5 Ideas To Attract New Clients

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. An important aspect of your business is attracting new clients to assure that your pipeline is continually filled. There several important keys to your marketing strategy. The following contributed post is entitled, 5 Ideas To Attract New Clients.

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When you’re running a business, you’ve got to balance your time between retaining your current customers and working to attract new ones. To help you attract new clients today, these five tips may come in handy.

1 . Offer incentives

To attract new clients to your business, it can be useful to offer incentives. Provide discounts for your new customers; simple actions like this can work wonders. With a discount or two you can lure in those customers who wouldn’t have otherwise made a purchase. Once these customers have made a purchase with you, ensure that you make a note of the offers which drew them in. By tracking customer purchases, you can improve your marketing efforts to retain their ongoing loyalty.

2. More networking

When you’re looking to boost your brand awareness, networking is a crucial step. You should start by joining networking organizations and your trade association. You can also network online using sites like LinkedIn or apps like Shapr and One Million Cups. As an entrepreneur, it can be useful to join up to organizations such as ‘The Association For Entrepreneurship’. Here you’ll find networking opportunities, education, peer mentoring, and community involvement.

3. Improve your content marketing

To attract new clients, one of the most critical areas to focus on is your content marketing. Focus on best responding to search intent and on ensuring that your content is educational and engaging. Video marketing is one of the best ways to engage new audiences, boost your credibility, and increase conversions. To present your business as authentic, it’s helpful to focus on user-generated content. When customers can see that their peers are enjoying your products, they’ll be far more likely to convert.

4. Appeal to international markets

To attract new clients, you should aim to appeal to international markets. One of the easiest ways to do this is to cater to international client needs. Here are a few areas of focus:

● Currency Exchange: First off, make it easy for international clients to pay using their own currency.
● Worldwide Shipping: Offer worldwide shipping options so that your clients are not restricted to only one geographical location.
● Languages: Ensure that your website, your chatbots, and marketing materials cater to different languages, depending on the markets that you are targeting.
● Software Localization: Investing in a software localization service is a great way to target new markets. It refers to the procedure used to adapt your software to cater to new languages and cultural requirements.

5. Review sites

Last up, putting your business on review sites is a great way to get some glowing testimonials. When customers are looking for products, one of the first things they do is to look at reviews and testimonials. Make it easy for them to find you on review sites, and ask your existing customers to provide testimonials.

To widen your reach and keep on growing it’s important to be attracting new clients all of the time.

Reasons Why Potential Clients Won’t Want To Do Business With You

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of your business that many don’t think about is your reputation. If you’ve developed a questionable reputation for any reason, you may see your business dry up. The following contributed post is entitled, Reasons Why Potential Clients Won’t Want To Do Business With You.

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As a business owner, you will be reliant on your clients for your income. If you have a steady stream of people to do business with, you will start to make a profit and build your portfolio. But if you don’t? Well, you don’t need us to tell you the consequences of a low client base.

If you are struggling to find clients to work with you, there could be some very good reasons why. These include the following, so have a read, and make the necessary changes for the betterment of your business.

#1: A bad reputation

In business, a good reputation is everything. When people only have good things to say about you, you will garner a lot of trust and respect from others. But if you or your business is less than reputable, you will struggle to reach the clients you need for your business.

So, what can cause a bad reputation? Well, if the quality of your work is poor, you can be guaranteed bad word-of-mouth from past clients. If your business is less than ethical, perhaps because you fail to care for the environment in your manufacturing processes, you will also receive negative attention. And if you have a criminal record, even for something that may have happened a long time ago, you might also struggle to attain new clients if they discover something about you on a Google search.

The key here is to improve your reputation.

Focus on quality in every part of your business to ensure good client reviews.

Establish an ethics policy with guidance for on better code of conduct for you and your employees.

And if you do have a criminal record, check out this advice on online content removal, as you may be able to get mention of your name removed if your conviction is spent. You might also want to seek out the services of an expungement lawyer in an attempt to get your criminal record expunged.

#2: Bad comparisons to your competition

If your business type was completely unique, you wouldn’t have to worry about the competition. However, you’re probably competing against a number of rivals in your bid to win new clients to your side, and you will struggle if you pale in comparison for any reason.

So, research your competition to find out why they might be winning more clients than you. It might be because their products or services are of better quality. They might be charging fairer prices. And it might be that their website is a lot better than yours in terms of professional design and content. These are just some of the reasons why you might be losing out to them, but there could be others.

To beat your rivals, better them in every conceivable way. Focus on quality work, adjust your pricing, improve your website, and do whatever else it takes to stop potential new clients from siding with them over you.

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These are just two of the reasons why potential clients won’t want to do business with you. Of course, there could be other reasons, and to find out, you might want to ask them. Feedback forms are always a good idea, as are conversations on the phone if you want to find out the answer. When you know what the problems are, do what you can to make changes, as the more clients you have coming to your doors, the better.

Building A Strong B2B Client Base

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key making your business successful is creating “business-to-business” (B2B) collaborations. The more client bases you can build, the more you will strengthen your own business. The following contributed post is entitled, Building A Strong B2B Client Base.

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If you run a B2B business and you are wondering how to make sure that it is as successful as possible, there are obviously a range of things you might want to consider. One of the most important is that you are building up your client base to be as strong as it could possibly be, which means that you are going to have plenty of clients at any one time and therefore a brighter and more stable future. But how do you actually achieve that? In this post, we are going to take a look at how you can build a strong B2B client base in no time.

Get Clear On Your Service

First of all, you need to make sure that you are really clear on what exactly it is that you offer your clients, and whether it is something that is perfectly unique or not. Even if it is not, you have to get clear on what its major selling points are. If you are not even sure of this, you can’t really hope to sell it in the way that you would want to, so it is hugely important to think about this if possible. The clearer you get, the easier you can attract people with your sales pitch, so work on this as much as necessary to get to that point.

Work On Your Lead Generation

Many B2B companies are struggling not because they don’t have the potential clients to find, but because they are not really doing what they need to do in order to get them on board. You have to have a strong lead generation process if you want to develop your B2B business as well as possible, but this is something that takes a lot of time and practice to get quite right. You can work on your lead generation in a number of ways, and if you take a look at this page you will see that there are some key things to focus on to make sure you do it right. As long as you improve your lead generation, you are going to get many more clients on board in no time, and you can then start to build your client base much more easily and quickly.

Remember Customer Service

Some people often forget that it is just as important to look after your clients as you would any other customers, and if you fail to do that then you are probably going to be caught out in some way or another. Your B2B clients need to be treated as well as possible, and to receive the best customer service possible, if you want to make sure that they are truly going to hang around. Bear that in mind, do whatever you feel is necessary in keeping them happy, and you will find that it makes a huge difference to your B2B business’ forward efforts. Then it’s just a matter of continuing to deliver your service to them in style.

How to “Wow” Your Clients Before They Even Walk Through the Door

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Sales and marketing are sciences. In many instances your sales are actually made before your customers come close enough to view your products and services in an up close and personal way. The following contributed post is entitled, How to “Wow” Your Clients Before They Even Walk Through the Door.

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You are always looking for ways to showcase your business and stand out from your competitors. If you’re operating a brick and mortar business, there are a number of things you can do to catch your potential clients’ eye before they even walk through the door. If you want to set your business apart, consider some of the following techniques that are bound to “wow” passers by from the get go.

Create an Excellent Exterior

The outside of your building is arguably more important than the interior. If you’re selling a product or service inside your store, you want people to stop in their tracks and walk in. If you haven’t started on the construction of your business building yet and need a crane for hire, you might want to think about how you can create an eye catching exterior. Consult a reputable architect for design ideas and your new building will soon look outstanding from the outside.

Image from Pexels – CC0 Licence

Have Brilliant Branding

You can make sure your potential clients and customers know exactly what your business is all about before they even step through the door. Your brilliant branding techniques need to be clear, concise and consistent. Think about the colors, fonts, words and logos you use to promote your brand. Consider what your ideal client would find attractive and appealing and roll with these ideas first and foremost. Branding is all about diving deep into the mind of your ideal client so make sure you carry out plenty of market research to validate your ideas.

Create a Strong Social Media Presence

If you build up a strong brand reputation before anybody even steps into your store, you are already in an amazing position. Your social media presence is so important as it will be ingrained in your ideal client’s mind if you do a good job. Spark up conversations with people who you know will visit your store and make sure you leave a long lasting impression on them. Also, make sure that your social media branding and your store branding is consistent across the board.

Ensure Excellent Customer Service

When your communication is excellent both before and after you come into contact with your ideal client they are guaranteed to come back for more. A lot of people admit to boycotting certain brands because they had a terrible experience with their customer service in the past. Don’t let your communication let you down before your client even parts with their money!

As soon as you implement these tried and tested strategies you are going to see such a huge shift in the way your business is perceived from the outside. You don’t need to make huge, expensive changes in order to see the difference. All you need to do is assess what your ideal client is looking for. From stunning signage to a beautiful building, it’s time to blow your clients away from the moment they come into contact with your business.

4 Steps To Building Client Trust

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When growing your business, your relationship with your clients is critical. If both parties trust one another, it’s likely that the relationship will be long lasting and fruitful for both sides. The following contributed post is entitled, 4 Steps To Building Client Trust.

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As an independent professional or as head of a small start-up operation, it’s a huge task that takes up most of your resources to win new business. Think how much you’ve spent running ad campaigns, attending networking events and even cold calling to try and win new clients. New business, however, doesn’t have to mean new clients. If you shift your focus slightly to spend more of your time on building and maintaining brilliant working relationships with your existing client base, you can set yourself up to win repeat business, expand your offer to capture different areas of their trade, or benefit from word of mouth recommendations to others. Building lasting relationships takes time – it’s definitely a long game thing – which is why so many of us get impatient and shelve it in favour of chasing down new clients. But the rewards of putting the time and groundwork in can be huge – just follow these simple tips to get started.

Prioritise Effective Communication

Your main priority when it comes to managing client relations? Simple, timely, efficient communication. Providing updates, checking in and adding value with information not only develop your standing and position you as a go-to person but they also nicely demonstrate your range of capabilities and keep you and your business at the front of a client’s mind when they’re in the market to commission something. Responding promptly to queries and being useful and proactive with sharing information all demonstrate to the client that they and the health of their business are important to you. It also encourages an open and honest approach that creates the right environment for more business. Above all, be consistent in your approach.

Do What You Say You Will, When You Say You’ll Do It

This should go without saying, but sadly it’s something that can fall by the wayside. The key is that understanding little things affect how people perceive your stance on the big things. Say you mention the name of a great restaurant where you can get a table to your client, and they want the details for a business lunch. You say you’ll pass them on. Then in all the whirlwind of work and deadlines, somehow you don’t. Not a bit deal, right? Wrong. This little test demonstrate how reliable and how much integrity you have overall. How can a client choose to trust you on something important like delivering a project to budget or looking after data entry security if they already have the impression that you renege on your word? Every word and action counts, even the minor ones, in establishing trust.

Keep Positive

There are a lot of responsibilities on the shoulders of any solopreneur or small business owner, and it’s very easy indeed to get overwhelmed. However, if you let this show to clients then you’ve made a fatal mistake. You have to remain upbeat and exclude the enthusiasm, energy and confidence that you want your clients to know your service for, even when you don’t feel like it. Having zeal for your work inspires others to come along with you and throw more business your way. They want to have you on their team. So even if you’re having the worst day, do not pass that impression on – it counts more than you may think.

See Your Client As An Individual

It’s an old truism that people deal with people, but it persists for a reason. Of course you have to keep your working relationships on a professional footing, but it’s also key to acknowledge the individuality of the people and the businesses you’re dealing with too. The level you do that to depends on the industry and the particular relationship you’ve established, but adding a personal touch will ensure you’re remembered and that you make a positive connection.

Client Emergency: Shifting Products Fast

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. It’s important for any business to be able to correct mistakes and crisis situations, especially in instances where products are being shipped and sometimes be delayed or lost. The following contributed post is therefore entitled, Client Emergency: Shifting Products Fast.

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One of the greatest excitements about being in business is no day is ever the same. Every single day, there is a new challenge that you face. Something that many companies need to be more prepared for is when a client is in an emergency situation. If you have a business partnership, you should always prepare for the unexpected needs of your client. You have both taken on each other as partners and thus you must also be ready to pick up burdens from time to time. One such burden can be when a client is in desperate need for a sudden and new delivery of your products. For example, you are a truck engine manufacturer and a truck manufacturer just lost a shipment at sea due to bad weather. They have a client that is still awaiting their delivery of their trucks however new ones need to be made quickly. The partner now needs a fast and urgent delivery of your engines. Have you prepared for this, and what do you do?

Assess the urgency

Even though some companies are always going to keep a backup of their products for emergencies, sometimes when orders are filled up and more keep coming in this batch is used. A drill manufacturer might need to suddenly supply a home building company as they have chosen to expand at short notice. The backup batch is therefore used on this occasion. However now that they lack that backup batch, should their call to your metal company be treated as urgent? Assessing the urgency is somewhat of a hidden art but really, it’s the skill of gauging what the client really needs. You might be too busy to supply a client with your products but if put all your stations into overdrive you could end up making more mistakes, employees could end up making silly mistakes and getting hurt and quality control can drastically drop. Sometimes some emergencies aren’t really emergencies, so communicate with your client and assess how urgent their need is so you can cope and not make mistakes that will cost you.

Use reliable logistics

One thing that cannot ever be discounted or devalued is reliability. A company that can offer you their expert logistics expertise and services reliably should be placed high in your esteem. A hauling company that can transport freight at great pace and consistency to your client will save you both time and reaffirm and strengthen your relationship. A company such as Jayde transport is something to consider as being a reliable workhorse to come to your aid in cases of urgent client requirements. They have warehouse services but they stand out most in interstate trucking where their massive freight haulers can carry huge loads at one time. When you need to supply a business partner quickly and in large quantities, this is the kind of service that should be taken seriously.

Shifting products fast when a client is in a tight spot is incredibly important. They need you to come through and help them. Fulfilling their needs speedily will only go to strengthen your relationship and show them they made the right choice by entering into a business partnership with you.

Why Appointment Reminders Can Be Beneficial Can Be Beneficial For Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. When running any business enterprise, keeping appointments and deadlines with staff and partners is key. The following contributed post is thus entitled; Why Appointment Reminders Can Be Beneficial Can Be Beneficial For Your Business.

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With people leading busier lives than ever, it’s really easy for things to fall through the cracks, and for your clients, that might mean a forgotten appointment or two. This not only wastes your time, but it stops other people who might have needed that appointment accessing your services, and will more than likely cost you money that you are unlikely to recuperate. It is beneficial to both you and your clients that you have appointment reminder systems in place.

Photo by NeONBRAND on Unsplash

1. You can redeploy resources

When you send out confirmations and reminders of appointments and don’t receive a reply, or you receive a response stating that the client will not be coming to the scheduled appointment, you can plan ahead and make the most of the time and resources. Perhaps you have a waiting list and are able to offer the time slot to someone else who needs it? If not, you can direct your staff to other tasks that need doing, or rearrange their working hours for that day. Knowing in advance means less sitting about waiting and more action.

2. You can decrease waiting times

If a client turns up even a few minutes late for an appointment, it can have a knock-on effect for the rest of the day. The next person is delayed, and the next person and so on, and before you know it, that five minutes delay has turned into an hour. No one likes waiting, and it is a sure fire way to annoy your customers. Sending an appointment reminder means they are more likely to turn up on time, and you can even customise them to request that they turn up a few minutes early, if required.

3. People like to be reminded

Studies have shown that people prefer to receive some type of digital reminder regarding their scheduled appointments. A text message is a perfect way of doing this – most of us carry our mobile phones around with us and check them regularly. It means that their day is not disrupted by phone calls from you. They also prefer the ability to reschedule their appointments if they are not able to make them. It is also perfectly safe to send reminders via text, as long as they do not contain any confidential or sensitive information.

4. You can understand your customers better

If you have a customer who repeatedly misses appointments or cancels them at the very last minute, you can keep a record of this. With this information, you can begin to build a picture and try to understand why this happens, and what you can do to prevent it. Are you booking appointments too far in advance? Are you reminding them at the right time?

Digital reminders are an excellent resource for businesses who are focused on customer service. By making the most of your time, documenting appointment habits and building a relationship with your clients, you and your staff will be able to focus on growing your business and maximizing profit.

How to Make Your Clients Happier All the Time

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of business is keeping your customers and clients happy and maintaining your relationships with them. The following contributed post is thus entitled; How to Make Your Clients Happier All the Time.

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It is said that it costs five times as much to find a new client that will buy from you, or use your service than it does to get an existing one to give you repeat business. It has to make economical sense to spend some of your marketing budget on letting your existing clients know of any new products you have on offer, or of any special deals that are available. Of course, new customers are important, but if you want your business to be strong you have to foster loyalty from the ones you already have.

Keep In Touch With Them

You should not make a sale and then ignore your customer. An occasional call or email will be appreciated by most of them especially if they are not always promotional. Keeping in touch with your customers lets them know that they matter to you and that you are always there to help them if they need assistance.

Simple things such as a handwritten Christmas card can make a big difference to how your business is viewed, and a personal touch such as this can keep the customer loyalty flowing.

Keep Your Premises Presentable

Not all businesses are online. If you have a store, warehouse, offices or anywhere else that your customers venture, they need to be kept presentable and safe all the time.

Make sure they do not get cluttered, particularly in walkways, as someone could be injured if they trip over an item. Keep them clean, as nothing is more off putting than dirty premises. You should use commercial cleaning services so that you can be certain that your store, offices or warehouse are spotless. All areas should be clean and safe for workers and customers alike.

Know Your Industry Well

Make sure you know all the ins and outs of your industry or profession. Customers who feel they are dealing with an expert will trust your business more and are likely to stay loyal to you. If you can solve a problem for them, this will ensure that they never go elsewhere.

Keep up to date with the latest trends in your line, and make sure that you are aware of any new laws and regulations that affect it. Your customers are relying on you and if you let them down because a law has changed that you and they were unaware of, they will soon find someone to give their business to.

Listen To Feedback From Customers

Feedback from your customers can be invaluable, regardless of whether it is good or bad. Good feedback will let you know that you are getting things right. If they are complaining you should thank them for getting in touch with you. Them letting you know there is a problem means you can put it right before the same issue arises with another client, and that could prevent you from losing more customers. Research leads us to the conclusion that customer loyalty is built on how complaints are responded to and dealt with, so ensure that you and your employees always handle them in a positive way.

In fact, some businesses send questionnaires or surveys to find the thoughts of their clients, as they consider them to be so important.

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Be Confident In All Your Dealings

Customers use your services or buy your products because they trust you, and you need to stay confident to maintain that trust. Always be decisive and positive and avoid words like ‘if’ or ‘maybe’ in your correspondence with them. If you think they might ask you something you are unsure about, do some research before you take their call or reply to their email.

If you really do not know the answer to a question, be honest and tell them that. Also, let them know that you will find the information they need and get back to them without delay. Once again, this will help to keep the trust you have built, but a quick response will also make them feel they matter.

Keep Your Promises

Be realistic about the delivery dates of products, or deadlines you can meet with a service. It is always better to be early than for goods to turn up late or for the deadline you have set yourself to be missed. You have to remember that if a customer has a bad experience because of unrealistic promises you made, they will tell everyone within earshot what an unreliable business you are.

They do not tend to tell so many people when their experience has been good, but if they only mention it to 4 or 5 people, that is getting your brand name around. Then some of those people may become customers too, and hopefully, they will be treated well enough to recommend your business as well.

Have Valuable Content On Your Website

If you are an online business, it is your website that people will go to view your products and services. Make sure the content on there is relevant and useful to the consumers that are likely to buy from you. It does not need to be all written content, as images and videos can sometimes be more appealing. It seems that these days, consumers are more likely to watch a video about products rather than read written text about them.

Use the feedback clients have given you in a question and answer section, as this can show others how often people come back to you. Let the customers know that you are using their comments, as that will make them feel a bit special that you consider what they think to be important enough to repeat.

Ask About New ideas

Keeping your existing customers is all about making them feel you care. If you have an idea for a new product or an addition to your services, send an email to all your existing customers asking their opinions. Firstly, this could bring invaluable advice before you move forward, and secondly, they will be impressed that you cared enough to ask the question.

Keeping your existing customers happy will give you a client base that is loyal, and most time, this is the best basis any business can have.