Business Marketing Tips in Challenging Times

Three focuses of my blog are Current Events, Financial Literacy/Money, Business/Entrepreneurship. Covid-19 has changed the way business is conducted in many instances. Those businesses that have been able to survive will need to think about how to adapt and survive in this new environment. The following contributed post is entitled, Business Marketing Tips in Challenging Times.

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This year has been a rollercoaster year for most businesses. With many businesses forced to limit hours and cut staff because of Covid-19 closures, many must evaluate what’s next? Maybe the way you used to do business won’t be viable moving forward. When your customers’ needs shift, your business must do too. Challenging times mean tweaking your marketing techniques as well.

Communicate with Your Customers

The number one rule in business is keeping the communication going. Your sales funnel may be a process of months for some products or even years for others. A normal newsletter and social media updates are great ways to keep your business in front of your customers. Everybody loves a good story. So, make your customer outreach like storytime: what’s new, what’s aligned with pop culture, and what’s funny. You can find memorable, free images online that connect with popular hashtags like #MotivationalMonday, #ThankfulThursday, and #FridayFeeling. Marketing doesn’t have to be salesy. The new buzz phrase is content marketing. These are some marketing do’s and don’ts during a pandemic. Don’t just stick with social media, though – you can make the most of the number of time people spend on their mobile phones. Put your data to good use, start sending more regular newsletters, chat groups and use a mass texting service to stay engaged.

Focus Your Strategy on Solutions to Current Challenges

Whatever you are doing, whether email marketing, print marketing, or social media marketing, present solutions to current challenges. You may need to unschedule previously planned campaigns to shift to the “new” normal. Just a few topics that may resonate with your customers this year are how to work from home without losing your job, how to design the best interior layout for home-schooling, or how to make homemade masks easily and with things you have around the house. In particular, topics that help with the boredom of staying at home are ideal, including new technology, virtual activities, and online courses. Remind your customers that can help them overcome the obstacles of 2020.

One method that can help you to identify the unique needs of your customers is to use an AI advertising company. AI advertising uses machine learning tools to identify complicated patterns in data. These patterns can point to all kinds of conclusions, including the current challenges of your customer base. It can also be used to predict and build advertising strategies that are far more likely to succeed in the current market, as well as to provide the solutions that your customers are looking for.

Find Niche Experts for Your Industry

Although you know your business niche well, how well do you know how to reach your customers. There are specialists in marketing to very niche industries such as HVAC marketing as well as in healthcare and childcare service marketing. Well-targeted design, marketing copy, and even tight slogans can make all the difference. It is important to find niche experts for your industry so that you can get the most bang for your marketing buck and stand out from your competition.

2020 is winding down, but that doesn’t mean your business marketing does. In fact, the end of the year is where you need to finish strong. It is a great time to outreach to share your thanks, spread holiday cheer, and offer limited-time offers before the holidays or New Year. Maybe it is time to add a small business Saturday sale to your roster. Perhaps a virtual Q&A or roundtable to answer the most common questions of your customers could be added to your marketing calendar. By continuing to tell your business’ story with fun and helpful tips, tricks, and tools pays off. Sometimes you need a bit of encouragement, so reach out to the business marketing experts for niche advice as well as some fresh marketing trends to try.

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What To Do If Your Inbound Marketing Strategy Fails

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When it comes to business, marketing is major component to your business’s success. Marketing is a complex aspect in and of itself. The following contributed post is entitled, What To Do If Your Inbound Marketing Strategy Fails.

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You can have spent a great deal of time and effort on your inbound marketing strategy for your business. You will have launched it expecting great things, sure in the knowledge that it is exactly as it should be to bring you the most value for any money spent.

Sometimes, however, those results don’t come. Occasionally inbound marketing strategies, as good as they may have seemed on paper, don’t work in the real world.

When this happens, don’t give up and don’t be disheartened. Mistakes happen all the time, even in business, and the best thing you can do is to work out how things went wrong and start again. If your inbound marketing strategy didn’t do what you had anticipated it would do, here are the next steps for you to consider.

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Re-evaluate Your Target Audience

When you first create your inbound marketing campaign, you need to know who your target audience is. If you don’t know who you are selling to, there is no way you can create content – blogs, social media posts, even videos – that will appeal to them. And this, of course, is the whole point of inbound marketing; you need to create content that makes those who are most likely to buy from you do just that.

If no one is buying, despite the content you are creating, then it would appear that one of two things has happened. Either the content is wrong, or the audience is wrong. Either way, your inbound marketing strategy is not going to work and won’t give you the results you need.

The easiest thing to check is your target market. This will require in-depth market research to determine what demographic is most likely to buy your product or service; you’ll need to know their age range, gender, location, and the struggles they might be having that your business can solve. Your content must be relevant to these people, so once you have the right target audience, create more content for them.

Ask An Expert

If you’re not a marketing expert, you might find the entire concept of inbound marketing frustrating and confusing. If you’ve tried to create a campaign and it didn’t do what you needed it to do, or you’ve yet to come up with anything because you don’t know where to start, asking an expert for help is the best alternative. Finding a marketing agency specializing in Saas, or any other kind of specialty that will help you, will be ideal.

When you have an expert on board to outsource to, you no longer have to worry about making a mistake in your marketing. The campaign will be created for you, and although you won’t necessarily be deeply involved, you will have the final say over what to use. Your inbound marketing campaign will therefore be slick, professional, and it will work. Whatever you paid to get it done, you should see returned when you start to make sales.

Start Again

Even if starting again is the last thing you want to do, sometimes it’s the very best thing you can do. If you are struggling to make your marketing campaign work and it is truly failing, there is no point in continuing with it. Instead, stop it completely right away, and try something else.

Business is often about trial and error, and not many people can get everything right the first time. Having this in mind will help you to know when it’s time to cut your losses and start again. As long as you don’t give up altogether, it’s not a failure.

Five Ways To Market Your Business

Two of the focuses my blog is Financial Literacy/Money and Business/Entrepreneurship. One of the keys to being successful at business is your marketing. As critical it is, not everyone understands the marketing aspect of business. The following contributed post is entitled, Five Ways To Market Your Business.

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2020 has been a year unlike any other, and with the future uncertain, it is more important than ever that you leverage your business to get ahead of the competition. If you don’t currently have a marketing plan or are unsure whether you are doing all you should be to get your business promoted, now is your chance. Whether you are a small business who has just set out or a large business, a good marketing plan is vital to keep yourself in the best position. This year might have seen you have to cut your budget or reign in your spending due to the current pandemic, but you don’t have to spend lots to get great results. Trial different techniques and find out the ones that work best for you and your company. Here are five top ways to market your business for optimal success this year.

Create a marketing plan

No business can successfully market itself without a marketing plan. With a marketing plan, you can ensure that you schedule out everything you need and have a clear direction to follow. It allows you to measure how your marketing budget is being spent and to try out every area to see which one works the best for you. You will know exactly what is going out when and can measure and track success and results. Whether you are a technologies company like Kapa Technologies LLC, a restaurant, bar, or manufacturer, your business will benefit from a marketing plan.

Sort out your website

Your website is essentially your shop front, and so it is important that not only is it functional and informative, but also that it looks good too. If people turn up and your website is slow, laggy, and looks old, it will give them a bad impression of your business and service. People can think if you don’t make an effort with your website, you won’t make an effort with whatever you are trying to sell or offer. Websites are so easy to create these days that there is no excuse for one that is poorly done. Just by searching online, asking for recommendations, or looking at local groups on Facebook, you will be able to find someone who can create you a stunning looking site that isn’t too expensive. You can also find someone who will do up your current site if you don’t want to opt for something completely new; this might save you money if you are looking for something that bit cheaper in the current times.

Focus on your SEO

If you don’t have an SEO plan, it is time to create one. SEO is vital for getting your business seen and showing up on search engines. By having a strong SEO strategy, your business will show up on Google, and you will get found by those who are looking for the services you offer. There are many ways you can improve your SEO, from improving the metadata and on-page SEO on your site to targeting specific keywords, getting backlinks, and more. This side of SEO can be quite technical, so it is worth getting in touch with an SEO company or hiring a specialist to sort it out for you. They will have the knowledge and expertise to conduct a proper plan. If you don’t have the money to hire a specialist, you can also do research on SEO online that will show you how you can improve your presence.

Implement a Social media strategy

Social media is vital to market your business, and there are many different strategies depending on the services you offer. The important thing to remember with social media is that not every social media platform will work with all businesses, and it is best to focus on a few niche ones rather than spread yourself too thin. Think about the types of audience you are looking to attract with your service and tailor your social media to this. Twitter and Facebook are great for sharing news articles or information, while Instagram is very visual so great for sharing images of your product. TikTok is also another very visual platform but is more aimed at a younger audience. If you have a more cooperative service, consider looking at Linkedin as this is where a lot of business professionals have profiles and look for information. You can use trial and error when it comes to social media and see which platform gets you the most engagement – you might be surprised at what works and what doesn’t! Remember if you are posting similar content on all of your platforms to change them to suit each one.

Have a strong newsletter strategy

Newsletters are a great way to stay in touch with your clients and customers and showcase your latest news and offers. It also allows you to stay in their mind and prompt them to visit your site when they might not have done otherwise. Try not to send out too many newsletters that your customers feel bombarded, but don’t do it too frequently that they don’t bother opening them. Always be sure that your email mailing list is compliant with GDPR. When it comes to creating your newsletter, be sure that it ties in with your branding and the tone of voice of your business.

These are just some of the ways that you can market your business. In uncertain times such as this year, it is very important that you get your marketing strategy up to scratch and make it as easy as possible for new customers and clients to reach you, as well as retain your current clients. Remember, your website and your social media are the first things that people see when they come to your business and are the initial selling points. These need to be aesthetically pleasing, technically effective, and really showcase what you are about and what services you offer. Don’t be afraid to try multiple techniques, and if some don’t work as well as expected, to try something else.

5 Masterful Marketing Tips For Generating Local Leads

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Most will argue that the most important part of business is not the the actual idea or service, but instead the marketing. Many entrepreneurs don’t focus on this aspect enough. The following contributed post is entitled, 5 Masterful Marketing Tips For Generating Local Leads.

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We are living in a digital age, and many companies now focus their attention on trying to reach a wider audience. However, stretching your nets further afield isn’t the only way to increase leads and sales. Learning to maximize conversions from your local demographic can be equally beneficial.

It’s easy to forget about the value of the customers on your doorstep. Here’s how to get more out of them.

1) Focus On Local SEO

The only thing better than reaching out to clients is to have them reach out to you. Even before COVID-19, a growing number of Google searches were focused on local businesses. The popularity of “near me” searches underlines the need for you to place added emphasis on local SEO. Targeting geographic search terms is essential, but you must also consider the growth of voice searches. Finally, a strong Google My Business listing will send local visibility through the roof. Traffic will soar.

2) Use Offline Marketing

Digital marketing trends are an ideal way to grow an audience and increase interest levels. However, offline marketing has a key role to play too. Many businesses rightly worry about the proposed costs. Direct mail advertising that targets local leads that have a genuine possibility of conversion can solve this issue. The healthy leads and contacts can subsequently point them towards the sales funnel. This is where personalized interactions can take success to the next level as selling practices can be tailored to them.

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3) Support The Community

Consumers don’t only judge companies based on their products. Brand image is an increasingly important feature for a socially-conscious generation. Therefore, you must do your bit for the local environment as well as the economy. Improved waste management should sit at the top of your agenda. Meanwhile, going green and supporting community causes will serve you well too. When potential leads can relate to the company and its brand message, they will be more likely to complete a purchase.

4) Be Accessible

While this step isn’t limited to local marketing, it has a telling impact on local audiences. Multichannel marketing can ignite interest in the business and its products. Sadly, it counts for very little if the leads cannot get hold of the sales staff. Social media channels can become a great portal for responding to questions. Meanwhile, call redirecting services facilitate great customer care even when you cannot afford to hire a team of agents. All contact details and information relating to your business opening hours should be clearly stated on your site too.

5) Join Forces

It’s very easy to fall into the trap of thinking gall other local businesses are your competition. But they’re not. For example, if you’ve started a PT business, it may be possible to work together with a local health food store. Your joint marketing efforts can double the visibility and professionalism. Crucially, you can share an audience without negatively impacting the sales of your partner. Marketing isn’t the only area where you can join forces. Joint orders on business services can also work wonders.

6. Use local social media groups

In addition to using email marketing to target local customers, you can also use various local media social platforms. This is where a company joins local social media groups to access in-depth information regarding their customers’ wants and desires. It also allows you to target the right customers for your products. If you want to reach a specific niche, you can do so through local social media accounts such as Facebook, or a WhatsApp group.

One reason why you should use social media to master marketing is that it can help you create a positive brand image. Besides, it can increase your brand’s awareness since today’s generation relies heavily on social media information. And the best thing about it is that you can use different channels to target customers based on your marketing goal. For instance, to increase brand awareness, you can use accounts such as Facebook, while those that want to generate leads that can result in sales should consider LinkedIn. It would be best to also look out for what channels your competitors use to select one that suits your business.

4 Key Advantages of Digital Marketing Over Traditional Tools

Three key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In our new digital age, technology has revolutionized business and commerce. If you haven’t started making use of the digital tools at your disposal, you should consider it. The following guest post is entitled, 4 Key Advantages of Digital Marketing Over Traditional Tools.

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The digital age signals the turn of the modern business era. With many available technologies, you will not be able to see companies that do not run in some form of online network. The rise of the digital age provides all business owners with a lot of benefits. However, it might be at the expense of traditional marketing strategies. The old form of marketing continues to be relevant in today’s market, but there is no denying that the flexibility of digital tools allows them to have higher demand.

Here are some of the advantages they have over traditional marketing strategies:

Lead Generation

If you are running a business, you know how important it is to gather the attention of your target market. However, it might be difficult to do that if people want to see the things they will buy in a store on online platforms first. They might not be aware of what specific items they must purchase, which is why they rely on search engines.

Getting SEO writers for your company will help you create content, which would convince potential customers to try your products. For that, you can hire an SEO outsourcing company for your business needs.

Social Media Presence

Social media is where most people interact for personal reasons. However, businesses realize that the potential of such online platforms is huge. You will be able to reach a lot of people in social media, which rapidly multiplies how much interest you are receiving.

If you can create a social media presence, you will be able to make a profit for your company. You can utilize business pages and ads on social media platforms. Your customer service strategies can also have a place there. You can start contests, provide discounts, and share announcements on social media, which makes it a must-have digital tool for business marketing teams.

Website Utilization

A retail store will likely be synonymous with business. However, the digital age provides a whole new dimension to sales. You no longer need to have a physical store.

If you can start a business website, you can build a foundation for your company. Small businesses often use websites to help them perform their operations at home, making it a more convenient and less expensive choice. You will have to hire a trusted website designer for your goals to make it a worthy investment. If you can utilize a website for your business, you will be able to let potential customers find relevant data about what you can offer.

Online Processes

In the digital age, customers are looking to add convenience to their shopping needs. Traditional tools often convince people to come to a business’ store to check products. With the help of online processes, customers will only have to click and wait until they get what they bought. Deliveries might still be a part of traditional tools, but online purchases help give it a whole new meaning. Customers will be able to get what they want while they are at home. If you can provide them with that option, they will constantly rely on your business’ products.

Traditional marketing tools are crucial to every business. However, you will find that digital tools can carry most small companies to the profit numbers they want to achieve.

Discover The Ways To Make Your Online Marketing Magnificent

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With today’s world being highly digital, it’s important maximize your online marketing so that it’s as efficient as possible. The following contributed post is entitled, Discover The Ways To Make Your Online Marketing Magnificent.

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Each day, the only world is getting more competitive and this is true regardless of the business sector or industry that you are part of. If you are operating in the e-commerce sector then there will be hundreds of thousands of other sites that are selling the exact same or similar products to you. So, you’ll need to make sure that you are choosing the right price point and you definitely have to ensure that you have a USP. A USP is a unique selling point and is a key feature of your business that is going to help you stand out. This could be anything from rapid delivery times to exclusive offers. Of course, you have to go beyond the USP because you also need to make sure that you have fantastic marketing for your company as well.

Marketing will ensure that your business is noticed in the first place and that’s never going to be a complete guarantee. You’ll need to work to ensure that people take notice of your business brand and pay attention to what you can offer on the market. So, let’s explore some of the ways to ensure that your marketing campaign does stand out the right way.

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Dynamic Design

You should ensure that your business does have a dynamic marketing design because this feels more immersive. In other words, key parts of your brand profile should be moving and versatile. You need to ensure that it feels like something that an audience can not only connect with but be a part of. One of the easiest ways to do this is by exploring video marketing. But again, it needs to be the right type of video marketing. You need to make sure that you are connecting with an audience and delivering something more than what they might imagine.

One of the ways to do this is to utilize the latest tech to create videos that are part of your marketing campaign. For instance, you can think about exploring sites like Dr Drone. Here, you’ll find plenty of information on the different drones available, some of which have steadying technology. This will be perfect for capturing video that will be suitable for marketing and designing unique ads for your business.

Semantic Marketing

You need to think about the tech that customers are using when they are accessing the online world. Today, that means putting more of a focus on voice control technology. This has become more popular in recent years and more accessible. So, for instance, you can easily find that the majority of people will have a smart system in their home. It could be anything from Alexa to the Siri on their iPhone. This means that they will be able to search online by asking questions and that completely transforms the way that you should be approaching website optimization. Ultimately, you need to think about how you can ensure that you are directly connecting with the queries that your audience has. The best way to do this is to research the type of questions that they are asking and then provide a direct answer. In doing so, you are far more likely to end up higher in the SERPs. This is due to the fact that you are going to be able to provide the high-value content that your customers are depending on and that Google wants to see on a website that reaches page one. You might even end up with your website being chosen as a featured snippet. This is going to push claims for your business through the roof.


Finally, you should make sure that you are exploring some of the ways that are going to help you personalize your business brand. This is going to make it easier for people to connect with your company and understand exactly what you can offer. Some of the key examples will include injecting fun into your social media profiles. It’s important to engage with customers the right way through social media. This means that it should be about simply promoting your brand or your product. You need to help them feel like they are connected with people behind your company rather than just a brand name.

We hope this helps you understand some of the key ways that you can guarantee your marketing is going to stand out online. In doing so, you’ll be able to ensure that your business is not forgotten by the market and that you do get a high level of attention your business brand deserves.

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Little-Known Techniques You Can Use To Better Market Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Marketing is a critical piece to your business. While many business owners have good ideas and services, marketing doesn’t necessarily come easy. The following contributed post is entitled, Little-Known Techniques You Can Use To Better Market Your Business.

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Marketing your business can seem like a massive challenge sometimes. Getting the word out about what you do is tricky in a world where millions of other people are doing the same thing.

There are, however, a bunch of little-known marketing tricks that you can use to swing things in your favor. Mostly your competitors don’t know about these, so it often pays to use them whenever you can. But what are they? And how can you deploy them successfully to improve your business?

Referral Programs

If you want to build your audience fast, you’ll want to launch a referral program.

The idea here is to get your customers to market your business for you.

This strategy has two main advantages: it costs very little compared to traditional advertising, and it helps get around any branding issues. Prospective customers are much more likely to trust the opinions of their peers than they are any official marketing messages from you.

All you need to do is get a hardcore of customers who are entirely loyal to you and your brand. Startups, in particular, often generate a loyal base of people who are willing to stick with them through thick and thin. It is these people you want to target. Provide them with a kickback for every customer that they sign up and then wait for the revenue to start flowing.

QR Code Embeds

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Digital marketing is a great tool, but it is not the only way to get the word out about your business. You have many other options.

Modern companies, for instance, still like to use direct mail. It tends to have higher open rates and more impact than traditional email marketing, making it highly worthwhile, even in today’s business environment.

Providing links to your business website through flyers you send out in the post sounds impossible, but it is not. All you need to do is use QR codes.

QR codes are essentially two-dimensional barcodes that can contain a vast amount of information. What’s more, most modern smartphones can read these codes. Thus, you can send out correspondence in the post with printed codes, have your customers scan them with their mobile devices, and then forward them to the relevant product, service, video, or article online.

Finding the best QR code generator can be a challenge, but there are plenty of options out there.

Make Your Beta Exclusive

If you’re a company that develops software, you might want to offer an exclusive beta. This marketing method allows you to attract the type of people who are most likely to want to sign up for your full service in the future. Plus, they can provide you with valuable feedback on the current state of your technology.

Give Away Stickers

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Giving away stickers might seem like a ridiculous way to market your business, but it is highly effective. People naturally love stickers because it reminds them of their childhood. Plus, both you and they can put them in places where they will give your brand a lot of exposure.

Master Your Marketing in 6 Simple Steps

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. To optimize your business’s performance, one piece that will need to operate at maximum efficiency is your marketing. You have to effectively get your message and your products/services out to your customer base. The following contributed post is entitled, Master Your Marketing in 6 Simple Steps.

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Having the right marketing strategies can help grow your business. However, when marketing is done wrong, it can be similar to lighting a money bonfire. As a business owner, you have to provide whatever your business needs all the time. However, sometimes it can be challenging to master all the fine details that go into sales and marketing.

Image by Gerd Altmann from Pixabay

Tips to Help You Master Marketing in Your Business

Know your business

Knowing your business is not only a way of making your marketing successful but also your business. Ensure you understand your business in its entirety. Understand clearly the goals and objectives of your business. Knowing your business will help you to choose marketing strategies that are in line with the mission and vision of your business.

Know your customers

For your marketing strategies to work, you must understand the people in your target market. Examine your existing customer base and take down all the information of previous customers you have already worked with. Examine whether your existing customer base shares the same tastes and preferences and determine all the common traits that your customers have. This information will help you in creating buyer personas. Your marketing strategies should now be aligned with the tastes and preferences of the buyer personas.

Know your competitors

It is also crucial to know and understand your competitors with whom you share the same market. Examine their marketing strategies and determine how they do it. Determine how effective those marketing strategies are, and acquire as much information as possible to help you form those strategies. Implement the best strategies carefully without violating intellectual property rights.

Don’t sell a comparison, sell the benefit

Most marketing managers make the mistake of implementing marketing strategies that imply how their business offers products at a lower price compared to their competitors. The marketing strategy you implement should focus on what extra benefits the consumer will get from purchasing and consuming the product. Therefore, ensure your marketing strategy emphasizes more on how your products are going to improve the life of your customer.

Continuous generation of ideas

Marketing can be categorized as an art as well as science. Your marketing team should continuously generate creative ideas that will reach more and more potential customers. For creative idea generation to happen, you need a team with a healthy imagination. A healthy imagination can be triggered by factors such as constant reading and research. Additionally, find podcast guests who will produce podcasts for marketing purposes.

Marketing automation

Marketing automation is a technological innovation that automatically manages all marketing processes and campaigns across multiple channels. Marketing automation is made possible by specially designed software such as HubSpot Marketing Automation. Marketing automation saves you a lot of time, energy, and money as it replaces all the tedious manual marketing strategies with automated ones.

Bottom Line

Marketing plays a significant role in the success of any business. It helps create awareness in the market about the existence of your product. Therefore, the marketing discipline is significant to your business. As a business person, ensure that you continuously improve your marketing strategies for the growth of your business.

Creating The Perfect Marketing Event

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of your business is its marketing. Sometimes its wise and advantageous to host marketing events. No matter what you’re showing at your marketing event, you want it to be as successful as possible. The following contributed post is entitled, Creating The Perfect Marketing Event.

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When it comes to driving your business, one way in which you can do this is by hosting an event that shows your potential customers, business partners, and suppliers who you are and what you are really all about.

A great event can leave everyone who attends in a state of amazement about your business and they may well be excited about everything that you have to offer. They will be looking towards the future and waiting to see what you do next. It is a great way of creating a real buzz around what you do, and what you could do in the future with their support.

Business events can be a great opportunity to unveil something exciting that you might have been working on. Make sure that if you are doing this you providing plenty of anticipation for this part of the event, and building it up in the minds of the attendees.

Budget Effectively

Events can be costly to run and the costings may vary depending on the number of people that you are planning on inviting. First up you will need a suitable venue that is easy to get to, is the right size, and has the right facilities. Make sure that you visit before booking.

You may want to hire caterers for the event, as well as a crew of experienced technicians for operating any sound, lighting, or video equipment. Shop around for quotations on all of these services, but be sure to check on what exactly is on offer.

Events may throw up surprises that you have not budgeted for. Problems that occur as you prepare for the big day may end up throwing you considerably over your budget. A vendor may fall through, and a last minute replacement may mean paying more. Prepare yourself for the fact that things may go wrong and allow a little bit extra spare in your budget for an emergency.

Source Everything That You Need Early

Start buying everything that you need as far in advance as possible. For outdoor events you may need generators, for such important aspects of your event planning, allow lots of time to source everything. Rushing around at the last minute may lead to mistakes being made and everyone involved being stressed and on edge about the event.

Market The Event Well

Although your event is designed to market your business, you will need to make sure that you market your event well. Give your attendees plenty of chance to plan to come. You can send out postal invites as this puts something physical in their hands. You may also want to send emails and take to social media to drum up interest in the event. Try to give some kind of indication of what the event is about and what may be expected, but if you are unveiling a new product or service, be sure and keep the main surprise for the actual event.

Getting people to RSVP is a great idea as it will give you an indication of how many people may actually end up coming, and it also means that your guests will need to demonstrate their commitment to coming ahead of time. You could follow up any invitations which have not had responses with a phone call.


Your event needs a core message and you should include interesting and captivating speeches that help you to get this across. Be sure to utilize your most charismatic speaker and try and include relevant video or visual aids to help put the point over. Don’t get bogged down in figures, instead make sure your speeches centre on ideas and concepts.

Management Is Key To Success

The key to a successful event is having the right people in the right places. Delegate areas of responsibility to the best placed team members. You will need someone to liaise with caterers and any waiting staff that you have brought in. Someone will need to take control of the entertainment aspect and ensure that all speeches, presentations, and entertainment are running to a tight program.

You will need some of your best communicators out and about helping your guests and mingling with them. They will be in a great position to get feedback on how the event is going from the perspective of the attendees, and they can also do their best to help deliver the overall message that you would like your guests to take from the event.

How Businesses Can Transform Their Marketing Strategies For The Better

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Arguably the most important part of your business is its marketing. In theory, effective marketing will lead to more sales. Your marketing formula may need to evolve over time. The following contributed post is entitled, How Businesses Can Transform Their Marketing Strategies For The Better.

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If you want to make it in the modern business world, it’s all about marketing. You can’t expect your business to grow if you don’t market, so finding marketing schemes and campaigns are essential to keep your company afloat.

There are many forms of marketing. You have traditional methods such as newspaper ads and TV spots. You have passive marketing, where you trust people to see your ads around town to build interest. You also have new marketing models: digital marketing, which is what the majority of businesses rely on now.

However, not everyone has gotten on board. There are some businesses and industries that neglect to market their business effectively. This itself could be a cause for lack of growth, so it might be time you start looking at better ways to spread awareness of your business.

Small Businesses

Often, small businesses cannot afford to engage in comprehensive marketing strategies to get the word out. But as a small business, they don’t need to yet.

Instead, they need to find a way to compete with similar businesses in their area, but with a lack of funds, they can’t make witty ad campaigns or sass customers on social media. Instead, perhaps its better to go back to traditional methods.

Local areas love businesses that engage with the community, so showing that your company cares about the goings-on in and around the town or city will put you in the good books. It could shift their loyalty from faceless multi-nationals to someone who knows their names and says hello every time they step into the store.

Healthcare Industry

Healthcare is something that everybody needs in their life. Whether it’s routine checkups or ongoing prescriptions, healthcare is a basic human need. It might be because of this, though, that the healthcare industry is not as forward-thinking than other sectors when it comes to marketing. Maybe they think if it’s something everyone needs, then why waste resources telling them what they already know?

However, that’s not the case. There are different levels of healthcare, and they demand different approaches. Mental health marketing will differ from dental marketing, and vice versa, so it’s finding out how to best target your potential customers.

With a big focus on social media’s negative influence, mental health campaigns can be found on Instagram. In contrast, a dental marketing strategy could be used at the supermarket (where you buy dental supplies). This targets both patients where they are most likely to see it, which sounds like a win.

Marketing Firms

Who markets to the other marketers? It’s a strange one, as you’d expect many marketing firms would undertake their own marketing duties. However, with client campaigns to focus on, this isn’t always so easy.

The problem is that marketers can recognize when they’re being duped. Instead of following the same old routines, it’s better to look at new, more subtle ways to market your marketing firm. We’ve seen it through content marketing, and this has worked moderately well. But there could still be a better way.

Spreading Awareness

You cannot expect growth and recognition if you neglect to embrace the potential options to help you better market your product or business. Even if you stagnate, the world will continue to evolve, so follow it as best you can.