How To Stay On The Good Side Of Your Online Customers

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Customer service is critical in ‘bricks and mortar’ business but its especially critical for online business. You want to stay in your customers’ good graces. The following contributed post is entitled, How To Stay On The Good Side Of Your Online Customers.

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(Pixabay CC0 License)

The business world has always been competitive, but none more so than now, as internet businesses are popping up all over the place.

Should you run an online business then, it is important to know that you are but a tiny dot on the internet, competing with thousands of other dots (this is probably the first time anybody has described businesses in such a way) in a bid to gain customers.

To stay ahead of the game, you need to stay on the good side of any potential or existing customers. By doing so, you will receive good word of mouth instead of bad, and you might elevate your business above the many others sharing the virtual space of the internet with you.

Here are some of the things you need to do.

#1: Deliver on your promises

Online business owners often sway potential customers with promises of fast shipping and better quality products than their rivals, as just two examples. So, if you are going to tempt customers in with promises such as these, you need to ensure that you can live up to your word.

With the examples given, you would need a steady supply of mailers in your inventory to ensure fast shipping was possible, and you would also need to work with a decent courier company that could offer speedy delivery. And in terms of your product, you would need to research what other businesses offer, and find ways to improve the quality and the functionality of what you were selling.

Having delivered on your promises, you would have very happy customers on your hands!

#2: Secure your online business

Businesses, both large and small, are in danger of hacking attempts, so never assume that your online business is safe, even if it is just you and your computer set up in your bedroom.

If you get hacked, not only will your financial information be compromised, but your customers financial and personal data might be too. Should your customers become aware of this, be that through communication from yourself or because they have become the victim of cybercrime themselves, then your reputation will plummet.

We have some tips on our website with regards to protecting your online business, so have a read and follow the advice we give you at your earliest opportunity.

#3: Treat your customers well

Customers are fickle people. If they feel mistreated in any way, they will voice their opinions on social media and business review sites.

Therefore, give them the respect that they feel they deserve by treating them well.

What does this mean in reality?

Well, we have already alluded to two ways you can do this in the previous points we made in this article. But there is more you can do. This includes offering them speedy responses when they get in touch with you. You should respond to any complaints, and do what you can to make amends to any disgruntled customers. And you should go the extra mile in your customer service, perhaps by including hand-crafted ‘thank you’ cards with your deliveries, or by offering loyal customers a discount or the occasional freebie as tokens of your appreciation.

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By staying on your customers’ good side, you will retain their loyalty and benefit from new customers who have heard about your business. Follow our suggestions then, and research other ways to win over the hearts and the wallets of potential and existing customers.

Reasons Why Customers Don’t Trust Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Trust in business in key, especially the trust between you and your customers. Building your customers’ trust can be the difference between your business thriving or struggling which is why it’s critical that you maintain it. The following contributed post is entitled, Reasons Why Customers Don’t Trust Your Business.

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Being liked is important in the business world, but it is trust that will secure long-term loyalty. People are much more likely to buy from a brand that they trust, even if they don’t like them, than a brand that they like, but aren’t sure that they can trust. All companies strive to make a good first and lasting impression. The trouble is, good intentions don’t always work out the way that you planned. With that in mind, here are six reasons why customers don’t trust your business.

Products Differ From Descriptions
When marketing materials mislead consumers, whether it be intentionally or not, it can cause a lot of problems. After all, customers will have bought your products because of the promises that you made about them. If none of those promises can be kept, then a lot of people will have spent their money for nothing. Only promising what you’re sure you can deliver will prevent this issue.

Return Policies Are Complicated
Although purchasing a product that you don’t need isn’t an ideal situation, it is one that can be easily solved by a simple and prompt return policy. If a customer tries to return a product to you for a refund, and they find it to be a difficult process, it will result in a lack of trust. It may seem like a counterintuitive solution, but making it easy for customers to get their money back is helpful.

Only Cash Is Accepting
Making payments using a credit card offers a lot more protection than paying cash. This is why many consumers prefer it. Unless you’re a very small business, no customer is going to understand why they can’t pay with their card. Because of this, you should invest in credit card processing. This will make payments quicker and easier, as well as safer for everyone.

Extra Fees Sneak Up
Charging a late payment fee is an effective way to ensure that consumers make payments on time. That being said, this will only work if you warn customers about the charge. Although these fees might mean more money in your pocket, they will damage the relationships that you’ve built with your customers. Warning them about the fees, however, will show you care about them.

Lack Of Customer Reviews
A customer will always trust another more than they do you. This is why many people read reviews before they decide to make purchases. If you’re missing reviews on many of your products, it can put customers off from buying them. Providing an incentive, like a discount code or free gift, should be enough to convince buyers to leave reviews after making their purchase.

Complaints Are Always Ignored
Having no reviews can often be worse than receiving bad ones. After all, when you get bad feedback, you’re given an opportunity to respond to it. In this response, you can tell customers exactly how you intend to improve. The problem is, many businesses don’t bother to do this. Rather than ignoring your customers, you should talk to them, especially on social media.

Building trust with customers can be difficult, but breaking it is very easy. To avoid doing so, ensure that you don’t make any of the mistakes listed above.

Are You Confusing Your Customers?

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In any business, clear communication with your customer base is critical. Ensuring this clear communication could be the difference between your business thriving or dying off. The following contributed post is entitled, Are You Confusing Your Customers?

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Everything about business can be confusing. One minute you think you know it all, then all of the sudden you realise that someone is doing something totally better than you, and that the systems you have in place haven’t been the most effective. But that’s simply because businesses are developing at such a rapid rate, that the demand for new software and systems to facilitate that is always growing, meaning it’s to keep up with the technological race that’s fueling business. But the demand on new technology production is not the only thing that seems to be increasing as the years go on, customer demand seems to only be getting worse. The world’s population is expanding at such a rapid rate, meaning more and more people are now waiting to be pleased, and more and more are there to shake up your business. Customers literally control everything you do, and manipulate your business perhaps without you even realising. So considering they’re so precious to the progression of your business, we think it’s about time that we introduced the problem that so many businesses are having, and that’s customer confusion. Confusing your customers through the processes you use is so easy to do. It’s hard to simplify your business, so much so that’s perfection to your customers. But this is what we’re going to try and help you with, because the simpler it is to use your business, the more people that will come flocking. So take some time to have a read of the tips below, and see if we can help your business!

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The End Sale

The end sale is the most important part. Just because someone is so close to clicking pay, it doesn’t mean that if your end process is clunky and hard, then people won’t just click that little x button in the corner. So you really have to think about the ways that you can simplify your sales process, so that your customers can move from one section to the next, seamlessly. So the first thing you need to do, is think about your connectivity, and what terminal you connect to, to allow your customers to pay. Some of you will be connected to the slowest vendors, meaning your customers experience delay after delay, and you experience more hassle. Some vendors mean you have to download software that could so easily malfunction at any point, meaning potential customers will definitely turn away. What you need to look into, is methods such as the InovioPay virtual terminal. Virtual meaning you don’t have to download any dodgy software packages and hope that you find them easy to use, and an outsourced terminal will handle all of the transaction for you. Having something like this to facilitate payments and make the whole thing easier is exactly what you need, especially if you’re finding that people are never actually completing a sale, only getting close to the end!

Filling Them With Jargon

Filling Them with jargon is the worst thing that you can do, but most likely the thing that you are doing right now. Customers might not always want to hear the technical side of things, they want to know what it does, and how it’s going to benefit them. Yet so many businesses fill their website with all these technical terms, facts and figures, and we don’t understand why! So have a scroll through your website at the minute, and see if you can change the way you’re describing your company and the products you sell. You might find you can dumb it down a little, and make the whole website a little more attractive, so that you can retain more customers!

Terrible Add Ons

One that we want to finish with, because we know how damaging this can be to a business. So many of you will be selling products, but selling a lie. It’s a trap we’ve all fell into as customers, and it’s so frustrating. This is when you buy one product, and then get told you need to buy add ons to make it work. This is so infuriating for someone who thinks they’ve bought all they need, only to find out they need to buy more in order to get it fully functioning. So if you’re selling anything where you could possibly do this, change your sales technique. It might seem like a good idea in terms of money, but it’s really going to damage your reputation as a business. Focus on honest products, with honest reviews!

Breaking Down Your Business’ Barriers

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of any business is its communication – its marketing and its customer relations. In today’s digital world, it’s important to understand how to leverage all tools available to make sure this important component is working for you optimally. The following contributed post is entitled, Breaking Down Your Business’ Barriers.

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Is your business reaching the right people? If not, why not? It’s something that you should be thinking about in greater detail. Small companies can be at risk of staying stagnant and not reaching the growth that they’re capable of, and there could be some simple reasons to blame. Growing your business is all about breaking down those barriers to help you bring new clients and customers on board and start enhancing your profits. Here are some of the things you can do to help your business come out on top.

Image Credit: Unsplash under Creative Commons

Targeting the right customers

Is your business targeting the right customers? Some businesses can find that the demographics they think they should be targeting might not be the right groups for them after all. Conducting some thorough research is important to find out who is buying your products and services and how you can attract similar people to your business.

Social media is one of your most useful tools for targeting. With the right approach, you can focus your digital marketing activity so that it closely targets the people who are most likely to engage with your business. If you’re not using social media targeting yet, make it a priority to get started.

Making the most of your online presence

How is your website performing? If you’re struggling to attract visitors then you should think about changing your website to help make it more appealing. The load time to the layout of your website can have an impact on how long someone will stay on it. Therefore, if people are landing on your website, but their stay is short, you need to think about how your web content might be affecting their journey.

However, if the issue is that your page visits are low, you might need to think about creating a better promotion strategy for your website. SEO is one of the most important elements of getting your website seen, and seoexplode.com can help point you in the right direction. Improving the content and the visibility of your website is vital for getting results, so make it a priority to help you drive those sales.

Talk to your customers

How well do you know your customers? If you want to gain an insight into how they feel about your business, then you need to ask them. Polls and surveys can help you gain some interesting insights into your customers’ behavior, and could help you make some big improvements. Before making any significant changes such as your brand name or launching new products, try to get the opinions of your customers first. Asking for feedback at the end of a sale is another way to ensure that you continue to improve your services and give your customers more of what they want.

It can take years for businesses to experience growth, but using some of the methods above can help you accelerate the process. Identifying what your barriers are is the first step towards breaking them, so think about your business’ performance and build strategies that will ensure growth and take your business forward.

The Power Of The Personal Touch

Two of my blog’s key focuses are Financial Literacy/Money and Business/Entrepreneurship. Depending upon the type of business you’re running, a key to its success is its personal touch. The more customers connect with your business, the more they’ll support your operations and return. The following contributed post is therefore entitled, The Power Of The Personal Touch.

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It should come as no surprise that the personal touch matters in business. Providing a reliable point of contact for each customer can streamline the selling process. The employee in question can then get a feel for what your customers want, and sell as much as possible. On top of which, customers will come to feel at ease with that one person. As a result, they may trust your company more than they would otherwise. For proof of how important this personal aspect of business is, consider social media. Here, companies focus on building strong voices and personal connections for just this reason.

What you might not realize is that getting personal with products can also make a difference. In the same way, this personal touch can improve customer relations. Whether you make items to order or personalize as you go, it can also benefit your business in the following ways.

A chance to give customers what they want

Any company would like to cut customer complaints wherever possible. Disgruntled customers are never pleasant to deal with. Dissatisfaction can also stop people from coming back, and damage your reputation in the bigger picture. If you choose to make items to order, though, you could cut back on complaints in a significant way. That’s because each item will be tailor-made with a customer specifications in mind. That removes any real margin for error and makes sure customers can’t pin anything they aren’t 100% happy with on you. They told you what they wanted, after all. Before you know, operating in this order-by-order way can see satisfaction levels skyrocketing. Your reputation might just rise along with them. It may be more work on the outset, but you can bet it would be worth your while.

A way to add sentimental value

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Sentimental value is an invaluable product addition. In many ways, all business owners would love to achieve this with their ideas. The things already have enough sentimental value for you, after all. And, if you can accomplish the same for customers, they’re more liable to remember your company and tell others about it. So, how do you add sentimentality with products? Through things like engraving, of course. By investing in laser cutting equipment, you can include unforgettable personal messages. All you would need to do is read up on something like this boss laser cutter review to make sure you’re investing in machinery you can trust. Then, you could offer this service to anyone who comes through your doors, and enjoy the rewards.

An increased chance of loyalty

Any business owner knows that customer loyalty is one of the best ways to make money which keeps on coming. And, loyalty is exactly what you’ll get with personal products like these. At least, you will if you do things well. Before you know, meeting with every customer need can see people coming back to you time and again. And, when that happens, you can really start to consider your company a success.

3 Ways For Contractors To Get More Repeat Customers

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A lot of people work in the area of ‘contracting’, particularly with government agencies. When working in this sector, it’s important to know how to get repeat business. The following contributed post is thus entitled, 3 Ways For Contractors To Get More Repeat Customers.

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If you’re a contractor, it’s the loyal customers that will sustain your business. If all of your customers are only using you once, you’re not going to have enough regular work to keep you going. But finding repeat customers is often easier said than done. If you find that you’re getting a lot of new customers but you can’t turn any of them into repeat customers, you’re getting something wrong somewhere along the line. These are some of the best ways to get more repeat customers for your contractor business.

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Make The Work Last

This is very important. If you repair something for somebody and it breaks again 6 months down the line, they’re not going to call you again to fix it. In fact, they won’t call you for any other work they need doing either. That’s why it’s important that you do a good job that’s actually going to last. A big part of that is the materials that you use for the job. For example, if you’re doing some plumbing work and you buy cheap pipe and fittings, they’re likely to corrode and leak pretty soon. But if you buy decent quality black iron pipe fittings and copper pipe, the job will last for years to come. As well as good materials, you need to make sure that the workmanship is perfect. Don’t rush jobs to get the next one in and earn more money, it won’t work in the long run. Take your time and make sure that everything is perfect. You also need to be realistic about your own abilities and don’t take on jobs that you’re not really equipped to do. The work will be bad and you’ll lose the customer for good.

Build A Relationship

The work is obviously an important part of it, but you’ve got to remember that the customer is going to have you in their house, so they need to feel comfortable around you. If you don’t have a good relationship with your customers, they’re not likely to ask you back. Always make sure that you’re polite to customers, the way that you represent your company is very important. If you can offer a personalized service to each customer, you’ll build better relationships and they’ll be more likely to call you next time they need work doing.

Follow Up With Customers

If you finish the job and then don’t have any other contact with your customer, you’re missing an important part of the process. The aftercare is just as important as the work itself. You should always call up your customers a week or so after you’ve finished the job to make sure that everything is ok. If there are any small tweaks that need to be made, you should do it for free. By offering good aftercare to your customers, you can show that you’re invested in the work and you care about them. This is what people are looking for in a contractor so it’ll really help you to get repeat customers.

If you use these simple tips to get more repeat customers, your contractor business will thrive.

Getting More Feet Through Your Business’s Front Door

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If own a ‘brick and mortar’ business, it’s important to get as much traffic into your establishment as possible. As such you must figure out how to get potential customers to want to come in and do business. The following contributed post is thus entitled, Getting More Feet Through Your Business’s Front Door.

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Brick and mortar businesses are finding it difficult in a world of business that’s growing increasingly digital. Even if your business has no online equivalents, you’re still working against the fact that fewer people are out-and-about since they can have most of their needs fulfilled online. So, you need to make sure you can get as many people in off the street as possible. Here’s how you can ensure your business gets more feet through that front door.

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Make a big deal of it
If you’re looking to draw customers, then few things work than making an occasion of it. While throwing a launch event is usually saved for the opening of a business, it doesn’t necessarily have to be. A launch event can also be used to celebrate the unveiling of a new product or service. Marketing and spreading the word of the launch event in advance is crucial and using your industry contacts can help build the buzz around it if they’re willing to give it a shout-out on their own platforms. The launch event gets people in through the door, helping them become familiar with premises and giving you the perfect opportunity to sell them on the products and services that can see them coming back soon, too.

Choose the right place
If you’re just starting your brick and mortar business, then you should pause to ensure you’re choosing the best potential property for it. Location is key and using online tools like dental listings can help you find the properties best suited to the kind of business you need to run. However, the most important part of the location is the fact that it’s highly visible and accessible to customers. If it’s tucked away and hard to find, then you might have more trouble getting people through the door organically, as they’re not as likely to see it and be reminded that they need or were thinking about whatever service you provide.

Picture sourced by John-Mark Smith

Say hi to the neighbors
Many businesses that don’t sell goods that are immediately attractive might not rely as much on the storefront as others. Important service providers, such as dental practices, law firms, and property agents need to find other ways to inform their local community about the fact that they are there. The online world can help, as we will explore further, but don’t underestimate the power of old marketing methods, either. Physical mail marketing is still one of the most cost-effective tricks in the book, and leaflet distribution is one of the most effective methods of it. It gives you the opportunity to share all the necessary details of the business at a glance and gives your future customers and clients an easy-to-keep remind of your location and contact details that can help drive further into the marketing pipeline.

Make sure that it sticks out
The aesthetic of the business has a huge role to play in both how appealing it is but also how noticeable it is. Improving the aesthetic of the business is all about having the brand on display. Having the right signage, planning your visual merchandising so that your best goods show in the window, and making the surroundings presentable through landscaping and general maintenance can all make it more appealing to the eye and noticeable. Even if your business isn’t in the most visible or accessible area, you can still invest in signage that can help direct customers your way.

Picture sourced by Pixabay

Don’t forget to list it online
Even though we’re looking at brick and mortar businesses, the online world still has a large role to play in driving customers in your direction. A growing percentage of your customer base is going to turn to the internet when looking for businesses and researching them, even local businesses they plan on visiting in person. Improving your local search optimization can help you gain a place of prominence when potential customers search for terms relevant to the business. Creating a Google listings profile can help them immediately learn your location and how to get in touch with you. A good website with information on your services and social media presence can make your business seem all the more approachable and with-the-times, as well. If you neglect the online world, your business is going to feel the impact of it.
Hopefully, the tips above give you some inspiration on how to draw more customers inside if your employees are feeling a little lonely and your cash flow is starting to feel the effects.

What Really Makes A Customer Choose Your Service?

Two of the key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The lifeblood of any business is its customer base as it won’t thrive without sales. As such, businesses need to understand what the customers are thinking, and what’s important to them. The following contributed post is thus entitled, What Really Makes A Customer Choose Your Service?

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One of the major things that you always need to try and master in business is how to get enough customers to choose your business, your services and be loyal to your way of doing things. Marketing is all about making sure that this is more likely, but if you only ever outsource your marketing you might not really have come to grips with what makes someone choose one thing over another. Personal differences and taste will always come into it in some way or another, but there are also many things we can infer from the evidence too. In this post, we are going to discuss just three things which can often make a customer choose one service or business over all the others. Improve and work on these, and you will be moving in the right direction.

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A Bold Brand

The marketing is there for a reason – it works when it is done well. Arguably the most central part of marketing is the brand – as long as you have got that right, you will find that you are much more able to get plenty of customers on your side. Very often, the brand makes an unconscious difference to the point where it might even be the thing that tips the scale. If you can work on your brand to the point where you are truly happy with it, you will find that this makes a huge difference and brings that many more customers to your doors and to your products. You’ll probably want a marketing firm to help you and let you know what kind of branding is likely to work, which is fine. But make sure it is original and creative as well.

A Strong Reputation

Just as with your personal life, you want to make sure that you have a strong reputation for your business too, as it is one of the biggest influences on whether people choose your service and product, or whether they go elsewhere. There are many things which affect your business’ reputation, and it is worth acquainting yourself with some of the more important ones and working on building them up as best as you possibly can. For instance, you will find that having a good reputable address makes a difference to what people think of your business, so using a virtual office address if you don’t have a reputable one yourself can really help things along massively. Or you might want to think about acting in a manner which is ethical, focusing on, say, environmental policies. A better reputation makes all the difference in the world.

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The Better Product

Finally, let’s not forget the product or service itself. The most important thing is that your service or product is as good as possible, in such a manner that it will encourage people to spread the word. If that happens, then you will be drawing in more customers away from other rival businesses merely because you are actually offering the better product – that is definitely the most pleasing way to go about things.

7 Things Every Website Needs To Be Successful

Two key focuses of my blog are Business/Entrepreneurship and Technology. A key aspect of conducting business today is having a functional and user-friendly website. What’s needed for a website to be successful? The following contributed post is entitled, 7 Things Every Website Needs To Be Successful.

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Photo by rawpixel on Unsplash

When it comes to building a user-friendly website that is both successful and easy to use, it’s hard to know where to start. There are so many different things to consider in order to run a website efficiently that often, people can get carried away and start to overload their customers with information and widgets. Whilst they may seem useful at the time, gadgets and gizmos don’t make a website automatically successful.

With that in mind, here are 7 things every website needs to be successful:

1. A Pleasing Aesthetic

The first thing people will notice when they visit your website is what it looks like. If they don’t enjoy the aesthetic and find it hard to view, they’re likely to click off and find another website.

Although it may seem as though you have to put thousands and thousands into a site to make it aesthetically pleasing, there are lots of templates available on sites like Etsy.com that you can purchase for as low as $20 – all of which of are perfect in terms of their layouts.

2. To Be Easy To Use And Navigate Around

When designing your website you need to ensure it’s easy to use from a user perspective. The best way to do this is to think about how you would move through your website as a customer. Can you find everything you need? Is your navigation bar easy to find? Is it clear how to reach every single page on your site?

If you can answer yes to all of the above questions, it’s safe to assume your customers will feel the same.

3. A Blog To Share Relevant And Engaging Content

Having a blog on your website is a great way to share content your customers with love and engage with. In some cases, it’s also a useful tool for allowing potential customers to discover your brand and your site. For tips on how to start a blog for your brand, you can visit this website here.

4. A Really Good Developer (Just In Case)

Whether you have built your site your self or hand a developer build it for you, it’s always good to ensure you have a really good developer on hand just in case. They’ll be able to help you should any issues arise, helping reduce the amount of downtime your website has (if any at all).

For some of the top custom software development companies, you can visit the previous link.

5. Clear Contact Details

If a potential or existing customer wants to contact you but they can’t find your contact details, they’re most likely going to take their custom elsewhere. Having your contact clear at the top or bottom of every page on your site is the best way to ensure you don’t lose any customers due to them not being able to ask you an all-important question.

Do you own a successful website? Did we miss anything? Let us know in the comment section below.

The Customer Is King: How To Ensure Your Clients Feel Like VIPs

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The lifeblood of any business is its customer base. Keeping them happy is in most cases, ensuring success. The following contributed post is thus entitled, The Customer Is King: How To Ensure Your Clients Feel Like VIPs.

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If you run a business, there’s every chance you’re familiar with the old adage, ‘the customer is king.’ Sadly, while many companies strive to provide a VIP experience, not all succeed in the mission to put the customer first. If you’re eager to improve your review scores, you’d like to put more emphasis on customer service, or you’re looking to raise your game to leave the competition in your wake, here are some suggestions to ensure your clients feel like royalty.

Analyze what you’re offering
If you’re running marketing campaigns, you’re offering promotions, you’re sending out emails on a daily basis, and you’re providing new customers with incentives, it can be difficult to keep track of what you’re actually offering. Take a moment to analyze exactly what you’re providing for new and existing customers, read through your offers and adverts carefully, and make sure you can deliver on your promises. Check the small print, and ensure that clients have access to information about the terms and conditions attached to promotions and discounts. It’s also essential to realize your legal responsibilities as a business owner. If you sell products, for example, the last thing you want is to be challenged by a customer seeking legal advice about consumer claims. Your products should meet the relevant safety and quality standards, you should provide accurate descriptions, and you should have a refund policy in place. To avoid complaints and negative reviews, it’s crucial to ensure that you can fulfil promises, so take a good look at the promotions, products, and services you’re offering, verify that the information you’re providing is correct, and make sure you tick every legal box.

Image by https://pixabay.com/en/bargain-action-up-to-date-offer-453492/

Act on feedback
More and more businesses ask for feedback. Research shows that over 90% of people now read reviews before making a decision about which product to buy or which brand to choose. With reviews playing an increasingly important role in the decision-making process, it’s crucial to make use of feedback. If you’ve asked clients to provide and share comments, take the time to read and digest them, and act on them. It can be tempting to focus on positive feedback, which provides a feel-good factor, but negative comments can be even more valuable. If you know you’ve got something wrong, or you’re doing something that your customers don’t like, you can take steps to address the issue before you get any more comments. Feedback can also give you an insight into how consumers view your brand and provide you with ideas and inspiration to push your business forward.

Picture source: https://pixabay.com/en/information-feedback-3011747/

Don’t overlook loyal customers
Sometimes, businesses are guilty of chasing new customers so ferociously that they overlook their existing clients. As a company owner, there is nothing more valuable than a repeat customer. You’ve got a ready-made client ready and waiting to buy from you again, and that customer is also likely to recommend you to friends and family. If you’re building your client base, it’s natural to want to attract new customers, but don’t underestimate the importance of loyalty. Offer incentives for new clients, but don’t forget to reward those who have already contributed to your profits. There are lots of ways you can celebrate loyalty, from rewards cards to access to special offers or exclusive events. Remember that there’s nothing to stop your customers being lured in by introductory offers advertised by the competition.

Offer a personalized service
Even if you’re one of a million customers, it’s nice to feel special. When you run a business, and you’re focused on providing exceptional standards of customer service, it’s incredibly beneficial to add a personal touch. This could mean anything from offering a bespoke shopping service to sending out personalized emails or offers on a customer’s birthday. Instead of addressing all your customers with a generic subject line and welcome, add that customer’s name. Research shows that personalized emails have a higher conversion rate. Use your own experiences as a customer. What has impressed you, and what has put you off choosing a specific company or brand?

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Create a positive user experience
When you go shopping, you browse your inbox, or you take a look at a website, what do you look for? Many buyers are now looking for more than a simple transaction, which involves swapping cash for a product or a service. Modern consumers want to enjoy an experience, which feels new, fresh, and engaging. Put yourself in your customer’s shoes for a moment. Take a walk through your salon, store, or restaurant, spend half an hour navigating your way around your website and take a look at the emails you send out to subscribers. Make notes. Are there changes you could make to enhance the experience? Could you offer new features on your site? Is it possible to improve the aesthetic of your shop or add ambiance with music or lighting? Could you provide a more luxurious experience by offering clients at your hair or beauty salon a coffee with fancy latte art or a glass of bubbly? Try and be original, and match the changes you make to your brand and the target market.

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Provide staff training
If customer service is an essential part of your business, or this is an area in which you’re keen to make improvements, make sure your staff has the relevant training, knowledge and skills to achieve the desired outcomes. If you own a restaurant, it doesn’t matter how brilliant the food is or how spectacular the interior looks. If the waiting staff is rude, this is what the diner will remember. Training can help employees to develop confidence and to understand what exceptional customer service entails.

To make it to the top in business, you have to be able to impress both new and existing customers. Consumers aren’t happy to settle for sub-standard products or poor customer service, and as a business owner, it’s your job to make sure that your customers feel like VIPs. If you can prioritize customer service, deliver on promises, add a personal touch and provide your clients with a positive, memorable experience, this will stand you in good stead to expand your business, attract rave reviews, and hopefully reap financial rewards.