Are You Making Life Easy For Your Customers

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As a business owner, a key to increasing your profits and the longevity of your business is making it easy for your customers to do business with you. This is something that will improve your reputation and your revenues long-term. The following contributed post is entitled, Are You Making Life Easy For Your Customers.

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There’s no doubt that your customers are at the very centre of your business. After all, without them, it really doesn’t matter how great your business is or how amazing your product is, none of that is going to be worth anything. Because of that, it’s essential that you make sure that you’re focusing on the kinds of quality of life improvements to your business that make it the most pleasant experience for your customers whenever you can. With that in mind, here are some things that you can do to make life easier for your customers.

Provide great customer service

Customer service is an essential part of any business and yet plenty of business owners don’t give it the thought that it really deserves. They tend to think of it as only really applying to making sure that you support your customers when something goes wrong. And make no mistake, that is a crucial part of any business’s customer service. However, there’s also a lot more to it than that. You also need to think about customer service in everything from the initial response that your business provides to customers to the ways in which you respond to any queries that customers might have. You need to be sure that every single interaction you have with your customers is as positive and supportive as possible.

Give them options

In the internet age, one thing that customers have become much more away of is the fact that they don’t have to put up with systems and situations that they find inconvenient. One upon a time they might have settled for things that don’t work exactly as they want them to, but that’s just not the case anymore. Because of that, you need to be sure that you’re giving them plenty of options. This could mean offering different payment options like the ability to send and receive digital checks. It could also involve things like offering multiple product options or ways to customise their experience with your business.

Make things simple

The last thing any customer wants is to have to spend their time dealing with roadblocks getting in the way of them getting the products that they want. One of the fastest ways to turn people off from your business is to make their experience with it complicated. Streamlining and simplifying your user experience ensures that interacting with your business is as simple as possible for just about every single one of your customers.

One of the most important things to remember is that making life easier for your customers isn’t just a matter of making sure that your customers stay happy. After all, happy customers are also a whole lot more likely to recommend your business to other people and drive up traffic towards your business overall. Making sure that customers come away from any interaction with your business feeling positive is essential if you want to be able to grow your business and create a strong and positive reputation for it.

Inspiring Loyalty In Your Customers: 3 Clever Tactics

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key to your business being successful is winning the loyalty of your customer base. Doing so will assure a continuous flow of profits and an assured furthered health of your business. The following contributed post is entitled, Inspiring Loyalty In Your Customers: 3 Clever Tactics.

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Why does your business need loyal customers? Well, the first reason is that it is much easier to sell to someone that has previously bought from you than a cold lead. Also, particularly loyal customers will help you spread brand awareness and act as ambassadors online too. Something that can also help you boost your sales. The good news is that you can find out exactly how you inspire customer loyalty in the post below. Keep reading to find out more.

Provide the best possible experience.

One way that you can ensure your customers are as loyal as possible is to pay attention to the experience that you provide them when they interact with you. In fact, this applies not only IRL in places like stores, restaurants, and other businesses but online as well.

In fact, there are some specific strategies you can use to ensure that your customer’s experience is as positive online. The first is to make sure that any website you operate is customized with the visitor in mind. After all, if you can’t get your website to work, customers are very unlikely to trust you with anything else.

Additionally, some businesses also go for innovative applications to complement their websites. These being intuitive to use when designed well. Thus, they can help to build up that trust relationship with your customer that is such a valuable foundation for long term loyalty.

Really listen to what they want.

People love to be listened too, customers doubly so. Of course, there are some serious advantages to actively hearing what the people that are responsible for your income have to say.

The reason for this is that listening to feedback and changing the way you do things in line with this will ensure that your customers are much happier. Both because they have been heard, and as things have been changed to better suit their needs.

Of course, happier customers are much more likely to remain loyal to your brand. Something that can ensure you have an effective sales funnel at all times, and your business is as successful as possible.

Be transparent, and keep promises.

A big part of gaining the loyalty of your customers is trust. In fact, if your customers trust you, then they are much more likely to be loyal. Of course, for a business to be trusted by its customers requires several things.

The first is that you keep any promises, you make no matter how small. Something that means deliveries need to arrive on time calls returned and problems solved.

Additionally, being transparent about your business’s ethos and practices is also essential if you want your customers to trust you. Something that means you need to both have a policy regarding company and supplier ethics and that you make sure you operate in line with this.

Of course, the work involved in establishing such trust will often be well rewarded. With customers coming back time and again for repeat business. Some may even become superfans or ambassadors for your brand organically, spreading the good word about you online and IRL!

Get Social: Brilliant Benefits For Your Business

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. As today’s world has become more digital, your social media presence is critical to your business’s success. While social media is misused on a personal level by many people, it’s a very valuable weapon in your arsenal for your business. The following contributed post is entitled, Get Social: Brilliant Benefits For Your Business.

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More than 3 billion people use social media platforms. While social networks may have started out as a communications hub designed to help friends, colleagues and family members stay in touch, its role has undoubtedly evolved. Today, social media plays an integral role in promoting businesses and enabling companies to reach out to customers. If you’re not already reaping the rewards of utilizing these networks and apps for your business, now is the time to get social.

Image credit https://pixabay.com/illustrations/social-social-media-communication-3064515/

Brilliant benefits for your business
If you’ve never used social media as a business tool before, you might be wondering what all the fuss is about. The truth is that social sites offer an incredible platform for all kinds of companies, and an effective social media marketing campaign can have an amazing impact. Here are some of the most significant advantages of using social media as a marketing tool:

Raising brand awareness
Branding is a means of giving your business personality and showing potential customers what you are all about. Social networks offer an opportunity to enable followers and friends to get to know your brand and to show the human side of your company. Whether you’re a fun, quirky business selling gifts, toys or novelty items, or a smart, professional firm offering services like accounting or legal advice, you can use social media to enhance your brand image. You can also get your name out there by encouraging all your existing friends and followers to share your pages and posts. A small group of virtual friends can soon become an expansive network.

Reaching more customers
Billions of people use social apps and sites, and many subscribers check their profiles and news feeds several times per day. Using social media advertising and sharing posts can help you build your client base and reach out to users you may never have been able to contact without social networks.

Defining an audience
Social platforms often have tools you can use to pinpoint users and define your audience. If you’re using adverts to promote your business, for example, you don’t want to pay for posts that have no chance of converting. You can use features like Facebook’s audience insights to maximize your chances of targeting people who are likely to have an interest in the products or services you’re selling. If you are looking to use social media to expand your customer base and increase conversion rates, and you’re not sure how to go about it, it’s wise to consider working with a social media agency. Marketing experts will be able to design and implement a campaign based on your objectives and your target market.

Engaging and communicating with users
Communication is key in modern business, and many customers like to have a relationship with the brands they buy from. Social sites enable you to share posts, comment and send messages within a matter of seconds.

Social media may be a platform for catching up with friends and sharing funny videos, but it can also be an incredibly effective marketing ploy. If you’re not already using these networks to showcase your business and attract customers, what are you waiting for?

How To Stay On The Good Side Of Your Online Customers

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Customer service is critical in ‘bricks and mortar’ business but its especially critical for online business. You want to stay in your customers’ good graces. The following contributed post is entitled, How To Stay On The Good Side Of Your Online Customers.

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The business world has always been competitive, but none more so than now, as internet businesses are popping up all over the place.

Should you run an online business then, it is important to know that you are but a tiny dot on the internet, competing with thousands of other dots (this is probably the first time anybody has described businesses in such a way) in a bid to gain customers.

To stay ahead of the game, you need to stay on the good side of any potential or existing customers. By doing so, you will receive good word of mouth instead of bad, and you might elevate your business above the many others sharing the virtual space of the internet with you.

Here are some of the things you need to do.

#1: Deliver on your promises

Online business owners often sway potential customers with promises of fast shipping and better quality products than their rivals, as just two examples. So, if you are going to tempt customers in with promises such as these, you need to ensure that you can live up to your word.

With the examples given, you would need a steady supply of mailers in your inventory to ensure fast shipping was possible, and you would also need to work with a decent courier company that could offer speedy delivery. And in terms of your product, you would need to research what other businesses offer, and find ways to improve the quality and the functionality of what you were selling.

Having delivered on your promises, you would have very happy customers on your hands!

#2: Secure your online business

Businesses, both large and small, are in danger of hacking attempts, so never assume that your online business is safe, even if it is just you and your computer set up in your bedroom.

If you get hacked, not only will your financial information be compromised, but your customers financial and personal data might be too. Should your customers become aware of this, be that through communication from yourself or because they have become the victim of cybercrime themselves, then your reputation will plummet.

We have some tips on our website with regards to protecting your online business, so have a read and follow the advice we give you at your earliest opportunity.

#3: Treat your customers well

Customers are fickle people. If they feel mistreated in any way, they will voice their opinions on social media and business review sites.

Therefore, give them the respect that they feel they deserve by treating them well.

What does this mean in reality?

Well, we have already alluded to two ways you can do this in the previous points we made in this article. But there is more you can do. This includes offering them speedy responses when they get in touch with you. You should respond to any complaints, and do what you can to make amends to any disgruntled customers. And you should go the extra mile in your customer service, perhaps by including hand-crafted ‘thank you’ cards with your deliveries, or by offering loyal customers a discount or the occasional freebie as tokens of your appreciation.

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By staying on your customers’ good side, you will retain their loyalty and benefit from new customers who have heard about your business. Follow our suggestions then, and research other ways to win over the hearts and the wallets of potential and existing customers.

Reasons Why Customers Don’t Trust Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Trust in business in key, especially the trust between you and your customers. Building your customers’ trust can be the difference between your business thriving or struggling which is why it’s critical that you maintain it. The following contributed post is entitled, Reasons Why Customers Don’t Trust Your Business.

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Being liked is important in the business world, but it is trust that will secure long-term loyalty. People are much more likely to buy from a brand that they trust, even if they don’t like them, than a brand that they like, but aren’t sure that they can trust. All companies strive to make a good first and lasting impression. The trouble is, good intentions don’t always work out the way that you planned. With that in mind, here are six reasons why customers don’t trust your business.

Products Differ From Descriptions
When marketing materials mislead consumers, whether it be intentionally or not, it can cause a lot of problems. After all, customers will have bought your products because of the promises that you made about them. If none of those promises can be kept, then a lot of people will have spent their money for nothing. Only promising what you’re sure you can deliver will prevent this issue.

Return Policies Are Complicated
Although purchasing a product that you don’t need isn’t an ideal situation, it is one that can be easily solved by a simple and prompt return policy. If a customer tries to return a product to you for a refund, and they find it to be a difficult process, it will result in a lack of trust. It may seem like a counterintuitive solution, but making it easy for customers to get their money back is helpful.

Only Cash Is Accepting
Making payments using a credit card offers a lot more protection than paying cash. This is why many consumers prefer it. Unless you’re a very small business, no customer is going to understand why they can’t pay with their card. Because of this, you should invest in credit card processing. This will make payments quicker and easier, as well as safer for everyone.

Extra Fees Sneak Up
Charging a late payment fee is an effective way to ensure that consumers make payments on time. That being said, this will only work if you warn customers about the charge. Although these fees might mean more money in your pocket, they will damage the relationships that you’ve built with your customers. Warning them about the fees, however, will show you care about them.

Lack Of Customer Reviews
A customer will always trust another more than they do you. This is why many people read reviews before they decide to make purchases. If you’re missing reviews on many of your products, it can put customers off from buying them. Providing an incentive, like a discount code or free gift, should be enough to convince buyers to leave reviews after making their purchase.

Complaints Are Always Ignored
Having no reviews can often be worse than receiving bad ones. After all, when you get bad feedback, you’re given an opportunity to respond to it. In this response, you can tell customers exactly how you intend to improve. The problem is, many businesses don’t bother to do this. Rather than ignoring your customers, you should talk to them, especially on social media.

Building trust with customers can be difficult, but breaking it is very easy. To avoid doing so, ensure that you don’t make any of the mistakes listed above.

Are You Confusing Your Customers?

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In any business, clear communication with your customer base is critical. Ensuring this clear communication could be the difference between your business thriving or dying off. The following contributed post is entitled, Are You Confusing Your Customers?

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Everything about business can be confusing. One minute you think you know it all, then all of the sudden you realise that someone is doing something totally better than you, and that the systems you have in place haven’t been the most effective. But that’s simply because businesses are developing at such a rapid rate, that the demand for new software and systems to facilitate that is always growing, meaning it’s to keep up with the technological race that’s fueling business. But the demand on new technology production is not the only thing that seems to be increasing as the years go on, customer demand seems to only be getting worse. The world’s population is expanding at such a rapid rate, meaning more and more people are now waiting to be pleased, and more and more are there to shake up your business. Customers literally control everything you do, and manipulate your business perhaps without you even realising. So considering they’re so precious to the progression of your business, we think it’s about time that we introduced the problem that so many businesses are having, and that’s customer confusion. Confusing your customers through the processes you use is so easy to do. It’s hard to simplify your business, so much so that’s perfection to your customers. But this is what we’re going to try and help you with, because the simpler it is to use your business, the more people that will come flocking. So take some time to have a read of the tips below, and see if we can help your business!

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The End Sale

The end sale is the most important part. Just because someone is so close to clicking pay, it doesn’t mean that if your end process is clunky and hard, then people won’t just click that little x button in the corner. So you really have to think about the ways that you can simplify your sales process, so that your customers can move from one section to the next, seamlessly. So the first thing you need to do, is think about your connectivity, and what terminal you connect to, to allow your customers to pay. Some of you will be connected to the slowest vendors, meaning your customers experience delay after delay, and you experience more hassle. Some vendors mean you have to download software that could so easily malfunction at any point, meaning potential customers will definitely turn away. What you need to look into, is methods such as the InovioPay virtual terminal. Virtual meaning you don’t have to download any dodgy software packages and hope that you find them easy to use, and an outsourced terminal will handle all of the transaction for you. Having something like this to facilitate payments and make the whole thing easier is exactly what you need, especially if you’re finding that people are never actually completing a sale, only getting close to the end!

Filling Them With Jargon

Filling Them with jargon is the worst thing that you can do, but most likely the thing that you are doing right now. Customers might not always want to hear the technical side of things, they want to know what it does, and how it’s going to benefit them. Yet so many businesses fill their website with all these technical terms, facts and figures, and we don’t understand why! So have a scroll through your website at the minute, and see if you can change the way you’re describing your company and the products you sell. You might find you can dumb it down a little, and make the whole website a little more attractive, so that you can retain more customers!

Terrible Add Ons

One that we want to finish with, because we know how damaging this can be to a business. So many of you will be selling products, but selling a lie. It’s a trap we’ve all fell into as customers, and it’s so frustrating. This is when you buy one product, and then get told you need to buy add ons to make it work. This is so infuriating for someone who thinks they’ve bought all they need, only to find out they need to buy more in order to get it fully functioning. So if you’re selling anything where you could possibly do this, change your sales technique. It might seem like a good idea in terms of money, but it’s really going to damage your reputation as a business. Focus on honest products, with honest reviews!

Breaking Down Your Business’ Barriers

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of any business is its communication – its marketing and its customer relations. In today’s digital world, it’s important to understand how to leverage all tools available to make sure this important component is working for you optimally. The following contributed post is entitled, Breaking Down Your Business’ Barriers.

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Is your business reaching the right people? If not, why not? It’s something that you should be thinking about in greater detail. Small companies can be at risk of staying stagnant and not reaching the growth that they’re capable of, and there could be some simple reasons to blame. Growing your business is all about breaking down those barriers to help you bring new clients and customers on board and start enhancing your profits. Here are some of the things you can do to help your business come out on top.

Image Credit: Unsplash under Creative Commons

Targeting the right customers

Is your business targeting the right customers? Some businesses can find that the demographics they think they should be targeting might not be the right groups for them after all. Conducting some thorough research is important to find out who is buying your products and services and how you can attract similar people to your business.

Social media is one of your most useful tools for targeting. With the right approach, you can focus your digital marketing activity so that it closely targets the people who are most likely to engage with your business. If you’re not using social media targeting yet, make it a priority to get started.

Making the most of your online presence

How is your website performing? If you’re struggling to attract visitors then you should think about changing your website to help make it more appealing. The load time to the layout of your website can have an impact on how long someone will stay on it. Therefore, if people are landing on your website, but their stay is short, you need to think about how your web content might be affecting their journey.

However, if the issue is that your page visits are low, you might need to think about creating a better promotion strategy for your website. SEO is one of the most important elements of getting your website seen, and seoexplode.com can help point you in the right direction. Improving the content and the visibility of your website is vital for getting results, so make it a priority to help you drive those sales.

Talk to your customers

How well do you know your customers? If you want to gain an insight into how they feel about your business, then you need to ask them. Polls and surveys can help you gain some interesting insights into your customers’ behavior, and could help you make some big improvements. Before making any significant changes such as your brand name or launching new products, try to get the opinions of your customers first. Asking for feedback at the end of a sale is another way to ensure that you continue to improve your services and give your customers more of what they want.

It can take years for businesses to experience growth, but using some of the methods above can help you accelerate the process. Identifying what your barriers are is the first step towards breaking them, so think about your business’ performance and build strategies that will ensure growth and take your business forward.

The Power Of The Personal Touch

Two of my blog’s key focuses are Financial Literacy/Money and Business/Entrepreneurship. Depending upon the type of business you’re running, a key to its success is its personal touch. The more customers connect with your business, the more they’ll support your operations and return. The following contributed post is therefore entitled, The Power Of The Personal Touch.

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It should come as no surprise that the personal touch matters in business. Providing a reliable point of contact for each customer can streamline the selling process. The employee in question can then get a feel for what your customers want, and sell as much as possible. On top of which, customers will come to feel at ease with that one person. As a result, they may trust your company more than they would otherwise. For proof of how important this personal aspect of business is, consider social media. Here, companies focus on building strong voices and personal connections for just this reason.

What you might not realize is that getting personal with products can also make a difference. In the same way, this personal touch can improve customer relations. Whether you make items to order or personalize as you go, it can also benefit your business in the following ways.

A chance to give customers what they want

Any company would like to cut customer complaints wherever possible. Disgruntled customers are never pleasant to deal with. Dissatisfaction can also stop people from coming back, and damage your reputation in the bigger picture. If you choose to make items to order, though, you could cut back on complaints in a significant way. That’s because each item will be tailor-made with a customer specifications in mind. That removes any real margin for error and makes sure customers can’t pin anything they aren’t 100% happy with on you. They told you what they wanted, after all. Before you know, operating in this order-by-order way can see satisfaction levels skyrocketing. Your reputation might just rise along with them. It may be more work on the outset, but you can bet it would be worth your while.

A way to add sentimental value

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Sentimental value is an invaluable product addition. In many ways, all business owners would love to achieve this with their ideas. The things already have enough sentimental value for you, after all. And, if you can accomplish the same for customers, they’re more liable to remember your company and tell others about it. So, how do you add sentimentality with products? Through things like engraving, of course. By investing in laser cutting equipment, you can include unforgettable personal messages. All you would need to do is read up on something like this boss laser cutter review to make sure you’re investing in machinery you can trust. Then, you could offer this service to anyone who comes through your doors, and enjoy the rewards.

An increased chance of loyalty

Any business owner knows that customer loyalty is one of the best ways to make money which keeps on coming. And, loyalty is exactly what you’ll get with personal products like these. At least, you will if you do things well. Before you know, meeting with every customer need can see people coming back to you time and again. And, when that happens, you can really start to consider your company a success.

3 Ways For Contractors To Get More Repeat Customers

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A lot of people work in the area of ‘contracting’, particularly with government agencies. When working in this sector, it’s important to know how to get repeat business. The following contributed post is thus entitled, 3 Ways For Contractors To Get More Repeat Customers.

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If you’re a contractor, it’s the loyal customers that will sustain your business. If all of your customers are only using you once, you’re not going to have enough regular work to keep you going. But finding repeat customers is often easier said than done. If you find that you’re getting a lot of new customers but you can’t turn any of them into repeat customers, you’re getting something wrong somewhere along the line. These are some of the best ways to get more repeat customers for your contractor business.

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Make The Work Last

This is very important. If you repair something for somebody and it breaks again 6 months down the line, they’re not going to call you again to fix it. In fact, they won’t call you for any other work they need doing either. That’s why it’s important that you do a good job that’s actually going to last. A big part of that is the materials that you use for the job. For example, if you’re doing some plumbing work and you buy cheap pipe and fittings, they’re likely to corrode and leak pretty soon. But if you buy decent quality black iron pipe fittings and copper pipe, the job will last for years to come. As well as good materials, you need to make sure that the workmanship is perfect. Don’t rush jobs to get the next one in and earn more money, it won’t work in the long run. Take your time and make sure that everything is perfect. You also need to be realistic about your own abilities and don’t take on jobs that you’re not really equipped to do. The work will be bad and you’ll lose the customer for good.

Build A Relationship

The work is obviously an important part of it, but you’ve got to remember that the customer is going to have you in their house, so they need to feel comfortable around you. If you don’t have a good relationship with your customers, they’re not likely to ask you back. Always make sure that you’re polite to customers, the way that you represent your company is very important. If you can offer a personalized service to each customer, you’ll build better relationships and they’ll be more likely to call you next time they need work doing.

Follow Up With Customers

If you finish the job and then don’t have any other contact with your customer, you’re missing an important part of the process. The aftercare is just as important as the work itself. You should always call up your customers a week or so after you’ve finished the job to make sure that everything is ok. If there are any small tweaks that need to be made, you should do it for free. By offering good aftercare to your customers, you can show that you’re invested in the work and you care about them. This is what people are looking for in a contractor so it’ll really help you to get repeat customers.

If you use these simple tips to get more repeat customers, your contractor business will thrive.

Getting More Feet Through Your Business’s Front Door

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If own a ‘brick and mortar’ business, it’s important to get as much traffic into your establishment as possible. As such you must figure out how to get potential customers to want to come in and do business. The following contributed post is thus entitled, Getting More Feet Through Your Business’s Front Door.

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Brick and mortar businesses are finding it difficult in a world of business that’s growing increasingly digital. Even if your business has no online equivalents, you’re still working against the fact that fewer people are out-and-about since they can have most of their needs fulfilled online. So, you need to make sure you can get as many people in off the street as possible. Here’s how you can ensure your business gets more feet through that front door.

Picture by Clem Onojeghuo

Make a big deal of it
If you’re looking to draw customers, then few things work than making an occasion of it. While throwing a launch event is usually saved for the opening of a business, it doesn’t necessarily have to be. A launch event can also be used to celebrate the unveiling of a new product or service. Marketing and spreading the word of the launch event in advance is crucial and using your industry contacts can help build the buzz around it if they’re willing to give it a shout-out on their own platforms. The launch event gets people in through the door, helping them become familiar with premises and giving you the perfect opportunity to sell them on the products and services that can see them coming back soon, too.

Choose the right place
If you’re just starting your brick and mortar business, then you should pause to ensure you’re choosing the best potential property for it. Location is key and using online tools like dental listings can help you find the properties best suited to the kind of business you need to run. However, the most important part of the location is the fact that it’s highly visible and accessible to customers. If it’s tucked away and hard to find, then you might have more trouble getting people through the door organically, as they’re not as likely to see it and be reminded that they need or were thinking about whatever service you provide.

Picture sourced by John-Mark Smith

Say hi to the neighbors
Many businesses that don’t sell goods that are immediately attractive might not rely as much on the storefront as others. Important service providers, such as dental practices, law firms, and property agents need to find other ways to inform their local community about the fact that they are there. The online world can help, as we will explore further, but don’t underestimate the power of old marketing methods, either. Physical mail marketing is still one of the most cost-effective tricks in the book, and leaflet distribution is one of the most effective methods of it. It gives you the opportunity to share all the necessary details of the business at a glance and gives your future customers and clients an easy-to-keep remind of your location and contact details that can help drive further into the marketing pipeline.

Make sure that it sticks out
The aesthetic of the business has a huge role to play in both how appealing it is but also how noticeable it is. Improving the aesthetic of the business is all about having the brand on display. Having the right signage, planning your visual merchandising so that your best goods show in the window, and making the surroundings presentable through landscaping and general maintenance can all make it more appealing to the eye and noticeable. Even if your business isn’t in the most visible or accessible area, you can still invest in signage that can help direct customers your way.

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Don’t forget to list it online
Even though we’re looking at brick and mortar businesses, the online world still has a large role to play in driving customers in your direction. A growing percentage of your customer base is going to turn to the internet when looking for businesses and researching them, even local businesses they plan on visiting in person. Improving your local search optimization can help you gain a place of prominence when potential customers search for terms relevant to the business. Creating a Google listings profile can help them immediately learn your location and how to get in touch with you. A good website with information on your services and social media presence can make your business seem all the more approachable and with-the-times, as well. If you neglect the online world, your business is going to feel the impact of it.
Hopefully, the tips above give you some inspiration on how to draw more customers inside if your employees are feeling a little lonely and your cash flow is starting to feel the effects.