Looking To Improve Your E-Commerce Business: Here’s 4 Ideas To Help You Out

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Much of today’s business is being conducted digitally. You should thus always be looking to improve the conduction of your e-commerce business. The following contributed post is entitled, Looking To Improve Your E-Commerce Business: Here’s 4 Ideas To Help You Out.

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It’s no secret that eCommerce is booming. Every day, more people buy items online rather than in brick-and-mortar stores. So if you’re an entrepreneur who wants to get in on the action, now is the time to do it! But if you’re feeling lost, don’t worry; we’ve covered you. In this blog post, we will discuss four ideas that will help improve your eCommerce business.

Photo by Pixabay:

Make sure your website is user-friendly

The first step to improving your eCommerce business is to make sure that your website is user-friendly. This means that it should be easy for customers to navigate and find what they are looking for. Take a look at your website from a customer’s perspective – if you were trying to purchase an item, would it be easy to do so? If not, make some changes! You may need to hire a web designer or developer to help you out, but it will be worth it in the long run.

Another important aspect of having a user-friendly website is ensuring your checkout process is smooth and seamless. Customers should be able to add items to their cart and check out without issues. If there are any problems with your checkout process, customers will likely abandon their purchase – and you don’t want that!

Offer free shipping

One way to improve your eCommerce business is to offer free shipping. Customers love free shipping, which is a great way to encourage them to purchase. You can either offer free shipping on all orders or set a minimum order amount that must be met to qualify for free shipping. Either way, this is an excellent perk that your customers will appreciate.

If you’re worried about the cost of offering free shipping, there are a few ways to offset it. First, you can include the cost of shipping in the price of your products. This way, customers are still getting “free” shipping, but you’re not losing money on each order. Alternatively, you could use a flat-rate shipping option – everyone pays the same amount for shipping, regardless of how much they order.

Improve the quality of your packaging

First impressions matter; your packaging is often the first thing a customer will see when they receive their purchase. If you want to make a good impression (and keep your customers coming back for more), you must invest in high-quality packaging. You can also use your packaging as an opportunity to promote your brand- make sure it’s eye-catching and memorable, and include any relevant contact information so that customers can quickly get in touch with you if they have any questions or concerns.

Investing in high-quality packaging not only makes your products look more professional but can also help protect them during shipping. If you’re selling fragile items, investing in sturdier boxes and packing materials can help to ensure that they arrive at your customer’s door in one piece. You can also include labels from HERMA labels online with care instructions or other important information – this is a nice touch that customers will appreciate.

Make sure your customer service is top-notch

Another important aspect of improving your eCommerce business is ensuring that your customer service is top-notch. This means being responsive to customer inquiries, addressing any concerns they may have, and going above and beyond to ensure they are satisfied with their purchase.

There are a few different ways that you can improve your customer service. First, ensure that you have a dedicated customer service team who can address any issues. You can also offer customer service via live chat, phone, or email – whatever your customers prefer. Additionally, you can provide extended return policies, free returns, or other perks that will make your customers happy.

There are a few different things that you can do to improve your eCommerce business. From making sure your website is user-friendly to offering free shipping and high-quality packaging, there are plenty of ways to make your business more successful. By taking the time to implement these changes, you’ll surely see an improvement in your bottom line.

Learning About the Technology Businesses Use for Efficient Communication

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s highly digital world, technology is used in most every facet of business. If you’re looking to go into business yourself, it’s important to be well versed the multiple technologies. The following guest post is entitled, Learning About the Technology Businesses Use for Efficient Communication.

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Businesses must keep up with the latest technology to remain efficient and competitive. This can be a challenge, but staying current is essential to survive. Communication is one of the most critical aspects of business, so it’s necessary to have a system that allows for quick and easy communication between employees, customers, and clients.

There are a few different business communication systems available, each with its advantages and disadvantages. Here are a few of the most popular options:

1. Email

Email is a great way to communicate with people inside and outside your company. It’s fast and easy to use, and most people already know how it works. It’s also one of the most cost-efficient options available. However, email’s downsides are that people can use it to send spam messages, and it’s not always secure.

If you’re sending sensitive information, you may want to consider another option. Many businesses use a combination of email and another communication system, such as instant messaging or chat. This way, employees can quickly communicate via email and have more secure conversations using another method.

2. Instant Messaging

In the past, people primarily used instant messaging for personal conversations. However, more and more businesses are also starting to use it for work. This is because it’s a great way to keep employees connected and can be more secure than email. It’s also fast and easy to use, which makes it ideal for busy workplaces.

The downside of instant messaging is that it’s not always secure, and some people may find it distracting. While working, employees should only use instant messaging for work-related conversations and should avoid using it for personal chats.

3. IP PBX system

An IP PBX is a private branch exchange that uses Voice over Internet Protocol (VoIP) to route calls. It’s an excellent option for businesses that need to make many calls, as it’s more efficient than a regular phone line. A multi-tenant IP PBX solution can also be used by multiple businesses, which can save money.

But an IP PBX system can be expensive to set up and maintain. It’s also not as widely used as other options, so you may have to train employees to use it correctly. You may also need to purchase additional hardware, such as VoIP phones. But, if you take many calls daily, this system can save you money in the long run.

4. Cloud-based solutions

Many businesses are now using cloud-based solutions for their communication needs. This is because it’s more flexible and can be accessed from anywhere. It’s also often more affordable than other options. Many cloud-based solutions offer group chat, video conferencing, and file sharing features.

However, some businesses may not want to store their data in the cloud. And, if you have a lot of data, you may need to purchase more storage than what’s offered for free. Additionally, cloud-based solutions may not be the best option if you have a slow internet connection because they can be slow to load.

5. Social media

Social media is a great way to connect with customers and promote your brand. It’s also an excellent way to keep employees up-to-date on company news. Because social media is so popular, there are many different platforms to choose from. Some of the most popular options include Facebook, Twitter, and LinkedIn.

But social media for business communication can have some downsides. First, it’s not always secure, so you should avoid sharing sensitive information. Additionally, because it’s publicly accessible, anyone can see the information you share. And, if you’re not careful, you may accidentally share too much information.

6. Chatbots

Chatbots are computer programs that try mimic human conversation. Businesses use them to answer customer questions or help with customer service. Many companies are now using chatbots because they’re available 24/7 and can save time. They also don’t get tired, so they can provide consistent service.

However, chatbots aren’t perfect. They may not be able to understand all questions, and they can sometimes give inaccurate answers. Additionally, chatbots can’t replace human interaction altogether. If you need to have a complex conversation, you may need to talk to a real person, which a chatbot can do by redirecting clients to a human customer service representative.

There are many different options for business communication, and the best choice for your business will depend on your needs. If you’re unsure which option is best for you, consider talking to a communication expert. They can help you choose the right solution for your business. With the right solution, you can improve communication and make your business more efficient.

What First-Time Crypto Investors Need To Know

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Despite its volatility and many critics, many people will still enter the crypto markets. There are many aspects of it that are necessary to know. The following contributed post is entitled, What First-Time Crypto Investors Need To Know.

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As the popularity of cryptocurrency continues to grow, so does the number of people looking to invest in it. According to a survey by Fundstrat in October, about one-third of respondents planned to buy crypto as an alternative investment in response to the recent market dips. However, for many new investors, this can be a risky proposition. That’s because cryptocurrency has its fair share of risks and challenges for first-time investors. But that doesn’t mean you shouldn’t invest in it. In fact, now is a great time to get involved with cryptocurrency if you have the capital and are willing to take a risk. We’ll take you through everything you need to know before investing in cryptocurrency for the first time.

Research Before You Invest

Before you put any money into crypto, you need to understand why and how it works – and that means research. Crypto is a complex asset with a long history and many terminologies that can confuse new investors. This can increase the risk of investing without the proper knowledge, leading to poor decision-making. Before you jump in, it’s essential to understand: What is cryptocurrency? How does it work? You also need to get your head around the terminology used in the space. Once you’ve done that, you can start researching potential investment opportunities and figure out how to get started.

Exchange Platforms

You can purchase cryptocurrency on a digital exchange, so it’s essential to understand the difference between centralized and decentralized exchanges (or DEXs). The difference is in who owns and operates the exchange. Centralized exchanges are owned and operated by one company that holds their customers’ funds, whereas decentralized exchanges are owned and operated by the general public. Centralized exchanges are more convenient, but decentralized exchanges are more secure. Most centralized exchanges will hold your funds in the form of a cryptocurrency. This is what we call a “hot wallet.” Only a tiny amount of your funds will be held in a “cold wallet.” If a centralized exchange is hacked, your funds will also likely be stolen. DEXs, on the other hand, are virtually untouchable because there is no “central’ server to hack or shut down. Make sure you know the bitcoin motion algorithm if you choose to use this platform.

Initial Coin Offering (ICO)

One of the most common ways to get into cryptocurrency is by participating in an ICO. This stands for “initial coin offering,” and it’s a fundraising process in which early adopters purchase a company’s digital tokens in exchange for cryptocurrencies like Bitcoin or Ethereum. ICOs happen all the time, and they’re a great way to get in on the ground floor of a new cryptocurrency. But before you fork over any money, you need to be careful. It’s estimated that as many as 80% of ICOs are scams. You’ll want to make sure you do your research so you don’t lose your money. Here are a few things you should look out for: – Is the company well-established and reputable? – Is there a clear-cut explanation of the company’s business model and plans? – Is there a working prototype or product available? – Is there a clear and detailed roadmap? – Is there proof of concept? – Is there a strong team behind the project? – Is there a clear and concise whitepaper?

Summing up

Cryptocurrency is a complicated investment, and it’s essential to understand the challenges and risks involved before you invest. Before you invest, make sure you do your research and know how it works. Once you’re confident in your investment, it’s important to remember to stay calm and avoid rash decisions. It’s also important to set realistic expectations and be prepared to hold your investment for the long term.

5 Quick And Easy Ways To Make Your Business More Eco-Friendly

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With the world becoming more environmentally focused, you also want to figure out how to make your business more Eco-Friendly. The following contributed post is entitled, 5 Quick And Easy Ways To Make Your Business More Eco-Friendly.

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Green leaf inside a lightbulb – Image Courtesy of Pixabayt

It’s easier than you think to make your business more eco-friendly, and it doesn’t cost the Earth either. So here are some quick and easy ways to a greener and more sustainable office.

Use Renewable Energy Solutions

Every day, a free and plentiful energy source is located directly above you. All-day long, the sun offers enormous amounts of sustainable energy. So naturally, how much energy your solar panels can store depends on how much daylight there is. But you can still benefit from commercial solar panels in relatively gloomy nations like Britain. It’s a common misconception that you need to be somewhere hot. That’s not accurate. You only require daylight. And with summer quickly approaching, this is a great time to start using solar panels to save.

Develop Company Energy Savings Policies

Employees are almost always a company’s most considerable expense. In addition to paying them fairly, you don’t want your employees to waste energy, which would increase your costs. Since electricity costs are currently out of control, you may have to charge your customers additional fees. Fortunately, policies and employee education can help you reduce energy use. For instance, mandate that computers and other devices be turned off when not in use. Additionally, you can switch off the lights if the sun reaches over 800 lumens.

Make Your Business More Eco-Friendly with Fans

Air conditioning is necessary to keep workers cool in hotter climates and seasons. However, operating, maintaining, and running HVAC systems is notoriously expensive. In addition, HVAC systems lose a lot of efficiency over time. Ceiling fans, on the other hand, can help you save a sizable sum of money. For example, a ceiling fan uses no more than 60 watts on its highest setting, compared to HVAC, which operates at almost 4,000 watts. Therefore, you will use more than 75% less energy than an inefficient HVAC system, even with 10 ceiling fans running.

Manage Your Water Supply

Water is one of the world’s resources that is overused and underappreciated. In developed countries, most people don’t think twice about how much water they use. However, there are less fortunate citizens in underdeveloped nations who are suffering from drought and passing away from dehydration. Because of this, you must recognize the importance of water and take precautions to minimize waste. Ample safety and drainage systems are necessary for effective water management. And part of that is a well-maintained system for rapid water control.

Use Sustainable Products

Plastics that are only used once are bad for the environment. Wasted plastic items like can rings, food containers, and fishing wire cause suffering to millions of animals, fish, and birds. With reusable items, we can do our part to reduce the amount of plastic in the environment. Additionally, you and your staff will both benefit financially. For instance, in the USA, the cost of bottled water can be 2,000 times more expensive than tap water. But you can encourage employees to reuse plastic bottles to save water, plastic, and money.

Summary

You can make your business more eco-friendly pretty easily. Installing renewable energy devices is a great start. But you can also manage water and use sustainable products.

8 Ways To Improve Your Business’s Digital Footprint

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. They say your reputation is key and that’s true for your business as well. Thus you want to always improve and protect its digital footprint. The following contributed post is entitled, 8 Ways To Improve Your Business’s Digital Footprint.

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When you think about your business’s digital footprint, you might only consider your website and social media presence. However, there are many other factors that contribute to your online reputation—and ultimately, your bottom line.

Here Are A Few Key Ways To Improve Your Business’s Digital Footprint:

Photo by Georgie Cobbs on Unsplash

Evaluate your website design and content

Your website is often the first stop for potential customers looking for more information about your business. So make sure it makes a good impression! First, look closely at your website design and ensure it’s professional and up-to-date. Then, look at your website content and ensure it accurately reflects your brand voice and messaging.

Create high-quality content

Quality content is the key to a successful online presence. If you want people to stick around, you need to give them something worth reading, watching, or listening to. So, publish blog posts, videos, podcasts, infographics, and other types of content that are interesting and informative.

Promote your content

Once you’ve created some great content, it’s time to promote it! Share your content on social media, email it to your list subscribers, and reach out to influencers in your industry. The more people you can get exposure to your content, the better.

Build relationships with other businesses

Connecting with other businesses in your industry is a great way to improve your digital footprint. When you form relationships with other companies, you can cross-promote each other’s content, collaborate on projects, and generally get your name out there.

Participate in online communities

There are likely numerous online communities related to your industry or niche. Get involved in these communities and participate in the conversations. By adding value to the discussion, you’ll be able to build trust and credibility—two important factors in improving your business’s digital footprint.

Stay up to date with the latest trends

Technology and digital marketing are always changing, so staying up to date with the latest trends is important. By keeping your finger on the pulse of the latest industry news, you can be sure that your business’s digital footprint is as strong as it can be.

Invest in professional help

If you’re unsure where to start or need some help taking your digital footprint to the next level, consider investing in professional help. A company that provides growth marketing services can assess your current online presence and develop a customized strategy to help you achieve your goals.

Photo by NordWood Themes on Unsplash

Monitor your online reputation

Last but not least, don’t forget to keep an eye on your online reputation. Google yourself regularly and see what comes up. If you see any negative reviews or comments, take steps to address them. Also, make sure to monitor your social media channels and address any negative feedback you receive in a timely and professional manner.

In Closing

By following these tips, you can be sure that your business’s digital footprint is as strong as it can be. Moreover, investing in your online presence will pay off in the long run—in the form of increased leads, sales, and brand awareness. So what are you waiting for? Get started today!

What Are the Features to Look For in a Webinar Software Platform?

A key focus of my blog is Technology. Webinars are critical components for all sectors. One of the keys to hosting successful webinars is choosing the right platform. The following sponsored post is entitled, What Are the Features to Look For in a Webinar Software Platform?

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While choosing a webinar software platform, there are a few features you should look for. These features include a custom branding feature, an easy user interface, and powerful analytics. Considering these factors when choosing a webinar software platform is an essential part of creating a successful webinar. After all, you want your webinar to be as effective as possible! So how do you find the best webinar software platform?

Custom branding

You should look for webinar software platforms with customized features to fit your company’s branding. For example, the best webinar software platforms have polls, live chat, and featured CTAs. Some also allow you to customize the appearance and feel of your webinar with various design and branding options. Other features you might want to consider include email notifications, call-to-action-buttons, and multilingual capabilities. You should also check whether the webinar software offers recording and storage options.

It’s essential to remember that while a webinar can generate leads, not all attendees are potential customers. They attend for reasons other than your business, including personal or professional interests. A webinar software platform with advanced marketing and lead generation features can help you soft-sell products, focus on value, and guide users down your sales funnel. In addition, some webinar software platforms include advanced analytics reporting tools that help you see which messages are converting well and which ones don’t.

Aside from offering robust marketing and follow-up tools, WebinarGeek allows you to host all kinds of webinars. Other features include an email marketing platform, sales pages, and automated email follow-ups. The platform is compatible with mobile and tablet devices. It also offers white-label features, including the ability to build custom video experiences, embed them into landing pages, and create customized emails and messages. For a more personalized experience, consider a webinar software platform with a white-label offering.

Easy interface

A simple interface in webinar software platforms can save time and ensure a smooth customer experience. Many platforms can handle multiple attendees, and easy-to-use UIs are essential to ensure your webinars run smoothly and without problems. In addition, some platforms allow you to conduct surveys and polls during your webinars. In addition, they offer features such as a virtual event whiteboard and automatic recording of the webinar. Some platforms are more complicated than others.

BigMarker is a powerful all-in-one webinar software platform that helps you build demand, grow your audience, and engage with your attendees. Its easy-to-use interface makes launching and managing events simple and collects actionable insights into your audience’s behavior. BigMarker is suitable for hybrid events, interactive streams, and virtual conferences and offers enterprise-grade security. Moreover, users will also appreciate BigMarker’s customizable landing page templates and email templates.

Livestorm focuses on customer engagement. Its simple, intuitive interface allows users to send emails to prospects and customers and supports advanced features such as polling and call-to-action buttons. A live stream platform should also feature an interactive chat feature since engagement is the key to boosting retention rates. In addition to a live stream feature, Livestorm lets webinar hosts send automated emails to their audience. Its chat features are also helpful for displaying statistics, calls-to-action, and surveys.

Powerful analytics

A good webinar software platform will allow you to analyze how your attendees engage with your content. Depending on your webinar type, you can also add polls, chat, and other features. Some platforms also allow you to schedule reminder emails and integrate with primary marketing automation tools. If you run educational webinars, the software should have tools for capturing feedback and evaluating the quality of your content. Here are some of the top webinar software platforms for educational purposes.

Many webinar software platforms include advanced analytics features that help determine your webinars’ effectiveness. In addition to tracking attendance, these tools also allow you to run multiple polls and offer timed offers during your webinar. Powerful webinar software platforms can track the quality of your content and provide helpful insights into which aspects of your marketing strategy need improvement. You can also use webinar software to generate a sales funnel for your webinars.

Webinars can be an effective marketing strategy if you want to generate more leads and increase sales. These webinars are highly effective for selling high-ticket SaaS products and services. But they’re not necessarily targeted at your ideal audience. Most webinar attendees are interested in your topic, not your products. But it’s important to consider your audience’s demographic. You may want to add a few questions to the registration form to help you find out what they’re looking for.

Business Technology Tools: Secrets to Success

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Today technology is a part of all our lives in varying capacities. It is especially critical in the business world and if you’re not maximizing your usage of it, you’re likely falling behind. The following guest post is entitled, Business Technology Tools: Secrets to Success.

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With continuous technological advancements, businesses are under constant pressure to adopt the latest tools and platforms to stay ahead of the competition. However, with a plethora of options available in the market, it can be challenging to identify which technologies will be most beneficial for your business.

Below are some must-have technologies that can help take your business to the next level.

Recruitment Software

Of course, every business needs employees to function. However, the process of recruiting can be time-consuming and expensive. Luckily, many recruitment software simplifies the process by automating repetitive tasks such as posting job ads and sorting through resumes. It allows you to spend more time interviewing candidates and making the best hiring decisions for your business.

So if you don’t have one yet, it’s time to get a hold of this technology tool. Many providers offer this tool at an affordable price, usually around $45 to $950 a month, depending on your needed features.

But if you’re on the tighter end of the budget, don’t fret. You can find many recruitment management software for free. So, there’s no excuse not to use this tool.

Customer Relationship Management (CRM) Software

CRM software helps businesses manage their customer relationships effectively. It provides a 360-degree view of customers, captures customer interactions, and stores essential customer information such as contact details and purchase history. This valuable data can help identify trends, improve marketing strategies, and boost sales.

Suppose you’re not using a CRM system yet. In that case, you’re missing out on many opportunities to understand better and serve your customers. Like most applications, CRM software is available in both free and paid versions. However, suppose you want more features and customization options. In that case, you’ll need to opt for the paid versions, which can cost anywhere from $12 to $300 per month.

Whichever CRM system you choose, ensure it integrates smoothly with your business’s existing systems and processes. You can avoid disruptions and get the most out of this tool.

Social Media Marketing

With over 4 billion active social media users worldwide, businesses can no longer afford to ignore the power of social media marketing. Platforms like Facebook, Twitter, and Instagram provide firms with an incredibly effective way to reach out to their target audience.

Businesses can build a solid social media presence by creating engaging and relevant content. It will help them boost brand awareness, drive traffic to their website, and generate leads. That’s why it’s essential to have a social media marketing strategy in place.

Many companies now offer services to help businesses with their social media marketing efforts. So, if you don’t have the time or resources to do it yourself, consider outsourcing this critical task to a reliable agency. This way, you can focus on running your business while leaving the social media marketing to the experts.

Data Analytics

Data is one of the most critical assets for any business. With the help of data analytics tools, companies can make sense of large data sets and glean valuable insights. It can help improve their decision-making process.

Data analytics tools help businesses track and analyze customer behavior, understand market trends, and optimize their marketing and sales strategies. This way, they can make more informed decisions to help grow their business.

And since a computer predicts the future better than any human, businesses that use data analytics will have a significant competitive advantage over those that don’t.

Many data analytics tools are available on the market, so, regardless of your budget and needs, you should be able to find one that fits your needs.

Task Tracking Software

Before the internet, it was nearly impossible for businesses to track the progress of their employees’ tasks. But now, with task tracking software, companies can easily monitor employee performance and productivity.

This type of software allows managers to assign tasks to employees, set deadlines, and track the progress of each job. This way, they can ensure that tasks get completed on time and that employees are working efficiently.

Many task-tracking software applications are available, so it’s essential to find one that fits your business’s needs. Some of the most popular options include Asana, Trello, and Basecamp. Whichever one you choose, make sure it’s easy to use and that it integrates seamlessly with your business’s existing systems.

The above are just a few essential technologies that can help businesses grow. By investing in these tools, you’ll be able to understand your customers better, track employee performance, and make more informed decisions. So, don’t wait any longer; get started today and see the difference for yourself.

Quick and Easy Ways to Make Money From Your Phone

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With the invention of the smartphone, a host of new possibilities were also created. The following contributed post is entitled, Quick and Easy Ways to Make Money From Your Phone.

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There are many ways you can start a side hustle and earn some extra cash. However, this can take a lot of time and investment. If you are looking to make quick money without a large monetary or time investment to get you started, then there are plenty of alternatives from the convenience of your phone.

Mobile phones have only become more sophisticated with time, and you are now able to house everything on a small device, from your photos and contacts to streaming your favorite Netflix shows and making money.

Put your smartphone to good use and make some extra cash. Here are some of the top ways you can make money from your phone that are quick and easy to do.

#1 Market research firms

There are a plethora of market research firms around the world that will allow you to sign up and take part in the research. Some of the easiest ways you can do this are to sell your data. Once you have found a company you are happy to work with and installed their app, you don’t have to do anything else for it. Market research firms will use your data for their research and in return, you get paid for it.

#2 User testing

There is a demand for user testers all around the world. Many big brands want people to test their applications and websites before they go out to market. You can do all of the user testing from your phone. All these companies ask for in return is feedback that will help them improve their branding, websites and services. You can simply test websites and leave reviews, or you can take part in online interviews (which can be done on your phone if you have a video conference app installed).

#3 Betting

Betting is a fun, convenient and easy way to earn some extra money from your phone. It is also extremely simple to get started with. There are many types of betting that you can get involved in, and many that carry fewer risks, for example, binary options, which come with two different payouts. You just need to find reputable binary options trading brokers to help you get started.

#4 Surveys

If you have 5-10 minutes per day, then you may wish to work through some surveys. These are simple to complete and can be done on your smartphone. There are a variety of different surveys to choose from, some are a few minutes and some are much longer. You can opt for cash, or gift cards in return for your time.

#5 Investment apps

If you don’t need cash right now, you can use your smartphone to invest your money to help you secure your future. There are a variety of apps on the market, for example, Betterment, that can guide you to invest and take control of your money. Many of the applications will enable you to create your own goals, that will help you to create a plan tailored to your budget and needs. This is a great and hassle-free way to get started with investing and making money.

If you don’t have the time or desire to start a side hustle, but you would like to earn a little extra money, these are some of the top ways to get started using your phone.

Conversation Starters: 3 Interesting Tools You Probably Didn’t Know About

A key focus of my blog is Technology. Today there are tools to help facilitate conversations that weren’t available years ago. The following contributed post is entitled, Conversation Starters: 3 Interesting Tools You Probably Didn’t Know About.

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There’s no shortage of new technology tools on the market these days. In fact, it seems like every day, there’s a new app or software that’s designed to make our lives easier. While some of these tools are definitely worth your attention, others can be easily forgotten about. In this blog post, we’ll look at three interesting tools that you probably didn’t know about and how they can help spice up your conversations!

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1) Salesforce Einstein

Salesforce Einstein is an artificial intelligence tool that allows you to automatically prioritize your sales leads, create custom predictions, and get real-time insights into your customer’s behavior. This tool is great for keeping your sales pipeline full and for understanding your customer’s needs better. Einstein can be a great conversation starter because it is still a relatively new tool, and not many people know about it. You can start by asking your conversation partner if they have heard of Salesforce Einstein and then explain what it is and how it works. If they are interested, you can even go into more detail about how it has helped you in your sales career. If they are not familiar with Salesforce Einstein, you can use it as an opportunity to educate them about artificial intelligence and its potential applications. This can be a great way to start a conversation about the future of technology and its impact on our lives.

2) Expert Advisor

This tool is perfect for people interested in forex trading. It is a great conversation starter because it allows you to talk about your passion for forex trading and how you use this tool to help you make money. An expert advisor is a tool that can trade for you automatically. This means that it can analyze the market and make decisions for you. The fx robot is a great conversation starter because it raises questions about the future of technology and its impact on our lives. For example, will robots eventually replace human traders? Will they be able to make better decisions than humans? In addition, when talking about the fx robot, you can talk about the risks and rewards of forex trading.

3) Zoho Creator

Zoho Creator is a low-code application development platform that enables users to develop custom applications without writing code. It features a drag-and-drop interface and comes with a wide range of built-in templates and components that can be used to develop custom applications quickly. Zoho Creator is a great platform for developing simple, custom applications without the need for coding skills. Despite its simplicity, Zoho Creator is a powerful platform that can be used to develop complex applications. It offers a wide range of features and integrations that allow users to customize their applications to meet their specific needs. Additionally, Zoho Creator offers excellent support and documentation, making it easy for even non-technical users to develop custom applications.

These are three interesting tools that you probably didn’t know about. These tools can be great conversation starters because they are new, interesting, and offer great potential for discussion.

Traffic And Conversions: Getting The Perfect Balance

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If you have a website, a key concern is traffic. That is how often are people visiting your website and where on it are they going. The following contributed post is entitled, Traffic And Conversions: Getting The Perfect Balance.

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For the online marketing of your business to be successful, you basically need to tick off two boxes. You need to ensure that you are getting a high level of traffic to your website and guaranteeing that they stick around. This is all about finding the right balance for traffic and conversions.

Traffic

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Getting the right traffic for your website is dependent on people finding your business in the first place. Here are some of the tactics that will be worth exploring.

Affiliate Marketing

What is affiliate marketing? In short, affiliate marketing is where people send traffic directly to your website or business. You need to reward them for their service, but the thing you need to focus on is that it will provide your business with direct and immediate traffic. You just need to make sure that you are using high quality affiliates. They must be able to deliver the traffic levels that are going to mean a service like this is worth it.

Influencers

Another point to consider would be whether you are using influencers. Influencers have an incredible level of way and power on the market. Particularly if you choose to work with an influencer with a significant level of reach. To find the right influencers, you need to complete plenty of research. Similar to affiliates, there are services that can put you in contact with the right influencers. Some points to consider here is whether or not influencers have a brand profile that matches your own. If they don’t then their support probably isn’t going to have much impact on client interest.

SEO

SEO is very much the bread and butter of any online marketing campaign. The right SEO tactics will ensure that you always gain the support that you need in terms of traffic requirements. Unfortunately, it’s getting harder to know what is the right SEO. The preferred and accepted tactics change all the time. You need to make sure that you are working to constantly keep track of the different solutions and ensure that you don’t fall short here. Keywords and links are still useful but they’re not the final piece of the puzzle.

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PPC

On the other side of SEO in terms of online marketing tactics, there’s PPC. PPC marketing stands for pay per click. Essentially, it’s paid advertising. If you use this service, instead of appearing somewhere in the search engine results pages, your website will appear in the sponsored results. You might think that these links are seen as spam and avoided as much as possible. However, that’s not the case at all. PPC links get about 30% of the overall traffic. While this isn’t the majority, it’s certainly not nothing. The trick with PPC is setting up a campaign that is going to be cost effective for you.

Guest Posting

Another way to get more traffic to your website would be guest posting. Guest posting requires you to find blogs and websites that are relevant to your target audience. For instance, if you’re running a tyre shop, then you might check out a mechanic’s website. You can then reach out to the owner of that website and ask if they would be interested in a guest post opportunity. They get high quality content and you get another link directly to your website on a page that appeals to the audience that you’re marketing your services to.

Conversions

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If your conversion rate is poor, you’ll have a high bounce rate. This means that users are leaving your site without making a purchase or engaging. Here’s the key factors that can impact this.

Content

It was Bill Gates who claimed that content is king. It’s still true today and important for business owners to keep in mind. However, you do need to make sure that you are delivering the right content. Low quality content isn’t going to give people a reason to stick around for a few seconds. It can’t look like spam. This is why if you don’t have time to create high quality content, you should consider hiring a service to complete the work for you. You just need to set a style guide to ensure that the content created matches your business brand.

Design

When you are exploring the different ways to make your website stand out, your design should be a top priority. It’s vital that you choose a design which matches your brand but also makes a lasting impression. One of the cheapest ways to hit the right marks is with a template. These are usually free on website builders. However, you do need to spend a little time customizing your template to ensure that it stands out. If you don’t do this, then your website is going to end up looking like those of various other businesses and potentially even competitors.

Structure

Another important element to consider would be the structure of your business website. If your website has a confusing or difficult to follow structure, then it’s always going to make customers think twice about sticking around. They don’t want to spend an age searching for what they need from your business. That’s why you need to ensure that your website follows the three click rule. Simply put, this is about ensuring that your customers are never more than three clicks away from what they are searching for in your business.

Speed

Following on from site structure, another way that you can waste the time of users is with a website that is slow to respond. Customers these days expect website pages and content to load in a matter of seconds unless they can blame their poor internet connection.

If you are worried about issues with speed, then make sure that you do run a test online. There are various free tests that will show you how your website will respond on different devices. Remember, a mobile responsive design is often key here. The majority of customers will be accessing your website through a mobile device. This is where you need to excel in terms of performance.

Engagement

Another key factor to consider is engagement. High levels of engagement can be achieved by content as we have already mentioned. But there are other tactics worth exploring as well. For instance, you might want to think about options like live chats. Setting up a live chat solution on your website will ensure that people can immediately connect with someone in your business. Alternatively, they could use an automated solution to gain the answers that they need to commit to the purchase of a product or service. This also helps you avoid the issue with the perception of a slow response to queries so it delivers a lot of benefits.

Security

Finally, you should think about security standards for your business website. Issues with security are always going to be a turnoff for any customers or clients. Customers are wary about security these days and they absolutely have a reason to be. Problems with security could put their personal data at risk and this has already been proven countless times on the market. You should use the services of a professional security team to ensure that your website is set up the right way to mitigate any issues here and provide customers with the peace of mind that they deserve.

Conclusion

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We hope this helps you understand some of the key steps that you can take to ensure that your traffic and conversions are at the right point. In doing so, you can gain the high sales numbers and level of demand that your business deserves.