How To Stay On The Good Side Of Your Online Customers

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Customer service is critical in ‘bricks and mortar’ business but its especially critical for online business. You want to stay in your customers’ good graces. The following contributed post is entitled, How To Stay On The Good Side Of Your Online Customers.

* * *

(Pixabay CC0 License)

The business world has always been competitive, but none more so than now, as internet businesses are popping up all over the place.

Should you run an online business then, it is important to know that you are but a tiny dot on the internet, competing with thousands of other dots (this is probably the first time anybody has described businesses in such a way) in a bid to gain customers.

To stay ahead of the game, you need to stay on the good side of any potential or existing customers. By doing so, you will receive good word of mouth instead of bad, and you might elevate your business above the many others sharing the virtual space of the internet with you.

Here are some of the things you need to do.

#1: Deliver on your promises

Online business owners often sway potential customers with promises of fast shipping and better quality products than their rivals, as just two examples. So, if you are going to tempt customers in with promises such as these, you need to ensure that you can live up to your word.

With the examples given, you would need a steady supply of mailers in your inventory to ensure fast shipping was possible, and you would also need to work with a decent courier company that could offer speedy delivery. And in terms of your product, you would need to research what other businesses offer, and find ways to improve the quality and the functionality of what you were selling.

Having delivered on your promises, you would have very happy customers on your hands!

#2: Secure your online business

Businesses, both large and small, are in danger of hacking attempts, so never assume that your online business is safe, even if it is just you and your computer set up in your bedroom.

If you get hacked, not only will your financial information be compromised, but your customers financial and personal data might be too. Should your customers become aware of this, be that through communication from yourself or because they have become the victim of cybercrime themselves, then your reputation will plummet.

We have some tips on our website with regards to protecting your online business, so have a read and follow the advice we give you at your earliest opportunity.

#3: Treat your customers well

Customers are fickle people. If they feel mistreated in any way, they will voice their opinions on social media and business review sites.

Therefore, give them the respect that they feel they deserve by treating them well.

What does this mean in reality?

Well, we have already alluded to two ways you can do this in the previous points we made in this article. But there is more you can do. This includes offering them speedy responses when they get in touch with you. You should respond to any complaints, and do what you can to make amends to any disgruntled customers. And you should go the extra mile in your customer service, perhaps by including hand-crafted ‘thank you’ cards with your deliveries, or by offering loyal customers a discount or the occasional freebie as tokens of your appreciation.


By staying on your customers’ good side, you will retain their loyalty and benefit from new customers who have heard about your business. Follow our suggestions then, and research other ways to win over the hearts and the wallets of potential and existing customers.

Here’s How To Sell Your Products Online

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Much of today’s business is conducted online. There are some keys to selling your merchandise online. The following contributed post is entitled, Here’s How To Sell Your Products Online.

* * *

Picture by Rawpixel

Although, the internet has its drawbacks (such as hackers that are a threat to businesses) the internet is arguably the root of all opportunity. Mainly because people from all backgrounds, so long as they have a laptop and an internet connection, can earn money online if they put their minds to it.

You may have decided your current physical store that you use to sell your products is limiting you from the reach of sharing your items with the world. Or maybe you’ve uploaded your products online somewhere to sell, but you haven’t received any sales. So how do you sell your products online, and where do you begin?

Choose Your Platform(s) Wisely

You have a few options at your feet for selling your products, but it’s up to you to decide which one fits your product and where you think your intended audience will be. Bear in mind, with ready-to-use popular platforms such as Amazon, there are rules you need to adhere to, to sell on their website. If you trip up and break the rules, it could lead to your account being suspended. If this does happen to you, it is possible to build a case for reinstatement to get your Amazon account back up and running. It just takes a bit of time and effort to do so..

Besides the well-known selling platforms such as eBay and Amazon. Look at the potential of developing your own ecommerce website to display your products to the public also.


The way you present your products is an essential aspect to consider. Images that are too dark, poor quality or look unprofessional will prevent your product from selling as well as it potentially could. If you can afford to, have professional pictures taken of your products. If this isn’t possible, create a transparent, uncluttered background for your product to rest. Take shots of different angles in clear daylight, so that the customer may see various aspects of the product before deciding to buy.


The art of copywriting is to set the scene and engage readers on why they should buy your particular product. It’s your pitch to explain why this product is perfect and what it brings to a person’s life but also to outline the specification such as colours and measurements. People like to read about what their new product might entail. They also want transparency on what to expect, and so you need to give the reader both! When you write descriptions etc., keep it clear, simple and in keeping with the voice of your brand.


A business’s trust and reliability are earned over time. Once your product begins to gain momentum with authentic online reviews, you can trust that the sales process of your products will be a lot easier. There are ways you can give your product a leg up online in this regard. For instance, you can give your product out for free to popular bloggers and ask if they would be so kind as to write about it on their website. If your product is fantastic, they’ll tell their readers. Which means your audience and reputation gradually expands.

Whether you’re setting up a side hustle or developing a full-time business, selling your products online will be a lot easier to do if you follow the steps above.

3 Tips For Your Online Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most business is conducted online today. You online business strategy is there are part of your business that you have to keep sharp. The following contributed post is entitled, 3 Tips For Your Online Business.

* * *

Whether you are just looking into starting up your online business, or you have been established for some time, these tips will stand you in good stead to make some savings both in terms of costs and time, and help to ensure that your business continues to thrive.

Image Pixabay

Make the best use of technology

There are IT solutions to cover pretty much every conceivable area of your business nowadays, so do ensure that you make good use of them all.

As your business is run wholly online, this is an area that you simply have to invest in, and it might be worth getting an IT consultant involved. You need to maintain the highest levels of security and ensure that there is minimal downtime.

It is then worth using technology to assist you with the administration side of your business. Rather than having to run things manually or employ someone in-house to take tasks on, you will find you can get accounting software, payroll services such as CloudPay and bookkeeping apps that can take care of everything for you. These options will not only be speedy, but also highly effective, freeing you up to focus on your business.

Maximise your traffic from every source

Many an online business has been built on one primary source of traffic, and then has sadly crumbled as that source dried up.

Take the recent Instagram changes, where business profiles receive less exposure as an example. Businesses that gained most of their traffic and promotion via this social media channel have suffered significantly and are now scrambling to gain traction on other platforms or elsewhere.

As such, you need to be ensuring that you are covering as many bases as you possibly can with your marketing and lead generation. Online businesses can do very well from social media, but spread those efforts out more evenly. Utilise Pinterest, Instagram, Facebook, YouTube and Twitter equally and closely monitor all content to understand what you are best sharing.

You should also always work to maximise your SEO, as if done correctly, this can be relied upon to deliver long term traffic to your website. This will not rise and fall on current trends and you need not be reliant on social media platforms changing their algorithms.

Build a strong brand and reputation

You are battling amongst thousands, hundreds of thousands, of other online businesses within your sector. In order to succeed you have to stand out.

You need to focus on your branding and ensure that you are conveying all that you are about within your design, website and logos. People need to land on your website and instantly understand your product offering, and they need to recognise you when they stumble across you elsewhere on the internet. Strive for something unique and something that says what it is that you do.

You will then have to monitor what people are saying about your business online. Your business needs to have a good reputation so you will be seeking to receive excellent reviews and to be responding to any online feedback. Set up Google Alerts so that you are always aware of any fresh content written about you.

How Advanced Are Online Threats Becoming

A key of my blog is Technology. With our world becoming increasingly more digital, there are also an increasing number of online threats. With so much business being conducted online, having solid cybersecurity is a must. The following contributed post is entitled, How Advanced Are Online Threats Becoming.

* * *

Being hacked when you’re online is something we all worry about, in the back of our minds. We don’t like leaving our credit details on retail websites, if we can help it, and we all regularly check to make sure our firewalls are turned on. It’s a habit we become accustomed to, the more and more we use our computers to connect to the world wide web, and it’s something we should all clue ourselves up on.

And that’s because cyber threats are becoming more and more common, and there’s a lot of scammers out there who know just how to disguise themselves to earn your trust. They can even use the numbers in your phone to pose as someone you know nowadays.


There’s Gaps in the Connection

A lot of websites use third party companies these days, to make sure they keep costs down in their own businesses by not running their own IT support desks or their own retail portal. They use another company’s previously established support network or paywall, and that can lead to a hink in your secure browsing. After all, the more people involved in any searches you tap in, or any purchases you make, the more chances there are of your information getting out.

Websites who have to redirect you to reach certain pages, or websites who don’t allow you to use secure payment methods such as Paypal or Worldpay, are very likely data sink targets. Hackers will keep an eye out for websites that need further connections to enable their profits, and exploit these connections to get to you. They can change them out to make sure you connect to them instead, or it might just be a flimsy line that could allow a few worms in. You never know who’s on the other side of the screen, after all.

AI Could Be a Way In

The Siris and Alexas of the world have a lot to answer for. They can be one of the most helpful appliances you own, but they can also be targets for people looking to access your secrets. And it’s not just malicious outside threats that can access you and your family’s most private data: it could be the companies themselves as well.

So if you do have an artificial intelligence system in your home, they need to be connected to the wifi to work. And there’s a good chance you have quite a few recordings on them you would never want anyone outside of your own four walls to hear. And it’s these stored recordings, which have to be removed manually, that both hackers and shady executives alike could be after. It’s a misuse of the trust the consumer places in the company – you bring this kind of tech into your home to make life more convenient, and these are the results we’re seeing.

That was a quick look into the world of online threats, so make sure you’re always up to date on what could be out there.

Online Improvements For Hotels

Three of the key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. The internet has changed the game in terms business and commerce. The Hospitality Industry is no different, and hotels that aren’t properly marketing online stand to lose business. The following contributed post is entitled, Online Improvements For Hotels.

* * *

The Internet is a very useful tool for businesses to communicate with their target market. Almost everyone has access to the Internet these days, and people use it to compare prices and make travel arrangements. Hotels can get a lot of business from their website. However, if your business isn’t employing the correct hotel web marketing techniques, then few visitors will end up converting into customers.

There is a lot of competition in the hotel industry, so it’s important to do everything you can to attract the right customers. The best hotel website design won’t only attract lots of people to your site, but it will also encourage them to spend longer on there, and potentially make a booking. If someone finds your website online and it’s of poor quality or looks amateurish, then they will often click off and visit somewhere else. If your website takes too long to load, isn’t organized correctly or is difficult to navigate, then people will look elsewhere, as no one wants this sort of hassle. After all, the Internet is all about convenience.

Effective hotel marketing will give your hotel the right image. All hotels, even small bed and breakfasts need to have a professional website that shows off their brand well. When it comes to getting people to visit your site, there are a few different options. Since most people will find websites using a search engine, hotels will benefit from using SEO strategies. SEO or Search Engine Optimization is the process of making your site more attractive to search engines. When done properly your site will appear higher up in the results listings and stand a greater chance of getting clicked on. The best hotel website will also load quickly, contain lots of useful information and be very easy to navigate.

Is Your Hotel Suffering From A Lack Of Repeat Business?
Repeat business is imperative in the hotel sector, and while you may deliver a fantastic stay to your guests, this doesn’t mean they are automatically going to book again. Therefore, if you are suffering from a lack of repeat business, read on for some advice on hotel marketing online that can help to rectify this problem.

The first thing you need to do is get to the bottom of why customers are only booking one stay at your hotel and then not returning. Nine times out of ten this is because you are failing to follow up on their experience to build a loyal connection with your customers. You need to build an authentic relationship if you are to generate the loyalty that encourages customers to come back to your hotel again and again.

This is where hotel Internet marketing comes in. There are three keys aspects of hotel marketing that can help to ensure you benefit from repeat business – social media marketing, your online booking system, and email marketing. How easy is to for customers to book again? What appointment booking software do you use? Do you provide discounts for loyal customers online? Is their information remembered?

Email marketing is imperative for keeping your customers up to date with your hotel and everything that is going on. One of the best ways to increase your chances of repeat business is to offer voucher codes and special offers via email to your customers.

Aside from this, social media provides the perfect platform for customer engagement, as it allows your customers to get as close to your brand as possible. You need to post regularly on your social media accounts, and you need to ensure you are communicating with your customers, rather than merely posting a string of in-your-face advertising messages.

How To Make Your Online Store a Success

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Setting up an online store is much different than setting up a traditional bricks and mortar store. For an online store, you must become savvy in terms of technology in addition to marketing. The following contributed post is thus entitled, How To Make Your Online Store a Success.

* * *

If you love retail and decided to create an online store instead of investing in a brick-and-mortar shop, you are up against a huge competition. It is important that you are able to make the most out of your reach, engagement, and productivity, and automate processes that would take you too long to complete. There are several things to pay attention to before you launch your store, such as market positioning, competition, and customer behavior. Find out more below.

Market Research

Image via Pixabay

It is important that you pay attention to your market research and get to know your target market. This doesn’t only apply to your potential clients, but also your competition. It is crucial that you find out about the best methods to penetrate the market and find the gap you can fill. Look for profitable underserved markets and position yourself in a smart way in the marketplace. There are so many free market research tools you can utilize, such as Google Surveys or downloadable industry reports.


Your business name has to be memorable and catchy, also give out the right message about what you stand for. It might be a good idea to create a mission, vision, and values statement before you would create a logo and brand name, so you can fully align it with your target market’s. After you have created your market research file, you will be able to identify your ideal client, and choose your brand name based on their characteristics. Be careful when choosing a brand name, as it can lower the value of your brand.

Brand Image

Once you have your brand name, you can start working on your brand image, too. You should be consistent when it comes to your social media accounts, your logo, and your website, but most importantly – develop your unique brand voice. Listen to your audience and their feedback, find out what they are looking for when searching for similar products and how they choose who to buy from.


Of course, if you want to launch an online store, you will need to pay attention to your web development and design. You have to make it user friendly and engaging. You need to communicate the benefits of your products, not only the features. This is where many startup online store owners make a mistake. You need to gain people’s trust as well before you can convince them to give your products a try.

Shopping Cart Software

Image via PxHere

While the design and functionality of your website is important, you will need to ensure that your infrastructure is easy to use and tailored to your customers’ needs. If you don’t know where to start, you will need to talk to seo agencies that optimize Shopify stores so you can get enough traffic and conversion. You want your visitors to quickly find what they are looking for, add them to their basket, but you might even design a system that recommends similar or complementary products so you can maximize your sales opportunities.

Social Media

You might have already heard about Pinterest success for online stores, but you will have to make the most out of your social media reach and use different platforms. It might be challenging to keep on top of all your posts and monitor the performance of all your accounts, especially if you are busy running your own business. You might want to automate your social media so you can make the most out of your reach and get a snapshot of your statistics, to find out what type of content your audience engages with.

Review Sites

Image via Pixabay

If you want your website visitors to trust you, it is important that you get listed and featured in online directories and on review sites. People want to know that you are keeping your promises and they can get a good service. They are more likely to listen to other people’s recommendations and reviews than your own marketing messages, so it is crucial that you implement these features in your social media and your website, too. After all, your shop’s reputation is one of the most valuable assets in your business.

Starting an online store is hard work, and there is no guarantee of success. However, you can do your research and get to know the industry, your competition, and the available technology to scale up your operation and make continuous improvements that will improve your traffic, engagement, and sales conversions at the same time.

The Dangers Of Diagnosing Yourself Online

Two of the focuses of my blog are Health/Wellness and Technology. One of the advantages of our current digital age is that the profuse amounts of information available and our access to it. The danger though is that not all of the information is accurate, and it is so readily available. In some instances false information about health can have harmful effects. The following contributed post discusses and is entitled, The Dangers Of Diagnosing Yourself Online.

* * *

Image Credit

The internet is a pretty wonderful invention and one that’s changed our lives – mostly for the better. We have the ability to connect with people from all over the world with the touch of a button, can learn basically anything about anything, and really have so much knowledge and information at our fingertips than we’ve ever had before.

We can start businesses, organize our lives, make money, order things without ever leaving the house, and even get things like doctors to speak to us over the computer – basically we can do anything we want to do from our computers and smartphones these days, which is a good thing if you choose to look at it that way.

However, we can’t pretend it’s perfect. Like everything, there are always going to be downsides, and the internet certainly isn’t exempt from that.

One of the things that the internet is pretty famous for – especially since the rise of social media is the amount of false information “fake news” if you will, and basically a lot of misinformation that can cause feelings of fear and impending doom.

This is very commonly seen when it comes to our health. You will know yourself if you’ve ever had something perfectly innocent like a bad cough or cold and suddenly a Google search has you dead and buried before you’ve even opened the first link it produces.

The rise in things like health anxiety is directly linked to the amount of people now being able to access so much information without limits online, but the danger is that they’re attempting to self-diagnose themselves and this is a very dangerous practice.

Now, of course, this isn’t to say that you won’t find genuine medical literature online, but the fact of the matter is, if you’re genuinely concerned about symptoms such as a cough being something more serious, then it’s time to speak to a doctor and get a proper diagnosis. Even if it turns out to be something, then they will talk you through things like Lung Cancer Treatment if that’s what you need.

Googling your symptoms from questionable online sources is not going to lead anywhere good, and in this post, we’re going to share with you some of the real dangers of diagnosing yourself online.

It will make your anxiety soar:

If you’re already someone who suffers with anxiety – specifically health anxiety, then trying to look up symptoms online os going to make this completely unbearable for you, so it’s really not advisable.

It causes stress:

Anxiety is going to stress you out far more than you already are – add to that the ongoing worry from what you’ve just read and it will be a miracle if you can sleep or function normally.

You can miss a real health condition:

Diagnosing yourself online doesn’t always give the worst case scenario – sometimes it can tell you it’s nothing when it’s actually something that you should see your doctor about, but if you follow online advice then this could lead to a much bigger problem if you don’t actually go to the doctor.

3 Important Changes You Need To Make To Your Online Delivery Process

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, many individuals are moving their products using an online store. If you have an online store, it’s important to be able to deliver your products as efficiently as possible. The following contributed post is thus entitled, 3 Important Changes You Need To Make To Your Online Delivery Process.

* * *

A good shipping process is vital for online retailers. Customers have high expectations and they want their products to arrive as quickly as possible. Even if they love your products and the prices are great, they’re not going to come back to you if you make them wait a week for delivery. You’re not going to be able to match the next day or even same day delivery that the big companies are offering because you simply don’t have the resources to do it, but you do need to make sure that you’re getting products out as quickly as possible. You also need to make sure that you’re doing it in a cost-effective way and products aren’t getting broken in transit. It sounds tough, but if you follow these basic tips you can handle your shipping efficiently.


Consult Professionals

Supply chains are a difficult thing to manage and there are a lot of different steps to consider along the way. You need to get the products from the manufacturer delivered to your warehouse, then you need to pack them all and plan routes for your delivery vehicles. If this is your first business and you’ve never dealt with a supply chain before, you probably haven’t got a clue where to start. That’s why it’s a good idea to consult professional companies like the Moresby Group and get their advice. They’ll have a lot more experience than you and they’ll be able to help you set up and manage an efficient supply chain so you don’t make any costly mistakes.

Route Planning Software

Giving your driver a list of addresses and sending them on the way isn’t the most efficient way to handle your deliveries. Everything will still get there on time but it’ll take longer than it needs to and you’ll be using more fuel. But if you use route planning software, you can create the most efficient routes possible. That saves your drivers time, saves you money and makes your business more eco-friendly because you’re using less fuel.

Barcode Scanners

Picking items from the warehouse is quite a long part of the shipping process, especially if your employees are doing it all manually. You’re wasting so much time if people are searching the warehouse for products every time they need to load a shipment. That’s why you need to invest a bit of money in some inventory software and barcode scanners. Your employees will be so much quicker if they can scan their picking list and find out exactly where the products that they need are stored.

Consider Outsourcing

If you’re selling products on a large scale, it might be more cost-effective to run your own warehouse and shipping process. However, if you’re a relatively new business and you don’t make that many sales yet, you probably don’t have the capital for that. It’s also not necessary at this stage in your business career. Instead, you should consider outsourcing to a courier company. They’ll already have the infrastructure in place and the necessary experience to handle your deliveries in a timely fashion.

If you don’t have a good shipping service in place, you’re never going to get your online retail business off the ground.

Online Networking Success

The first principle of my blog is Creating Ecosystems of Success, and key area of focus is Technology. Networking is an important part of anything you try to do these days whether it’s starting a business, starting a blog or writing a book. Knowing how to network online can be the one piece that puts your project over the top, and not knowing how to do so could kill it. The following contributed post is thus entitled, Online Networking Success.

* * *

Networking is essential for any professional or business owner. Over the years, networking has changed considerably, with the vast majority being conducted online nowadays. But, are you networking effectively? There is a big difference between networking and simply liking other people’s posts or seeing how many connections you can get on LinkedIn. With that in mind, read on for five top tips for successful online networking.

  1. Start local – When you are first getting started with online networking, it is a good idea to stay local. You may think that this is counterintuitive. After all, isn’t the whole point of using the Internet to reach a global audience? While this is true, and there are many benefits to gain by reaching your immediate geography in some situations, there are advantages of starting in your own backyard. This means that you will build a social network and have a better shot of meeting face-to-face, which will help you to establish quality connections that you can build on.
  2. Find a shared point of reference – When you are looking for people to connect with, it is good to look for something you have in common, for example, someone with the same causes or interested in volunteering, like Drew Fasy, clubs and organisations, previous employers, or your hometown. By referencing this when reaching out to the person, it gives them a reason to connect with you, offering a good conversation starter.
  3. Have a clear reason for choosing the person in question – You need to have a clear reason for wanting to meet the person in question. The person will be more likely to give you some of their valuable time if you give them a reason why you need to meet them specifically.
  4. Put some thought in – Before you meet with someone, you need to put some thought into what it is that you are asking for. This ensures that there is a clear structure and that the person you are meeting has a distinct idea of what it is you want and how/if they are able to assist. Don’t be vague – lines like “I want to pick your brain” or “I would like to meet you” just don’t work. Would you want to give someone your time if they simply said that?
  5. Ask for the meeting – A valuable contact is not made by simply connecting with someone on LinkedIn. You need to talk to the person, preferably face-to-face, but if that is not possible, a video chat will suffice. This is the only way to learn from someone or get the help that you need.

So there you have it – some top tips to help you with online networking. As mentioned, online networking should be viewed as a starting point, you then need to connect with the person face-to-face. Of course, this is not always geographically possible, but with video chat available nowadays, you can use this instead.

Updating The Appearance Of Your Online Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, you online presence is your new store in many cases. As such, it’s important to periodically update you site so that it’s appealing your potential customers. The following contributed post is thus entitled, Updating The Appearance Of Your Online Business.

* * *

In the competitive world that is business, having an online business has really come to the forefront, and now many companies are opting to turn digital, to follow the trend of technology and the internet. So if you have an online business yourself, it’s important to keep updating it so that you remain ahead of your competition and grow your company. Here are a few tips to get you started!

Image Source

Reassess Your Goals

It’s something you don’t need to do online, but it’s important to bring your focus back to your goals for the business. Whether that’s long-term or short-term, it’s always good to come back to them and see if you might want to change them or create new ones. A lot can happen in the space of a few months, so it’s pretty easy to forget about your initial objectives.

And if you haven’t already, think about what you want to achieve a year or so down the line. Dream big and don’t be afraid to challenge yourself.

Give Your Website A Refresh

You should have a website for your online business, and if you don’t, then you really do need to get one. A website puts you on the map and gives you a little space in the big world wide web. This is the platform where you’ll probably attract new potential customers and clients, so it needs to be professional. Therefore, you want to give your site a refresh every now and again just like updating the interiors of your home. Apps like are great for changing up your font, and you should invest in a good template for your web page.

If you’re digital skills only stretch so far, there’s plenty of freelancers or companies out there who will be more than willing to keep your site looking top notch.

Get Social Media Savvy

If you’re not already, you should be spreading the word about your business through social media. A website is great but you want to reach the masses, and only social media platforms will have that. So it’s useful to have a profile on as many platforms as possible and start or continue to reach out to new customers, creating great campaigns that will sell your brand to those who need it.

Make Communication Easy

There’s nothing more frustrating than customers not being able to communicate with a business. Whether that’s finding a phone number, email or any form of contact details. And it’s so simple to do but a lot of online businesses will keep themselves anonymous, and this can put customers off. People like to see the face of a brand or organization, so don’t be afraid to open up communication fully because it’ll certainly benefit you in the long run.

It can certainly feel like a rat race in this ever-changing world, but with hard work and dedication, your online business can be just as successful as those that inspired you to start yours in the first place. So what are you waiting for?