3 Affordable Marketing Strategies For Startups To Scale Up

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Marketing is a key component for every business. Marketing strategies are particularly critical for startups. The following contributed post is entitled, 3 Affordable Marketing Strategies For Startups To Scale Up.

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Image Credit: Firmbee.com from Unsplash.

Startups often find themselves in a tricky position. They’ll need to bring in customers and develop a market share, all while competing against larger firms with larger budgets. These startups don’t have nearly the same resources, but that doesn’t mean they can’t compete.

Some marketing strategies for startups don’t need many resources, but they can still be quite effective.

By putting some time and effort into them, you shouldn’t have a problem starting to get a market share. You can compete with even your largest competitors through these marketing strategies. It’s worth looking at three of the most notable.

Marketing Strategies For Startups: 3 Affordable Options

1. Social Media Marketing

Social media is one of the more tried-and-tested marketing strategies for startups you can use. It’s an affordable way to increase your brand visibility across your key demographics. It also lets you turn them into repeat customers, giving you more than a few reasons to engage in social media marketing.

Spend time researching which platforms your potential customers are on. Focus on these from the get-go, and you should see a decent return on investment because of it. While it can take time to develop a following with this, it’ll be more than worth it once you do.

2. SEO

Search engine optimization (SEO) is one of the more well-used strategies you should try. It’s cost-effective and is essential to making sure you can gain visibility online. It’s the process of getting your web assets to rank well on search engines. It’s always worth putting some time and effort in after all.

    Look here for more information about how SEO can help your business. Keep in mind this is a long-term approach to marketing your business. You’ll need to be patient when putting together your SEO strategy and seeing results. With time and work, however, this will pay off dividends.

    3. Email Marketing

    Once someone’s bought from you, it’s worth doing whatever you can to turn them into repeat customers. Email marketing is one of the more effective ways you can do this. While you’ll need to persuade customers to sign up for this, it can be one of the more effective marketing strategies for startups you can use.

    The costs of sending out weekly or monthly emails isn’t too high, and you’ll get quite a few sales out of it. The return on investment will be much higher than you’d think. It’s cost-effective, so there’s no reason why you shouldn’t use it.

    Marketing Strategies For Startups: Wrapping Up

      With the right marketing strategies for startups, they shouldn’t have a problem outperforming even their largest competitors. They’ll get seen by their target audience, and they shouldn’t have a problem bringing in customers.

      Even retaining these customers shouldn’t be a problem. By putting some time and effort into them, you shouldn’t have a problem being more competitive, no matter what market you’re in. Any resources you can put toward them will be well-spent, and you’ll see a decent return on investment.

      How Sensory Marketing Can Help Boost Your Brand’s Appeal

      Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the most important aspects of your business is its branding. Like all things there is a science behind it. The following contributed post is entitled, How Sensory Marketing Can Help Boost Your Brand’s Appeal.

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      If you want to increase your brand’s appeal, then sensory marketing may be the answer. Sensory marketing is an innovative approach that uses sensory stimuli to influence a customer’s perception and response to a product or service. It is a powerful tool that can help you create an emotional connection with potential customers and provide them with a unique and memorable experience. So let’s look at how sensory marketing can help boost your brand’s appeal.

      Via Pexels

      What Is Sensory Marketing

      Sensory marketing is experiential marketing that uses sensory stimuli to create a positive connection between customers and a product or service. This can include visuals, sounds, smells, textures, and tastes. Sensory marketing helps to evoke an emotional response from customers that encourages them to think positively about the brand. It also helps create a memorable and unique experience that customers will associate with the brand.

      How Does Sensory Marketing Work?

      Sensory marketing creates an emotional connection between the customer and the product or service. It uses one or more of the five senses – sight, sound, smell, taste, and touch. Each sense can evoke a different emotional response, such as happiness, nostalgia, or curiosity. By combining the senses, brands can create an immersive experience that leaves a lasting impression on customers.

      The Benefits of Sensory Marketing

      Sensory marketing benefits businesses, including increased brand recognition and loyalty, improved customer engagement, and higher sales conversion rates. Leveraging sight, sound, smell, taste, and touch in a way that resonates with customers creates an emotional connection between customers and your brand. This can result in more loyal customers willing to pay more for what they perceive to be superior products or services. Additionally, by providing an enjoyable experience through sensory marketing tactics such as music or scents in retail environments, businesses can encourage customers to spend longer in stores or on their website—ultimately leading to increased sales.

      How To Use Sensory Marketing Strategies for Your Business

      Given its potential for boosting brand appeal and increasing sales, you might be wondering how best to use sensory marketing strategies for your business. Here are some ideas:

      • Utilize scent – Scent has been proven to affect emotions and behavior in customers, so it makes sense to use scents strategically when trying to influence customer decisions or behavior. Many retailers have had great success using scents in their stores; there are even companies devoted exclusively to creating custom scent solutions for businesses!
      • Play music – Music has been shown to evoke strong emotions, so it can be used effectively to create an atmosphere of relaxation or excitement in store settings. You can also use different types of music throughout the day (e.g., quieter tunes during the morning hours), which can help influence customer behavior over time.
      • Incorporate visuals – Visuals such as videos or photographs have powerful effects on people’s emotions, so using them strategically is important when trying to engage your target audience. For example, if you own a restaurant, you could display images of delicious dishes on your walls or incorporate video footage of happy patrons enjoying themselves into your website content. Branded videos can also be effective in increasing brand recognition and loyalty. Contact Dan Rascal for a high-production value video for your brand.
      • Offer samples – Offering customers the opportunity to try a product before buying it can significantly increase engagement and sales. This could include things like taste tests or free samples in-store.
      • Create tactile experiences – Providing customers with the opportunity to interact with products through touch can also increase customer engagement. This could include providing physical samples or inviting customers to try products in-store.
      • Utilize digital technology – By leveraging digital technologies such as augmented reality, businesses can create unique, immersive experiences that customers will remember. This could include things like virtual tours of a store or product demonstrations through a mobile app.
      • Employ creative packaging – Packaging design can evoke specific emotions in customers and is an excellent way of increasing brand engagement. To create memorable packaging designs, you could use colors, textures, or even shapes representing your brand identity.

      Sensory marketing effectively boosts brand appeal by creating an emotional connection between potential customers and your business offerings. By strategically utilizing sight, sound, smell, taste, and touch, you can provide potential customers with a unique experience that will leave them wanting more from your business! With this knowledge, you should now be able to start crafting creative strategies around sensory marketing that will give your business the edge it needs!

      How To Start A Small Business And Make It Visible

      “There are plenty of ways to promote a business and help it to grow; growth is an important feature of any business for security and success.”

      Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Starting a small business is one thing, but another key is making it profitable. Part of that profitability involves make your business profitable. The following contributed post is entitled, How To Start A Small Business And Make It Visible.

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      Image Credit

      Are you an entrepreneur with an idea that will take the world by storm? This kind of determination and passion is admirable, but without some moderation and planning, you risk burning out before you get started. This article offers you some pillars for your success.

      In this article, you can find a brief step-by-step guide to starting and running and new business. Take your time with planning, particularly financial planning and your business plan, then build a website and start content marketing. Once established, it’s time to start growing the business.

      How to start a Small Business

      Starting a small business is an excellent idea, especially if you have the personality and motivation for entrepreneurship. If you don’t have any experience in starting and growing a business, you are in the right place; follow the step-by-step guide below to establish your business and start to grow it. Remember, a successful business starts with a good idea.

      Direct Mail

      Entrepreneurs often overlook the effectiveness of offline marketing techniques. They can generate more of a return on investment than you’d think. That’s especially true of direct mail marketing services, as they get your brand in front of your target market’s eyes. It’s a tried-and-true way of advertising your company and improving your visibility.

      While this needs a bit of an upfront investment, it’ll pay off more than you’d think, and you should start seeing more and more local customers. Your sales should steadily increase because of it.

      A Step-by-Step Guide

      Idea Stage

      There are two types of entrepreneurs, the ones that have a great idea to start with and the ones that want to start a business but don’t have an idea. If you’re in the second camp, you need to go through an idea stage where you generate lots of ideas for a business and choose the best.

      Again, there are different ways to come up with business ideas; you can focus on your interests and passions, or you can focus on business ideas that are profitable within a niche. There are advantages and disadvantages to both strategies; it all depends on your overall career goals.

      Business Plan

      Business planning is one thing that puts new entrepreneurs off starting their own businesses, but whether you like it or not, business planning is crucial to securing investment and meeting your business goal. The good news is business planning can be outsourced if that’s necessary.

      A suitable business plan should include the purpose of the business, who you are marketing the business to, your end goals, and how you intend to fund the business. Not only is a business plan needed for investment, but it’s also an excellent way to focus your business and ideas.

      Financial Management

      Financing is important at any level of your business, but it’s especially important at the start. Think about whether you are going to stay in your current job and fund the business yourself or borrow the money from a bank or an investor. Again, the business plan is very important here.

      If you don’t have a strong understanding of your business finances and projections for the next few years, you don’t stand a chance of securing the investment you need. There are good reasons for this, so take another look at your finances and make sure you have strong numbers.

      Website Creation

      Another fundamental element of your business is the website; this is your business hub and storefront online, one of the main places where you will interact with your customers and clients. There are various ways to create your website, depending on your goals and finances.

      If you are a new entrepreneur without much experience in the digital space, it’s time to learn. One of the best ways to learn is through immersion, diving into the process of creating your own website, and managing digital media, and you can grow your skillset and build your business.

      Business Growth

      Getting the first sales for your business is important, but it’s the start of the story, not the end. There’s a reason why so many businesses are focused on growth; it’s necessary to stay afloat and relevant in the long term; growth is also a way of creating security for your business.

      Growing your business is easier when you are more established, but you still need to get there in the first place. In the beginning, you need to create excellent SEO, reach out to other businesses in your niche, collaborate, and bargain with other businesses for some exposure.

      Running a business is a learning experience for anyone, and it’s better to learn from those who have real experience that you can apply, rather than doing it on your own. Following voices with expertise in the startup ecosystem, like Ryan Bluestone can give you a deeper insight on business development, allowing you to potentially avoid many of the pitfalls that may hit those with less foresight.

      Be Legally Protected

      You’ll have to make sure you’re legally protected when you’re starting a small business. This starts with covering all the basics, like registering your company and getting licenses and permits to operate. There could be a few other areas you might want to focus on when you’re doing this, though.

      You could need to worry about product liability, for example. While insurance helps with this, you might want to have a lawyer on-hand to help, like Joseph Taraska. They’ll make sure there aren’t any risks involved while keeping you protected in case any issues come up.

      Navigating Legal Recruitment for Your Small Business

      When starting a small business, one crucial aspect often overlooked is Legal Recruitment. This involves not just hiring competent legal counsel but understanding the legalities associated with your industry and employment. It’s imperative to onboard legal professionals or consultants who can guide you through the maze of regulations, contracts, intellectual property rights, and potential liabilities. This proactive approach ensures your business complies with all legal requirements, mitigating risks and setting a strong foundation for growth.

      How to Promote a Small Business

      Google My Business

      Most people search for what they need on Google’s search engine, which uses the searcher intent to find relevant businesses in the area. There are around 1.5 billion business locations searched on Google every month, and you need a Google business account to be in the mix.

      One of the first things you should do after setting up your business website is to signup for a Google My Business account. This account lists your business on the search engine’s directory and improves your SEO. When a customer searches for your keywords, you can get matched.

      Content Marketing

      Now that you have your business website and listing on Google My Business you can; you can turn your attention to promoting it with content marketing. Content marketing is the process of creating quality articles, videos, and social media posts that generate interest in the business.

      Content marketing is excellent in the digital space because of the way search engines match users’ searches with content. The secret to content marketing is to serve customers and search engines with well-optimized content. Continue learning about content marketing as you grow.

      Promotional Material

      Digital marketing is an excellent way to promote a business online, but the traditional methods work well too. Don’t forget about conventional advertising such as billboards, offline advertising, print magazines, lanyards, and USB drives; you can find A supplier easily online for your drives.

      Promotional materials, especially items such as USB drives, are ideal for networking events and handing out to customers for free. These free promotional materials are perfect for promotions because they are practical and useful. More people are likely to encounter your brand this way.

      Sharable Content

      Sharable content is what you are aiming for when creating your content; not only is a share good for promotion, in general, but it’s a vote of confidence from another user as well. When another user promotes your company, it’s a powerful form of word-of-mouth advertising.

      So, how can you create this sought-after content for your business? There are many ways to try, but often it depends on the quality of the content and the timing of the launch. Content that’s interesting in some way or that offer practical advice gives you a good chance of more shares.

      Google Ads

      Google ads cost money, but they are also very effective if you need new clients to grow your business. Even if you have the budget to spend, it’s still worth paying close attention to SEO and organic growth; this process is completely free and gives you ongoing visibility and growth.

      Most businesses that want to grow in the short term use Google Ads because organic growth can take months to see results; on the other hand, Google Ads can offer you overnight traffic. Another excellent feature of Google Ads is that you can set your own budget and stay in control.

      Final Thoughts

      In this article, you have what you need for the foundations of a small business. Begin with the ideas stage and pay close attention to planning before you take action or spend money. After you have a solid business plan with goals, think about creating a website and promoting online.

      There are plenty of ways to promote a business and help it to grow; growth is an important feature of any business for security and success. Naturally, promotion is central to growing a business and making it a long-term success. The ideas in this article are a great place to start.

      3 Tips To Improve Your Business’s Visual Marketing Techniques

      “Visual marketing is one of the most important aspects of any business. It’s how you communicate your brand to the world, and it can be a powerful tool for reaching new customers and promoting your products or services.”

      Two focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship. In business, one of the most important parts of your business is its marketing. The following contribute post is entitled, 3 Tips To Improve Your Business’s Visual Marketing Techniques.

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      Visual marketing is one of the most important aspects of any business. It’s how you communicate your brand to the world, and it can be a powerful tool for reaching new customers and promoting your products or services. However, visual marketing isn’t always easy – it takes time and effort to create visuals that are both effective and visually appealing. This blog post will discuss three tips that will help improve your business’s visual marketing techniques!

      Photo by nappy from Pexels

      1) Create a Visual Identity

      A visual identity is a way that your company appears on screens, from your website to social media channels like Facebook and Twitter. Businesses need to have consistent branding across all platforms, so customers know what they’re getting when visiting you online or in-person at brick-and-mortar locations. The best way to create this consistency is by using one color scheme throughout every part of their business: logo design, website design, etc.

      2) Use Different Types of Visual Marketing

      There are many ways for businesses to communicate their brand visually when it comes to visual marketing. These include things like logos, custom logo balloons for business, and slogans but also visuals on social media channels such as Facebook or Twitter posts with pictures that represent your company well will make people more likely to share them with their friends or family members who might be interested in what you’re selling!

      You can start by creating a logo representing your business; then create an image that relates directly back to this main idea, so customers know they’ve come across something related when browsing through various platforms online/in person at brick-and-mortar locations etc. For example: if someone sees one post about how bad customer service was before they even entered the restaurant and another post showing off some delicious food on Instagram later that day, they’ll most likely think, ‘oh well, maybe I should try this place out because it looks like they care about their customers!’

      Don’t forget when exploring different types of marketing you should always consider using the support of professionals and experts in the industry. Professionals Such As Errol Andam have years of experience with a wide variety of brands in different industries. As such, they will be able to catapult your company to greater heights.

      3) Create Consistent Visuals

      Businesses need to create visuals that are consistent across all platforms, so customers know what they’re getting when visiting you online or in-person at brick-and-mortar locations. The best way to do this is by using one color scheme throughout every part of their business: logo design, website design, etc. For example: if someone sees one post about how bad customer service was before they even entered the restaurant and another post showing off some delicious food on Instagram later that day, they’ll most likely think, ‘oh well, maybe I should try this place out because it looks like they care about their customers!’

      Consistency is key when trying to build a recognizable brand identity with your visual marketing efforts – make sure that all posts are uniform in style so people can easily recognize you online or offline.

      In conclusion, if you’re looking for ways to improve your business’s visual marketing techniques, these three tips are a great place to start! You may want to try out different types of content on different platforms so customers will always get something new when they come across your brand; consistency is key in building customer trust and loyalty over time.

      Why Marketing Is Important

      Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Marketing is a key component of any business as it alerts potential new customers of your operations and reminds current and older customers of the value you provide. All of these can lead to profits. The following contributed post is entitled, Why Marketing Is Important.

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      If you’re in the midst of planning your business and you have ever considered why certain areas of business get so much more attention than others, you wouldn’t be alone. So many company owners don’t quite get why marketing is such an important part of the business setup process, but it’s vital that you do! When you open a business, you do so because you want to appeal to a certain audience. If you don’t have a marketing strategy, that audience isn’t going to see anything that you do.

      In the world today, marketing is still looked at as advertising, but it’s so much more than that. You have to choose what to sell and to whom you sell it and with the right marketing plan, you can ensure that you do reach the audience you want to reach. Promoting your business is one of the most important aspects of marketing. The right marketing agency is as vital as the right marketing plan, as you need the best support to make sure that you get your marketing out to your audience in the right way. Business promotion makes a huge difference to your company, and we’ve got some of the reasons that marketing is important.

      Image source: Pexels

      1. You’re providing information to your audience. When you compete in a crowded market, you need to know why your product and service stands out among the rest. If you know this, you’ll be able to better market your product and appeal to a wide range of audiences.

      2. Marketing drives your engagement. The whole idea behind marketing is that you can get people to your business website and make sure that you are standing out among the best. You can see the views for your website grow and you can track how many visitors to your social media you get, too. You’ll gain more traction, your website will grow and so will your presence online.

      3. You can build better brand awareness. A big reason that marketing is so important is in how it can build awareness of your brand. You want people to choose your business over other people, and that means being proactive about building brand awareness. Effective marketing strategies will help you to do this and you’ll do it much better, too.

      4. You can promote sales. You want your business to be able to sell, right? Well, that means you need a good marketing strategy to make it happen. Unless people know about your products and services, you’re not going to make many sales.

      5. Growing your business. When you have a good marketing plan, you’re going to grow your business exponentially. It’s vital that you know how to grow your business properly because when you do, you’re going to be able to grow your business and ensure that you build up a very strong customer base.

      Your business cannot work without a proper customer audience, and that means that you need effective marketing techniques to get you there. Choose a good marketing plan today!

      Simple Tips That Will Help You To Effectively Market Any New Business

      Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Your marketing is arguable the most important of your business, and it thus must be honed to perfection. The following contributed post is entitled, Simple Tips That Will Help You To Effectively Market Any New Business.

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      If you want to start a new business, then you will know how exciting this can be. You may feel as though there are so many opportunities available for you to take advantage of and that you just can’t wait to get things off the ground. This is understandable, but at the end of the day, you still need to make sure that you are putting in the work to market yourself. This can be difficult if you don’t know where to start, but there are things that you can do to try and make things easier.

      Source: Pexels (CC0 License)

      Make sure you Plan

      You have to plan out everything you can. It is imperative that you structure your ideal customer approach. Who do you really want to target? What challenges does your service or product solve? How do you make other people’s lives better? How do you benefit other people? Are you really able to add value? If you can think about questions like this sooner rather than later then this will help you to get a very clear picture of who your audience is and you can also hone in on your target customer too. When it comes to targeting customers, you have to know them both inside and out. Research is imperative, as it will help you to draw a profile of your customer and it will also help you to ensure that any current and future products are created with those people in mind.

      Building your Site

      There are a huge amount of website tools available for you to choose from. If you run a start-up then you probably don’t need to invest in your first website, a huge amount. Sure, your website will be your shop window and it is your chance to get noticed, but at the end do the day, you really don’t need to spend a fortune. After all, websites are constantly changing, so you should never expect perfection from the get-go. Having one will place you way ahead of the crowd, and it will also open you up to a lot of traffic too. When it comes to your website design, you have to be flexible. You need your site to state what you do, and you also need to make sure that it is obvious who you are targeting, if you can do this then marketing will become easier. If you are creating a niche website, such as a boudoir photography service, then it’s helpful to invest in a boudoir photography marketing service, as they can really help you to capitalize on your website, and the results you achieve.

      Email Marketing

      Email marketing is a vital part of your marketing plan. It isn’t something that will go away soon either. It’s one of the top demands of the generation and it is also one of the many awareness activities that marketers use. This is not likely to change either. Building a list can seem difficult, and this is especially the case if you are starting from zero. That being said, there are many ways that you can get people interested. For example, you can use your social media channels, and you can also do your bit to offer various incentives too.

      The Importance Of Digital Marketing

      Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If you’re in business of any sort today, you will likely need a plan to market yourself digitally. If not, you’ll be falling way behind your competition. The following contributed post is entitled, The Importance Of Digital Marketing.

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      One of the best ways that you can take advantage of digital tools available to your business is to invest in a great digital marketing strategy. The tools that you get with digital marketing allow you to reach out to new audiences, gain better conversions and reach out to bigger audiences. Without these tools, you will end up left behind and it’s very hard to come back from that in your business.

      If your business is only just starting out, you will be looking at as many ways as possible to market your new venture. You might consider white label online services and Facebook ads. You might consider Google and SEO. There are so many ways that you can get your business brand out there for other people to learn about you. You need to be exposed, and digital marketing is the way to do it. If you’re still on the fence about needing digital marketing for your business, here are some of the things that you need to know that will hopefully convince you to step into the new century!

      Image Source: Pexels

      1. You can keep a flexible budget. Your digital needs aren’t going to be the same as other businesses in your sphere. It makes sense, then, that the budget is totally flexible with digital marketing. Some of the traditional marketing methods can begin in the thousands, but digital marketing can cost as little as you like. The more you spend, the further your reach.
      2. Tracking data is possible. When you have digital marketing strategies in place, you can actually track the way that customers click your adverts: where the clicks came from, how many people clicked per hour, the location, the method (mobile or desktop?). You can track the sites your adverts sit on and know whether you are spending your money in the right places. This level of data analysis isn’t available with most traditional marketing methods, so investing in digital marketing is smart.
      3. Digital marketing allows you to connect better with your audience. You can expand beyond Google and right into the social media apps available to you, creating some of the best and most relevant content. You can use everything in your marketing arsenal: audio, video and more to ensure that your business is recognized.
      4. Cultivating trust is easier with digital marketing. You can bet that you are going to be in front of a lot of people and they will be looking to ensure that your business is going to appeal to them. If you write a blog, you can add a personal angle to your website and give your readers something real to read about.
      5. Increasing your conversions. The whole goal of your business is to build, right? You can improve your conversion rates and make them soar when you have the right people reading all about your business. If you use digital marketing, you can ensure that you are going to drive those conversion rates through the roof. All you have to do is invest your time and money.

      Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!

      Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Marketing is one of the most important parts of a business. In today’s digital age, it is critical to understand how to use the digital tools available for your marketing. The following contributed post is entitled, Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!

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      So you have set up social media accounts for your business, and you have a website! That’s great, yet to get the best ROI on your digital marketing you need to go beyond the basics and make use of some more advanced approaches. Luckily, you can read about the most critical ones in the post below.

      UX User experience

      User experience is a vital consideration for any company looking to boost its digital marketing efforts. Indeed, many think of UX as the most important part, because it provides an opportunity to show customers many things such as that your business can be trusted to do things well and that you care about your customers, rather than just profits.

      With that in mind, investing in UX is a smart move. This means enhancing your site so it’s easy to find things, easy to use, and looks great too. It also means inviting feedback both positive and negative. After all, the negative feedback concerning UX is hugely valuable, the reason being that it will tell you why people are unhappy, and so allow you to fix it!

      Use the data to make informed decisions

      Marketing is no longer about working on gut instincts. Instead, there is now a myriad of data strewn at our feet, just waiting to be used as a guiding light for the next step your business needs to take.

      Unfortunately, many of us have trouble sifting through and understanding this data to the point where we can discern any meaningful information. This is where the services of a digital marketing consultant can become invaluable, as they can perform an analysis of the data, using it to craft an action plan for your next move. The great thing about such consultants is that they tend to offer a range of other digital marketing services as well, including support, advice, development, and implementation. All of which are of value to any business looking to move their business beyond the basics of digital marketing.

      Encourage referrals

      Last of all, when it comes to improving the success of an online marketing campaign, never forget the value of referrals. Referrals happen when a previous customer refers a prospect to your business, and in doing so implicitly or explicitly recommends your products and service.

      The value of referrals is that they require barely any work to convert into a sale, as your previous customer has done the heavy lifting for you. The good news is that you can use some specific tactics to encourage more referrals. In particular, this means offering a discount, or a cash bonus to any customer that refers to another, making it easy to do so with an easily chargeable link. A method that can be very effective in motivating customers that have had a good experience with you to evangelize to others and so help boost your business’s digital marketing capacity beyond the basics, as well as increase your company’s ROI.

      3 Mobile Marketing Strategies to Help Make Your Sales Figures Soar

      Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In 2021 it’s critical to have a mobile marketing strategy to propel your business and your sales figures. The following guest post is entitled, 3 Mobile Marketing Strategies to Help Make Your Sales Figures Soar.

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      Mobile phone usage is increasingly quickly across the globe. According to a report from Pew Research, over five billion individuals have mobile devices.

      If your small business isn’t marketing to smartphone users, now is the time to start. Marketing your business to mobile phone users can bump up your brand awareness. What’s more, it can help boost your bottom line. The right marketing strategy will help mobile users find information about your products and services, which can help convert them to customers.

      Take your business to the next level by adopting these mobile marketing tactics:

      1. Optimize for Voice Search

      Some mobile customers depend on voice search to complete everyday tasks, such as order food and find grocery stores near their area. They call on Alexa, Siri, Google Assistant and other voice-controlled personal assistants to help them with requests. If you have potential customers using voice search on their mobile phones, you’ll need to refine your marketing strategies to help your business become more visible to these people.

      Not sure how to optimize your website for voice search?

      Here are a few suggestions:

      • Keep your business information up to date. You want to make sure that on-the-go voice search users can easily find the location and contact details of your business when they visit your area.
      • Add long-tail keywords into your website content phrased in the way mobile users speak instead of the way they type. When people do voice search, the words they use tend to be long-winded statements or phrases compared to typed searches.
      • Use your website to answer common queries. Find popular or frequently asked questions in your niche and provide answers to them in your site content.

      2. Make Your Website Mobile-Friendly

      When you use mobile marketing to reach a wide audience, you want to capitalize on it. An effective way to make this happen is to have a mobile-friendly business website.

      Many companies have a website, but not all have a responsive site design that’s suitable for mobile phones. So, take this opportunity to get your website optimized for mobile users. If you need help with this, look for digital marketing agencies that include mobile site optimization in their website design and SEO packages. By having a mobile-friendly website, you can deliver a better browsing experience for your visitors and further improve your online visibility.

      3. Spice up Customer Engagement with Augmented Reality

      Concepts, such as augmented reality (AR) and virtual reality (VR), are relatively new. Some marketers don’t completely understand how they can apply these tech trends in their promotional strategy.

      AR involves projecting virtual images and other elements in a real-world environment. VR, on the other hand, is an immersive and simulated experience wherein an individual wears a headset that places them in a virtual environment, such as outer space.

      Although VR marketing tools can get expensive, you can use AR components to your mobile marketing campaigns. Tools, such as Blippar and ZapWorks, let you integrate AR into your campaigns.

      Employ these mobile marketing tactics to help boost the bottom line of your business. Remember to personalize your mobile marketing efforts because personalization can contribute to higher sales.

      5 Ideas To Attract New Clients

      Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. An important aspect of your business is attracting new clients to assure that your pipeline is continually filled. There several important keys to your marketing strategy. The following contributed post is entitled, 5 Ideas To Attract New Clients.

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      When you’re running a business, you’ve got to balance your time between retaining your current customers and working to attract new ones. To help you attract new clients today, these five tips may come in handy.

      1 . Offer incentives

      To attract new clients to your business, it can be useful to offer incentives. Provide discounts for your new customers; simple actions like this can work wonders. With a discount or two you can lure in those customers who wouldn’t have otherwise made a purchase. Once these customers have made a purchase with you, ensure that you make a note of the offers which drew them in. By tracking customer purchases, you can improve your marketing efforts to retain their ongoing loyalty.

      2. More networking

      When you’re looking to boost your brand awareness, networking is a crucial step. You should start by joining networking organizations and your trade association. You can also network online using sites like LinkedIn or apps like Shapr and One Million Cups. As an entrepreneur, it can be useful to join up to organizations such as ‘The Association For Entrepreneurship’. Here you’ll find networking opportunities, education, peer mentoring, and community involvement.

      3. Improve your content marketing

      To attract new clients, one of the most critical areas to focus on is your content marketing. Focus on best responding to search intent and on ensuring that your content is educational and engaging. Video marketing is one of the best ways to engage new audiences, boost your credibility, and increase conversions. To present your business as authentic, it’s helpful to focus on user-generated content. When customers can see that their peers are enjoying your products, they’ll be far more likely to convert.

      4. Appeal to international markets

      To attract new clients, you should aim to appeal to international markets. One of the easiest ways to do this is to cater to international client needs. Here are a few areas of focus:

      ● Currency Exchange: First off, make it easy for international clients to pay using their own currency.
      ● Worldwide Shipping: Offer worldwide shipping options so that your clients are not restricted to only one geographical location.
      ● Languages: Ensure that your website, your chatbots, and marketing materials cater to different languages, depending on the markets that you are targeting.
      ● Software Localization: Investing in a software localization service is a great way to target new markets. It refers to the procedure used to adapt your software to cater to new languages and cultural requirements.

      5. Review sites

      Last up, putting your business on review sites is a great way to get some glowing testimonials. When customers are looking for products, one of the first things they do is to look at reviews and testimonials. Make it easy for them to find you on review sites, and ask your existing customers to provide testimonials.

      To widen your reach and keep on growing it’s important to be attracting new clients all of the time.