Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re in business, one of your prime directives and aims is to give your customers what they want. The following contributed post is entitled, What Customers Want: 8 Great Ways To Give Consumers More.
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Keeping customers (including leads) happy is one of the fundamentals of running a successful business. Ultimately, then, you should always be looking to give them more of what they want.
Here are just eight ways to do just that. In turn, you should see a noticeable upgrade in their responses.
#1. Establish Trust
Nobody will buy from your business if it can’t be trusted. Likewise, search engines won’t rank the company well. A good design with fast loading speeds is essential. Securing lots of verified reviews will also help.
A fair returns policy and a good following on social media are just two additional steps that can further support your strategy.
#2. Show Brand Values
Modern consumers want to align themselves with brands that care about the same things they do. Therefore, your business may see telling benefits from supporting local causes or going green.
Aside from being a good marketing tool, many of those steps will save you money and motivate employees. Perfect.
#3. Tailor Your Interactions
Customers want to feel a quick connection with brands. Website visitor tracking is a very good tool. Not only will it allow you to deploy the right marketing strategy, but you can use the right tone for future interactions.
Many businesses let themselves down by being overly generic. Combat this issue and you will see big results.
#4. Be Responsive
Clients also demand speed like never before. When they have questions about a product or service, a quick response will enhance your hopes of a sale. Social media, live chat, and call redirection services are all great options.
In addition to boosting conversions, transparency in this area can reduce the number of returns you experience.
#5. Provide Flexible Payments
Value for money is naturally something that all customers crave. For many, though, your ability to offer repayment plans could be the difference-maker. Accepting credit cards, PayPal, and digital payments is vital too.
There’s nothing worse than losing a sale simply because a client can’t complete the transaction.
#6. Offer Quick Deliveries
The pandemic has forced online retailers to up their game in the field of order fulfillment. If you can implement a same-day or next-day service, you should. It will increase your sense of professionalism.
Many industries won’t be able to do this due to the nature of their products. Even so, you should aim to outperform the competition.
#7. Give Loyalty Rewards
The immediate sale is a significant breakthrough. However, remarketing to existing clients is usually easier and more affordable than trying to reach new ones. Brand loyalty schemes that work should be on the agenda. Always.
It boosts the frequency of purchases as well as the transaction values. It also gets people talking about the brand.
#8. Keep Their Data Safe
Finally, you need to be responsible in ways that look beyond the sale. Implementing data protection and cybersecurity measures will aid the trust levels. Crucially, it prevents the financial and reputational damage of a breach.
While good security alone cannot secure sales, getting it wrong will be enough to cost you dearly. In short, it’s better to be safe than sorry.
