Inspired Merchandise Ideas For Any Event

Two key focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Depending upon the type of business you’re running, the need may arise to host special events. As such, lots of thought must go into event planning. Events can be made more memorable and successful just using the right merchandise. The following contributed post is entitled, Inspired Merchandise Ideas For Any Event.

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Photo by Markus Spiske on Unsplash

Everyone loves collecting merchandise when they attend trade shows or events. It’s one of the perks. Company’s go to great lengths to attract people to their stands, so having a few lonely branded pens and note pads aren’t going to cut it in today’s competitive market.

You don’t have to break the bank, but you do need to get creative if you want to compete for people’s attention.

ID Lanyards & Holders

Many companies issue employees with cards that allow them to swipe in and out fo the office. Why not hand out branded lanyard that can go around the next, or connect via reels to a person’s clothing?

It’s a super useful piece of kit that might not seem very exciting but it’s something that a lot of people need, and will use multiple times per day.

Power Banks

Who doesn’t have a smartphone these days? A portable power bank that lets you recharge your phone, tablet, or even laptop on the move. Produced in your company color, with your logo, it’s a great way to position yourself as invaluable to your target audience.

You can choose from a smaller unit, that is good for phones, through to a more expensive, larger one that will easily charge a laptop. This is an item that is likely to be kept for a long period of time.

Desktop charger/dock

Many people like to keep their phone on charge when they’re working at their desks, that way they know that if they have to leave the office, they’re taking a phone with a full charge.

A desktop charger will let them just place their phone in the dock, upright, so that they can still see notifications when it is being charged.

Mini Bamboo Speaker

Good quality, portable speakers are priceless. People love taking them on holiday or using them in places around the house where they don’t have another way to listen to the audio. A speaker can usually last for around 8 hours on a single battery charge.

A bamboo speaker is a great option for those people looking to lessen their impact on the environment by reducing the amount of plastic.

Go for the best quality you can afford.


If you live somewhere with a less than perfect climate. An umbrella is a good idea. Large golf umbrellas are popular but if you want more people to carry around your branding, go for the smaller, telescopic umbrellas that can fit into a bag or briefcase.

If you’re really looking to up your umbrella game, there are even such things as smart umbrellas that can track the weather and have a built-in tracking device so you can find it if you lose it.

Wireless Mouse

Laptops are great, but if you’re using one for a long period of time, the trackpad can become a bit irritating to use all of the time.

A compact wireless mouse that connects to their laptop via Bluetooth will come in handy and light up your logo when in use.

Smart Backpack

Briefcases and old-fashioned work bags are becoming a thing of the past in a lot of industries. To take advantage of this, a smart backpack can hold your phone in its strap, so that you can use it hands-free if you need to. It also has a charging cable that can recharge your phone or any USB device directly from your bag.

RFID Card Holder

Contactless payments are great. They are so convenient but one of the downsides to this contactless technology, is the opportunity for people to steal your money with wireless payment readers. An RFID protector is a sleeve designed to hold your credit or debit card and block anyone from being able to read your card details. It fits inside a wallet or purse like a standard credit card.

Bamboo Coffee Cup

Even though it’s reported that younger generations just aren’t drinking coffee anymore, it’s still a multibillion-dollar industry. Why not give your customers a beautiful, reusable, and eco-friendly travel mug in which to have their favorite drink. You’ll also be saving them money too as many places offer discounts for people who bring their own cups.

Ice Scraper Glove

Another product to file under the boring but useful category. If you’re in the right industry and the right location, then an ice scraper glove is a perfect piece of equipment, which will likely remain with someone for years. If, on the other hand, you live in a place that hasn’t seen snow for 50 years, you might want to reconsider your choice.

Webcam Cover

The world seems to conduct it’s meeting on Zoom at the moment and we’ve all heard the horror stories about people accessing our webcams without our knowledge. A webcam cover is a small, branded sticker which sticks over your webcam that you can slide back when you need to use it, and close again when you want to be sure you have absolute privacy.

Jute Bag

Another chance to show off your green credentials by providing an eco-friendly and useful item. A well designed, reusable just bag is a huge attraction at events. Choose a size that people can fit a lot into but is easy to store away.

If you want maximum longevity out of it, be creative with your design and branding. No one wants to be a walking advert, so think about clever ways to weave your branding into an attractive design.

Key takeaways

Everyone loves merch but you have to put effort into thinking about what is useful and what is gimmicky and will be thrown away. The best items are good quality, well designed, and have a practical purpose which will see them used over and over again, ensuring that your brand is getting the maximum value of its promotional spend. That’s not to say that pens and notebooks don’t have their place, everyone loves a good quality pen, but you need to look beyond that if you’re going to keep up with the competition.

3 Ways To Attract People To Your Business Event

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Business events can be critical to getting the word out about your products and services. It’s important to get the word out about your event. The following contributed post is entitled, 3 Ways To Attract People To Your Business Event.

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(Pixabay CC0)

There are all kinds of reasons as to why you might put on a business event.

As examples, you might want to…

● Introduce people to your new product or service.
● Offer training to other local business owners.
● Celebrate an anniversary with your customers and investors.

Of course, no matter what the surface reason is for holding a business event, the underlying reason is this: you want to increase your local visibility. It’s a perfect marketing ploy! Still, your event will fall flat if people don’t show up, so it’s important to find ways to attract attendees. You can do this in the following ways.

#1: Raise awareness on social media

The earlier you create a buzz about your event, the better, and social media is the natural place to do it. After all, how many people don’t have a Facebook or a Twitter account these days? So, create a Facebook page for your event and invite your customers and other relevant people to take a look at it. Get people excited with well-crafted Facebook posts or tweets on Twitter. And generate interest on YouTube too, perhaps with a promo for the event detailing what will be happening on the day, or a funny video that somehow connects to the event and that has a chance of going viral. Be sure to use all of those other social media channels that your target audience uses too, such as Instagram and LinkedIn, and be creative in your postings.

#2: Send out personal invites by mail

Okay, so we know snail mail has become less popular these days thanks to the rise of digital marketing, but people still enjoy finding a piece of mail that isn’t a household bill in their letterboxes! So, send out personalized invites using an invitation maker, and be as creative as you can with the design. Let people know what to expect on the day, perhaps by including an itinerary with your invite. And give them an incentive to come, perhaps by offering them a free drink at the bar or a free raffle ticket if they show their invite at the door.

#3: Be charitable

If the people you invite suspect the event is all about your business and nothing else, then they might have less incentive to come, even with the free drink idea that we suggested above. However, if you can show your charitable side, then you may give them an extra reason to attend. So, you might give half of the proceeds you make from ticket sales to a popular local charity. If you hold a raffle, this could also be in aid of a good cause. And you might also hold a charity auction, where your attendees can both give and acquire prizes at the event, with proceeds going to an established charity.

These are just a few suggestions, so consider them if you’re holding a business event any time soon. And think about your own ideas too, but be creative, as a generic email or text message may not be enough to sway people away from their televisions on the night of your event.

Let us know your thoughts and ideas by leaving a reply below.

How To Stand Our From The Crowd At Events

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When you’re in business, it’s important to understand how to set your self apart from your competition and peers. The following contributed post is entitled, How To Stand Our From The Crowd At Events.

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Whenever you take your business to an event, it can be difficult to stand out from the crowd. There’s likely to be many other companies showcasing on their own stands, and so you need to be able to do things that will draw the crowds to you. Here are a few ways to stand out from the crowd at events.

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Think About Your Display

Your display is crucial because it’s what’s going to help you be spotted. There are lots of companies that make, and design exhibition and display stands, and this might be something that you need. The bigger and bolder it can be, the more you’re going to get of people coming over to see what your stand is all about. So work with the right company that will be able to take your vision of what you need and to transform it into a reality that really does your company proud. Branding is what it’s all about when it comes to an event, no matter how big or small it may be. It’s important to get your area on the map for people who may be attending, whether it’s a public or industry event.

Always Have A Welcoming Atmosphere

If you’re standing there with a scowl on your face, then chances are, you’re not going to get anyone. You want to be approachable and have a welcoming atmosphere. That’s not going to happen if you have your arms crossed or you are too busy chatting to colleagues. That can often feel quite off-putting for anyone who might want to approach you. Try to engage eye contact with people as they pass by, even giving them a little greeting like ‘hello’ or ‘How are you?’ They are small gestures, but it might influence that person to stop, come over and chat to you, and that’s all you need to happen initially.

Don’t Look Bored

It can be very easy to get bored when doing long days at events and so it’s good to switch it up between you and your colleagues so that you always have that positive attitude. Try not to look bored when it comes to showcasing and always have a smile on your face, even if it’s late in the afternoon and you’ve been there since the early morning. Give yourself a break every so often to walk around and to help reset the batteries so you can come across better to those walking by your stand.

Offer Freebies

And finally, who doesn’t love a good freebie? Even simple things such as a pencil or shopping bag can be a great freebie to give out to those walking by, especially if they have your brand emblazoned along the front. It can be good advertising, especially in venues where there’s a lot of other businesses showcasing. If you’re doing shopping bags, make them big, so all the other stuff goes inside, and your brand is the one showing off.

Standing out from the crowd at events can be easy when you use these tips.

Mistakes Made By New Event Planners

The first principle of my blog is Creating Ecosystems of Success and a key focus is Career Discussions. Becoming an Event Planner can be a lucrative career choice. Event Planning is a world all its own with nuances and keys for success. There are several mistakes that novices make. Avoiding the mistakes can propel you far beyond your competition. The following contributed post is entitled, Mistakes Made By New Event Planners.

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If you have recently become an event planner or this is a career you are thinking about, learn from the mistakes that others have made by avoiding the errors we discuss below.

Not mastering the world of online marketing

There is only one place to begin, and this is with online marketing. All event planners need to have a good online presence today. If you do not have any knowledge or experience in this, or you do not have the time to dedicate to marketing your services, hire a SEO company. They will be able to help you with everything from building an effective website to producing quality content and ensuring you have a good presence on social media.

Using fresh flowers all of the time

Virtually all events require flowers. Without them, it can be difficult to adorn a venue beautifully, or create the right ambience. With that being said, read on to discover more about artificial blooms and why they are a must for your business.

As briefly touched upon, all occasions, be it a wedding or a birthday party, require flowers. This is a must-have decoration. It can help to make a venue look show stopping while also creating the right mood, from excitement to romance. But, why should you look for cheap artificial flowers in particular? There are many different reasons, but mainly it comes down to the fact that fresh blooms are too much of a hassle and risk.

When dealing with fresh flowers, you will need to get them delivered on the day of the event to make sure their appearance does not deteriorate and they do not lose their beauty. This can be very risky for any business. What if they do not get delivered on time? If you take the opposite approach, i.e. you buy fresh flowers in advance, you run the risk of not using them at an event, and thus you are going to make a loss. With artificial flowers, you don’t have to worry about any of this, you can order them in advance for minimal hassle and you can use them again and again to make sure you get your money’s worth. Not only this, but artificial blooms make sure you can cater to the demands of all of your clients, as you are never restricted to what is in season.

Putting all of your eggs in one basket

Last but not least, it can be a very big deal for any event planner when they manage to secure a big client. However, you need to be mindful and make sure you do not put all of your eggs in one basket. What would happen if this client then decide to take their work elsewhere?

Creating The Perfect Marketing Event

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key aspect of your business is its marketing. Sometimes its wise and advantageous to host marketing events. No matter what you’re showing at your marketing event, you want it to be as successful as possible. The following contributed post is entitled, Creating The Perfect Marketing Event.

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Image Credit License CC0

When it comes to driving your business, one way in which you can do this is by hosting an event that shows your potential customers, business partners, and suppliers who you are and what you are really all about.

A great event can leave everyone who attends in a state of amazement about your business and they may well be excited about everything that you have to offer. They will be looking towards the future and waiting to see what you do next. It is a great way of creating a real buzz around what you do, and what you could do in the future with their support.

Business events can be a great opportunity to unveil something exciting that you might have been working on. Make sure that if you are doing this you providing plenty of anticipation for this part of the event, and building it up in the minds of the attendees.

Budget Effectively

Events can be costly to run and the costings may vary depending on the number of people that you are planning on inviting. First up you will need a suitable venue that is easy to get to, is the right size, and has the right facilities. Make sure that you visit before booking.

You may want to hire caterers for the event, as well as a crew of experienced technicians for operating any sound, lighting, or video equipment. Shop around for quotations on all of these services, but be sure to check on what exactly is on offer.

Events may throw up surprises that you have not budgeted for. Problems that occur as you prepare for the big day may end up throwing you considerably over your budget. A vendor may fall through, and a last minute replacement may mean paying more. Prepare yourself for the fact that things may go wrong and allow a little bit extra spare in your budget for an emergency.

Source Everything That You Need Early

Start buying everything that you need as far in advance as possible. For outdoor events you may need generators, for such important aspects of your event planning, allow lots of time to source everything. Rushing around at the last minute may lead to mistakes being made and everyone involved being stressed and on edge about the event.

Market The Event Well

Although your event is designed to market your business, you will need to make sure that you market your event well. Give your attendees plenty of chance to plan to come. You can send out postal invites as this puts something physical in their hands. You may also want to send emails and take to social media to drum up interest in the event. Try to give some kind of indication of what the event is about and what may be expected, but if you are unveiling a new product or service, be sure and keep the main surprise for the actual event.

Getting people to RSVP is a great idea as it will give you an indication of how many people may actually end up coming, and it also means that your guests will need to demonstrate their commitment to coming ahead of time. You could follow up any invitations which have not had responses with a phone call.


Your event needs a core message and you should include interesting and captivating speeches that help you to get this across. Be sure to utilize your most charismatic speaker and try and include relevant video or visual aids to help put the point over. Don’t get bogged down in figures, instead make sure your speeches centre on ideas and concepts.

Management Is Key To Success

The key to a successful event is having the right people in the right places. Delegate areas of responsibility to the best placed team members. You will need someone to liaise with caterers and any waiting staff that you have brought in. Someone will need to take control of the entertainment aspect and ensure that all speeches, presentations, and entertainment are running to a tight program.

You will need some of your best communicators out and about helping your guests and mingling with them. They will be in a great position to get feedback on how the event is going from the perspective of the attendees, and they can also do their best to help deliver the overall message that you would like your guests to take from the event.

How To Throw The Perfect Work Event

The first principle of my blog is Creating Ecosystems of Success. Two key focuses are Financial Literacy/Money and Business/Entrepreneurship. If you’re planning a work event, there are a couple of key points to think about. In addition to understanding what the work even is for, there are other aspects to consider such as cost, timing and theme. The following contributed post is entitled, How To Throw The Perfect Work Event.

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Throwing a work event isn’t an easy thing to do. If you’re struggling to deal with the pressure of trying to throw the perfect corporate party, here are a few tips that should set you in the right direction…

Keep To The Budget
First and foremost, you must keep to the budget. Most companies have a specific amount of money set aside for functions, and if you don’t keep to that amount then the budget may be decreased for the next event you throw – and more to the point, chances are, you’ll get in big trouble and you won’t be trusted by your superiors in the same way again. Make sure that you carefully plan what exactly you’re going to do and what it’s going to cost, and while you shouldn’t scrimp, you should absolutely go for more cost-effective solutions.


Have A Goal
When you’re planning an event, you need to have an objective in mind. What exactly is this event for? Is your business launching a new product? If so, then you need to make sure that product is front and centre and that everybody there know what it is and how it can be used. Make sure that you invite the right people – you have a certain amount of money to spend and if you’re spending that cash on people who won’t invest in the company, on journalists who won’t end up covering the party, or on inviting celebrities who don’t represent your brand effectively, that money has been wasted.


Pick The Right Venue
It’s important to book the right sort of venue. First of all, consider size. Too big and the party will feel empty, too small and it will feel crowded. Is it the sort of party where people stay all evening or is it a launch when people will be drifting in and out over the course of the event? If it’s the latter, your venue doesn’t need to be too big. You should also consider transportation: if it’s in a hard to reach area of your city, chances are that people won’t bother to show up as much or stay as long. Finally, remember that venues that provide staff, food and drink, are much easier than having to organise those things separately.


Be Cautious
You need to be careful with your party – make sure that there aren’t any people on the guest list who dislike each other and who you’ve seated close together, for example. People sometimes drink too much at these parties and if that’s the kind of exposure that you want, that’s great, but if not, make sure that the bartenders are poised to cut people off at a certain point. You could also hire a company like Titanium Security to make sure that everyone who attends is supposed to be there and that any trouble is cut off immediately.

Finally, remember to keep talking to people – the purpose of these functions tends to be to network, to swap business cards, and to make connections, so ensure that everybody feels welcome and happy – and have a little fun as well!

Will Your Business Event Impress Your Guests

The first principle of my blog is Creating Ecosystems of Success, and two key focuses are Financial Literacy/Money and Business/Entrepreneurship. At some point you might want to host a business event. During such events you want to make the best possible impression on your guests. The following contributed post is entitled, Will Your Business Event Impress Your Guests.

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What would your dream business event look like? Would it be the epitome of aesthetics? Would it be filled to the brim with industry professionals? Would it be calm and casual, where your networking feels like real mingling? Well, now’s your chance to set these kind of events up!

Running a business event that’s good enough to impress each and every guest is going to be hard. It’s going to be a challenge, especially as a small business, and there’s going to be a lot of planning involved. So, in the interest of making this process a little easier on you, here’s just a few ideas you might want to employ, to make sure you’re setting the foundation just right.


Start Your Planning Early

You know what doesn’t impress? A mishap. Sure, dealing with a mishap shows off how resourceful you are, even under pressure, but on a night like this? You’re going to want to make sure your event goes off without a hitch.

So it’s key to start planning early. Your Event Planning schedule needs to start months in advance, and even a year if possible, to make sure there’s enough time to get everything in order. You’ll need time to secure a venue, and to get in touch with as many guests as possible. You’ll need to factor in time for changes in the plan, and you’ll need to make your staff aware of the big event looming on the horizon, to make sure they can all work that night.

Create a Buzz Around Your Event

Creating a buzz means your event is going to be a hotspot for the night; it’s going to be marked on quite a few calendars, and reach the ears of executives up and down the country (or at least, the county!). And to do that, you’re going to need to market before the event, and during it as well – you never know who might be a latecomer!

Creating a buzz creates a hype, and that’s what gets attention. If your business event is being advertised all over the place, with a bit of mystery, and plenty of shine, people are going to notice it. So make sure there’s at least 6 months of marketing to go through, before the event actually happens.

Curate the Guestlist

And finally, one of the best ways to impress is to curate the guestlist. You want the right people to attend, and that means the guests need to be relevant. They need to be within the sector you’re advertising for, and they need to be interested in what’s going on during the night. You’re going to want to get into the niche, and to make sure all kinds of people within it are interested in coming along, to make sure your guests are diversified enough.

The event you’re planning to host and run can be absolutely amazing, as long as people know about it, want to come to it, and have an interesting night at least!

Could You Face Hosting A Big Business Event?

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re a business owner, at some point, you might want to host a ‘business event’. If you do it right, it could result in growth for your operations. The following contributed post is thus entitled, Could You Face Hosting A Big Business Event?

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Hosting a business event is taking your business to another level. It’s dipping your toes into the big side of the business world, but there’s really no reason why you shouldn’t be doing it. Hosting a business event gets you the exposure you need within the business world, and your niche that you might be struggling to dominate at the minute. But that’s not to say that it isn’t super hard to do, and that you’re not going to have your troubles along the way that might stop you from being able to host something like this. But if you do pull it off, you will have a wealth of custom coming your way, and a status in the business world that you didn’t have before. But there are a few things that you need to iron out first, which luckily we’re on hand to help you out with. Here’s how you can face hosting a business event, and the things you should be looking out for!

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The Fundamentals

There are some fundamentals that you really need to get right if you’re going to pull something like this off, and one of them is the location. A prime location would be in a business orientated city at a place known for hosting business events. The location alone can attract certain people that you need there. You then need to think about the vibe of the event. If you want it to be successful, you’re going to have to throw a business event that’s modern and innovative. You should have interactive stations all around, as well of course as the option for other businesses to have their own stand. Tickets and businesses wanting stands are the main ways that you’re going to make your money back from this. You also need to try and secure sponsors. Sponsors equal publicity and funding, so definitely something that you want on your list.

Little Things You Don’t Want To Forget

There are some finer details of a business event that we feel some hosts miss, yet could make all the difference to the view of the event. Things like having an ATM machine ready for the people attending to use, so that they don’t have to walk out of the event to find a cash point. You’ll often find ATM rentals for the day are not too expensive either! Good food sources and drinks is also essential. There’s nothing worse than a room full of people who are thirsty and hungry. Guest speaks are also essential. You need to have something informative and not based on selling, because there will be smaller companies attending the trade show who are just looking to gather as much information as possible.

Things You Need To Be Looking Out For

The main thing we think you need to be looking out for, is financial troubles. People put on business and trade events in the hope that they’re going to boost their finances in the end, and end up getting into debt to try and put on an event. You should always make sure you’re going to make a profit out of this, not a loss!