Category: Technology

Using the Internet to Help Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, using the internet is critical if you’re running a business. It can help make your operations known not only in your immediate location, but around the world as well. The following contributed post is entitled, Using the Internet to Help Your Business.

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No matter the size of the business that you work for, whether you work from home, have a small business, or work for (or are in charge of) a large corporation, there won’t be one day that goes by that you don’t use the internet for your business. It is a vital part of the day-to-day running of your business, but it can also be used as a really important tool to help promote your business and to grow your business. In fact, there are so many ways that you can use the internet for your business, that it can seem quite endless, and as a result, it can be a little overwhelming.

So if you want to know how to use the internet in the best way for your business, then starting small and staying simple will help you to use the internet in the best way to make the business more efficient. One of the last things that you want is to make sure that everything is used daily so that it can pack the biggest marketing and promotional punch. Here are some of the ways that can make a difference.

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Set up a business page on multiple sites

If you have an established business with some loyal customers already, then it is important to encourage them to leave some positive reviews on various sites that you can register with. It helps to validate your business. Use sites like Google to list your business, as well as sites like Yelp and other local business finding sites, like how Interstate Dry Wall is listed on local business finder pages. These sites are great to help you to advertise your business, and it allows you to list things like your location and business phone number so it can help potential customers.

Take advantage of email marketing

If you are able to keep your current and past business clients and customers informed about what your business has been doing or latest information and deals, then it can really pay off. It can help to create a good relationship with customers and clients, and it means that it is more likely that they will use your business again in the future. You could send out a weekly email, or perhaps less often like a monthly email. You can also really personalize what you send out, so that it can be personal for a customer’s birthday or deals over certain holidays, and so on. You can also track who opens emails and who doesn’t, if you use a newsletter subscriber, so you can measure the success of them.

Use Social Media

Social media has risen and grown over the past decade or so, and there is no sign of it slowing down. So are you making the most of sites like Facebook, Instagram, YouTube, and Twitter, for example. It is important to make sure that you don’t use too many sites, as you won’t be able to manage all of them to a good standard. So think about your ideal customers and the sites that they would use, and then you can go from there.

Is Your Business Secure Enough Online?

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. No matter what kind of business you’re operating, cyber-attacks can threaten business at any time if the appropriate measures are not taken. The following contributed post is entitled, Is Your Business Secure Enough Online.

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It might sound obvious, but it’s important to keep your business safe. Anyone who runs their own business knows how important security can be. But the truth is, the day-to-day running of a business can make it easy to forget that simple fact. Security is often something that takes place behind the scenes which can make it easy to neglect. Making sure that doesn’t happen is of particular importance these days because of one simple thing: the internet. It used to be that you only had to worry about the physical security of your business. But now there is so much business conducted online that it has opened up whole new areas of risk. Without the proper security online, your business can be in real danger. Luckily, just as new threats arise, new services appear to combat them. Here are some ways to keep your business safe online.

Set up a secure firewall

You wouldn’t leave the doors to your business unlocked at night, would you? Then why do the same with your online presence? Malware is software that is designed to infiltrate and attack computers and networks. This can do untold damage to your business, even going so far as to destroy it. That’s why it’s so important to get your security up to scratch. Set up firewalls beyond the one’s that come with your router. There are plenty of firewall services that will kelp you to keep up with malware’s increasing complexity.

Back it all up

Few business owners would imagine a situation worse than logging on to see that an enormous amount of vital information has disappeared. The idea of files and data simply vanishing is the stuff of nightmares to most businesses. That’s what makes it even more surprising just how often companies neglect to back up their valuable data. Making sure that you’re backing up your data means that if the worst should happen then, you can easily retrieve it. There are plenty of backup services available and which one you choose will come down to your business.

Filter out spam emails

If you’re running a business online then it’s likely that you’re going to sending and receiving a lot of emails. The last thing you want is for spam to be cluttering up your inbox making it that much harder to find what you’re looking for. Antispam software is an excellent way to clean up your emails and reduce risk and distractions for yourself and employees. Running emails through verification to ensure that senders are who they say they are is a crucial step in upping your email security. It’s also a good idea to reach out to companies that can help you stop spam emails. And it’s always important to encrypt your emails. Unencrypted emails is basically a buffet for hackers and cyber criminals

Whether you’re working on your own or as part of a team the first step to improving security is improving your own practices. Making sure that you’re staying safe online will make keeping your business secure that much easier. Avoid accessing potentially dangerous sites at work. Keep your passwords updated regularly. Don’t click any suspicious looking emails. These simple things really will go a long way to protecting you and your business. Plus, if you’re showing safe online behavior, your employees are that much more likely to follow suit.

What Your Website Will Probably Need In Order To Be A Hit

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, pretty much everyone has a website or should get whether it’s for blogging, for business, politics or even for churches. There are keys to creating a successful website. The following contributed post is entitled, What Your Website Will Probably Need In Order To Be A Hit.

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A website is a staple of pretty much every single venture. Whether you’re looking to create a business, or whether you’d just like to start up a personal project; a website will need to accompany it. We’re nearly into 2020 now; we’re so far into the digital age, and it means that pretty much every man, woman, and child is connected to the internet somehow. You’ll need to be amongst the online crowd if you want your venture to be a success.

What does a website need in order to be taken seriously, and to be a real hit with anyone that enters it? Well, it doesn’t exactly take a genius to figure it out, but you’ll still need to practice fairly thoroughly. Here are just a few things you’ll need:

A Good Plan

Before you even think about spending money on the creation of a website, you’re going to want to plan everything out. You’ll first want to figure out what the point of the website is. Sure, having an online presence would be great, but just being online for the sake of it seems pretty counterproductive. You’ll also want to draw out an actual design for it. If you have a clear idea of what it will look like, and what the pages will be, then you’ll be in a better position to work.

Input From A Web Designer

Web designers know a lot more about this kind of thing than you do – that’s a fact. Now, if you’re completely in the dark, then you’ll probably need a web designer to create everything for you – that’s all part of their job, so it’s not a problem at all. You’ll just need to tell them the basic idea, and they’ll get going. Even if you have some skills, and have created a site yourself, you might still want to gather advice from someone that knows.

Managed IT Support

Your website and the data on it could be compromised at any time if it’s not protected. There are a lot of criminals out there looking to ruin your day for some reason, so you’ll need to get a little more secure. Sure, you might have protective software installed, but a company like Binatech that offers managed IT support will add that extra layer of safety.

Enough Content, But Not Too Much

Be sure to regularly update your site with fresh content, that’s the right way of doing things. If you abandon it, then people aren’t going to be interested. If you don’t put in the effort, then neither will others. Pumping in new stuff is great, but don’t just throw in random stuff just for the sake of it. That kind of clutter will only ruin it – and it might possibly make everything look a lot uglier.

Strong SEO

Search engine optimization is quite literally the practice of making a website more popular on a search engine. Make sure your site’s SEO rank is high by utilizing an array of techniques. Link building and relevant content are just two ways of upping this kind of score.

Get Social: Brilliant Benefits For Your Business

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. As today’s world has become more digital, your social media presence is critical to your business’s success. While social media is misused on a personal level by many people, it’s a very valuable weapon in your arsenal for your business. The following contributed post is entitled, Get Social: Brilliant Benefits For Your Business.

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More than 3 billion people use social media platforms. While social networks may have started out as a communications hub designed to help friends, colleagues and family members stay in touch, its role has undoubtedly evolved. Today, social media plays an integral role in promoting businesses and enabling companies to reach out to customers. If you’re not already reaping the rewards of utilizing these networks and apps for your business, now is the time to get social.

Image credit https://pixabay.com/illustrations/social-social-media-communication-3064515/

Brilliant benefits for your business
If you’ve never used social media as a business tool before, you might be wondering what all the fuss is about. The truth is that social sites offer an incredible platform for all kinds of companies, and an effective social media marketing campaign can have an amazing impact. Here are some of the most significant advantages of using social media as a marketing tool:

Raising brand awareness
Branding is a means of giving your business personality and showing potential customers what you are all about. Social networks offer an opportunity to enable followers and friends to get to know your brand and to show the human side of your company. Whether you’re a fun, quirky business selling gifts, toys or novelty items, or a smart, professional firm offering services like accounting or legal advice, you can use social media to enhance your brand image. You can also get your name out there by encouraging all your existing friends and followers to share your pages and posts. A small group of virtual friends can soon become an expansive network.

Reaching more customers
Billions of people use social apps and sites, and many subscribers check their profiles and news feeds several times per day. Using social media advertising and sharing posts can help you build your client base and reach out to users you may never have been able to contact without social networks.

Defining an audience
Social platforms often have tools you can use to pinpoint users and define your audience. If you’re using adverts to promote your business, for example, you don’t want to pay for posts that have no chance of converting. You can use features like Facebook’s audience insights to maximize your chances of targeting people who are likely to have an interest in the products or services you’re selling. If you are looking to use social media to expand your customer base and increase conversion rates, and you’re not sure how to go about it, it’s wise to consider working with a social media agency. Marketing experts will be able to design and implement a campaign based on your objectives and your target market.

Engaging and communicating with users
Communication is key in modern business, and many customers like to have a relationship with the brands they buy from. Social sites enable you to share posts, comment and send messages within a matter of seconds.

Social media may be a platform for catching up with friends and sharing funny videos, but it can also be an incredibly effective marketing ploy. If you’re not already using these networks to showcase your business and attract customers, what are you waiting for?

Storage Options – Is There a Best Option?

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, most businesses and organizations have an information technology (IT) component. As such, large amounts of critical data must be properly stored. Not doing so can have several negative consequences. The following contributed post is entitled, Storage Options – Is There a Best Option?

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When it comes to looking after your business, there is a lot of information passing through. Some you will need to keep, others you won’t, and there will be plenty of projects and other files that you will need to hold on to until the end of your contract. When it comes to storage, you’ll need to spend some time thinking about what you need, and then you will know your best option.

Photo by Markus Spiske on Unsplash

Storage Needs

Before you settle on the best storage for your needs, you will have to assess your business. Here are a few questions to get you started:

● How old is the data you want to store?
● Is it all related to your business?
● How much of it is doubled up?
● Where do you need to access the data from?
● Who needs access?
● How fast do you need access?

Once you understand your data, and what will make a difference to you, you will begin to see what kind of storage is your best option. In most cases, it will be a combination of solutions.

Options

Once you have answered those questions, you can move on to researching or refreshing knowledge on different options.

External hard drives

This is one of the most cost-effective ways to store a large amount of data that you need to have on hand most of the time. They simply plug into your computer and are ideal for travel. But you have to remember that you can lose an HDD, and it can get damaged by being dropped, wet, and can be susceptible to corruption.

Thumb Drives

If you are on the go a lot, then a small thumb drive is going to be ideal. They are small enough to put in your pocket, or more preferably, on a keychain somewhere safe. They don’t hold much, so you will need to be very selective. You can only share the thumb with people you are physical with.

Cloud

Online storage is what people should be looking at. Cloud computing is one of the best solutions for most businesses. It allows you to share huge files with clients all over the world. And, multiple people can work on a project at the same time, and the information will be available immediately. This also means that you won’t need to travel with your own computer, you can access what you need from any system with internet access. It is typically well encrypted, and you can’t lose it, drop it, or otherwise damage it.

NAS

Network-attached storage is super-fast, reliable, and gives you access to data in an IP networking environment. They are suitable for small businesses that need a large amount of cheap storage for multiple users – but only within their own network. They are easy to manage and an excellent option for centrally managed storage.

Before you implement any data storage, you should talk to an IT advisor or do a lot of research so you can get the best for your business. Don’t wait until you need mass storage to have things in place, plan ahead.

Tips To Bring More Attention To Your Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, significant amounts of business are done online and thus having a website which will attract attention is key. The following contributed post is entitled, Tips To Bring More Attention To Your Website.

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To compete with other businesses in today’s world, it can often be very difficult. This is because there’s a lot more competition out there simply due to the internet. Anyone can create a business, and for some, you don’t even need to have any funding to start off with.

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Choose a User Friendly Platform

If you’re not entirely happy with the host you have chosen for your current website, then it’s never too late to transfer your domain to another platform. Ultimately, you need to feel completely comfortable and confident when making edits to your business website. Whether you choose Wix or Squarespace, you should always opt in for a trial run so you know how it would work for you. As soon as you make sure that the platform has a blogging platform, a shopping option and smooth automations you will have made the right choice for your business.

Create A Web Page Design That Fits Your Brand

When it comes to your website, it’s important that your website reflects your branding. As a business, having branding is important because it helps your customers recognize your business. If they see the same logo and colors from what you have in terms of social media to the website, you’ve got brand consistency that’s going to help you become more successful in more ways than one. Looking at your web page design now, is it a little too basic? Perhaps you got a web design template that other people online also have. You want to spend some money on getting a good web design, so seek out a good web designer and make it a collaborative process to come up with something that’s unique. It should be tailored to your business and really help show it off in a way that you’d like it to be.

Produce More Content On A Daily Basis

More content for your website is going to mean more traffic over time. You want to be consistent in when you’re posting on your website, and every website should have a blog. As a business, you will likely have topics that you could cover in relation to the business, and providing high-quality content can help your website become a great source of information and knowledge for those who are your customers or who are within the same industry as you. When it comes to the amount of content that you should be making, at least once every couple of days is a great start. Ideally, having someone in the role of a content writer can be beneficial so that you can post at least once a day.

Invest In Some Training

We’ve always got the ability to improve, and when it comes to training and building up skills, there’s a lot you can do when it comes to knowing how to improve a website. SEO is a big contributor to your website, and if you know how to do this, then you can really help develop the site into something more popular and traffic-driven. With sites like Loud Programmer, you can get great training that helps provide you with the tools in order to really build on what you have already. If you’re willing to invest in some training, it’ll definitely end up paying you back further down the line, and it’s one thing that is worth doing, especially if you have very little awareness of how to run a website.

Try Out Guest Blogging

Guest blogging is where you create content for other websites. When guest blogging, you want to ensure that the websites you are providing content for, have a similar audience to yours. You also want to get a link back to your own website so that people are clicking through and landing on your webpage. With blogging on other sites, it can be a little time-consuming, particularly if you are the only one doing it or you’ve got a limited amount of staff. Therefore, take care when it comes to picking the sites that you guest blog on. You want them to be effective for your own site, and that will only happen if you’ve done your research.

Promote Your Site Everywhere

Every opportunity is a chance for self-promotion, and when it comes to running a website and business, you can’t be shy or embarrassed about it. Use every networking session and event in general to promote your site. Don’t forget about advertising, and how beneficial it can be to do it online. Online advertising is a lot more affordable than traditional advertising and with traditional formats, you’re limited to how far it can reach. With online advertising, you have the ability to reach a global scale, and that can be pretty incredible to have as a business. So take advantage of every opportunity that’s out there in order to make your website known.

Building a strong website takes time, so be willing to put in the man-hours and financial investment needed to bring attention to your website. With these tips, you’ll definitely see some progress, and it’s essential that your business continues to be prominent online.

Impactful Improvements For Your Website

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, one of the keys to successfully running your business is your website. Your website is not static and can be gradually improved and tweaked. The following contributed post is entitled, Impactful Improvements For Your Website.

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Is your website getting the impact you need? Perhaps it’s time to reassess and make some changes. Your website is an important tool for your business – it’s your storefront after all.

So what can you do to make these improvements? Take a look at the following suggestions to breathe life into your website and help you build up those visitor numbers.

Image Credit: Unsplash under Creative Commons

Change up the design

Web design trends are constantly evolving, and it’s important to stay up to date with them to keep your website relevant and attractive to visitors. It’s important that you don’t clutter your website too much, as this can be off-putting and risks giving too much information at once. Explore other websites relevant to your industry and beyond to see what you’re up against and to give you some inspiration for change.

Improve your copy

While a website can look great, the content on the page needs to do your business justice. Analyze the copy on your existing website? Is it clever, snappy and to the point? It needs to be. You need to be able to hold a reader’s attention, and an essay won’t achieve that. Focus on making your point as clear as possible and refresh your copy regularly to help it retain its impact.

If copy isn’t your strong suit, consider hiring a copywriter who can turn your website copy around and write something that appeals to your chosen audience.

Focus on improving your search rankings

Your search engine rankings are extremely important for your website – it should be your mission to make it to the top! Some of the ways you can do this include improving your SEO to help make your website easily searchable, and making sure you use relevant keywords to drive people to your website. You could also use Serp Empire to help improve your click-through rate (CTR). With improved search engine rankings, you’ll be able to attract more visitors to your website and hopefully boost your business too.

Put more effort into your promotion

How much are you promoting your website currently? Do you have a strategy in place? Whether you have one or not, it could be time to start afresh. Take advantage of all of the easy ways to promote your website, and see which ones have the biggest impact for your business. You could also consider some paid-for promotion if you want to target specific audience segments.

Having a blog can be another effective way of promoting your website, as it increases the amount of content you have to promote. Learn what it takes to write a good blog post to help you generate some worthwhile content for your website.

Improving your website should be an ongoing part of your business’ strategy, as should regular monitoring of your stats. By keeping up to date with current trends and making sure you’re ahead of the game and not behind it, you’ll have a fantastic web presence that will continue to deliver for your business.

How Businesses Continually Fail In Their SEO Strategy

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With so much business being conducted online today, it’s critical for business owners to have some understanding of “Search Engine Optimization” (SEO) to maximize their marketing and visibility. The following contributed post is entitled, How Businesses Continually Fail In Their SEO Strategy.

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SEO is the lynchpin by which every important content strategy is developed in 2019, and you can be sure that while seismic shifts in this marketing pattern may occur over the next ten years, its relevance will rarely fall short. That being said, while SEO is a common practice, it can also be ineffective if not practised correctly. While the stakes may not be as high as an advertising campaign causing deep offense and becoming a nightmare for your PR department, there are measures you could take to help you move forward.

However, like any fine-tuned practice, it’s very possible to get SEO more than wrong. This is why even if using the best service such as those provided by Gotch SEO, it’s still important to note what separates good SEO from bad SEO, and what you should be expecting from the use of an expert service.

Thankfully, while there’s a reason specialized services exist to fill this function (and many practitioners of firms such as this can make it look easy), SEO is not deep and intense rocket science. With the following advice, we’ll help you avoid common pitfalls:

Poor Content

Many SEO strategies are delivered through infographics, blogger outreach services, and content creation. Many SEO firms will ally themselves with worthwhile blogs that are independently maintained, allowing for your search terms to be wrapped in worthwhile content that both confidently describes and refers back to your services within a wider context. However, if the content is poorly written, incorrectly backlinked, or over-present within a certain blog, Google algorithms can often penalize said strategy for that, leaving a negative taste in any worthwhile SEO strategy output.

Missed Linking

Missed linking can also be important to consider. If a piece of content fails to link back to a worthwhile landing page, you may lose the potential lead there. If there are too many links to other services or competitive services, you may also lose out. Negative SEO practice and linking approaches can often be found via businesses that continually try to appease their own SEO approach without taking part in the diligent research, and this can lead to somewhat difficult results. Additionally, allowing your linked anchor text to fit within the flow of the context you order is important for writers who will attend to each piece.

Oversaturation

Once a company learns that they can achieve the best SEO practice and potentially deliver a subtle, more relevant, often quite seamless marketing strategy to their potential new customers at a fraction of the cost of bold and extensive campaigns, they are liable to try and use multiple services, continually, in order to saturate content houses with their name. But it’s important not to do this. Using one service, to the best of your ability, you may find that SEO is best when being applied to a real end, such as a promotion, or a new deal, or in order to get your name out there in the first place.

With this advice, you’re sure to continually refine your SEO strategy, and to avoid the common pitfalls that may occur.

Online Resources And Why We Need Them

The first principle of my blog is Creating Ecosystems of Success and a key focus is Technology. So much of our lives today are lived online. While the digital world has made our lives easier, it’s created some other complexities and caveats as well. The following contributed post is entitled, Online Resources And Why We Need Them.

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Let’s face it most of our lives are played out online when it comes to communication and gathering information. We look at Google to answer any question, we watch YouTube for entertainment and education, and also listen to podcasts in the car whilst we are driving around. Even the music is streamed these days and is not actually owned or downloaded. But why is this important? And are we at an advantage because of it? We may think the answer to this is yes. But there are many scenarios where the answer to that is questionable. So why do we rely on the Internet so much?

Photo by Mia Baker on Unsplash

Ease
If you look at history, and the reasons that we have evolved in many ways, you will think that we have made fantastic strides in technology and other areas. But curiosity aside, one of the main reasons that we are advancing all the time, it’s because it’s so much easier. We now pick up the phone or laptop (same thing) and do a quick search online to find their answers. This is, of course, much faster than the way in which we found our information previously. Books written by professionals can now be searched online, the latest online course review and even news articles, are now commonplace online. The only problem with this is that generally speaking, the information on the Internet can be incorrect. And even though websites such as Wikipedia can be amended by anybody, there are plenty of people looking at sites to check accuracy. The trick to using the Internet successfully is defined more than one resource And make sure that you find references to back up the information.

Sociable
Humans are sociable, that’s a fact. We rely on each other to get ahead in life. We have friends and family and work colleagues that always help us along the way. We are team players, which means that the Internet opens a whole world of communication with us. The great thing about this is that we have a support network at the touch of a button. We can make new friends quickly. And we can ask for opinions whilst we’re sat on our sofa, and gain feedback within minutes. Of course, this is also the downside, because as quickly as we can access people that support us and speak to family and friends with ease. We can also find those less supportive people and those who are only looking to upset others.

Recording
There are many different social networking sites, photo sharing, and sites such as Pinterest, which we all love to use, we really enjoy record in our lives, and sharing that with other people again it’s because with sociable, and that’s a huge resource to us. We can also tie in our business endeavors with this, and use these as avenues of marketing as well, and many people do.

Whichever resources you use online, and for whatever purpose use them for, there is no denying that everybody is in the same boat. Where are using the Internet as a tool for day-to-day life, and it doesn’t look about to change any time soon.

Computer Network Security Tips

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Pretty much every business today uses some sort of computer network. As such the security of your network is absolutely critical. The following contributed post is entitled, Computer Network Security Tips.

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Most companies have a computer network that is shared amongst employees to offer helpful collaboration and access to important files. When planning to open a business or make changes to a current one, the network should be a focus of your interest.

Today we want to take a look at computer networks and think about helpful tips you can use for effective working as a business. Whether you filter out spam, use Managed Services or restrict access to your network, there are many ways to ensure the safety of your data.

Seal the doors

The most crucial thing to think about in terms of your network is the entry point. Think of your network as a house. The easiest way for a hacker to gain entry to your network is through the doors and windows, and this is the first thing you need to protect. Make sure to explore your network and find any weaknesses or entry points that could be used by hackers. Once you have identified these areas you can fix them and make them stronger.

Think on a device basis

When thinking about the safety of your network, it is important for you to consider every device that houses a gateway to the network. If you have a large business, there will likely be many computers and laptops that have access to the network. Weaknesses can lie in every device and a hacker might take advantage of a singular device. This is why you should install antivirus software on every single device that has access to the network. This will provide a protective cushion and ensure the safety of your network.

Eradicate spam

Spam emails seem to be the norm these days. Since the early 2000’s people have tried to scam others by sending emails with the deception of being from someone else. Of course, as technology has advanced and we have become more savvy, hackers have also increased their ability. This is why it is important for you to filter spam and create blocks and rules for any and all emails that aren’t from a known source. As a business it is also important to educate staff, especially older staff, to not click on links or open attachments they don’t recognise.

Passwords

A good password is one of the best weapons you can have when it comes to security. If your aim is to keep the business safe and the network secure, it is crucial for you to choose strong passwords and ensure that everyone in your company does the same. A strong password should contain letters, numbers and special characters. For extra support, make sure that your workers change their password every 3 months to reduce the risk of them being hacked.

Restrict Full Access

Did you know you can change the access each individual has to your network? If you have a network that shares files such as invoices and employee information, it is a good idea to restrict certain parts of the network to only allow authorised personnel. This is a good way to keep your network safe and always ensure that data stays in safe hands.