Big Words start conversations and open doors to new places.
Author: anwaryusef
Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath.
Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics.
Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Most people get into business to make money which comes from sales. If your business is not generating sales, you must troubleshoot it to determine why and if you can rectify the situation. The following contributed post is entitled, 4 Reasons Why Your Small Business is Not Making Sales.
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If you are concerned about your small business not making sales, then you are in the right place. This guide will tell you whatever you need to know, while also helping you to empower your business by making the right decisions from the get-go.
You Are Marketing and Not Selling
Reaching out to a contact is a sales call, if you know that there is a need or interest for what you are selling. If you are calling to introduce your offer and your pricing, then this is a marketing call. If you want to succeed then you need to make sure that you know the difference. They also spend time tweaking their site, creating blogs and catching up over coffee. This is great for marketing and it may well lead to sales over time, but at the end of the day, these activities won’t be generating sales directly. If you want to fix this, then you need to be honest and you also need to look at which meetings are generating sales. If you find that you are only selling to 10% of your marketed customers, then find out what profiles are buying from you the most and then go from there.
Being able to reach 300 people might sound very impressive, but you have to think, are all 300 people actually possible buyers for what you want to sell? In the case of a training or teaching business, you may be more successful in following up with 30 people who all work in HR, or even people who are business managers. Sure, you may talk with someone who is not actually a buyer, but they may know someone who is. This is useful but it’s not classed as selling, you’re technically still marketing. If you want to fix this, then you need to take the time to review your contact list and you also need to try and prioritise those who have a need. If you want to target people more, SEO is a great way for you to do that.
There’s No Urgency
You may be able to connect with someone who is interested, and they may even have the budget to buy your product, but at the end of the day, they may well have other priorities. This can include budget, time and even attention. If you want to close a sale, then you have to make sure that your offer is a priority. During your sales process, you have to make sure that you confirm deadlines and any constraints that your audience may be facing. You need to remind your prospects about what you offer, and why it is so important for them to buy from you right now.
There’s A Better Alternative
Your prospect might need whatever your business has to offer right now, but they may have other choices to fill that need. There may be other companies out there that are able to offer what you do, or it may be that the customer is trying to fulfil the need themselves. Either way, the fix for this would be for you to remember that your customers have choices. You need to make sure that yours is always seen as the best one, one way or another.
Two focuses of my blog are Creating Ecosystems of Success and Health/Wellness. Many people find positive affirmations to be important tools for moving through the world and dealing with life’s challenges. This guest post lists 15 positive affirmations for you and is entitled, 15 Powerful Positive Affirmations to Help You Stay Motivated at Anything.
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Affirmations have a significant impact on your day-to-day life as it sets your course’s tone and mood. Studies have shown that positive affirmations have mental and physical benefits that impact their overall well-being. Start your day with these powerful affirmations that will keep you motivated in anything.
1. I am a work in progress towards positive change.
Embrace that you are on a journey that you will become a better person. Start the day with the thought that you are a work in progress and that each person has their journey. Tread a positive change in your life by affirming it today.
2. Today is going to be productive.
Boost motivation in whatever project, chore, or goal you have in mind by affirming it first thing in the morning. Start being productive by having a positive thought of productivity. Having a positive affirmation on productivity will set your course towards all your goals today.
3. I deserve success and the things I have today.
Set out that you deserve the success you have today. Knowing that you deserve the things you have affirms that you don’t hold back on your goals, and you are in a constant state of gratitude for everything you have. Aside from manifesting success, owning that you deserve it strays away from self-sabotage.
4. Happiness is a choice, and today, I choose to be happy.
Choosing happiness is a great way to let go of the things that hold your emotions back. Forget things that cannot be changed and choose a better outlook in life by letting happiness prevail in your thoughts. Exemplifying happiness as the choice will reflect on you physically, and the happiness within you will radiate to the people around you.
5. My past does not define me.
Letting go of who you were in the past can sometimes be a struggle. It is easier to accept that the past is no longer in charge of you are in the present. Take every past mistake and difficulty as a learning process. Acknowledge that your past is way behind you and that it won’t hold you back to the things you can do today.
6. The door of opportunity is open, and I will take advantage of it today.
This affirmation shows that you acknowledge that there are a lot of opportunities you can grab today. Positive affirmations are set to open doors that fill your thoughts with nothing but abundance. This thought sets out that you are open to set your life to a positive course of change.
7. All I need is within me right now.
Before you start your daily chores, a positive affirmation that you have everything you need is within you will help get things done. This positive affirmation negates out that there are still things you need beyond what you have. It also highlights that what you have are sufficient to deal with your day to day quests.
8. Note to self: I am enough
Having a mental note that you are enough gets you to a lot of places in life. There will be an instance where self-doubt eats up your day, but knowing your worth and recognizing that you are enough will change your perspective in life. Know that you are enough in all aspects of life. Accept compliments and validation, and accept that you alone are sufficient to keep yourself happy and motivated.
9. I am loved.
Keep this positive affirmation to yourself to have the glowing mindset of great value in this universe. Thinking that you are well-loved changes your outlook and will.
10. My goals are set, and I will accomplish them today.
Keep your eyes and your mind on your short and long term goals. A positive affirmation of your goals for the day will set it on fire. This affirmation is part of you trying to let the world know that you are goal-oriented and there is nothing that can set you apart from it. Abundance and productivity will come your way if you are focused enough and have a positive mindset.
11. I won’t let what other people think of me affect me.
Having a fear of what other people think is a significant obstacle you can easily overcome. Implanting what other people will think of you has a significant impact on your thoughts. Set out that you will mindlessly go on without their negative energy to focus more on your goals.
12. I will nourish my body with the right food choices.
Food can be a great source of comfort, especially when you are having a rough day. Positive affirmations have physical benefits, especially if you are mindful of what you eat. Positively affirm that you will choose healthy food choices, and other aspects of your well-being will follow.
13. I believe in myself.
Create no room for self-doubt today. Believe in who you are and what you can do today. There is no reason for you to doubt the things you are destined to do. You may stumble and fall but know that it is part of the process you are in. You are your best cheerleader, so affirm that you believe in all you can do today.
14. I am grateful for everything I am and everyone around me.
Part of having a better and more peaceful mindset is recognizing some people believed in you. Having a grateful heart plants seeds to pass on the good things that happened to you along the way. A positive affirmation of who you have become and the people around you balance the negative energy set out by others.
15. I am at peace with myself.
There is a difference between being at peace with the world and being at peace with yourself. This positive affirmation sets out that you have accepted your flaws and mistakes and that you are in the process of growing and changing. There is no definite you, and being at peace with yourself can clear out the clutter and clouds of doubt in your mind.
Say these positive affirmations to yourself and feel inspired, motivated, and empowered! Finally, love and trust yourself. You are you – and you CAN!
About the Author
Charles Vallena
Charles is the editor-in-chief at TheSleepMatters.com. He provides expert insights, guides, and reviews on the best mattresses online. When not working, you’ll often see him watching Gary Vaynerchuk and Tony Robbins’ motivational videos on Youtube.
Three focuses of my blog are Career Discussions, Health/Wellness and Workplace Discussions. Working in an industrial setting comes with its own unique set of challenges. If you’re working in such settings, you have to take the precautions to maintain your health. The following contributed post is entitled, Maintaining Your Health In A Modern Industrial Environment.
Working in an industrial area will always come with some dangers. Machines can be misused, accidents can occur, and the materials being used don’t always react in the way that is expected. Of course, though, while you may have to work in a factory, warehouse, or on a building site, you don’t have to accept these risks without minimizing them. To help you out, this post will be exploring several of the key areas that will help you to maintain your health when you work in a place like this.
PPE
PPE can be extremely important in an environment like this, with things like hardhats, knee pads, and breathing equipment being very important to maintain your health. You should make sure that you know the law in your area, pushing your bosses to invest in the items you need for your role. This will be different in every job, with some people needing far more PPE than others. Of course, though, this should be easy to figure out.
Equipment
There is a lot of equipment used in industrial settings that can make or break the safety of your environment. Ladders, warehouse shelving, and the machines used in these places need to be adequate for their jobs, while also being used in the safest possible manner. Training is key when you’re using the equipment that comes in this sort of environment, but you may have to push your employer to put you through this if you feel you need it to be able to do your job safely.
The Building
If you work inside a building, the odds are that you are exposed to particles that aren’t usually found in the air. Many production processes involve gasses that can be harmful to people, and even the dust that is found in many warehouses can damage your health over time. This makes it well worth using some sort of mask or ventilation when you are at work. Many modern industrial workplaces have special air filtration systems in place for this.
Sound
Your hearing is one of your most crucial senses, but it can easily be taken away after years of being exposed to loud noises. People who work in loud environments should always wear ear protection, ensuring that they don’t suffer from problems once they retire, while also ensuring that their employer is safe from legal issues. It can be hard to tell when noise is hurting your ears, but this is something that you have to be very careful with.
With all of this in mind, you should be feeling ready to take on your health when you work in an industrial environment. It’s always worth keeping yourself safe when you are work, but you also need to keep in mind that your boss should also be interested in keeping you safe. If your employer ever ignores the safety tools you need, you can easily fight back and take them to court to get the problem solved.
Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In 2021, the majority of business is now done online in some way and you thus have to figure out how to optimize your online presence. The following contributed post is entitled, Mastering Your Online Presence No Matter Your Business Type.
You cannot take your business to the next level if the design of your website isn’t performing. If you are sending out mixed messages about your brand or making it difficult for the viewer to find the information they are looking for, then you are putting your business at a severe disadvantage.
No matter whether you offer consultancy services for SMEs or you sell insulated pallet covers, you need a website that looks professional, stylish, and reflects your brand image, but will be engaging and easy for the viewer to use.
The web development process is an extremely critical part of building your online presence. If you cut corners now or choose a poor quality company, you will suffer in the long-run. You need a company that can turn a unique design and effective strategy into something that works successfully on the web. This involves extensive experience and knowledge of code and a thorough approach and application.
Search Engine Marketing
Search engine marketing is a necessity for all businesses and websites. You can have the most stylish and impressive-looking site on the web, but if no one sees it then what’s the point? Search engine marketing is all about using a number of techniques to make sure your website features high up on the search engine result pages.
When you search for something on Google, how often do you look at the results past the first page? Not very often, right? That’s why you need to feature on the first page to increase exposure and ensure your website is generating a high level of traffic.
Nevertheless, it is not just about getting to the top, it is about how you do it. A lot of marketing companies use black hat techniques. This means that they manipulate Google and other search engines to get to the top. However, search engines are getting more sophisticated all of the time and this approach will only damage your website in the long-run. Work within Google’s parameters to deliver organic and lasting results. This is the key to success.
Google AdWords
All businesses should make sure they have an effective Google Adwords campaign in place. This will put you in the best position to market your products and services via Google and its affiliate sites. Google Adwords can help instantly drive customers to your business. If you need a quick boost to your bottom, Adwords can be very effective. This is especially the case when you consider that Google AdWords can be highly targeted – from mobile targeting, to location targeting, to time targeting. This puts you in the best position to appeal to your target consumer base and ensure you are getting the most from your campaign.
Domain Name
This is an extremely important part of building your online presence. There is a lot to consider. Not only does your domain name need to reflect your company’s name and your brand identity, but it needs to be easy to remember and type. You may also want to consider incorporating keywords and targeting a specific area. You need to choose an appropriate domain name extension as well.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If you’re a business owner, you always have to be thinking about how to maintain your operations and take it to the next level. The following contributed post is entitled, What Do You Need To Take Your Business To The Next Level.
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Your business is the most important thing in your life. It takes a lot to build up a business and even more if you want to keep smiling. After a little bit of research on the topic, we are now going to be looking at what you’re going to need if your business is going to be taken to the next level. If you would like to find out more about that topic, keep reading down below where we will be discussing it.
The first thing that you are going to need is competent staff. People mess up, it’s human nature, but when your housekeeper for example, has done nothing but make mistakes from the second they walked through the door, it might be time to start looking for new people to replace the ones who aren’t working hard. You’re building a business, and no matter what product or service you offer, you should make sure that your staff know how to sell it. They need to be working as hard as they possibly can, and if they’re not, you need to ask them why they aren’t putting in the effort.
The staff have literally everything to do with sales. They are the people that clients have to interact with, so maybe it’s best if they go to the customer service training, and come back to find that their drink is gone and they need to buy another.
Professionalism
It’s also essential for you to look and be professional too. As you start to grow, it’s essential to look the part. You need to give your clients and customers the right impression. But not only that, you need to have the right services in place too. Now that you’re business is getting better, you need protection. This is where insurance comes in.
Business and liability insurance is important. Protecting your property and your operations is so important. Research the kind of policy you need and find maximum public adjusters that you’re comfortable with should you need them. Take out the policies that suit your business niche and have peace of mind knowing that everything you built is protected and cared for should anything happen.
Money
Finally money has always been a big issue for a lot of businesses. If you have put the money up yourself to fund the business, then you are the one who is calling the shots, and you need to make a decision as to what, why, and how you want to sort out the money. A lot of people are trying to find funding helpful to a business though, and we guarantee that Casey & Associates are the best.
You need to sort out your money so that you know if your business was in the red or not. In fact, in some cases there is so much money involved that you need a professional service like CanExport Grant Writers to help you manage all of the winnings for the future.
The Dedication
The final thing that you are going to need to be aware of is the dedication levels in your business. Employees need to be ready to work, and this isn’t always easy. If you want your business to go to the next level then it is super important that you hand it over for a little while to someone who can build it up more successfully than you have done so far. We’re not saying that you’re a bad person, or so Theo got for not being able to listen to the standard you have for me.
We hope that you have found this article helpful, and now see some of the things that you’re going to need to take your business to the next level. If you are happy the way you are right now, then that’s completely fine you don’t have to worry about expanding the business at all. It’s totally your call, but now you know how to do this if you do ever want to. We wish you the best of luck.
Two focuses of my blog are Organizational and Management Discussions and Workplace Discussions. Most workplaces are businesses and organizations with a purpose. Increasing equality in your workplace however may increase your overall efficiency in terms of achieving that purpose. The following contributed post is entitled, 3 Ways We Can Strive For Equality In The Workplace.
For women embarking on a career in the modern world, there is still a battle to fight. But it shouldn’t be like this across-the-board. Thankfully, there are many businesses that are striving for equality in the workplace. But what are companies doing to promote equality in the work environment?
Changing the Culture of the Company Changing the culture of an organization is crucial, but it’s something that is not done overnight. Can be to do with changing how people work. There are many projects that foster collaboration, and this means that when you start to alter the culture of a company and become more inclusive, this means there will be some kickbacks, but this will help to weed out the less forward-thinking employees.
Bringing In Mentors To facilitate change on a regulatory as well as cultural level, you have to bring in people to mentor. This means ensuring that people are going to listen to an external voice, but also a mentor can facilitate and guide employees in the right direction so that it becomes a proper cultural change, rather than a surface area change.
Educating Employees on Gender Bias Education is the fundamental tenet of facilitating change in any organization. If you have a look at the infographic below, you can see that when it comes to overcoming gender bias you’ve got to educate your employees as a matter of priority as well as make sure that employees are aware of equality, such as through being paid the same. When it comes to facilitating change in an organization, it can take a lot of work, but equality is something that shouldn’t just be there in the regulations but should be part of the company’s fabric.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When many people think about making more money, they default to going back to school for a higher paying job. A key to financial success however is figuring out to make more money with the skills that you already have. The following contributed post is entitled, Alternative Ways To Use Your Skills and Earn a Secondary Source of Income.
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The pandemic has no doubt brought many financial issues to our doorsteps. Whether it’s work hours or increased bills and living expenses, those of us that don’t have a lot of savings are going to suffer as we weather the storm. Fortunately, there are plenty of ways to create alternative sources of income by using your existing skills.
So in this post, we’ll be taking a look at some of those methods and how you can secure your financial situation.
Regardless of what your usual job is, there’s probably a way to teach others the skills you’ve picked up and make a profit from it. Whether you’re a baker, an artist, a writer or a fitness instructor, you can impart your knowledge onto others for a fee and make a fairly decent living from it.
You’ll definitely need to register yourself for a teaching platform if you want to get some exposure. The alternative is to get on social media and advertise that you’re offering lessons, then spread the word a bit by speaking to friends and family members.
Look for work on specialized job boards and platforms
There are actually lots of specialized job boards and platforms that offer employment. These jobs typically don’t show up on general job boards and job search websites because they’re typically offered to industry veterans and experienced individuals.
For instance, you could get a job working with an audio visual crew at an event if you have the expertise, or you might be able to find work as a logistics driver by searching for jobs with specific companies. There are lots of options out there to pick from, but you need to know where to look.
Get on social media and look for work
Social media is a surprisingly effective way to get a job these days. This is because there are lots of people looking for temporary workers and freelancers, but they only advertise on social media because they want to work with people that already follow their brand.
This generally leads to engaged employees that are more understanding of the brand and what they do. This is what makes social media an effective recruitment tool and is one of the reasons why a lot of companies have turned to platforms like Facebook and Twitter to find employees.
Start your own brand as a freelancer
The idea of working as a freelancer might be off-putting to some, but it’s actually an incredibly effective way to earn a secondary source of income if you have marketable skills. This usually means something creative such as design work.
Starting your own brand and growing it isn’t easy, but it’s certainly one of the best ways to look for work as a freelancer. Alternatively, you could pitch ideas to companies to see if they’re willing to hire you on a per-project basis. It’s a great alternative to just waiting around for work and you generally need to be active when searching for employment as a freelancer.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what your business is, one of it’s most critical elements is its branding and image. How do people identify with it? What makes your brand unique? What will allow your business to stand the test of time? The following contributed post is entitled, How to Improve Your Company’s Brand Consistency.
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If your brand isn’t communicating and performing in a way that offers consistency, you’ll struggle to make a breakthrough with your target audience and that’s obviously not what you want. Consistency really is key and if you’re not getting it right, now is the time to change that. We’re going to talk today about the many ways in which you can make your brand more consistent, so read on now to learn more.
Strive for Authenticity
The first thing your business should start working towards is greater authenticity. Your brand needs to stand for something real and honest if you really want people to connect with it in a meaningful way. Failure to do that will result in your business coming across as disingenuous and dishonest marketing is often very easy to spot. It’ll also make it a lot harder to achieve consistency.
Focus on Online Channels That Align with Your Brand
It’s not just the way in which you communicate or present your brand on online channels that matters and that says something about what your brand is; it’s also about which online channels you choose to focus on. Different social media channels offer different benefits and have different demographics making up the user base. Be sure to choose the ones that align with your brand best.
Speak with a Consistent Tone When Communicating Online
When you’re communicating online, the voice with which your brand speaks is one that needs to be kept consistent. There are few things worse than a brand’s channel that seems to change its tone of voice from day to day depending on who’s working on social media that day. Keep it consistent and create a brand voice that goes beyond the person writing the tweets.
If you want to show the world that your brand is smart, reliable and trustworthy, you might want to create a dress code or uniform for your employees. This is something that’s obviously most important when you’re operating in a customer-facing field. Places like trendsjeans.com can offer wholesale products if you need to buy clothing for a large workforce.
Work on Your Corporate Culture
The internal culture and meaning of your brand will have an impact on the way in which that brand identity is projected to the rest of the world and that’s something that you can’t afford to overlook if you’re going to have any chance of being successful here. Work on your corporate culture and make sure that it aligns nicely with the brand identity that you want the outside world to see. It really will make a big difference.
Now that you know more about the steps that’ll help your company achieve a greater sense of brand consistency, all that’s left for you to do is start putting some of these ideas into action. When you do so, you’ll give more clarity to your target customers and improve your approach to communication.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. For anyone unfamiliar with the business world, it is closely intermingled with the legal world. In fact, most successful businesses have a strong legal component. To not have one is literally flirting with catastrophe. The following contributed post is entitled, Importance Of Law In Business.
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Every business owner, whatever their area of business, naturally exposes himself to legal risks during their business activities, so he is required to build a proper legal envelope that will protect them and their business, reduce risks and avoid unnecessary expenses and damages in the future. Here are some important tips that will help business owners identify the relevant potential issues in their business activities.
If the business operates as an authorized dealer, it must be examined how the business owner’s exposure can be minimized in the face of potential lawsuits or legal proceedings. If the business is run as a partnership, it is important to draw up a partnership agreement that will regulate the relationship between the partners, their rights and obligations towards each other and towards the partnership itself. If the business operates within the framework of a limited company in which there is more than one shareholder, it is very important to draw up a founding agreement which will regulate the legal relationship between the shareholders themselves and the company. Law is vital for any business, therefore, seek out a great team and be educated on employment law.
Every business that provides services to customers must have a quotation document/ contract agreement that regulates, among other things, the legal issues between the business and its customers. It is also very important to draw up agreements that determine the business’s relationship with external parties with whom the business works on a regular basis, such as: employment agreement (mandatory by law), service agreements, supplier agreements, cooperation agreements, franchise, license agreements, marketing and more.
Maximum protection of the intellectual property of the business and its owner: One of the significant, important and valuable assets for the business and its owner is its intellectual property which is reflected in the copyright (eg works, collections, articles, designs, photographs, software, source code, applications, methods and more) as well as in its trademark which symbolizes the unique brand the business has gained a reputation for and sets it apart from the rest of its competitors. Therefore, it is of utmost importance to protect these rights as soon as possible by registering them in your city or abroad and anchoring them in appropriate agreements when there are agreements with third parties.
In the case of a unique and innovative venture in its infancy, it is important to draw up a confidentiality agreement tailored specifically to the relevant venture and to sign all the parties exposed to the idea. It is also important to draw up contracts related to the enterprise’s platform.
Proper conduct in collecting payments from customers: It is very important to make sure that each customer signs a quote or demand for payment (also on a tax invoice that constitutes a demand for payment) and makes sure that there is a full signature. Any written commitment of the client by email, notices, watts-up or anything similar should always be kept to ensure a strong paper trail and to allow you the justice you deserve, if something goes wrong.
Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s modern digital age, it’s important to manage and understand your business’ online presence, especially since so much business is being done there. The following contributed post is entitled, How to Improve Your Business’ Online Presence.
Are you looking for ways to improve the online presence of your business? Being visible online is essential for every company, especially in the current climate. Most companies rely on their website to attract new customers, so if you are not getting seen online, you may be missing out on valuable opportunities to attract new customers.
Companies with a strong online presence have typically fared better during the COVID-19 situation, as they have been able to continue attracting new customers and trading during a time when physical stores and offices are closed. If your online presence was not a priority before the pandemic, then you may decide that now is the time to make it a priority. But, the question is, how do you go about improving your business’ online presence? What does it take to get noticed online amid all the other companies trying to attract the attention of potential customers? In this article, we will examine the steps you need to take to make your business stand out online and convey the right impression.
Design the Perfect Website
Your company’s website is the most powerful tool available to you when you try to raise your online presence. If you have been relying on social media to get noticed by your target audience, then you may want to reconsider this and get a website to extend your reach.
A well-designed website is vital to make your business look professional and ensure that it appeals to your target market. The design of your site needs to provide an excellent user experience. The website needs to contain all the elements required for visitors to easily navigate it and find the information they are looking for. Using a professional web design service is the best way to create a website that perfectly matches your needs and performs well. Using their knowledge, skills, and experience, your web designer will help you create a website that boosts your online presence.
Focus on SEO
You may have heard a lot about search engine optimization, or SEO for short, but may not be familiar with how it works. SEO is a vital part of any website and helps it to get noticed. Successfully optimizing your website helps it to rank higher on Google and other search engine results pages. The higher your website ranks on the results pages, the more visible it is to your potential customers. Optimizing your website yourself can be a daunting task. If you get the optimization wrong, it can harm your ranking position, and Google may penalize you for doing this. Search engines continually adjust their algorithms so that they cannot be cheated. This makes SEO a difficult skill to master and incredibly time-consuming. For these reasons, it is often better to use an SEO expert to make sure that it is done correctly.
A large part of perfecting your search engine optimization is the creation of engaging, high-quality content. Populating your website with informative content will improve your search engine position. This will also add to the professional feel of your site.
High-quality content can help to improve your website’s conversion rates. Informative content provides potential customers with all the information that they need to make a purchase decision. Working on your content will also help you engage more with your customers by bringing the personality of your brand to your website.
Use Social Media Successfully
As well as creating a professional-looking website that is packed with useful content, you also need to utilize social media when building your online presence. To maximize the impact of your online presence, you need to use your social media accounts and your website in tandem. Sharing content from your website to your social media accounts is an excellent way to ensure that it gets seen and drives more traffic to your website. Getting your social media followers to click through to your website will help to boost your page views and extend your online reach.
To use social media effectively, you will also need to consider which platforms work best for your business. Your choice of social media platform will very much depend on your target audience. As a general rule, younger audiences tend to use Instagram more frequently, and older audiences typically spend more time using Facebook. Figuring out which platforms to focus your attention on and tailoring your content accordingly will help you maximize your reach and increase engagement with your posts.
Posting content regularly on social media is vital to keep your pages active and your audience engaged. If posting on social media regularly becomes too time-consuming, you may find it useful to use a scheduling tool. Using a scheduling tool enables you to plan and schedule your posts in advance and is often a more convenient way to run a business social media account.
Monitor Your Progress
After all the hard work you have put into boosting your online presence, you must monitor your progress. Checking your analytics each week is not only an excellent way to see the results of all your work; it is also useful for planning future content. Checking your website stats will enable you to see which pages receive the most views and how long your website visitors are spending looking at these. This information provides a useful insight into the type of content that appeals to your website visitors. You will also be able to see which content does not interest them as much. These insights provide you with the perfect opportunity to make informed changes to your content to make it more appealing to visitors to your website.
If you examine your website analytics a little more closely, you will also gain an idea of how these visitors arrived at your website, i.e., via your Facebook posts or through Google. Understanding how much traffic you have coming to your website and where it came from provides you with the knowledge you need to grow your online presence further.
