The first principle of my blog is Creating Ecosystems of Success and a key focus is Video Content/Media Creation. Writing is not the only form of content creation. In our modern Digital Age, video content creation has become just as prominent as traditional written content. If done correctly, it can prove to be very lucrative and powerful. The following contributed post is entitled, 3 Commandments Of Successful Video Marketing.
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The importance of video content in marketing has been one of the most-discussed subjects in business over the last few years. Around the middle of the decade, you couldn’t go more than a few minutes without hearing the phrase “pivot to video”; and indeed, plenty of content providers went out of their way to leave behind text – only to later find out that this was a mistake when it actually led to declining page views. Slowly but surely, the message that seems to be filtering out of the content world is that video is important – but what’s really important is how it is used.
If you’re aiming to put content out there that people will want to use, and share, then – as well as not relying purely on video content – you also need to make sure that the videos you do make are engaging and memorable. So let’s take a look at the commandments of video content – the rules you’ll need to stick to for your content to be successful:
#1. Make it unique
As the decade draws to a close, we are seeing more and more people becoming celebrities purely off the back of video content – which draws more and more viewers to the platforms they use. That’s an opportunity for anyone creating video content to harness a potentially huge customer base – as long as your content doesn’t fade into the background. Make it visually arresting by working with the likes of Zaini Media to create memorable animations – and because even something as simple as the video thumbnail can make a difference to views, consider how you can make images that stand out from the crowd.
#2. Be an engaged creator
One of the internet’s unspoken commandments is “Don’t read the comments”. It’s an understandable rule, too – anyone online who so much as breathes a personal opinion into cyberspace can end up at the mercy of trolls – but it’s one you might need to break if you want your content to win people over. In fact, not only should you read the comments, you should reply. Before too long you’ll be able to filter out the useless comments, and engage with the people who are there for the right reason; this is how you build subscriptions and get more visibility. That is the kind of growth that can be self-sustaining.
#3. Be topical, but don’t be controversial
If your niche is in the news for whatever reason, this is the ideal time to make and release a quick video offering your informed take on the news story. If, for example, your niche happens to be in the “healthy eating” field, and a story emerges about a new “superfood”, you can make a video offering the benefits of your knowledge. The more topical the story, the better the possibility your video will go viral. Just one word of warning; step away from more controversial treatments of any subject, as these can cause videos to be downranked and demonetised. That may bring worthwhile attention if you’re a topical channel, but it’s the death-knell for marketing content.
These three commandments are among the most important things to remember when trying to make an impact with your video marketing content. Stick to these rules and you won’t go too far wrong!