Big Words start conversations and open doors to new places.
Author: anwaryusef
Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath.
Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics.
Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.
Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With the invention of the smartphone, a host of new possibilities were also created. The following contributed post is entitled, Quick and Easy Ways to Make Money From Your Phone.
There are many ways you can start a side hustle and earn some extra cash. However, this can take a lot of time and investment. If you are looking to make quick money without a large monetary or time investment to get you started, then there are plenty of alternatives from the convenience of your phone.
Mobile phones have only become more sophisticated with time, and you are now able to house everything on a small device, from your photos and contacts to streaming your favorite Netflix shows and making money.
Put your smartphone to good use and make some extra cash. Here are some of the top ways you can make money from your phone that are quick and easy to do.
#1 Market research firms
There are a plethora of market research firms around the world that will allow you to sign up and take part in the research. Some of the easiest ways you can do this are to sell your data. Once you have found a company you are happy to work with and installed their app, you don’t have to do anything else for it. Market research firms will use your data for their research and in return, you get paid for it.
#2 User testing
There is a demand for user testers all around the world. Many big brands want people to test their applications and websites before they go out to market. You can do all of the user testing from your phone. All these companies ask for in return is feedback that will help them improve their branding, websites and services. You can simply test websites and leave reviews, or you can take part in online interviews (which can be done on your phone if you have a video conference app installed).
#3 Betting
Betting is a fun, convenient and easy way to earn some extra money from your phone. It is also extremely simple to get started with. There are many types of betting that you can get involved in, and many that carry fewer risks, for example, binary options, which come with two different payouts. You just need to find reputable binary options trading brokers to help you get started.
#4 Surveys
If you have 5-10 minutes per day, then you may wish to work through some surveys. These are simple to complete and can be done on your smartphone. There are a variety of different surveys to choose from, some are a few minutes and some are much longer. You can opt for cash, or gift cards in return for your time.
#5 Investment apps
If you don’t need cash right now, you can use your smartphone to invest your money to help you secure your future. There are a variety of apps on the market, for example, Betterment, that can guide you to invest and take control of your money. Many of the applications will enable you to create your own goals, that will help you to create a plan tailored to your budget and needs. This is a great and hassle-free way to get started with investing and making money.
If you don’t have the time or desire to start a side hustle, but you would like to earn a little extra money, these are some of the top ways to get started using your phone.
Two focuses of my blog are Career Discussions and General Education. No matter which career or path in life you choose, you have to think about how to keep improving. The following contributed post is entitled, How To Make Yourself A Better Candidate.
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The job you really want isn’t only the job of your dreams; if it’s as good as you think it is, then it’ll be the job of many other people’s dreams, too. And that means that there’ll be plenty of people applying for the position. Of course, you likely did not need us to tell you that. If you’ve applied to any worthwhile job in your adult life, then you’ll know just how competitive the best jobs can be.
That’s not something that you can change. However, what you can influence is how appealing you are as a candidate. In this blog, we’ll look at some tried and tested tips for doing just that. Take them all on board, and you’ll likely find that you get called for many more interviews than before!
You’ll be raring to go once you enter the job market. But a job might not come straight away. In some cases, you might be waiting a while for your dream job to come along. In the meantime, you can help elevate your chances of being successful by continuing to improve yourself. This could take the form of studying courses, improving your skills, or anything else. That way, when you do make it to the interview round, you’ll be able to talk about what you’re currently doing, not only what you’ve done in the past.
Put Yourself In a Position To Succeed
You can enhance your chances by putting yourself in a position to succeed. By this, we mean reading up on what you may need to do in order to be offered a job. Many companies, especially big companies, have their own hiring process, and not every aspect of this process is a mystery. If you were applying for Boston Consulting Group, for instance, then you could learn about the BCG pymetrics test. Google also has its own set of thought-provoking questions that it asks candidates, many examples of which you can find online.
Only Apply For Jobs You Want
It takes a lot of work to apply for a job. Or, at least, it should. If you’re applying for any and all jobs as a way to increase your chances, then we’ve got some bad news — you’ll probably be reducing your chances of receiving a positive response. It’s important to only apply to the jobs that you really want, as this will ensure that you put in the necessary amount of time. While companies do receive a lot of applications, the majority will be pretty low-quality. Stand out from the crowd by really making your application a good one.
Read Widely About Your Industry
Finally, you can show your prospective employers that you’re serious by showing that you know not only about their company but about the industry they work in. If you can show that you have a deep understanding of the industry, then you’ll be making yourself valuable. Employers always want to have experts on their team, and that’s just what you’ll be.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. When you run a business, you want to make sure to ensure profits, but you also have to figure out how to you save money as well to maintain operations so that you’re always cash flowing. The following contributed post is entitled, Money-Saving Strategies For Small Businesses.
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Balancing the books is one of the most difficult challenges for small businesses. Most startups and small companies operate on tight budgets, so it’s hugely beneficial to capitalize on opportunities to save. Generating profits doesn’t just boil down to bringing money in. It also depends on controlling spending and regulating outgoings. In this guide, we’ll explore some money-saving strategies for small businesses.
Flexible staffing structures
Staff wages account for a significant proportion of expenses for most employers. In some cases, it’s not possible to explore an array of options, but often, business owners can save by embracing flexible systems and structures. If you have a small core team, for example, you could consider options such as offering short-term contracts for specific projects or seasonal work, hiring temporary employees, adding part-time staff or outsourcing. Outsourcing is an increasingly popular option for businesses of all sizes because it facilitates access to additional services and skills without adding to the wage bill on a permanent basis. Examples of services and tasks that can be outsourced effectively include digital marketing, cleaning, IT support and logistics.
Most businesses rely on equipment, technology, tools and supplies to provide customers with products and services. The cost of buying and maintaining equipment can spiral. If you’re looking to upgrade technology, replace tools or buy equipment or supplies for your company, it is worth comparing prices, getting quotes for hire packages and looking for ways to save by buying surplus or second-hand equipment. For glassware, furniture or kitchen equipment, for example, search for discount restaurant supplies, compare hire prices versus purchase costs and look for companies or stores that offer used and preloved products. For retail units and cafes, you could look for second-hand fittings and try upcycling furniture.
Reducing energy consumption
The cost of gas and electricity has risen sharply in the last 12 months. Reducing energy consumption is an effective way to lower bills and make a positive contribution to the environment. There are multiple ways companies can reduce consumption, including boosting energy efficiency by upgrading to smart appliances and swapping old light bulbs for newer versions, using sensors and thermostats to prevent wasting energy and insulating business premises. If you use company vehicles, or you have a business fleet, it’s also worth exploring green vehicles. Electric and hybrid cars are often more expensive to buy but you can start saving on running costs immediately. You can also implement policies and guidelines to encourage your staff to use less energy. Even the smallest things, like turning computers and electrical appliances off at the socket, can make a difference.
Financial issues are the most common cause of business failure. If you run a small business, and you have a tight budget, you can increase profits by boosting sales and reducing expenses. Look for ways to lower spending by exploring flexible staffing structures, searching for the best deals on equipment, tools, resources and supplies, upgrading to smart technology and lowering energy consumption. If you can increase your income while reducing spending, your books should look much healthier.
Do Timely Maintenance and Repairs
Any business owner knows that saving money is essential to success. After all, the bottom line is what matters most. One way to save your business money is by investing in regular maintenance and repairs. You can proactively address potential issues instead of waiting for something to break down. This can often be done at a fraction of the cost of repair or replacement. In addition, regular maintenance can help extend your equipment’s life, saving you even more money in the long run. For example, professionals should take care of commercial air conditioning repair in a timely manner. By taking a proactive approach to maintenance, you can save your business money and keep it running smoothly for years to come.
Explore funding streams
Many business owners borrow money to set up a company or grow their venture. If you’re ready to take the next step and try to expand, it’s beneficial to explore funding streams and weigh up the pros and cons. Some options may be more accessible than others, and it’s also important to consider the cost of borrowing. Check terms and conditions and interest rates and look into options like working capital financing. Try to avoid borrowing large sums if you’re in debt and your company isn’t yet showing signs of generating profits within the next 12 months. It’s best to start small, pay back loans and then borrow more if you’re in a position to grow the business further. If you borrow too much, you may struggle to get back into the black.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A construction business is like any other business in that there are keys to success and failure. The following contributed post is entitled, 5 Critical Things To Think About Before You Embark On Any Construction Project.
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There are many kinds of construction projects. However, no matter what kind of construction project you’re undertaking, there are certain critical things you need to think about before you get started. Here are 5 of them:
Define the scope of work
No matter what kind of construction project you’re embarking on, it’s critical that you take the time to define the scope of work. This means clearly outlining what work will be done, whether it includes demolition before the construction can begin, who will be responsible for doing it, and when it needs to be completed.
Indeed, the who and when of a construction project are vital aspects because you will need the help of specialists at every stage of the process. For example, you may need to use a concrete demolition contractor to help you prepare the site for construction. The good news is that by choosing an expert in this field you can be sure they will not only complete a quality job but will carefully clear up the site as well, making the next stage of the process that much easier.
Create a budget and timeline
Before you embark on any construction project, it is critical that you create a budget and timeline. This will ensure that the project stays on track and within budget. The demolition process is one of the most important and costly aspects of any construction project. Therefore, it is important to have a clear plan and budget for this process.
Also, it is important to have a clear timeline for the project as a whole. This will ensure that all aspects of the project are completed in a timely and efficient manner.
Identify the materials you will need
When embarking on any construction project, it is critical to think about the materials you will need. Depending on the type of project, the materials you need may vary. For example, if you are building a house, you will need lumber, nails, and drywall. On the other hand, if you are building a deck, you will need lumber, nails, and decking material. By identifying the materials you will need ahead of time, you can be sure to have everything you need on hand when it is time to start construction.
Understand the permits required
Before you embark on any construction project, it is critical that you understand the permits required. Depending on the scope and size of your project, you may need a variety of permits from the city, county, state, or federal government. Failure to obtain the proper permits can result in delays, fines, and even legal action.
Think About Equipment Efficiency
Another important consideration many overlook is the kind of equipment you’ll need to move materials around the site. For larger builds or jobs that require heavy lifting at different angles and heights, using the right machinery can save time and reduce risk.
Actually, here’s a nice example: looking into rotating telehandlers for sale can be a smart move, since they offer 360-degree rotation, making it easier to maneuver loads without constantly repositioning the entire machine. Of course, this is one example, but the message is that sometimes you might need more than the average machines and equipment if you truly want to be efficient.
Prepare for the unexpected
It’s always important to be prepared for the unexpected when embarking on any construction project. By having a plan in place for potential problems that could arise, you can save yourself a lot of time and money in the long run. Make sure to have a contingency fund set aside in case something does go wrong, and don’t be afraid to ask for help from professionals if you’re ever in over your head. With a little preparation, you can avoid major headaches down the road.
A key focus of my blog is Technology. Today there are tools to help facilitate conversations that weren’t available years ago. The following contributed post is entitled, Conversation Starters: 3 Interesting Tools You Probably Didn’t Know About.
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There’s no shortage of new technology tools on the market these days. In fact, it seems like every day, there’s a new app or software that’s designed to make our lives easier. While some of these tools are definitely worth your attention, others can be easily forgotten about. In this blog post, we’ll look at three interesting tools that you probably didn’t know about and how they can help spice up your conversations!
Salesforce Einstein is an artificial intelligence tool that allows you to automatically prioritize your sales leads, create custom predictions, and get real-time insights into your customer’s behavior. This tool is great for keeping your sales pipeline full and for understanding your customer’s needs better. Einstein can be a great conversation starter because it is still a relatively new tool, and not many people know about it. You can start by asking your conversation partner if they have heard of Salesforce Einstein and then explain what it is and how it works. If they are interested, you can even go into more detail about how it has helped you in your sales career. If they are not familiar with Salesforce Einstein, you can use it as an opportunity to educate them about artificial intelligence and its potential applications. This can be a great way to start a conversation about the future of technology and its impact on our lives.
2) Expert Advisor
This tool is perfect for people interested in forex trading. It is a great conversation starter because it allows you to talk about your passion for forex trading and how you use this tool to help you make money. An expert advisor is a tool that can trade for you automatically. This means that it can analyze the market and make decisions for you. The fx robot is a great conversation starter because it raises questions about the future of technology and its impact on our lives. For example, will robots eventually replace human traders? Will they be able to make better decisions than humans? In addition, when talking about the fx robot, you can talk about the risks and rewards of forex trading.
3) Zoho Creator
Zoho Creator is a low-code application development platform that enables users to develop custom applications without writing code. It features a drag-and-drop interface and comes with a wide range of built-in templates and components that can be used to develop custom applications quickly. Zoho Creator is a great platform for developing simple, custom applications without the need for coding skills. Despite its simplicity, Zoho Creator is a powerful platform that can be used to develop complex applications. It offers a wide range of features and integrations that allow users to customize their applications to meet their specific needs. Additionally, Zoho Creator offers excellent support and documentation, making it easy for even non-technical users to develop custom applications.
These are three interesting tools that you probably didn’t know about. These tools can be great conversation starters because they are new, interesting, and offer great potential for discussion.
Two focuses of my blog are Career Discussions and General Education. Once you’ve started your career, at some point you’ll like ponder how to continue to move forward in it. This is especially true if and when it stalls. The following contributed post is entitled, 3 Reasons Why Your Career May Be Stalling.
According to some reports, 50% of Brits are expecting to change their professions, while others seek answers to explain the slowdown in their careers. Indeed, the reasons are many, but few people take a moment to find out why. Sometimes, it is a professional burnout, and other times, it may be due to a general lack of interest in what used to excite you. Below is a discussion of these and other possible reasons for stalling careers.
1. You’re engaged in the wrong job
The first question to ask yourself is why you’re currently working in a particular role. Did you apply for the job simply because you needed to make a living? Or did you get engaged in the role because you felt you had something to offer? If your answer is close to the first question, that may be the reason your career is stalling. You probably got the job because it filled an immediate need and would pay the bills.
When this happens, the possibility of growing indifferent to the role and your current career may be greatly increased. If financial motivation is the only reason you got into the job, you could experience a stall in your career. The general lack of interest becomes the fuel that drags your career to the ground. Experts advise that there should always be a potent personal reason apart from money when choosing a career.
2. You stopped committing time to personal development
When was the last time you enrolled in a professional development course? Do you still find a reason to study more about your field? There are new demands for careers, and without continuous development, you may find yourself lagging. Even worse, your career may grind to a halt because you don’t seem to know the latest trends in your field. For example, the IT world continues to evolve rapidly due to technological advancements. If you fail to learn new trends, you may not be useful in the role in a few years. What happens subsequently is a stall in your IT career. Indeed, this can happen in any professional field. And it is up to you to find solutions. Career advancement doesn’t happen just by showing up for work. Your actions and inactions play significant roles in your success.
3. A slowdown in the industry you’re in
Due to technological advancements, some ‘professions’ have become obsolete since human resources are no longer needed. For example, lift operators no longer exist since anyone can operate one these days. More recently, the pandemic caused industries worldwide to drastically slow down. Many organisations let go of millions of employees worldwide, and some careers recorded a tremendous slowdown.
Admittedly, an industry slowdown may not be your fault, but when it happens, it would be advisable to be proactive. For example, during the pandemic, healthcare-related workers were in high demand, and you could easily take a health and social care course to join the field. Therefore, you have the choice to move on to the next industry or find ways to be relevant in your current role.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Ideally your business will thrive and flourish. Sometimes though there are unforeseen circumstances your business may fall into hard times. The following contributed post is entitled, Your Business Is Failing, So What Comes Next.
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Your business is failing. This is a fact that you are going to have to accept before you can do anything about it. If you don’t, then you’re not going to get very far because you won’t be making the right changes. So, if you have accepted that your business is currently failing and now you need to take the next steps, we can help. Keep reading down below to find out more about what you should be doing next.
The first thing that you need to do is find the problem. You need to go through your business bit by bit and find the problem that is causing your business to fail. As soon as you identify what this is, that’s the point where you can start making changes. But, in order to identify the problem, you need to look at your business as a whole and in parts. It might take a few specialists going through to locate the issue, or it might be glaringly obvious. It doesn’t matter how you find it in the end, as long as you do so this is the first thing that you need to do, and we recommend getting started right now.
Work On Your Marketing
So, one of the most common reasons that a business fails is because your marketing isn’t up to standard. You need to be able to attract as many people as possible to your business, which means that your marketing needs to be bold and it needs to stand out. It might be the case that you are not capable of putting this out, or it might be true that none of your marketing materials are landing with your target audience. If this is true for you, then we highly recommend hiring an agency to help you. It could be a startup marketing agency, or it could be a professional that has had plenty of years in the market. Look at reviews and decide which business is going to be the best for you.
Consider Your Leadership
Another problem that your business might be having is your leadership. Without strong leadership, your business is going to fail spectacularly. You are the head of your business, and this means that you have got to be the one to take responsibility for what goes on. You also need to be able to manage your business as a whole, and your employees effectively. However, this is not going to happen if you aren’t a good leader.
It’s a tough question to ask yourself, and you might not like the answer, but you need to be truthful with yourself about your leadership skills. Don’t kid yourself into thinking that you’re going to a great job if you aren’t, as this is not going to help your business. Pick out three things that you do well, and then look into three things that you don’t do so well and need to improve. We promise you that this is going to help your business a lot, as when there is strong leadership in business, the rest of the business follows this strength.
Sort Out The Money Situation
A final common reason that businesses fail is because they don’t have the money to fund their business any longer. This is a huge problem as you need money in order to make money. So, if it gets to a point where you can’t fund your business properly, you need to get this sorted as soon as possible. Having an accountant is a fantastic idea as they can often find ways for you to save money on your everyday expenses, but you are also going to need more cash.
You can get this from a number of places such as from a bank loan, from another investor, or from crowdsourcing if you are lucky. Figure out which is going to be best for you and yield you the best results, and then go for it,
We hope that you have found this article helpful, and now see some of the things that you need to do if your business is failing. There are a lot of things that could be wrong with your business and causing it to fail, but you need to make sure that you are plugging all the holes that you find as it were. We wish you the very best of luck, and hope that you manage to boost your business back up to the right place.
“Having a solid leadership foundation is a must for every workplace. A good manager can make a big difference in how a company works and how its workers come together to achieve its goals.”
Two focuses of my blog are Organizational/Management Discussions and Workplace Discussions. If you’re in charge of a staff, you want to be the best manager you can be to get the best results out of your staff. The following contributed post is entitled, 3 Qualities Every Good Manager Should Have.
Having a solid leadership foundation is a must for every workplace. A good manager can make a big difference in how a company works and how its workers come together to achieve its goals. Statistics show that 50% of employees leave their companies because of their bosses. When you are a good manager, you can expect your employees to be happier and more fulfilled at their job. However, to be a good manager, you need the right set of skills. Here are some amazing qualities of a good manager.
1. Empathy
One of the best abilities of a manager is knowing when and how to relate and empathize with employees. Unfortunately, many employees don’t feel management or leadership supports them or listens to them enough. If you are emotionally distant and unavailable, it can create a negative work environment and increase turnover rates.
Being a manager comes with many responsibilities, and you can easily lose sight of caring for your employees. However, it will help redirect some of your attention and focus to understanding certain daily tasks your team undertakes. That way, you would gain more insights into their working habits, learn some pain points and identify ways you can make the work environment more conducive for them to be productive.
Empathy is what differentiates a simple manager from an inspiring leader such as D’Andre Lampkin. Empathic leaders can bring solutions that foster social good and connection for all. Ultimately, creating an environment that is beneficial for your team and for the people around you starts by understanding how to put people first. Resilience and efficiency in any type of business begin with empathic managers who make people the priority.
2. Excellent leadership skills
Just because you are a manager doesn’t mean you need to be stern and rule over your employees. Instead, it would be best if you focused on becoming a good and effective leader. What makes a leader good? You must learn how to motivate your staff, help them strengthen their weak points, and provide them with constructive feedback. But most importantly, a good leader must also be a servant leader, dedicated to ensuring that your team thrives and performs in a supportive environment. If you want to better serve your team, it would be good to brush up on some servant leadership articles.
When you are a good leader, your team will produce results with little to no supervision, value teamwork, and be encouraged to share suggestions more openly. It would also encourage them to be more confident and equipped to handle challenging times.
Another powerful way to grow as a leader is by learning from those outside your immediate industry. Great leadership principles often transcend sectors, and observing how successful leaders navigate challenges in healthcare, tech, education, or even sports can offer fresh perspectives. Look at how they communicate during high-pressure moments, how they foster team culture, and how they make tough decisions with empathy and clarity.
You don’t need to reinvent the wheel either. Instead, you can adapt proven strategies to fit your unique team dynamic. Following experts with decades of leadership like Patty Nijjar can provide you with both inspiration and practical tools to be a better leader. Their insights on vision setting, team empowerment, and long-term impact can help shape your own leadership style into something both effective and authentic. The more perspectives you explore, the better equipped you’ll be to lead with confidence, purpose, and the flexibility today’s teams truly need.
3. Accountability
One of the major differences between a good manager and a bad one is that the latter is always ready to blame someone else for their mistakes or failures. However, a good manager knows the importance of accountability and is ready to accept their mistakes. Instead of blaming their team members, they identify areas for improvement to avoid any future mishaps.
The best way to hold yourself and your team more accountable is by holding regular team meetings and post-project meetings and then providing feedback on how to improve in later tasks.
Being an effective manager means learning to become a good leader, supporting your workers, and holding yourself accountable. It doesn’t happen overnight, but by making small changes in your managerial style, you can still become the best manager or leader you can ever be.
Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If you have a website, a key concern is traffic. That is how often are people visiting your website and where on it are they going. The following contributed post is entitled, Traffic And Conversions: Getting The Perfect Balance.
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For the online marketing of your business to be successful, you basically need to tick off two boxes. You need to ensure that you are getting a high level of traffic to your website and guaranteeing that they stick around. This is all about finding the right balance for traffic and conversions.
Getting the right traffic for your website is dependent on people finding your business in the first place. Here are some of the tactics that will be worth exploring.
Affiliate Marketing
What is affiliate marketing? In short, affiliate marketing is where people send traffic directly to your website or business. You need to reward them for their service, but the thing you need to focus on is that it will provide your business with direct and immediate traffic. You just need to make sure that you are using high quality affiliates. They must be able to deliver the traffic levels that are going to mean a service like this is worth it.
Influencers
Another point to consider would be whether you are using influencers. Influencers have an incredible level of way and power on the market. Particularly if you choose to work with an influencer with a significant level of reach. To find the right influencers, you need to complete plenty of research. Similar to affiliates, there are services that can put you in contact with the right influencers. Some points to consider here is whether or not influencers have a brand profile that matches your own. If they don’t then their support probably isn’t going to have much impact on client interest.
SEO
SEO is very much the bread and butter of any online marketing campaign. The right SEO tactics will ensure that you always gain the support that you need in terms of traffic requirements. Unfortunately, it’s getting harder to know what is the right SEO. The preferred and accepted tactics change all the time. You need to make sure that you are working to constantly keep track of the different solutions and ensure that you don’t fall short here. Keywords and links are still useful but they’re not the final piece of the puzzle.
On the other side of SEO in terms of online marketing tactics, there’s PPC. PPC marketing stands for pay per click. Essentially, it’s paid advertising. If you use this service, instead of appearing somewhere in the search engine results pages, your website will appear in the sponsored results. You might think that these links are seen as spam and avoided as much as possible. However, that’s not the case at all. PPC links get about 30% of the overall traffic. While this isn’t the majority, it’s certainly not nothing. The trick with PPC is setting up a campaign that is going to be cost effective for you.
Guest Posting
Another way to get more traffic to your website would be guest posting. Guest posting requires you to find blogs and websites that are relevant to your target audience. For instance, if you’re running a tyre shop, then you might check out a mechanic’s website. You can then reach out to the owner of that website and ask if they would be interested in a guest post opportunity. They get high quality content and you get another link directly to your website on a page that appeals to the audience that you’re marketing your services to.
If your conversion rate is poor, you’ll have a high bounce rate. This means that users are leaving your site without making a purchase or engaging. Here’s the key factors that can impact this.
Content
It was Bill Gates who claimed that content is king. It’s still true today and important for business owners to keep in mind. However, you do need to make sure that you are delivering the right content. Low quality content isn’t going to give people a reason to stick around for a few seconds. It can’t look like spam. This is why if you don’t have time to create high quality content, you should consider hiring a service to complete the work for you. You just need to set a style guide to ensure that the content created matches your business brand.
Design
When you are exploring the different ways to make your website stand out, your design should be a top priority. It’s vital that you choose a design which matches your brand but also makes a lasting impression. One of the cheapest ways to hit the right marks is with a template. These are usually free on website builders. However, you do need to spend a little time customizing your template to ensure that it stands out. If you don’t do this, then your website is going to end up looking like those of various other businesses and potentially even competitors.
Structure
Another important element to consider would be the structure of your business website. If your website has a confusing or difficult to follow structure, then it’s always going to make customers think twice about sticking around. They don’t want to spend an age searching for what they need from your business. That’s why you need to ensure that your website follows the three click rule. Simply put, this is about ensuring that your customers are never more than three clicks away from what they are searching for in your business.
Speed
Following on from site structure, another way that you can waste the time of users is with a website that is slow to respond. Customers these days expect website pages and content to load in a matter of seconds unless they can blame their poor internet connection.
If you are worried about issues with speed, then make sure that you do run a test online. There are various free tests that will show you how your website will respond on different devices. Remember, a mobile responsive design is often key here. The majority of customers will be accessing your website through a mobile device. This is where you need to excel in terms of performance.
Engagement
Another key factor to consider is engagement. High levels of engagement can be achieved by content as we have already mentioned. But there are other tactics worth exploring as well. For instance, you might want to think about options like live chats. Setting up a live chat solution on your website will ensure that people can immediately connect with someone in your business. Alternatively, they could use an automated solution to gain the answers that they need to commit to the purchase of a product or service. This also helps you avoid the issue with the perception of a slow response to queries so it delivers a lot of benefits.
Security
Finally, you should think about security standards for your business website. Issues with security are always going to be a turnoff for any customers or clients. Customers are wary about security these days and they absolutely have a reason to be. Problems with security could put their personal data at risk and this has already been proven countless times on the market. You should use the services of a professional security team to ensure that your website is set up the right way to mitigate any issues here and provide customers with the peace of mind that they deserve.
We hope this helps you understand some of the key steps that you can take to ensure that your traffic and conversions are at the right point. In doing so, you can gain the high sales numbers and level of demand that your business deserves.
Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. The agricultural sector can be quite competitive. As with any business, managing your company’s resources is key. The following contributed post is entitled, A Quick Guide To Better Managing Your Agricultural Company Resources.
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As an agricultural company owner, you understand managing your resources effectively. You need to ensure that your crops and livestock are well taken care of, but you also need to make sure that your resources are being used in the most efficient way possible. In this quick guide, we will provide some tips on better managing your agricultural company resources.
The first step to better managing your resources is to make a plan. You need to sit down and map out what you need to do to achieve your goals. This includes figuring out what resources you have available and how you can best utilize them. Once you have a plan, it will be easier to stay on track and use your resources effectively.
Make sure to review your plans regularly and update them as needed – this will help you keep on top of changes in your business and ensure that your resource management strategies are always up-to-date. If you don’t have time to make a comprehensive plan, plenty of software programs and online tools can help – more on that later.
2) Automate and streamline your processes
The next step is to automate and streamline your processes as much as possible. This includes using online tools to manage your inventory, ordering supplies, and tracking shipments. There’s no excuse for not taking advantage of technology to help you run your business more efficiently in today’s day and age.
Automating your processes saves you time, but it will also help you avoid mistakes that can cost you money. For example, if you’re manually tracking inventory levels, it’s easy to lose track of what needs to be ordered, leading to stockouts (and lost sales). Automating this process with an online tool can help you avoid that mistake and keep your inventory levels under control.
3) Remember to maintain equipment and machinery
Another important tip for managing your resources is to remember to maintain your equipment and machinery. This includes regularly servicing your vehicles, replacing Agricultural Wheel Rims, keeping your tools in good condition, and ensuring that your buildings are well-maintained. Neglecting this can lead to costly repairs down the line – not to mention lost productivity while your equipment is out of service.
By taking care of your assets, you can avoid these problems and keep them running smoothly for years to come. Additionally, maintaining a good relationship with your suppliers will help you get better deals on replacements or repairs when necessary.
4) Keep an eye on your costs
Finally, it’s essential to keep an eye on your costs. This includes your operating expenses, raw materials costs, and employee wages. By monitoring your costs closely, you can ensure that you’re not overspending and that your profits are healthy.
There are many ways to track your costs, including accounting software or hiring a bookkeeper. Whichever method you choose, make sure to review your numbers regularly to identify any areas where you may be able to save money.
Following these tips can help you better manage your agricultural company resources. By taking the time to plan, automate, and streamline your processes, you can save yourself time and money in the long run. Additionally, don’t forget to maintain your equipment and machinery and keep an eye on your costs – doing so will help you avoid problems.
