2021 Is A Time For Change In How You Communicate With Your Customers

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. After the events of 2020, changes in the traditional ways of doing lots of things have changed but sector that may have been most effective is the business world. The following contributed post is entitled, 2021 Is A Time For Change In How You Communicate With Your Customers.

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Photo: Unsplash

Following the corona crisis, many businesses are learning how to re-communicate with their customers and adapt to the needs of the newly created market. The new reality dictates a new order in which every business that wants to survive / succeed must recalculate its path.

In 2020, a reality was created in which small and large businesses begin to examine trends in their industry and create new business opportunities: from upgrading the existing site to best meet customer needs to taking ecological and social responsibility. Good communication adapted to these times, will create an increase in customer involvement in your business and will contribute to an increase in sales. Following this, we have compiled for you a list of business trends for the year 2021, which must be taken into account, when you come to communicate with your customers:

  1. Beyond marketing on on-line trading sites
  2. Increasing mobile marketing
  3. Create an app for your business
  4. Customize customer service
  5. Increase in the percentage of remote work
  6. Creating an online community
  7. Promoting data transparency
  8. Cultivating social responsibility and preserving the environment

Due to declining purchases in physical stores, many businesses have opened an online branch to market their products. They may present virtual events to people also. You should look at Hybrid events.

More efficient business management: The digital options allow, among other things, managing orders and payments, using data-based insights, tracking performance, targeting, issuing online invoices and more, all at the click of a button, which saves time, money and resources and streamlines the business.

Mobile marketing is one of the emerging trends in recent years: Following the rise in the use of smartphones and tablets and an estimated five billion people carrying mobile devices – the most direct and focused channel for your audience is through their phone. The following are some ideas on how to market to your customers via mobile:

  1. Creating a winning mobile site that caters to users who surf through their device most of the day.
  2. Segment your customers and create Google ads that offer relevant products that reflect your shopping preferences
  3. Send a text message, updating on the latest promotion
  4. Using Google’s geographical location, and sending messages to potential customers in your business area

Customizing customer service

In a message-saturated reality, customers prefer personal attention and expect more businesses to follow their consumption habits and tailor dedicated sales offers to them. Subsequently, in recent years (and now even more so), a customized customer service has developed, based on knowing your customer and tailoring the referral and messages to him according to his buying habits. How do you do that? Well, to market properly one needs to study, research and collect data. Once this is known, you can move forwards effectively. One way to learn about your customers is through the use of digital research tools, which will tell you about their behavior, in the context of your business. 2021 is a year of growth, and to make changes for the better. Don’t see these changes as negative, because truthfully, you are beginning an incredible journey.

Curb Appeal Tricks For Your Business

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you have a ‘brick and mortar’ business, a key consideration is your curb appeal. New customers are more likely to wander in your business has a compelling appearance. The following contributed post is entitled, Curb Appeal Tricks For Your Business.

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The way that your business looks from the outside can make a lot of difference. Curb appeal is one of the many things you need to keep on top of as a business owner and can help to draw in potential customers. When customers or clients walk past or arrive at your business, an outside that looks tidy and smart makes a good impression before they even get inside.

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1. Clean the pavement. Pressure washing is the easiest to thoroughly clean the pavement, your car park, or any paved area outside your business. If the outside is clean, your business will look a lot more inviting.

2. Add some plants. Greenery and flowers are a simple way to add personality and color to the front of your businesses. Fill some planters and put them on either side of your front door. This looks welcoming and also gives visitors the impression that someone is looking after the premises.

3. Give your signage a refresh. If your signage has seen better days or has become faded, it shows that the business isn’t being looked after and this gives a bad impression. Repair any signage that needs to be fixed, and repaint anything that has faded or looks like it would benefit from a refresh. Show off your branding.

4. Sweep outside every day. The outside of your business can easily start to look scruffy, with litter, dead leaves, and cigarette ends gathering. Someone needs to sweep out front every day to clear away this unsightly litter. Before you open for the day, sweep outside so your frontage looks cared for, clean, and ready to entice people in as they arrive.

5. Change your window displays frequently. If your business has a window at the front, make the most of your space for window displays. Show off different ranges of products, and change these displays on a regular basis. If you change the displays, people who walk past the store frequently, such as on the way to work, will notice that there is something different in the window to look at and they could notice something in the window that encourages them to come inside and find out more.

6. Make it obvious what your business actually does. Anyone walking or driving by your premises should be able to tell at a quick glance what your business does. Make sure that your signage makes this very clear.

7. Make sure your parking area is well lit and well sign-posted. If your customers can park at your business, clearly signpost where the parking spaces are so people can find them. Make sure any parking restrictions are also very obvious. Customers will be put off if think they can park, but then get hit with a parking ticket. Make your parking safe with well-maintained parking lot paving and plenty of lights. If people come to your business when it’s dark, they’ll benefit from the lights to help them feel safe. It’s also a useful addition for your staff when they leave at the end of the day.

Lockdown May Be Over, But Your Business Is Still Vulnerable

Three focuses of my blog are Current Events, Financial Literacy/Money and Business/Entrepreneurship. We’re still in the Coronavirus/Covid-19 storm with no end in sight. Furthermore, the effects will be felt long after the storm has passed. Even in the aftermath, businesses will have to figure how to move forward. The following contributed post is entitled, Lockdown May Be Over, But Your Business Is Still Vulnerable.

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The fear and uncertainty of spring are now a distant memory. Businesses of all shapes and sizes all over the country are dusting themselves down and trying to resume a semblance of “Business As Usual”. Yet, while the lockdown may be over (for the time being at least), things are still far from back to their normal speed. You will likely be making fewer sales (unless your business name rhymes with Glamazon). You may have had to lose members of staff or radically change your operations to enable your team to work from home. You may have had to invest heavily on a physical and digital infrastructure that allows you to operate safely.

Image by Gustavo Fring via Pixabay

While it’s nothing you can’t navigate, you know better than to kid yourself. The next year and change could make or break your business. And while you should absolutely retain your sense of optimism, you also need to be aware of the very specific vulnerabilities your business faces in this challenging time…

Customers are scared to come back

While your business may be ready to receive customers now, not all customers are ready to do business. Many of your customers will have lost their jobs or at least lost a portion of their income. As such, consumer confidence is still at its lowest in years throughout much of the world. As such, you need to devote your marketing efforts to making customers know that they can return to your business without endangering their safety or their financial security.

Entice them in with promotions and targeted offers. Let them see what measures you’ve taken to keep them safe on and off-site. Establish yourself as someone they can rely on in this time of crisis.

Remote employees mean cyber security vulnerabilities

Unfortunately, times of crisis tend to mean open season for cyber criminals. And in the wake of the pandemic, they’ve been hard at work coming up with all kinds of phishing hoaxes, ransomware attacks, DDoS attacks and all manner of other nasty schemes designed to exploit vulnerable businesses. And although you may be able to protect yourself on-site, when employees are working remotely, this can create extra vulnerabilities. Work with an outsourced IT company like Levit8 IT Solutions to ensure that you’re covered on and off-site.

Cash flow is more important than ever

You’re more than likely facing a future of increased expenses and reduced sales. Which means that cash flow is more important than ever. Take your eye off the ball and you may find that you lose control of your finances resulting in unpaid vendors, late fees, charges from your bank and all manner of other avoidable costs that can further restrict your cash flow.

You need to focus on more than just staying afloat

Finally, if you’re to thrive in these punishing times, you need to focus on more than just staying alive. You need to focus on how each department’s performance metrics tie in with your broader business KPIs and goals. You need to ensure that you’re doing everything you can to maintain your profit margins and invest in Business Intelligence solutions to mine actionable insights from your data. Strategy is more important than ever. Don’t just react!

Why Customer Experience Matters More Than Ever

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what kind of business you’re running, the happiness of your customers is paramount. Happy customers will not only return, but they will tell other potential customers about you. The following contributed post is entitled, Why Customer Experience Matters More Than Ever.

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In today’s world, businesses can face even more competition than they might have in the past. Priorities have changed for consumers, which means that they also need to change for the businesses and brands that are serving them. One of the things that all businesses should be paying attention to is their customer experience. Customer experience is more important than it has ever been, and it can be the difference between a successful brand and one that fails. Consumers are looking for products and services that come from brands delivering a memorable experience that meets their needs. There are some important reasons to pay attention to customer experience now more than ever.

Image from Pixabay – Pixabay License

Online Competition Is Fierce

The growth of digital marketing, ecommerce and other shifts in the market caused by the internet have all made a big impact. Online businesses face tough competition, not just from companies similar to theirs but also from huge online giants and larger businesses. Even local brick-and-mortar businesses can face competition from those brands that are able to invest more in online advertising, plus they are competing with online companies on top of that. In such a competitive world, customer experience becomes more important, especially for brick-and-mortar businesses. When you can find anything online, you need to give people a reason to walk into your store.

Customers Want to Make Memories

When any company can deliver the product or service you’re looking for quickly and often cheaply, it’s not just the stand-alone product that matters. Everything surrounding it is also important. Consider the example of hotels and other travel accommodation. As Peter DiTommaso points out, world-class hotels have contributed to the rise in tourist numbers in NYC. People could quickly find a cheap and convenient place to stay in just minutes online, but luxury hotels offer a complete package and memorable experience. Often people are looking for Instagrammable moments and something unique.

Image from Pixabay – Pixabay License

Consumers Have More Power and Choice

The internet makes it easy for consumers to discover the range of choice they have, giving them more power. They can seek products and services from all over the world and purchase them in a number of ways. When the consumer has so much power and choice, there’s more pressure for brands to deliver a whole experience that they enjoy. Instead of ending the sales process with the purchase of a product, businesses need to consider an ongoing relationship and sales cycle, keeping customers interested with a good experience.

Investing in CX Gives ROI

There’s no doubt that focusing on customer experience delivers a great return on investment for businesses. 86% of buyers are willing to spend more for a good customer experience, so it’s worth investing in creating the right experience for your audience. This applies to both B2B and B2C businesses, both of which can benefit from thinking about their customer experience and using a customer-focused approach to marketing, sales, customer support, and more.

Customer experience is more important than ever, so you should pay attention to it if you want your business to be successful.

A Quick And Easy Guide To Improving Customer Satisfaction

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key to any business is customer satisfaction. Improving your customers’ satisfaction will assure their continued patronage of your business. The following contributed post is entitled, A Quick And Easy Guide To Improving Customer Satisfaction.

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Improving customer satisfaction is one of the best ways to keep your audience coming back to work with you time and time again. It’s also a fantastic way to gain referrals, slowly building your client base. Ensuring your customers are satisfied with how you work with them will help you to grow your business, and develop a strong reputation. Anybody can start a business these days, and it’s important to note that customers rarely come back to you because of your product – they will come back because of the service they have received.

Below, we’ll take a look at quick and easy ways to improve customer satisfaction. Take a look.

  1. Ask for Feedback
    You can’t go wrong when you ask for feedback. The thing about feedback is, if you don’t ask for it, you’ll rarely get it – unless a customer is unhappy. Ask them to review products they purchased recently, or fill in a quick questionnaire. This insight is valuable, so make sure you use it once you have it.
  2. Personalize Each And Every Interaction
    Personalizing each interaction with your customers will make them feel valued. Make sure you have a way to track all interactions, and ensure each employee takes a personable approach with them. You can remain professional while showing the customer that you remember them and that they are important to your business.
  3. Give Clients A Dedicated Account Manager
    A dedicated account manager often means your customers will build up a rapport with the employees they are working with. Ensure your team realizes how important building these relationships is. It’ll be so much easier for your customer when they can speak to the same person if they need to – and this is what will keep them coming back.

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  1. Aim To Communicate In Various Ways
    Some people like speaking on the phone, others prefer email. Make sure you provide various methods of communication so that every preference is catered to. You can even use services like Textbetter.com to send clients reminders of their appointments in text form.
  2. Really Hone Your Customer Service Techniques
    Customer service is key, so make sure everybody who has direct interactions with your customers are trained to the fullest extent.
  3. Make Sure Customer Service Reps Are All On The Same Page
    All of your customer service reps should be on the same page. There’s nothing worse than receiving great customer service, only to then be let down the next time you need something.
  4. Make Working With You An Experience
    A customer should enjoy the entire experience of working with you. From the packaging, to the instructions, and even your tone of voice, make sure they enjoy the experience.
  5. Find Ways To Show Your Customers You Care
    Showing your customers you care is an ongoing process. You could:

● Send freebies
● Give discounts
● Host competitions
● Randomly refund their order

Some ideas might not seem great for business, but it’s a small price to pay to keep a lifelong customer.

How will you improve customer satisfaction?

Are You Making Life Easy For Your Customers

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. As a business owner, a key to increasing your profits and the longevity of your business is making it easy for your customers to do business with you. This is something that will improve your reputation and your revenues long-term. The following contributed post is entitled, Are You Making Life Easy For Your Customers.

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There’s no doubt that your customers are at the very centre of your business. After all, without them, it really doesn’t matter how great your business is or how amazing your product is, none of that is going to be worth anything. Because of that, it’s essential that you make sure that you’re focusing on the kinds of quality of life improvements to your business that make it the most pleasant experience for your customers whenever you can. With that in mind, here are some things that you can do to make life easier for your customers.

Provide great customer service

Customer service is an essential part of any business and yet plenty of business owners don’t give it the thought that it really deserves. They tend to think of it as only really applying to making sure that you support your customers when something goes wrong. And make no mistake, that is a crucial part of any business’s customer service. However, there’s also a lot more to it than that. You also need to think about customer service in everything from the initial response that your business provides to customers to the ways in which you respond to any queries that customers might have. You need to be sure that every single interaction you have with your customers is as positive and supportive as possible.

Give them options

In the internet age, one thing that customers have become much more away of is the fact that they don’t have to put up with systems and situations that they find inconvenient. One upon a time they might have settled for things that don’t work exactly as they want them to, but that’s just not the case anymore. Because of that, you need to be sure that you’re giving them plenty of options. This could mean offering different payment options like the ability to send and receive digital checks. It could also involve things like offering multiple product options or ways to customise their experience with your business.

Make things simple

The last thing any customer wants is to have to spend their time dealing with roadblocks getting in the way of them getting the products that they want. One of the fastest ways to turn people off from your business is to make their experience with it complicated. Streamlining and simplifying your user experience ensures that interacting with your business is as simple as possible for just about every single one of your customers.

One of the most important things to remember is that making life easier for your customers isn’t just a matter of making sure that your customers stay happy. After all, happy customers are also a whole lot more likely to recommend your business to other people and drive up traffic towards your business overall. Making sure that customers come away from any interaction with your business feeling positive is essential if you want to be able to grow your business and create a strong and positive reputation for it.

Inspiring Loyalty In Your Customers: 3 Clever Tactics

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key to your business being successful is winning the loyalty of your customer base. Doing so will assure a continuous flow of profits and an assured furthered health of your business. The following contributed post is entitled, Inspiring Loyalty In Your Customers: 3 Clever Tactics.

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Why does your business need loyal customers? Well, the first reason is that it is much easier to sell to someone that has previously bought from you than a cold lead. Also, particularly loyal customers will help you spread brand awareness and act as ambassadors online too. Something that can also help you boost your sales. The good news is that you can find out exactly how you inspire customer loyalty in the post below. Keep reading to find out more.

Provide the best possible experience.

One way that you can ensure your customers are as loyal as possible is to pay attention to the experience that you provide them when they interact with you. In fact, this applies not only IRL in places like stores, restaurants, and other businesses but online as well.

In fact, there are some specific strategies you can use to ensure that your customer’s experience is as positive online. The first is to make sure that any website you operate is customized with the visitor in mind. After all, if you can’t get your website to work, customers are very unlikely to trust you with anything else.

Additionally, some businesses also go for innovative applications to complement their websites. These being intuitive to use when designed well. Thus, they can help to build up that trust relationship with your customer that is such a valuable foundation for long term loyalty.

Really listen to what they want.

People love to be listened too, customers doubly so. Of course, there are some serious advantages to actively hearing what the people that are responsible for your income have to say.

The reason for this is that listening to feedback and changing the way you do things in line with this will ensure that your customers are much happier. Both because they have been heard, and as things have been changed to better suit their needs.

Of course, happier customers are much more likely to remain loyal to your brand. Something that can ensure you have an effective sales funnel at all times, and your business is as successful as possible.

Be transparent, and keep promises.

A big part of gaining the loyalty of your customers is trust. In fact, if your customers trust you, then they are much more likely to be loyal. Of course, for a business to be trusted by its customers requires several things.

The first is that you keep any promises, you make no matter how small. Something that means deliveries need to arrive on time calls returned and problems solved.

Additionally, being transparent about your business’s ethos and practices is also essential if you want your customers to trust you. Something that means you need to both have a policy regarding company and supplier ethics and that you make sure you operate in line with this.

Of course, the work involved in establishing such trust will often be well rewarded. With customers coming back time and again for repeat business. Some may even become superfans or ambassadors for your brand organically, spreading the good word about you online and IRL!

Get Social: Brilliant Benefits For Your Business

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. As today’s world has become more digital, your social media presence is critical to your business’s success. While social media is misused on a personal level by many people, it’s a very valuable weapon in your arsenal for your business. The following contributed post is entitled, Get Social: Brilliant Benefits For Your Business.

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More than 3 billion people use social media platforms. While social networks may have started out as a communications hub designed to help friends, colleagues and family members stay in touch, its role has undoubtedly evolved. Today, social media plays an integral role in promoting businesses and enabling companies to reach out to customers. If you’re not already reaping the rewards of utilizing these networks and apps for your business, now is the time to get social.

Image credit https://pixabay.com/illustrations/social-social-media-communication-3064515/

Brilliant benefits for your business
If you’ve never used social media as a business tool before, you might be wondering what all the fuss is about. The truth is that social sites offer an incredible platform for all kinds of companies, and an effective social media marketing campaign can have an amazing impact. Here are some of the most significant advantages of using social media as a marketing tool:

Raising brand awareness
Branding is a means of giving your business personality and showing potential customers what you are all about. Social networks offer an opportunity to enable followers and friends to get to know your brand and to show the human side of your company. Whether you’re a fun, quirky business selling gifts, toys or novelty items, or a smart, professional firm offering services like accounting or legal advice, you can use social media to enhance your brand image. You can also get your name out there by encouraging all your existing friends and followers to share your pages and posts. A small group of virtual friends can soon become an expansive network.

Reaching more customers
Billions of people use social apps and sites, and many subscribers check their profiles and news feeds several times per day. Using social media advertising and sharing posts can help you build your client base and reach out to users you may never have been able to contact without social networks.

Defining an audience
Social platforms often have tools you can use to pinpoint users and define your audience. If you’re using adverts to promote your business, for example, you don’t want to pay for posts that have no chance of converting. You can use features like Facebook’s audience insights to maximize your chances of targeting people who are likely to have an interest in the products or services you’re selling. If you are looking to use social media to expand your customer base and increase conversion rates, and you’re not sure how to go about it, it’s wise to consider working with a social media agency. Marketing experts will be able to design and implement a campaign based on your objectives and your target market.

Engaging and communicating with users
Communication is key in modern business, and many customers like to have a relationship with the brands they buy from. Social sites enable you to share posts, comment and send messages within a matter of seconds.

Social media may be a platform for catching up with friends and sharing funny videos, but it can also be an incredibly effective marketing ploy. If you’re not already using these networks to showcase your business and attract customers, what are you waiting for?

How To Stay On The Good Side Of Your Online Customers

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Customer service is critical in ‘bricks and mortar’ business but its especially critical for online business. You want to stay in your customers’ good graces. The following contributed post is entitled, How To Stay On The Good Side Of Your Online Customers.

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(Pixabay CC0 License)

The business world has always been competitive, but none more so than now, as internet businesses are popping up all over the place.

Should you run an online business then, it is important to know that you are but a tiny dot on the internet, competing with thousands of other dots (this is probably the first time anybody has described businesses in such a way) in a bid to gain customers.

To stay ahead of the game, you need to stay on the good side of any potential or existing customers. By doing so, you will receive good word of mouth instead of bad, and you might elevate your business above the many others sharing the virtual space of the internet with you.

Here are some of the things you need to do.

#1: Deliver on your promises

Online business owners often sway potential customers with promises of fast shipping and better quality products than their rivals, as just two examples. So, if you are going to tempt customers in with promises such as these, you need to ensure that you can live up to your word.

With the examples given, you would need a steady supply of mailers in your inventory to ensure fast shipping was possible, and you would also need to work with a decent courier company that could offer speedy delivery. And in terms of your product, you would need to research what other businesses offer, and find ways to improve the quality and the functionality of what you were selling.

Having delivered on your promises, you would have very happy customers on your hands!

#2: Secure your online business

Businesses, both large and small, are in danger of hacking attempts, so never assume that your online business is safe, even if it is just you and your computer set up in your bedroom.

If you get hacked, not only will your financial information be compromised, but your customers financial and personal data might be too. Should your customers become aware of this, be that through communication from yourself or because they have become the victim of cybercrime themselves, then your reputation will plummet.

We have some tips on our website with regards to protecting your online business, so have a read and follow the advice we give you at your earliest opportunity.

#3: Treat your customers well

Customers are fickle people. If they feel mistreated in any way, they will voice their opinions on social media and business review sites.

Therefore, give them the respect that they feel they deserve by treating them well.

What does this mean in reality?

Well, we have already alluded to two ways you can do this in the previous points we made in this article. But there is more you can do. This includes offering them speedy responses when they get in touch with you. You should respond to any complaints, and do what you can to make amends to any disgruntled customers. And you should go the extra mile in your customer service, perhaps by including hand-crafted ‘thank you’ cards with your deliveries, or by offering loyal customers a discount or the occasional freebie as tokens of your appreciation.

Finally

By staying on your customers’ good side, you will retain their loyalty and benefit from new customers who have heard about your business. Follow our suggestions then, and research other ways to win over the hearts and the wallets of potential and existing customers.

Reasons Why Customers Don’t Trust Your Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Trust in business in key, especially the trust between you and your customers. Building your customers’ trust can be the difference between your business thriving or struggling which is why it’s critical that you maintain it. The following contributed post is entitled, Reasons Why Customers Don’t Trust Your Business.

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Being liked is important in the business world, but it is trust that will secure long-term loyalty. People are much more likely to buy from a brand that they trust, even if they don’t like them, than a brand that they like, but aren’t sure that they can trust. All companies strive to make a good first and lasting impression. The trouble is, good intentions don’t always work out the way that you planned. With that in mind, here are six reasons why customers don’t trust your business.

Products Differ From Descriptions
When marketing materials mislead consumers, whether it be intentionally or not, it can cause a lot of problems. After all, customers will have bought your products because of the promises that you made about them. If none of those promises can be kept, then a lot of people will have spent their money for nothing. Only promising what you’re sure you can deliver will prevent this issue.

Return Policies Are Complicated
Although purchasing a product that you don’t need isn’t an ideal situation, it is one that can be easily solved by a simple and prompt return policy. If a customer tries to return a product to you for a refund, and they find it to be a difficult process, it will result in a lack of trust. It may seem like a counterintuitive solution, but making it easy for customers to get their money back is helpful.

Only Cash Is Accepting
Making payments using a credit card offers a lot more protection than paying cash. This is why many consumers prefer it. Unless you’re a very small business, no customer is going to understand why they can’t pay with their card. Because of this, you should invest in credit card processing. This will make payments quicker and easier, as well as safer for everyone.

Extra Fees Sneak Up
Charging a late payment fee is an effective way to ensure that consumers make payments on time. That being said, this will only work if you warn customers about the charge. Although these fees might mean more money in your pocket, they will damage the relationships that you’ve built with your customers. Warning them about the fees, however, will show you care about them.

Lack Of Customer Reviews
A customer will always trust another more than they do you. This is why many people read reviews before they decide to make purchases. If you’re missing reviews on many of your products, it can put customers off from buying them. Providing an incentive, like a discount code or free gift, should be enough to convince buyers to leave reviews after making their purchase.

Complaints Are Always Ignored
Having no reviews can often be worse than receiving bad ones. After all, when you get bad feedback, you’re given an opportunity to respond to it. In this response, you can tell customers exactly how you intend to improve. The problem is, many businesses don’t bother to do this. Rather than ignoring your customers, you should talk to them, especially on social media.

Building trust with customers can be difficult, but breaking it is very easy. To avoid doing so, ensure that you don’t make any of the mistakes listed above.