Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When selling a product for business, knowing how to set prices is critical. The following contributed post is entitled, Stop Selling Yourself Short: How to Price Like a Pro Without Feeling a Con.
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One thing a lot of companies, especially brand new businesses, get wrong, is pricing their goods too expensively or more often, too cheaply for them to make a decent profit, and position their goods and services as something valuable. Want to avoid doing the same? Here’s what you need to do.
1. Know Your Worth (Because You’re Fabulous)
Before we get into the nitty-gritty, remember this: your business is not just selling a product or service. You’re selling value. Whether it’s the hours of hard work, the years of expertise, or the je ne sais quoi you bring to the table, it’s worth more than you think. So, banish that little voice saying, “Oh, but would anyone actually pay this much?” Yes, they would—and they will, if you believe in yourself (and your pricing).
2. Ask the Market What They’ll Pay
Here’s where the fancy stuff comes in: the Van Westendorp pricing model. Sounds posh, doesn’t it? This method helps you figure out your pricing sweet spot by asking potential customers four magical questions:
● At what price would this be a bargain?
● At what price would this be too expensive?
● At what price would this be so cheap they’d question its quality?
● At what price would this be acceptable but not exactly a steal?
You’ll end up with a clear range of prices people are willing to pay—and a strong urge to frame the results and hang them on your office wall.
3. Stop Competing With the Bargain Bin
If you’re trying to undercut the competition by slashing your prices, you’re essentially saying, “My product isn’t as good as theirs, so I’ll charge less.” That’s not a vibe anyone wants to give off. Instead, focus on what makes you stand out. Better yet, add value—free consultations, extra features, or even a cheeky little bonus that doesn’t cost much but feels like a steal.
4. Test the Waters (Without Jumping In Fully Clothed)
Not sure if customers will pay your dream price? Test it! Run a limited-time offer at a higher price point and see how it goes. If sales remain strong, congratulations—you’ve just levelled up. If they drop off, adjust accordingly. Just don’t panic and start throwing out “50% OFF EVERYTHING!” banners like confetti.
5. Avoid the Discount Trap
Speaking of discounts, here’s a little secret: people will happily pay full price if they believe they’re getting value. But if you’re always slapping a sale sticker on your products, you’re training your customers to wait until the next one. Instead, offer occasional, meaningful promotions—like a birthday sale or a “we hit 1,000 followers!” celebration—and stick to your guns the rest of the time.
6. Price Like You Mean It
Whatever price you decide on, own it. Confidence is contagious, and if you believe your product or service is worth every penny, so will your customers. And remember, the right customers won’t blink twice at your prices—they’ll just be thrilled to get their hands on what you’re offering.
Price it right and your business is sure to succeed!
