Ways to Enhance Your Blog for Modern Audiences

Two key focuses of my blog are Blogging and Writing, and Technology. For new bloggers, there is much more to blogging than simply having novel and exciting writing ideas. There are also strategic and technological considerations as well. Once you understand these elements, you can have a lot of fun and achieve your goals, whatever those are. The following contributed post is entitled, Ways to Enhance Your Blog for Modern Audiences.

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Things on the internet are constantly shifting and changing. So if you’re still blogging in the same ways you were 10 years ago, you’re probably not doing it right anymore. That might sound harsh but if you want to enhance your blog and reach an ever wider readership, you really do need to keep in mind the needs of modern audiences.

If you think now might be the right time for you to start making changes to your blog and how it operates, we’re here to help you with that. There are many ways in which you can make your blog more modern and meet the needs of modern audiences.

Each of the tips we’re about to discuss will help you get the fundamentals of good blogging right. And by doing that, you can ensure your blog is fit for purpose for a long time to come. So read on now to find out more about what you need to know about enhancing your blog for modern audiences.

Make Sure the Blog is Properly Categorized

First of all, you’re going to need to make sure that your blog is organized and planned out in the correct and proper way. That means putting proper categories in place and ensuring your posts are tagged correctly can be found in their corresponding category. It’s a simple thing but it matters.

It’s about making sure that people can find what they’re looking for when they visit your blog. If the task of finding content becomes difficult and frustrating for them, they’re definitely not going to stick around for long and you can be sure of that. So it’s worth taking the time to make your blog navigable.

Make Sharing Content Simple

You should also make it as easy as possible for people to share your content. If people are having difficulties finding that share button, they won’t share your post; it’s as simple as that. After all, they’re not gaining much by sharing your content.

It’s you who benefits when your readers enjoy a post and subsequently want to share it with their followers online. You should use share buttons and layouts that make it easy for them to do this. It’s not rocket science but it’s certainly something that you’ll need to go out of your way to put in place.

Use Clear CTAs

What do you want your readers to do? Calls to action are very important on most modern blogs and that’s something that can’t be denied. You should try to find a CTA that’s relevant to your blog and that your customers can get something out of.

Maybe you have an email list and you can use a CTA to prompt visitors to sign up to it. This is good for you because it affords you greater email marketing opportunities going forward, but it’s also something that can appeal to your readers too because they’ll then be able to read your regular newsletter.

Cross-Link to Other Relevant Content

As a blogger, you want to make sure that people are visiting as many pages on your blog and reading as many posts as possible each time they visit. Ideally, you don’t want them to simply read one post and then leave again. And cross-linking is the way to get this right.

So whenever you write a post, take the time to find other posts that are connected to it or relevant to the subject of the post in some way. When you do that, you can link to those posts within your current post. This will encourage clicks and encourage readers to stick around for longer.

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Use a Web Design Service if You Don’t Have the Necessary Skills

If you don’t have web design skills and you want to update the aesthetic of your blog, you should definitely think about using a web design service such as Caltech Web. These days, people expect a lot from a blog and they might be immediately put off if your blog looks outdated.

There’s nothing more revealing about a blog’s age and relevance than the design. If the design looks like it hasn’t been changed in 15 years or more, then you’ve got a problem. You should try to update it at the earliest opportunity.

Learn to Write More Appealing Headlines

It’s imperative to create headlines that are going to make people want to click and read your content. That doesn’t mean that you create headlines that are false and misleading because that’s not the answer to this issue either; a balance needs to be struck.

Learn to write headlines that are interesting, catchy and appealing. They should be relatively short and to the point, and you can then follow them up with longer subheadings that help to give the reader a better idea and understanding about what they can expect from the post.

Ensure There’s Great Visual Content

The right images and other kinds of visual content will be vital on your blog. If you want to make sure that people stick around and pay attention to your blog, you need to be using visual content in one way or another. This helps break up the text and keeps things interesting for the reader.

There are so many examples of visual content that can be used, from good images to video content to infographics. Make an effort to include as much of that stuff as possible in your posts if you want to keep them interesting and visually appealing.

Be Open to Collaborating with Others

These days, it’s very common for bloggers to collaborate with other bloggers and online personalities. This might not be something that you’re used to doing, but it can be a great way to keep your readership interested and to expand your reach and make your blog known to more people.

You should try to be more open to collaborating with others because there are benefits. It can be as simple as guest blogging, so if you haven’t tried that before, it’s a good place to start for you. It could do more for you than you might expect.

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Research What Your Audience is Interested In

These days, there are so many analytics tools out there to help you understand your audience better than ever before. You should definitely be making the most of these because you can then optimize and improve your content when you have a fuller understanding of what your audience actually wants.

Take the time to understand keywords and search terms that you feel are relevant to your blog and your target audience. You’ll be able to capture readers better and ensure relevant people have the chance to see and click your links via search engines with the right SEO approach.

Write About Those Things

Writing about the things you find out your audience is interested in is key. You need to be offering up content that’s relevant to your audience otherwise they simply won’t keep reading it. It’s as simple as that. Do your best to make sure that you don’t leave your audience behind.

Of course, that doesn’t mean you can’t express yourself and explore new ideas through your blog content because you can. But the desire to do that also needs to be balanced with the needs and wants of your audience members.

Keep Your Content Readable

Readability is an important factor when it comes to writing blog posts. If your style or writing becomes too unwieldy and complex, people will likely turn away. Keep sentences relatively short and always read over your posts before publishing them, and do so with readability in mind.

You might even want to hire an editor or simply ask a friend to read the post over before it gets published. An outside perspective and an extra set of eyes can make a huge difference when it comes to assessing the readability of your work. That extra person might point out some things you haven’t noticed yourself.

Respond to the Responses

Interaction is key as a blogger. As your blog’s audience starts to develop and grow, you’ll find that people are interacting with you on social media before and maybe leaving comments under your blog posts. If that’s the case, you should try your best to respond.

People will really appreciate that added interaction that comes with doing so. They’ll see the human and personal side to you and as such they’ll feel much better connected to your personal brand and the blog you run. That can only be a good thing from the perspective of retaining readers.

Blogging is a challenge and there are no quick fixes or easy answers. If you want to get to where you need to be with your blog, it’ll only come about through hard work and action. Make the most of the ideas above, but don’t feel confined to these changes. Find your own way forward; it’s your blog after all.

Finding Your Target Audience

Some of the key focuses of my blog are: Financial Literacy, Wealth Building, Business and Entrepreneurship. A major key to succeeding in the business world is understanding your target audience and clientele base. The following contributed post is thus entitled, Finding Your Target Audience.

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When it comes to creating a marketing strategy for your company, one of the things you will want to think about is finding the right people to market your business towards. There is no point for example trying to market a teen fashion brand to people in their 50s and visa versa. In order to get your name out into the world and be as successful as you can in your business you need to make sure to find the right audience and target all of your marketing to them.

Business or Consumer?

The first and easiest question you can ask yourself to narrow down your market is whether you are aiming to sell to businesses or consumers. Both b2c and b2b sales have their own style of marketing and you will notice that B2B companies will often be more formal with their work than B2C because it is seen as more appropriate. Make sure you know which one you are going to choose for your business and this will have a big impact on the type of content and the tone of voice you use later on.

Age and Gender?

One of the biggest things you will need to consider when looking for your ideal target audience is their age and their gender. Let’s say for example that you plan to sell birth control products or sanitary products. You can’t focus your marketing towards men because this wouldn’t make any sense, and similarly you wouldn’t target it to women who are under the age of 13 or over the age of 60. Make sure you understand how your product or service is going to fit into people’s lives and how you can put across your point in a clear and interesting way.

Hobbies and Interests

One of the other things you can bring into your decision as far as your target audience goes is their hobbies and interests. With sites like google analytics you can monitor what your audience is interested in and this allows you to use their hobbies as part of your marketing campaign. For example let’s say you are a food company and you often share recipes on social media to demonstrate your cookware. You might notice that a lot of the people who follow you and engage with your brand also enjoy Game Of Thrones. Here is the ideal opportunity for you to create some Game Of Thrones style video content such as a recipe for Arya Stark’s Pie, Daenerys’ dragon eggs or the beer which the nightwatch drink at the wall. Think of being relevant and make sure that you can interact with your audience on a meaningful level.

Who will value the product?

When you are trying to gain an insight into who will use your products, think about what everyday problem your product solves. If you are selling a bathroom cleaning product which can make the job much easier, to won’t be targeting this towards teenagers. You would instead be targeting it for new homeowners and anyone who stays at home for work or runs their home full time. Really sit down and think about what your product does, what value it will add to your customers lives, and who would appreciate it the most. This will allow you to narrow down your audience easily to find the ideal one for you.

Choosing Social Media Platforms

When it comes to finalising your target audience and narrowing down the field of who you will market towards going forward, the main way you can do this is to choose a social media platform which fits in with the customers you are looking to target. For example, if you are a fashion brand looking to target women between the ages of 18-30, the best social media site for you would be Instagram, because most of Instagram users fall into this demographic. Think about what social media accounts will suit the type of content you share and who exactly you need to reach out to.

Creating great content

Now that you have chosen your target audience and you are set up on social media, you need to start making content to draw them in. People are visual beings and video content is becoming more and more popular on platforms outside YouTube. If you are struggling to know what kind of content you should create, you can always take a look at your competitors and see what kind of things that they are doing. This can be a huge help and it will give you the inspiration and ability to get out there and reel in your customers.