What Customers Want: 8 Great Ways To Give Consumers More

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re in business, one of your prime directives and aims is to give your customers what they want. The following contributed post is entitled, What Customers Want: 8 Great Ways To Give Consumers More.

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Image – Pixabay CC0 License

Keeping customers (including leads) happy is one of the fundamentals of running a successful business. Ultimately, then, you should always be looking to give them more of what they want.

Here are just eight ways to do just that. In turn, you should see a noticeable upgrade in their responses.

#1. Establish Trust

Nobody will buy from your business if it can’t be trusted. Likewise, search engines won’t rank the company well. A good design with fast loading speeds is essential. Securing lots of verified reviews will also help.

A fair returns policy and a good following on social media are just two additional steps that can further support your strategy.

#2. Show Brand Values

Modern consumers want to align themselves with brands that care about the same things they do. Therefore, your business may see telling benefits from supporting local causes or going green.

Aside from being a good marketing tool, many of those steps will save you money and motivate employees. Perfect.

#3. Tailor Your Interactions

Customers want to feel a quick connection with brands. Website visitor tracking is a very good tool. Not only will it allow you to deploy the right marketing strategy, but you can use the right tone for future interactions.

Many businesses let themselves down by being overly generic. Combat this issue and you will see big results.

#4. Be Responsive

Clients also demand speed like never before. When they have questions about a product or service, a quick response will enhance your hopes of a sale. Social media, live chat, and call redirection services are all great options.

In addition to boosting conversions, transparency in this area can reduce the number of returns you experience.

#5. Provide Flexible Payments

Value for money is naturally something that all customers crave. For many, though, your ability to offer repayment plans could be the difference-maker. Accepting credit cards, PayPal, and digital payments is vital too.

There’s nothing worse than losing a sale simply because a client can’t complete the transaction.

#6. Offer Quick Deliveries

The pandemic has forced online retailers to up their game in the field of order fulfillment. If you can implement a same-day or next-day service, you should. It will increase your sense of professionalism.

Many industries won’t be able to do this due to the nature of their products. Even so, you should aim to outperform the competition.

#7. Give Loyalty Rewards

The immediate sale is a significant breakthrough. However, remarketing to existing clients is usually easier and more affordable than trying to reach new ones. Brand loyalty schemes that work should be on the agenda. Always.

It boosts the frequency of purchases as well as the transaction values. It also gets people talking about the brand.

#8. Keep Their Data Safe

Finally, you need to be responsible in ways that look beyond the sale. Implementing data protection and cybersecurity measures will aid the trust levels. Crucially, it prevents the financial and reputational damage of a breach.

While good security alone cannot secure sales, getting it wrong will be enough to cost you dearly. In short, it’s better to be safe than sorry.

4 Business Ideas for a Post-Covid-19 World

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In the aftermath of Covid-19, most businesses will have to operate differently. Furthermore, new innovations will emerge for those savvy individuals to take care of. The following contributed post is entitled, 4 Business Ideas for a Post-Covid-19 World.

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Image by Monika Schröder from Pixabay

The global pandemic has meant that many people’s lives have been turned upside down. It has also meant that there has been a shift in lifestyle changes from spending more time outdoors to spending more time online. If you’re looking to start a business right now, it is as good a time as any, and there are even some great opportunities that wouldn’t have been there before COVID-19 as new problems that have been created by the pandemic which need to be solved and people have new needs and wants. Your business could be just what they’re looking for.

A repairs business
Now that many people are watching their money and due to loss of work, more people are choosing to mend old things rather than buy new. This is where you can help. Offering repair services wouldn’t have to be an expensive or difficult business to set up as long as you have the skills. It might be that you can offer something that no one else is, and that way you can make a real success. For example, this driveline shop which was founded in 1973 came about because at the time; there were no driveline specialists in the state and in most driveshafts were being cobbled together in the back of junkyards. Have a look in your local area and see what you’re missing and what people need. Are there more people out on their bikes now? More people needing help with repairs around the house or with their technology so they can work from home? Look at the skills you have and where they could be put to good use.

Online teaching
Online learning was already booming before COVID-19, but since everyone had to homeschool, it has grown even more. That doesn’t mean there’s no room for more though. While the kids have now gone back to school, many have fallen behind after missing so much last year, so there is a huge need for more teachers. Perhaps you can offer free lessons and make money off advertising so that you appeal to those who can’t afford private tutors? You don’t even have to be a trained teacher, what skills do you have that you could teach online that would help someone?

Cleaning services
Offices need to be deep cleaned more than ever before, and with people unable to travel, there are thousands of Airbnb rooms and holiday homes that need cleaning.

Working from home services
This isn’t a good name for the business, but it encompasses a whole new world of services you could now offer those who are working from home. While people are saving money on their commute, expensive coffees and fancy lunches, they have spare cash available, but they also may now be a little fed up of their own sandwiches in their own kitchen every day. Perhaps there’s an opportunity to deliver tasty lunches, coffees, working from home loungewear, a home workout programme with equipment or a juice diet delivery programme for those who want to be healthy at home?

Tips To Keep The Business Organized

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key to effectively doing business is staying organized. Staying organized will assure that everything regarding your operations are well thought out and organized. The following contributed post is entitled, Tips To Keep The Business Organized.

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Keeping your business organized is important to its productivity, growth, and success. If you’re not focusing on this element of the business, then you’re likely to see mistakes happen. Here are some tips to keep the business organized in a variety of ways.

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Get Plenty Of Storage

Storage is a necessity to most things in life because when it comes to your company, there can be a lot of stuff that builds up. Files and paperwork can be a significant issue that just builds and builds over time. Specific equipment and items for each department can take up space, and when you have got a lot of storage space, it ends up spilling out onto the floor. That’s not good for safety reasons and for the wellbeing of your staff. Not only that, but it makes the workspace look very disorganized, and so it’s worth thinking about getting extra storage. That storage can be in the form of workstation drawers and cabinets. Think about other ways you can incorporate storage, such as external units to store items and files that might not be needed on site immediately. It’s worth finding somewhere nearby so that there’s easy access.

Streamline Work Processes

The work processes in your business could do with a bit of perfecting as there can often be a lot of complexities in something that could be simplified. For example, you might want to think about your accounts department and how they handle things like processing invoices, expenses, and handling the payroll. Streamlining everything is where you simplify something, and so using the one platform or system to all of the above, instead of multiple, is going to make things a lot easier. Not only that, but it helps to make the most of the time your staff are given in their day to day work life.

Consider Technical Areas

Technical areas like the server room and places where there’s a lot of cables and electronic equipment are dangerous if not organized properly. Not only that, but they become very confusing to navigate. Therefore, it might be worth getting some structured cabling to help keep everything in order and easy to find. It can also help those who are maintaining the building, as no one wants to have to deal with a room that’s all over the place with cables in knots.

Improve Communication Between Teams

And finally, communication is the best way to stay organized as departments and as a company. If you’re not using the right methods to communicate properly and effectively, mistakes happen. And a company, department or individual that looks disorganized isn’t a good impression for any clients or customers you work with. Try improving the communication with your staff, finding the weak points, or where communication might be lacking.

Keeping your business organized within the company and in regards to the work premises too, is important. Use these tips to help tidy up the place and to make it an environment that works for all your staff.

If You Don’t Own Something Your Wealthy Isn’t Real

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Understanding the difference between assets and liabilities is critical to understanding and building wealth. Likewise, simply having a job and working for ‘earned income’ versus acquiring money-generating assets is the difference between solely being an employee and one day becoming financially independent. The following contributed post is entitled, If You Don’t Own Something Your Wealthy Isn’t Real.

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We are all beholden to the economy of the nation we live in. The nation’s economy is beholden to the global economy. And round and round we go, in this daisy chain of ours. Everything is affected by everything else. Now, your biggest concern is your personal wealth; as it should be. The secret to protecting your wealth is to try and make it insular from everything else. In other words, you want to have a wealth that isn’t affected by the outside world. But, as aforementioned everything is tied to everything else. Whether you’re shopping for clothes, buying groceries or applying for a mortgage, before the price is levelled at your feet it has to go through the market. The market determines what that price will be. So two things we can conclude. There’s no way for your wealth to not be affected by the global economy and the market is how price is determined; in other words your wealth is given it’s true value. The giants that tower over everything else are assets. If you’re not holding something, owning something and backing up your monetary wealth by an asset, it’s not real.

What is an asset?

Firstly an asset is a complex entity to describe. However, for the sake of simplifying things, think of assets as something other than cold hard cash. Yet there are some people who will include their cash in ‘personal assets’. Number one, the most common asset is your home or rather property that you own. Land and structures on them home are all part and parcel of the same asset. A business is also considered an asset. A car or some kind of vehicle such as a boat is also considered an asset. Investment holdings such as stocks, insurance policies, mutual funds etc, are all considered assets. Warehouse storages, garages and equipment are all assets too.

There seems to be one running theme doesn’t there? An asset usually has the ability to convert it’s sale into cash or rather, it produces more wealth. Property prices rise year-on-year, thus you have an appreciating asset. A negative or loss-making asset has become an oxymoron as the whole point of having assets is for your wealth to increase just by ownership of said asset. Cars are a use to someone. It gets people to work, is enjoyable to drive and might be personally valuable to a collector. Stocks are a piece of the pie. A business that grows pays out to its stockholders so again, you have an asset that accumulates wealth for you.

Assets are a ‘hard wall’

Assets are usually a tangible entity. You can touch a property, you can live in the property. It provides you with a value or betterment to your life. Even if that enjoyment is subjective to the person, it still holds that value to be true. Capital assets are purely bank accounts or rather your cash wealth. Cash wealth on it’s own isn’t so confidence-inspiring. Look at it this way, if a wind came to blow your money away, how would you stop it? The simple answer is, you would protect your money with a wall and keep your capital inside. That’s exactly what assets are for. They give your capital asset worth and back it up. Nations do this for their currencies. Why should someone believe your currency is worth something, after all it’s just paper. Well, gold and other precious metals have been used to back up currencies and provide them with a solid wall of protection.

Look up the ‘Gold Standard’. For the majority of the time human beings have had complex, large and global economies, gold has been the number one material that has backed up FIAT currency. People are reassured that the paper they have in their pocket has a value which if they exchanged would allow them to buy food, water, property and live a comfortable life. This is because a precious metal is vouching for it. Assets have the exact same power for your cash wealth. If you were to go to a bank and ask for a loan, if you didn’t have a property, car, or some kind of asset, the chances of being turned away would be high. Assets give you a solid foundation of trust and support personally and for your capital.

The age old asset

Since time immemorial there has been one thing we all recognize as an asset. Jewelry is valuable to us in many different ways. It’s easy to understand why it’s valuable too, even as children we already know to look after a piece of jewelry that we have been given or perhaps found. Silver, gold, platinum, rubies, emeralds, diamonds etc, are all the most sought after kinds of jewelry. Precious metals and precious stones, have an innate shine or gleam to them. These materials have taken millions and millions, sometimes billions of years to form. Since this process takes so long, they are inherently valuable to us because they are things we cannot make.

If you have gold chains, diamond rings, ruby encrusted goblets, silver necklace charms or whatever the case may be, you need to protect these assets with some kind of insurance policy. For knowledge on what kinds of jewelry insurance you should get, look at Morison Insurance Brokers and ready their article carefully. They list all the valid reasons why you would need this kind of insurance policy and for what kind of jewelry. Jewelry is such a versatile asset, that almost any kind of financial institution will accept it as collateral holding. It’s not uncommon for bank loans to be given to people with low capital but who have very valuable jewelry assets.

They age like wine

Assets are the number one priority for people who are looking to retire without relying on a state pension. It’s clear to see that owning a couple properties and renting them out would net you a constant stream of capital flowing in. The properties will need to be kept to a high standard so they retain their value for longer, but that’s easily done. Properties are quite easy to understand and maintain. There are lots of services such as roofing, plumbing, landscaping and interior designers that can repair and update your properties to keep with the times. In this sense, assets have the ability to age like fine wine if you know how to take care of them. As the saying goes, if you take care of it, it will take care of you.

Assets like rare cars also have much the same appeal in terms of longevity. One of the original Ford GT40 cars was sold for $10+ million and a Ferrari GTO for even higher. Classic cars are not just interesting to hold as an asset, but they never seem to run out of buyers. No matter how many generations have moved on since the first day they rolled out of the factories, they are still enthusiastically bought for millions of dollars. There will always be a wealthy class of people that want a rare toy in their garage. That’s why having assets is so important, because the value they return to you is always set to increase year after year.

Create your own buffer zone

If none of the previous reasons have convinced you why you need to be owning assets, here is one last attempt. This one should win you over. When an economic crash ensues, capital all across the world gets slaughtered. Stocks and bonds plummet, currency values drop substantially and any hard cash is worth much, much less than it was just yesterday. Essentially, if all your wealth is in some kind of money hedge or just a lump sum in a bank, then your wealth will be cut down dramatically when an economic crash happens. Recessions all hit the cash flow in the market the same way. Consumer confidence drops, people pull their money out of investments and they go into hibernation to wait out the storm.

Now you may be thinking that assets will also have to fall in price because people aren’t spending as much. However, assets retain a lot more of their value even when there is a recession. This is because at the end of the day, someone will have enough money to buy or utilize your asset for their needs. Crucially, that need or desire is still there no matter what is going on in the economy. People who were saving up to buy a house don’t suddenly stop wanting a house because they lost a lot of money. No, the desire is still there so you have an inherent value in assets even in hard times. In a sense, assets create a buffer zone between you and the recession, they allow you to have more authority in the eyes of banks and governments.

Do not put all your wealth under your mattress so to speak. Put your wealth in asset acquiring. Own property such as a house, land, automobiles, boats and jewelry. When you have hard tangible wealth, your paper wealth is automatically boosted in so many ways.

Liquid Technology Which You Use Every Day

A key focus of my blog is Technology. Liquid technology is around us and something we use daily. Few people know about liquid technology and what its applications are. The following contributed post is entitled, Liquid Technology Which You Use Every Day.

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(Image Source)

When most people think about technology, liquids aren’t often the first thing on their minds. Being notorious for killing the devices which people love the most, it’s natural to want to keep them away from the stuff, but this isn’t always possible. To give you an idea of where liquid technology is found in the modern world, this post will be exploring three different options, giving you a clear picture of what you have available in this area. There are few areas more interesting than gadgets which have the power to fry themselves.

Smart Water

Crime is always something which people are working to tackle. Regardless of how much time and resources are put into an area like this, though, you will always find people who are able to break into things. Smart water promises to help with this, but not in the way which most people imagine. By using a special chemical compound which can be altered very slightly for each bottle, companies making this material can leave a criminal’s skin stained with a liquid which is completely unique. This is the modern equivalent of being caught red handed, as you simply won’t have a way to argue with a court if you’ve been found with loads of this material on your body.

Lubricants

Modern cars move faster than ever before, and often have to rely on manufacturing methods which don’t make room for much error. To make sure than engines are able to cope, lubricants are used, usually coming in the form of oil. Companies like Peakhd have been working for decades to create products in this field which are able to outperform their more traditional alternatives. Creating a liquid which doesn’t change its state as temperatures and pressures around it vary is no mean feat, though this is exactly what you need in your vehicle, making it hard for companies to hit the sweet spot.

Phase Changes

Not a lot of people know how their refrigerator works. Much like the radiator in your car, these large appliances use an array of fins to cool down a fluid on the inside. As the fluid changes temperature, it also changes state, becoming a gas as it heats up, and a liquid when it cools down again. This sort of system is found in loads of different types of machine, not just fridges. Of course, though, it also isn’t the only way to cool something down, and there are modern methods which don’t require any harmful chemicals to get started.

With all of this on your mind, it should be a lot easier to see the power which liquids have to support society. A lot of people struggle to see where these tools can fit into the world, even though they are already commonplace, and this keeps the wider population oblivious to the liquids they are using on a daily basis. It’s always worth working hard to build a good understanding of the technology and tools you use on a regular basis, especially when they are so strange.

What Advantages Do Plastic Pipes Have Over Metal For Your Business?

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and STEM (Science, Technology, Engineering and Mathematics). In many instances, business and science intersect – particularly those businesses where some knowledge of Chemistry and Materials Science is critical for planning projects, and budgeting for costs and savings. The following contributed post is entitled, What Advantages Do Plastic Pipes Have Over Metal For Your Business?

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Regardless of what pipe system you are looking to install one important decision you need to think about is the material of the pipes. This is imperative because it directly impacts the level of quality of your system, how long it will last you for and ultimately whether it will be cost effective or not. The two main materials you have at your disposal are plastic and metal. This article will reveal why the former option wins this battle each and every time. Why should you choose plastic pipework systems over metal?

https://pixaby.com/en/green-plastic-pipes-culvert-water-72772/

Durability
First and foremost, one of the main advantages associated with plastic is the fact that it is much more durable than metal is. This is because it is not susceptible to the impact of corrosion, rust and other types of degradation. However, metal is, and because of this, you can end up with extremely costly repairs on your hands as leaks are assured to arise after a certain period of time. Furthermore, if you select plastic pipework systems you don’t have to worry about experiencing that horrible metallic taste in your drinking water which frequently occurs with metal pipes.

Environmental Benefits
There is undoubtedly increased attention placed on looking after the planet in the current day and age. By using plastic pipes instead of metal you will be playing your role. This is because plastic has walls that are a lot thicker than metal and as a consequence, you will benefit from a better insulator against heat loss. Moreover, in relation to metal, it does not conduct heat anywhere as easily because it has low thermal conductivity. When you take all of this into account it means that hot water is going to stay hot longer and therefore the need for energy diminishes. This ensures that you are operating a lot more environmentally friendly than you would be if you went for metal.

Long Life Span
As mentioned earlier; conductive plastic is not susceptible to damage anywhere near as much as metal is. This is because it is immune to the effects of pitting, rust, corrosion and any other types of degradation. In essence, this means that you can expect your plastic pipework system to be like new for a minimum of 25 years.

Cheaper
Plastic pipes are undoubtedly a lot cheaper than metal pipes are, and price savings are welcomed by all businesses. There are several different reasons why this is the case. First and foremost, plastic is a lot cheaper to produce. Nevertheless, there are other cost savings that people do not initially recognise. For example, you will also save money when it comes to transportation as plastic is a lot lighter. In addition to this, because plastic tends to have a longer lifespan you will also reap cost efficiency because you will not need to spend as much on repairs and replacements. You will also reduce your energy expenses.

When you take these four key benefits into account it is really not hard to see why plastic pipes prove to be the clear winner when compared with metal systems.