Three of the focuses of my blog are Athletics/Sports, Financial Literacy/Money and Business/Entrepreneurship. If run correctly, gym businesses can be very lucrative. There are keys to a great gym business. The following contributed post is entitled, 4 Things That Make Your Gym Business Great.
* * *
There are almost 40,000 gyms, health clubs and fitness centers in the U.S. While the fitness industry remains a profitable sector, it is also clear that as a new gym owner, you will have to face a lot of competition to attract and keep your customers. Price plays a significant role in their decision; however, customers are willing to pay more if they find the right gym. The quality justifies the cost of membership. A handy rule of thumb, for new gym owners, is to consider what local fitness enthusiasts expect. Giving your gym business a competitive edge is all about finding the additions that make it go the extra mile for your audience.
#1. Your clients expect great equipment at all times
If you’ve joined a gym in the past, you’ve probably identified the first complaint of every fitness enthusiast; the equipment. The main reason why people choose to work out at the gym and not at home is that they want to train on specialist machines. A gym club that can only provide standard equipment such as treadmills or dumbbell sets fails to keep customers entertained. Offering a variety of choice to support all training routines and adding even custom made accessories to help people with disabilities to use the machine – if you are wondering how to adjust your equipment, you can view more here about accessories. You also need a partner to order parts when your equipment breaks.
#2. A friendly personal coach can make all the difference in the world
Personal trainers make a great deal of difference for new gym goers. However, you want PTs who can sympathize with the different health and self-confidence issues of their clients. Someone who is struggling with weight doesn’t want to feel judged by their trainer. Indeed, not everyone is a fitness junkie, and working with a coach such as Drew Manning here who shows understanding and patience can help them to work out confidently and focus on improving their health.
#3. Yes, you need an individual decor
When was the last time you stepped in a gym studio and admired the interior decor? If you can’t remember, it’s probably because most gyms lack personalization. They feel like a giant sweating box, which is never appealing to customers. Think of your gym as something that could feel as comfortable and welcoming as a home for your audience. Add art prints, colorful accessories – yes, your gym needs a rest area with cushions – and personal touches.
#4. A place where everyone can feel safe
Everyone is different, but everyone deserves to feel safe and respected. Make it your mission to create a friendly environment for people of different generations, genders, religion, nationality, sexuality, and fitness levels. Depending on their faith, some people might feel more comfortable in a same-gender class, for instance. Others might feel self-aware practicing in an open space. Understanding and addressing those differences can create a place of tolerance and respect for all – because the last thing somebody wants when they work out is to feel threatened by other gym goers.
Running a profitable gym business is a delicate art. Your offering needs to match your audience’s expectations, both in terms of equipment, services, but also emotional value. A welcoming and respectful gym is a strong pillar of a united community