What Your Website Will Probably Need In Order To Be A Hit

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, pretty much everyone has a website or should get whether it’s for blogging, for business, politics or even for churches. There are keys to creating a successful website. The following contributed post is entitled, What Your Website Will Probably Need In Order To Be A Hit.

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A website is a staple of pretty much every single venture. Whether you’re looking to create a business, or whether you’d just like to start up a personal project; a website will need to accompany it. We’re nearly into 2020 now; we’re so far into the digital age, and it means that pretty much every man, woman, and child is connected to the internet somehow. You’ll need to be amongst the online crowd if you want your venture to be a success.

What does a website need in order to be taken seriously, and to be a real hit with anyone that enters it? Well, it doesn’t exactly take a genius to figure it out, but you’ll still need to practice fairly thoroughly. Here are just a few things you’ll need:

A Good Plan

Before you even think about spending money on the creation of a website, you’re going to want to plan everything out. You’ll first want to figure out what the point of the website is. Sure, having an online presence would be great, but just being online for the sake of it seems pretty counterproductive. You’ll also want to draw out an actual design for it. If you have a clear idea of what it will look like, and what the pages will be, then you’ll be in a better position to work.

Input From A Web Designer

Web designers know a lot more about this kind of thing than you do – that’s a fact. Now, if you’re completely in the dark, then you’ll probably need a web designer to create everything for you – that’s all part of their job, so it’s not a problem at all. You’ll just need to tell them the basic idea, and they’ll get going. Even if you have some skills, and have created a site yourself, you might still want to gather advice from someone that knows.

Managed IT Support

Your website and the data on it could be compromised at any time if it’s not protected. There are a lot of criminals out there looking to ruin your day for some reason, so you’ll need to get a little more secure. Sure, you might have protective software installed, but a company like Binatech that offers managed IT support will add that extra layer of safety.

Enough Content, But Not Too Much

Be sure to regularly update your site with fresh content, that’s the right way of doing things. If you abandon it, then people aren’t going to be interested. If you don’t put in the effort, then neither will others. Pumping in new stuff is great, but don’t just throw in random stuff just for the sake of it. That kind of clutter will only ruin it – and it might possibly make everything look a lot uglier.

Strong SEO

Search engine optimization is quite literally the practice of making a website more popular on a search engine. Make sure your site’s SEO rank is high by utilizing an array of techniques. Link building and relevant content are just two ways of upping this kind of score.

Tips To Bring More Attention To Your Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, most of the business is done online and thus having a website which will attract attention is key. The following contributed post is entitled, Tips To Bring More Attention To Your Website.

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To compete with other businesses in today’s world, it can often be very difficult. This is because there’s a lot more competition out there simply due to the internet. Anyone can create a business, and for some, you don’t even need to have any funding to start off with.

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Create A Web Page Design That Fits Your Brand

When it comes to your website, it’s important that your website reflects your branding. As a business, having branding is important because it helps your customers recognize your business. If they see the same logo and colors from what you have in terms of social media to the website, you’ve got brand consistency that’s going to help you become more successful in more ways than one. Looking at your web page design now, is it a little too basic? Perhaps you got a web design template that other people online also have. You want to spend some money on getting a good web design, so seek out a good web designer and make it a collaborative process to come up with something that’s unique. It should be tailored to your business and really help show it off in a way that you’d like it to be.

Produce More Content On A Daily Basis

More content for your website is going to mean more traffic over time. You want to be consistent in when you’re posting on your website, and every website should have a blog. As a business, you will likely have topics that you could cover in relation to the business, and providing high-quality content can help your website become a great source of information and knowledge for those who are your customers or who are within the same industry as you. When it comes to the amount of content that you should be making, at least once every couple of days is a great start. Ideally, having someone in the role of a content writer can be beneficial so that you can post at least once a day.

Invest In Some Training

We’ve always got the ability to improve, and when it comes to training and building up skills, there’s a lot you can do when it comes to knowing how to improve a website. SEO is a big contributor to your website, and if you know how to do this, then you can really help develop the site into something more popular and traffic-driven. With sites like Loud Programmer, you can get great training that helps provide you with the tools in order to really build on what you have already. If you’re willing to invest in some training, it’ll definitely end up paying you back further down the line, and it’s one thing that is worth doing, especially if you have very little awareness of how to run a website.

Try Out Guest Blogging

Guest blogging is where you create content for other websites. When guest blogging, you want to ensure that the websites you are providing content for, have a similar audience to yours. You also want to get a link back to your own website so that people are clicking through and landing on your webpage. With blogging on other sites, it can be a little time-consuming, particularly if you are the only one doing it or you’ve got a limited amount of staff. Therefore, take care when it comes to picking the sites that you guest blog on. You want them to be effective for your own site, and that will only happen if you’ve done your research.

Promote Your Site Everywhere

Every opportunity is a chance for self-promotion, and when it comes to running a website and business, you can’t be shy or embarrassed about it. Use every networking session and event in general to promote your site. Don’t forget about advertising, and how beneficial it can be to do it online. Online advertising is a lot more affordable than traditional advertising and with traditional formats, you’re limited to how far it can reach. With online advertising, you have the ability to reach a global scale, and that can be pretty incredible to have as a business. So take advantage of every opportunity that’s out there in order to make your website known.

Building a strong website takes time, so be willing to put in the man-hours and financial investment needed to bring attention to your website. With these tips, you’ll definitely see some progress, and it’s essential that your business continues to be prominent online.

Impactful Improvements For Your Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, one of the keys to successfully running your business is your website. Your website is not static and can be gradually improved and tweaked. The following contributed post is entitled, Impactful Improvements For Your Website.

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Is your website getting the impact you need? Perhaps it’s time to reassess and make some changes. Your website is an important tool for your business – it’s your storefront after all.

So what can you do to make these improvements? Take a look at the following suggestions to breathe life into your website and help you build up those visitor numbers.

Image Credit: Unsplash under Creative Commons

Change up the design

Web design trends are constantly evolving, and it’s important to stay up to date with them to keep your website relevant and attractive to visitors. It’s important that you don’t clutter your website too much, as this can be off-putting and risks giving too much information at once. Explore other websites relevant to your industry and beyond to see what you’re up against and to give you some inspiration for change.

Improve your copy

While a website can look great, the content on the page needs to do your business justice. Analyze the copy on your existing website? Is it clever, snappy and to the point? It needs to be. You need to be able to hold a reader’s attention, and an essay won’t achieve that. Focus on making your point as clear as possible and refresh your copy regularly to help it retain its impact.

If copy isn’t your strong suit, consider hiring a copywriter who can turn your website copy around and write something that appeals to your chosen audience.

Focus on improving your search rankings

Your search engine rankings are extremely important for your website – it should be your mission to make it to the top! Some of the ways you can do this include improving your SEO to help make your website easily searchable, and making sure you use relevant keywords to drive people to your website. You could also use Serp Empire to help improve your click-through rate (CTR). With improved search engine rankings, you’ll be able to attract more visitors to your website and hopefully boost your business too.

Put more effort into your promotion

How much are you promoting your website currently? Do you have a strategy in place? Whether you have one or not, it could be time to start afresh. Take advantage of all of the easy ways to promote your website, and see which ones have the biggest impact for your business. You could also consider some paid-for promotion if you want to target specific audience segments.

Having a blog can be another effective way of promoting your website, as it increases the amount of content you have to promote. Learn what it takes to write a good blog post to help you generate some worthwhile content for your website.

Improving your website should be an ongoing part of your business’ strategy, as should regular monitoring of your stats. By keeping up to date with current trends and making sure you’re ahead of the game and not behind it, you’ll have a fantastic web presence that will continue to deliver for your business.

Tips that will Help you to Effectively Market your Small Business Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A key aspect of successfully running a business is its marketing much of which today is done using websites. Successfully marketing, in this case using websites is often what separates the businesses that survive from those that perish. The following contributed post is entitled, Tips that will Help you to Effectively Market your Small Business Website.

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Marketing can be complicated, after all, you have to think about your target audience, your website, and even your budget. Luckily, there are ways for you to try and simplify the process and if you take the below tips into account, then you’ll soon find that it’s easier than ever for you to drive results.

Focus on Lead Generation

Every single page on your site should be focused on capturing new leads. It’s important that you have a newsletter and that you also offer great content. This will help you to obtain the name and email address of anyone who accesses your site, and it will also give you way more opportunities to convert too.

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Cart Abandonment

Cart abandonment is very common in the world of eCommerce. If you want to make the most out of your site, then you have to send out emails whenever someone leaves something in their basket. You could offer them a discount code if they checkout within the next hour or you could simply remind them that they never completed their purchase. Little things like this will help you to stay connected to your customers and it also keeps that open line of communication too.

Blog Frequently

Blogging is a fantastic way for you to market your business. Your prospective customers use Google every single day to try and find what they want, and if you have a blog then you increase your chances of being found. If you’re stuck when it comes to blogging or if you just don’t know what to say then consider researching your competitors, or even post about any industry changes that are happening right now. Little things like this can go a long way and it will also make it way easier for you to establish an online presence.

Invest in the Right SEO

There are plenty of SEO techniques out there that will actually do your site more harm than good. If you invest in the wrong techniques, then this will make your site less reputable and it will also give your customers a bad impression too. If you want to get around this, you need to hire a quality SEO firm. It also helps to make sure that they are experienced in your website niche too. For example, if you have a marijuana site, then it may be worth checking out: https://www.marijuanaseo.com/best-marijuana-packaging-businesses/.

Build an Active Presence

If your prospective aren’t using Google, then they are most certainly using social media sites such as LinkedIn, Twitter, Pinterest, Instagram and even Facebook. If you want your site to be successful, then you have to make sure that you have a presence on at least 3 of these sites. If you don’t then you could be limiting your own success and you may even find that you are not able to get the leads you need. If you’re not quite sure how to post to social media efficiently then there are plenty of marketing companies out there who can help.

Making Sense Of Your Website Engagement

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If you’re using a website as a part of your business, you want to understand its engagement with your customers. An effective website will draw in more customers and increase your profits. The following contributed post is entitled, Making Sense Of Your Website Engagement.

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As a business that runs a large amount of its customer-facing approach online, you will be subject to plenty of data over the years. User visiting time, the visitor’s geography, what ads or social media links have led them to your site are important, and yet barely scratch the surface as to what data is available.

But to an untrained eye, this data can often look completely out of the norm, and sometimes, even random. This means that making sense of your website engagement becomes a vital tool in trying to assess what your customers want, and how your business is performing across all of its web portals.

But more than that, breakthroughs in data analytics consulting have allowed businesses the chance to construct models regarding those they could potentially sell to, ensuring that marketing is more targeted in both its content and delivery methodology. Like any good business leader, you are likely also interested in the metrics that can give you a surer shot when aiming for gold.

So, let us serve as the scope:

Understand Your Promotional Reach

It’s essential to consider how your homepage is structured, and what drives the most attention. Do visitors often click on your promotional bar at the top of the screen? What has driven more traffic? Which social media pages do you often get the most engagement from? Do you find that enabling social media replies and comments is worthwhile, or that they quickly devolve into unrelated arguments (as is the way of the internet?) Furthermore, have your sponsored posts gained the traction you were hoping for, or is simple excellent hash tagging and posting at the right time of day almost comparable in the results they achieve? When you view the data of your promotional reach and branch out to make the correct changes, you have an access of power to this end.

Visitor Time

When a customer visits your website, how long do they stay for? In other words, how much functionality do you offer? For example, do you list all of the specs on your product page, as well as the different payment options, a video demonstrating the product in action, or perhaps discussing how your product differs from comparable items on the market? Do you offer them to talk on ownership forums that allows your community to get together and discuss various impressions they have? All of this can increase visitor time to your website, and every second spent there is another potential second where a purchase or booking can be made.

Feedback Forms

Sometimes, you need to hear directly from your users in the first place. Feedback forms can be a fantastic measure for this in the long run. There you might find that someone using a particular web browser has trouble loading your web pages, or perhaps an intrusive advertising strategy is breaking some of the widgets you use. It can be easy to have blinders on in regards to these issues, and so we would recommend you keep an eye on them ahead of time.

With this advice, you are certain to make sense of your website engagement.

The Things You Need To Think About When Launching A Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Properly launching a website can make all of the difference in the world in terms of launching you business and or blog if you have one. The following contributed post is entitled, The Things You Need To Think About When Launching A Website.

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In the digital age that we live in, your website is going to be one of the most powerful tools your business can have when it comes to marketing. Launching a website and managing it can be quite a daunting job, especially if you have little or no experience. Don’t worry, though, because, in this article, we cover some of the things that will help to make launching and running a useful website a lot more straightforward.

Photo by Igor Miske on Unsplash

Carefully select your team.

Before you do anything, you need to choose whether you are going to do it all yourself, whether you will use an in-house web team or whether you will outsource to a third party. All of these options have their pros and cons, and most of it comes down to your budget and how much control you want over your website. Creating a site that looks good, but most importantly works with little downtime is a demanding and skilled job, so many decide to leave it to a professional. It is also worth having general IT backup from Real IT Solutions, Inc. to protect against any loss of data.

Develop the content

Before you spend ages building a website, you need to make sure that you have plenty of content prepared and ready to go on there. Many commercial sites now have a blog section, where they can share information, thoughts and relevant content linked to the industry, or give their clients and customers a ‘behind the scenes’ look at the business. One thing that you should be aiming for is not only to be selling your product or service to your audience but to be an industry expert. If you are using your website purely for sales, people will only come to your site when they are looking to purchase something. If you have a blog attached to it, people will be checking in regularly, so you need to be updating it regularly with fresh and exciting content. Google now considers interaction when ranking websites, so having material which encourages interaction and discussion with your customers will only help push your content higher up the search engine.

Social Media

You more than likely already have a presence on social media, but if you want to promote your website, it is even more critical. Business pages on Facebook and Twitter are essential, and Instagram is growing in popularity for businesses. Make sure that it is regularly updated, and that you don’t just push your own content. Try and aim for an 80:20 balance – 80% of your content should engage your customers and encourage interaction and conversation, and 20% should focus on your brand. Sharing content from other people may sound counterproductive, but it is the best way to find out what interests your customers, what they are looking for, and to increase the overall visibility of your website.

Make sure it all works.

Before you go live with your website, make sure every aspect of it works. This includes looking at every page, and every link, every plugin that you may use in the backend, any analytics software that you are using, and that is mobile responsive. Check regularly – broken links can be infuriating for your customer and can also harm your website ranking if there are too many, so make sure you update or remove if they are flagged up.

Why Simply Having A Website No Longer Cuts It

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, it’s not enough simply to have a website for your business. You have to make sure that it’s a smooth-running website and that compliments your overall strategy and is friendly for your customers. The following contributed post is entitled, Why Simply Having A Website No Longer Cuts It.

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Years ago, the race was on for businesses to get online and creating a website was a big achievement for your brand or company. Flash forward to today and it’s not only a given that your business would have a website, but that it should be able to offer an amazing experience to the visitor.

Elements like design, accessibility, and features are important, and you’ll need to make sure that you stand out from your competition. Not only that, but being able to find your website easily needs to be a big consideration, given simply how much stuff there is out there online.

If you want to impress with your website, you need to get things right from the beginning. Take a look at some of the following tips for making sure your website makes the cut and impresses and visitors who come your way.

Image Credit: Unsplash under Creative Commons

Make an honest assessment

Sometimes it’s difficult to see flaws in something until you take a step back and give things an honest review. When was the last time you analyzed your website? Believe it or not, not all businesses do this. It’s easy to see why – small businesses don’t always have the capacity for analysis, while others can take for granted that their website is performing well.

Analyzing your website traffic is important to tell you how many people are visiting and give you further insights into who they are, how long they’re staying for, etc. This will help you to understand more about your website’s performance, and help you identify some areas for improvement.

Give simplicity a try

Your website doesn’t have to have bells and whistles to make an impression on visitors. Some of the world’s most successful websites like Google and Apple thrive on a minimal design that helps give the visitor what they need. The benefit of having a simpler website layout is that it loads quickly, which is great for keeping people on your website. Check out some minimalist web designs to give you some inspiration for stripping back and enjoying making the most of the basics.

Focus on the UX

People have a short online attention span, that’s something that many people have come to learn over the years. So in order to hold someone’s attention on your website, you need to make it worth their while, and that’s where the User Experience (UX) comes in. Using a UX testing platform can help you make more informed decisions about your content and how your website is used to help you offer the best experience for your visitors. It’s worth checking out what similar businesses offer on their web pages to help give you an idea of what visitors want and to make some key changes.

Is your website mobile-friendly?

Using a computer is no longer the only option for browsing the internet. In fact, more than half of website visits last year came from mobile phones. People can now browse the internet on the move and carry out most of the functions that used to only be possible from a computer. Therefore, your business needs to be able to provide the same offering by phone that is does through a desktop or laptop.

The good news is that it can be easy to make your website more mobile-friendly. A responsive layout that uses a variety of image sizes, loads quickly and integrates with applications like Google Maps, etc. can all help make your business’ website shine on a phone, tablet or other types of device.

Be clever with your use of media

Images are a powerful website tool. They help to draw the eye, which makes them good for holding a web user’s attention, but they can also help break up your layout to make it appear cleaner and less wordy. Using a single hero image on your front page is a popular trend at the moment, as well as using ‘real’ imagery, shot of real people and places in natural situations (no stock footage!) to sell your business well. Video also does well on websites because it grabs people’s attention. Audit your website’s current media library and work out what types of media you can use to boost your website.

Stay up to date with your SEO strategy

If you want people to find your website, then you’re going to need to work on your SEO. SEO helps to get your page to the top of the search engine rankings – it doesn’t just happen on its own. Whether your business has a lot of competition or you’ve got a niche brand, it’s still important that you use SEO to help people find you. SEO is largely about keywords, so if you can work out the keywords that people would associate with your business and use to search for you, you can start working them through your content. You should review your SEO strategy regularly to help make sure you’re staying up to date with the latest search terms.

Protect your visitors

Security has become one of the most important elements of business websites. Data protection is not only important for protecting your users’ data, but also your own. Keeping your website secure involves adding secure protocols and features, as well as making sure that you stay up to date on the latest online security issues. Many security and data breaches can happen as a result of human error, so it’s also important that all of your employees receive training in protecting data online to prevent mistakes that could cost your business money.

With the right website, your company can attract new business and help you on the path to success. When used to your advantage, the internet can give your business a competitive edge and ensure your business’ longevity. The sooner you get started with making website upgrades and changing your online strategy, the sooner you’ll be able to experience the benefits. Think about your websites and how you can make those much-needed improvements in 2019.

Website Words: 3 Tips For Perfect Copy

Three of my blog’s key focuses are Financial Literacy/Money, Business/Entrepreneurship and Technology. Important aspects of your business are your branding and technology. You have to be sure that your website and all of the messages you communicate on it are clear. The following contributed post is entitled, Website Words: 3 Tips For Perfect Copy.

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Pixabay / CC0 Licence

When considering your business’ website, your focus will primarily be on the design and functional elements. You’ll want to ensure that your site looks good and works exactly as you expect – which is undoubtedly important, but there is a final part of the puzzle that can often be overlooked: the text.

The text on your website – which is more conventionally referred to as the “copy” – is just as important as the look and performance of any business website. The text is how you convince customers to buy from your company and how you affirm your brand’s voice, so getting it right is critical. In an effort to help you achieve this goal, below, we’ve assembled five tips that will help you to make sure that your website copy is at its absolute best.

#1 – Be cautious of tone

When writing website copy, there’s a line you have to walk: the text should ideally have an element of personality to it, but it should also remain professional. To achieve the right balance, it’s usually best to try and use the same writing style and word choice you would use if you were writing an email to an acquaintance – someone you know well, but not well enough to consider them a ‘friend’. Viewing your text through this lens should help you to keep things light, but without crossing the line into over-familiarity.

#2 – Consider translation

To work well, website copy has to be understood. As a result, businesses whose target audiences are likely to be bilingual may want to consider opting to translate their website copy to benefit some customers. While translating your entire website’s copy sounds like a dramatic, time-consuming undertaking, professional companies such as Para Plus Translations can help to simplify the entire process and allow you to display perfectly-translated text with ease.

#3 – Watch out for typos

No matter how well written your copy is, if it’s riddled with typos, your customers will notice – and may even judge your company as a result. Unfortunately, finding typos in text you have written yourself is inherently challenging, so you’ll need some form of assistance when seeking to overcome this issue. The best option is to hire the services of a professional proofreader, but a combination of using a service such as Grammarly and then asking a friend to proofread can also work well.

#4 – Too much information is preferable to not enough information

With website copy, convention suggests that you should provide information succinctly. However, while the quality of the words you choose is more important than quantity, the amount of quality copy needed is more up for debate. While some customers may be more than happy with a few sentences about your products or services, others will want to know more before they commit to a purchase; we all have different opinions about how much is enough when it comes to information. To account for this, it’s best to opt for a higher word count; it’s easier for customers who prefer short text to pick out the most pertinent details for themselves – perhaps aided by short summaries – than it is for those who would like more information to convince themselves to settle for less than they would like.

In conclusion

With the tips above, your copy can join your great design and flawless functionality to create a business website that your customers are sure to love.

7 Things Every Website Needs To Be Successful

Two key focuses of my blog are Business/Entrepreneurship and Technology. A key aspect of conducting business today is having a functional and user-friendly website. What’s needed for a website to be successful? The following contributed post is entitled, 7 Things Every Website Needs To Be Successful.

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Photo by rawpixel on Unsplash

When it comes to building a user-friendly website that is both successful and easy to use, it’s hard to know where to start. There are so many different things to consider in order to run a website efficiently that often, people can get carried away and start to overload their customers with information and widgets. Whilst they may seem useful at the time, gadgets and gizmos don’t make a website automatically successful.

With that in mind, here are 7 things every website needs to be successful:

1. A Pleasing Aesthetic

The first thing people will notice when they visit your website is what it looks like. If they don’t enjoy the aesthetic and find it hard to view, they’re likely to click off and find another website.

Although it may seem as though you have to put thousands and thousands into a site to make it aesthetically pleasing, there are lots of templates available on sites like Etsy.com that you can purchase for as low as $20 – all of which of are perfect in terms of their layouts.

2. To Be Easy To Use And Navigate Around

When designing your website you need to ensure it’s easy to use from a user perspective. The best way to do this is to think about how you would move through your website as a customer. Can you find everything you need? Is your navigation bar easy to find? Is it clear how to reach every single page on your site?

If you can answer yes to all of the above questions, it’s safe to assume your customers will feel the same.

3. A Blog To Share Relevant And Engaging Content

Having a blog on your website is a great way to share content your customers with love and engage with. In some cases, it’s also a useful tool for allowing potential customers to discover your brand and your site. For tips on how to start a blog for your brand, you can visit this website here.

4. A Really Good Developer (Just In Case)

Whether you have built your site your self or hand a developer build it for you, it’s always good to ensure you have a really good developer on hand just in case. They’ll be able to help you should any issues arise, helping reduce the amount of downtime your website has (if any at all).

For some of the top custom software development companies, you can visit the previous link.

5. Clear Contact Details

If a potential or existing customer wants to contact you but they can’t find your contact details, they’re most likely going to take their custom elsewhere. Having your contact clear at the top or bottom of every page on your site is the best way to ensure you don’t lose any customers due to them not being able to ask you an all-important question.

Do you own a successful website? Did we miss anything? Let us know in the comment section below.

How to Create a Cheap But Effective Website

One of the focuses of my blog is Technology. Whether you’re a business owner, or you’re a blogger, you’ll need to set up a website of some sort. Either you’re going to want something high-tech with all the bells and whistles, or you’re going to want something more on the simple side. Either way you was something effective and the following contributed post is entitled, How to Create a Cheap But Effective Website.

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Image Credit

If you’re looking to create a cheap but effective website, you are not alone, indeed the proliferation of low cost website builders designed for amateurs with no technical experience to build a functional site without the overwhelm of having to learn coding is testament to how many people are looking to create a cheap but effective website that they can create on their own.

The reality is that if you are looking for an “effective website” we need to dig a little deeper to work out what is meant by the term effective, as when it comes to professional website development, the first step in the process is often referred to as requirements analysis – meaning a specification can be created.

You may think you know what you want, but sometimes, we don’t fully know what we want even though we think we do – because we don’t know what we don’t know. For instance, if you aren’t aware of the negative effect a website that loads in over 3 seconds will have on user engagement, then you won’t define site speed as a requirement within your specification. In fact, when it comes to creating a website on your own, you might not even think you need a specification.

In this article, therefore, we’re going to take a look at four different ways to go about creating a cheap but effective website.

1. DIY WEBSITE EDITOR
You can use a WYSIWYG editor (what you see if what you get) such as Wix.com to create a basic website that is simple to design as it uses drag and drop technology. This way, the clever code that runs in the background is none of your concern – you literally build your website up from a blank canvas, importing objects such as videos, text and images or you could even use a predefined template that you can customise to your requirements.

This approach is best suited to small business owners that are looking for a simple site that can be easily managed and adjusted.

2. WORDPRESS
WordPress is a CMS (content management system) that many business websites are powered by. WordPress is more complicated than something like Wix, yet it allows a lot more functionality. The reality is that if you are completely new to website design and are looking for something cheap but effective, Wix might be the best option, yet if you are looking for something with greater functionality then wordpress will be your go-to solution.

3. HIRE A FREELANCER
The next step up, is a little more costly yet will save a lot of headaches and time. You can head to places like Fiverr or freelancer.com and find a cheap freelance developer to outsource the design of your website. This is the best solution for those with a slightly larger budget that have less time, or less inclination to sit and design something themselves.

4. HIRE A WEB DEVELOPMENT COMPANY
The best bet if you’re looking for a decent website is to work with a web development company, yet, this can be an expensive option. That said, it can save a lot of time, money and frustration in the long run – as the frustration many people experience in working with a remote freelancer makes many wish they had just gone to a well established web development company and paid a little extra to avoid all the hassle.