiar with the modern world.

Learn to code

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Coding is one of those things that seems like a total mystery to the vast majority of people. After all, if you’re confronted with a huge amount of code representing any given program or website, it’s going to look like utter gibberish. However, coding is actually one of the most valuable skills that anyone in the workforce can have in the modern world. In fact, there’s a good chance that coding is going to become just as much of an essential skill as basic reading and math going into the future. After all, as more and more businesses move into the digital realm, it only makes sense that we should all try and become more fluent in its native language. Whether it’s through places like this company that allow you to easily create PDFs using C#, or through the huge amount of tutorials and instructional content online, learning to code is a whole lot easier than you might expect. From CEOs to the most entry-level employees, this is something your business really cannot do without.

Understand how customers use the internet

If the internet wasn’t a place where your customers spend a huge amount of their time, there would be little point in putting nearly so much effort into understanding it. However, the modern era has essentially been defined by the amount of time that the average person spends online. But that doesn’t mean that you can take your customer’s use of the internet for granted. You need to understand exactly how they’re using it in order to most effectively connect with them. This means understanding which sites they are using so that you can advertise as effectively as possible or being away of which social media sites are most popular with your demographic so that you can increase your presence on them. If you don’t understand how your customers are using the internet, you’re never going to be able to connect with them online as effectively as you could.

Bring your SEO up to standard

When it comes to offline marketing, one of the primary things that you have to focus on is how to get your marketing in front of customers. This usually takes the form of trying to bring your marketing to them through TV adverts or even direct mail marketing. However, digital marketing is often pretty different in that it generally involves trying to bring your customers to you. The most effective way of doing that is to ensure that, when your customers search for the service or product they need, your business is the very first result that they see. The only way to do that is through effective search engine optimization or SEO. Now, the full ins and outs of SEO are a little too complicated to go into here but there are plenty of resources online available to you that can get you started bringing your search engine ranking as high as possible.

Embrace remote working

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The office has consistently been the central hub of any given business but a lot of that has changed since the rise of the internet. Now, it has never been more possible for employees and contractors to work for you without ever actually being in the same room. The idea of remote working through remote desktops as well as communication apps like Skype and Slack might seem pretty scary. However, it’s one of the most valuable tools in your arsenal if you know how to use it effectively.

Stay up to date

One of the most challenging things about working online is that the world around you often moves at such as fast pace that it can be a struggle to keep up. Often the moment that you feel as though you’re able to settle into a comfortable groove, things move forward suddenly and without warning. Because of that, it’s essential that you try and stay up to date wherever possible. The very best way to do that is to make sure that you’re constantly checking business websites and blogs for all of the latest digital developments and new techniques that your business should be embracing.

Now, one thing that you do need to remember is that focusing all of your energy onto taking your business digital isn’t necessarily going to be the right choice. Sure, if your business is built from the ground up to exist online then that’s a good idea, but it’s likely that there are plenty of offline aspects to your business that you simply cannot afford to ignore. Make sure that you’re maintaining the best possible balance in your business and that you’re not falling into the habit of assuming that new technology and software is going to solve all of your problems right away.