What It Takes to Create A Strong Online Presence

Two focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, the majority of business is conducted online. As such, you want to create as a strong a presence online as possible. The following contributed post is entitled, What It Takes to Create A Strong Online Presence.

* * *

How solid is your digital presence? Ever since the digital era took hold worldwide, people have seen the need to have an online presence to support business growth. However, not many give much thought to going beyond having a website. The idea of creating a solid online presence is to capitalize on the several advantages the internet offers. Today, it’s not good enough to just have an online footprint. Besides, with 4,208,571,287 internet users worldwide, you have no choice but to employ tools that set you apart from the rest. Here are a few strategies worth considering:

1. Build a captivating website

Image Credit

Your website is the face of your online footprint. It’s the first impression you get to create on people who chance upon your digital address. No matter how well known your brand is, without a solidly captivating website to draw more people, your product or service will be impacted negatively. Apart from being visually appealing, an excellent website must have the following features:

● User-friendly
● Quick loading time
● Suited to drive conversions from web traffic

Nonetheless, the most critical feature of any good website is security. How secure are visitors or guests to your page? Was your website built with a focus to protect visitors’ digital details from virtual attacks? These are essential questions you’ll need to answer if you intend to create a solid presence in the virtual space.

Fortunately, as technology advances, new software is developed to cater to these growing demands. For example, the JAMstack website builder is one such application changing the face of websites worldwide. It’s faster, secure, and designed to beat the competition. It would help if you tried it for lasting positive results.

2. SEO

Search Engine Optimization is a tool you can’t overlook in today’s competitive online world. This digital tool is designed to singularly influence how well your online presence ranks among a sea of others within the same space. According to Statista, over 64% of Americans prefer to conduct an online search on products or services before making an actual purchase. Therefore, companies with excellent SEOs tend to benefit more from such online searches.

Today’s consumer is more discerning, a lot more internet-savvy, and exhibits changing behavioral purchasing patterns. As a result, you should leverage the benefits of search engine optimizations and factor that into the kind of quality content you produce for the end-user.

Moreover, SEO has a direct influence on website performance and traffic conversions. Furthermore, it’s advisable to make a deliberate effort to stay updated on the latest SEO trends not to lose your online influence. Without it, you’ll be no different from those without digital footprints.

3. Be geared toward mobile influence

According to Pew Research, the mobile phone penetration rate in the United States stands at 97%. With the advancements made in the smartphone industry, more Americans own mobile devices that allow them to gain instant access to the internet. Therefore, laptop and desktop computers are gradually coming second to the smartphone, regarding internet access.

Have you optimized your online pages for tablets and smartphones? Because many Americans find their smartphones and tablets convenient for web browsing, you should think along those lines. Suppose your digital pages make it impossible or difficult for mobile users. In that case, you should be ready to record a drastic drop in your followers, customers, or general internet users.

The same Pew Research study reveals that by 2025, business owners stand to lose almost 90% of income generation channels if they fail to make their content mobile-friendly. There’s hope, however; if you’re unsure about your digital status, take a mobile-friendly test by using Google analytical tools. On this platform, you get to resolve relevant usability issues.

4. Register in business directories

Image Credit

Do you remember those bulky yellow pages? Well, they have also gone online, and so should you. Online business directories are designed to simplify the search for credible businesses in varied locations. How quickly do you intend to be found by consumers? Customers tend to trust directories a lot more than online reviews because these listings undergo thorough verification processes. As a result, there is a significantly reduced chance of seeking an inefficient service provider’s assistance.

In conclusion, your commitment to creating a robust online presence should be driven by the desire to meet growing needs. Besides, as a business owner, you’ll be doing your establishment a lot of good by taking the necessary steps to carve a niche in this competitive space.

Mastering Your Online Presence No Matter Your Business Type

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In 2021, the majority of business is now done online in some way and you thus have to figure out how to optimize your online presence. The following contributed post is entitled, Mastering Your Online Presence No Matter Your Business Type.

* * *


You cannot take your business to the next level if the design of your website isn’t performing. If you are sending out mixed messages about your brand or making it difficult for the viewer to find the information they are looking for, then you are putting your business at a severe disadvantage.

No matter whether you offer consultancy services for SMEs or you sell insulated pallet covers, you need a website that looks professional, stylish, and reflects your brand image, but will be engaging and easy for the viewer to use.

The web development process is an extremely critical part of building your online presence. If you cut corners now or choose a poor quality company, you will suffer in the long-run. You need a company that can turn a unique design and effective strategy into something that works successfully on the web. This involves extensive experience and knowledge of code and a thorough approach and application.

Search Engine Marketing

Search engine marketing is a necessity for all businesses and websites. You can have the most stylish and impressive-looking site on the web, but if no one sees it then what’s the point? Search engine marketing is all about using a number of techniques to make sure your website features high up on the search engine result pages.

When you search for something on Google, how often do you look at the results past the first page? Not very often, right? That’s why you need to feature on the first page to increase exposure and ensure your website is generating a high level of traffic.

Nevertheless, it is not just about getting to the top, it is about how you do it. A lot of marketing companies use black hat techniques. This means that they manipulate Google and other search engines to get to the top. However, search engines are getting more sophisticated all of the time and this approach will only damage your website in the long-run. Work within Google’s parameters to deliver organic and lasting results. This is the key to success.

Google AdWords

All businesses should make sure they have an effective Google Adwords campaign in place. This will put you in the best position to market your products and services via Google and its affiliate sites. Google Adwords can help instantly drive customers to your business. If you need a quick boost to your bottom, Adwords can be very effective. This is especially the case when you consider that Google AdWords can be highly targeted – from mobile targeting, to location targeting, to time targeting. This puts you in the best position to appeal to your target consumer base and ensure you are getting the most from your campaign.

Domain Name

This is an extremely important part of building your online presence. There is a lot to consider. Not only does your domain name need to reflect your company’s name and your brand identity, but it needs to be easy to remember and type. You may also want to consider incorporating keywords and targeting a specific area. You need to choose an appropriate domain name extension as well.

How to Improve Your Business’ Online Presence

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s modern digital age, it’s important to manage and understand your business’ online presence, especially since so much business is being done there. The following contributed post is entitled, How to Improve Your Business’ Online Presence.

* * *

Image Pexels CC0 License

Are you looking for ways to improve the online presence of your business? Being visible online is essential for every company, especially in the current climate. Most companies rely on their website to attract new customers, so if you are not getting seen online, you may be missing out on valuable opportunities to attract new customers.

Companies with a strong online presence have typically fared better during the COVID-19 situation, as they have been able to continue attracting new customers and trading during a time when physical stores and offices are closed. If your online presence was not a priority before the pandemic, then you may decide that now is the time to make it a priority. But, the question is, how do you go about improving your business’ online presence? What does it take to get noticed online amid all the other companies trying to attract the attention of potential customers? In this article, we will examine the steps you need to take to make your business stand out online and convey the right impression.

Design the Perfect Website

Your company’s website is the most powerful tool available to you when you try to raise your online presence. If you have been relying on social media to get noticed by your target audience, then you may want to reconsider this and get a website to extend your reach.

A well-designed website is vital to make your business look professional and ensure that it appeals to your target market. The design of your site needs to provide an excellent user experience. The website needs to contain all the elements required for visitors to easily navigate it and find the information they are looking for. Using a professional web design service is the best way to create a website that perfectly matches your needs and performs well. Using their knowledge, skills, and experience, your web designer will help you create a website that boosts your online presence.

Focus on SEO

You may have heard a lot about search engine optimization, or SEO for short, but may not be familiar with how it works. SEO is a vital part of any website and helps it to get noticed. Successfully optimizing your website helps it to rank higher on Google and other search engine results pages. The higher your website ranks on the results pages, the more visible it is to your potential customers. Optimizing your website yourself can be a daunting task. If you get the optimization wrong, it can harm your ranking position, and Google may penalize you for doing this. Search engines continually adjust their algorithms so that they cannot be cheated. This makes SEO a difficult skill to master and incredibly time-consuming. For these reasons, it is often better to use an SEO expert to make sure that it is done correctly.

Image Pixabay CC0 License

Create Engaging Content

A large part of perfecting your search engine optimization is the creation of engaging, high-quality content. Populating your website with informative content will improve your search engine position. This will also add to the professional feel of your site.

High-quality content can help to improve your website’s conversion rates. Informative content provides potential customers with all the information that they need to make a purchase decision. Working on your content will also help you engage more with your customers by bringing the personality of your brand to your website.

Use Social Media Successfully

As well as creating a professional-looking website that is packed with useful content, you also need to utilize social media when building your online presence. To maximize the impact of your online presence, you need to use your social media accounts and your website in tandem. Sharing content from your website to your social media accounts is an excellent way to ensure that it gets seen and drives more traffic to your website. Getting your social media followers to click through to your website will help to boost your page views and extend your online reach.

To use social media effectively, you will also need to consider which platforms work best for your business. Your choice of social media platform will very much depend on your target audience. As a general rule, younger audiences tend to use Instagram more frequently, and older audiences typically spend more time using Facebook. Figuring out which platforms to focus your attention on and tailoring your content accordingly will help you maximize your reach and increase engagement with your posts.

Posting content regularly on social media is vital to keep your pages active and your audience engaged. If posting on social media regularly becomes too time-consuming, you may find it useful to use a scheduling tool. Using a scheduling tool enables you to plan and schedule your posts in advance and is often a more convenient way to run a business social media account.

Monitor Your Progress

After all the hard work you have put into boosting your online presence, you must monitor your progress. Checking your analytics each week is not only an excellent way to see the results of all your work; it is also useful for planning future content. Checking your website stats will enable you to see which pages receive the most views and how long your website visitors are spending looking at these. This information provides a useful insight into the type of content that appeals to your website visitors. You will also be able to see which content does not interest them as much. These insights provide you with the perfect opportunity to make informed changes to your content to make it more appealing to visitors to your website.

If you examine your website analytics a little more closely, you will also gain an idea of how these visitors arrived at your website, i.e., via your Facebook posts or through Google. Understanding how much traffic you have coming to your website and where it came from provides you with the knowledge you need to grow your online presence further.

5 Quick Ways to Make Money Online

Two of the focuses of my blog are Financial Literacy/Money and Technology. The internet has created multiple ways to make money beyond the traditional way of punching the clock every day for hourly wages. Making money online is still a foreign concept for many people but there are many methods for doing so. The following guest post is entitled, 5 Quick Ways to Make Money Online.

* * *

One of the best things about the internet age is how easy it has become to earn money. If you know a few tricks, you can add to your bank balance quickly without really doing much in the way of hard work at all. To help the students and hard-up people who may be reading this blog, we have put together a list of the five easiest ways to turn a profit online which involve little or no effort.

1. Online Casinos

If you have a good memory and a head for numbers, online gambling can be a great way to make money. Nowadays, the choice of games and bonus offers available at the massive number of online casino sites is almost endless. Visit https://www.casimba.com/en-ca/ for one of the best online casino services on the internet.

2. Surveys

It may not seem like you can make much money from simply filling in a few surveys. However, if you look hard enough, there are now a number of survey sites that offer reasonable sums for your information and opinions on products and services. It is just a question of finding them!

3. Matched Betting

Have you ever noticed that incredible welcome bonuses that sports betting sites offer new customers? What if we told you that there was a way of winning on these offers every time? Well, there is! It involves a few calculations and finding a rival bookmaker that is offering similar odds for the opposite outcome in a sporting event. Playing one bookie off against another might sound sketchy, but in fact, it is entirely legal and a guaranteed route to free money.

4. Review Music for Money

Do you love music and sometimes wish that you could help new bands get signed to record deals? If you sign up to sites like Slicethepie.com, you can! All you have to do is create an account, listen to tracks and give them a ranking depending on how much you like the song. You then receive money in your account for every band you review.

5. Trading in Domain Names

If you have a bit of liquid capital, you might consider buying and selling domain names. On sites like GoDaddy.com, you can pick up domain names for as little as $0.99. If you are perceptive enough and can see the way markets are going to turn, you can make a lot of money. For example, if you had bought a domain name for a cannabis site years ago in anticipation of legalization, you may be able to sell it for thousands of dollars today.

If you are strapped for cash, try turning to the internet for a bit of financial assistance. The online world is a veritable treasure trove of money-making opportunities. The ideas detailed above represent just the tip of the iceberg. With just a bit of imagination and inside knowledge, you can make a fair bit of extra pocket money to keep you afloat when you need it the most.

Hone Your Online Presence For Business Success

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. So much business in done online today and thus if you don’t know how to conduct business online then you’re at a considerable competitive disadvantage. It’s thus important to evolve and maximize the online tools for doing business. The following contributed post is entitled, Hone Your Online Presence For Business Success.

* * *

If you want to compete in the twenty-first century, you need to hone your online presence to help your business to thrive. It’s not good enough to have a website and some social media channels. You need to use these media online to maximum effect to help expand your customer base, drive traffic to your little patch of the Internet, and to give your brand more exposure. Your business will need to compete with its industry rivals, some of which will have been market leaders for decades. Take a look at how you can hone your online presence for business success.

Pexels – CC0 License

Social Media

The power of social media cannot be underestimated. Many ventures even employ specialist social media managers or outsource their Facebook and Twitter updates to an offsite expert. Twitter gives you the opportunity to find your company voice. Customers are savvier than ever before and want to get to know what is at the heart of a business. They want to speak to a human, whether this is over the phone or online. Millennials are eager to communicate in a chatty and more informal tone rather than being confronted by a corporate voice.

Alongside Instagram, a highly visual media, and Facebook, the most popular social media interface, you can post meaningful and relevant content that directs traffic to your site. This can increase sales and profits for your startup. Make your content readable, and it could be shared widely, resulting in increased followers and more exposure for your brand.

Pexels – CC0 License

Wider Policy

It’s vital that you pay more than lip service to your digital marketing policy by creating a special section in your business plan dedicated to your online presence. This encompasses your social media channels, and also your website design, your SEO requirements, and your growth forecasts via analytics. As your digital marketing progresses, you may adapt your strategy. This can be detailed in your plan to keep a record of your online marketing journey. You don’t have to keep all of this in house, and instead, you could consider outsourcing your marketing requirements. This is convenient if you don’t have the staff team with the skills necessary to get your brand more visible online.

Pexels – CC0 License


You could have an all singing and all dancing website that looks aesthetically beautiful. However, if no one knows about it, then this becomes pretty redundant. Instead, hone your online presence by managing your SEO effectively. Consider the keywords that your target market will search in Google and consider administering an AdWords campaign. With relevant keywords alongside a nuanced social media launch, you could find more people heading towards your homepage. If you are keen to drive more traffic to your site and shop pages, analyze where your traffic is coming from and how long they spend on your site. Doing this will dictate the direction of your digital marketing vision.

Follow this guide, and you can hone your online presence to ensure that your business will thrive.

Discover The Ways To Make Your Online Marketing Magnificent

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With today’s world being highly digital, it’s important maximize your online marketing so that it’s as efficient as possible. The following contributed post is entitled, Discover The Ways To Make Your Online Marketing Magnificent.

* * *

Each day, the only world is getting more competitive and this is true regardless of the business sector or industry that you are part of. If you are operating in the e-commerce sector then there will be hundreds of thousands of other sites that are selling the exact same or similar products to you. So, you’ll need to make sure that you are choosing the right price point and you definitely have to ensure that you have a USP. A USP is a unique selling point and is a key feature of your business that is going to help you stand out. This could be anything from rapid delivery times to exclusive offers. Of course, you have to go beyond the USP because you also need to make sure that you have fantastic marketing for your company as well.

Marketing will ensure that your business is noticed in the first place and that’s never going to be a complete guarantee. You’ll need to work to ensure that people take notice of your business brand and pay attention to what you can offer on the market. So, let’s explore some of the ways to ensure that your marketing campaign does stand out the right way.

Pexels Source CCO License

Dynamic Design

You should ensure that your business does have a dynamic marketing design because this feels more immersive. In other words, key parts of your brand profile should be moving and versatile. You need to ensure that it feels like something that an audience can not only connect with but be a part of. One of the easiest ways to do this is by exploring video marketing. But again, it needs to be the right type of video marketing. You need to make sure that you are connecting with an audience and delivering something more than what they might imagine.

One of the ways to do this is to utilize the latest tech to create videos that are part of your marketing campaign. For instance, you can think about exploring sites like Dr Drone. Here, you’ll find plenty of information on the different drones available, some of which have steadying technology. This will be perfect for capturing video that will be suitable for marketing and designing unique ads for your business.

Semantic Marketing

You need to think about the tech that customers are using when they are accessing the online world. Today, that means putting more of a focus on voice control technology. This has become more popular in recent years and more accessible. So, for instance, you can easily find that the majority of people will have a smart system in their home. It could be anything from Alexa to the Siri on their iPhone. This means that they will be able to search online by asking questions and that completely transforms the way that you should be approaching website optimization. Ultimately, you need to think about how you can ensure that you are directly connecting with the queries that your audience has. The best way to do this is to research the type of questions that they are asking and then provide a direct answer. In doing so, you are far more likely to end up higher in the SERPs. This is due to the fact that you are going to be able to provide the high-value content that your customers are depending on and that Google wants to see on a website that reaches page one. You might even end up with your website being chosen as a featured snippet. This is going to push claims for your business through the roof.


Finally, you should make sure that you are exploring some of the ways that are going to help you personalize your business brand. This is going to make it easier for people to connect with your company and understand exactly what you can offer. Some of the key examples will include injecting fun into your social media profiles. It’s important to engage with customers the right way through social media. This means that it should be about simply promoting your brand or your product. You need to help them feel like they are connected with people behind your company rather than just a brand name.

We hope this helps you understand some of the key ways that you can guarantee your marketing is going to stand out online. In doing so, you’ll be able to ensure that your business is not forgotten by the market and that you do get a high level of attention your business brand deserves.

Pexels Source CCO LIcense

What Online Dating Teaches You About Brick & Mortar

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. While online dating was made possible by technology, it can teach lots of lessons about brick and mortar businesses. There are strategies the process of online dating can teach individuals who are looking to start brick and mortar businesses. The following contributed post is entitled, What Online Dating Teaches You About Brick & Mortar.

* * *

At first, it can be odd to put online dating and brick and mortar businesses in the same article. They don’t seem like they could have anything in common. But you would be wrong to dismiss their connection. Both rely on alertness, creative thinking, and ruthless decision-making for success. Indeed, online dating encourages users to decide without having met face-to-face the object of their interest. More often than not, you can’t get to know someone after only a quick chat online. As for brick and mortar businesses, tenants need to be quick to secure a location. Many also have to decide on whether or not to accept an offer from a landlord without having even visited the place. It’s not uncommon for business owners to sign on a shop space via a real estate agent or during online interaction. In other words, the skills required for a successful online date are very similar to the skills needed by brick and mortar businesses to protect their shop presence.

Pexels – CC0 License

Is it safe to go with the first choice?
Just like on an online dating platform, you can’t go with your gut instincts without doing your research when it comes to brick and mortar safety. Are you safe from physical damage? It’s a question that both daters and business owners ask themselves. The process of coming to an answer is the same. Indeed, the first worry before accepting an online invitation to a date is to ensure the arranged location for the meeting is safe. Similarly, brick and mortar business owners should evaluate the potential threats around the shop location before accepting an offer. Flood risk or high crime rates are dangers you need to understand, as they could put your business at risk.

Appreciate that it takes time to build a symbiotic relationship
Meeting someone for the first time is tricky. There are very few stories of love at first sight. It takes time to build a trust relationship, which is why online daters often agree to go on multiple dates and develop their bond before making a decision. The same principle applies to brick and mortar business owners. Whether you’re a tenant or you own the commercial property, you can’t turn the place you’ve first visited into a success overnight. Structural work, interior decor, and professional landscaping take time, as experts from https://www.neumannsmith.com/ explain to their clients. However, committing to the project and dedicating your energy to enhancing the property and creating a meaningful connection with your audience is the key to success. As such, it’s important to see what something could be if you were to invest work in it rather than expect things to be perfect from Day One.

Don’t be afraid to say no
Brick and mortar tenants, especially, need to review all their options before signing up for a deal that might seem too good to be true. Just like with online dating, if the object of your interest is still free despite their assumed qualities, it’s because there might be something fishy about them. As this article on https://www.bluevine.com explains, one of the first things to clarify with your landlord is the lease agreement. A fantastic location with an unsuitable lease agreement could be a blow to your business.

In conclusion, in many ways, online dating and brick and mortar businesses follow a similar path to success. Balancing research, knowledge-gathering, and long-term improvements with the hectic pace of a fast-moving environment is a delicate art to master.

How the Future of Education May Develop Online

Two of the focuses of my blog are General Education and Technology. While the Coronavirus/Covid-19 Pandemic/Crisis has created tremendous uncertainty for human health and our ways of life in general, it has also called into question the long-term education landscape. It’s been speculated that education will now move towards an increased digital paradigm. The following guest post is entitled, How the Future of Education May Develop Online.

* * *

We have reached an age where advanced technology has become so deeply rooted in our daily lives and plays a major part in many of the core aspects of society. From recreation to work, everything is an amalgamation of celluloid, pixels, and wires. Another sector that has been steadily seeing its new face in technology is education.

These days, not only is tech integrated into lessons and curriculums, but it has also become a mode of learning in itself and a platform for teaching. From kindergarten to senior high school to post-graduate studies, online study has become the norm for millions of students in the new generation. This may beg the question, “is online schooling the future of education?”

The Virtual Shift

Learning toward different levels of education is available online, and some courses cater to shorter curriculums and specific topics alone. That is because, with the digital system, students have access to a vast library of different media and resources at their fingertips while being able to communicate with teachers and other students remotely.

Being able to share work in real-time and have hands-on activities also hasn’t been removed. Streaming platforms and cloud office applications have removed this limitation from students, no matter where they are as long as they have internet access. Even for those who aren’t in fully online schooling programs, data revealed that physical institutions are holding more and more online classes to cater to distance students. The same study even showed that over half of the students who still study on-campus also have at least one distance class they are taking.

As student sentiment gears toward the virtual space, institutions are also starting to put in resources toward making this work because it can be more cost-efficient and resolves a lot of the issues that come with having to go on-site. Operationally, this is beneficial as location no longer hinders potential enrollees and employees from joining a school. Both instructors and students can work remotely and no longer have to deal with commute issues, making the shift an attractive one in terms of finance and logistics.

Access Online

A major factor that is making online studying more lucrative is its accessibility. Different teaching and learning styles are catered to, and the flexibility in time allows people who have other obligations to be able to pursue an education.

One of the biggest things that also make it accessible is in terms of finances. Because the costs are different, you can often find an institution that offers online courses for a more affordable tuition fee. For this reason, different levels of financial status can still look into reliable schooling that is credited.

It can cater to those who live far, with barriers are removed and culture shock is lessened. For these reasons, it continues to grow each year as more and more individuals flock to the new educational sphere that they can pursue comfortably. With the recent health crisis in full boom, the world has mostly adopted this system and has seen its merits as people must continue to learn and go about their work from home. With all of those factors essentially making everybody shift to digital means, the future may just be up on a screen.

Online Shopping: Securing Your Private Data

Two of the focuses of my blog are Financial Literacy/Money and Technology. While online shopping has made our lives easier and in some ways more efficient, it has introduced new and unique dangers to us as well. There are unscrupulous individuals our there who are looking to take your personal data and information for theft. The following guest post is entitled, Online Shopping: Securing Your Private Data.

* * *

Online shopping has become easy. You’re not only able to find the local or overseas products you want on the internet. You also have multiple options for shipping and payment. But all these ease can sometimes come with a price: your security.

Every time you click on the “check out” button, you’re entrusting sensitive information, like credit card numbers and PINs, e-mail addresses, and home and work addresses to an online store. When hackers get a hold of your personal details, your identity may be stolen. So you need to be consistently on-guard against security threats.

Follow these steps to safer online shopping:

Stick With Tried-and-Tested Sites

The Philippines has a wide variety of trusted online stores and marketplaces to choose from, like Lazada, Shopee, and Zalora. They have robust security and buyer protection policies. For overseas purchases, buying from Amazon and shipping to the Philippines through a forwarder is your best bet.

You may find some obscure online stores that provide deals that are too good to be true. It’s best to stay away from these shops or at least search them up on review sites, like Trustpilot to see if they really are legit. As for branded online shops, check with their official website or social media to see if they do own the store.

Look for a Private Connection

Every time you visit a reputable website, you’ll see a lock icon on your web browser’s address bar. This symbolizes that the site is encrypted. No one else can see or access what you download and upload on the site except you and the website’s servers and admin.

It may also be a sign that the site you’re visiting is legitimate. As such, you should look for this lock in every online store you visit to ensure your payment and personal information aren’t intercepted by cybercriminals.

Pay Smart

Credit and debit cards offer a convenient way to pay for your goods. However, using them to pay for products online may not be the safest route. Illegitimate online stores and data breaches on legitimate ones may cause your payment data to land in the hands of hackers.

Use a prepaid card from your bank, which you can load up with the exact amount of the product, plus the shipping fee. Unlike credit cards, which have spending limits, prepaid cards are useless to cybercriminals when they’re empty. Cash on delivery is great as well, as you get to receive the product and inspect its packaging before actually paying for it.

If you have no choice but to use your credit or debit card, however, consistently check your transaction history on your bank’s website. If there are products you’re sure you didn’t pay for, call the provider immediately to file a dispute and get your money back.

Buying from online stores is a great way to get the local and foreign products you’ve always wanted. As convenient as they are, however, you should practice caution when buying from them. Consider these suggestions for a safe and secure online shopping experience every time.

Your Business During Lockdown: How The Online World Could Change The Way You Do Business

Three of the focuses of my blog are Current Events, Financial Literacy/Money and Business/Entrepreneurship. During the Coronavirus/Covid-19 lockdown, many businesses have done okay because they’re doing business online which doesn’t require coming into personal contact with people. The following contributed post is entitled, Your Business During Lockdown: How The Online World Could Change The Way You Do.

* * *

We are in a very uncertain and unique time of our lives right now. With a lot of the world grinding to a halt, it can mean that you start to worry about your business. Running a business even in normal times can be quite difficult. Starting out, finding investment and launching your new business venture always seems uncertain at the beginning, and with so many businesses failing in that crucial first year you may think you are out of deep water, only to find that you are now in a period of time that seems more uncertain than ever. Especially if you rely on people dealing with your business face to face, such as providing a service or even having a shop that you would normally sell from.

So what can you do? Many businesses have had to diversify and change their processes, and this can mean utilising the online and digital world more than you have ever done before. It can seem daunting at first, but there are so many ways that you can enhance your business this way and this could present a whole new line of opportunity for your business to grow and develop in the future. With that in mind, here are some of the ways that the online world might start to change the way you do business moving forward.

Image source – Pixabay – CC0 License

A social media strategy

One of the first things to think about would be to develop a new social media strategy. More people are having to stay indoors and that can mean that more time is spent browsing their social media channels and platforms. So now more than ever your business needs to be relevant and visual online. Coming up with a new social media strategy is a great way to make your content relevant and consistent. You can also ensure that you use this time to engage with your audience and also reply to direct messages and comments. Humanising your business in some way will help you to appear relatable, especially in these uncertain times. You could also use social media to offer up content or even a freebie to entice people to look into your business and what you can offer in more detail. Many have offered free online resources or shared video content to highlight their business in a different way.

Updating your website

You may have had a basic website to get you this far., but now you can use the time to enhance your website and add different pages to it. This might be looking at your ecommerce shop and making it easier for people to buy products or order services from you. It might be that you create more content for the website, or improve things such as explanations for the products and services that you provide. This could be the ideal time to look at making these changes so that you can make your website more appealing when people click through to it.

Having an up to date CRM system

Another thing that you might want to sort now that you have some time is your customer relationship management system. Now more than ever you will want to look after the customers and clients that you have, as well as attracting new ones into your business. This is when you want to update your system and also correct any information that might be incorrect. You could use the time to contact these customers directly, be that on email address or calling them to ensure that you have the right details. This might also be the perfect time for some data capture, so if you don’t have email addresses, for example, which can be an excellent way to directly market your customer base, then you could try and find out this information and update your records accordingly.

Taking advantage of alternative marketing methods

Now that you have lost one of the main sources of marketing, which could be face to ace business, you may want to think about alternative methods. It could be that you look at prospecting and suing things like the Drop Cowboy Ringless Voicemail to advertise and make contact with customers. You could look at creating an email newsletter where you could keep existing as well as new customers up to date with your offers and what your business is doing during these unprecedented times.

Image source – Pixabay – CC0 License

Making the most of remote working options

Now that you are unable to work in your office or retail premises, you may have to start getting a little more investive with your remote working options. Things like video calling have proven really popular during the lockdown period. Skype and Zoom are excellent ways to create video conferencing and meetings and allows you to communicate as well as you could be doing physically. You could also look at things such as email communication as well as phone calls. You may still be able to operate your business, even from home.

Finding other ways to expand your business

During these times you may not be fully operational or able to provide a full service from your business, so you may want to seize the opportunity to try and find other ways to expand and diversify your business. This might be things such as a blog as an extension to your business, where you can collaborate with other businesses and create sponsored content. It might be that you create a product that can be supplied during this time, or provide a service in a different way. It is now time to think outside of the box and look for different ways where you can enhance your business and continue to make a profit and be successful.

Using the time to take on the jobs you wouldn’t normally get to

Finally, you could use this time to do things that you might not normally have done. It could be that you improve the content on your website and take more notice of things like search engine optimization. Sometimes these administrative tasks can take up a lot of your time, but now that you have the lockdown period you can really see it as an opportunity and not a hindrance.

Let’s hope these tips help you when it comes to your business in lockdown.