2021 Is A Time For Change In How You Communicate With Your Customers

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. After the events of 2020, changes in the traditional ways of doing lots of things have changed but sector that may have been most effective is the business world. The following contributed post is entitled, 2021 Is A Time For Change In How You Communicate With Your Customers.

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Following the corona crisis, many businesses are learning how to re-communicate with their customers and adapt to the needs of the newly created market. The new reality dictates a new order in which every business that wants to survive / succeed must recalculate its path.

In 2020, a reality was created in which small and large businesses begin to examine trends in their industry and create new business opportunities: from upgrading the existing site to best meet customer needs to taking ecological and social responsibility. Good communication adapted to these times, will create an increase in customer involvement in your business and will contribute to an increase in sales. Following this, we have compiled for you a list of business trends for the year 2021, which must be taken into account, when you come to communicate with your customers:

  1. Beyond marketing on on-line trading sites
  2. Increasing mobile marketing
  3. Create an app for your business
  4. Customize customer service
  5. Increase in the percentage of remote work
  6. Creating an online community
  7. Promoting data transparency
  8. Cultivating social responsibility and preserving the environment

Due to declining purchases in physical stores, many businesses have opened an online branch to market their products. They may present virtual events to people also. You should look at Hybrid events.

More efficient business management: The digital options allow, among other things, managing orders and payments, using data-based insights, tracking performance, targeting, issuing online invoices and more, all at the click of a button, which saves time, money and resources and streamlines the business.

Mobile marketing is one of the emerging trends in recent years: Following the rise in the use of smartphones and tablets and an estimated five billion people carrying mobile devices – the most direct and focused channel for your audience is through their phone. The following are some ideas on how to market to your customers via mobile:

  1. Creating a winning mobile site that caters to users who surf through their device most of the day.
  2. Segment your customers and create Google ads that offer relevant products that reflect your shopping preferences
  3. Send a text message, updating on the latest promotion
  4. Using Google’s geographical location, and sending messages to potential customers in your business area

Customizing customer service

In a message-saturated reality, customers prefer personal attention and expect more businesses to follow their consumption habits and tailor dedicated sales offers to them. Subsequently, in recent years (and now even more so), a customized customer service has developed, based on knowing your customer and tailoring the referral and messages to him according to his buying habits. How do you do that? Well, to market properly one needs to study, research and collect data. Once this is known, you can move forwards effectively. One way to learn about your customers is through the use of digital research tools, which will tell you about their behavior, in the context of your business. 2021 is a year of growth, and to make changes for the better. Don’t see these changes as negative, because truthfully, you are beginning an incredible journey.

Worried About Your Relationships With Your Employees: Here’s What To Do

Two focuses of my blog are Management and Organizational Discussions and Workplace Discussions. No matter which sector you’re in, the relationships with your employees is absolutely critical. If those relationships get damaged, beware. The following contributed post is entitled, Worried About Your Relationships With Your Employees: Here’s What To.

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The modern workplace relies on healthy relationships between companies and their employees. However, it can be challenging to get it right. Employees often naturally feel as though they’re the underdogs and you’re the boss.

While this sort of hierarchy is common for business, it doesn’t always lead to the best social relationships. Many workers wind up feeling downtrodden and unable to reach their full potential in their lives.

In this post, we take a look at how you can prevent this and actually improve how you relate to your colleagues. Take a look at the ideas below:

Become A Parent To Your Employees

It might sound strange to say, but some of the best bosses out there take a parental role towards their employees. They encourage and nurture their colleagues to bring out their full set of talents.

You don’t want to become “mommy” to your employees. But adding care and attention here and there can help to improve their wellbeing and help them learn to appreciate you as their boss. It could be something as simple as offering words of encouragement or providing them with positive feedback on their work. It all makes a difference.

Make Them Feel Like Valued Members Of The Team

People tend to work best when they have a purpose. But many companies expect their employees to just go through the motions as if that were enough.

The trick here is to find ways to make people in your enterprise feel like valued members of their team. You want them to make your company a part of their personal identity – something they value in and of itself.

Perhaps the best place to start is by organizing corporate events that get people out of the office. Sites like https://www.thegrandhallkc.com/corporate-events/ show the kind of events that you could hold for employees. Ultimately, what you want is a venue that allows you to communicate with employees about why they’re important to you, and why what they do matters.

Think about the mission of your company and look for ways to celebrate it. Make your corporate away days productive. But also ensure that they’re inspiring so that people actually want to come to work on a Monday morning.

Be Open To Learning

Nobody wants to work in a company that says that the “boss is always right,” says https://www.forbes.com/. That’s no fun. And it’s not even true. No single person can know everything or have great ideas, day in, day out.

Ideally, you want a situation where you and the rest of your managerial team are open to the possibility of learning. Sometimes employees can have great ideas, and allowing them to air them benefits everyone.

Create Trust

Creating trust is perhaps the most critical way to improve your relationships with your employees. Be transparent with them about what you want. Be kind in how you interpret what they say. And avoid gossiping or discussing them behind their backs. If there’s something wrong, speak to them directly about it.

Could Two Become One With Co-Sourcing?

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One strategy many businesses are looking to implement now is “Co-Sourcing”. The following contributed post is entitled, Could Two Become One With Co-Sourcing.

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Pre-pandemic, an average 68% of businesses outsourced services, namely IT, but also everything from security through to accounting. After all, taking the pressure off in-house teams has long been hailed as the ‘wise’ option, allowing you to free up people power, lower costs, and enjoy the expertise that a dedicated third-party team has to offer.

Unfortunately, this past year has seen us looking at outsourcing differently. After all, companies have had enough of a struggle trying to stay afloat themselves, without also having to worry about outsourced companies (especially those overseas) who are ill-equipped to adjust to the new WFH norm.

While outsourcing has most definitely survived these recent months, then, many companies are understandably shaken. Enter co-sourcing, a new workplace trend that does exactly what it says on the tin. By bringing some processes back in-house and working more closely with third-party vendors, companies are managing to get services back on track in a way that suits, with benefits including –

Putting power back in your hands

When outsourcing started to struggle, countless companies realised that they had entirely handed over control of key business aspects such as cybersecurity or IT management. This left them very much in the lurch, and that’s an obvious problem.

Such a problem, in fact, that companies are scrambling to take back a level of control that they likely haven’t had since the early 2000s. Only then can they ensure that they’re aware enough of outside processes to pick up where another company has left off if necessary.

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Enhancing in-house skillsets

Many companies have stopped utilizing the scope of their in-house teams because they simply haven’t needed it. Again, this is a problem and can lead to employees who aren’t fulfilling their potential, as well as knowledge silos that will never be able to bridge outsourced gaps.

In reality, though, there’s a good chance that your existing team can do much more than you think, if only you focus on helping them to achieve that. As discussed in The Smartest Person in the Room by Christian Espinosa, there are real benefits to leveraging the smartest minds in your team for cybersecurity and everything else that you’ve taken out-of-house in the past. By then pairing these newly developed skills with outside expertise, you can reach levels of greatness the likes of which you’ve probably never even considered.

Pulling pricing down when you need it the most

All companies are looking to manage their money better at the moment, and co-sourcing can help there too. After all, with this approach, you needn’t pay full-whack for either your outsourced services or your in-house team. Rather, you can split costs and enjoy more extensive expertise for less, or at least as little as you were paying before all of this began.

Is co-sourcing likely to pull your business right out of the ashes? Probably not, but with business landscapes still increasingly uncertain, it may well be your best bet for getting operations back up and running in the shortest time frame possible.

In A World Of Competition, Here’s How To Make Your business Stand Out!

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Regardless of your business’ unique product or service, you always have to consider how to generate positive exposure for your business. The following contributed post is entitled, In A World Of Competition, Here’s How To Make Your business Stand Out!

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For most businesses, some healthy competition is a good thing. Indeed, it can encourage growth and challenge, and make sure they are operating in the most efficient way possible. However, as you might have already noticed, too much competition can make it hard for your business to stand out. Happily, there are some tactics you can use to resolve this. Keep reading to find out what they are.

Delight your customers

First, and more foremost if you want your company to stand out above the rest you have to go out of your way to delight your customers. This means going above and beyond the call of duty, not only delivering what you promised but even more!

One way you can do this is by offering amazing customer service, including follow up emails, the chance to rate and review your business, and by being easily contactable in case anyone has any problems they need resolving.

Additionally, you can delight your customers by making sure that any of the important touch points they use to interact with you, such as your website, has amazing UX. After all, the way the user (customer) experiences the process of engaging with your company will determine whether they come back to you to make a purchase or go to your closest competition.

Create unique branding and packaging

Another way you can ensure your product will stand out from the crowd is to invest some serious effort and money into the visuals. This means creating a strong visual brand that reflects your company’s values and is aesthetically pleasing to your target audience.

Of course, your brand should include a logo, as well as a company color palette and font. All of which should be used to create standout packaging so your product jumps off the shelf in stores and online.

Indeed, it is well worth considering high-end packaging finishes too, like the hot stamping and embossing you can visit https://universalengraving.com/lockup to find out more about. The reason being that packaging is more than just how your product is stored and transported, it’s also part of the experience of buying and owning it. Therefore, if you can impress at this stage, you are much more likely to get your product the attention it deserves.

Do some good

Finally, in today’s more eco and socially responsible consumer market you can help your product stand out by making sure you are doing good. Fortunately, there are several ways in which you can do this.

The first is by choosing ecologically sustainable ingredients when making your product. Something that, as you can see from this post https://www.foodnavigator-usa.com/Article is becoming increasingly important to consumers.

Secondly, be sure to address social issues such as fair trade, modern slavery, and a living wage in the manufacture and distribution of your products. Then you can highlight this as part of your USP, therefore doing some good in the world as a business, and doing some good for your business too. Namely, that you will have the edge over any competition that is not yet doing these things.

Case Management Solutions: What are they and who needs them?

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Depending what type of business you’re in, case management solutions my be valuable to your operations. The following contributed post is entitled, Case Management Solutions: What are they and who needs them?

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Financial Literacy, Business and Entrepreneurship are common themes throughout the Big Words Space so let us delve into a phrase that has cropped up multiple times quite recently: Case Management Solutions. Is this something you really need to consider for your business? Let’s find out what it is all about and if it could be a beneficial solution for many organizations.

First things first, what is a case management solution?

Case management solutions are applications or software systems that are designed to support a complex process and store a range of one’s data, consolidating this into a single database. Through using a system, case managers, whichever industry they may be concerned with, can regulate cases, allow for better record keeping and real-time updates, without the need for overwhelming amounts of spreadsheets and paper.

So, what are the benefits of a case management system?

As many companies move towards becoming paperless and reducing their carbon footprint, case management systems allow for a decrease in paperwork but ensuring that record-keeping is fully digital. By utilizing cloud-based storage systems, all content can be organized and managed via a single dashboard.

With many workers now working from home, along with many businesses being more global, there has never been a better time to have a remote system in place. All data can then be accessed securely by authorized persons, no matter where they are in the world.

Along with this, this is an ever-increasing need and desire to be able to access real-time and accurate information instantly. Therefore, using a case management solution with integrated cloud-based storage can be hugely beneficial to workers. In turn, this increases efficiency and accuracy across the workforce, potentially reducing the need to outsource.

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Combining the efficiency and accuracy of the cloud-based data, as opposed to plentiful paperwork or individual spreadsheets, resolutions can be met much more quickly and effectively through collaboration. With access being enabled for all relevant team members, individuals are able to access the relevant information and respond appropriately and speedily, communicating via a single interface. Seamless collaboration in this way also reduces the need for emails to be sent back and forth between various team members, saving confusion and time.

With this more concise communication and audit trail, there is increased transparency – one of the many benefits of digital record-keeping. All steps and communications in the process can be accessed and monitored, with risks being identified and problem areas being addressed. Transparency speeds up any reporting process or actions that need to follow and audit trails ensure that trends are able to be analyzed easily, with metrics and analytics being able to be retried easily.

Through the use of case management solutions, a personalized experience can be created for individual clients or consumers. Customer profiles are more streamlined, with all of the relevant information to hand, so responding to customer queries and questions is much more efficient and straightforward, expediting business productivity.

Startup Up Business Ideas

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you have a business idea and want to start your own enterprise, there are some things you need to keep in mind that will really help you out. The following contributed post is entitled, Startup Up Business Ideas.

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So you have decided to start your own business, that’s great. However, it can be hard to know where to get started and figure out what your next steps should be. We have listed below a few tips to help you get started on your business venture.

Write A Business Plan

The first step that any business should take is writing up a business plan. Your business plan should include an overview of your business, what you are planning to sell or offer, what your targets and goals are and what makes you stand out from the rest. Set goes for one, five and ten year and check in with it every now and then to see if you are keeping on track and amend if necessary. If you are unsure on how to structure your business plan there are many templates online to help you.

Grow Your Online Presence

Being online is vital for any business to thrive and be successful. Start by creating a website, it doesn’t have to be over complicated, just ensure it showcases what your business does, contact information and T&Cs. You don’t have to break the bank by hiring a web agency there are a few platforms out there that allow you to create your own website for a fraction of the cost. Sites such as Wix, WordPress and Shopify are all great examples of diy websites. If you are not great with technology there are many videos, articles or professionals out there that can help guide you.

Once your website is all up and running, you will need to think about opening up a couple social media accounts. Social media is one of the best ways to get your business noticed. Most platforms will allow you to advertise to a selected target audience of your choice. The leading social media platforms are Facebook, Instagram, Twitter, Tik Tok and Pinterest. Make sure you choose one or two platforms to focus on as having too many to focus on at once can become overwhelming.

Have The Right Equipment In place

When starting your business it can be hard knowing what equipment your office will need. Take a look at our must-have list below.
Furniture – Whether you are setting up your business in an office or at home, you will need some furniture to get you going. You could start with a standard desk and chairs but for the long term we would recommend investing in some ergonomic furniture.
Technology – You will need a computer that provides access to software such as word, powerpoint and spreadsheet. With everyone still having to keep their distance video calls are a popular way to communicate among customers, suppliers and work colleagues. Find the best software for your business, popular sites include Click4assistance, LiveHelpNow and Proficonf.

We hope these tips helped, it’s now down to you to put these tips in place and start growing your business. Whilst you are here take a look at our post on Should Your Small Business Look To Outsource?

Are You Setting The Right Standards For Your Business?

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. You shouldn’t just hastily start your business. You should also have standards and guidelines for it. The following contributed post is entitled, Are You Setting The Right Standards For Your Business?

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The right standards within your business might be very different to the industry’s standard as a whole, but this doesn’t have to be a bad thing. After all, we all work in our own ways, and the market fosters and celebrates innovation. However, you need to make sure your thoughts and goals are shared by your company as an entity.

You need to be sure that your employees or team members all pitch in like you do, and that you’re committing to a standard that your customers enjoy. So, here are some of the best methods for staying on top of maintaining the standards you really want your company to have.

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Define Your Standards

The first thing to do is realise what you want out of your company, and the kind of actions you want everyone working for you to uphold. After all, you’ve got values, and you want your business to grow based on them, so make sure you’ve got a pen and paper, and write down all your thoughts about what you want to see in a working environment every day. Turn them into actionable goals based on these points.

Make Sure There’s a Controlled Measurement

Now, once you have some standards written out on paper, you’re going to need to come up with some ways to objectively measure them. Of course, the biggest mark of success is a bigger profit than the month or year before, but before you reach a stage like that, you’re going to have to get into the details.

So, set an example to your team, then make sure you assess their skills and delegate tasks out accordingly, and always congratulate people on a job well done. Give them targets to reach, and never let a completed goal go unrecognised.

And don’t forget about the inhuman factor either. Run regular inspections on all office equipment, make sure guidelines are written out on how to deal with them – using LEM Products here is the easiest way to get the message across – and consistently update and maintain both software and hardware for a smooth working performance.

Get Ready To Coach Your Staff Through It

And then we come to the fact that some of your team members are going to perform under the standard you want. In situations like this, you need to put in a little more time and effort to really get the best out of them.

They might be finding it hard to adjust, or they might just need a little more coaching from the person who sets and maintains the goals. Simply put, if you really want your team to rally together on this, make sure you put in the work yourself and show them how it’s done!

The right standards in business are entirely up to you. Make sure your vision is shared by everyone else in your company, and always hold regular inspections to ensure your company’s infrastructure is performing as well as you are.

New Business Models Nobody Ever Expected Would Be So Successful

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Some of the most successful business models are those that no one sees coming. When this happens, they take the world by storm and only a select few experience the explosive profits from them, while the rest of the society benefits from their use. The following contributed post is entitled, New Business Models Nobody Ever Expected Would Be So Successful.

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Throughout history, we’ve seen a bunch of business models develop that have provided the average person with massive value – and made us all much wealthier. The nineteenth-century factory model, for instance, wasn’t pretty, but it was hugely effective, and it meant that the average person could begin living a semi-comfortable life.

In the 1920s, we saw the rise of the “bait and hook” model where manufacturers would lure customers with an initial low-cost product, and then upsell them. And in the 1950s, the franchise model was born, allowing businesses to grow very large while maintaining the incentive for excellence.

In the present decade, we’re likely to see the growth of some brand new and exciting business models, based on innovative technology.

There are already some seriously good examples of cutting-edge companies doing their best to change the way business works. Here’s what’s likely to emerge.

The Bluetooth Economy

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Imagine being able to confirm your identity wherever you went and gain access to facilities, garages, or your place of work 24-hours a day.

At the moment, seamless technologies are few and far between. But Bluetooth could offer companies an entirely different model.

Take the concept of storage smart entry, for instance. The idea here is that people just use their mobile devices to gain access to their storage areas instead of having to rely on keys or on-site personnel. But the same principle could apply across the economy. Stores, for instance, could allow trusted customers to let themselves in whenever they like, pay for products as they shop, and leave, without having to interact with an actual cashier. It sounds crazy, but it could happen.

The Transformation Economy

The more philosophical you become, the more you realize that material wealth isn’t the be-all-and-end-all to personal satisfaction. But that’s creating a problem in the wider economy. Most people don’t know what to do other than chase money. And it’s leading to a kind of existential anxiety where individuals aren’t quite sure why they’re here or what they’re doing.

The so-called “transformation” economy is trying to change that. Here, gurus in various fields are offering their services to help people navigate the strangeness and infinite complexity of life. Now that most people are wealthy (at least by historical standards), the hope is that they can use their money to derive a little more meaning from life. Once you’ve got all the trappings of luxury, what else is there to spend your money on than improving your lived experiences?

The Decentralised Economy

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Imagine a world in which each person sells their services to a range of companies but isn’t an employee of any.

It sounds a little dystopian, but the reality will be different. It’ll feel way more empowering than having to slog it out with a single employer, year after year. Instead, you’ll be able to dip into different kinds of work, face new challenges, and, hopefully, increase your pay at the same time.

The decentralized economy will hopefully allow anyone to earn money from anywhere, potentially solving the problem of unemployment.

Dollars And Sense: How To Manage Your Money Better

A key focus of my blog in Financial Literacy/Money. Winning with money requires more than just its generation. The management of it is also key. Even a relatively small income can be leveraged into strong financial position if managed correctly. The following contributed post is entitled, Dollars And Sense: How To Manage Your Money Better.

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Let’s face it – most of us aren’t particularly good at managing our money. We have all these plans we’d like to carry out in our lives, but we never quite have the resources to make them happen.

Mostly, the problem isn’t lack of income – it’s financial mismanagement and lack of planning.

Like it or not, money is an optimization game. The earlier you start thinking about your future, the better. When it comes to personal finances, you can’t fly by wire.

Start Your Planning Now

It doesn’t matter how young you are, financial planning should begin immediately. You need to map out what you want from your financial life ahead of time to ensure that you eventually get there. If you don’t know where you’re going years in advance, you’ll remain in a financial quagmire, unable to escape, according to Inc.com.

Work out how much money you’re likely to get paid over the next ten years. Think carefully about how you’ll spend and save it, and what you want to do with it. Work out how much money you’ll have leftover (that you don’t have to spend on essentials) for all your most-wanted projects and purchases.

Don’t Be Afraid To Borrow

Borrowing is good for two reasons. It helps to improve your credit score and it allows you to shift your consumption to the present – a great idea if you’re low on income right now.

Sites like paydayloanspro.com/, for instance, will provide additional money if you have a regular income.

Building up your credit score is a good idea in a low-interest rate economy like ours. It is much better, for instance, to pay for a car with zero-interest installments than it is to pay the full price upfront.

Paying full price means that you deny yourself to invest the capital for the duration of the loan and gain interest for yourself.

Think About What You Really Want

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How many people do you know who buy things on a whim and never really use them? A lot, probably.

And there’s a good reason for this: modern marketing is very clever. It knows how to get under our collective skin and make us believe we need things that we really don’t.

Therefore, it’s worth taking a step back and really thinking hard about what you want. Make a list of stuff you want to buy on a whim and a list of items that you’ve wanted for a long time. The stuff on the second list should always be your priority. That Friday-night take-out can wait!

Put Your Money In Tax Wrappers

Nobody wants to get to retirement age, only to discover that they have to pay a massive tax bill on their income. Fortunately, there are plenty of “tax wrapper” accounts out there that allow you to make massive financial savings. With these, you either pay the tax upfront and don’t have to pay any capital gains when you drawdown or you pay tax when you draw down but none on your income upfront.