Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Marketing is one of the most important parts of a business. In today’s digital age, it is critical to understand how to use the digital tools available for your marketing. The following contributed post is entitled, Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!
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So you have set up social media accounts for your business, and you have a website! That’s great, yet to get the best ROI on your digital marketing you need to go beyond the basics and make use of some more advanced approaches. Luckily, you can read about the most critical ones in the post below.
UX User experience
User experience is a vital consideration for any company looking to boost its digital marketing efforts. Indeed, many think of UX as the most important part, because it provides an opportunity to show customers many things such as that your business can be trusted to do things well and that you care about your customers, rather than just profits.
With that in mind, investing in UX is a smart move. This means enhancing your site so it’s easy to find things, easy to use, and looks great too. It also means inviting feedback both positive and negative. After all, the negative feedback concerning UX is hugely valuable, the reason being that it will tell you why people are unhappy, and so allow you to fix it!
Use the data to make informed decisions
Marketing is no longer about working on gut instincts. Instead, there is now a myriad of data strewn at our feet, just waiting to be used as a guiding light for the next step your business needs to take.
Unfortunately, many of us have trouble sifting through and understanding this data to the point where we can discern any meaningful information. This is where the services of a digital marketing consultant can become invaluable, as they can perform an analysis of the data, using it to craft an action plan for your next move. The great thing about such consultants is that they tend to offer a range of other digital marketing services as well, including support, advice, development, and implementation. All of which are of value to any business looking to move their business beyond the basics of digital marketing.
Last of all, when it comes to improving the success of an online marketing campaign, never forget the value of referrals. Referrals happen when a previous customer refers a prospect to your business, and in doing so implicitly or explicitly recommends your products and service.
The value of referrals is that they require barely any work to convert into a sale, as your previous customer has done the heavy lifting for you. The good news is that you can use some specific tactics to encourage more referrals. In particular, this means offering a discount, or a cash bonus to any customer that refers to another, making it easy to do so with an easily chargeable link. A method that can be very effective in motivating customers that have had a good experience with you to evangelize to others and so help boost your business’s digital marketing capacity beyond the basics, as well as increase your company’s ROI.