Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A major part of your business is its image and perception. Thus you want to the best possible image for your clients. The following contributed post is entitled, 4 Ways To Impress Your Clients.
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As a business owner, you want to do all that you can to impress your employees and impress your business partners, too. You’re running a business, and that business has to be the best around to bring in new clients. You may rely on referrals and repeat clients to be in business, so you want to ensure that you are keeping your current clients buttered up – not to put too fine a point on it. You want to know that you are doing a good enough job, and your clients are more than likely to tell you whether you are or not. Often, the best tool for your marketing is your existing clients, and you want them to spread the word about you as much as possible.
To do this, you should consider these four ways you can impress your clients and get them talking about you in the best possible light. From buying a golf cart wholesale and splashing your brand on it before you take your clients golfing, to the four methods we’ve got below, you can start impressing your clients and have your name out there for all to hear. Are you ready? Let’s go!
1. Remember, they’re people, too. Your clients are paying you for the work that you do but that doesn’t mean that they’re a back of money on legs. They are more than just a number or a paycheck: they’re people and they deserve to be treated as such. If you have a small list of clients, make a note of things like birthdays and projects and launches that they have coming up – it’ll make you look good to remember those things for them. It’ll also prompt you to send greetings cards.
2. Send a welcome package. If you have a new client sign a contract with you, it’s time to send them a welcome. You can put together a hamper of sorts of things that you know they would like along with an invitation to meet up and bring them for dinner or a drink to welcome them. You can leave information about your services in the welcome pack, too, so that they know where to go when they need help. This is going to make them remember you, don’t forget that!
3. Always thank your clients. Clients keep you in business, and it’s important to acknowledge and thank people for that. You should think about sending a thank you note when you have wrapped a project for a client. Yes, you’re being paid for business, but it’s nice to say thank you for the order in the first place. Without those orders, you wouldn’t be able to provide people with a service that they need. A simple thank you can go a long way!
4. Be on top of it all. If you want to impress your clients, you need to remember when to keep on top of everything. Stay on top of your projects among all of your clients, and keep everyone in the loop as you progress, too!
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. An important aspect of your business is attracting new clients to assure that your pipeline is continually filled. There several important keys to your marketing strategy. The following contributed post is entitled, 5 Ideas To Attract New Clients.
When you’re running a business, you’ve got to balance your time between retaining your current customers and working to attract new ones. To help you attract new clients today, these five tips may come in handy.
1 . Offer incentives
To attract new clients to your business, it can be useful to offer incentives. Provide discounts for your new customers; simple actions like this can work wonders. With a discount or two you can lure in those customers who wouldn’t have otherwise made a purchase. Once these customers have made a purchase with you, ensure that you make a note of the offers which drew them in. By tracking customer purchases, you can improve your marketing efforts to retain their ongoing loyalty.
2. More networking
When you’re looking to boost your brand awareness, networking is a crucial step. You should start by joining networking organizations and your trade association. You can also network online using sites like LinkedIn or apps like Shapr and One Million Cups. As an entrepreneur, it can be useful to join up to organizations such as ‘The Association For Entrepreneurship’. Here you’ll find networking opportunities, education, peer mentoring, and community involvement.
3. Improve your content marketing
To attract new clients, one of the most critical areas to focus on is your content marketing. Focus on best responding to search intent and on ensuring that your content is educational and engaging. Video marketing is one of the best ways to engage new audiences, boost your credibility, and increase conversions. To present your business as authentic, it’s helpful to focus on user-generated content. When customers can see that their peers are enjoying your products, they’ll be far more likely to convert.
4. Appeal to international markets
To attract new clients, you should aim to appeal to international markets. One of the easiest ways to do this is to cater to international client needs. Here are a few areas of focus:
● Currency Exchange: First off, make it easy for international clients to pay using their own currency. ● Worldwide Shipping: Offer worldwide shipping options so that your clients are not restricted to only one geographical location. ● Languages: Ensure that your website, your chatbots, and marketing materials cater to different languages, depending on the markets that you are targeting. ● Software Localization: Investing in a software localization service is a great way to target new markets. It refers to the procedure used to adapt your software to cater to new languages and cultural requirements.
5. Review sites
Last up, putting your business on review sites is a great way to get some glowing testimonials. When customers are looking for products, one of the first things they do is to look at reviews and testimonials. Make it easy for them to find you on review sites, and ask your existing customers to provide testimonials.
To widen your reach and keep on growing it’s important to be attracting new clients all of the time.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of your business that many don’t think about is your reputation. If you’ve developed a questionable reputation for any reason, you may see your business dry up. The following contributed post is entitled, Reasons Why Potential Clients Won’t Want To Do Business With You.
As a business owner, you will be reliant on your clients for your income. If you have a steady stream of people to do business with, you will start to make a profit and build your portfolio. But if you don’t? Well, you don’t need us to tell you the consequences of a low client base.
If you are struggling to find clients to work with you, there could be some very good reasons why. These include the following, so have a read, and make the necessary changes for the betterment of your business.
#1: A bad reputation
In business, a good reputation is everything. When people only have good things to say about you, you will garner a lot of trust and respect from others. But if you or your business is less than reputable, you will struggle to reach the clients you need for your business.
So, what can cause a bad reputation? Well, if the quality of your work is poor, you can be guaranteed bad word-of-mouth from past clients. If your business is less than ethical, perhaps because you fail to care for the environment in your manufacturing processes, you will also receive negative attention. And if you have a criminal record, even for something that may have happened a long time ago, you might also struggle to attain new clients if they discover something about you on a Google search.
The key here is to improve your reputation.
Focus on quality in every part of your business to ensure good client reviews.
And if you do have a criminal record, check out this advice on online content removal, as you may be able to get mention of your name removed if your conviction is spent. You might also want to seek out the services of an expungement lawyer in an attempt to get your criminal record expunged.
#2: Bad comparisons to your competition
If your business type was completely unique, you wouldn’t have to worry about the competition. However, you’re probably competing against a number of rivals in your bid to win new clients to your side, and you will struggle if you pale in comparison for any reason.
So, research your competition to find out why they might be winning more clients than you. It might be because their products or services are of better quality. They might be charging fairer prices. And it might be that their website is a lot better than yours in terms of professional design and content. These are just some of the reasons why you might be losing out to them, but there could be others.
To beat your rivals, better them in every conceivable way. Focus on quality work, adjust your pricing, improve your website, and do whatever else it takes to stop potential new clients from siding with them over you.
These are just two of the reasons why potential clients won’t want to do business with you. Of course, there could be other reasons, and to find out, you might want to ask them. Feedback forms are always a good idea, as are conversations on the phone if you want to find out the answer. When you know what the problems are, do what you can to make changes, as the more clients you have coming to your doors, the better.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When growing your business, your relationship with your clients is critical. If both parties trust one another, it’s likely that the relationship will be long lasting and fruitful for both sides. The following contributed post is entitled, 4 Steps To Building Client Trust.
As an independent professional or as head of a small start-up operation, it’s a huge task that takes up most of your resources to win new business. Think how much you’ve spent running ad campaigns, attending networking events and even cold calling to try and win new clients. New business, however, doesn’t have to mean new clients. If you shift your focus slightly to spend more of your time on building and maintaining brilliant working relationships with your existing client base, you can set yourself up to win repeat business, expand your offer to capture different areas of their trade, or benefit from word of mouth recommendations to others. Building lasting relationships takes time – it’s definitely a long game thing – which is why so many of us get impatient and shelve it in favour of chasing down new clients. But the rewards of putting the time and groundwork in can be huge – just follow these simple tips to get started.
Prioritise Effective Communication
Your main priority when it comes to managing client relations? Simple, timely, efficient communication. Providing updates, checking in and adding value with information not only develop your standing and position you as a go-to person but they also nicely demonstrate your range of capabilities and keep you and your business at the front of a client’s mind when they’re in the market to commission something. Responding promptly to queries and being useful and proactive with sharing information all demonstrate to the client that they and the health of their business are important to you. It also encourages an open and honest approach that creates the right environment for more business. Above all, be consistent in your approach.
Do What You Say You Will, When You Say You’ll Do It
This should go without saying, but sadly it’s something that can fall by the wayside. The key is that understanding little things affect how people perceive your stance on the big things. Say you mention the name of a great restaurant where you can get a table to your client, and they want the details for a business lunch. You say you’ll pass them on. Then in all the whirlwind of work and deadlines, somehow you don’t. Not a bit deal, right? Wrong. This little test demonstrate how reliable and how much integrity you have overall. How can a client choose to trust you on something important like delivering a project to budget or looking after data entry security if they already have the impression that you renege on your word? Every word and action counts, even the minor ones, in establishing trust.
There are a lot of responsibilities on the shoulders of any solopreneur or small business owner, and it’s very easy indeed to get overwhelmed. However, if you let this show to clients then you’ve made a fatal mistake. You have to remain upbeat and exclude the enthusiasm, energy and confidence that you want your clients to know your service for, even when you don’t feel like it. Having zeal for your work inspires others to come along with you and throw more business your way. They want to have you on their team. So even if you’re having the worst day, do not pass that impression on – it counts more than you may think.
See Your Client As An Individual
It’s an old truism that people deal with people, but it persists for a reason. Of course you have to keep your working relationships on a professional footing, but it’s also key to acknowledge the individuality of the people and the businesses you’re dealing with too. The level you do that to depends on the industry and the particular relationship you’ve established, but adding a personal touch will ensure you’re remembered and that you make a positive connection.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The lifeblood of any business is its customer base. Keeping them happy is in most cases, ensuring success. The following contributed post is thus entitled, The Customer Is King: How To Ensure Your Clients Feel Like VIPs.
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If you run a business, there’s every chance you’re familiar with the old adage, ‘the customer is king.’ Sadly, while many companies strive to provide a VIP experience, not all succeed in the mission to put the customer first. If you’re eager to improve your review scores, you’d like to put more emphasis on customer service, or you’re looking to raise your game to leave the competition in your wake, here are some suggestions to ensure your clients feel like royalty.
Analyze what you’re offering If you’re running marketing campaigns, you’re offering promotions, you’re sending out emails on a daily basis, and you’re providing new customers with incentives, it can be difficult to keep track of what you’re actually offering. Take a moment to analyze exactly what you’re providing for new and existing customers, read through your offers and adverts carefully, and make sure you can deliver on your promises. Check the small print, and ensure that clients have access to information about the terms and conditions attached to promotions and discounts. It’s also essential to realize your legal responsibilities as a business owner. If you sell products, for example, the last thing you want is to be challenged by a customer seeking legal advice about consumer claims. Your products should meet the relevant safety and quality standards, you should provide accurate descriptions, and you should have a refund policy in place. To avoid complaints and negative reviews, it’s crucial to ensure that you can fulfil promises, so take a good look at the promotions, products, and services you’re offering, verify that the information you’re providing is correct, and make sure you tick every legal box.
Act on feedback More and more businesses ask for feedback. Research shows that over 90% of people now read reviews before making a decision about which product to buy or which brand to choose. With reviews playing an increasingly important role in the decision-making process, it’s crucial to make use of feedback. If you’ve asked clients to provide and share comments, take the time to read and digest them, and act on them. It can be tempting to focus on positive feedback, which provides a feel-good factor, but negative comments can be even more valuable. If you know you’ve got something wrong, or you’re doing something that your customers don’t like, you can take steps to address the issue before you get any more comments. Feedback can also give you an insight into how consumers view your brand and provide you with ideas and inspiration to push your business forward.
Don’t overlook loyal customers Sometimes, businesses are guilty of chasing new customers so ferociously that they overlook their existing clients. As a company owner, there is nothing more valuable than a repeat customer. You’ve got a ready-made client ready and waiting to buy from you again, and that customer is also likely to recommend you to friends and family. If you’re building your client base, it’s natural to want to attract new customers, but don’t underestimate the importance of loyalty. Offer incentives for new clients, but don’t forget to reward those who have already contributed to your profits. There are lots of ways you can celebrate loyalty, from rewards cards to access to special offers or exclusive events. Remember that there’s nothing to stop your customers being lured in by introductory offers advertised by the competition.
Offer a personalized service Even if you’re one of a million customers, it’s nice to feel special. When you run a business, and you’re focused on providing exceptional standards of customer service, it’s incredibly beneficial to add a personal touch. This could mean anything from offering a bespoke shopping service to sending out personalized emails or offers on a customer’s birthday. Instead of addressing all your customers with a generic subject line and welcome, add that customer’s name. Research shows that personalized emails have a higher conversion rate. Use your own experiences as a customer. What has impressed you, and what has put you off choosing a specific company or brand?
Create a positive user experience When you go shopping, you browse your inbox, or you take a look at a website, what do you look for? Many buyers are now looking for more than a simple transaction, which involves swapping cash for a product or a service. Modern consumers want to enjoy an experience, which feels new, fresh, and engaging. Put yourself in your customer’s shoes for a moment. Take a walk through your salon, store, or restaurant, spend half an hour navigating your way around your website and take a look at the emails you send out to subscribers. Make notes. Are there changes you could make to enhance the experience? Could you offer new features on your site? Is it possible to improve the aesthetic of your shop or add ambiance with music or lighting? Could you provide a more luxurious experience by offering clients at your hair or beauty salon a coffee with fancy latte art or a glass of bubbly? Try and be original, and match the changes you make to your brand and the target market.
Provide staff training If customer service is an essential part of your business, or this is an area in which you’re keen to make improvements, make sure your staff has the relevant training, knowledge and skills to achieve the desired outcomes. If you own a restaurant, it doesn’t matter how brilliant the food is or how spectacular the interior looks. If the waiting staff is rude, this is what the diner will remember. Training can help employees to develop confidence and to understand what exceptional customer service entails.
To make it to the top in business, you have to be able to impress both new and existing customers. Consumers aren’t happy to settle for sub-standard products or poor customer service, and as a business owner, it’s your job to make sure that your customers feel like VIPs. If you can prioritize customer service, deliver on promises, add a personal touch and provide your clients with a positive, memorable experience, this will stand you in good stead to expand your business, attract rave reviews, and hopefully reap financial rewards.