What Every Business Should Be Doing

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. There are certain things businesses should do to be and stay successful. It’s imperative that newer business owners in particular pay attention to these keys. The following contributed post is entitled, What Every Business Should Be Doing.

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As a business owner, there’s a lot to think about and take care of on any given day. It may be challenging to try to balance it all and know what to focus on so you can move your business forward.

There are a couple of elements in particular that every business owner should be doing to get ahead. Put the following ideas into action, and you’ll be on your way to having more satisfied employees and customers. It can take time to experience the results you desire, so take your time and be patient as you begin to implement each idea.

Investing in the Right Tools & Technology

No matter your industry, there are benefits of investing in the right tools and technology. For example, if you work in telecommunications, then you may want to take the time to check out the products they’re offering at Sunsight. You may be hurting your business and not maximizing your profits if you are overlooking critical aspects such as misaligned antenna sites. Every company should be reviewing their operations and outputs and ensuring they’re up to standard.

Have A Recruiting & Talent Retention Strategy

Without the right employees and team, your business may be at risk of failing. To grow and be successful, you’re going to need talented people on your side who can help you reach your goals. Therefore, every business should have a recruiting and talent retention strategy in place. Determine which positions you need to fill and what type of candidates will be a good fit for your culture in advance. Also, not only hire the right person for the job but then ensure you’re doing what it takes to keep them around and satisfied over the long-term.

Build an Online Presence

These days you’re missing out on a lot of potential business if you don’t have an online presence. It’s in your best interest to launch a website and blog, engage on social media, and run online advertising campaigns so you can connect with your target audience. Every business owner should have a plan in place for how to get in front of the right customer at the right time. You want to be the company that pops up first in a search online, so make sure you have a robust SEO strategy in place as well.

Implementing Best Practices

Every business should also be implementing best practices for how to operate and serve customers. It’s not in your interest to have your employees guessing and winging it when it comes to doing their jobs. Instead, communicate expectations and policies and procedures so everyone is on the same page and can remain productive. There will be less confusion and more getting done when you take the initiative to share best practices with your team.

Conclusion

These are a few factors that business owners should be concentrating on and executing at the workplace. It’s a wise idea to do more of what matters instead of trying to do it all and spread yourself too thin. Create metrics and track your results so you can see what’s working and where the obstacles exist.

There’s A Rocky Road Ahead. How Will You Take Back Control Of Your Finances?

Two of the focuses of my blog are Current Events and Financial Literacy/Money. Sometimes there are global and systemic events that have the potential to throw our personal finances into chaos. At the time of this blog post going live, the world is going through such an event with the Coronavirus/Covid-19 Pandemic. Everyone must come up with a plan for survival during this and other crises. The following contributed post is entitled, There’s A Rocky Road Ahead. How Will You Take Back Control Of Your Finances?

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As governments and markets around the world respond to the healthcare and economic implications of the coronavirus, it’s safe to say that most of us have a rocky economic road ahead. Already, many of us are learning that no job is as stable as we thought. No employer is as untouchable as we assumed and that the gig economy has no emergency exit. For many of us, joblessness is a very real and imminent prospect, and many more will face a reduction in their gross salaries at the very least. But in this digitally interconnected age, none of us are powerless. Each of us has the tools at our disposal to make money safely, grow our income and take back control of our finances, whatever capricious twists and turns economic forces may bring.

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Here we’ll look at some ways in which you can make a little extra money and regain control of your finances without even leaving your home…

Start your own dropshipping business

In this uncertain time, it’s likely that more and more people will increase the amount of online shopping they do. While high street stores may have already begun to close their doors, there’s a potential e-commerce boom on the horizon. And that means great opportunity for the quick witted and the enterprising. Dropshipping is a popular way to start a home business as it has the potential to start making money quickly with few or even zero overhead costs. Dropshippers buy items as and when needed and sell them directly to the consumer via trusted online channels, meaning that there are no warehousing costs involved and no liquidity tied up in stock that just sits untouched on the shelf.

Try out trading

In the current landscape, there are a wide range of economic forces in a state of flux. But even here there’s potential opportunity for the savvy investor. Of course, with any kind of investment comes a degree of risk. Nonetheless, with a wide range of digital trading platforms like Targets Trading Pro available, you can start out trading and get to know the futures markets with minimal risk. Invest small while you get a feel for the markets, then as you grow more confident and informed you can grow your investment in direct proportion to your confidence.

Jump on the affiliate marketing bandwagon

If you already have a blog, a YouTube channel, a successful Instagram account or any other kind of robust online presence, you might want to think about joining the fast-growing and eminently profitable world of affiliate marketing. With a potential rise in ecommerce on the horizon and a period of potential uncertainty it’s likely that people will gravitate towards trusted brands. Affiliate marketers make money on purchases made by their followers from brands that they already know and trust. Joining an affiliate scheme is easy, low risk and potentially very rewarding. Here are some of the best ones which you can try right now.

Who knows what the future will bring. But the tools above can help you to stay proactive and ahead of the curve, enabling you to take control of your finances and insulate your household from financial risk.

Why Little Farm Businesses Are Role Models

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and STEM. Agriculture is an industry need by most of the developed world. In modern times though, many consumers are putting more and more of their trust in little farms for various reasons. The following contributed post is entitled, Why Little Farm Businesses Are Role Models.

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More and more people prefer to buy their food from trusted sources. While large farming organizations used to be a reliable food source in the past, more and more modern customers are turning to small, family-sized farming and food businesses. The reason is simple: They can’t trust corporate food magnates anymore. The list of controversial decisions taken by large farming companies is too long to write down here. But to name only a few examples, customers demand controlled origins, sustainable productions, and ethical choices from their food suppliers. As such, small farm businesses are making a name for themselves because of their positive management choices.

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They are more likely to be eco-friendly
While the agricultural industry is one of the first skills developed by mankind, it’s strange to think that many businesses have lost their ways and used environmentally-adverse approaches to exploit the soil or the animals. On the other hand, small farming businesses have maintained their planet-friendly strategy and remained accountable for their results. A sustainable farm can be profitable, especially at a time where buyers demand to see your green strategy. As such, vegetable farms can rely on homemade compost and natural repellents to keep their harvests. Fish farms can look into getting ethical certifications to convince customers of their green intentions. Additionally, as a fish business, you can also rely on reliable equipment, such as the Delta Net and Twine tools, that are handcrafted and made to measure. As such, you can have the best tool for your environment.

They are close bonds with the local community
Do you need to own farm fields to become a farmer? More and more dedicated businesses choose to rely on community efforts to build a farming environment that supports local needs. For instance, Boston Medical Center grows its own food for the benefits of patients on top of the hospital. The rooftop farm grows more than 25 crops and guarantees the best products for the patients. Ohio City Farm is an urban farm that trains refugees to help them integrate and acquire the skills they need for their lives in the US.

People trust people
Corporate farm businesses are faceless. On the other hand, a family-sized farm is made out of people that you can meet and get to know. Human beings are social creatures, and, as such, they naturally put their trust in other people. Customers find it easier to bond with individual farmers than with a global brand. As such, they are more likely to support local farms.

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The rise of leisure farming
More and more homeowners are moving outside of towns and into the rural regions. Millennials and Generation X quit their urban lifestyle to buy an abandoned farm and grow their own vegetables. Farming may not be a commercial activity for these. It is a life choice. They want to go back to their roots and learn to cohabit with Mother Nature. As they do, they develop a deeper understanding of environmental challenges and build a new appreciation for small farming businesses.

Small farm businesses are the unsung heroes of the planet. They dedicate their efforts to grow plants or keep animals that are healthy for consumption. Additionally, their decisions are dictated by their love for the environment and the desire to put the community’s needs first. Family-sized farms are the role models we all need to combat climate change and health crises. They are built on respect and values.

Why Customer Experience Matters More Than Ever

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what kind of business you’re running, the happiness of your customers is paramount. Happy customers will not only return, but they will tell other potential customers about you. The following contributed post is entitled, Why Customer Experience Matters More Than Ever.

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In today’s world, businesses can face even more competition than they might have in the past. Priorities have changed for consumers, which means that they also need to change for the businesses and brands that are serving them. One of the things that all businesses should be paying attention to is their customer experience. Customer experience is more important than it has ever been, and it can be the difference between a successful brand and one that fails. Consumers are looking for products and services that come from brands delivering a memorable experience that meets their needs. There are some important reasons to pay attention to customer experience now more than ever.

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Online Competition Is Fierce

The growth of digital marketing, ecommerce and other shifts in the market caused by the internet have all made a big impact. Online businesses face tough competition, not just from companies similar to theirs but also from huge online giants and larger businesses. Even local brick-and-mortar businesses can face competition from those brands that are able to invest more in online advertising, plus they are competing with online companies on top of that. In such a competitive world, customer experience becomes more important, especially for brick-and-mortar businesses. When you can find anything online, you need to give people a reason to walk into your store.

Customers Want to Make Memories

When any company can deliver the product or service you’re looking for quickly and often cheaply, it’s not just the stand-alone product that matters. Everything surrounding it is also important. Consider the example of hotels and other travel accommodation. As Peter DiTommaso points out, world-class hotels have contributed to the rise in tourist numbers in NYC. People could quickly find a cheap and convenient place to stay in just minutes online, but luxury hotels offer a complete package and memorable experience. Often people are looking for Instagrammable moments and something unique.

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Consumers Have More Power and Choice

The internet makes it easy for consumers to discover the range of choice they have, giving them more power. They can seek products and services from all over the world and purchase them in a number of ways. When the consumer has so much power and choice, there’s more pressure for brands to deliver a whole experience that they enjoy. Instead of ending the sales process with the purchase of a product, businesses need to consider an ongoing relationship and sales cycle, keeping customers interested with a good experience.

Investing in CX Gives ROI

There’s no doubt that focusing on customer experience delivers a great return on investment for businesses. 86% of buyers are willing to spend more for a good customer experience, so it’s worth investing in creating the right experience for your audience. This applies to both B2B and B2C businesses, both of which can benefit from thinking about their customer experience and using a customer-focused approach to marketing, sales, customer support, and more.

Customer experience is more important than ever, so you should pay attention to it if you want your business to be successful.

Give Business Devices And Machines A Second Life

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If your business uses some form of technology, acquiring new hardware and getting rid of your old hardware may require some coordination. When you’re looking to upgrade, someone else may able to use your old devices. Also, for your own operations, you might consider acquiring equipment that may have been used. The following contributed post is entitled, Give Business Devices And Machines A Second Life.

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Every business has a technology strategy that determines not only which technology they should purchase but also how to use it. The typical approach establishes the expected lifetime of equipment, machinery, and electronic devices against the organization’s budget. As such, each organization replaces the current technology in use at a scheduled date, whether it is every year, every five years, or every ten years. How long you are going to use the same technology depends on a variety of factors, including your financial situation, the business objectives, and the market requirements. As such, when it’s time to invest in new or more innovative tech, the business has the opportunity to prolong the life of their equipment, even after it’s left their offices.

Indeed, environmentally-friendly commitment and procedures play a significant role in the disposal of used equipment. However, businesses can also consider strategies that allow for the best use of second-hand machinery and devices. Aside from environmental consideration, there is also an economic perspective to embrace.

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Recycling your electronics
What happens to the old mobile devices that you finally decide to replace? Electronics is one of the fastest business investments to wear out. With new smartphones and laptops being produced every year to the latest tech standards, it’s fair to say that businesses that keep their devices for a little too long expose themselves to cyber threats. Old machines are more vulnerable to hacking. As such, you might find that your old business electronics hold no value to anybody. But it doesn’t mean it’s suitable for the bin.
On the contrary, electronics can be recycled sustainably. Does it mean that manufacturers can make another phone using your ancient mobile? The answer is no. Chances are that the components inside your device can’t be used for the same purpose. But they can be repurposed in other industry sectors.

Consider businesses that sell used equipment
Not every old gadget and piece of equipment is a magnet to hackers. Devices that connect to a network are more likely to be targeted. However, equipment that doesn’t require any broadband connection, such as industrial machinery can be bought second hand from businesses such as Revelation Machinery, at a lower cost and with no risk for the company. Saving money while bringing your business to the next level, that’s precisely why second-hand heavy-duty equipment is such a fantastic opportunity for small companies. Additionally, if you are concerned about environmental cost, it’s worth noting that buying used equipment means that manufacturers produce less, and therefore you lower your impact on the planet.

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Give back to the community
Can you donate the devices you don’t use anymore? You’d be pleased to know that many organizations around the world collect computers and laptops to support charities and education centers. If you want to help them, you can get in touch with a charity such as the World Computer Exchange, which accepts working devices with at least 450MHz and no more than 9-year-old. Other organizations take non-working computers that can be repaired before being sent to nonprofits.

Your technology strategy needs to include a plan to remove old devices and equipment with the best possible outcome for the planet. As a company, you can choose to recycle, donate, or sell your used machinery. There is only one rule: Make sure your decision will help someone else. Be the business that gives further.

How To Earn A Little Cash Online

Two of the focuses of my blog are Financial Literacy/Money and Technology. The internet has created numerous opportunities to create extra cash online. One must think beyond their full-time job though to discover the limitless opportunities at their fingertips. The following contributed post is entitled, How To Earn A Little Cash Online.

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If you are one of many people that would love to see their bank balance looking a little fatter every month, you have quite possibly been throwing as many ideas around that big old brain of yours trying to figure out a way to do this.

Well, while some years ago it wasn’t exactly viable to earn a lot of money online from the comfort of your own home, many things have now changed, and you have so many opportunities it’s tough to know where to begin.

Whether you are looking to replace your full-time job or just boost your income, there is now pretty much something for everybody to get their teeth stuck into. Whether you want to invest a little or start a little side business, there has never been a better time than now.

In this post, we are going to be taking a look at some of the ways you may be able to earn a little extra cash online. While there may be some ways to seriously boost your income, today we are going to look at things that can just give you that something extra so you can treat yourself or your family when the time comes.

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Third-Party Selling

We are going to start with something that very few people seem to do, and it truly is a great way to boost your income.

Third-party selling is a simple concept where you strike a deal with another company, and you both profit from it. So, you may have seen companies on eBay selling watches, or jewelry that is relatively cheap and quite popular.

Well, all you need to do, with the permission of the owner, is to advertise and sell the item at a slightly higher price. Why do this? Well, you never have to have the product, and you don’t even have to ship it.

The concept is simple, when you sell the product, you then go on to place the order with the main seller, and they dispatch it to the buyer. By doing this, both you and the seller are making money, and the amount of work you need to put in is very little.

Small Investments

The last thing we are going to look at is small investments that you can get into online. Nowadays, it’s easier than ever to invest, and the internet makes it safer than ever too.

While in the past investment was a playground for the rich, today it’s something pretty much anybody can have a go at. Whether you are looking to buy tether or a few small stocks in an upcoming business, it can be fairly risk-free at low levels, and it’s also quite good fun.

We will say, though, that until you truly know what you are doing when it comes to investing online, you should start very small. Starting small not only eliminates the risk factor, but it also ensures that should you fall into a trap, you won’t lose a lot of your hard-earned cash.

What Can Social Media Do For Your Business?

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A business that doesn’t use social media is not clicking on all cylinders. Social media has created different ways marketing and ways of reaching multiple demographics. The following contributed post is entitled, What Can Social Media Do For Your Business?

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In today’s business climate, it’s very difficult to find a business that can’t benefit from social media. Furthermore, most companies are now active on various platforms as they fear being left behind by their competitors. However, the vast majority of companies fail to unlock the true benefits of social media. Now is the time for yours to stand out from the crowd.

Before building your strategy, you must research the many benefits that social media streams can bring to your business. Here’s all you need to know.

Raise Brand Awareness & Reputation

Reaching new clients and securing more returning customers is the main goal shared by millions of companies. Setting up business pages on Facebook, Twitter, and Instagram are great ways to stay active with your clients. You can find out how at https://www.pcworld.com/article/240258/how-to-make-a-facebook-page-for-your-small-business.html. The regular posts offer a chance to update them on new products, services, and promotions.

However, you can take this further with behind-the-scenes content and insights into the people behind the brand. The lack of human interactions can cause some issues for your customers. This is the best substitute by a considerable distance. Take this opportunity to gain positive reviews from clients too, and new leads will soon flock to the venture.

Improve Customer Care

Social media marketing channels are more effective than ever. However, they can be utilized to achieve so much more. Clients may need to ask questions about a product before completing a purchase. Alternatively, they may have experienced problems with those items. Either way, social media direct messaging features are ideal.

They can also be used to send out mass marketing communications. The fact that the recipients have shown an interest in the brand should produce more hot leads. On a side note, handling contact in this manner can aid your bid to go green. When contacting the business feels convenient, clients will invariably respond in a far better manner.

Make Money

Every business decision is focused on the financial elements. In addition to the financial rewards of securing more leads and sales, social media can be used to gain direct earnings. Monetizing a blog or YouTube channel is a process enjoyed by many businesses. The ads hosted on those channels can boost your earnings without promoting direct competitors.

You can take the process to a whole new level by launching a social media App. Learn how to do this at https://uptech.team/blog/create-app-like-tiktok. This could earn you money from users and other businesses alike. You can still generate more leads through these platforms too. This can further support the sales funnels created via other channels.

Develop New B2B Relations

Interactions with clients will remain the priority for most businesses. Still, you should not overlook other links. The B2B communications can see major benefits thanks to the use of social media. Firstly, internal interactions can be aided through the use of WhatsApp groups and private Facebook groups. It can help manage workflows and discussions.

External links to other businesses can be facilitated through social media too. When looking for local companies to partner with, the reviews left on business pages can offer key insight. Reaching out to new connections via LinkedIn is a great option. The various platforms can also help you identify local events and opportunities.

Building A Successful Business: Top Tips

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Building a successful business is not easy and not everyone can successfully do it. Those who do, usually adhere to same basic tips. The following contributed post is entitled, Building A Successful Business: Top Tips.

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Starting a new business can be a daunting prospect. There are many moving parts to deal with, and it can be challenging to make sure that all is in order. Fortunately, there is a range of practical steps that new business owners can take to continue on the right path to success.

Here, we will look at just a few of them so that your business can mirror the success of the Mecca Cafe and David Meinert, Seattle’s longest operating eatery.

Are you ready to find out more? Read on!

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Have a solid business plan

Making sure your business plan is sound is the first step towards building a successful company. Without a clear business plan, it will be difficult, if not impossible, to obtain financing for your enterprise.

The components of the business plan are as follows. First, you will need to make sure you have a clear vision or mission statement. This will help you convey the type of company that you are trying to get underway. Next, you need to identify your business or product and explain how it is set apart from your competitors.

The next move is a thorough review of the market. This shows where your company fits into the surrounding community and provides a simple map of your suppliers and potential buyers. Your local Chamber of Commerce or Economic Development Office may have useful resources at your disposal.

You are going to need to designate and describe your management team; clarify their background and what they are going to bring to your business.

Your marketing strategy is one of the most critical aspects of the business plan. You need to be able to show prospective creditors how you expect to relate to potential buyers and vendors.

Finally, any business plan needs to have a robust cash flow statement, citing the financial needs of the business as well as all sources of funding coming in. Revenue projections will also need to be included.

Secure funding

You will need to take a more in-depth look at all your funding possibilities. It can be tough for new ventures to access the financing they need to get started. A personal loan could be sufficient in this situation. You can also find individual investors or approach angel investors or venture capital firms on your own. Here you will need to be mindful of the extra measures you need to take to make lenders find you appealing, and you will need to be prepared for a few tough years when your business is just beginning.

Honesty

Finally, it is important that you be frank with yourself about the importance of your company in the real world. So many aspiring business owners are concerned only with making money and have no idea how to start a company from the ground up. Often they are not able to do the 24/7 job that a new company needs to succeed.

Without placing a large amount of human and financial resources in your new company, you are likely to collapse. New business owners should be able to dedicate their lives to their businesses and to face the many obstacles of entrepreneurship.

What Should Your Business Do With All That Data?

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most businesses today generate significant amounts of data. Data generation creates the need for data storage. The following contributed post is entitled, What Should Your Business Do With All That Data?

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Big data, no doubt you’ve heard of it. What is it? It’s everything, basically. Details of your customers, clients, employees and the inner workings of your business and more. Big data is the norm now and every business no matter how big or small has to get used to storing and handling large amounts of data. But depending on the type of business you run, you’ll need to use it in different ways. Here are the more common and scalable things you can do with big data.

Effective yo-yo pricing

It’s well documented that the best benefit big data brings is the ability to price effectively. According to your consumer profiles and the data they provide, you can increase or decrease your price within the range of the majority of your customers more effectively. This means that as your business grows and you add more products to your line, you will be able to net the largest number of customers at all times. Taking into account a consumer’s age, cookies (past searches and buying habits), their location, past visits, devices and seasonal buying patterns, you can build up a customer profile very accurately. However, you will need to continually track all of this so you can change your outlook and pricing in accordance. This affords you the ability of effective yo-yo pricing.

Studying consumer profiles

Marketing and sales professionals have always been tasked with learning more about the company’s customer base. With the aid of big data, consumer profiles can be made and studied. However, for this to occur you need scalable Cloud Solutions by Online Computers. This type of service offers you a cloud capacity you can increase or decrease on an as-needed basis. It’s inherently flexible, as you can access data and files on any device hooked to the internet. Cloud systems don’t require any overheads either, so you save money automatically. The service is also tailored to your business requirements so if you require upgrades and migrations, you need not worry about not having the capacity, safe passage or hardware to increase the speed of data flow.

Internal improvements

Big data isn’t just about customers, it’s also a great help to your business internally. Employees should be able to have their work styles logged by productivity software. This will show the number of clicks they make, for how long they stay on one task, where their cursor hovers the most frequently as well as how long it takes to respond to messages, etc. The data you collect will give you an incredibly powerful insight into how your employees work and where mistakes are being made.

Needle in a haystack

If you have a gremlin in your supply chain, you will find it much easier with the collection of big data. It will allow you to pinpoint where time is lost, where most errors keep being made and who could be responsible for them.

Big data is an incredibly complex yet useful concept. It doesn’t require large scale hardware as you can utilize a cloud system. It must become a part of your company culture if you are to remain competitive.

How Can You Remain Financially Secure in Today’s Financial Times

A key focus of my blog is Financial Literacy/Money. In life there will be both good and bad financial times. It’s important to be able to survive the tough financial seasons. The following contributed post is entitled, How Can You Remain Financially Secure in Today’s Financial Times.

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Image: https://www.pexels.com/photo/bank-notes-1791583/

The recession, Brexit, the introduction of zero hour contracts, and now Coronavirus: there always seems to be something going on across the globe that puts us all at risk financially. When external crises and difficulties arise in the world, it has a knock- on effect on businesses as people either have less money to spend, stop spending or start spending their money on other things. Small businesses and low income workers in particular are vulnerable as they’re unable to cope with long periods of low profits before running out of money. If you’re wondering how you can stay as secure as possible financially, despite what’s going on in the world then here are some things to bear in mind.

Have multiple streams of income
Having multiple streams of income is always useful- if one method slows down or collapses completely then you always have backups to rely on. You could work a full time job while running a small business, this isn’t as time consuming as you think as you can outsource various departments so it’s pretty much run for you. From accounting to marketing to real-time network protection, there are companies out there that can keep everything running on your behalf. You could monetise a blog and Youtube channel on the side and work on freelancing projects as and when you get the chance. All of these will add up to give you a decent income, and if for any reason one of them stops earning you money you won’t be left out of pocket.

Have the ability to work from home (or anywhere in the world)
Being able to work from home is useful for many reasons. It saves you time and money and lowers stress, home based workers report feeling happier and healthier than those in traditional jobs. In times like now when there are health scares, being able to work from home is incredibly useful. There are many people that will potentially lose out on a lot of money if they’re forced to self isolate, however if you can earn from home then those checks just keep landing in your bank. If you ever need to move home or to another area, perhaps as a way to save money then when you work from home, your job comes with you.

Get out of debt and save money
Being in debt is expensive. Not only do you have to pay back what you’ve borrowed, but the debt will continue accumulating interest while you pay if off which makes it more and more expensive as time goes on. Get out of debt, and once you are you can start saving money. Having a rainy day fund if you need it can give you such peace of mind if you’re unable to work for a period of time, or need access to cash fast.

Buy your house
Finally, getting a mortgage now means that by the time you’ve retired, you’ll own your home. This means no need to pay rent or any other costs which is useful when you’re not earning money any more. Getting onto the property ladder gives you security, and is one of the best things you can do financially.