How To Create A Superior Brand Identity

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect to growing and maintaining your business is its branding. What sets your business apart from the others? The following contributed post is entitled, How To Create A Superior Brand Identity.

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When it comes to creating a successful business, having a strong brand identity is essential. This means that your customers know what your company represents and feel an emotional connection to your brand. This blog post will discuss the steps you can take to create a superior brand identity for your company. So if you’re ready to create a memorable brand that stands out from the competition, keep reading!

Photo by Eva Elijas from Pexels

#1 Establish what your brand is all about

The first step in creating a superior brand identity is to establish what your company is all about. This means developing a clear and concise mission statement, as well as defining your brand’s core values. Once you have these in place, make sure that they are reflected throughout all aspects of your business, from your marketing materials to your customer service policies.

In order to create a truly superior brand identity, you’ll need to develop a unique branding strategy. This should be based on who you are as a company, what makes you stand out from the competition, and what appeals to your target audience. It’s important to be creative and take risks with your branding strategy; after all, if everyone were doing the same thing, it wouldn’t be very unique!

Once you have your branding strategy in place, it’s important to make sure that all of your marketing materials are consistent with it. This means using the same fonts, colors, and logo throughout your website, brochures, and other promotional materials. By creating a unified brand identity, you’ll help customers instantly recognize your company and what it represents.

#2 Develop your brand’s look and feel (colors, design, etc.)

The next step in creating a superior brand identity is to develop your brand’s look and feel. This includes the fonts, colors, and designs that you use in your marketing materials. It’s important to choose colors and designs that are unique to your company and that reflects its personality. For example, if you want your brand to be seen as modern and cutting-edge, you might want to use sleek fonts and bright colors in your marketing materials.

Your branding should also be consistent with the overall tone of your business. For example, if you’re a serious company with high-quality products, then you’ll want to convey this through your branding. On the other hand, if you’re a fun and playful company, then you’ll want to use lighthearted fonts and colors in your branding.

When you have sorted all aspects of your brand out and you are happy with the overall look and feel of it then you can go one step further. You can place an order for some branded stationery products to be delivered to our workplace. This gives you a chance to kit out all your employee’s desks with state-of-the-art custom printed notebooks. Having stationery and notepads to hand on desks is a great way to ensure productivity and meeting targets as your employees won’t be scurrying around looking for them when they need them.

#3 Create a slogan that encapsulates your brand identity

A strong slogan is an essential part of any brand identity. It should be short, catchy, and memorable, and it should accurately reflect the essence of your company. When creating a slogan, make sure to keep in mind who your target audience is and what you want them to think about your company. For example, if you’re a law firm, you might want to use a slogan like “For legal solutions that work.” Once you have a good slogan, make sure to use it everywhere! Put it on your website, create marketing materials around it like using laser cutting services to go the extra mile, and say it out loud every chance you get.

In conclusion, if you want to create a superior brand identity for your company, follow these simple steps: Establish what your brand is all about, develop your branding strategy, create a look and feel that reflects your brand, and create a slogan that encapsulates its essence. By following these tips, you’ll be on your way to creating a unique brand that stands out from the competition!

How To Innovate Brand Engagement

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. I key component of your business is your brand. There is also engagement with your brand. The following contributed post is entitled, How To Innovate Brand Engagement.

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It’s all about branding. The jury has been out on this topic for quite some time. If you’re not actively creating opportunities for your consumers to engage with your brand in active and meaningful ways, you will likely find yourself courting irrelevance very quickly. It can sound particularly nerve-wracking, especially for smaller businesses that may not have the big budget spend of their conglomerate and corporate cousins.

But the truth is far more settling than you’d think because creating innovative, fresh, and engaging brand interactions is a lot easier than you might think – and it doesn’t have to ruin your bottom line either.

Image By Geralt


There’s an adage from street-hardened salespeople: those who ask the questions control the conversation.

We believe this to be true to the extent that if you’re not initiating conversations about your brand, whether through commercials or social media campaigns – someone else will likely and make no mistake, we live in a highly competitive age where not all the players in the game mean to do so with integrity.

So take the lead and develop meaningful conversations around your products or services within the marketplaces you’re serving.

“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” — John Russell, President of Harley Davidson.


The content that you post online and across your various social media platforms should never be posted for the sake of having something “up there.” You want to ensure that content is dynamic, stimulating, relevant, and has a specific call to action hardwired in the message.

In other words, you want your content to inspire action, a movement that will give you access to the people interacting with your posts and content, access that can lead to a conversation, that can lead to a sale.

Many sportswear companies have been particularly successful at doing this by inviting consumers to post workout tips, diet advice and share conversations across platforms that guide newbies and experts alike.

Agencies like Traffik can offer highly specialized solutions that can elevate your brand engagement credentials exponentially.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou.


Take a look at this Volkswagen commercial from South Africa. From an age long before social media, when the web itself was in its infancy. It is an excellent example of the kind of emotional connections you want to create for your brand. To establish a legacy, a follow-through from generation to generation, and to appeal to the sentiment of your consumer and customer.


This should almost go without saying, but many companies and businesses still don’t understand just how valuable a resource social medial can be. Of course, it needs to be done right. You have to learn how to actively grow your base on Twitter, Facebook, YouTube, and more.

When you can get to the point where your customers are taking selfies and then posting images and video footage of themselves using or enjoying your product or service, that image will likely be reshared and shared again. Gold, absolute gold.

Creating A Strong Identity For Your New Business: Essential Branding Tips

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the key aspects of your business is your branding. Your branding will help shape your reputation and will define your operations. The following contributed post is entitled, Creating A Strong Identity For Your New Business: Essential Branding Tips.

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One of the most important steps to take when launching any new business is to create a strong identity for your brand. Every business faces competition, and it’s critical to ensure that your company stands out. If you’re preparing to set up a new venture, here are some essential branding tips to take on board.


Relevancy is one of the most crucial boxes to cross when building an identity and working on names, packaging designs, logos, straplines, web design and social media content. Your brand name and everything that is linked to it should be relevant to the type of business and your target customer. Clients and shoppers should be able to form an association between the logo or business name and the products and services on offer. Once you have defined your ideal customer, make sure your branding will resonate with the client and create a positive first impression.

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Research is vital when working on a branding strategy for a start-up. Use market research to identify and analyze competitors, get to know your ideal customer and gather suggestions and ideas. You can use surveys, focus groups and online polls to gauge reactions to everything from logo designs to business or product names. Focus on your target audience, collect and evaluate data and use the feedback you receive.

Help and advice

Being an entrepreneur involves spinning multiple plates. It’s unusual for business owners to have expertise in every area required to set up and run a successful business. If you don’t have experience in branding or building a company, it’s beneficial to consider seeking advice and getting help. You can outsource, work with freelancers or use resources available online. If you have questions, such as ‘what is a branding kit?’ or ‘how do I design a unique logo?’ it’s an excellent idea to reach out and seek advice and take advantage of training, skills workshops, online courses and resources before you sign off on a branding strategy.


Another key consideration for company branding is consistency. Everything that bears your brand name should fit a mold to ensure that you have a unique, distinctive identity that is relevant to the business and will appeal to the target customer. From the tone of voice of the posts you share and the look of your website to staff uniforms and your logo, everything should be consistent. Branding for a law firm or a bank, for example, should look very different from that of a toy company or a clothing brand for teens. A strong identity can help to provide clarity and ensure that customers know what they’re buying and what kind of business they are buying from.

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When you launch a new business, it’s essential to make sure that you have a strong identity. You want your branding strategy to resonate with your ideal customer and set your business apart from competitors. If you are currently working on a business plan for a start-up, make sure your branding is relevant to the business, prioritize consistency, test designs and ideas, carry out research and seek professional advice if you have limited experience.

Proven Ways To Increase Your Brand Visibility In 2021

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re running a business, a component that’s essential to your operations is your brand. In many ways it’s your representative and can work wonders for you. The following contributed post is entitled, Proven Ways To Increase Your Brand Visibility In 2021.

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Statistics show that there are over 31.7 million small businesses in the US. This means a highly competitive business climate, and companies are keen on surviving and growing. This also means that your small business could easily get lost amid other businesses. So, how can you boost your brand’s visibility to help your business grow and succeed? Here are some proven ways to increase your brand visibility today, even with the limited resources.

1. Properly manage your reputation

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Your reputation plays a massive role in whether clients will turn to your business. Your company’s reputation is usually formed by reviews given by existing or past customers. Suppose your business seems to receive numerous reviews of poor service. In that case, new customers would deem your business one with a reputation for poor customer service. To properly manage your reputation, you must manage your feedback.

An effective way of doing so is implementing a review strategy that seeks to take reviews seriously. By all means, emphasize good reviews, acknowledge bad reviews, and fix the various complaints. Doing so would increase your brand visibility as customers are intrigued by businesses that listen. It also boosts your business credibility as it helps your reputation to be a better one.

2. Collaborate with local businesses

You can consider local partnerships to build your brand- especially if your business is local-oriented. You can collaborate with other local companies to co-host festivals and seminars. For example, you can sponsor local sports teams and donate to charity. Your business can significantly benefit from having your brand plastered around festivals and local events. Collaborating with other local companies can do your brand a lot of good.

3. Update your data on business listing sites

Many small businesses underestimate the power of a business listing site. Platforms like Yelp, Facebook, and Google My Business offer an incredible way to reach many customers. Your business’s primary source for market visibility is where its customers are. Previously, companies utilized billboards and newspapers to reach their customers, but now listing sites make it easier for customers to find several businesses that can offer them solutions to their problems. You might want to consider updating your data by adding brand info, products, and photos and also respond to client reviews.

4. Get social

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The number of social media users is increasing, and this is beneficial to your small business. Various social media platforms such as Instagram, LinkedIn, Twitter, and Facebook have made it possible for companies to increase their visibility through effective and reliable interactions with their target audience. You can get the most out of being on social media but producing quality content such as top-quality videos and photos. You can also create high-authority, relevant, and reliable articles.

In today’s competitive climate, awareness is vital for determining if customers will pay attention to your business and its products and service offerings. Fortunately, the tips discussed in this article offers proven for tapping into the value of your brand awareness.

How to Improve Your Company’s Brand Consistency

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what your business is, one of it’s most critical elements is its branding and image. How do people identify with it? What makes your brand unique? What will allow your business to stand the test of time? The following contributed post is entitled, How to Improve Your Company’s Brand Consistency.

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If your brand isn’t communicating and performing in a way that offers consistency, you’ll struggle to make a breakthrough with your target audience and that’s obviously not what you want. Consistency really is key and if you’re not getting it right, now is the time to change that. We’re going to talk today about the many ways in which you can make your brand more consistent, so read on now to learn more.

Strive for Authenticity

The first thing your business should start working towards is greater authenticity. Your brand needs to stand for something real and honest if you really want people to connect with it in a meaningful way. Failure to do that will result in your business coming across as disingenuous and dishonest marketing is often very easy to spot. It’ll also make it a lot harder to achieve consistency.

Focus on Online Channels That Align with Your Brand

It’s not just the way in which you communicate or present your brand on online channels that matters and that says something about what your brand is; it’s also about which online channels you choose to focus on. Different social media channels offer different benefits and have different demographics making up the user base. Be sure to choose the ones that align with your brand best.

Speak with a Consistent Tone When Communicating Online

When you’re communicating online, the voice with which your brand speaks is one that needs to be kept consistent. There are few things worse than a brand’s channel that seems to change its tone of voice from day to day depending on who’s working on social media that day. Keep it consistent and create a brand voice that goes beyond the person writing the tweets.

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Create a Dress Code or Uniform for Employees

If you want to show the world that your brand is smart, reliable and trustworthy, you might want to create a dress code or uniform for your employees. This is something that’s obviously most important when you’re operating in a customer-facing field. Places like can offer wholesale products if you need to buy clothing for a large workforce.

Work on Your Corporate Culture

The internal culture and meaning of your brand will have an impact on the way in which that brand identity is projected to the rest of the world and that’s something that you can’t afford to overlook if you’re going to have any chance of being successful here. Work on your corporate culture and make sure that it aligns nicely with the brand identity that you want the outside world to see. It really will make a big difference.

Now that you know more about the steps that’ll help your company achieve a greater sense of brand consistency, all that’s left for you to do is start putting some of these ideas into action. When you do so, you’ll give more clarity to your target customers and improve your approach to communication.

What’s Your Flavor: 5 Reasons To Set Up A New Beverage Brand

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A potentially lucrative industry to do business in is the beverage industry. It’s an industry that’s all about creating a unique beverage product with a unique flavor. Once you create a created brand. The following contributed post is entitled, What’s Your Flavor: 5 Reasons To Set Up A New Beverage Brand.

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Some people might tell you that the beverage industry is teeming with all kinds of weird and wonderful drinks. But, there’s always room for improvement. And for unique fusions of flavors that many consumers are bound to love!

Have you created a drink that tastes divine and is unlike any other flavor you, your relatives, or your friends have ever tried before? If so, and the general consensus is that all those people would willingly buy it, you’re likely wanting to bring your beverage to market.

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The thing is, how on earth do you start a business and set up a new beverage brand? After all, isn’t that what only the big well-known brands can do? It might surprise you to learn that many individuals – not large corporations – set up beverage brands each year.

You’re doubtless reading this article because you want to learn more about how to turn your idea into a successful business. You want to share the delights of your flavors with other people, and show the world what they’ve been missing!

Of course, you might be thinking that doing something so ambitious is risky and even scary for one person. The good news is the pros outweigh the cons on this occasion. Here are five reasons why you need to set up a new beverage brand today!

1. You’ll never know if you don’t try

Fear of the unknown shouldn’t be the reason that stops you from pursuing your dreams and goals. You already know there’s a market for your drink, so you shouldn’t be worried that people aren’t likely to buy your beverages. That’s why you should just go for it!

2. You get to enjoy the fruits of your labor

Crafting your unique beverage doubtless took you a lot of time, money, and experimentation. It would be a shame if all that didn’t count for anything when deciding whether to set up a new beverage brand or not. That’s why it makes sense to share your drink with the world.

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3. You can quit your day job

Are you doing something that isn’t particularly rewarding but pays the bills? If the answer’s yes, and you know your drink will be a success, now’s the time to quit your day job and follow your dreams. It’s a leap of faith, but one that will take you to a more rewarding career.

4. You’ll be selling something unique

You’ve done your homework and checked the latest beverage industry statistics. You know that there isn’t a drink on the market even vaguely similar to yours. Use those facts to your advantage and you can introduce a product that people will keep wanting to buy!

5. You’ll unleash your hidden entrepreneurial talents

Last but not least, setting up a new beverage brand will also showcase to the world your hidden entrepreneurial spirit. You may not realize it, but much of the country’s economy is built on the products and services of entrepreneurs like yourself.

Changing Brand Perception With The Right Story

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A critical piece of any business is its branding. Interestingly branding isn’t something that’s entirely static. There are some elements of branding that are fluid which must evolve over time. The following contributed post is entitled, Changing Brand Perception With The Right Story.

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Brand perception goes a long way in business. If people have a general mistrust or misliking of a company, their reputation can start to permeate all of their dealings, making it harder to keep customers loyal and to make the right first impressions. However, stories can change over time, and there are ways that your business can help them change sooner.

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Respond to the perception
If there has been a negative reaction to some part of the business, whether it’s how it handled some marketing or support issue, or a misconception around an aspect of the product or service you provide, ignoring it only works sometimes. If that perception is too widespread, it’s best to know how to get ahead of it and to respond appropriately to criticism. The best way in the majority of cases is to welcome it and accept it with humility. If you can end up entirely solving a customer concern and publish the results of how you did that, it can win your business a much better reputation.

Do some good
There are some elements of your business you can’t change. For instance, some industries and products have a reputational bias they have to fight, often due to people simply misunderstanding how they work. For an example of how to handle that, look at how charitable CBD companies use cause marketing to not only do good and live up to their brand values but to shine a spotlight on aspects of their industry that customers might understand. Don’t try to use social corporate responsibility to distract from criticism, but rather to keep a platform that allows you to better inform and assuage customer concerns.

Make sure your selling point gets through
Sometimes, the “bad” parts of your company’s reputation and the audience’s perception of the brand isn’t all that damaging, but you simply haven’t provided enough of the good to balance it out. Make sure that you’re using brand messaging to your advantage by investing more in your online marketing campaigns. By making sure that customers are hearing the right message about your business, not only the wrong message, you can slowly shift perceptions in your favor.

Be authentic and consistent
If you want to boost another message about your business, whether it’s the good your products and services do, the way you handle negative criticism, or the good that your company does, you have to make sure it stands up to scrutiny. Do what you can to keep your branding consistent by, for instance, publishing the story you want to tell as part of the company’s core values. This is more than public signaling, this also helps the team ingest and integrate those values by acting as a constant reminder of the ideal they’re supposed to aim for.

If you’re finding that the perception and reputation of your brand have been taking a hit as of late, then consider ways that you change the story that’s told about it. Consider the tips above and put a genuine effort into showing the good side of your business.

How to Use Social Media to Build Your Brand

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most businesses today need a strategy for building their brand via social media. Social media has changed the game in that it has created an abundance of markets separate from traditional media. The following guest post is entitled, How to Use Social Media to Build Your Brand.

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Social media is about sharing thoughts, establishing an online presence, and building a network. Given these factors, marketing professionals realized how they can use it as leverage. In fact, it helped brands build their digital presence in a social space, and the bulk of online purchases were attributed to social influence. Most consumers will agree that user-generated content can influence buyer behavior.

Many companies adopt this strategy since social media is key to a successful brand campaign. In cities such as Brisbane, SEO services and social media marketing doubled in demand. However, the social media climate is harsh, and business owners should be aware of this. Creating engaging online campaigns can be a disaster without proper research and planning. Here are some pointers on how to utilize social media for brand-building:

Be bold with ideas

Burger King launched a unique and controversial online campaign for its customers: delete ten of your friends to receive a free Whopper. To their surprise: 240,000 people were unfriended by people who wanted something free in return. Each customer who took up the challenge received a receipt after participating in Burger King stores. Their unconventional strategy, “Whopper Sacrifice,” was the Grand Winner at the 2009 Clio Awards. When you’re willing to take risks and push the envelope, you’ll reap the rewards. Be bold with your ideas and don’t hesitate to push the envelope; it will pay off.

Use social media interests and hashtags

MTV, the music video pioneer, utilized social media to boost the 2012 Video Music Awards. Six-second videos were aired on different social media platforms to announce the nominees for Best Female Video, Best Male Video, and Video of the Year. Fans were treated to an exclusive glimpse of the Moon Man’s trip from LA to New York by using the #RoadtotheVMAs on Twitter. The Road to the VMAs 2012 became the second most talked about social buzz to date. Using social media interests and hashtags helps get the word across the online space.

Take over a social space to pick people’s interests

Uniqlo, a Japan-based clothing company, created a simultaneous pinning event on Pinterest. As users scrolled across the brand’s page, big blocks of pinned images (shirts, jeans, jackets) formed Uniqlo’s brand mosaic. Their products were animated in real time, which gave people a glimpse of what their brand had to offer. Taking over a social space and allowing people to participate in a synchronized online event helps a company introduce its brand to an untapped market. Brands should work with different social media platforms to engage people and wake them up from their digital slumber.

In the end, these are just some examples of how social media can help your brand increase its revenue and build its name. Social media is an effective tool in building a brand while increasing its online revenues. Digital platforms are perfect marketing mediums: no restrictions and barriers. Armed with good strategies and creativity, social media is an effective tool to build your brand’s name online.

How to Boost Your Brand for Business Success

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the most critical aspects of one’s business is it’s brand. Customers need to connect with your brand visually in addition to the products and or services you provide. The following contributed post is entitled, How to Boost Your Brand for Business Success.

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Branding is an often overlooked area among business owners, as its value is underestimated by many companies. Smaller businesses may argue that they aren’t big enough to create a brand of any importance. However, when branding is done correctly, it can offer significant benefits to companies of all sizes.

Why Branding Matters

Every business wants to be noticed, to stand out from its competitors, and attract the most customers. Branding offers a solution that enables companies to achieve this. Businesses that operate in a highly competitive marketplace, offering similar products to their competitors, need something extra to help them stand out. Branding is a tool that can be used by companies to differentiate their offering and add additional value to their products and services.

Branding is about so much more than having an attractive logo; branding is about communicating with your target market and making them want to be associated with your brand. The power of branding is the reason that some people will only be seen in certain makes of sneakers, or will only buy a car from a particular manufacturer. Branding extends beyond the product itself. The decision to buy a brand is influenced by the customer’s perception of the brand. This emotional connection toward certain brands is the reason that consumers will happily pay more for branded items, as they are buying more than the product itself, they are also purchasing a connection to the brand and the values that it represents.

Building a Brand

As mentioned above, creating a successful brand is more than just logo design. Branding encompasses both aesthetics and values. To be successful, brands need a personality. Personality is created through both its look and the values that it represents. Here are some of the main elements to consider when building your brand:

What do You Want Your Brand to Say About Your Business?

Before you get started on implementing a branding strategy, you will need to consider what you want from your brand. What would you like the brand to say about your business? Do you want the brand to communicate that you are an ethical business stocking natural products? Maybe you want to focus on breaking into the luxury goods market. Whatever you are aiming for, you need to ensure that your branding embodies it. Knowing what you want from your brand will inform the way that the brand looks and what it represents.

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The visual element of your brand is one of its main features. The design that you select for your brand will be used on everything, including your signage, your packaging, and your promotional material, so getting it right is essential. Creating the visual elements of your brand yourself can be risky if you are not a trained designer. A professional standard of graphic design is needed to make your branding successful, so calling in some help from the professional is a good idea. A graphic design company will be skilled in knowing what works and what doesn’t and will be able to come up with fresh ideas you may not have considered before. The Timmermann Group offer a specialist graphic design service, check them out to see how they can help with your branding.

When considering the design of your branded materials, it is essential to select your corporate color scheme carefully. Thinking about the connotations of the colors that you use is vital, as your color choice can help to reinforce your brand. For example, eco-friendly businesses typically choose green within their color scheme as it strengthens their eco-credentials.

Brand Values

For a brand to be successful and to engage customers enough to make them want to buy its products over and over again, it needs to convey more than the benefits of the product itself. A successful brand has personality and engages customers on an emotional level. The desire to be associated with a brand and what it stands for motivates consumers to buy it.

Customer service and the quality of the product are, of course, vital components for the success of a brand. A product that does not perform well will not be able to retain customers. However, when all things are equal in a competitive market place, brand values become particularly important to gain a competitive edge.

A company should live and breathe its values; they should be at the core of every decision that a business makes. This kind of authenticity is something that consumers crave in a world packed with mass-produced goods. A brand that aligns with its core values can grow a strong base of like-minded consumers, eager to be seen with its products and the kudos that they bring.

Brand Recognition

Transforming a brand into a household name is something that most company’s dream about. When your brand name becomes synonymous with the products that you produce, you know that you are onto a winner. Companies with enviable levels of brand equity can be recognized merely by their typeface or their corporate color scheme without any mention of the brand name at all.

Creating a brand that everyone has heard about doesn’t happen overnight. Building up brand recognition takes time and plenty of focused effort to achieve.

To achieve brand recognition, your branding efforts need to be consistent. A consistent and cohesive brand identity is far more likely to grow into a brand with high levels of brand recognition. This is because keeping all of your branding efforts consistent speeds up the brand recognition process.

To ensure that your branding is consistent in all areas, you may want to draw up brand guidelines to protect the brand. Brand guidelines will breakdown everything from where logos should be positioned on business correspondence through to the tone of voice used in marketing materials, the website, and on the company’s social media pages.

Creating a strong brand and developing brand recognition take time and lots of effort to get right, but the results in the long term are more than worthwhile.

Why Personal Branding Is Essential

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what your business is, a key to is your branding. Your personal branding will set you apart from your competition. The following contributed post is entitled, Why Personal Branding Is Essential.

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This is a competitive world that we live in, and it’s not always (or ever) as easy to get ahead as we would like it to be. There’s always competition for jobs, or for the products and services that we are trying to sell. All we can do is our best, and hope that people take notice. There is, on occasion, ways that we hold ourselves back, however — for example, if you’re not investing in your personal brand, then you’re missing out on an opportunity to show off your credibility and professionalism.

But what’s personal branding all about, anyway? It’s a term that you hear often, but it’s not always so clear as to what it involves. Essentially, it’s all about controlling your own message. It’s about ensuring that people that are searching for you see the values that they want you to see, and not anything that might harm your reputation and cost you business. With the rise of the internet, it is easier to look up people than ever before. This is why personal branding is such a priority for executives and professionals; they know that their business may be harmed if it’s not watertight.

Personal branding can also be used during the job search. All large companies do a background check on their candidates, and it’s usually the ones that have put the time into making their personal brand as watertight as possible that get ahead. To learn more about the importance of personal branding, take a look at the infographic below.

Infographic design by University of Maryland University of Maryland