4 Steps To Building Client Trust

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When growing your business, your relationship with your clients is critical. If both parties trust one another, it’s likely that the relationship will be long lasting and fruitful for both sides. The following contributed post is entitled, 4 Steps To Building Client Trust.

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As an independent professional or as head of a small start-up operation, it’s a huge task that takes up most of your resources to win new business. Think how much you’ve spent running ad campaigns, attending networking events and even cold calling to try and win new clients. New business, however, doesn’t have to mean new clients. If you shift your focus slightly to spend more of your time on building and maintaining brilliant working relationships with your existing client base, you can set yourself up to win repeat business, expand your offer to capture different areas of their trade, or benefit from word of mouth recommendations to others. Building lasting relationships takes time – it’s definitely a long game thing – which is why so many of us get impatient and shelve it in favour of chasing down new clients. But the rewards of putting the time and groundwork in can be huge – just follow these simple tips to get started.

Prioritise Effective Communication

Your main priority when it comes to managing client relations? Simple, timely, efficient communication. Providing updates, checking in and adding value with information not only develop your standing and position you as a go-to person but they also nicely demonstrate your range of capabilities and keep you and your business at the front of a client’s mind when they’re in the market to commission something. Responding promptly to queries and being useful and proactive with sharing information all demonstrate to the client that they and the health of their business are important to you. It also encourages an open and honest approach that creates the right environment for more business. Above all, be consistent in your approach.

Do What You Say You Will, When You Say You’ll Do It

This should go without saying, but sadly it’s something that can fall by the wayside. The key is that understanding little things affect how people perceive your stance on the big things. Say you mention the name of a great restaurant where you can get a table to your client, and they want the details for a business lunch. You say you’ll pass them on. Then in all the whirlwind of work and deadlines, somehow you don’t. Not a bit deal, right? Wrong. This little test demonstrate how reliable and how much integrity you have overall. How can a client choose to trust you on something important like delivering a project to budget or looking after data entry security if they already have the impression that you renege on your word? Every word and action counts, even the minor ones, in establishing trust.

Keep Positive

There are a lot of responsibilities on the shoulders of any solopreneur or small business owner, and it’s very easy indeed to get overwhelmed. However, if you let this show to clients then you’ve made a fatal mistake. You have to remain upbeat and exclude the enthusiasm, energy and confidence that you want your clients to know your service for, even when you don’t feel like it. Having zeal for your work inspires others to come along with you and throw more business your way. They want to have you on their team. So even if you’re having the worst day, do not pass that impression on – it counts more than you may think.

See Your Client As An Individual

It’s an old truism that people deal with people, but it persists for a reason. Of course you have to keep your working relationships on a professional footing, but it’s also key to acknowledge the individuality of the people and the businesses you’re dealing with too. The level you do that to depends on the industry and the particular relationship you’ve established, but adding a personal touch will ensure you’re remembered and that you make a positive connection.

Client Emergency: Shifting Products Fast

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. It’s important for any business to be able to correct mistakes and crisis situations, especially in instances where products are being shipped and sometimes be delayed or lost. The following contributed post is therefore entitled, Client Emergency: Shifting Products Fast.

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One of the greatest excitements about being in business is no day is ever the same. Every single day, there is a new challenge that you face. Something that many companies need to be more prepared for is when a client is in an emergency situation. If you have a business partnership, you should always prepare for the unexpected needs of your client. You have both taken on each other as partners and thus you must also be ready to pick up burdens from time to time. One such burden can be when a client is in desperate need for a sudden and new delivery of your products. For example, you are a truck engine manufacturer and a truck manufacturer just lost a shipment at sea due to bad weather. They have a client that is still awaiting their delivery of their trucks however new ones need to be made quickly. The partner now needs a fast and urgent delivery of your engines. Have you prepared for this, and what do you do?

Assess the urgency

Even though some companies are always going to keep a backup of their products for emergencies, sometimes when orders are filled up and more keep coming in this batch is used. A drill manufacturer might need to suddenly supply a home building company as they have chosen to expand at short notice. The backup batch is therefore used on this occasion. However now that they lack that backup batch, should their call to your metal company be treated as urgent? Assessing the urgency is somewhat of a hidden art but really, it’s the skill of gauging what the client really needs. You might be too busy to supply a client with your products but if put all your stations into overdrive you could end up making more mistakes, employees could end up making silly mistakes and getting hurt and quality control can drastically drop. Sometimes some emergencies aren’t really emergencies, so communicate with your client and assess how urgent their need is so you can cope and not make mistakes that will cost you.

Use reliable logistics

One thing that cannot ever be discounted or devalued is reliability. A company that can offer you their expert logistics expertise and services reliably should be placed high in your esteem. A hauling company that can transport freight at great pace and consistency to your client will save you both time and reaffirm and strengthen your relationship. A company such as Jayde transport is something to consider as being a reliable workhorse to come to your aid in cases of urgent client requirements. They have warehouse services but they stand out most in interstate trucking where their massive freight haulers can carry huge loads at one time. When you need to supply a business partner quickly and in large quantities, this is the kind of service that should be taken seriously.

Shifting products fast when a client is in a tight spot is incredibly important. They need you to come through and help them. Fulfilling their needs speedily will only go to strengthen your relationship and show them they made the right choice by entering into a business partnership with you.

Why Appointment Reminders Can Be Beneficial Can Be Beneficial For Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. When running any business enterprise, keeping appointments and deadlines with staff and partners is key. The following contributed post is thus entitled; Why Appointment Reminders Can Be Beneficial Can Be Beneficial For Your Business.

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With people leading busier lives than ever, it’s really easy for things to fall through the cracks, and for your clients, that might mean a forgotten appointment or two. This not only wastes your time, but it stops other people who might have needed that appointment accessing your services, and will more than likely cost you money that you are unlikely to recuperate. It is beneficial to both you and your clients that you have appointment reminder systems in place.

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1. You can redeploy resources

When you send out confirmations and reminders of appointments and don’t receive a reply, or you receive a response stating that the client will not be coming to the scheduled appointment, you can plan ahead and make the most of the time and resources. Perhaps you have a waiting list and are able to offer the time slot to someone else who needs it? If not, you can direct your staff to other tasks that need doing, or rearrange their working hours for that day. Knowing in advance means less sitting about waiting and more action.

2. You can decrease waiting times

If a client turns up even a few minutes late for an appointment, it can have a knock-on effect for the rest of the day. The next person is delayed, and the next person and so on, and before you know it, that five minutes delay has turned into an hour. No one likes waiting, and it is a sure fire way to annoy your customers. Sending an appointment reminder means they are more likely to turn up on time, and you can even customise them to request that they turn up a few minutes early, if required.

3. People like to be reminded

Studies have shown that people prefer to receive some type of digital reminder regarding their scheduled appointments. A text message is a perfect way of doing this – most of us carry our mobile phones around with us and check them regularly. It means that their day is not disrupted by phone calls from you. They also prefer the ability to reschedule their appointments if they are not able to make them. It is also perfectly safe to send reminders via text, as long as they do not contain any confidential or sensitive information.

4. You can understand your customers better

If you have a customer who repeatedly misses appointments or cancels them at the very last minute, you can keep a record of this. With this information, you can begin to build a picture and try to understand why this happens, and what you can do to prevent it. Are you booking appointments too far in advance? Are you reminding them at the right time?

Digital reminders are an excellent resource for businesses who are focused on customer service. By making the most of your time, documenting appointment habits and building a relationship with your clients, you and your staff will be able to focus on growing your business and maximizing profit.

How to Make Your Clients Happier All the Time

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of business is keeping your customers and clients happy and maintaining your relationships with them. The following contributed post is thus entitled; How to Make Your Clients Happier All the Time.

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It is said that it costs five times as much to find a new client that will buy from you, or use your service than it does to get an existing one to give you repeat business. It has to make economical sense to spend some of your marketing budget on letting your existing clients know of any new products you have on offer, or of any special deals that are available. Of course, new customers are important, but if you want your business to be strong you have to foster loyalty from the ones you already have.

Keep In Touch With Them

You should not make a sale and then ignore your customer. An occasional call or email will be appreciated by most of them especially if they are not always promotional. Keeping in touch with your customers lets them know that they matter to you and that you are always there to help them if they need assistance.

Simple things such as a handwritten Christmas card can make a big difference to how your business is viewed, and a personal touch such as this can keep the customer loyalty flowing.

Keep Your Premises Presentable

Not all businesses are online. If you have a store, warehouse, offices or anywhere else that your customers venture, they need to be kept presentable and safe all the time.

Make sure they do not get cluttered, particularly in walkways, as someone could be injured if they trip over an item. Keep them clean, as nothing is more off putting than dirty premises. You should use commercial cleaning services so that you can be certain that your store, offices or warehouse are spotless. All areas should be clean and safe for workers and customers alike.

Know Your Industry Well

Make sure you know all the ins and outs of your industry or profession. Customers who feel they are dealing with an expert will trust your business more and are likely to stay loyal to you. If you can solve a problem for them, this will ensure that they never go elsewhere.

Keep up to date with the latest trends in your line, and make sure that you are aware of any new laws and regulations that affect it. Your customers are relying on you and if you let them down because a law has changed that you and they were unaware of, they will soon find someone to give their business to.

Listen To Feedback From Customers

Feedback from your customers can be invaluable, regardless of whether it is good or bad. Good feedback will let you know that you are getting things right. If they are complaining you should thank them for getting in touch with you. Them letting you know there is a problem means you can put it right before the same issue arises with another client, and that could prevent you from losing more customers. Research leads us to the conclusion that customer loyalty is built on how complaints are responded to and dealt with, so ensure that you and your employees always handle them in a positive way.

In fact, some businesses send questionnaires or surveys to find the thoughts of their clients, as they consider them to be so important.

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Be Confident In All Your Dealings

Customers use your services or buy your products because they trust you, and you need to stay confident to maintain that trust. Always be decisive and positive and avoid words like ‘if’ or ‘maybe’ in your correspondence with them. If you think they might ask you something you are unsure about, do some research before you take their call or reply to their email.

If you really do not know the answer to a question, be honest and tell them that. Also, let them know that you will find the information they need and get back to them without delay. Once again, this will help to keep the trust you have built, but a quick response will also make them feel they matter.

Keep Your Promises

Be realistic about the delivery dates of products, or deadlines you can meet with a service. It is always better to be early than for goods to turn up late or for the deadline you have set yourself to be missed. You have to remember that if a customer has a bad experience because of unrealistic promises you made, they will tell everyone within earshot what an unreliable business you are.

They do not tend to tell so many people when their experience has been good, but if they only mention it to 4 or 5 people, that is getting your brand name around. Then some of those people may become customers too, and hopefully, they will be treated well enough to recommend your business as well.

Have Valuable Content On Your Website

If you are an online business, it is your website that people will go to view your products and services. Make sure the content on there is relevant and useful to the consumers that are likely to buy from you. It does not need to be all written content, as images and videos can sometimes be more appealing. It seems that these days, consumers are more likely to watch a video about products rather than read written text about them.

Use the feedback clients have given you in a question and answer section, as this can show others how often people come back to you. Let the customers know that you are using their comments, as that will make them feel a bit special that you consider what they think to be important enough to repeat.

Ask About New ideas

Keeping your existing customers is all about making them feel you care. If you have an idea for a new product or an addition to your services, send an email to all your existing customers asking their opinions. Firstly, this could bring invaluable advice before you move forward, and secondly, they will be impressed that you cared enough to ask the question.

Keeping your existing customers happy will give you a client base that is loyal, and most time, this is the best basis any business can have.