Overcoming The Online Phobia

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Significant amounts of business is done online today. Some business owners however have concerns with doing business online. The following contributed post is entitled, Overcoming The Online Phobia.

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Customers and businesses have spoken: the future is online. Yet, not everyone is ready to tackle the challenges of building an online presence. In fact, running an online business can be nerve-racking, daunting, and also plain dangerous. There are significant risks involved that could break your business if you don’t understand how to handle them appropriately. From hackers trying to gain access to your data to competitors leaving intentional negative reviews, online is not always a safe place. However, your fear of building your digital presence could hinder business growth. Here’s how you can learn to manage digital risks effectively and successfully.

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Rely on a proven strategy
Innovative, unexpected, novel, these are some of the buzzwords that people wrongly associate with a successful strategy. Does a strategy need to be completely new to drive growth? According to these experts here, no strategy is the result of one person’s imagination. Growing digital sales is all about understanding your data, building your digital brand, and attracting customers using proven techniques. In other words, you don’t need to invent something new when you can rely on established methods that work. While it doesn’t mean that creative marketing is a waste of time — it isn’t —, your strategy follows an established map of actions determined by your goals, situation, and budget.

Take your first step with a partner
The first mistake businesses make is to assume that they need to go through the digital challenges alone. Finding a business partner online could transform your attitude to digital growth. An online business partner can help you update your presence to be noticed by online customers. Additionally, partners share responsibilities, which means that you can work together to protect and defend the brand. Negative reviews are less frequent when you and your partner can respond rapidly. While remaining an issue, cyber security can be enhanced when you combine your IT strategies and budgets.

Build trust rather than convincing
Many businesses worry that an online presence can not replace the sincere connections you build in face-to-face interaction. While a digital presence requires delivering your content without physical interactions, it doesn’t mean there’s no room to create an authentic brand. On the contrary, authentic content builds a connection with your users fueled at an emotional level by your choice of word, the device presence, the culture, and the level of trust customers have. Authenticity transcends the communication medium when the content offers your audience a real experience of the brand.

Accept that sometimes sh*t happens
Of course, nobody wants to think of the worst=case scenario. However, sometimes things simply refuse to work. Whether your server connection is down or customers are not satisfied with your services, your fears could turn true. Yet, mishaps don’t last. Your reaction to problems will linger if you panic. Similarly, a positive and managed response will also have a long-term impact on the brand. Learning to plan for the things you fear the most can help you handle issues and grow.

Online is a fast-changing world. Yet, most people share the same fears about building a digital presence. They are worried about tech safety, reputation, and growth. Should worries affect your digital approach? Yes. But they should not stop you. They give you the nudge you need to find the appropriate support for your business.

The Dangers Of Running An Online Business

Three focuses of my blog are Financial Literacy/Business/Entrepreneurship and Technology. While doing business online is a must for the most part today, there are dangers to it as well. The following contributed post is entitled, The Dangers Of Running An Online Business.

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Loads of budding entrepreneurs have taken to the internet in a bid to start successful businesses. With such a diversity of digital technology at our disposal, it is easy to set up an online business that can thrive. There are numerous advantages of running an online business, but there are dangers lurking as well. Many small businesses have failed as the owners thought that it was easy starting an online company. In theory, it is, but you have so much to worry about to be sure that everything goes according to plan.

Here are the biggest dangers of running an online business:

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Hackers

Having all of your operations online will open your business up to cybersecurity concerns. Primarily, people can hack your website and do all sorts of damaging things to it. A common tactic is to hack a server, causing the network to go down. As a result, you can’t load up your website and nobody can visit it. In essence, you won’t be able to make any sales until the server is back up and running. Hackers know this, and they basically hold you to ransom and demand payment if you want the server to be put back up. This sort of thing happens to small businesses a lot, usually because your cybersecurity isn’t up to a high standard.

A bad online reputation

It’s not uncommon to see small businesses targeted by rival companies – or just random people trying to be annoying. What tends to happen is a lot of negative press is generated surrounding your business, damaging your reputation. Companies like Guaranteed Removals exist to counter this, helping you find all the negative things about your company and removing them from the internet. Still, it’s a concern that all online businesses will have as people can do sneaky things to eat away at your reputation. It’s hard to run a business on a damaged reputation, which is why having your reputation hijacked is such a danger.

Connectivity issues

We mentioned the idea of your server going down in the point about hackers, and sometimes this can happen with no foul play involved at all. The nature of an online business means you will always have to worry about connectivity issues. There will always be a chance that your connection can go down, putting your server offline. Particularly if you depend on a hosted server, meaning you rely on the host’s connection to stay up at all times. Any issues with your internet connection can mean you spend hours without doing any business. In the fast-based world of online businesses, this can be a huge deal.

Be aware of the dangers of running an online company if you want your business to succeed. You must learn what to expect, then develop solutions to counteract the chief concerns. For example, to counter hackers, you need a solid cybersecurity policy to prevent it from happening. Connectivity issues can be handled by choosing the most reliable options available, and reputation concerns can be handled by a reputation management agency.

Realistic Ways To Make Money Online Right Now

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, there lots and lots of tools which to make money. The following contributed post is entitled, Realistic Ways To Make Money Online Right Now.

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The internet has revolutionized the way we live, including how we work and generate revenue. From remote working to side hustles, there are a variety of ways that you can make money online. However, it’s important to know which opportunities are the most lucrative and which offer the fastest returns. To get started, take a look at these four realistic ways to make money online now:

Become an Affiliate Marketer

Using your online presence to promote products, services or brands can be an easy way to make money online. Depending on your reach, businesses will be keen to work with you so that they can fast-track their access to their target audience. In return, you’ll receive a flat fee for advertising and/or a commission for sales that take place via the links you post.

Of course, you do need to have a significant online audience to make affiliate marketing work for you. If you have a blog, vlog, or your own site, this can be a lucrative and speedy way to generate revenue online.

Build a Community

Launching your own online community gives you access to a variety of monetization options. With a dedicated platform from Disciple Media, for example, you can implement membership subscriptions, release exclusive paid-for content, attract sponsorship, and much more. In addition to this, creating a thriving online community enables you to build a network around something you’re particularly interested in. Whether it’s fitness, music, business, or anything else, sharing your interests and expertise ensures that the process is enjoyable as well as profitable.

Start an eCommerce Store

Selling goods online can be a viable side hustle or even a startup business. With access to existing online marketplaces, you can maximize your reach instantly and sell globally. What’s more – drop shipping means that you won’t even need to warehouse goods or implement inventory management processes. Instead, you’ll act as a ‘middleman’ and forward orders to existing fulfillment centers as soon as your customers make a purchase.

Create an Online Course

The online learning revolution is already upon us, and you can start generating revenue from it by creating your own online courses. Using your professional skills or hobbies and interests as the basis for your courses, you can attract students and learners from all over the world. Many course providers have templates available, so creating content can be easier than you think. Furthermore, the option to release eBooks and subsequent top-up courses means you can create a long-term revenue stream.

Can You Make Money Online?

Absolutely, providing you use the right tools and techniques. The internet is a fantastic place to earn money and there are numerous ways you can generate revenue online if you are truly serious about doing so.

However, the marketplace is competitive, so you’ll need to be proactive about finding the right methodologies and monetization techniques if you want to be successful. With a little research and the right platforms, you’ll kick-start your online career and maximize your success from the outset.

The Case For Taking Your Business Online

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In modern times, a significant amount of business is conducted online. As such you need to be prepared to conduct your business this way. The following contributed post is entitled, The Case For Taking Your Business Online.

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Since its inception in the early 90s, the World Wide Web has completely changed the world. Once thought of as a simple communication platform for academics and nerds alike, the web has grown into a multimedia, multidimensional vehicle for information. In addition, improvements to internet speed technology, accessibility and availability, and the advent of smartphone technology with social media make the web a haven for business in the modern world.

Additionally, the inclusion of safe and secure transaction technologies such as PayPal and cryptocurrencies has facilitated international business on a massive scale. However, despite the helpful features of using the internet for business, most small to medium-sized enterprises don’t use it to its full advantage.

In the Palm of Your Hand

Just a few short years ago, to access the internet, you would have to purchase a bulky PC and dedicate a section of a room for its use. However, advancements in mobile phone technology, namely smartphones, have allowed internet access in the palm of your hand. Since then, businesses have embraced online assets such as digital marketing to operate their business online. As a result, over 50% of people now use their mobile devices for search.

There are various methods involved in digital marketing, such as social media campaigns that utilize multiple platforms for communication and engagement. Online agencies are also experts in developing creative assets such as logos and infographics. In addition, one of their primary tools is the use of search engine optimization for driving website traffic.

Local, National, and International Reach

SEO is a vital part of online business. You can develop a website for your business, but it’s no good if no one can find it. SEO is the art and science of using keywords and phrases related to your company and seeding them across the web using digital content. Such content includes blog posts, images, guest posts, and backlinks.

The purpose of SEO is to drive organic traffic from search engine results pages when a user searches for either your company directly or something related to your business. In principle, more traffic equals more potential business. However, SEO can also be configured for local results, known as local SEO. Local SEO displays your company concerning either a user’s query based on location or the actual location determined by their IP address.

Getting a Foothold

It’s never too late to embrace the online world as a business. Yet, surprisingly in 2021, 70% of small to medium businesses still don’t use any form of SEO. This includes local SEO. Therefore, by implementing a solid online marketing infrastructure such as video marketing, SEO, PPC ads, and earned media, you will be in an advantageous position to beat the competition.

Taking your business online also establishes your company as an authority in the field. As you generate more traffic to your site, search engines such as Google see it as relevant to your sector. This, in turn, increases the chances of your business appearing for more related broad-term searches. This can help drive even more traffic to your company and establish it among the best.

Easy Ways To Lose Customers From Your Online Store

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Many businesses have online store today and they are a necessity. If you don’t know what you’re doing though, you can actually lose customers. The following contributed post is entitled, Easy Ways To Lose Customers From Your Online Store.

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Running an online store is often mistaken for being an easier task just because you don’t have as much to take care of in the way of physical premises. It’s true that some aspects aren’t going to be as demanding, but it can be just as easy to lose your customer’s attention in an online world where there are often plenty of competitors. As such, here are a few mistakes that you need to ensure you’re not making.

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Neglecting to make it more visible
The online world is full of other shops, brands, and websites each vying for the attention of your customer. As such, you need to make sure that you’re focusing on marketing with them in mind, even after they have already made a purchase. Digital marketing mistakes such as neglecting to retarget those who have already been to the website can cost you. You might be focusing on targeting new customers first and foremost, but it’s often cheaper to convince one to repeat their business.

Letting them get lost
The layout of your store itself makes a huge difference, as well. Investing in sensible navigation, such as effective and useful categories for your products, as well as search functions that allow them to narrow their results down to only the most relevant ones to them. Similarly, pay attention to the checkout section of the site, since that’s where it is quite easy to lose customers. If you’re experiencing shopping cart abandonment, try making some changes like shortening the process or adding breadcrumb navigation so they’re more likely to stick with it to the end.

Deliver on what you promise
The delivery process can be one of the trickiest to get right. You can’t always control whether deliveries get there on time. But you can make sure that you work with the right fulfilment providers or delivery drivers if your current choice is letting you down more often than it should. Similarly, you can use tools like Antzman distribution software to make sure that you’re able to stay informed and, as a result, keep customers informed about any changes. No one likes bad news, but late deliveries with no word at all are infinitely worse.

Be there to help
With the changes above, you can make it a lot easier for customers to find the products they want, get through the checkout process smoothly, and track their own deliveries. However, even if you create the perfect online shopping experience, there are going to be those who need a little help. As such, you should consider using tools like Tidio live chat software so that you can hop in to offer customer support as soon as it is needed. The sooner you can remove any barriers between your customer and their purchase, the better the chance of a conversion.

If you want to keep customers coming back to your online store, you need to make sure it’s easy to find, easy to use, and that their goods get to them easily. If you can’t do that, you may be in trouble.

What It Takes to Create A Strong Online Presence

Two focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, the majority of business is conducted online. As such, you want to create as a strong a presence online as possible. The following contributed post is entitled, What It Takes to Create A Strong Online Presence.

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How solid is your digital presence? Ever since the digital era took hold worldwide, people have seen the need to have an online presence to support business growth. However, not many give much thought to going beyond having a website. The idea of creating a solid online presence is to capitalize on the several advantages the internet offers. Today, it’s not good enough to just have an online footprint. Besides, with 4,208,571,287 internet users worldwide, you have no choice but to employ tools that set you apart from the rest. Here are a few strategies worth considering:

1. Build a captivating website

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Your website is the face of your online footprint. It’s the first impression you get to create on people who chance upon your digital address. No matter how well known your brand is, without a solidly captivating website to draw more people, your product or service will be impacted negatively. Apart from being visually appealing, an excellent website must have the following features:

● User-friendly
● Quick loading time
● Suited to drive conversions from web traffic

Nonetheless, the most critical feature of any good website is security. How secure are visitors or guests to your page? Was your website built with a focus to protect visitors’ digital details from virtual attacks? These are essential questions you’ll need to answer if you intend to create a solid presence in the virtual space.

Fortunately, as technology advances, new software is developed to cater to these growing demands. For example, the JAMstack website builder is one such application changing the face of websites worldwide. It’s faster, secure, and designed to beat the competition. It would help if you tried it for lasting positive results.

2. SEO

Search Engine Optimization is a tool you can’t overlook in today’s competitive online world. This digital tool is designed to singularly influence how well your online presence ranks among a sea of others within the same space. According to Statista, over 64% of Americans prefer to conduct an online search on products or services before making an actual purchase. Therefore, companies with excellent SEOs tend to benefit more from such online searches.

Today’s consumer is more discerning, a lot more internet-savvy, and exhibits changing behavioral purchasing patterns. As a result, you should leverage the benefits of search engine optimizations and factor that into the kind of quality content you produce for the end-user.

Moreover, SEO has a direct influence on website performance and traffic conversions. Furthermore, it’s advisable to make a deliberate effort to stay updated on the latest SEO trends not to lose your online influence. Without it, you’ll be no different from those without digital footprints.

3. Be geared toward mobile influence

According to Pew Research, the mobile phone penetration rate in the United States stands at 97%. With the advancements made in the smartphone industry, more Americans own mobile devices that allow them to gain instant access to the internet. Therefore, laptop and desktop computers are gradually coming second to the smartphone, regarding internet access.

Have you optimized your online pages for tablets and smartphones? Because many Americans find their smartphones and tablets convenient for web browsing, you should think along those lines. Suppose your digital pages make it impossible or difficult for mobile users. In that case, you should be ready to record a drastic drop in your followers, customers, or general internet users.

The same Pew Research study reveals that by 2025, business owners stand to lose almost 90% of income generation channels if they fail to make their content mobile-friendly. There’s hope, however; if you’re unsure about your digital status, take a mobile-friendly test by using Google analytical tools. On this platform, you get to resolve relevant usability issues.

4. Register in business directories

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Do you remember those bulky yellow pages? Well, they have also gone online, and so should you. Online business directories are designed to simplify the search for credible businesses in varied locations. How quickly do you intend to be found by consumers? Customers tend to trust directories a lot more than online reviews because these listings undergo thorough verification processes. As a result, there is a significantly reduced chance of seeking an inefficient service provider’s assistance.

In conclusion, your commitment to creating a robust online presence should be driven by the desire to meet growing needs. Besides, as a business owner, you’ll be doing your establishment a lot of good by taking the necessary steps to carve a niche in this competitive space.

Mastering Your Online Presence No Matter Your Business Type

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In 2021, the majority of business is now done online in some way and you thus have to figure out how to optimize your online presence. The following contributed post is entitled, Mastering Your Online Presence No Matter Your Business Type.

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You cannot take your business to the next level if the design of your website isn’t performing. If you are sending out mixed messages about your brand or making it difficult for the viewer to find the information they are looking for, then you are putting your business at a severe disadvantage.

No matter whether you offer consultancy services for SMEs or you sell insulated pallet covers, you need a website that looks professional, stylish, and reflects your brand image, but will be engaging and easy for the viewer to use.

The web development process is an extremely critical part of building your online presence. If you cut corners now or choose a poor quality company, you will suffer in the long-run. You need a company that can turn a unique design and effective strategy into something that works successfully on the web. This involves extensive experience and knowledge of code and a thorough approach and application.

Search Engine Marketing

Search engine marketing is a necessity for all businesses and websites. You can have the most stylish and impressive-looking site on the web, but if no one sees it then what’s the point? Search engine marketing is all about using a number of techniques to make sure your website features high up on the search engine result pages.

When you search for something on Google, how often do you look at the results past the first page? Not very often, right? That’s why you need to feature on the first page to increase exposure and ensure your website is generating a high level of traffic.

Nevertheless, it is not just about getting to the top, it is about how you do it. A lot of marketing companies use black hat techniques. This means that they manipulate Google and other search engines to get to the top. However, search engines are getting more sophisticated all of the time and this approach will only damage your website in the long-run. Work within Google’s parameters to deliver organic and lasting results. This is the key to success.

Google AdWords

All businesses should make sure they have an effective Google Adwords campaign in place. This will put you in the best position to market your products and services via Google and its affiliate sites. Google Adwords can help instantly drive customers to your business. If you need a quick boost to your bottom, Adwords can be very effective. This is especially the case when you consider that Google AdWords can be highly targeted – from mobile targeting, to location targeting, to time targeting. This puts you in the best position to appeal to your target consumer base and ensure you are getting the most from your campaign.

Domain Name

This is an extremely important part of building your online presence. There is a lot to consider. Not only does your domain name need to reflect your company’s name and your brand identity, but it needs to be easy to remember and type. You may also want to consider incorporating keywords and targeting a specific area. You need to choose an appropriate domain name extension as well.

How to Improve Your Business’ Online Presence

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s modern digital age, it’s important to manage and understand your business’ online presence, especially since so much business is being done there. The following contributed post is entitled, How to Improve Your Business’ Online Presence.

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Are you looking for ways to improve the online presence of your business? Being visible online is essential for every company, especially in the current climate. Most companies rely on their website to attract new customers, so if you are not getting seen online, you may be missing out on valuable opportunities to attract new customers.

Companies with a strong online presence have typically fared better during the COVID-19 situation, as they have been able to continue attracting new customers and trading during a time when physical stores and offices are closed. If your online presence was not a priority before the pandemic, then you may decide that now is the time to make it a priority. But, the question is, how do you go about improving your business’ online presence? What does it take to get noticed online amid all the other companies trying to attract the attention of potential customers? In this article, we will examine the steps you need to take to make your business stand out online and convey the right impression.

Design the Perfect Website

Your company’s website is the most powerful tool available to you when you try to raise your online presence. If you have been relying on social media to get noticed by your target audience, then you may want to reconsider this and get a website to extend your reach.

A well-designed website is vital to make your business look professional and ensure that it appeals to your target market. The design of your site needs to provide an excellent user experience. The website needs to contain all the elements required for visitors to easily navigate it and find the information they are looking for. Using a professional web design service is the best way to create a website that perfectly matches your needs and performs well. Using their knowledge, skills, and experience, your web designer will help you create a website that boosts your online presence.

Focus on SEO

You may have heard a lot about search engine optimization, or SEO for short, but may not be familiar with how it works. SEO is a vital part of any website and helps it to get noticed. Successfully optimizing your website helps it to rank higher on Google and other search engine results pages. The higher your website ranks on the results pages, the more visible it is to your potential customers. Optimizing your website yourself can be a daunting task. If you get the optimization wrong, it can harm your ranking position, and Google may penalize you for doing this. Search engines continually adjust their algorithms so that they cannot be cheated. This makes SEO a difficult skill to master and incredibly time-consuming. For these reasons, it is often better to use an SEO expert to make sure that it is done correctly.

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Create Engaging Content

A large part of perfecting your search engine optimization is the creation of engaging, high-quality content. Populating your website with informative content will improve your search engine position. This will also add to the professional feel of your site.

High-quality content can help to improve your website’s conversion rates. Informative content provides potential customers with all the information that they need to make a purchase decision. Working on your content will also help you engage more with your customers by bringing the personality of your brand to your website.

Use Social Media Successfully

As well as creating a professional-looking website that is packed with useful content, you also need to utilize social media when building your online presence. To maximize the impact of your online presence, you need to use your social media accounts and your website in tandem. Sharing content from your website to your social media accounts is an excellent way to ensure that it gets seen and drives more traffic to your website. Getting your social media followers to click through to your website will help to boost your page views and extend your online reach.

To use social media effectively, you will also need to consider which platforms work best for your business. Your choice of social media platform will very much depend on your target audience. As a general rule, younger audiences tend to use Instagram more frequently, and older audiences typically spend more time using Facebook. Figuring out which platforms to focus your attention on and tailoring your content accordingly will help you maximize your reach and increase engagement with your posts.

Posting content regularly on social media is vital to keep your pages active and your audience engaged. If posting on social media regularly becomes too time-consuming, you may find it useful to use a scheduling tool. Using a scheduling tool enables you to plan and schedule your posts in advance and is often a more convenient way to run a business social media account.

Monitor Your Progress

After all the hard work you have put into boosting your online presence, you must monitor your progress. Checking your analytics each week is not only an excellent way to see the results of all your work; it is also useful for planning future content. Checking your website stats will enable you to see which pages receive the most views and how long your website visitors are spending looking at these. This information provides a useful insight into the type of content that appeals to your website visitors. You will also be able to see which content does not interest them as much. These insights provide you with the perfect opportunity to make informed changes to your content to make it more appealing to visitors to your website.

If you examine your website analytics a little more closely, you will also gain an idea of how these visitors arrived at your website, i.e., via your Facebook posts or through Google. Understanding how much traffic you have coming to your website and where it came from provides you with the knowledge you need to grow your online presence further.

5 Quick Ways to Make Money Online

Two of the focuses of my blog are Financial Literacy/Money and Technology. The internet has created multiple ways to make money beyond the traditional way of punching the clock every day for hourly wages. Making money online is still a foreign concept for many people but there are many methods for doing so. The following guest post is entitled, 5 Quick Ways to Make Money Online.

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One of the best things about the internet age is how easy it has become to earn money. If you know a few tricks, you can add to your bank balance quickly without really doing much in the way of hard work at all. To help the students and hard-up people who may be reading this blog, we have put together a list of the five easiest ways to turn a profit online which involve little or no effort.

1. Online Casinos

If you have a good memory and a head for numbers, online gambling can be a great way to make money. Nowadays, the choice of games and bonus offers available at the massive number of online casino sites is almost endless. Visit https://www.casimba.com/en-ca/ for one of the best online casino services on the internet.

2. Surveys

It may not seem like you can make much money from simply filling in a few surveys. However, if you look hard enough, there are now a number of survey sites that offer reasonable sums for your information and opinions on products and services. It is just a question of finding them!

3. Matched Betting

Have you ever noticed that incredible welcome bonuses that sports betting sites offer new customers? What if we told you that there was a way of winning on these offers every time? Well, there is! It involves a few calculations and finding a rival bookmaker that is offering similar odds for the opposite outcome in a sporting event. Playing one bookie off against another might sound sketchy, but in fact, it is entirely legal and a guaranteed route to free money.

4. Review Music for Money

Do you love music and sometimes wish that you could help new bands get signed to record deals? If you sign up to sites like Slicethepie.com, you can! All you have to do is create an account, listen to tracks and give them a ranking depending on how much you like the song. You then receive money in your account for every band you review.

5. Trading in Domain Names

If you have a bit of liquid capital, you might consider buying and selling domain names. On sites like GoDaddy.com, you can pick up domain names for as little as $0.99. If you are perceptive enough and can see the way markets are going to turn, you can make a lot of money. For example, if you had bought a domain name for a cannabis site years ago in anticipation of legalization, you may be able to sell it for thousands of dollars today.

If you are strapped for cash, try turning to the internet for a bit of financial assistance. The online world is a veritable treasure trove of money-making opportunities. The ideas detailed above represent just the tip of the iceberg. With just a bit of imagination and inside knowledge, you can make a fair bit of extra pocket money to keep you afloat when you need it the most.

Hone Your Online Presence For Business Success

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. So much business in done online today and thus if you don’t know how to conduct business online then you’re at a considerable competitive disadvantage. It’s thus important to evolve and maximize the online tools for doing business. The following contributed post is entitled, Hone Your Online Presence For Business Success.

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If you want to compete in the twenty-first century, you need to hone your online presence to help your business to thrive. It’s not good enough to have a website and some social media channels. You need to use these media online to maximum effect to help expand your customer base, drive traffic to your little patch of the Internet, and to give your brand more exposure. Your business will need to compete with its industry rivals, some of which will have been market leaders for decades. Take a look at how you can hone your online presence for business success.

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Social Media

The power of social media cannot be underestimated. Many ventures even employ specialist social media managers or outsource their Facebook and Twitter updates to an offsite expert. Twitter gives you the opportunity to find your company voice. Customers are savvier than ever before and want to get to know what is at the heart of a business. They want to speak to a human, whether this is over the phone or online. Millennials are eager to communicate in a chatty and more informal tone rather than being confronted by a corporate voice.

Alongside Instagram, a highly visual media, and Facebook, the most popular social media interface, you can post meaningful and relevant content that directs traffic to your site. This can increase sales and profits for your startup. Make your content readable, and it could be shared widely, resulting in increased followers and more exposure for your brand.

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Wider Policy

It’s vital that you pay more than lip service to your digital marketing policy by creating a special section in your business plan dedicated to your online presence. This encompasses your social media channels, and also your website design, your SEO requirements, and your growth forecasts via analytics. As your digital marketing progresses, you may adapt your strategy. This can be detailed in your plan to keep a record of your online marketing journey. You don’t have to keep all of this in house, and instead, you could consider outsourcing your marketing requirements. This is convenient if you don’t have the staff team with the skills necessary to get your brand more visible online.

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Website

You could have an all singing and all dancing website that looks aesthetically beautiful. However, if no one knows about it, then this becomes pretty redundant. Instead, hone your online presence by managing your SEO effectively. Consider the keywords that your target market will search in Google and consider administering an AdWords campaign. With relevant keywords alongside a nuanced social media launch, you could find more people heading towards your homepage. If you are keen to drive more traffic to your site and shop pages, analyze where your traffic is coming from and how long they spend on your site. Doing this will dictate the direction of your digital marketing vision.

Follow this guide, and you can hone your online presence to ensure that your business will thrive.