Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. After the events of 2020, changes in the traditional ways of doing lots of things have changed but sector that may have been most effective is the business world. The following contributed post is entitled, 2021 Is A Time For Change In How You Communicate With Your Customers.
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Photo: Unsplash
Following the corona crisis, many businesses are learning how to re-communicate with their customers and adapt to the needs of the newly created market. The new reality dictates a new order in which every business that wants to survive / succeed must recalculate its path.
In 2020, a reality was created in which small and large businesses begin to examine trends in their industry and create new business opportunities: from upgrading the existing site to best meet customer needs to taking ecological and social responsibility. Good communication adapted to these times, will create an increase in customer involvement in your business and will contribute to an increase in sales. Following this, we have compiled for you a list of business trends for the year 2021, which must be taken into account, when you come to communicate with your customers:
- Beyond marketing on on-line trading sites
- Increasing mobile marketing
- Create an app for your business
- Customize customer service
- Increase in the percentage of remote work
- Creating an online community
- Promoting data transparency
- Cultivating social responsibility and preserving the environment
Due to declining purchases in physical stores, many businesses have opened an online branch to market their products. They may present virtual events to people also. You should look at Hybrid events.
More efficient business management: The digital options allow, among other things, managing orders and payments, using data-based insights, tracking performance, targeting, issuing online invoices and more, all at the click of a button, which saves time, money and resources and streamlines the business.
Mobile marketing is one of the emerging trends in recent years: Following the rise in the use of smartphones and tablets and an estimated five billion people carrying mobile devices – the most direct and focused channel for your audience is through their phone. The following are some ideas on how to market to your customers via mobile:
- Creating a winning mobile site that caters to users who surf through their device most of the day.
- Segment your customers and create Google ads that offer relevant products that reflect your shopping preferences
- Send a text message, updating on the latest promotion
- Using Google’s geographical location, and sending messages to potential customers in your business area
Customizing customer service
In a message-saturated reality, customers prefer personal attention and expect more businesses to follow their consumption habits and tailor dedicated sales offers to them. Subsequently, in recent years (and now even more so), a customized customer service has developed, based on knowing your customer and tailoring the referral and messages to him according to his buying habits. How do you do that? Well, to market properly one needs to study, research and collect data. Once this is known, you can move forwards effectively. One way to learn about your customers is through the use of digital research tools, which will tell you about their behavior, in the context of your business. 2021 is a year of growth, and to make changes for the better. Don’t see these changes as negative, because truthfully, you are beginning an incredible journey.
