Category: Technology

Take Your Business In An Unexpected Direction

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, all businesses don’t have to be run in a traditional sense within a ‘bricks and mortar’ setting. Much of business is now carried out online via E Commerce. The following contributed post is thus entitled, Take Your Business In An Unexpected Direction.

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Pretty much every small start up nowadays is being established online. There’s a good reason that many small business owners are taking to the realm of E Commerce to sell their products to the consumer market. When it comes down to it, E Commerce is a lot cheaper to set up than a brick and mortar store. You don’t have to worry about forking out for a commercial property or commercial property rent. You can also wave goodbye to commercial energy bills to keep the place up and running. You don’t have to furnish this space or pay for merchandisers to arrange your products in an appealing manner. There’s no pressure to take on security staff or pay for security equipment. Instead, you can simply collaborate with a freelance web designer on the one-off project of creating your website. E Commerce also provides low levels of commitment. By avoiding commercial property, you don’t sign up to rent a space for a given period of time, meaning you can back out of your venture at any point if things get a bit too difficult or if things just really don’t work out – there really won’t be all too much loss involved. So, we would generally recommend taking this approach if you are operating a small business or planning on operating a small business. One thing to bear in mind, however, is that with the ease of E Commerce has come an influx of small businesses establishing themselves. It seems like every Tom, Dick, and Harry wants to try their hand at becoming the next entrepreneur. The market is becoming increasingly saturated and you’re going to have to take bold steps to ensure that your company manages to stand above the rest. This could require a little thinking outside of the box. But how can you achieve this? Well, let’s take a moment to look into the matter further!

The Problem With Saturated Markets

So many small business owners make the mistake of assuming that all companies will have to take some sort of sales in a saturated market. There are so many consumers out there that at least a portion will naturally fall into your path and choose to spend their money with you, right? Well, this isn’t actually the case. When you are operating in a saturated market, you’re bound to face a whole host of problems at some point or another. Saturated markets create stiff competition and the majority will start to pull illogical business moves in order to try to stand out from the crowd – they will significantly reduce the prices of their goods to lure customers towards their company. Sure, this might work. Customers will go where prices are lowest. But by undercutting competition, these small businesses devalue their own goods and significantly reduce their own profit margins. You don’t want to get roped into using the same tactics and devaluing your own goods. However, if you are offering the same thing, you’re going to have to! There is an answer to all of this though. You just need to take your business in an unexpected direction and offer something different! Offer something that nobody else is offering. Even if the difference between your product and other products out there is relatively small, it’s much better than offering the exact same thing as somebody else. Even the slightest difference in your goods could draw people towards you, helping you to make sales and generate more of a profit.

Coming Up with Something Innovative

When you have something that is completely innovative and that hasn’t been seen before, you are going to find swaying buyers your way to be a lot easier. Your product will exist in its own right and people won’t really be able to compare it to other options on the market. But how do you come up with something innovative? Well, we’re afraid that this is purely down to you. You’re going to have to get your thinking cap on! The good news is that there are a few steps that you can take to steer yourself in the right direction.

Identify a Gap in the Market

The first step that you should take on your journey to creating something completely new is to identify a gap in the market. Take a look at what’s already out there and actively seek out a space where you could offer something different.

Offer a Service

Small business owners tend to focus more on products than services. So, why not consider providing a service instead of something tangible that can be packaged up in a box and placed on store shelves? While the market for services still has a lot of competition, there tends to be less of it than in the market for goods. Still try to be innovative. Look at how a service for off highway powertrain has taken off. This might have been something that you would never have thought of yourself, but it takes thinking up something like this to experience success!

Differentiating Your Product

Remember that your offerings don’t have to be an entirely new invention or the most astounding idea ever. They just need to tweak existing designs and items to make them slightly more appealing than current options. If your product is similar to other products on the market, people are likely to opt for whichever is cheapest. However, by differentiating you are giving them alternative choice and they may deem that whatever small addition you are offering is worth paying a little extra for! You may need to really focus on whatever differences you make through advertising and marketing. Really laying emphasis on a slight difference of features can make consumers really focus on it too!

Conducting Market Research

There’s a good chance that you’ve already carried out a little market research at some point in your business journey. This isn’t all too surprising. After all, market research is a business basic and is particularly beneficial for newly emerging businesses. It is a process that allows you to see current market trends, scope out your competition, and to come up with a competitive pricing plan that will encourage customers to shop with you without eating into your profits. However, it is important to remember that you should continue to carry market research out as your brand develops and grows. If you are deciding to take your business in a new direction, you really do need to make sure that there is a market for the innovative idea that you’ve come up with. Sure, making a slight difference to an existing product can help your product to stand out and can make consumers take a second look at what you’re offering. But things could just as easily sway in the opposite direction and a minor change could put customers off and make them step away from your brand. So, conducting fresh market research into any change you make to your products will help you to work out whether your demographic is showing sufficient levels of interest in these changed products in order to buy the final result from you. Take the time to determine how your new and unexpected take will fare in the current marketplace. It really is more than worth the time and effort invested into the process!

Patenting and Copyrighting

Once you’ve come up with something innovative, you need to be prepared for the fact that others out there are going to try to mimic you. This is an inevitability. The good news is that you can hinder their efforts to take your hard work and profit from it themselves. You simply need to protect your intellectual property through patenting or copyrighting. These are legal means of protecting your ideas. A patent ensures that you are the only person who can produce and profit from the product you have created for a set period of time. This gives you the opportunity to become a market leader and generate a significant amount of profit before others can try their hand at selling your idea. Copyrighting is a means of ensuring that other people can’t copy your ideas. If they do, a cease and desist letter can be sent out to them. If they fail to cease and desist, they can face serious legal action!

Constantly Moving Forward

Once you have managed to complete this entire process, avoid being complacent. No matter how innovative your product may initially be and despite your best efforts to copyright and protect your ideas, others are eventually going to catch up. You need to always stay one step ahead of the game in order to ensure that you continue to stand out from the crowd rather than being swallowed up by it.

As you can see, you really do need to take your company in a new and unexpected directions in order to experience success and generate significant profits. Hopefully, the above information will help you to achieve this!

The Highest Tech For The Best Business

Three key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship, and Technology. If you’re in business, it’s important to know the best technologies to use for your business and purposes. The following contributed post is thus entitled, The Highest Tech For The Best Business.

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Technology is something a business swears by, and if you can’t say this for your business, then you definitely aren’t doing things how you should be doing them. But sometimes we aren’t using the best technology, but you just don’t know what potential is out there! So, if you want to know what the highest tech out there is at the minute, and how it can easily better your business, we’ve got a few tips coming your way. There is a whole world of technology being designed out there, all feeding off information that clients such as yourself provide. The companies developing them adapt and learn, until they get to the stage where they’re at the top of their field. So, keep on reading, and hopefully by the end of this you will have at least one piece of technology that you can look into further, and hopefully use within your business.

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Communication Systems

Every business uses communication systems, and some use them in ways that others don’t. It all depends on the line of work that your business is in, and how you might need to use said technology. But we have to admit, some companies are just completely stuck in the stone ages when it comes to technology and their communication systems. For example, you can now get state of the art gps antenna systems that will allow you to see and therefore communicate with clients, unknown people, and whatever else you might need to find in your line of work. But there are some shoddy antenna systems that will barely pick up anything at all. The same goes for things like your IT serves, which is a different type of communication system in that they will be talking to other components of software to ensure your business is running properly. If you were going to go for a server, you should definitely go for a professionally managed one so that you don’t bear the brunt of a bad server.

Office Essentials

Now to the things that you might use more and more on a daily basis, and one thing we definitely thing you should utilise is software to help you with the day to day running of your business. It really has become an office essential to have software, such as ones that help you run payroll. It’s a long task to do such a thing, but it can be made so much easier with the aid of software. So, sit and have a think about all of the things that you find hard to do in a day, and then have a quick Google search and see if there is software that can really help you with it.

Tech That Will Push For Growth

Now isn’t this something that will have got your ears up. Growth is the number one goal of a business, and it’s best done by using software that allows you to monitor your sales patterns, rather than you trying to work it all out manually. It becomes an easy process to figure out what it is that your business needs, and where the sales might be going wrong.

Liquid Technology Which You Use Every Day

A key focus of my blog is Technology. Liquid technology is around us and something we use daily. Few people know about liquid technology and what its applications are. The following contributed post is entitled, Liquid Technology Which You Use Every Day.

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When most people think about technology, liquids aren’t often the first thing on their minds. Being notorious for killing the devices which people love the most, it’s natural to want to keep them away from the stuff, but this isn’t always possible. To give you an idea of where liquid technology is found in the modern world, this post will be exploring three different options, giving you a clear picture of what you have available in this area. There are few areas more interesting than gadgets which have the power to fry themselves.

Smart Water

Crime is always something which people are working to tackle. Regardless of how much time and resources are put into an area like this, though, you will always find people who are able to break into things. Smart water promises to help with this, but not in the way which most people imagine. By using a special chemical compound which can be altered very slightly for each bottle, companies making this material can leave a criminal’s skin stained with a liquid which is completely unique. This is the modern equivalent of being caught red handed, as you simply won’t have a way to argue with a court if you’ve been found with loads of this material on your body.

Lubricants

Modern cars move faster than ever before, and often have to rely on manufacturing methods which don’t make room for much error. To make sure than engines are able to cope, lubricants are used, usually coming in the form of oil. Companies like Peakhd have been working for decades to create products in this field which are able to outperform their more traditional alternatives. Creating a liquid which doesn’t change its state as temperatures and pressures around it vary is no mean feat, though this is exactly what you need in your vehicle, making it hard for companies to hit the sweet spot.

Phase Changes

Not a lot of people know how their refrigerator works. Much like the radiator in your car, these large appliances use an array of fins to cool down a fluid on the inside. As the fluid changes temperature, it also changes state, becoming a gas as it heats up, and a liquid when it cools down again. This sort of system is found in loads of different types of machine, not just fridges. Of course, though, it also isn’t the only way to cool something down, and there are modern methods which don’t require any harmful chemicals to get started.

With all of this on your mind, it should be a lot easier to see the power which liquids have to support society. A lot of people struggle to see where these tools can fit into the world, even though they are already commonplace, and this keeps the wider population oblivious to the liquids they are using on a daily basis. It’s always worth working hard to build a good understanding of the technology and tools you use on a regular basis, especially when they are so strange.

Looking After Your Most Useful Gadget

A key focus of my blog is Technology. With everything smart phones can do now, they’re arguably becoming more important and powerful than laptop computers and PCs. They can store multiple forms of data, and allow you to do multiple things on the move. As such it’s important to take the best care of your mobile device possible. The following contributed post is thus entitled, Looking After Your Most Useful Gadget.

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Whilst there could be some debate over what your most useful gadget is, as phones become more and more powerful to the point that some smartphones today are more overtaking the power of laptops and even desktop computers of just a year or two ago, many people would argue that their phone is perhaps their most useful gadget, or at least the gadget they most depend on – particularly if you are running a business.

Today, we carry around so many gadgets, that are of such great value, yet we take their value for granted – it’s not usually until we are without our gadget that we realise it’s true value, and perhaps even more pertinent is the value of the data contained on these devices.

Just a decade ago, the idea someone would carry a gadget worth over $1,000 around with them, throwing it in their pocket, on the passenger seat of their car and even holding it over massive drops in order to get an epic photo… whereas today, we all take the precious cost of these devices for granted.

In fact, what’s crazy is that you could buy two cheap second hand cars for the same price of a mobile phone.

Then, in addition to their financial value, the social value they provide is extraordinary; combine this with the extreme value of the data contained on your device and we can quite quickly see the need to be treating our mobile phones with a little more respect.

Mobile phones, today, are the equivalent of the swiss army knife in that they perform so many tasks – yet they are much easier to break and destroy. Indeed, some phones are designed akin to a slippery bar of soap in the shower… so whatever phone solution you use, protecting this precious gadget is of utmost importance.

We’ve all heard many horror stories of people we know losing all their work, contacts, and precious memories in the form of images and videos. The best way to protect against this type of loss is to regularly backup to the cloud, yet, so many people don’t do this – even if they’ve experienced theft or data corruption in the past.

Another thing you might want to consider, if you don’t have it already, is to take out gadget insurance. This type of insurance is becoming increasingly popular as people collect more and more devices, yet it is suprisingly expensive. That said, it’s possibly one of the msot claimed on forms of insurance policy that exist due to the high risks of breaking a mobile phone via accidental damage, leaving it somewhere, or being stolen from you.

Interestingly, the majority of insurance policies have quite a few exlcusionary terms, so be sure to check out the fine print before purchasing as you don’t want to pay out money for an insurance policy to find you’re not covered because of an obscure term of the insurance contract.

In summary, it’s important to appreciate the value of your most useful gadget by backing it up regularly, insuring it, and mitigating the risk of accidental damage by using things such as screen covers.

7 Things Every Website Needs To Be Successful

Two key focuses of my blog are Business/Entrepreneurship and Technology. A key aspect of conducting business today is having a functional and user-friendly website. What’s needed for a website to be successful? The following contributed post is entitled, 7 Things Every Website Needs To Be Successful.

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When it comes to building a user-friendly website that is both successful and easy to use, it’s hard to know where to start. There are so many different things to consider in order to run a website efficiently that often, people can get carried away and start to overload their customers with information and widgets. Whilst they may seem useful at the time, gadgets and gizmos don’t make a website automatically successful.

With that in mind, here are 7 things every website needs to be successful:

1. A Pleasing Aesthetic

The first thing people will notice when they visit your website is what it looks like. If they don’t enjoy the aesthetic and find it hard to view, they’re likely to click off and find another website.

Although it may seem as though you have to put thousands and thousands into a site to make it aesthetically pleasing, there are lots of templates available on sites like Etsy.com that you can purchase for as low as $20 – all of which of are perfect in terms of their layouts.

2. To Be Easy To Use And Navigate Around

When designing your website you need to ensure it’s easy to use from a user perspective. The best way to do this is to think about how you would move through your website as a customer. Can you find everything you need? Is your navigation bar easy to find? Is it clear how to reach every single page on your site?

If you can answer yes to all of the above questions, it’s safe to assume your customers will feel the same.

3. A Blog To Share Relevant And Engaging Content

Having a blog on your website is a great way to share content your customers with love and engage with. In some cases, it’s also a useful tool for allowing potential customers to discover your brand and your site. For tips on how to start a blog for your brand, you can visit this website here.

4. A Really Good Developer (Just In Case)

Whether you have built your site your self or hand a developer build it for you, it’s always good to ensure you have a really good developer on hand just in case. They’ll be able to help you should any issues arise, helping reduce the amount of downtime your website has (if any at all).

For some of the top custom software development companies, you can visit the previous link.

5. Clear Contact Details

If a potential or existing customer wants to contact you but they can’t find your contact details, they’re most likely going to take their custom elsewhere. Having your contact clear at the top or bottom of every page on your site is the best way to ensure you don’t lose any customers due to them not being able to ask you an all-important question.

Do you own a successful website? Did we miss anything? Let us know in the comment section below.

Online Networking Success

The first principle of my blog is Creating Ecosystems of Success, and key area of focus is Technology. Networking is an important part of anything you try to do these days whether it’s starting a business, starting a blog or writing a book. Knowing how to network online can be the one piece that puts your project over the top, and not knowing how to do so could kill it. The following contributed post is thus entitled, Online Networking Success.

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Networking is essential for any professional or business owner. Over the years, networking has changed considerably, with the vast majority being conducted online nowadays. But, are you networking effectively? There is a big difference between networking and simply liking other people’s posts or seeing how many connections you can get on LinkedIn. With that in mind, read on for five top tips for successful online networking.

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  1. Start local – When you are first getting started with online networking, it is a good idea to stay local. You may think that this is counterintuitive. After all, isn’t the whole point of using the Internet to reach a global audience? While this is true, and there are many benefits to gain by reaching your immediate geography in some situations, there are advantages of starting in your own backyard. This means that you will build a social network and have a better shot of meeting face-to-face, which will help you to establish quality connections that you can build on.
  2. Find a shared point of reference – When you are looking for people to connect with, it is good to look for something you have in common, for example, someone with the same causes or interested in volunteering, like Drew Fasy, clubs and organisations, previous employers, or your hometown. By referencing this when reaching out to the person, it gives them a reason to connect with you, offering a good conversation starter.
  3. Have a clear reason for choosing the person in question – You need to have a clear reason for wanting to meet the person in question. The person will be more likely to give you some of their valuable time if you give them a reason why you need to meet them specifically.
  4. Put some thought in – Before you meet with someone, you need to put some thought into what it is that you are asking for. This ensures that there is a clear structure and that the person you are meeting has a distinct idea of what it is you want and how/if they are able to assist. Don’t be vague – lines like “I want to pick your brain” or “I would like to meet you” just don’t work. Would you want to give someone your time if they simply said that?
  5. Ask for the meeting – A valuable contact is not made by simply connecting with someone on LinkedIn. You need to talk to the person, preferably face-to-face, but if that is not possible, a video chat will suffice. This is the only way to learn from someone or get the help that you need.

So there you have it – some top tips to help you with online networking. As mentioned, online networking should be viewed as a starting point, you then need to connect with the person face-to-face. Of course, this is not always geographically possible, but with video chat available nowadays, you can use this instead.

3 Major Ways Technology Has Transformed Healthcare

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship, and Technology. The healthcare industry has been transformed by technology over the last decade. Whether you’re in a healthcare profession, a consumer/patient or an investor, it’s important understand these impacts. The following contributed post is thus entitled, 3 Major Ways Technology Has Transformed Healthcare.

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Technology has always been considered rather a driving force behind the healthcare improvements that hit the headlines today. It’s easy to come to that conclusion when you see the rate of innovation with technology in medicine today. Any graduate of health will agree with the fact that technology is having a positive impact in our lives today, from the data collection breakthroughs to the research and treatments that allow leaders in medicine to find fresh ways to practice medicine in the years to come.

With this in mind, let’s take a look at the three ways that technology has really packed a punch with healthcare and medicine in the last decade.

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Better & More Accessible Treatment
One of the biggest technological observations of our time is the way that we have more access to better treatment due to the innovations that are occuring. For example, geneticists have managed to deliver healthy cells to the right places using non-viral PiggyBac DNA Modification. The efficiency in which this works enables a large amount of genetic cargo to be delivered into T cells to create therapies that weren’t around in the early CAR-T therapies. Most therapies are viral based, which presents problems relating to safety concerns. Instead of the viral vectors to create therapies, the NVPB delivers CAR molecule genes to T cells.

Improved Care
It’s a growing area, but the biggest area that has grown in medicine and continues to do so is the care of the patients. The use of IT has made patient care far safer than it used to be and the fact that doctors and nurses in front of the patients are using tablets and smart devices to record their data, and then sharing it right away is indicative of the benefits of health IT. The accumulation of lab results and the recording of vital signs and other patient data into one system is only going to result in better patient care and more efficient services in a medical setting. Scientists need new ways to study the trends in healthcare and with better access to data, and medical breakthroughs can be studied at a quicker rate.

Disease Control
There have been huge developments in software programs that resulted in the WHO being able to classify illnesses along with their causes and symptoms and putting all of these into a huge database. This database gave each individual illness and their symptoms 14,000 individual codes and allows medical professionals and researchers to track, retrieve and use all their data in the fight to control diseases. The better research that is done, the better outcomes in general for the wider world. The software that is created for the medical community plays a huge role in tracking procedures, reducing waste and paperwork levels. These also allow doctors and healthcare professionals to improve the quality of care and the all round efficiency of what they do.

As there is a drive toward better health IT, doctors are getting enormous benefits from the drive toward a better system and it’s expected that there will be more developments in the future.

4 Technologies Changing Manufacturing

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If you’re running a manufacturing business, it’s critical to understanding the current technologies and how they can help you operations. The following contributed post is thus entitled, 4 Technologies Changing Manufacturing.

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Quality manufacturing is at the core of many businesses. While some companies simply purchase pre-manufactured products, others rely on either outsourced manufacturing or their own manufacturing setup to create custom products. Like any other area of business, the world of manufacturing is evolving, and technology is moving at a fast pace. Any businesses that rely on manufacturing should be aware of the technology available, whether they’re looking for the right outsourcer or want to update their own manufacturing setup. Here are some of the technologies that are changing manufacturing and the relationship that many businesses have with it.

Internet of Things

The Internet of Things (IoT) involves how devices connect to each other, including computers, manufacturing equipment, vehicles and much more. It facilitates the transfer of data more easily and makes essential information more accessible and easier to analyze. Many manufacturers have already begun to use connected products. It’s not even necessary to invest in all new equipment. Many older items can be updated by adding sensors or other connected products that help to collect and share important data. The IoT makes everything more efficient, keeping everyone in the know. For example, a sensor could pick up on a problem with a piece of equipment and immediately let an engineer know about it.

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Automation

Automation in the manufacturing process is another technology that is playing an increasingly large role. Automation from your outsourcing partners such as an injection moulding company means they will use the tech to monitor manufacturing, ensure consistent quality and transfer parts. Automation means less work for humans, so they can concentrate on doing other things. It can help to improve accuracy and quality during manufacturing, and speed things up too. There has been an increase in automation solutions in the last few years, so there are plenty of ways for manufacturers to benefit from automatic.

Augmented Reality

While it might not be in common use yet, augmented reality has been pitched as the next big thing in manufacturing and other business areas for a while. The use of AR could help to improve efficiency and it’s also popularly used for training purposes. Augmented reality could be used to help people with complex assembly or can make it easier to carry out maintenance, providing clear and visual instructions. Expert support can be provided through AR, and it can even be used to carry out quality assurance.

Mobile Technology

Within manufacturing companies, mobile technology can also prove to be useful. Mobile tech allows people to access the information they need whenever and wherever. Workers need to have access to data that helps them do their jobs properly, and employers shouldn’t ignore the growing need for mobile apps in the workplace. An app can be used to log working hours, check schedules or receive notifications about tasks that need to be completed. When employees benefit from being connected to what’s happening, the rest if the company benefits too.

Technology will continue to change the manufacturing industry. It will pay for businesses to keep up with what’s happening.

How Is Car Technology Changing The Face Of Public Transport?

A major focus of my blog is Technology. Right now we’re seeing the incorporation of new technologies into cars. What are the advantages of these new technologies in the are of public transportation? The following contributed post is entitled, How Is Car Technology Changing The Face Of Public Transport?

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In recent years, it seems as if humans are moving far closer to truly autonomous cars than ever before. Loads of companies are throwing their hats into the ring, coming out with options which are promising the shape the future of this industry. What does this mean for a field like public transport, though? To give you an idea of how this might change the way you get around in the future, this post will be going through some of the changes you can expect to see over the next couple of decades. Of course, this sort of change is dependent on technology and the way that it develops.

Rapid Growth

As more cares are starting to be able to drive themselves, there becomes less of a reason to own a personal vehicle. Without having to reply on drivers to get you around, taxis using modern technology could get you from place to place at any time of day, and it wouldn’t make anyone’s lives unpleasant. Coupled with less and less people having space for a car at home, this could see the public transport industry boom like never before.

Hybrid Systems

Traditional cars are always looked at as a standalone item, and very few people will see them as holding a dual purpose. Nowadays, though, a lot of companies are looking for new ways to use cars creatively. A great example of this can be found in the Hyperloop, a project being undertaken by a large group of businesses, schools, and enthusiasts. This system promises to allow driverless cars to be launched through underground systems, dramatically lowering transport times and making public transport more promising.

Lower Costs

When you don’t need a driver for the public transport you’re using, the cost of driving goes down by a large margin. Coupled with the fact that electricity can be produced for far less than traditional fuel, this whole experience gets a lot cheaper than using your own car. It’s rare that you find something which both costs less and provides greater convenience, but this is what the world of public transport is set to achieve.

Safer Roads

Finally, as the last area to consider, it’s time to think about the safety on the roads. While companies may not be able to get rid of their motor accident lawyers just yet, the future is bright when it comes to automated vehicles. If companies are able to produce the systems they are planning, the roads are set to become far less risky for people, and this is a change worth working hard for.

With all of this in mind, you should be feeling ready to get started on using public transport more often. As time goes on, companies like Uber are only going to become more popular, taking over the a market which has existing for a long time. Of course, though, like most fields of technology, it will take some time until this is something which everyone has access to.

Utilizing Technology In Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age it’s important to properly utilize technology in your operations. Not everyone is savvy in how to go about this. The following contributed post is thus entitled, Utilizing Technology In Your Business.

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Photo by Free-Photos from Pixabay

The world around us is becoming more and more technology-based, from the telematics in our cars to the hardware in our phones. No matter where you are it seems that you can’t escape some sort of technology. So, with that in mind let’s look at how your company might try to then make the most of tech and the digital age.

Marketing

For starters, one of the ways that many companies are utilizing technology around the world is by investing their time and money in digital marketing campaigns. As referenced above, our phones have become almost like miniature computers in our pockets and therefore are perfect places for companies to target their advertising. The way they will do that will quite often be via social media, so where you start with this form of marketing?

Social Media – From Facebook to Twitter and every Instagram or Snapchat in between there is a social network out there these days for all of us to use. Rarely before in history have you as a business has such eahsy access to so many captive eyes and making the most of that is vital to your success.

It is important to remember with social media that each one has a specialty and users who are active for that reason. That means you need to target your marketing campaign carefully, don’t start a YouTube plan if you have no need for video based promotion, for example. So, the first thing any social media marketing campaign must do is identify its audience and find where they are online. Facebook has the highest number of users so if you cast a net you’re likely to catch some fish, but are they the right ones for you. A mistake made by many companies is thinking that because a social media account is free they should dive head first, far from it. Your time is currency to the company and wasting it by spreading yourself thinly over several social media websites rather than targeting a few is not a good use of it.

Photo by Pexels from Pixabay

Productivity

In addition to improving your ability to promote your business, the tech industry has delivered a vast range of applications that will help your workforce being more efficient and productive with their time. The classics of the genre include Evernote and Dropbox, both of which are regular features of many offices with the latter offering cloud-based storage and the former a type or organization tool.

However, keep your eye out for startups that are looking to revolutionize the productivity market. As we learn more about the digital era we are seeing more and more applications come to the fore that can help your business with communications, meetings and sharing information. Some of these companies that you might want to keep an eye on include: Mindmeister, Todoist, and RescueTime.