Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In 2021 it’s critical to have a mobile marketing strategy to propel your business and your sales figures. The following guest post is entitled, 3 Mobile Marketing Strategies to Help Make Your Sales Figures Soar.
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Mobile phone usage is increasingly quickly across the globe. According to a report from Pew Research, over five billion individuals have mobile devices.
If your small business isn’t marketing to smartphone users, now is the time to start. Marketing your business to mobile phone users can bump up your brand awareness. What’s more, it can help boost your bottom line. The right marketing strategy will help mobile users find information about your products and services, which can help convert them to customers.
Take your business to the next level by adopting these mobile marketing tactics:
1. Optimize for Voice Search
Some mobile customers depend on voice search to complete everyday tasks, such as order food and find grocery stores near their area. They call on Alexa, Siri, Google Assistant and other voice-controlled personal assistants to help them with requests. If you have potential customers using voice search on their mobile phones, you’ll need to refine your marketing strategies to help your business become more visible to these people.
Not sure how to optimize your website for voice search?
Here are a few suggestions:
• Keep your business information up to date. You want to make sure that on-the-go voice search users can easily find the location and contact details of your business when they visit your area.
• Add long-tail keywords into your website content phrased in the way mobile users speak instead of the way they type. When people do voice search, the words they use tend to be long-winded statements or phrases compared to typed searches.
• Use your website to answer common queries. Find popular or frequently asked questions in your niche and provide answers to them in your site content.
2. Make Your Website Mobile-Friendly
When you use mobile marketing to reach a wide audience, you want to capitalize on it. An effective way to make this happen is to have a mobile-friendly business website.
Many companies have a website, but not all have a responsive site design that’s suitable for mobile phones. So, take this opportunity to get your website optimized for mobile users. If you need help with this, look for digital marketing agencies that include mobile site optimization in their website design and SEO packages. By having a mobile-friendly website, you can deliver a better browsing experience for your visitors and further improve your online visibility.
3. Spice up Customer Engagement with Augmented Reality
Concepts, such as augmented reality (AR) and virtual reality (VR), are relatively new. Some marketers don’t completely understand how they can apply these tech trends in their promotional strategy.
AR involves projecting virtual images and other elements in a real-world environment. VR, on the other hand, is an immersive and simulated experience wherein an individual wears a headset that places them in a virtual environment, such as outer space.
Although VR marketing tools can get expensive, you can use AR components to your mobile marketing campaigns. Tools, such as Blippar and ZapWorks, let you integrate AR into your campaigns.
Employ these mobile marketing tactics to help boost the bottom line of your business. Remember to personalize your mobile marketing efforts because personalization can contribute to higher sales.