Easy Ways To Lose Customers From Your Online Store

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Many businesses have online store today and they are a necessity. If you don’t know what you’re doing though, you can actually lose customers. The following contributed post is entitled, Easy Ways To Lose Customers From Your Online Store.

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Running an online store is often mistaken for being an easier task just because you don’t have as much to take care of in the way of physical premises. It’s true that some aspects aren’t going to be as demanding, but it can be just as easy to lose your customer’s attention in an online world where there are often plenty of competitors. As such, here are a few mistakes that you need to ensure you’re not making.

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Neglecting to make it more visible
The online world is full of other shops, brands, and websites each vying for the attention of your customer. As such, you need to make sure that you’re focusing on marketing with them in mind, even after they have already made a purchase. Digital marketing mistakes such as neglecting to retarget those who have already been to the website can cost you. You might be focusing on targeting new customers first and foremost, but it’s often cheaper to convince one to repeat their business.

Letting them get lost
The layout of your store itself makes a huge difference, as well. Investing in sensible navigation, such as effective and useful categories for your products, as well as search functions that allow them to narrow their results down to only the most relevant ones to them. Similarly, pay attention to the checkout section of the site, since that’s where it is quite easy to lose customers. If you’re experiencing shopping cart abandonment, try making some changes like shortening the process or adding breadcrumb navigation so they’re more likely to stick with it to the end.

Deliver on what you promise
The delivery process can be one of the trickiest to get right. You can’t always control whether deliveries get there on time. But you can make sure that you work with the right fulfilment providers or delivery drivers if your current choice is letting you down more often than it should. Similarly, you can use tools like Antzman distribution software to make sure that you’re able to stay informed and, as a result, keep customers informed about any changes. No one likes bad news, but late deliveries with no word at all are infinitely worse.

Be there to help
With the changes above, you can make it a lot easier for customers to find the products they want, get through the checkout process smoothly, and track their own deliveries. However, even if you create the perfect online shopping experience, there are going to be those who need a little help. As such, you should consider using tools like Tidio live chat software so that you can hop in to offer customer support as soon as it is needed. The sooner you can remove any barriers between your customer and their purchase, the better the chance of a conversion.

If you want to keep customers coming back to your online store, you need to make sure it’s easy to find, easy to use, and that their goods get to them easily. If you can’t do that, you may be in trouble.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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