The first principle of my blog is Creating Ecosystems of Success, and two key focuses are Financial Literacy/Money and Business/Entrepreneurship. No matter which sector you’re in, the décor of your office can impact the productivity of your staff. This is often overlooked by ownership and management. The following contributed post is entitled, Nine Ways Office Décor Can Make You More Productive.
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Did you know that the way you decorate your office can have an impact on your productivity? The way you decorate can encourage better work and minimize distractions. What are the best ways to decorate your office to help you work the best way you can.
Light it up. A properly lit office is very important. Being in a well lit environment boosts your energy, and it reduces eye strain. If you’re using a computer all day, make sure your workspace is well lit to protect your eyes. Add more light with lamps, or light window treatments to let in more natural light. Move your desk next to a window to make the most of the daylight.
Choose the right furniture. Make sure your desk is the right height for you to work comfortably, and choose a desk chair that offers good support for your back. Adjust your chair to match your desk height. If you’re furnishing a large office, find the best options by using a service known for connecting global buyers and furniture manufacturers to get the best deals.
Declutter. A tidy workspace can help you to focus. Clear anything you don’t need off your desk, and invest in a set of desk drawers to store everything out of sight instead.
Paint the walls the right color. Did you know, color can have a big impact on your mood? Blues are shown to stimulate the mind, while yellow can increase creativity. To make your office more relaxing, choose green.
Engage your senses. Some people find that scents can help them concentrate too. Experiment with scented candles, reed diffusers or scented oils in your work space and see if it works for you. Peppermint is often used to energise, and citrus is great to reduce stress. If you work in a communal office, make sure your neighbours don’t mind you adding strong smells.
Add plants. Plants make a work space feel more homey, especially if you don’t have much chance to get outside in your work day. Adding plants also boosts the oxygen in your office, which aids your ability to concentrate.
Get motivated. Feel inspired by motivational messages? Add some to your work space. Buy posters or postcards to pin up around you with messages that you find inspiring. You could make your own messages too by using scrabble tiles, letters cut from magazines or with letter board.
Add storage. Being able to quickly and easily find important documents will make your work day go more smoothly. Invest in some practical, but visually pleasing, storage. Store away paperwork, stationery and other desk clutter to keep your desk clear and save you time hunting for things.
Try a standing desk. Sitting all day won’t do much for your energy levels, and many find they get more done while using a standing desk. If you don’t get on with standing to work, make sure you get up and move around often to get the blood flowing again. Whether you just take a walk to the office kitchen and back, or spend five minutes dancing around your home office, taking time to move will help you.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. While the healthcare administered is the most important aspect of any healthcare facility, the appearance plays a key role too. The right space will make your patients feel comfortable will likely encourage them to return. The following contributed post is entitled, Thoughts On An Effective Healthcare Space.
Taking care of our health is very important, but can be intimidating and unwelcoming at times. Whilst being looked after in the comfort of your own home can be a better compromise, healthcare practices are often seen as drab spaces with fluorescent light and cold tiled floors. However, an increasing number of practices are shifting towards producing warm and relaxing surroundings which make patients feel at home and comfortable. Regardless of who you are and in what point you’re at in your own life, walking right into a clinic that provides you with a sense of comfort, security and enjoyment will always elicit a favorable response compared to entering a clinical and cold area in which you feel dread and anxiety. This is the reason why it’s critical to make patients feel at ease.
The layout and design of any office are very important for productivity, efficiency, and comfort for the occupants. Fantastic design can play a critical role in the medical business, particularly when accuracy, professionalism and anxiety management are regarded as crucial elements for any clinic. Health practices are a place to be appreciated, somewhere individuals are going to want to return to and also a favorable location for employees. Straightforward design variables such as a splash of color and furniture changes may alter a practice’s dynamic. Significant elements of a thriving clinic comprise an aesthetic layout and excellent decor which will endure the test of practicality and time. The layout should make the lives of both patients and staff simpler. First impressions are also very important to any company.
Strategies for space and growth of future services have to be considered in as much detail because of the positioning of the lighting and doors. Not allowing enough layout time can be detrimental, which will not promote effective decision making for many parties involved, causing the finished product to be jeopardized for quality & decent design.
Creating flow and associations between design elements, while at precisely the same time being aware of visual focus is paramount for great designers. Throw in the additional components of organic light and compliance with statutory construction code requirements and you’ve got the raw ingredients for the perfect practice.
So why is the design of healthcare practice significant? When we come into a practice to wait for therapy, or work in a clinic, this has a significant impact on our emotional and physiological reaction. It’s the aesthetics which could tell individual and the team just how much the professionals care in their job and therefore are an imperative function which predetermines a patients expectations and expertise.
The most significant marketing components to any health clinic are the surroundings and the men and women working inside it. The way a patient feels in the start, during and following a consultation period is paramount to the company’ marketing efforts. It’s similar to a website that’s simple to navigate and is informative. A well-designed health practice functions in precisely the exact same manner. When the workflow is great and the practice is nicely put together, you’re more inclined to return there.
Three key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Blockchain Technology is a technology that will impact numerous sectors is an area that’s worth keeping an eye for those the financial and technology sectors. In the first Blockchain Technology piece on my blog, I gave a comprehensive overview of the technology. The following guest post comes courtesy of Techwarn. It discusses plans to implement and grow the technology on the island of Taiwan and is entitled, Taiwan is Becoming a Blockchain Island, and Jason Hsu is behind it.
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Image from pixabay.com
The world’s digital infrastructure, internet usage, and connectivity are changing rapidly. This is all thanks to the emergence of technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and Blockchain. Blockchain — the technology behind cryptocurrencies such as Bitcoin, Ethereum, Ripple, etc. — in particular, is a very powerful idea. Just like the internet did in the 1990s, Blockchain has the potential to revolutionize our lives.
Although it was originally developed for financial transactions, blockchain technology can be used to record just about any type of data or transaction. This revolutionary technology allows the distribution of digital information without copying thereby creating a new kind of internet that seems incorruptible. The use cases of blockchain extend beyond cryptocurrencies, and many countries are still on the fence on whether to advance its adoption, with the exception of Taiwan.
Serious About Innovation
The east Asian island nation-state of Taiwan is serious about innovation in the fintech. The country is pumping millions of dollars into advancing the adoption of cryptocurrency and blockchain technology. Jason Hsu, a congressman in the Taiwanese parliament is working tirelessly to integrate blockchain on a national level and steer the state towards the use of blockchain technology for more than just cryptocurrencies. His goal is to help Taiwan become a blockchain island.
In an interview with Jason Hsu, ExpressVPN asked the popular Taiwanese parliamentarian how exactly he plans to transform the small island nation-state into a crypto and blockchain hub. According to Jason Hsu, the law is a major impediment to innovation in the country. The congressman wants to use his legislative powers to help create an environment that nurtures and cultivates blockchain and financial technology and attract more start-ups to the island.
Who’s Jason Hsu?
Jason Hsu is a former Silicon Valley entrepreneur who wants to turn Taiwan into a haven for people working on different applications for blockchain technology. Hsu moved back to the island in 2009 and started working with the government as the advisor to the prime minister on matters innovation and technology. He joined politics in 2016 after being nominated to the Taiwanese parliament as a legislator-at-large. In his role as a congressman, Jason Hsu focuses on technology broadly and does not represent any singular district.
Since he became a congressman, Jason Hsu has worked on legislation relating to autonomous vehicles, cybersecurity, and the digital economy. Currently, the man christened “the Crypto Congressman” by Ethereum’s Vitalik Buterin is on a mission to transform Taiwan into a blockchain island and cryptocurrency hub. Jason Hsu is working tirelessly to deal with any issues between public policy approach and technology. The ‘Crypto Congressman’ hopes to remove legal barriers to technology innovation in the island.
How Has Jason Hsu Changed Taiwan?
The blockchain landscape in the world remains highly uncertain. Countries such as Singapore and Switzerland have taken a proactive approach and have cultivated favorable environments for the advancement of cryptocurrency and blockchain technology. These nations are the pioneers of the current digital currency regulatory frameworks in favor of cryptocurrencies and blockchain technology. Taiwan wants to join the ranks of Singapore and Switzerland and become a blockchain island. Jason Hsu is leading transformation efforts.
As neighbors China and South Korea issue blanket ban on ICOs and ICO activity, Taiwan is moving in a different direction. Lawmakers in the island are passing legislation intended to encourage cryptocurrency and blockchain innovation in the island. Congressman Jason Hsu has played a pivotal role in the drafting and passing of legislation designed to advance blockchain and financial technology in the country. For instance, the legislator helped draft and pass Taiwan’s Regulatory Sandbox Bill.
The Financial Technology Experimentation and Innovation Act
Taiwan’s Financial Technology Experimentation and Innovation Act, popularly known as the Regulatory Sandbox Bill, is historical regulatory legislation designed to overhaul the island’s fintech and usher in a new era for the sector. The Regulatory Sandbox Bill allowed selected start-ups to launch new products and services with some immunity from existing regulation for up to one year. The bill was passed on 29th December 2017 and was a response to the decision by the Chinese government to block ICOs.
In September 2017, two months before the Financial Technology Experimentation and Innovation Act was signed into law, Chinese authorities banned Initial Coin Offerings (ICOs) by cryptocurrency websites in mainland China. Congressman Jason Hsu came up with the idea to draft the Regulatory Sandbox Bill to ‘capitalize on this chance to introduce friendly legislation that nurtures and cultivates blockchain technology and attract more start-ups to Taiwan.’ This move earned Jason Hsu the nickname ‘Crypto Congressman.’
According to Congressman Jason Hsu, the goal of the Taiwan authorities is to create a fair regulatory environment that encourages innovation and protects the rights of the consumer. The ‘crypto congressman’ believes that Taiwan’s large pool of talent can pilot and pioneer projects that can build actual applications for the blockchain and transform Taiwan into a blockchain island. Compared to Silicon Valley, Hsu notes that the island nation has a supply of cheaper engineers who are just as good — if not better — than their counterparts in Silicon Valley.
What About Taiwan That Makes It Ripe for Blockchain and Technology Development?
In addition to his contribution in the drafting and passing of the Regulatory Sandbox Bill, the congressman has drafted numerous policy recommendations to make Taiwan more friendly to blockchain and cryptocurrency start-ups. The ‘Crypto Congressman’ has helped create a bipartisan alliance designed to help support the blockchain industry. The parliamentary coalition is currently working on implementing a number of crypto and blockchain legislation in his quest to transform the tiny nation-state into a blockchain island.
So far, Congressman Jason Hsu says he has introduced 25 projects across different government departments to address the implementation of blockchain technology in areas such as drug testing and supply chain management. Authorities in Taiwan understand that blockchain has great economic potential and are doing their best to advance the adoption of cryptocurrency and blockchain technology. The positivity of Taiwanese authorities towards innovation in cryptocurrency and blockchain technology indicates that the island is ripe for blockchain and fintech development.
Two of the principles of my blog are Financial Literacy/Money and Business/Entrepreneurship. Trucking businesses can be very lucrative if run the properly. A key aspect is keeping your fleet drivers safety. The following contributed post is entitled, 3 Ways To Keep Your Fleet Drivers Safe On The Road.
As a business owner, safety needs to be your number one concern, especially when it comes to protecting your employees. An accident and an injury at work could prove costly for your business, not only from compensation claims sought by your employee but by the level of productivity that will be cut if you are consequently short-staffed because the injury has resulted in an employee absence. Your reputation might also take a hit if you are seen to show negligence as an employer, and that could have a knock-on effect on your profits.
Now, health and safety dangers are not only found on site. As many business owners are reliant on company cars, vans, lorries, etc. for business meetings and cargo purposes, there are all of the expected risks that can be found on today’s roads. According to Automotive Fleet, the annual accident rate for commercial fleets has risen to 20%. Sadly, many of these have resulted in fatalities, and so, if you do have employees working on the roads, you need to focus on their safety to ensure they don’t become yet another statistic.
So, what can you do about it? You can’t be with them on the roads, so you might think the situation is out of your hands. Not so, as there are a number of things you can do.
1. Make sure the vehicles are safe to drive
It is important to inspect your company’s vehicles regularly, and while both you and your drivers should take steps to know what danger signs to look out for, you should also seek the assistance of a qualified mechanic periodically. If there are any problems, you should deal with them immediately, and that means booking in your vehicles at your local garage, or looking for specialist service support if specific parts are needed, such as those Sprinter Fleet companies who have the relevant Sprinter van accessories and parts to maintain your vehicle.
2. Ensure your drivers are trained to drive the vehicles in your care
While you know your drivers need to be trained and licensed to drive your company vehicles, you should still invest in extra training to ensure their safety on the roads. This includes specific ‘behind the wheel’ training courses for vehicles they may or may not have had the relevant experience in before, as well as e-learning courses that might focus on particular aspects of road safety. With prices starting at around $85 with courses provided by Skills Driving, you don’t have a lot to pay, although even if at premium rates, you should never let a price tag get in the way of your employee’s safety.
3. Install a camera system in your fleet vehicles
In some instances, your driver will not be to blame for any accidents that might occur on the road. However, there are other instances when they might be, perhaps because they have tried to pull off risky driving maneuvers, or maybe because they have become distracted and taken their eyes off the road. A fleet vehicle camera system will let you see everything, and while the driver might resent being checked up on, you should remind them that you are doing it for their safety. You can then bring up any mistakes or bad driver behavior with them should you notice them, although, in theory, the driver will probably drive more safely knowing that their actions are being monitored.
Finally
There is much you can do to protect your driver’s on the road, so follow our suggestions if you are reliant on a business fleet. Let us know if you have any ideas too, especially if you’re an employer where day-to-day driving is a necessity for your employees.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A part of running your business is putting the proper security in place. Doing so will ultimately lower your expenses and increase your chances for success. The following contributed post is entitled, Five Ways To Improve Security.
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Office security is an important part of any business. The hub of your work needs to be safe for your staff, products and equipment. Office security doesn’t have to be complicated to be effective, however. Here are five ways you can improve your office security.
Invest In An Alarm System An alarm system is the first and most obvious tool to keep your office secure. Choose one that is easy to set, so you don’t have to worry if it’s been properly done if someone else is the last to leave the office. Make sure the system you choose is reliable; wireless systems like MeshWrx Alarm Monitoring have less in them to go wrong.
Decide if you want an alarm that automatically alerts you or the police (or both) to a break-in. Knowing immediately there is a problem can be very helpful.
Look After Equipment
Make sure any valuable equipment, such as laptops, is properly labelled. Mark these items with ID tags or barcodes so it’s immediately obvious if something isn’t returned. Keep an inventory of kit so it can be checked in and out easily.
Make sure any onsite storage for electronics is secure. A sturdy cabinet or cupboard with a strong lock is an easy way to do this. Ask employees to return any kit they won’t be taking home to this cupboard at the end of every work day. A laptop properly stored is far less likely to go missing than a laptop that was left out on a desk over night.
If staff will be taking any equipment home, make sure you provide them with a suitable carrier to protect it, such as a good quality laptop bag. If you need to, put in place rules to stop employees leaving laptops or other gear in unattended in the car or in public places.
Keep Track Of Who’s Coming And Going
Ask your staff to wear ID badges that prominently display your company logo and their name. Give visitor passes to any site visitors that are equally prominent. Anyone without an ID badge or pass will immediately stand out as someone who shouldn’t be there.
Locking the office with key card or fob access can be an effective way to keep out unauthorised people too.
Install CCTV
CCTV is another obvious choice to keep you secure. In the case of a breakin or other incident in the office, CCTV can be a valuable evidence tool. Prominent signs telling people that you have CCTV also acts as an effective deterrent to would-be thieves.
Set Office Security Policies
You’d be surprised how many office break-ins or security breaches occur that could be avoided with a proper protocol.
Make sure that the office is never left open and unattended. Impose the same rule to any rooms or storage areas that are used to keep equipment or sensitive data. Ask your staff to lock their computers if they leave their desk, and to secure any desk drawers or filing cabinets that contain sensitive or confidential paperwork.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. While businesses and corporations are independent entities which a policed by the federal government, there’s another force which can impact them, and that’s public image and perception. A poor public perception of your business can erode your customer base and profits. The following contributed post is entitled, Corporate Social Responsibility And The Benefits For Your Business.
In today’s business world, there are generally four ways to demonstrate your social responsibility.
1. Environmentally, placing a focus on your carbon footprint and taking measures to run a greener company. We suggested some of the ways you can do this in one of our previous articles here at https://bigwordsarepowerful.com/.
2. Philanthropically, running a business that is either specifically geared towards helping others, as can be demonstrated by the IT company at https://www.itforedu.com/ who work to serve the schools in our communities, or by donating your time and money to local charities and community causes.
3. Ethically, by running a business that treats its employees and customers fairly and responsibly.
4. Economically, by growing your business to profit your employees, shareholders, and customers, as well as yourself. You might also create job opportunities that are available to the local community.
These are the four main strands of corporate social responsibility, and as a business owner, you owe it to yourself and your business to consider each one.
Why?
Well, there are some obvious benefits to your business if you do, and these are outlined below.
You will improve your public image. With a negative public image, your business would suffer. If you became renowned for treating your employees badly, for example, or if it could be proven that your business had a negative impact on the environment, you would receive both public and media backlash. You would then experience financial losses when consumers decided to ditch your business in favor of a more socially responsible company. Turn that around then and think of the improved perception of your business when you start taking steps to be more socially responsible.
You will improve your employee’s morale. Would you want to work for a company that operated unethically? We assume not, and we are guessing neither would your employees. If they had the knowledge that the company they worked for was making active steps to support the local community, they would have greater morale and job satisfaction. Their productivity would then increase, and that would profit your business. You might also attract the best hires, including those millennials fresh out of grad school looking to make a difference in the world.
You will have an advantage over your business rivals. By taking steps to demonstrate your social responsibility, you are going to attract more customers to your business. By doing those things that your competitors aren’t, such as donating some of your profits to a local charity and using more sustainable ways to package your products when shipping, you will establish yourself as a company that cares. If your rivals don’t follow suit, then they will struggle to gain the same public recognition and positive word of mouth that your business will receive.
You will feel happier getting out of bed in the morning. Knowing that you are making a difference in the world should give you an extra spring in your step. And even on your worst days in business, those days when you are tired, and problems seem insurmountable, you are more likely to persevere if you know that what you are doing actually means something to others, as well as to yourself.
Demonstrating your corporate social responsibility is not only good for others, but it’s good for business too. Today then, think about what you could do, and then start to action any plans that could benefit both your profit margin and the local community around you.
Let us know what you think, and if you have anything to add to this article, perhaps in the way of how to demonstrate social responsibility, please share your ideas with us.
Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. An important part of any business today is its Information Technology Services (IT). When thinking about your operations moving forward, it’s important understand if you need those services managed. The following contributed post is entitled, Does Your Business Need Managed IT Services.
Do you often find yourself worrying about problems that aren’t really related to your business, but you think is vital for its success? Are you getting distracted by tech-related problems that you barely know how to fix, instead of giving your 100 percent to running your business? If you can overwhelmingly relate to these scenarios, you need to get a managed IT service soon.
A managed IT service takes care of the tech aspect of running your business. This includes ensuring your business website doesn’t go down with the influx of visitors, your security is up-to-date to avoid any data breach, and you have the best IT support at your beck and call throughout the day. It’s like establishing a whole in-house IT without paying too much for them.
Do All Types of Businesses Need This Service?
Sadly, no. There are a few kinds of business that will significantly profit from a managed IT service provider, however there are likewise some that won’t. Despite the fact that the advantages of having an IT expert do sound appealing – and it genuinely is – you should even now initially assess if your business is a solid match.
Does the Size of Business Matter?
Not so much. Despite the fact that you may feel that the size of the organization is what matters in picking whether to hire or sign up for managed services, the most important consideration in choosing is just the degree of what your business’ reliance is on innovation.
Regardless of whether your organization is simply comprised of ten excited people, as long as that ten can’t work without technology, enlisting this service is crucial. It would be unrealistic, exorbitant, and an exercise in futility to train these people to learn how to troubleshoot IT problems.
How Can I Tell If My Business Needs Manage IT Services? https://mycs.net.au/why-business-managed-services/ You can tell whether your business needs managed IT services or not if you think IT is necessary for your business to function but you don’t have the time and expertise to proactively take care of it. Or if you accept that putting resources into your technology is an absolute necessity and it’s never again a discretionary decision. Maybe cost of downtimes is taking a toll on your business more than employing an IT service provider. In the event that you can identify with any of these, almost certainly, you ought to consider having managed IT services for whatever business you have.
How Does Managed IT Services Work?
That would depend simply on the terms you, the business, and the supplier concurs on. In general, the service will take care of your business round the clock, monitoring the whole IT side of your company. Commonly, programming, framework changes, and redesigns are done remotely while the hardware side is, obviously, attended to on-site by experts. There is usually a 24/7 hotline or helpdesk that you can contact whenever you encounter any problems. You’re immediately connected to an expert who will guide you through the necessary troubleshooting steps. If it can’t be addressed through that, a repair schedule would typically be set as soon as possible.
Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When you’re creating a new and novel product, one concern is counterfeit products. Counterfeit products can cut into your profits and also ruin the reputation of you product. The following contributed post is entitled, Counterfeit Products: Advice For Business.
You have worked incredibly hard on ensuring that your business’ products are as good as they can possibly be. You’ve researched how to make your products a success, refined the manufacturing techniques, taken customer feedback into account, and much more besides – and you have built your brand, and a strong customer base, as a result.
When you have gone through the above process, and have enjoyed the rewards, it is fair to say that you will only want your own company to enjoy the success that a great product can provide. It’s your company that has put in the hard yards, so your company should be the one to reap the rewards…
Then you realise: counterfeit versions of your products are now available
There are a few different ways that business owners can become aware that counterfeit versions of their products are being sold. Sometimes, you may notice it yourself – perhaps by browsing auction sites or visiting a competitor’s store. Alternatively, you may notice a sudden sharp intake in complaints from customers who have bought a product from a third-party vendor and are now questioning why the quality has declined.
However you find out about the counterfeits, it’s a problem – and one you’re going to need to take swift action to rectify.
The harm caused by counterfeit products
If counterfeit versions of your products are being sold, your business will feel the impact in two specific ways:
● Revenue. Customers that would once have bought genuine versions of your products are now buying counterfeit goods, often without even realising that they are doing so. ● Reputation. The customers that do buy the fake versions of your products will, inevitably, see poorer performance and lower quality – and if they have bought counterfeit products without realising they are counterfeit (which is incredibly common) then they will judge your company for producing a poor product. In the long run, this could be hugely detrimental to your brand and your ability to operate.
How to address the issue
If you have become aware that counterfeit products are being sold, the first step is to try and stop the sale. If the products are being sold through a third-party (such as an online auction site), then contacting the third party to say that they are selling counterfeits is the best port of call. Unfortunately, you may find that the response is not what you would expect: there are countless examples on online forums of people saying they have reported counterfeits and no action has been taken.
If there is no response from the third-party, or there is no third party for you to contact, then you may need to take further action. You may need to hire an investigator and pursue legal recourse, as well as reporting the counterfeits to the appropriate authorities. Given the risks that counterfeits can pose, drastic action is required to try and stop the problem in its tracks.
Finally, contact your customers and explain that you have become aware that counterfeits are being sold. You can provide a list of “safe” places from which to buy if you sell through third-parties, or simply encourage people to buy directly from yourselves. From a customer relationship standpoint, it can also be helpful to offer to replace counterfeits that customers have bought unwittingly.
In conclusion
If you manufacture your own products, then there is always a risk that counterfeits of those products will be sold. If you encounter such a scenario, you can protect your business by following the methods mentioned above to ensure the problem is dealt with as quickly and effectively as possible.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When running a business, it’s important to know what’s worth investing in, to make the business grow. Not addressing certain necessary expenses can hurt the business long-term. The following contributed post is entitled, 4 Business Expenses Worth Investing In.
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When you are running a small business, you are often seeking to keep expenses and running costs as low as you possibly can. You need to watch your margins and balance your books carefully, to ensure that you remain stable and afloat. We absolutely understand that and advocate it, however there are a few areas where it is worth spending that little bit more as the return that you get is invaluable to you. We believe that these are 4 business expenses worth investing in.
Your brand and reputation
You will need to build a strong brand in order to stand out in your industry. You might want to invest in the best possible branding design that you can afford and utilise it wherever possible to promote your business. Your reputation needs to be positive and professional so work hard at building this both in-house and with your clients and potential customer base. Invest in customer feedback to ensure that you are delivering an exemplary service time after time.
Technology
The world connects through technology these days and people expect a certain level of service and speed from every business that they use. People would expect to see a professional and easy to navigate website at the front of a business and they would want any services or products purchased there to be a safe and simple process. You need to deliver this to them, consistently.
The back end of your business also needs to run smoothly and this will no doubt include using cell phones and computers at the very least. You need to buy products that are fit for the job that you require them to do and do use experts in the field, such as https://www.ifixyouri.com/ to fix and service all equipment quickly, thereby minimising any downtime.
Your team
Your team will be at the heart of your business, so you will need to invest in them wisely. Make things as comfortable as you can for them so that they can handle their own workload and enjoy their time at work daily. You will want them to remain motivated so do put in place reward and recognition schemes and take the time to personally thank them for a good job well done. Ensure that salaries remain competitive and spend time and money on training the right people. You are seeking to recruit well and then look after each and every employee in your team.
You need to fully understand your obligations regarding your bookkeeping records, administration and the taxes that you are liable for which can be quite a lot to take in and understand and deliver on. This is an area that you simply cannot afford to get wrong as errors could mean the end of your business and even prosecution. This is why this one has made this list as it is worth getting a professional in to handle this area for you, either in house or contracted regularly.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect to your business growing is its recognition. Getting your business recognized could be the difference between it transitioning from a small business to a big business. The following contributed post is entitled, Two Low Cost Methods To Easily Get A Small Business Recognised.
But as a business owner, it’s common to wonder if there aren’t less expensive ways to promote your business. It’s in our nature to be cost-effective and whether there has just been a launch of a business or when the entity is in the fifth consecutive year of growth, there is always a re-evaluation of how to be more efficient. But the truth is that when you’re a small business with limited means, getting new customer acquisition can become a real challenge. Sometimes the mere thought of getting their business “out there” makes some people worry. The reason for this is because everyone is taught to think that marketing requires a vast investment or budget that to be effective like the big sharks, they just can’t afford right now.
But this is not always the case.
While there are methods that require you to have ample cash, there are many low-cost methods that will get your business in front of the people that matter the potential new clients and customers. Here a few methods.
Try Exhibitions
This method of marketing gives small business owners a really important marketing advantage of interacting one-on-one with your existing and more potential customers. This may seem like a really big investment on your part; the business owners part, but if you do it right, an exhibition show could give the company your building lasting benefits that could potentially give you a tenfold return on your investment.
Research any local venues that have what you are looking for and keep a list of all the upcoming shows in the up and coming year or so, to keep them in one place for easy access. And of course, keep in mind the business annual financial plan so you don’t get any surprise expenses. Try purchase all of your product pictures, stand materials and vinyl banners before attending and practise through your pitches.
Secondly, try to stay away from services like stand carpets offered by official vendors and suppliers of the show organizers. Sometimes these services can be as much as 100% extra than those from local independent suppliers.
The benefits are that If you exhibit at the right show, you can increase your brand awareness, acquire new customers and cement existing customer loyalty.
Referrals and Word Of Mouth Bonuses
Referral marketing, including methods like word-of-mouth marketing, as it is often referred to, is one of the most effective marketing methods for new starters and small businesses. Rather than focusing on and involving traditional mainstream marketing methods, this involves simply spreading the word, but allows your dedicated affiliate to benefit too.
What some small businesses might not know is the kind of boost it can give their business if they started implementing it today.
From statistical research done, nearly 65% of customers buy because someone recommended the product or service. This means that more than one-third of your customers are more likely to come from other customer referrals. You should be convinced by now that if your business does not actively include doing referral marketing schemes then you’re potentially leaving a lot of money on the table.
The first and foremost thing for a small business to do is to ask for referrals from customers and other people you know, have a few feeler schemes out through reliable clients who may be able to help bring in extra custom. Make sure that you mention the referral program to as many of your customers as you come across though. The best time to ask for a referral is when you have a happy customer in front of you. You just need to get used to asking them.
Marketing can come in different forms and methods, it depends on what works for the business owners. If you run a business what methods would you use to get more influence and recognition? Let us know your ideas in the comments below!
