5 Masterful Marketing Tips For Generating Local Leads

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Most will argue that the most important part of business is not the the actual idea or service, but instead the marketing. Many entrepreneurs don’t focus on this aspect enough. The following contributed post is entitled, 5 Masterful Marketing Tips For Generating Local Leads.

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We are living in a digital age, and many companies now focus their attention on trying to reach a wider audience. However, stretching your nets further afield isn’t the only way to increase leads and sales. Learning to maximize conversions from your local demographic can be equally beneficial.

It’s easy to forget about the value of the customers on your doorstep. Here’s how to get more out of them.

1) Focus On Local SEO

The only thing better than reaching out to clients is to have them reach out to you. Even before COVID-19, a growing number of Google searches were focused on local businesses. The popularity of “near me” searches underlines the need for you to place added emphasis on local SEO. Targeting geographic search terms is essential, but you must also consider the growth of voice searches. Finally, a strong Google My Business listing will send local visibility through the roof. Traffic will soar.

2) Use Offline Marketing

Digital marketing trends are an ideal way to grow an audience and increase interest levels. However, offline marketing has a key role to play too. Many businesses rightly worry about the proposed costs. Direct mail advertising that targets local leads that have a genuine possibility of conversion can solve this issue. The healthy leads and contacts can subsequently point them towards the sales funnel. This is where personalized interactions can take success to the next level as selling practices can be tailored to them.

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3) Support The Community

Consumers don’t only judge companies based on their products. Brand image is an increasingly important feature for a socially-conscious generation. Therefore, you must do your bit for the local environment as well as the economy. Improved waste management should sit at the top of your agenda. Meanwhile, going green and supporting community causes will serve you well too. When potential leads can relate to the company and its brand message, they will be more likely to complete a purchase.

4) Be Accessible

While this step isn’t limited to local marketing, it has a telling impact on local audiences. Multichannel marketing can ignite interest in the business and its products. Sadly, it counts for very little if the leads cannot get hold of the sales staff. Social media channels can become a great portal for responding to questions. Meanwhile, call redirecting services facilitate great customer care even when you cannot afford to hire a team of agents. All contact details and information relating to your business opening hours should be clearly stated on your site too.

5) Join Forces

It’s very easy to fall into the trap of thinking gall other local businesses are your competition. But they’re not. For example, if you’ve started a PT business, it may be possible to work together with a local health food store. Your joint marketing efforts can double the visibility and professionalism. Crucially, you can share an audience without negatively impacting the sales of your partner. Marketing isn’t the only area where you can join forces. Joint orders on business services can also work wonders.

6. Use local social media groups

In addition to using email marketing to target local customers, you can also use various local media social platforms. This is where a company joins local social media groups to access in-depth information regarding their customers’ wants and desires. It also allows you to target the right customers for your products. If you want to reach a specific niche, you can do so through local social media accounts such as Facebook, or a WhatsApp group.

One reason why you should use social media to master marketing is that it can help you create a positive brand image. Besides, it can increase your brand’s awareness since today’s generation relies heavily on social media information. And the best thing about it is that you can use different channels to target customers based on your marketing goal. For instance, to increase brand awareness, you can use accounts such as Facebook, while those that want to generate leads that can result in sales should consider LinkedIn. It would be best to also look out for what channels your competitors use to select one that suits your business.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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