Three of the key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. The internet has changed the game in terms business and commerce. The Hospitality Industry is no different, and hotels that aren’t properly marketing online stand to lose business. The following contributed post is entitled, Online Improvements For Hotels.
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The Internet is a very useful tool for businesses to communicate with their target market. Almost everyone has access to the Internet these days, and people use it to compare prices and make travel arrangements. Hotels can get a lot of business from their website. However, if your business isn’t employing the correct hotel web marketing techniques, then few visitors will end up converting into customers.
https://pixaby.com/illustrations/internet-marketing-1802610/
There is a lot of competition in the hotel industry, so it’s important to do everything you can to attract the right customers. The best hotel website design won’t only attract lots of people to your site, but it will also encourage them to spend longer on there, and potentially make a booking. If someone finds your website online and it’s of poor quality or looks amateurish, then they will often click off and visit somewhere else. If your website takes too long to load, isn’t organized correctly or is difficult to navigate, then people will look elsewhere, as no one wants this sort of hassle. After all, the Internet is all about convenience.
Effective hotel marketing will give your hotel the right image. All hotels, even small bed and breakfasts need to have a professional website that shows off their brand well. When it comes to getting people to visit your site, there are a few different options. Since most people will find websites using a search engine, hotels will benefit from using SEO strategies. SEO or Search Engine Optimization is the process of making your site more attractive to search engines. When done properly your site will appear higher up in the results listings and stand a greater chance of getting clicked on. The best hotel website will also load quickly, contain lots of useful information and be very easy to navigate.
Is Your Hotel Suffering From A Lack Of Repeat Business?
Repeat business is imperative in the hotel sector, and while you may deliver a fantastic stay to your guests, this doesn’t mean they are automatically going to book again. Therefore, if you are suffering from a lack of repeat business, read on for some advice on hotel marketing online that can help to rectify this problem.
The first thing you need to do is get to the bottom of why customers are only booking one stay at your hotel and then not returning. Nine times out of ten this is because you are failing to follow up on their experience to build a loyal connection with your customers. You need to build an authentic relationship if you are to generate the loyalty that encourages customers to come back to your hotel again and again.
This is where hotel Internet marketing comes in. There are three keys aspects of hotel marketing that can help to ensure you benefit from repeat business – social media marketing, your online booking system, and email marketing. How easy is to for customers to book again? What appointment booking software do you use? Do you provide discounts for loyal customers online? Is their information remembered?
Email marketing is imperative for keeping your customers up to date with your hotel and everything that is going on. One of the best ways to increase your chances of repeat business is to offer voucher codes and special offers via email to your customers.
Aside from this, social media provides the perfect platform for customer engagement, as it allows your customers to get as close to your brand as possible. You need to post regularly on your social media accounts, and you need to ensure you are communicating with your customers, rather than merely posting a string of in-your-face advertising messages.