How Sensory Marketing Can Help Boost Your Brand’s Appeal

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the most important aspects of your business is its branding. Like all things there is a science behind it. The following contributed post is entitled, How Sensory Marketing Can Help Boost Your Brand’s Appeal.

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If you want to increase your brand’s appeal, then sensory marketing may be the answer. Sensory marketing is an innovative approach that uses sensory stimuli to influence a customer’s perception and response to a product or service. It is a powerful tool that can help you create an emotional connection with potential customers and provide them with a unique and memorable experience. So let’s look at how sensory marketing can help boost your brand’s appeal.

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What Is Sensory Marketing

Sensory marketing is experiential marketing that uses sensory stimuli to create a positive connection between customers and a product or service. This can include visuals, sounds, smells, textures, and tastes. Sensory marketing helps to evoke an emotional response from customers that encourages them to think positively about the brand. It also helps create a memorable and unique experience that customers will associate with the brand.

How Does Sensory Marketing Work?

Sensory marketing creates an emotional connection between the customer and the product or service. It uses one or more of the five senses – sight, sound, smell, taste, and touch. Each sense can evoke a different emotional response, such as happiness, nostalgia, or curiosity. By combining the senses, brands can create an immersive experience that leaves a lasting impression on customers.

The Benefits of Sensory Marketing

Sensory marketing benefits businesses, including increased brand recognition and loyalty, improved customer engagement, and higher sales conversion rates. Leveraging sight, sound, smell, taste, and touch in a way that resonates with customers creates an emotional connection between customers and your brand. This can result in more loyal customers willing to pay more for what they perceive to be superior products or services. Additionally, by providing an enjoyable experience through sensory marketing tactics such as music or scents in retail environments, businesses can encourage customers to spend longer in stores or on their website—ultimately leading to increased sales.

How To Use Sensory Marketing Strategies for Your Business

Given its potential for boosting brand appeal and increasing sales, you might be wondering how best to use sensory marketing strategies for your business. Here are some ideas:

  • Utilize scent – Scent has been proven to affect emotions and behavior in customers, so it makes sense to use scents strategically when trying to influence customer decisions or behavior. Many retailers have had great success using scents in their stores; there are even companies devoted exclusively to creating custom scent solutions for businesses!
  • Play music – Music has been shown to evoke strong emotions, so it can be used effectively to create an atmosphere of relaxation or excitement in store settings. You can also use different types of music throughout the day (e.g., quieter tunes during the morning hours), which can help influence customer behavior over time.
  • Incorporate visuals – Visuals such as videos or photographs have powerful effects on people’s emotions, so using them strategically is important when trying to engage your target audience. For example, if you own a restaurant, you could display images of delicious dishes on your walls or incorporate video footage of happy patrons enjoying themselves into your website content. Branded videos can also be effective in increasing brand recognition and loyalty. Contact Dan Rascal for a high-production value video for your brand.
  • Offer samples – Offering customers the opportunity to try a product before buying it can significantly increase engagement and sales. This could include things like taste tests or free samples in-store.
  • Create tactile experiences – Providing customers with the opportunity to interact with products through touch can also increase customer engagement. This could include providing physical samples or inviting customers to try products in-store.
  • Utilize digital technology – By leveraging digital technologies such as augmented reality, businesses can create unique, immersive experiences that customers will remember. This could include things like virtual tours of a store or product demonstrations through a mobile app.
  • Employ creative packaging – Packaging design can evoke specific emotions in customers and is an excellent way of increasing brand engagement. To create memorable packaging designs, you could use colors, textures, or even shapes representing your brand identity.

Sensory marketing effectively boosts brand appeal by creating an emotional connection between potential customers and your business offerings. By strategically utilizing sight, sound, smell, taste, and touch, you can provide potential customers with a unique experience that will leave them wanting more from your business! With this knowledge, you should now be able to start crafting creative strategies around sensory marketing that will give your business the edge it needs!

Making Your Brand Memorable: 12 Strategies For Building Brand Awareness

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When you’re running a business, one of the things you want to be most aware of is your brand. The following contributed post is entitled, Making Your Brand Memorable: 12 Strategies For Building Brand Awareness.

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Creating a brand that is interesting, fun, and well-known is essential for any business looking to stand out in a crowded market. Unleash the power of your brand with these proven strategies for building brand awareness and loyalty. Here are a few ways to make your brand shine.

Image by Jonathan Borba on Pexels

1. Tell a Story

People are naturally drawn to stories, and incorporating a narrative into your branding can help make your business more relatable and memorable. Consider the history of your company, the inspiration behind your products, or the values that drive your business.

2. Be authentic

Authenticity is key when it comes to building trust and loyalty with your customers. Be true to your brand’s mission and values and don’t be afraid to show your personality.

3. Use humor

Humor is a great way to connect with your audience and make your brand more approachable. Consider adding a touch of humor to your advertising, social media posts, and other marketing materials.

4. Personalized merchandise

Personalized merchandise is a powerful tool for building brand awareness and loyalty. Offer unique, limited-edition items that align with your brand’s image and values, and that will appeal to your target audience with brands like Cap America. Personalized merchandise can include items such as t-shirts, hats, mugs, and keychains, all of which can be customized with your brand’s logo or message.

5. Use Influencers

Influencer marketing is a great way to increase brand awareness and reach new audiences. Partner with influencers in your industry to create authentic content that showcases your brand.

6. Create a memorable logo and branding

A memorable logo and branding can help people easily identify your brand and create a lasting impression. Make sure your logo is simple, unique and easily recognizable.

7. Host events

Hosting events is a great way to connect with your target audience and build a community around your brand. Consider hosting a launch party for a new product, a networking event for industry professionals, or a charity event to give back to the community.

8. Use social media

Social media is a powerful tool for building brand awareness and engaging with your target audience. Use platforms like Instagram, Facebook, and Twitter to share updates, promotions, and behind-the-scenes content.

9. Leverage user-generated content

Encourage your customers to share their experiences with your brand on social media. User-generated content can be a powerful way to build trust and credibility with potential customers.

10. Offer exceptional customer service

Providing excellent customer service can help build brand loyalty and positive word-of-mouth. Make sure your customers feel valued and heard, and go above and beyond to solve their problems.

11. Continuously innovate

Continuously innovating and improving your products and services can help keep your brand fresh and relevant. Stay up to date with industry trends and listen to customer feedback to stay ahead of the competition.

12. Collaborate with other brands

Collaborating with other brands can be a great way to expand your reach and tap into new audiences. Consider partnering with complementary businesses to co-brand products, co-host events, or collaborate on content. Not only it can bring new customers but also it can help to create a sense of credibility and trust in your brand.

By incorporating these strategies, you can make your brand more interesting, fun, and well-known. Create a deeper connection with customers, build brand awareness and loyalty and give customers a piece of the experience to make your brand shine.

How Your Brand Can Influence Customer Purchase Decisions

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Of all the elements of your business, you brand may be the most important of all. It can be a great ambassador for you, but it can also be a great liability to you. The following contributed post is entitled, How Your Brand Can Influence Customer Purchase Decisions.

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As an entrepreneur, the pressure to influence customers’ purchase decisions is inevitable. And according to reports, 71% of people are more likely to buy a product based on social media referrals. It requires taking proactive steps to strategically position your brand to ensure profitability. The first step in that direction would be to assess your brand’s health. After that, you can use the suggestions below to influence your customers’ purchase decisions.

1. Create a personalized product to satisfy groups of people

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In marketing, sales and customer initiatives, there is a lot of focus on the individual or consumer of the product. While this is not bad, experts say it would be more useful to extend it to groups. In other words, think about your target market as categories in the marketplace. For example, plan your marketing activities to target groups of medical professionals, college students, media organizations or artists. By categorizing your consumers, you would be more aware of their needs to develop a product or service to meet them, so feel free to consider this.

In no time, your consumers will start to base their purchase decisions on how your product serves their category of people, so keep this in mind. The Coca-Cola beverage company made a huge global impact using this technique. With a brand built around sharing happiness with friends and family, the company started branding bottles with categorizations in mind. This was the period when their bottles had “Mama,” “Friend,” “BFF,” and other personalizations. After a huge success with it, the company targeted millennials and made a slight move from baby boomers in 2014.

2. Make the product stand out by intensifying tangible benefits

Making your product stand out requires creative thinking and effective marketing. If it is a tangible product, it will take a team of experienced and highly-skilled product designers. On the other hand, if it is an intangible product, you may want to concentrate on tangible benefits that are easily recognizable. For example, a car wash is categorized under intangible products because it offers a service. To get customers readily hooked on your car wash brand and services, you will need to make them see the tangible benefits.

For example, you must use authentic car shampoo that helps customers’ vehicles maintain their original color. And that is a tangible benefit that can be seen. As expected, customers will always consider a brand that offers ready-to-see, lasting benefits of its products or service. When you understand it from this perspective, it is easier to remain on the minds of consumers. This mental availability intensifies your brand’s category entry points – good news for future profits.

3. Be intentional about putting your product out there

It is already established that the consumer market is fiercely competitive. You wouldn’t be wrong to assume it is a dog-eat-dog environment. This is why you stand a chance to be seen by deliberately putting your product out. Your brand can only make waves when you devise strategies to get it to the consumer. Apart from accessing the customer, your brand or product must have enough reason to stay relevant to the target audience. Over the years, many companies have used this strategy and reaped great benefits.

One example is Hutchison, a Hong Kong-based mobile company. When the brand released its flagship mobile product, it had to up its game in the customer access department. The company used an intentional approach to put their product out there. They sent young people to train stations at specific times of the day, with the new mobile product in hand. Within a few weeks, people got attracted to the flashy appearance of Hutchison mobile products. This technique helped boost the company’s initial sales.

4. Make effective use of the urgency approach

The power to influence a customer’s purchasing decision is not handed to entrepreneurs on a silver platter. It would help if you worked very hard and smartly for it. The fact that your marketing activities are all checked doesn’t mean that customers will patronize your product. This is where a gentle push may be required. You can accelerate their decision-making process by using the urgency method. Global companies like Apple have successfully used this approach.

By creating a scarcity of a product, you increase urgency among consumers. Indeed, this has worked for well-established global brands like Apple, so how can it work for a yet-to-known name like yours? The trick is to release your products and let them flood a section of the target market only for a short period. When initial sales exceed expectations, you will be right to maintain this move. Once people hint at your product’s efficacy, they want to own one. In this scenario, you will be controlling their purchase decisions, so keep this in mind.

5. Create a customer loyalty program

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These loyalty programs effectively retain old customers who have stuck to your brand for months, years and even decades. Chances are that you can already control or influence this group’s purchasing decisions. And the repeat business they give your business proves they have your brand in mind. However, it is important not to take their loyalty for granted. A strong competitor can easily sway old or loyal customers when you fail to maintain standards.

This is why you will need a customer loyalty program. By rewarding existing and old customers, you unconsciously encourage them to return for repeat business. Using this strategy keeps your brand on their minds, especially when they must purchase a product you create. Many skincare companies like Nivea, Dove and Clinique have successfully used customer loyalty programs. This technique would be useful for a brand with a huge existing customer base. But it can still work for growing businesses, so feel free to consider this.

It costs five times more to attract a new customer. So, you can safeguard the ones you have until you can fund activities to draw in new ones. For businesses, having control over consumer purchasing decisions is a necessity.

How To Create A Superior Brand Identity

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect to growing and maintaining your business is its branding. What sets your business apart from the others? The following contributed post is entitled, How To Create A Superior Brand Identity.

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When it comes to creating a successful business, having a strong brand identity is essential. This means that your customers know what your company represents and feel an emotional connection to your brand. This blog post will discuss the steps you can take to create a superior brand identity for your company. So if you’re ready to create a memorable brand that stands out from the competition, keep reading!

Photo by Eva Elijas from Pexels

#1 Establish what your brand is all about

The first step in creating a superior brand identity is to establish what your company is all about. This means developing a clear and concise mission statement, as well as defining your brand’s core values. Once you have these in place, make sure that they are reflected throughout all aspects of your business, from your marketing materials to your customer service policies.

In order to create a truly superior brand identity, you’ll need to develop a unique branding strategy. This should be based on who you are as a company, what makes you stand out from the competition, and what appeals to your target audience. It’s important to be creative and take risks with your branding strategy; after all, if everyone were doing the same thing, it wouldn’t be very unique!

Once you have your branding strategy in place, it’s important to make sure that all of your marketing materials are consistent with it. This means using the same fonts, colors, and logo throughout your website, brochures, and other promotional materials. By creating a unified brand identity, you’ll help customers instantly recognize your company and what it represents.

#2 Develop your brand’s look and feel (colors, design, etc.)

The next step in creating a superior brand identity is to develop your brand’s look and feel. This includes the fonts, colors, and designs that you use in your marketing materials. It’s important to choose colors and designs that are unique to your company and that reflects its personality. For example, if you want your brand to be seen as modern and cutting-edge, you might want to use sleek fonts and bright colors in your marketing materials.

Your branding should also be consistent with the overall tone of your business. For example, if you’re a serious company with high-quality products, then you’ll want to convey this through your branding. On the other hand, if you’re a fun and playful company, then you’ll want to use lighthearted fonts and colors in your branding.

When you have sorted all aspects of your brand out and you are happy with the overall look and feel of it then you can go one step further. You can place an order for some branded stationery products to be delivered to our workplace. This gives you a chance to kit out all your employee’s desks with state-of-the-art custom printed notebooks. Having stationery and notepads to hand on desks is a great way to ensure productivity and meeting targets as your employees won’t be scurrying around looking for them when they need them.

#3 Create a slogan that encapsulates your brand identity

A strong slogan is an essential part of any brand identity. It should be short, catchy, and memorable, and it should accurately reflect the essence of your company. When creating a slogan, make sure to keep in mind who your target audience is and what you want them to think about your company. For example, if you’re a law firm, you might want to use a slogan like “For legal solutions that work.” Once you have a good slogan, make sure to use it everywhere! Put it on your website, create marketing materials around it like using laser cutting services to go the extra mile, and say it out loud every chance you get.

In conclusion, if you want to create a superior brand identity for your company, follow these simple steps: Establish what your brand is all about, develop your branding strategy, create a look and feel that reflects your brand, and create a slogan that encapsulates its essence. By following these tips, you’ll be on your way to creating a unique brand that stands out from the competition!

How To Innovate Brand Engagement

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. I key component of your business is your brand. There is also engagement with your brand. The following contributed post is entitled, How To Innovate Brand Engagement.

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It’s all about branding. The jury has been out on this topic for quite some time. If you’re not actively creating opportunities for your consumers to engage with your brand in active and meaningful ways, you will likely find yourself courting irrelevance very quickly. It can sound particularly nerve-wracking, especially for smaller businesses that may not have the big budget spend of their conglomerate and corporate cousins.

But the truth is far more settling than you’d think because creating innovative, fresh, and engaging brand interactions is a lot easier than you might think – and it doesn’t have to ruin your bottom line either.

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There’s an adage from street-hardened salespeople: those who ask the questions control the conversation.

We believe this to be true to the extent that if you’re not initiating conversations about your brand, whether through commercials or social media campaigns – someone else will likely and make no mistake, we live in a highly competitive age where not all the players in the game mean to do so with integrity.

So take the lead and develop meaningful conversations around your products or services within the marketplaces you’re serving.

“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” — John Russell, President of Harley Davidson.


The content that you post online and across your various social media platforms should never be posted for the sake of having something “up there.” You want to ensure that content is dynamic, stimulating, relevant, and has a specific call to action hardwired in the message.

In other words, you want your content to inspire action, a movement that will give you access to the people interacting with your posts and content, access that can lead to a conversation, that can lead to a sale.

Many sportswear companies have been particularly successful at doing this by inviting consumers to post workout tips, diet advice and share conversations across platforms that guide newbies and experts alike.

Agencies like Traffik can offer highly specialized solutions that can elevate your brand engagement credentials exponentially.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou.


Take a look at this Volkswagen commercial from South Africa. From an age long before social media, when the web itself was in its infancy. It is an excellent example of the kind of emotional connections you want to create for your brand. To establish a legacy, a follow-through from generation to generation, and to appeal to the sentiment of your consumer and customer.


This should almost go without saying, but many companies and businesses still don’t understand just how valuable a resource social medial can be. Of course, it needs to be done right. You have to learn how to actively grow your base on Twitter, Facebook, YouTube, and more.

When you can get to the point where your customers are taking selfies and then posting images and video footage of themselves using or enjoying your product or service, that image will likely be reshared and shared again. Gold, absolute gold.

Creating A Strong Identity For Your New Business: Essential Branding Tips

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the key aspects of your business is your branding. Your branding will help shape your reputation and will define your operations. The following contributed post is entitled, Creating A Strong Identity For Your New Business: Essential Branding Tips.

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One of the most important steps to take when launching any new business is to create a strong identity for your brand. Every business faces competition, and it’s critical to ensure that your company stands out. If you’re preparing to set up a new venture, here are some essential branding tips to take on board.


Relevancy is one of the most crucial boxes to cross when building an identity and working on names, packaging designs, logos, straplines, web design and social media content. Your brand name and everything that is linked to it should be relevant to the type of business and your target customer. Clients and shoppers should be able to form an association between the logo or business name and the products and services on offer. Once you have defined your ideal customer, make sure your branding will resonate with the client and create a positive first impression.

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Research is vital when working on a branding strategy for a start-up. Use market research to identify and analyze competitors, get to know your ideal customer and gather suggestions and ideas. You can use surveys, focus groups and online polls to gauge reactions to everything from logo designs to business or product names. Focus on your target audience, collect and evaluate data and use the feedback you receive.

Help and advice

Being an entrepreneur involves spinning multiple plates. It’s unusual for business owners to have expertise in every area required to set up and run a successful business. If you don’t have experience in branding or building a company, it’s beneficial to consider seeking advice and getting help. You can outsource, work with freelancers or use resources available online. If you have questions, such as ‘what is a branding kit?’ or ‘how do I design a unique logo?’ it’s an excellent idea to reach out and seek advice and take advantage of training, skills workshops, online courses and resources before you sign off on a branding strategy.


Another key consideration for company branding is consistency. Everything that bears your brand name should fit a mold to ensure that you have a unique, distinctive identity that is relevant to the business and will appeal to the target customer. From the tone of voice of the posts you share and the look of your website to staff uniforms and your logo, everything should be consistent. Branding for a law firm or a bank, for example, should look very different from that of a toy company or a clothing brand for teens. A strong identity can help to provide clarity and ensure that customers know what they’re buying and what kind of business they are buying from.

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When you launch a new business, it’s essential to make sure that you have a strong identity. You want your branding strategy to resonate with your ideal customer and set your business apart from competitors. If you are currently working on a business plan for a start-up, make sure your branding is relevant to the business, prioritize consistency, test designs and ideas, carry out research and seek professional advice if you have limited experience.

Proven Ways To Increase Your Brand Visibility In 2021

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re running a business, a component that’s essential to your operations is your brand. In many ways it’s your representative and can work wonders for you. The following contributed post is entitled, Proven Ways To Increase Your Brand Visibility In 2021.

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Statistics show that there are over 31.7 million small businesses in the US. This means a highly competitive business climate, and companies are keen on surviving and growing. This also means that your small business could easily get lost amid other businesses. So, how can you boost your brand’s visibility to help your business grow and succeed? Here are some proven ways to increase your brand visibility today, even with the limited resources.

1. Properly manage your reputation

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Your reputation plays a massive role in whether clients will turn to your business. Your company’s reputation is usually formed by reviews given by existing or past customers. Suppose your business seems to receive numerous reviews of poor service. In that case, new customers would deem your business one with a reputation for poor customer service. To properly manage your reputation, you must manage your feedback.

An effective way of doing so is implementing a review strategy that seeks to take reviews seriously. By all means, emphasize good reviews, acknowledge bad reviews, and fix the various complaints. Doing so would increase your brand visibility as customers are intrigued by businesses that listen. It also boosts your business credibility as it helps your reputation to be a better one.

2. Collaborate with local businesses

You can consider local partnerships to build your brand- especially if your business is local-oriented. You can collaborate with other local companies to co-host festivals and seminars. For example, you can sponsor local sports teams and donate to charity. Your business can significantly benefit from having your brand plastered around festivals and local events. Collaborating with other local companies can do your brand a lot of good.

3. Update your data on business listing sites

Many small businesses underestimate the power of a business listing site. Platforms like Yelp, Facebook, and Google My Business offer an incredible way to reach many customers. Your business’s primary source for market visibility is where its customers are. Previously, companies utilized billboards and newspapers to reach their customers, but now listing sites make it easier for customers to find several businesses that can offer them solutions to their problems. You might want to consider updating your data by adding brand info, products, and photos and also respond to client reviews.

4. Get social

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The number of social media users is increasing, and this is beneficial to your small business. Various social media platforms such as Instagram, LinkedIn, Twitter, and Facebook have made it possible for companies to increase their visibility through effective and reliable interactions with their target audience. You can get the most out of being on social media but producing quality content such as top-quality videos and photos. You can also create high-authority, relevant, and reliable articles.

In today’s competitive climate, awareness is vital for determining if customers will pay attention to your business and its products and service offerings. Fortunately, the tips discussed in this article offers proven for tapping into the value of your brand awareness.

How to Improve Your Company’s Brand Consistency

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what your business is, one of it’s most critical elements is its branding and image. How do people identify with it? What makes your brand unique? What will allow your business to stand the test of time? The following contributed post is entitled, How to Improve Your Company’s Brand Consistency.

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If your brand isn’t communicating and performing in a way that offers consistency, you’ll struggle to make a breakthrough with your target audience and that’s obviously not what you want. Consistency really is key and if you’re not getting it right, now is the time to change that. We’re going to talk today about the many ways in which you can make your brand more consistent, so read on now to learn more.

Strive for Authenticity

The first thing your business should start working towards is greater authenticity. Your brand needs to stand for something real and honest if you really want people to connect with it in a meaningful way. Failure to do that will result in your business coming across as disingenuous and dishonest marketing is often very easy to spot. It’ll also make it a lot harder to achieve consistency.

Focus on Online Channels That Align with Your Brand

It’s not just the way in which you communicate or present your brand on online channels that matters and that says something about what your brand is; it’s also about which online channels you choose to focus on. Different social media channels offer different benefits and have different demographics making up the user base. Be sure to choose the ones that align with your brand best.

Speak with a Consistent Tone When Communicating Online

When you’re communicating online, the voice with which your brand speaks is one that needs to be kept consistent. There are few things worse than a brand’s channel that seems to change its tone of voice from day to day depending on who’s working on social media that day. Keep it consistent and create a brand voice that goes beyond the person writing the tweets.

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Create a Dress Code or Uniform for Employees

If you want to show the world that your brand is smart, reliable and trustworthy, you might want to create a dress code or uniform for your employees. This is something that’s obviously most important when you’re operating in a customer-facing field. Places like can offer wholesale products if you need to buy clothing for a large workforce.

Work on Your Corporate Culture

The internal culture and meaning of your brand will have an impact on the way in which that brand identity is projected to the rest of the world and that’s something that you can’t afford to overlook if you’re going to have any chance of being successful here. Work on your corporate culture and make sure that it aligns nicely with the brand identity that you want the outside world to see. It really will make a big difference.

Now that you know more about the steps that’ll help your company achieve a greater sense of brand consistency, all that’s left for you to do is start putting some of these ideas into action. When you do so, you’ll give more clarity to your target customers and improve your approach to communication.

What’s Your Flavor: 5 Reasons To Set Up A New Beverage Brand

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A potentially lucrative industry to do business in is the beverage industry. It’s an industry that’s all about creating a unique beverage product with a unique flavor. Once you create a created brand. The following contributed post is entitled, What’s Your Flavor: 5 Reasons To Set Up A New Beverage Brand.

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Some people might tell you that the beverage industry is teeming with all kinds of weird and wonderful drinks. But, there’s always room for improvement. And for unique fusions of flavors that many consumers are bound to love!

Have you created a drink that tastes divine and is unlike any other flavor you, your relatives, or your friends have ever tried before? If so, and the general consensus is that all those people would willingly buy it, you’re likely wanting to bring your beverage to market.

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The thing is, how on earth do you start a business and set up a new beverage brand? After all, isn’t that what only the big well-known brands can do? It might surprise you to learn that many individuals – not large corporations – set up beverage brands each year.

You’re doubtless reading this article because you want to learn more about how to turn your idea into a successful business. You want to share the delights of your flavors with other people, and show the world what they’ve been missing!

Of course, you might be thinking that doing something so ambitious is risky and even scary for one person. The good news is the pros outweigh the cons on this occasion. Here are five reasons why you need to set up a new beverage brand today!

1. You’ll never know if you don’t try

Fear of the unknown shouldn’t be the reason that stops you from pursuing your dreams and goals. You already know there’s a market for your drink, so you shouldn’t be worried that people aren’t likely to buy your beverages. That’s why you should just go for it!

2. You get to enjoy the fruits of your labor

Crafting your unique beverage doubtless took you a lot of time, money, and experimentation. It would be a shame if all that didn’t count for anything when deciding whether to set up a new beverage brand or not. That’s why it makes sense to share your drink with the world.

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3. You can quit your day job

Are you doing something that isn’t particularly rewarding but pays the bills? If the answer’s yes, and you know your drink will be a success, now’s the time to quit your day job and follow your dreams. It’s a leap of faith, but one that will take you to a more rewarding career.

4. You’ll be selling something unique

You’ve done your homework and checked the latest beverage industry statistics. You know that there isn’t a drink on the market even vaguely similar to yours. Use those facts to your advantage and you can introduce a product that people will keep wanting to buy!

5. You’ll unleash your hidden entrepreneurial talents

Last but not least, setting up a new beverage brand will also showcase to the world your hidden entrepreneurial spirit. You may not realize it, but much of the country’s economy is built on the products and services of entrepreneurs like yourself.

Changing Brand Perception With The Right Story

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A critical piece of any business is its branding. Interestingly branding isn’t something that’s entirely static. There are some elements of branding that are fluid which must evolve over time. The following contributed post is entitled, Changing Brand Perception With The Right Story.

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Brand perception goes a long way in business. If people have a general mistrust or misliking of a company, their reputation can start to permeate all of their dealings, making it harder to keep customers loyal and to make the right first impressions. However, stories can change over time, and there are ways that your business can help them change sooner.

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Respond to the perception
If there has been a negative reaction to some part of the business, whether it’s how it handled some marketing or support issue, or a misconception around an aspect of the product or service you provide, ignoring it only works sometimes. If that perception is too widespread, it’s best to know how to get ahead of it and to respond appropriately to criticism. The best way in the majority of cases is to welcome it and accept it with humility. If you can end up entirely solving a customer concern and publish the results of how you did that, it can win your business a much better reputation.

Do some good
There are some elements of your business you can’t change. For instance, some industries and products have a reputational bias they have to fight, often due to people simply misunderstanding how they work. For an example of how to handle that, look at how charitable CBD companies use cause marketing to not only do good and live up to their brand values but to shine a spotlight on aspects of their industry that customers might understand. Don’t try to use social corporate responsibility to distract from criticism, but rather to keep a platform that allows you to better inform and assuage customer concerns.

Make sure your selling point gets through
Sometimes, the “bad” parts of your company’s reputation and the audience’s perception of the brand isn’t all that damaging, but you simply haven’t provided enough of the good to balance it out. Make sure that you’re using brand messaging to your advantage by investing more in your online marketing campaigns. By making sure that customers are hearing the right message about your business, not only the wrong message, you can slowly shift perceptions in your favor.

Be authentic and consistent
If you want to boost another message about your business, whether it’s the good your products and services do, the way you handle negative criticism, or the good that your company does, you have to make sure it stands up to scrutiny. Do what you can to keep your branding consistent by, for instance, publishing the story you want to tell as part of the company’s core values. This is more than public signaling, this also helps the team ingest and integrate those values by acting as a constant reminder of the ideal they’re supposed to aim for.

If you’re finding that the perception and reputation of your brand have been taking a hit as of late, then consider ways that you change the story that’s told about it. Consider the tips above and put a genuine effort into showing the good side of your business.