3 Mobile Marketing Strategies to Help Make Your Sales Figures Soar

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In 2021 it’s critical to have a mobile marketing strategy to propel your business and your sales figures. The following guest post is entitled, 3 Mobile Marketing Strategies to Help Make Your Sales Figures Soar.

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Mobile phone usage is increasingly quickly across the globe. According to a report from Pew Research, over five billion individuals have mobile devices.

If your small business isn’t marketing to smartphone users, now is the time to start. Marketing your business to mobile phone users can bump up your brand awareness. What’s more, it can help boost your bottom line. The right marketing strategy will help mobile users find information about your products and services, which can help convert them to customers.

Take your business to the next level by adopting these mobile marketing tactics:

1. Optimize for Voice Search

Some mobile customers depend on voice search to complete everyday tasks, such as order food and find grocery stores near their area. They call on Alexa, Siri, Google Assistant and other voice-controlled personal assistants to help them with requests. If you have potential customers using voice search on their mobile phones, you’ll need to refine your marketing strategies to help your business become more visible to these people.

Not sure how to optimize your website for voice search?

Here are a few suggestions:

• Keep your business information up to date. You want to make sure that on-the-go voice search users can easily find the location and contact details of your business when they visit your area.
• Add long-tail keywords into your website content phrased in the way mobile users speak instead of the way they type. When people do voice search, the words they use tend to be long-winded statements or phrases compared to typed searches.
• Use your website to answer common queries. Find popular or frequently asked questions in your niche and provide answers to them in your site content.

2. Make Your Website Mobile-Friendly

When you use mobile marketing to reach a wide audience, you want to capitalize on it. An effective way to make this happen is to have a mobile-friendly business website.

Many companies have a website, but not all have a responsive site design that’s suitable for mobile phones. So, take this opportunity to get your website optimized for mobile users. If you need help with this, look for digital marketing agencies that include mobile site optimization in their website design and SEO packages. By having a mobile-friendly website, you can deliver a better browsing experience for your visitors and further improve your online visibility.

3. Spice up Customer Engagement with Augmented Reality

Concepts, such as augmented reality (AR) and virtual reality (VR), are relatively new. Some marketers don’t completely understand how they can apply these tech trends in their promotional strategy.

AR involves projecting virtual images and other elements in a real-world environment. VR, on the other hand, is an immersive and simulated experience wherein an individual wears a headset that places them in a virtual environment, such as outer space.

Although VR marketing tools can get expensive, you can use AR components to your mobile marketing campaigns. Tools, such as Blippar and ZapWorks, let you integrate AR into your campaigns.

Employ these mobile marketing tactics to help boost the bottom line of your business. Remember to personalize your mobile marketing efforts because personalization can contribute to higher sales.

3 Reasons Students Suffering from Academic Pressure Should Listen to Music

Two key focuses of my blog are Art and General Education. Academics generate a unique pressure for students. As such it’s important to understand how to decompress and detach from those pressures. Music is one avenue for that. The following guest post is entitled, 3 Reasons Students Suffering from Academic Pressure Should Listen to Music.

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The psychology of music aims to understand how songs affect the human brain. It’s undeniable that music impacts listeners’ emotions and can prompt physiological responses like increased heartbeat and blood pressure. These phenomena urged scientists and psychologists to dig deep, and their discoveries are worth every student’s attention.

Most of the experiences linked to music are positive due to its ability to induce dopamine, which is the neurotransmitter linked with reward. This would explain why you turn to music when you’re happy or in need of some stress reliever. A part of you already knows that it’s beneficial to your health. Still, the more you understand why, the better you’ll utilize it in alleviating the academic pressure on your shoulders.

Regulates Mood

There are so many ways to ‘escape’ stressful situations, but none as accessible and cheap as music. Research shows that music regulates emotions, which may help you cope when you’re overwhelmed by the amount of study material on your desk.

Specific melodies and beats can also help disengage from events like deaths and breakups, and some promote focus when studying for an exam. Above all, music can help you embrace difficult experiences to articulate to others, giving you the mental and emotional space to process them.

The same applies even if you’re the one creating the music. The benefits amplify, though, because playing an instrument comes with its own set of advantages to one’s cognitive abilities. You’ll realize this if you sign up for violin lessons as an extra-curricular activity. Different musical scores invoke different experiences, but all of them work to regulate your mood.

Improves Your Memory

Stress makes it difficult for the brain to process new information, more so to store it in the hippocampus, which is responsible for long-term memory. For the brain to work more efficiently, it has to enter a state of calm. This is where music proves essential.

Scientists discovered that music aids in putting people in a state of meditation. The subsequent relaxation you enjoy enables your brain to resume its proper functions. This is the science behind video game songs, which is among the top recommended music for those who intend to be more productive in their tasks. These songs were designed to aid your focus or put you in a trance-like state. Because you’re more attuned to the sound than to your stressors, you’ll be able to absorb all your review materials and possibly ace tomorrow’s exam.

Boosts Cognitive Performance

The benefits of music on cognitive performance can vary depending on your personality type. Some find listening to music while studying or writing an essay distracting, while others consider it an essential part of their routine. Researches argue that the songs that boost cognitive performance are those that are less stimulative and more sedative.

Using video game music again as an example, you’ll notice that lyrics do not punctuate them because the aim is to let the gamers focus on completing tasks, which engages different cognitive faculties. Lyrics may demand the use of the same cognitive faculties and lead to distraction.

When you’re selecting music to help you study, try the classics. Beethoven, Mozart, and Chopin could be the key to increase your productivity.

Take Advantage of Music

Academic pressure can have many detrimental effects on your health. Learning how to cope through music, whether by listening to it or creating it when you play an instrument, is an excellent means for you to ensure that you stay on top of your game at school.

Finding The Best Entertainment Booking Agency

Two focuses of my blog are Business/Entrepreneurship and Entertainment and New Talent. In some instances, you may need to book an entertainment act. If you’re unfamiliar with the process, it can be a gargantuan task and as such, finding the a good booking agency could be very helpful. The following guest post is entitled, Finding The Best Entertainment Booking Agency.

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If you have ever thought about booking an entertainment act, you know that it can take a lot of work. Instead of doing all that hard work yourself, there are other ways to get the act chosen quickly and affordably.

Consider using an entertainment booking agency. Below are some of the big advantages of these companies:

They Save You Time

This might seem rather apparent, but you may not realize how much time and energy it takes to find the act that you want. There are many entertainment options available and almost limitless entertainers within each option. You will need to look at dozens or even hundreds of performers, look for testimonials, watch videos, and get their contact information.

If you want to blow your guests away with the quality of your entertainment, you will need to put in long hours to find the right people.

But when you hire an agency, the process is fast, simple, and clan. A good entertainment agency should have several appropriate options available quickly, once they understand you needs and goals. An entertainment agency’s reputation is its most important commodity, and it will not waste that precious resource on bad entertainment. There will be few if any poor or unreliable performers. Your agency should take care of everything you need and provide you with great entertainment for your event.

Reduce Risk

Even after you spend hours researching an act or group, you may not be certain that what you viewed is what you will get. An entertainer’s tape can look fantastic, but may not deliver the goods when the lights go down. Or, they can be great on stage and very difficult off stage. There are stories of some acts getting drunk, making absurd demands and taking offense to strange things.

When you work with an agency, you minimize the risk of something bad happening. They have done the research and worked with hundreds of entertainers. They know who are seasoned pros and who to avoid. They also know who has talent and who is not. They know who will be a perfect fit for your act.

They Have Industry Knowledge

You could have the greatest entertainer for your event but you don’t have their contact information. Should you call their agent or call them directly? Where to get the information you need?

When you need to reach some entertainers, it helps if you have connections. An entertainment agency has great connections in the industry and more and better talent available. As your success means their success you know they will deliver a great product.

They Have Experience

If you partner with an entertainment agency, you are gaining an organization with decades of experience. This is something that is hard to beat, even if you are new to event planning. Beyond the instincts and knowledge that come with many years in this industry, the agency will be able to help you deal with drafting and negotiating the contract. If you try to do this yourself, it could be confusing and may create problems later.

While not every entertainment agency available out there has the exact same experience and benefits, you should get a clear, simple process that provides you with a good entertainer who is reliable and matches your needs. Booking good entertainment should not be a high-stress process. The agency will take most of that stress away and let you focus on other aspects of your event.

Now that you understand the benefits of working with an agency, you should be able to find the best entertainment option for your next event.

How Can I Make my Tacoma Seats More Comfortable?

Two focuses of my blog are Health/Wellness and Technology. Automobiles are technologies that most of use every day, which themselves incorporate numerous technologies. While automobiles’ critical systems include the power train, suspension, breaks and exhaust, the comfort of the driver is also critical the use of your vehicle. The following guest post is entitled, How Can I Make my Tacoma Seats More Comfortable?

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If you feel like your Toyota Tacoma seats are a bit rough, it can be frustrating, especially if you’re the type who regularly goes on long drives. Having uncomfortable seats can put a damper on a supposedly fun road trip and make a simple business drive more tedious. Find out how you can make the chairs in your Toyota Tacoma more comfortable and bump-free.

What Are the Common Seat Issues Concerning the Toyota Tacoma

As with any vehicle, it’s inevitable to come across specific issues. Depending on the year, there are common issues that Tacoma owners complain about with regards to seat comfortability. These include the following:

• Front seats are cramped and too close to the floor
• Floors are too high, so there’s no way to lower and raise seats
• Little headroom for tall drivers
• The car seats don’t have lumbar support
• Original Tacoma seat covers are a little less sophisticated and a bit uncomfortable

Given these concerns, there are several ways of addressing them. If the only issue you have is about the Tacoma seat covers being less elegant and comfortable, you can always have your seats refitted with customized seat covers made from leather, neoprene, or other types of luxury fabric.

However, when it comes to space problems, the solution might need a little more effort as these may require DIY repairs, upholstery of seats, and the like.

How Can I Fix My Toyota Tacoma’s Seat Height

The most common problem for older Toyota Tacoma models is the non-adjustable height of the front seats. Since the front cab’s floors are too high, so is the seat level, making the ride uncomfortable for both drivers and passengers, especially during long drives.

Fortunately, there are many ways to modify the Tacoma’s seats. You can re-adjust the height of the chairs on the front seat. If that doesn’t work, you can find scrap car seats with lumbar support and install them in your Tacoma. If you want something more manageable, you can also have custom seats built based on your taste and preferences.

On the other hand, owners of the Toyota Tacoma 2020 model do not need to worry about these concerns. The latest model now comes with electrically adjustable power seats that can significantly improve driver and passenger comfort.

How Can I Avoid Comfort Issues With My Car

The most important thing to do when purchasing a car is to consider comfort, especially if you’re more prone to take long drives. If you’re planning on buying a Toyota Tacoma, consider what other owners are saying before taking on this monumental, long-term commitment.

Top Kitchen Cabinet Handles In The Market

Three focuses of my blog are Financial Literacy/money, Business/Entrepreneurship and Home/Property Discussions. If you’re building your own personal residence or purchasing a home from a previous owner, you want it to have the most modern and functional features available. If you’re an investor renting property, you want your units to have the most appeal possible for potential renters. Kitchen space is an important consideration in both instances. The following guest post is entitled, Top Kitchen Cabinet Handles In The Market.

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Source of image: Pexels

Function and decorative purposes. These are the two factors that people consider when looking for kitchen cabinet handles, or just cabinet handles in general.

A lot of hardware stores sell good quality functional cabinet handles, but not in the design that will match your style and vice-versa. Sometimes it feels like you are going in circles because there are just too many choices and too many hardware stores to choose from. If you are remodeling your home, it can cause you much hassle.

To help you save time on picking, here are the top kitchen cabinet handles in the market.

Stainless steel bar pulls

One of the most popular cabinet hardware that people look for in stores. This sleek pull benefits minimalist designs and modern kitchens. It features round shapes that contrast stark 90-degree angles. This design makes it easier for a person to pull a cabinet because it lets you wrap your fingers all around the handle.

Elegant pulls

This variety of kitchen cabinet handles is moving fast to becoming a staple in numerous homes. Elegant pulls have the luxury of being modern yet conventional which makes them adaptable. Its adaptability makes it an effortless update to your kitchen hardware.

Arch pulls

With a black finish on, arch pulls are the simplest way to dress up a sterile cabinet and counter combination. Putting a black finished arch pull on your basic Shaker cabinet makes them stand out because of the white paint. Another little good thing about arch pulls is that you won’t get any fabric stuck in it because of the allowance it has between the cabinet door. They are also excellent choices for wooden cabinets.

Wave pulls

Pair up unique cabinetry hardware with colorful cabinetry to produce visual delight in your contemporary kitchen. Wave pulls make a splash when mounted. Satin nickel pulls like these provide the best upgrade to the traditional home design.

Complete length pulls

Definitely a perfect fit for large cabinets that contain more stuff than usual. This develops a smooth look and a minimal clean surface in your kitchen. It will also most likely standout depending on the color of your kitchen cabinetry.

Stainless steel finger pulls

A modern-style kitchen can certainly gain a thing or two from stainless steel finger pull handles. These specific pulls have an industrial feel which means, it can match an apartment with many metal-touches in it.

T-bar pulls

Bronze-finished T-bar pulls are the best compliment for traditional Colonial style cabinet doors. Long T-bar handles, on the other hand, look great mounted on two-tone kitchen cabinets that are larger in size. For kitchens with a non-traditional layout, you can use the shallow t-bar handle because it serves an attractive accent to Shaker doors and cabinets and it doesn’t consume unnecessary space.

Metal ring pulls

Metal ring pulls give the last touch to traditional mission-style kitchen cabinetry. To really pull-off the said look, you can duplicate the oil-rubbed bronze surface of the hardware with your faucet and lights.

Cabinet handles are the simplest way to decorate and improve the look of your kitchen. There are many to choose from depending on the style you’ll have to incorporate them in. Choose wisely to achieve the best ambiance for your kitchen.

Author’s Bio:

Rosette has a knack for anything “Do it Yourself” (DIY). She spent her younger years learning about the different hardware tools and equipment in the hopes of establishing a hardware business in the future. Her career options may have changed, but today, she continues to write so passionately about her first love.

4 Important reasons why women are more affected financially due to the COVID – 19 outbreak

Two focuses of my of my blog are Current Events and Financial Literacy/Money. There are so many layers to the Coronavirus/Covid-19 Crisis/Pandemic. In addition the human health issues, there have also been financial after effects in the area of jobs. Something that’s not being discussed in all circles is the effect of the pandemic on the finances of women. The following guest post is entitled, 4 Important reasons why women are more affected financially due to the COVID – 19 outbreak.

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The coronavirus outbreak has devastated the entire world economy and it has almost reached the middle of this year. But still, humankind is eagerly waiting for a cure to stop this pandemic. Till now, approx 2,941,218 active cases were found worldwide, and nearly 357,979 deaths were reported due to this pandemic. Doctors and healthcare providers are working day and night to provide good medical treatment to the infected people. Medical researchers and scientists are working hard to find an antidote to this virus infection. Unfortunately, we still need more time to get the results.

According to CNN, the COVID-19 pandemic has heavily affected health care associates worldwide more than common people. Most of those associates are young and among them 70% are women. Institute For Fiscal Studies (IFS) director Paul Johnson informed the BBC Today programme“There are those young people who are in those jobs at the moment or were in those jobs before COVID[-19] hit, and if they’re not able to get back into work then there may be longer-term consequences for them. We know that periods of unemployment when you’re young can have long-term effects. Traditionally you’re going to be looking to start work in September, [but] now couldn’t be a worse moment to be doing it.”

In China’s Hubei Province, about 90% of healthcare associates are women. In the U.S., that number is around 78%.

So, practically women are more exposed to the COVID – 19 virus than men. As a result, women are experiencing the impact of the pandemic more than men, on physical and mental grounds.

According to a report given by PayScale, financially women have faced the biggest hit from the COVID – 19 outbreaks within the last 6 months. Another report revealed by the Organization for Economic Cooperation And Development, new jobs are being created mostly considering the men, not women during this difficult economic situation. This might be a reason why women are financially getting down day by day. During the lockdown, it is also becoming difficult to find another income source.

In the UK, nearly 70% of the two million single parents are currently employed, but 3 out of 10 single parents working are living in poverty. Unfortunately, approx 90% of single parents are women.

These aren’t the only reasons women are experiencing hardship due to COVID – 19 pandemic. Check out the below-mentioned causes that should get your attention.

4 Important reasons why women are more affected financially due to the COVID – 19 outbreak

1. Women play a key role in family caregiving

After reviewing the above-given data, it is clear that women are the prime workers who saved time apart from their work, to provide care to their families. Due to the lockdown, most of the schools and workplaces are closed now. So, kids, elders, and other family members are at home 24-7. Due to this reason, most of the female workers have to be at home and away from work. They are attending family members who are ill or can’t take care of themselves.

When these female workers return to their work or try to rejoin, they’re being offered 7% less salary compared to male employees, who are working in the same designation. PayScale’s director of research, Sudarshan Sampath, verified this situation in PayScale’s 2020 State of the Gender Pay Gap report this way – “The coronavirus pandemic has exposed these cultural faults with our economic system. There is a strong likelihood they will not get rehired or they’ll come back on reduced terms.”

2. Unpaid sick leave creates a financial hardship

During the coronavirus outbreak, nearly 67% of private sector employees, and only 30% of low-wage workers who earn $10.80 or less/hour, may get the benefit of paid sick leave. Apart from that, only less than 50% of part-time workers may get the option of taking sick leave.

According to the report given by OECD.ORG“In some countries, sick-leave compensation only covers a small fraction of the previous wage and / or is shorter than the recommended period of self-isolation for people with COVID‑19 symptoms. For instance, Korea and the United States have no generally applicable statutory obligations for employers to continue wage payments in case of illness and also do not provide for statutory public sickness benefits (OECD, 2018[1]). Comprehensive spending data on employer-provided sick pay is not available for the United States, but a quarter of U.S. workers do not have access to paid sick leave at all (rising to one half for low-wage workers), and two thirds of workers who do accrue less than 10 days of paid sick leave per year (Bureau of Labor Statistics, 2019[2]). With the “Families First CoronaVirus Response Act”, the United States introduced two weeks of paid sick leave for workers impacted by the COVID‑19 virus, which will initially be paid by employers but be fully reimbursed by the federal government.”

Fortunately, from the very beginning of the COVID -19 outbreak, international organizations such as Facebook, Microsoft, and Salesforce, utilizing few problem solving tips for business and employees, agreed to provide help to their workers. The companies allowed their workers to get increased benefits during sick leave.

The American government has also worked hard on a bill that would help employees to get paid leave benefits. President Trump signed the Families First Coronavirus Response Act. The bill is focused on providing paid leave to employees who did not have it and extending paid leave for employees having only a few days. The benefits are applicable to the employees stuck at home due to the pandemic.

“The new law grants two weeks of paid sick leave at 100 percent of the person’s normal salary, up to $511 per day. It would also provide up to 12 weeks of paid family and medical leave at 67 percent of the person’s normal pay, up to $200 per day.”

*Data courtesy – the washington post

But there is a catch! According to the emergency legislation, only 20% of employees can avail paid leave benefits. Apart from that, small and midsize companies may provide these benefits for employees impacted by the coronavirus. Companies having 500 or more workers aren’t allowed to provide such benefits to their employees.

As per a calculation by the Center for American Progress, approximately 19.3 million U.S. employees (about 12% of 159 million workers) may face financial hardship without getting paid during sick leave.

3. The wage gap and job loss trigger monetary problems

62% of minimum-wage and lower-wage workers are female. These workers may experience a greater risk of job loss when businesses such as restaurants, departmental stores, hotels, and airports are shutting themselves down and firing their employees.

Even if women perform well in their designation, and maintain regularity, they may lose their jobs due to the business shutdown. Though women are less paid compared to the men, working in a similar job profile and designation, the effect will be quite harmful. This is also a reason that women are experiencing too much stress, and unfortunately, they don’t know how to remove that stress at work.

Women are affected more financially as a disproportionate number of women work in industries that are severely affected by the lockdown. These may include retail, leisure, and hospitality sectors. 17% of female employees are working in lockdown sectors, whereas mem workers are merely 13%.

In the country, 1.4 million citizens lost their jobs in March., with a 0.9% increase in female unemployment and a 0.7% increase for men.

If you analyze the controlled pay gap, the difference in payment will be seen clearly between men and women, having a similar job profile. Women earn 98 cents per $1 earned by men. According to PayScale, women are now getting 81 cents for every $1 earned by men (the ratio of median earnings).

During this outbreak, the wage gap is getting bigger than before. Female elementary school teachers earn 92 cents per $1, and women doctors earn 94 cents per $1, compared to men doctors. Female registered nurses earn 98 cents as usual. Unfortunately, black women earn 62 cents on the dollar and Hispanic women 54 cents for the same designation.

With such low income, women employees often experience difficult financial problems, such as unpaid credit card debts, medical bills, utility bills, kids’ education costs, housing costs, etc. As low-income earners, women may opt for help from non-profit credit counseling agencies and seek options to become debt free again.

Fortunately, the discrimination between genders and the wage gap has been gradually changing in a positive direction. As per PayScale’s survey – In 2018, women employees earned 78 cents per $1 earned by men. In 2019 the amount becomes 79 cents (+1), and in 2020, 81 cents (+3).

4. Unpaid caregivers are mostly women

Women around the world provide most of the unpaid caregiving work. As per the International Labour Organization (ILO), women employees normally render 76.2% of total hours of unpaid caregiving work, and it is more thrice as much as men employees.

Women employees are experiencing a shortage of paid caregiver policies. Currently, only 16% of private-industry female employees are allowed to receive paid caregiver leaves. Due to this reason, women taking too much sick leave for family members may trigger monetary problems in their lives.

● Approximately 43.5 million caregivers have provided unpaid care to an adult or child in the last 12 months. [National Alliance for Caregiving and AARP. (2015). Caregiving in the U.S.]
● About 34.2 million Americans have provided unpaid care to an adult age 50 or older in the last 12 months. [National Alliance for Caregiving and AARP. (2015). Caregiving in the U.S.]
● 65% of care recipients are female, with an average age of 69.4. The younger the care recipient, the more likely the recipient is to be male. 45% of recipients aged 18-45 are male, while 33% of recipients aged 50 or higher are male. [National Alliance for Caregiving and AARP. (2015). Caregiving in the U.S.]
● Upwards of 75% of all caregivers are female, and may spend as much as 50% more time providing care than males. [Institute on Aging. (2016). Read How IOA Views Aging in America.]

Data courtesycaregiver.org

As health care services are getting unavailable day by day due to the increased number of infected patients, many COVID-19 positive cases need to be treated at home by women caregivers. This may also increase the possibility of becoming infected during such an awful time.

Endnote

So, these are the 4 prime reasons why women are getting the hit more than men. Women share a large chunk of employment in various industries such as healthcare, restaurants, social assistance jobs, preschool, kindergarten teaching, flights, etc. Due to the outbreak, most of these industries are shutting down their business. Due to this situation, women all over the world are experiencing huge financial difficulties to maintain their lives.

Author Bio- Patricia Sanders is a financial content writer. She is a regular contributor to debtconsolidationcare.com . Her passion for helping people who are stuck in financial problems has earned her recognition and honor in the industry. Besides writing, she loves to travel and read various books. To get in touch with her (or if you have any questions regarding this article) email her at sanderspatricia29@gmail.com.

Why E Learning Can Drive Your Motivation Forwards

Two of the focuses of my blog are General Education and Technology. Even before the current circumstances, elearning was a wave of the future. It’s different than the traditional classroom setting which own set of caveats. The following contributed post is entitled, Why E Learning Can Drive Your Motivation Forwards.

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Photo: Pixabay

eLearning is a type of learning that is done through a different medium to that of a classroom set up where a teacher conducts a lesson and the students take notes. It has many benefits and is actually cost effective as compared to traditional forms of learning. The reason for this price reduction is because learning through this mode happens quicker and can be done at a faster pace depending on the life of the student. If you are learning in a classroom, lessons days and times are set, which can allow the student in between these days off, to slip and for their motivation to weaken. If the eLearning courses are available whenever, then their creative and motivated journey can continue at any time, with access whenever they wish. It also assists companies who are paying for their employees to educate themselves on a new area of learning, because it reduces time. A lot of training time is reduced with respect to trainers, and course materials. The learner does not have to travel and spend additional money to get to classes and all the necessary learning skills are learned in a setting to suit them.

Any modern business is going to come into contact with other businesses that have advanced technology that will drive the business forward. So it’s essential that all workers have a vast knowledge of any new technology to ensure that the business can be driven in the right direction. This may include having to train up your staff and even give them a whole new skill set in order to continue. If you are a company and are stumped on which path to take when it comes to eLearning then you can always look at Mindflash. It’s good to look at Mindflash LMS reviews and see just how they could benefit you. Most of the time, good eLearning sites are run via the Cloud which just makes things easy when any students wish to reassess files or research further.

● E-learning saves time and money – your workers can still be available to work and can take on any additional learning in their own time, such as lunches and afterwork as well as weekends, without having to compromise to go to classes at set times. It works for them too.
● E-learning leads to better retention.
● E-learning is consistent.
● E-learning is scalable.
● E-learning offers personalization.

It is convenient and flexible and is going to offer you extra time. Your employees need to learn new skills to grow and once they have learned, then it frees up time for them to try a new course. It’s a never ending chain and it’s easy to access which makes it good for everyone. Motivating your staff to learn new skills and offering these facilities is a boon to you as a company and proves your dedication to your staff which will serve you well. Offering eLearning to your team members, will give them the skills to take onto their next position with you or even a new job in the future.

Top Ways to Support Your Child with Remote Learning

Two of the focuses of my blog are Current Events and General Education. The Coronavirus/Covid-19 Crisis/Pandemic has adversely affected the educations of children across the world. Due to the pandemic, children have been forced in remote learning. Many parents/guardians have been unprepared for this change and have had to also adapt on the fly. The following contributed post is entitled, Top Ways to Support Your Child with Remote Learning.

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The coronavirus pandemic continues to get more serious, prompting closures of businesses and schools. Schools across the country have either ended the academic year or switched to online learning.

For many children, online learning is a new experience. Parents also have an extra burden, making sure their kids learn in the best environment.

Here are tips to help your child focus during distance learning:

#1: Create a designated learning space

Your child will work best in a comfortable, dedicated space that’s devoted to their studies. It can be their room, the living room, or the kitchen counter.

Talk to your child about where they’re the most comfortable studying. It may take some time for them to figure that out, so let them stay in different spaces until they find their designated study space.

Remove all distractions from your child’s learning area. Turn off the TV, limit their use of devices, and stow away their toys. Make sure they sit in a comfortable chair and give them easy access to school supplies. If they’re taking music lessons like piano, make sure the computer is accessible to the musical instrument.

#2: Set a schedule

Children work best when they maintain a routine. Figure out what’s the best time for them to learn. While some kids work best in the morning, others focus better in the afternoon or evening.

Once you’ve determined the best learning time, set a study schedule. Fit in breaks between study sessions so your kids can maintain focus. Encourage them to get up, go on walks, and move around, so they’re not sedentary.

#3: Encourage interaction

Your child will feel the effects of being away from friends. Aside from letting them talk on social media or text messaging, schedule a video playdate. You can speak to other parents to set up a video call so your kids can hang out with each other.

Stay in touch with fellow parents as well. Talk to them and share best practices on how your children learn. Ask if they need help as well.

#4: Stay in touch with the teachers

Maintain open, frequent communication with your child’s teachers. Doing so helps your kid stay on track with their learning. Reach out to the teachers if you or your child have questions and concerns about the mode of learning or a part in the lesson.

Don’t forget to share your kid’s successes. Talk to the teachers when your child reaches goals or makes positive changes. Your kid will appreciate the positive feedback not just from you but also from their teachers.

#5: Support your child’s behavioral and emotional needs

Set a reward system to motivate children to complete their work. Tell them they did a great job after completing a school day. Adding a checkmark or star sticker on their assignment also goes a long way into motivating your child.

It’s normal for your child to struggle with schoolwork. They are adjusting to the new normal, and they might experience anxiety and stress. Give them time to calm down and help them cope with their feelings.

The rapid closure of schools because of the coronavirus has forced children to change their study environment. Work with your child, fellow parents, and teachers to create the best environment for focusing and learning.

4 Key Advantages of Digital Marketing Over Traditional Tools

Three key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In our new digital age, technology has revolutionized business and commerce. If you haven’t started making use of the digital tools at your disposal, you should consider it. The following guest post is entitled, 4 Key Advantages of Digital Marketing Over Traditional Tools.

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The digital age signals the turn of the modern business era. With many available technologies, you will not be able to see companies that do not run in some form of online network. The rise of the digital age provides all business owners with a lot of benefits. However, it might be at the expense of traditional marketing strategies. The old form of marketing continues to be relevant in today’s market, but there is no denying that the flexibility of digital tools allows them to have higher demand.

Here are some of the advantages they have over traditional marketing strategies:

Lead Generation

If you are running a business, you know how important it is to gather the attention of your target market. However, it might be difficult to do that if people want to see the things they will buy in a store on online platforms first. They might not be aware of what specific items they must purchase, which is why they rely on search engines.

Getting SEO writers for your company will help you create content, which would convince potential customers to try your products. For that, you can hire an SEO outsourcing company for your business needs.

Social Media Presence

Social media is where most people interact for personal reasons. However, businesses realize that the potential of such online platforms is huge. You will be able to reach a lot of people in social media, which rapidly multiplies how much interest you are receiving.

If you can create a social media presence, you will be able to make a profit for your company. You can utilize business pages and ads on social media platforms. Your customer service strategies can also have a place there. You can start contests, provide discounts, and share announcements on social media, which makes it a must-have digital tool for business marketing teams.

Website Utilization

A retail store will likely be synonymous with business. However, the digital age provides a whole new dimension to sales. You no longer need to have a physical store.

If you can start a business website, you can build a foundation for your company. Small businesses often use websites to help them perform their operations at home, making it a more convenient and less expensive choice. You will have to hire a trusted website designer for your goals to make it a worthy investment. If you can utilize a website for your business, you will be able to let potential customers find relevant data about what you can offer.

Online Processes

In the digital age, customers are looking to add convenience to their shopping needs. Traditional tools often convince people to come to a business’ store to check products. With the help of online processes, customers will only have to click and wait until they get what they bought. Deliveries might still be a part of traditional tools, but online purchases help give it a whole new meaning. Customers will be able to get what they want while they are at home. If you can provide them with that option, they will constantly rely on your business’ products.

Traditional marketing tools are crucial to every business. However, you will find that digital tools can carry most small companies to the profit numbers they want to achieve.

The Most Important Tests You Should Give Potential Employees

Two of the focuses of my blog are Organizational and Management Discussions and Career Discussions. One of the most important decisions you can make as an employer, running or managing an organization/business is choosing the right employees. How do you properly vet potential employees? The following guest post is entitled, The Most Important Tests You Should Give Potential Employees.

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Finding the right employee to hire is essential for building a company that can perform effectively and have a trusted network within that can gear it toward progress and innovation. Often, the downfall of businesses that would otherwise be successful comes at the hands of poor management and bad hires who take away from the company in one way or another. While you can find ways to root out these offenders, the best course of action is to avoid hiring them in the first place.

A vital tool in finding the best individuals who can contribute to the workforce is by conducting a test (or a number of them) before employment. With platforms like Aptitude that create comprehensive online assessments for potential hires, it all comes down to what specific sectors you want to filter.

• Integrity

This factor is an essential one when figuring out the character of the individuals you will be bringing into your workspace. Employee theft and fraud have been on the rise in recent years, with the statistics showing alarming numbers. In general, companies lose 5% of their revenue to fraud annually, over 50% of employees have stolen company equipment or supplies at least once, and around a fourth of workers falsify their work hours.

Sifting out these potential threats from even getting into your business is the first step that should be taken. It necessitates a complete test of responsibility, trustworthiness, compliance, and transparency.

• Skill

Part of your screening, of course, needs to accurately show how reliable a person may be with designated tasks and performing well in their role. A survey of job interviewees revealed that the majority of candidates lie or manipulate parts of the truth to make them seem like the most viable choice for the position. Within this, 60% of those lie about their skills, saying they have proficiency in programs and services that they don’t have that level of mastery with.

To accurately assess their actual abilities, you can’t merely base it off of references and job history. You should provide a monitored test that can be timed and directly hits skills that should be appropriate for getting the desired spot.

• Personality

Although this factor is more important for titles that place the worker in charge of a team or department, it’s generally essential to figure out their work ethics and how well they can adapt to the environment in your business. A study of employees and their work habits revealed that, on average, more than eight hours a week are spent slacking off and doing other non-work related tasks on company hours.

Allowing this type of mindset in your workforce can affect productivity levels significantly and end up costing you crucial time and money. Testing this early on can also give you insights on how to best engage your employees and get them working efficiently.

Once you’ve covered all these markers, you can be more assured that you are getting the best fit for your business and that you can focus on operations.