Category: Contributed Posts

Strategies for Getting Your Creative Work Noticed

A key focus of my blog is Career Discussions. If you’re a ‘creative person, you may have a different set of career considerations than a non-creative person. A key consideration is getting your work noticed. The following contributed post is entitled, Strategies for Getting Your Creative Work Noticed.

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If you’re someone who’s pursuing a creative career and have always been in touch with your creative side, you’ll know how challenging it can sometimes be for you to get the recognition you feel your creative work deserves. There are no shortcuts or easy answers when it comes to getting your creative work noticed.

Nevertheless, there are some strategies you can use to ensure you get as many eyes as possible on your work, or ears if you’re creating music. There are lots of ways to get noticed and a lot of it comes down to luck. But as they say, you create your own luck. We’re going to talk about how to do that right now, so read on to find out more.

Create a Professional Website for Yourself

First of all, you might want to consider setting up a professional website that everyone who might be interested in finding out more about your work can visit. It’s never been easier to create and set up your own website thanks to WordPress and Wix. You can follow the simple steps and then create your portfolio on that website. Just make sure you’re regularly linking to it from social media and wherever else you talk about your work online. It’s a must for artists these days.

Maintain High Standards and Create Work Worth Noticing

If you want your work to get noticed, you need to accept the fact that it’s important to keep standards high in terms of what you’re creating. Maintaining high standards isn’t always easy, but if you want to get noticed and you want your work to be picked up by people who are influential in your industry, you need to be constantly developing and improving as an artist. That’s what people expect to see, and if you’re not creating work that’s worth noticing, the truth is it probably won’t be noticed.

Don’t be Afraid to Make Noise About Your Work

There’s nothing wrong with talking about your work and making a noise about it. This is something that people too often shy away from but that shouldn’t be the case. That doesn’t mean you have to boast about the work you’re doing, but there’s a difference between being boastful and being proud of what you’re doing and wanting to share it with the world. If you shy away from attention and avoid talking about what you’re creating, people won’t take any notice of it.

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Don’t Assume Paid Ads Offer All the Answers

Many people think they can set up a bunch of paid ads online and that these will then drive the traffic to your site or store that you’re looking for. It’s a nice idea, and paid ads certainly can have a place in your wider strategy, but this alone is not going to offer you all the answers. You can’t pay your way to attention because it just doesn’t work like that, and nor should it. So, sure, use ads if you want to, but don’t discount the other things discussed in this guide.

Find the Niche Platforms That Are Most Relevant to What You Do

It’s important to find platforms that allow you to show off or sell your work. After all, monetizing your creative work is certainly a legitimate aim too and it’s what many creative people want to do. Places like Distrokid are often used by artists to distribute their music to audiences. And there are similar niche marketplaces and platforms that you can make use of no matter what kind of creative work you do; you just need to find the one that’s right for you.

Create a Brand Around Your Work and Online Presence

If you can create an entire brand around yourself as an artist and your work, it’ll serve you well when it comes to getting more attention for your work. Your online presence should be coherent and consistent so people know what to expect from you. Your brand should be organic and genuine and true to the real you. If you can achieve that, you’ll have a much greater chance of drawing people in as a result of them being interested in you and your brand.

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Be Open and Communicative with Your Audience

It’s important to be consistent and communicative with your audience if you want to keep them interested in what you’re doing. If you come across as distant and you don’t really offer any real communication to your audience via social media platforms, that’s probably not going to be great for you and your chances of receiving more attention. Be sure to be as open as you can be and talk to people directly.

Make Contacts Within Your Niche

Making contacts within your particular niche and making friends with the people who might be able to give you a leg up in your career is really important. In truth, it’s something that’s always been important in the art world. If you want to move forward, you need to know the right people and have the right professionals by your side who can deliver the experience and knowledge that you might be missing.

Make Use of Competitions and Contests

If there are competitions and contests for young and aspiring artists, you should make the most of these whenever you find them. You might think your chances of winning are low, but you never know until you give it a try. You might end up surprising yourself with how well you do. And you certainly won’t have people’s attention or win any awards if you’re not even taking part and showing up, so try to remember that.

Getting your work noticed as a creative person isn’t always easy. There are many challenges you’ll need to overcome on the way towards getting your work noticed, but if you keep at it and push yourself forward, you’ll eventually get the exposure your work deserves. Giving up early certainly isn’t the answer.

What are the Benefits of a VPN?

A key focus of my blog is Technology. Many individuals and organizations employing the use of VPNs. In today’s age of cybercrime and cyberattacks, they are a necessary form form of digital security. The following contributed post is entitled, What are the Benefits of a VPN?

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Whether you are a business or an individual, you can benefit from a VPN service.

VPN stands for Virtual Private Network, and it’s the best way to ensure your network is private and functions efficiently.

Nobody needs the random restrictions of an ISP admin to override their network at key times or take a threat in your data.

Below are the great benefits of a VPN service.

BETTER PRIVACY

Although there is a lot made of data security these days and new regulations like the GDPR laws have come into play, there is still a big issue over data privacy. The fact is that Web browsers, corporations, and governments can easily access your connection.

Every time you or an employee in your business uses the Internet, data is collected and analysed. A VPN can prevent this from happening. A VPN will encrypt your messages when you send and receive them, ensuring your company remains private and secure.

AVOID DATA THROTTLING

What could be worse for your business than data throttling? This is when your ISP notices you have used more than your data allowance and decides to slow your data speed, resulting in a reduced service. This is terrible for your business and its reputation.

When you use a VPN from your business, your data will be secured from the prying eyes of your ISP. It will also be free from data caps meaning there is no risk of your company slowing down through a busy period, which, let’s face it, is when you’re like to run your data down.

AVOID BANDWIDTH THROTTLING

Similar to data throttling, bandwidth throttling is when your ISP decides to lower your bandwidth at certain times of the day. This means might be taken based on the types of websites being visited or the volume of traffic coming through.

Again, this is not something you want when you’re trying to operate a profitable business. The last thing you need during busy periods is someone at the ISP deciding that your bandwidth is too high and taking administrative measures. A VPN can encrypt your network, so this is not possible.

BLOCKED ACCESS REGION

Sometimes the region for a service is blocked by the ISP or some other organisation. It means your company can’t access certain files, documents, or content that’s regionally restricted. But if you need to access this, there is a workaround by using a VPN.

Your VPN will change the IP address, so your service provider thinks you are operating from a different region. It will then grant access to the content. This process is legal in most cases but checks the terms of the content before using the VPN to make sure.

AVOID CENSORSHIP

If you or your business need to access content of service – such as social media sites – in regions that have various censorship rules, then a VPN service like NordVPN 3 Year Deal can help. Like an access blocked area, a VPN can change the region of the IP address making it local to the content. In this way, you can communicate with important business people or access content you need to take a project forward.

How ATM Technology Has Changed Overtime

Two focuses of my blog are Financial Literacy/Money and Technology. The concept and use of money has continued to evolve within civilization. A significant invention is the creation of the ATM. The following contributed post is entitled, How ATM Technology Has Changed Overtime.

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ATM banking tech has made customers’ lives much easier as the technology allows for seamless transactions anytime, anywhere. Varying bill denominations and cardless automated teller machine access represent two significant breakthroughs that are set to enhance consumers’ banking experience. While financial technology has a long history stretching back to the 1960s, here are four unique features revolutionizing ATMs today.

1. Paperless receipts

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If you are a customer who regularly visits banking halls, perhaps the sight of receipt-littered ATM cash points is something you are used to. The majority of customers print their receipts only to glance through their balance and dump the paper into the trash can or drop it on the floor. To some people, printing ATM paper receipts is a fun activity that spices up their banking experience. To address litter and keep their banking premises clean, financial institutions resort to paperless receipts via email.

2. Varying bill denominations

In the USA, ATMs were used to dispense cash only in single denominations such as the $20 bill, making it challenging when change was needed. Realizing that customers want more flexibility in ATM banking, banks have introduced more innovative ATMs that can now dispense multiple denominations of currencies. This has simplified cash withdrawal processes for consumers. Today, institutions like Chase and PNC are rolling ATMs that can issue smaller denominations, including $1 and $5. Being able to withdraw your money in smaller currencies means you won’t end up withdrawing less or more than what you actually need.

3. Cardless ATM access

The smartphone age has prompted innovators to consider building cardless ATM systems. People will be able to use their smartphones to access their ATM funds without any need for cards. Several smartphone manufacturers are starting to build mobile devices with near-field communication (NFC) features. These will make it possible for smartphones to communicate with ATMs in proximity. SunTrust bank intends to implement this feature in their ATM so that customers can use their NFC-enabled phones to transact with their ATMs without cards. This means that smartphones could essentially eliminate debit cards at ATMs in the next few years. Automated teller machines have remained relevant for the past half-century, and the technology behind them continues to evolve for the better through invention and reinvention.

4. Contactless payment and biometric ATMs

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Self-service digital banking and automated banking tech are getting smarter by the day, with some ATMs now offering “tap and go” contactless payment options. ATMs with biometric recognition features can identify customer’s fingerprints, irises, and voices. The vital role of ATMs in the financial system owes its success to the effective collaboration between bankers and engineers.

It took more than two decades for ATMs to gain worldwide acceptance, and as of today, there are over 3.5 million of them around the world. Besides, many innovative companies specialize in ATM repair and installation across Northern California and the USA for customer use. If you can keep your ATMs running efficiently 24/7, you are more likely to boost your customer satisfaction.

3 Ways To Ensure Business Success For Your Construction Company

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The construction industry is it’s own unique industry and as such, if you’re in it, there are certain things you need to do to be successful. The following contributed post is entitled, 3 Ways To Ensure Business Success For Your Construction Company.

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After a difficult year owing to the COVID-19 pandemic, it’s likely that you are going to want to ensure your business remains successful in 2021. Construction companies were fortunate in that they were able to work throughout the majority of lockdown. However, that is no reason to rest on your laurels. Here are three ways to ensure business success for your construction firm.

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1. Focus On Better Customer Service

Repeat business results in success. So, when it comes to your construction company, you need to ensure that your firm is doing its bit to provide excellent customer service to your clients. Remember, people buy from people, so if your project managers aren’t going above and beyond for your customers, then you will need to rectify that. It may be worth sending your employees on a customer service training course to get them up to the necessary standard. It is through excellent reviews and customer referrals that you will earn new business, so make a concerted effort to focus on better customer service to remain successful in the construction space.

2. Use The Best Products & Techniques

Having the industry know-how is one thing but utilising the best techniques and using the highest quality products on your job is what will set your business apart from the other construction companies in your area. For instance, don’t just settle for standard excavation, invest in hydro excavation to improve your industrial projects. If you’re wondering what is hydro excavation, it is the use of a vacuum system and a high-pressured water device for excavation. It’s much more convenient for construction firms as it alleviates the risk of potential underground infrastructure damage, meaning your industrial project can be much more efficient and risk-free. It is by using these sort of techniques that you will become known for being the best construction firm in the area, ensuring you remain successful as a business moving forward.

3. Level Up Your Marketing Output

You need to create a strong online presence to be successful in any sector nowadays – and this is especially true in the construction industry. If you are relying on a junior team member to pop up a few posts on social media as your marketing strategy, then things need to change. Consider bringing onboard a specialist PR or marketing agency to enhance your business’ reputation in the marketplace. Be strategic with your marketing. Make use of digital techniques such as SEO, PPC, or even paid social media campaigns to illuminate your firm in a crowded market. Can’t afford the costs of an agency? It may be worth bringing some expertise in-house to help your construction company grow its marketing output. If you’ve never hired somebody in this space before, it’s probably worth working with a specialist recruiter to get the right person.

Hopefully, these three tips will ensure that your construction firm remains successful in 2021. It’s been a difficult year but it’s important that companies focusing on growing and not just recovering over the next twelve months. These pointers will stand you in good stead!

Why You Need To Take Care Of Your Commercial Property

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re conducting business on a commercial property, it’s imperative that you take care of it. The following contributed post entitled, Why You Need To Take Care Of Your Commercial Property.

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If you own a commercial property for your business, you might not think too much about the maintenance of that building. After all, if you’re going to maintain any building, it will be the one you live in, not the one you work in. Yet there are some enormous benefits to taking care of your commercial property in the same way you would your own home. Whether it’s painting, remodeling, refurbishing, or even tearing everything down and starting all over again, there is always something to be done.

Read on to find out what they are; you might decide to implement a proper property maintenance plan once you know why it’s so important.

Image from Pixabay

Save Money

There is an old saying that goes, ‘a stitch in time saves nine’. In other words, mending something when the problem is only tiny will prevent you from having to deal with a much larger problem later on (one stitch is quicker than nine). The bigger the issue, the more you’ll have to pay to have it put right, either because it takes more time or because you need to call in experts.

No matter what the issue is, dealing with it immediately and taking care of your property by ensuring you carry out regular checks means that you will save money in the long term, and that is important for any business.

Good For Your Staff

When you have employees, you will have to follow many different rules and regulations to ensure they have a comfortable, safe working environment. Not only are these rules the law and could result in a hefty fine or even imprisonment if you disregard them, but having happy workers means a much more productive and successful business overall. It makes sense to take care of your employees.

One way to do this is to give them a safe and comfortable place to work in. By carrying out maintenance that could include calling in commercial pest control experts or fixing the roof so that it doesn’t leak, or upgrading the heating system so that it’s not too cold, you can have a much more effective workforce.

A Good Reputation

It’s important for all businesses to have a good reputation. A poor reputation will result in fewer sales, and it might even be difficult to attract talented employees. First impressions count for a lot when it comes to your business’s reputation, and an attractive-looking premises, whether it’s a shop, office space, warehouse, or other facility, will always offer a much better impression than something that is dirty and in need of repair.

Even if you don’t have many visitors to your workplace, that is no reason to assume you never will, and no reason to neglect this critical maintenance. It might be that the one visitor you have is an important one, and the condition of your place of work, the place from which you are running your business, could make a big difference in the outcome of crucial talks.

What Wil Help You Push Your Career Forward

A key focus of my blog is Career Discussions. In your working life, one step will be starting your career and then you’ll need to understand how to advance it. The following contributed post is entitled, What Wil Help You Push Your Career Forward.

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Have you been thinking about your career lately? It might be the case that you have been wondering how you can push your career forward as you are no longer happy where you are. This could be because you are bored, it could be because there is no challenge or it could just be time for a change. Whatever the reason, there are some things that you can do in order to move your career in the right direction. We are going to be taking a look at some of them down below, so keep reading if you would like to find out more.

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The People You Know

The first thing that you should be thinking about is the people that you know. The people that you know are essential in the world of business because they are the ones who can help you get into those higher places where you want to be. Making friends who are above where you are is an excellent way to try and get ahead. We’re not saying that you are going to get favoritism for this, but they might be able to give you some advice as to how you can improve your work, and potentially get a promotion.

This isn’t always going to be the case, but if you can get in front of the right people then you can blow them away. You want them to want you because you are good at what you do, which means that you need to prove this to them.

More Education

Another thing that you should think about is the level of education that you have. If it is lower than most other people your age, it might not matter, but it couldn’t hurt to go ahead and become more qualified. This is only going to aid you when it comes to finding a new position, never hinder you otherwise it wouldn’t be worth it. You can look up mba programs or whatever it is that you want to do and become qualified for. Take your time looking and find the right course for you so that you end up with the right qualification for the next step in your career.

Confidence

Finally, the last thing that will help you to push your career forward is your confidence in your ability to do well. If you know that you can do well, and you know that you are good enough to move your career forward, then there is going to be nothing that can hold you back. The confidence in your ability will shine through, just make sure that it doesn’t come across as arrogance instead of confidence.

We hope that you have found this article helpful, and now see some of the things that will help you to push your career forward. There are more things that will help you do this, but these are just a few of the ones we have thought of right now. If you really want to make your career work and see it push forward, the most important thing is that you are dedicated to doing that. We wish you the very best of luck, and hope your career lands where you want it to be soon.

How To Provide The Best Service For Your Customers Everytime

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what business you’re in, you want your customer service to be exemplary. Doing so will ensure that your customers comeback and they may even tell others. The following contributed post is entitled, How To Provide The Best Service For Your Customers Everytime.

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Delivering the best customer service is something that all businesses strive to achieve, but it is often a struggle to make this a reality. Running a business is a complicated task, and there is always something that needs to be done. The pressure of having too much to do and not enough time to do it can often mean that customer service suffers. Trying to find a balance between completing everything you need to keep your business operating each day and delivering an exceptional customer experience is a challenging balancing act. Finding tools that help make it easier for you to provide excellent customer service is the best way to solve this issue. If you are struggling to offer high levels of customer service, why not give some of these ideas a try?

Outsource Your Call Center

Monitoring customer phone calls and dealing with every customer query yourself may feel impossible. However, taking on an extra team to handle these calls on your behalf can be cost-prohibitive. To overcome this issue and get the customer support you need without recruiting a customer service team, you could look for Inbound Call Center Solutions that will handle this time-consuming task on your behalf. This will allow you to benefit from a trained and skilled team of representatives taking your phone calls while you concentrate on growing your business.

Make Your Website Easy to Use

If you want to increase sales and provide high levels of customer satisfaction, your website can help. Improving your website to give a flawless customer experience is the best way to improve your conversion rate and make shopping a seamless process for your customers. This will enable customers to find everything they need immediately and will ensure the checkout transaction is smooth and fast. Adding a frequently asked questions page will make it even simpler for your customers to find the answers they need and improve their experience using your site and dealing with your business.

Deliver High-Quality Products

Even excellent customer service will not be enough if your products are not high-quality. Producing the best quality products will ensure your customers are satisfied with their experience of using your business. Making every effort to create your products to the highest standards is the first step toward delivering the best customer service. The next step is to ensure the products reach your customers on time and in the best possible condition. Taking care of how your products are packaged and using a reliable delivery firm so they get to your customers fast will help impress your customers. The combination of high-quality products and fast delivery will leave customers delighted with your service.

Integrate Customer Management Software

For those businesses that deal with a high volume of orders, it can be hard to keep track of them all. Investing in customer management software is the best way to reduce this burden and make your business more efficient.

Having a comprehensive overview of every order and ensuring customers receive updates when their products have been shipped are essential features of any customer relationship management system. These tools will also provide you with useful analytics about how customers interact with your website and will allow you to tailor their experience for maximum satisfaction.

For example, suppose your business sells solar panels. In that case, you could use this solar sales software that tracks how your customers use your website, where they come from, and how many sales you make, as well as managing relationships with the customers. This data will help you identify areas of improvement and tweak your service to deliver the best customer experience possible.

Final Thoughts on Customer Service

Providing the best customer experience relies on a combination of factors. You will need a call center to professionally handle your customer queries and make the shopping process a hassle-free experience. Finally, excellent quality products delivered on time will ensure your customers receive the best service every step of the way.

Broaden Your Political Knowledge With These Vital Steps

Two focuses of my blog is Current Events and Political Discussions. Politics can be a very, very divisive topic and some would argue that it’s not safe to talk openly about it today. The more you know, the easier it may be to understand and discuss ideas with others. The following contributed post is entitled, Broaden Your Political Knowledge With These Vital Steps.

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You have a lot to think about when it comes to improving and broadening your political knowledge, and this is something that plays a massive part in this. Try to focus on doing as much as possible to enhance and improve your political knowledge so you are more aware of what is going on in the world and how global events are going to affect you.

Make sure you focus on doing as much as possible to improve your knowledge and keep yourself informed as much as you can. Try to focus on being able to come up with the best ways of achieving this, and you need to come up with the best ways of doing this. Here are some of the best ways of being able to broaden your political knowledge this year.

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Read up on Global News

Reading up on global news is vital because you need to know what is going on in the world, and not just where you live. Global events impact the entire planet in some way, so you should educate yourself as to what is happening in the world. There are also important global publications covering news and current affairs in particular countries, such as The Times Kuwait, which covers Kuwait news and events. This is particularly useful for Kuwaitis living abroad and wanting to stay in touch with developments back home.

Study Manifestos

Another great way of broadening your political knowledge is to read the manifesto and policies of the parties or candidates in your country. Familiarise yourself with what these policies are, and try to do your best to make sure you understand them and what they are about. Having knowledge of the political stance these people or parties are taking is important for helping you to make informed decisions when it comes to voting. Most party or candidate manifestos are going to be available online to read at your leisure, and this is something that you have to try to do as best you can.

Listen to the Other Side

One of the biggest problems with modern politics is how tribal it can be, and this can so often create a toxic environment. So it is imperative that you take the time to listen to other opinions and motivations that people have for their political viewpoints. There are a lot of benefits to this, and it is really important to make sure you listen to other people and debate with them. Ignoring or shutting down conflicting opinions only causes them to fester, and this can often make the whole situation worse. Debating people and showing them the merits of your beliefs is the best way to encourage them to come around to your way of thinking, and this is something you should be looking to do.

Try to do the best you can to improve your political knowledge, and these are a few of the best ways of being able to achieve this. Politics affects our lives in almost every way, and due to the growth of social media, politics has become a wider issue than ever before. So you need to brush up and know your stuff so that you are able to improve upon the best ways of being able to approach political topics, as well as chatting about this with other people.

Habits Of Successful Investors

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Many people hear about investing and want to get involved, but don’t know where to begin and or to stay on track if they start. The following contributed post is entitled, Habits Of Successful Investors.

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Becoming an investor requires a lot of constant research and planning to ensure that you are successful.

Planning is key

Ensuring that you have a plan in order to reach success is key. When it comes to making a plan, you do not need to invest in a fancy plan or hire someone to create you one. First of all you need to set your main outcome or goal of investing for a certain time period. This way you have something to work towards that you can aim for. You can use things like Platinum Data to help you to move forward with your goals in a way which is easy so setting the right goal to push yourself to success is important.

You want to be using this time to be saving any extra money to allow you to use it for a later date to help you to have the chance to double it. The basic knowledge to hold is to put away at least 20% of your earnings which includes anything that your employer matched.With this in mind you need to be saving money by thinking before making every purchase to ensure it will be worth your time.

Investing

So that you make the most out of every penny you own, it is a good idea to keep an eye on the market constantly. Rather than using a lot of money on each investment, try to concentrate on the low-fee investment products as these will have a higher turn over due to its expense ratios. Research on the best investment products that will offer a good value in doing so, to avoid you losing out on money. It is normal to feel uneasy when the market drops but sticking with your instincts can continue to have a long term impact which will allow you to reach your goals that you set.

Focusing on the right things

After-tax returns could really benefit you to become big. Some accounts will have positive annuities which is a great way of getting you a better after tax return. This is often a great way of using your money to generate more on smaller amounts. These smaller amounts can add up fast. A good method is to put a varying amount of money into multiple types of accounts that are based on the tax efficiency of the tax treatment of the type of account.

Take care when looking at taxes as this shouldn’t benefit you alone as this method is just to top you up and be an added bonus.

Although investing can be a complex method, it requires smart thinking and constant watching to complete successfully yet it can help you reach your goals. The planning process can be such a big impact that it can help you to stay within your plan so you don’t go off astray that you make unnecessary investments that do not help you in the future. It is best to be confident in your plan to ensure that you make reasonable investment to be successful.

What It Takes to Create A Strong Online Presence

Two focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, the majority of business is conducted online. As such, you want to create as a strong a presence online as possible. The following contributed post is entitled, What It Takes to Create A Strong Online Presence.

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How solid is your digital presence? Ever since the digital era took hold worldwide, people have seen the need to have an online presence to support business growth. However, not many give much thought to going beyond having a website. The idea of creating a solid online presence is to capitalize on the several advantages the internet offers. Today, it’s not good enough to just have an online footprint. Besides, with 4,208,571,287 internet users worldwide, you have no choice but to employ tools that set you apart from the rest. Here are a few strategies worth considering:

1. Build a captivating website

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Your website is the face of your online footprint. It’s the first impression you get to create on people who chance upon your digital address. No matter how well known your brand is, without a solidly captivating website to draw more people, your product or service will be impacted negatively. Apart from being visually appealing, an excellent website must have the following features:

● User-friendly
● Quick loading time
● Suited to drive conversions from web traffic

Nonetheless, the most critical feature of any good website is security. How secure are visitors or guests to your page? Was your website built with a focus to protect visitors’ digital details from virtual attacks? These are essential questions you’ll need to answer if you intend to create a solid presence in the virtual space.

Fortunately, as technology advances, new software is developed to cater to these growing demands. For example, the JAMstack website builder is one such application changing the face of websites worldwide. It’s faster, secure, and designed to beat the competition. It would help if you tried it for lasting positive results.

2. SEO

Search Engine Optimization is a tool you can’t overlook in today’s competitive online world. This digital tool is designed to singularly influence how well your online presence ranks among a sea of others within the same space. According to Statista, over 64% of Americans prefer to conduct an online search on products or services before making an actual purchase. Therefore, companies with excellent SEOs tend to benefit more from such online searches.

Today’s consumer is more discerning, a lot more internet-savvy, and exhibits changing behavioral purchasing patterns. As a result, you should leverage the benefits of search engine optimizations and factor that into the kind of quality content you produce for the end-user.

Moreover, SEO has a direct influence on website performance and traffic conversions. Furthermore, it’s advisable to make a deliberate effort to stay updated on the latest SEO trends not to lose your online influence. Without it, you’ll be no different from those without digital footprints.

3. Be geared toward mobile influence

According to Pew Research, the mobile phone penetration rate in the United States stands at 97%. With the advancements made in the smartphone industry, more Americans own mobile devices that allow them to gain instant access to the internet. Therefore, laptop and desktop computers are gradually coming second to the smartphone, regarding internet access.

Have you optimized your online pages for tablets and smartphones? Because many Americans find their smartphones and tablets convenient for web browsing, you should think along those lines. Suppose your digital pages make it impossible or difficult for mobile users. In that case, you should be ready to record a drastic drop in your followers, customers, or general internet users.

The same Pew Research study reveals that by 2025, business owners stand to lose almost 90% of income generation channels if they fail to make their content mobile-friendly. There’s hope, however; if you’re unsure about your digital status, take a mobile-friendly test by using Google analytical tools. On this platform, you get to resolve relevant usability issues.

4. Register in business directories

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Do you remember those bulky yellow pages? Well, they have also gone online, and so should you. Online business directories are designed to simplify the search for credible businesses in varied locations. How quickly do you intend to be found by consumers? Customers tend to trust directories a lot more than online reviews because these listings undergo thorough verification processes. As a result, there is a significantly reduced chance of seeking an inefficient service provider’s assistance.

In conclusion, your commitment to creating a robust online presence should be driven by the desire to meet growing needs. Besides, as a business owner, you’ll be doing your establishment a lot of good by taking the necessary steps to carve a niche in this competitive space.