The 4 Stages Of Product Design Your Business Needs To Get Right

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If your business creates a product, there are a couple of stages to be mindful of. There is a step-wise transition from creating the idea, to its research and development, to the selling phase. The following contributed is entitled, The 4 Stages Of Product Design Your Business Needs To Get Right.

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A good product is at the heart of every successful business, which is why the product design process is one of the things that all new businesses need to get right. Unfortunately, a lot of new business owners don’t know how to translate a good idea into a working product that catches the attention of the consumer. If you are planning to start your own business, read this quick guide to the product design process to help you create the best possible product. Any type of product or business has to ensure that it follows certain steps to get the most out of their business efforts. Marketing is how it all begins, but of course the idea and implementation must all tie in nicely. No matter the industry niche, it’s important to look at the idea, prototype and the groups to see how it will work. Even lawyers have to exude a certain amount of marketing skill to be taken seriously. It doesn’t just stop with digital businesses. Lawyer SEO could help in this instance of course. What industry are you choosing to delve into? Will it be ecommerce or perhaps interior design? You need to start the journey with a good headspace and a lot of enthusiasm. So what are some good ways to get started?

Good practices to carry out

1. Keep finances separate, on the one hand those of your company and on the other hand the personal ones.

2. Give yourself work hours and respect the routine. Part of the success of a business lies in being consistent with your daily work.

3. Create marketing campaigns from the beginning. You can even start launching campaigns before you open your business to generate interest and attract the attention of future customers.

4. Create your work team. The beginnings are tough and everyone knows it. Make sure you have a team to advise you on your company. It all starts with you, however.

Let’s have a look at how to begin…it all starts with a great idea.

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The Idea

Every product starts as a simple idea. When you are coming up with a product idea, there are a few important things to consider. Firstly, your product needs to fill a need of some kind. Look at existing products and think about where they fall down and how you could improve on them. Alternatively, think about common problems that people have in their everyday lives and try to come up with products that solve those problems. You also need to make sure that the product doesn’t already exist and your product is different enough to other products out there. If you just make a few small tweaks to an existing product, that isn’t enough incentive for people to buy it. You will only be successful if your product offers something that nobody else can.

The Prototype

Once you have your idea and you have finalized a design for it, the next stage is to make a prototype. Make sure that you don’t cut corners and you go to a professional company like Evans Manufacturing to get the prototype made. This initial prototype will be used for focus groups and showing to investors, so it’s important that it is good quality and it demonstrates all of the benefits that your product offers.

Focus Groups

Once you have a prototype, you need to run some focus groups to see how consumers respond to it. A lot of business owners find that, although they thought their product was amazing and it filled a gap in the market, the general public didn’t agree. Just because you think it’s a great idea, that doesn’t necessarily mean it is. Running focus groups will give you an idea of what works about the product and what doesn’t. It’s important that you test the product with a wide range of different age groups and demographics to get a clear idea of the potential problems with the product.

Redesign And Launch

It is likely that your focus groups will pick up on some issues with the product so the next step is to go back to the drawing board and make some tweaks to the design. Once finished, you are ready to put your product into production and launch it. The launch is so important because you need to get people excited and build some momentum so you see good first-day sales levels. You should use social media to advertise the upcoming product launch, and then host a marketing event on launch day. As long as you market it effectively and you have taken care during the design process, your new product will be a big hit.

The product design process is absolutely vital if you want your new business to be a success, so make sure you don’t cut any corners.

These Tips will Help you to Improve your Warehouse Efficiency

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If your business involves storing and shipping inventory, you must understand how to run your warehouse efficiently. Doing so will keep the productivity of your business consistent. The following contributed post is entitled, These Tips will Help you to Improve your Warehouse Efficiency.

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When all of your products go out on time and you have very happy customers, you may think that your company is efficient. That being said, it is amazing to see how sometimes a few little tweaks can improve things even more while also boosting your bottom line.

Revenue Effectiveness

You can’t improve something if you have never taken the time to analyse it. Think about it, is your flow of goods working as it should? Do you have an efficient chain? If so, this will impact the whole process. If you aren’t sure how to find out all of this information, then you need to go through your entire system to find out where your weak points are. This will help you to deal with them effectively and it will also help you to get the best result out of your operation too.


If you do not have a good warehouse layout then this could be really going against you. You may find that your staff are being slowed down and that they are not following the right procedures. If you want to get around this then you need to make sure that your staff are following the rules. If they aren’t then you need to find out why. Could they offer any input? Are they finding a particular aspect of their job difficult? If so then it could be time for you to make a change.

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Forecast Ahead

For a lot of businesses, there will probably be a certain time of the year where your products are more in-demand. You may find that you have a seasonal trend like Christmas or even New Year. If this is the case, then you need to have a system that will help you to forecast and predict the changes you need to make. If you don’t then you may find that your business falls behind and that your team are put under even more needless stress.

Track your Products

You can easily get end-to-end traceability for your products if you use tracking technology. When you have the right software, this will help you to find out where your deliveries are going, how long they will take to get there and even to see if they have arrived on time. Things like this can really help you to reduce labour costs and it will also reduce delays. If you work with a range of products then it may even be a good idea for you to invest in digital load cells, as they can help you to make sure that you are not over-shipping. Check out: to find out more.

Incentive Programs

If you operate a warehouse then there is a high chance that performance targets are really important to you. This is understandable, but you have to make sure that you take your time and that you also reward your team when they achieve their milestone. If you don’t’ then you won’t be encouraging your team to work as well as they could be and this is the last thing that you need.

3 Small Changes To Improve Your Product Development Process

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Depending on what you business is producing, a goal of yours should be improving your product development process. This will pay huge dividends in the future. The following contributed post is entitled, 3 Small Changes To Improve Your Product Development Process.

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Any business that creates and sells products of any kind needs to make absolutely sure that it is going to do so as professionally as possible, if the product in question is to be made to the highest possible standard. That is something, however, which is much easier said than done, and as such there is plenty that you might want to consider in order to make sure that you are approaching your own product development in the best possible way. As it happens, there are a number of important, albeit small, changes that you can always make which will result in a much better product development process, and that is something that you can focus on if you are keen to create better products. Let’s take a look at some of the most important changes you can make now.

Invest In Better Equipment

In many respects, the equipment that you use in the actual creation of your products is hugely important to the quality of the final product itself. If you look at the process of creating a product from scratch, it becomes quite clear that there are many pieces of equipment involved, and as such that the quality of them is going to be important to the product. Whether you feel the need to invest in better compressor parts or whatever else it might be, you can be sure that this will have some kind of a knock-on effect for the product, even if it is a subtle one. All in all, investing in better equipment is absolutely one of the wisest things you can do for the sake of your finished product.

Test & Test Again

The more that you put your products through testing, the more likely it is that you will end up with a product which is really going to work out well. That means that testing extensively should be considered a vital part of creating a product which your customers love, so if you don’t already do this it is absolutely the kind of thing that you should be focusing on here as best as you can. What’s more, there are many different kinds of test which you can consider undertaking with your products – from the actual mechanical testing of its construction to market testing. All of this is important for ensuring that your product is going to turn out to be perfect, or close to it.

Spend A Long Time On Ideation

One of the most important things of all throughout this process, of course, is the idea of the product itself. If you cannot be sure of the idea behind the product, then it is hard to say exactly what kind of success you are likely to have at the end. For this reason, one of the most important changes you can make to your product development process is to spend a long time on the ideation at the start of the process. That will ensure that you end up with a much more successful product on the whole.

Tips That Will Help You To Price Your Product Way More Effectively

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what you’re selling, you must understand how to properly price your product in order to compete. Proper price setting will give your business every chance to succeed. Improperly pricing your products will hurt your business. The following contributed post is entitled, Tips that will Help you to Price your Product Way more Effectively.

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Pricing your products can be difficult to say the least. If you set the price for your product too high, then you may find that people can’t afford to buy from you. If you set it too low then you may find that people associate your business with poor quality and low value, and this can be detrimental to your level of success. Striking the happy medium is crucial here, but if you want to get some help with that then you can find out whatever you need to know, right here.

List the True Cost of Your Product

There’s a high chance that a lot goes into making your product everything that it can be. One way for you to set a fair price for your product would be for you to take into account the cost of creation. When you do this, you have to make sure that you include the cost of all materials, regardless of how small they might be. You also need to include worker benefits, labour and your overheads too. These might not be associated with your product directly, but they are expenses nevertheless. This can include your taxes, insurance, rent and even transportation too. You also need to take into account your salary and replacement for your machinery as it ages. If you’re not careful then this can easily add up and you might run into problems. To get the best result out of your calculation, consider thinking about MAP pricing too.

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Don’t be Afraid to Experiment with Higher Prices

The cost of running your small business will always be way higher than you think. If you have been in the business for years on end, then you may find that some of your earlier processes are clumsy and that they need reoptimizing. You should set your prices a little higher than you think to try and accommodate this, and you should also make sure that you always think about the future of your company.

Analyse your Customers

If you have the capital to hire a firm to handle your market research for you then this is great. If you don’t have access to a resource like this then you might want to think about conducting your own instead. This can be done through surveys or you could even scout out your competition instead. This will help you to find out how much your competitors are charging, and it will also help you to see how much of a demand there is for your product too.

Don’t Try and Compete Too Much

Comparing your small business to that of a corporate empire won’t get you anywhere. If you try and undercut huge companies then you will be doing yourself a disservice and you may even find that you end up losing out on money. The reason why corporate companies are able to offer such low prices is because they buy in bulk and it’s super unlikely that you will be able to beat that.

Counterfeit Products: Advice For Business

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When you’re creating a new and novel product, one concern is counterfeit products. Counterfeit products can cut into your profits and also ruin the reputation of you product. The following contributed post is entitled, Counterfeit Products: Advice For Business.

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You have worked incredibly hard on ensuring that your business’ products are as good as they can possibly be. You’ve researched how to make your products a success, refined the manufacturing techniques, taken customer feedback into account, and much more besides – and you have built your brand, and a strong customer base, as a result.

When you have gone through the above process, and have enjoyed the rewards, it is fair to say that you will only want your own company to enjoy the success that a great product can provide. It’s your company that has put in the hard yards, so your company should be the one to reap the rewards…

Then you realise: counterfeit versions of your products are now available

There are a few different ways that business owners can become aware that counterfeit versions of their products are being sold. Sometimes, you may notice it yourself – perhaps by browsing auction sites or visiting a competitor’s store. Alternatively, you may notice a sudden sharp intake in complaints from customers who have bought a product from a third-party vendor and are now questioning why the quality has declined.

However you find out about the counterfeits, it’s a problem – and one you’re going to need to take swift action to rectify.

The harm caused by counterfeit products

If counterfeit versions of your products are being sold, your business will feel the impact in two specific ways:

Revenue. Customers that would once have bought genuine versions of your products are now buying counterfeit goods, often without even realising that they are doing so.
Reputation. The customers that do buy the fake versions of your products will, inevitably, see poorer performance and lower quality – and if they have bought counterfeit products without realising they are counterfeit (which is incredibly common) then they will judge your company for producing a poor product. In the long run, this could be hugely detrimental to your brand and your ability to operate.

How to address the issue

If you have become aware that counterfeit products are being sold, the first step is to try and stop the sale. If the products are being sold through a third-party (such as an online auction site), then contacting the third party to say that they are selling counterfeits is the best port of call. Unfortunately, you may find that the response is not what you would expect: there are countless examples on online forums of people saying they have reported counterfeits and no action has been taken.

If there is no response from the third-party, or there is no third party for you to contact, then you may need to take further action. You may need to hire an investigator and pursue legal recourse, as well as reporting the counterfeits to the appropriate authorities. Given the risks that counterfeits can pose, drastic action is required to try and stop the problem in its tracks.

Finally, contact your customers and explain that you have become aware that counterfeits are being sold. You can provide a list of “safe” places from which to buy if you sell through third-parties, or simply encourage people to buy directly from yourselves. From a customer relationship standpoint, it can also be helpful to offer to replace counterfeits that customers have bought unwittingly.

In conclusion

If you manufacture your own products, then there is always a risk that counterfeits of those products will be sold. If you encounter such a scenario, you can protect your business by following the methods mentioned above to ensure the problem is dealt with as quickly and effectively as possible.

What Every Business Owner Should Know About Product Manufacture

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Once you create a quality product, the next step is to figure out how to produce it – specifically the manufacture of that product. The following contributed post discusses this and is entitled, What Every Business Owner Should Know About Product Manufacture.

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You’ve come up with an amazing product design that you know has the potential to be incredible. The design aspect of things has been dealt with, as has the marketing side of things, now it’s time to focus on the actual manufacturing process of the product. This is a somewhat complex part of the process, however, it doesn’t have to be overly stressful, it’s just a case of knowing what steps you need to take, that’s all.

Bearing that in mind, below are some tips and pieces of advice about the manufacturing process.

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Create a prototype

The first thing that you want to do once the design process has been completed for your product is to create a prototype. Creating a prototype will give you a chance to see how the product functions and to start testing it, it also allows you to have something to show possible investors so they know what they are backing and if it is worth it.

Consider your manufacturing options

Before going to production with your product you will need to decide how you are going to manufacture the product. You need to know if you are going to make the products yourself or if you want to outsource. If you are looking to manufacture to order then doing it yourself would work if you have the tools to do so, but as you get bigger and sell more then you will need to look at upgrading your tools and factory space to meet demands. If you are going to be making bulk amounts of your product from the outset then outsourcing to a manufacturing machine shop will help you to meet bulk orders if you don’t have space or tools straight out the gate.

Get a quote for the price of the project

Before you are able to manufacture you will need to get quotes for the equipment, space, and materials needed to create your product. If you need to have investor backing to make this product a reality then having all the finances in black and white to say what you need from them will make it easier for them to make a decision so it is crucial to know what you need to spend. Also if you go in blind and just throw money at it you could end up spending way more than needed if you have got quotes and researched the pricing more, especially if you are outsourcing some of the work.

It is a very exciting time to have the possibility to get a new product on the market, especially if you are confident about it. Although it is exciting you need to make sure you take your time and plan it effectively to make sure it becomes successful and there are no unwanted problems along the way. If you rush in getting a product out without the correct funds and testing you can end up cutting corners which will usually end in a faulty product and the inevitable failure. If you follow the above tips you will be ready to manufacture and release your product to the world.

What To Do To Ensure Your New Products Are A Success

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter which sector you are in, and no matter which products you are seeking to produce, you want to think about how they will be received as positively as possible. The following contributed post gives some considerations for this and is entitled, What To Do To Ensure Your New Products Are A Success.

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Launching a new product in a business can be a daunting experience. It is a time where you are in a new and unknown territory so for any business it can be a scary time especially if you are sinking a lot of time and money into it. When launching a new product there are a few things you need to be aware of such as will the customer base like it, is it relevant for the market you are within and so on, so here are a few tips to help you make sure your product launch is a success.

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Give your customers an input

Making sure a product is suitable and required by your customer base is key to ensuring its success. This means giving your customers input into what they want and what they think the business needs is a great way to ensure you are keeping your customers happy. This doesn’t mean you have to relinquish the decision making and control to them but giving them an option between multiple ideas is a great way to gauge interest and the success of that potential product. This can be easily done through customer surveys where they can give their input, surveys are great as they can be sent out online or handed out instore meaning you can reach more customers and make sure the data you collect is relevant to both type of customer. If you are struggling to find someone to use to create the surveys then there are lots of idea online such as survey tools by PeoplePulse who can help you create and distribute your survey to your customers.

Check your competitors

To make sure your new product is going to be relevant to your market, checking with your competitors to see what they are selling and if they are selling anything like your product can help you gauge whether this product is right for your store. It is best to check with multiple competitors because if they all or most of them are selling similar products then you have a substantial amount of data to go on and make sure that you have made the right decision. Although they are competitors they may have better or the same ideas as you so seeing what they have to offer helps you stay competitive with them and allows you to stay current in the market you are in.

Product testing

Making sure your product is fit for market and consumers is really important. If your product is not properly tested and is released to the public you can end up with problems with the product this then can then lead to lawsuits which are damaging to the business. So making sure it is tested is crucial. Take extra care to be sure it meets standards for the category it falls into and make sure it checks all the boxes before release.

When releasing a new product in your business, it can be make or break for your business. If your product fails it can cost a lot of money and damage your reputation this then leads to losing more money in the long run while you recover from it. If you follow the above tips it will help to make sure you are making the right decisions and your products are more likely to succeed.

What Really Matters About A Product

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. It’s important to know what customers value most about your products. This will ensure that they come back for repeat business. It’s important for all business owners to ponder their products and what customers like. The following contributed post is thus entitled, What Really Matters About A Product.

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Any business that creates products to sell needs to have a strong idea of how to design those products in a way that will actually, well, sell. This simple enough fact is nonetheless very often hard to really grasp the details of, and for that reason most entrepreneurs find that they struggle for a long time before they manage to actually create products which sell well and which customers get a lot out of. If you are keen to try and better understand what your products need to have in order to sell better, then read on. In this post, we will discuss some of the things that really matter about a product, and what you can do to make sure that you have fully considered them when you are designing your own products.


Originality Of Purpose

First of all, you will want to make sure that any product you develop actually has a strong purpose, and that it is highly original in this more than anything else. Having an original purpose is hugely important in ensuring that people are actually going to buy and enjoy using it, and so you will want to think about this when you are first sitting down to start designing product ideas in the first place. As long as a product has an original purpose, you will find that plenty of people buy it and find it useful, which is ultimately what you are going for here. So make sure that you lead our product design with the question of what you are hoping to achieve first. If you work that way around, you are bound to much more easily satisfy this aspect of product design.


Although you might consider it to be something of a last minute decision, actually the packaging that you choose for your product is hugely important in terms of whether or not it will actually sell. If you want to make sure that customers feel a sense of affinity with your product in the moment when they actually see it on the shelf, then packaging is going to need to be just right. A big part of this too is the labelling, which you will probably want to leave to professionals such as Pro-Motion Industries to make sure it is just right. The label itself, as well as conveying important information, becomes an important part of the marketing process, and ensures that the product is much more likely to sell.



The more professional a product is, the more likely it is that people will respect it and want to try it out, yet this is something which a lot of businesses and entrepreneurs fail to really pay attention to. The truth is that you need to make sure your product is as professional as possible if you are going to sell plenty of units, in part because professionalism displays that you take it seriously and that you actually put effort into the product and in part because it will make it look more impressive as an end result. Be professional, and the rest will surely follow.

Wide Load: Selling Large & Impractical Products Online

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Some businesses sell large products that don’t ship easily, and there are special considerations for these types of ventures. The following contributed post is thus entitled; Wide Load: Selling Large & Impractical Products.

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For a lot of businesses, being able to sell products online has made life much easier over the last few years. Without having to start a normal store, this process is a whole lot cheaper than it used to be, and this has opened the doors for loads of companies to get started. Of course, though, when your products are very large or hard to handle, the online trend can start to become a hindrance. You have no choice but to sell online, but will face challenges which simply don’t come with smaller products. To help with this, this post will be exploring some of the best ways to solve these issues before you get started.

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Communicating Size: Simply giving customers the measurements for your products won’t often be enough when it comes to showing them the size of your goods. People will feel worried about buying something which they aren’t sure if they have room for, though, making it important to look for new ways to convey the size of your goods. One of the best ways to achieve this is through photography. As long as you have a common item in the shot, like a magazine, it will be easy for your customers to tell the size of the piece you’re selling. This trick may sound simple, but it can have a huge positive impact on your sales.

Storing Goods: When a business is selling small products, storing a couple of boxes is usually all they will need to keep a good inventory available to their customers. Larger products will make this very hard, though. To solve this issue, having a slightly longer delivery time quite be well worth it, giving you the chance to either make or order in the products as you need them. While this may stop some people from buying, it will be significantly cheaper than paying for a warehouse to keep goods which may not sell.

Shipping Orders: Getting orders out into the world is another challenge which large product sellers will often face. Normal delivery companies won’t be able to help you, as their vehicles simply won’t be big enough. To save looking for this company and that, there are loads of marketplaces around the web for those who need to buy large item delivery, making it significantly easier to get goods out of the door. Not a lot of people know about this sort of service, leaving them to pay for private companies to do all of their shipping. This can cost a small fortune, and won’t often enable you to handle more than a single order at a time.

With all of this in mind, you should be feeling ready to get started on the process of selling large goods. While a task like this may be a challenge, there will always be ways to overcome it, making your life as a business owner much easier. Of course, though, you will need to do plenty of research, and you may even have to talk to a couple of companies along the way.

3 Qualities Any Product Should Have

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When generating a product of any kind for business/commercial use, there are some basic considerations to keep in mind as the seller/creator and for the customer. The following contributed post is thus intitled; 3 Qualities Any Product Should Have.

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Regardless of which side of the equation you happen to be on – whether you are a business owner making products for the general public, or a member of that public using products made by businesses – it’s good to know what people generally expect from products of all kinds, and what qualities tend to be important in products of all kinds. The truth is, this helps you to determine where you should put your money, and when you should complain – and if you do happen to be a business owner, it is also clearly important in ensuring that the products you make are made to the highest professionalism and degree possible. In this article, we are going to look at three qualities that any product should have, and which should be considered unavoidable. As long as a product has these three, it is much more likely to be a good acceptable product worth buying.


All in all, a product should answer some kind of problem with a useful solution. If it does not do this, it might be worth asking why it exists at all. But determining the usefulness of something is not always that easy, and it’s something which you will need to think about whether you are buying or making a product. The truth is it is hard to tell how useful something is until it is being used by people. But you can at least try to work it out by looking into what kind of solution it appears to be answering, and seeing if it is doing that. As long as it is, it is likely a product that people will enjoy greatly, and it will probably be successful and popular to some degree. Whereas, if it is not useful, that is much less likely to happen.


Something that we should consider an absolute basic of any product in the world is that it is safe – or at least as safe as possible, as obviously there are occasions when a product is by definition not safe – such as a weapon or a vehicle. But even those things need to undergo particular safety standards – in fact, especially those things – and a product being safe should be considered an absolutely vital aspect of it on the whole. If you ever buy a product which causes you some kind of injury or illness, then you should think about contacting a product defect lawyer, as they will be able to assist you with what your rights are and what the law states. But hopefully, the products you use won’t cause you any harm in the first place.


Finally, you should be able to use a product in an easy intuitive sense, so that you can get out of it exactly what you need to at all times. This kind of intuition is something that you can easily work on if you are developing products, and it is all about making sure that it works in the way that people would expect. This is a hugely important part of a product being usable and enjoyable, so it’s worth remembering.