Category: Technology

Using The Internet To Give Your Business A Competitive Edge

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A key to doing business today is understanding the best types of technology for your business operations. Properly leveraging technologies like the internet can be the difference between your business succeeding or failing. The following contributed post is entitled, Using The Internet To Give Your Business A Competitive Edge.

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Take a second to look around you in a cafe or see what people are doing on the bus or metro to work every morning. What do you see? In the vast majority of cases, you’ll see coffee shops, carriages, and seats filled with people staring at screens or frantically scrolling through feeds. The Internet has changed the way we communicate with others and access information, but it’s also revolutionised the world of business. If you’re looking to drive sales and entice new customers in the digital age, here’s a useful guide to help you capitalise on the popularity of the Internet to give your company a competitive edge.

Learning about digital marketing
Traditional marketing techniques, such as print adverts and flyers, can still be hugely effective, but more and more companies are investing money in digital marketing. Consumers spend more time online than ever before, and online shopping has become the primary means of acquiring products for many customers. Even if you don’t sell anything online, it pays to have presence on the Internet. Think about yourself as a consumer, rather than a company owner for a moment. How often you use a search engine, for example, if you’re trying to locate local services or find a product quickly and easily? You might find that you use Google to find a plumber, a restaurant or the best price on a pair of trainers you want to buy. As a business owner, it’s crucial to recognise the influence of the web and to move to ensure you can use it to boost your profits and market your brand.

If you don’t already spend money on digital marketing, it’s worth learning more about techniques like SEO (search engine optimization) and social media marketing, and getting up to speed with the latest trends and the benefits an effective, targeted digital marketing campaign can offer. If you’re not a marketing expert, and you don’t have an in-house marketing team, explore the option of outsourcing, do some research and install the Internet Marketing News skill for Alexa to give you instant access to relevant headlines. Digital marketing can help you compete with rivals, reach out to a huge online audience and create more leads in your local area. Internet marketing trends evolve continuously, so staying ahead of the game will pay off.

Image from https://pxhere.com/en/photo/1444327

Designing a website that works on every level
It’s impossible to overstate the importance of a website that works in the 21st century. Regardless of whether you sell products online or not, having a great website that is visible and accessible to interested parties could make all the difference. Focus on designing a site that looks the business, but also delivers on a practical level. Moving from one page to the next, finding information and making a purchase should be effortless. If your site is old, it’s slow to load, or it looks dull and drab, now is the time to revamp your pages, improve user experience, and use the site to lure customers in and encourage them to take that all-important next step. That could be adding an item to the basket and completing the checkout, it could be signing up to email newsletters or it could be making a call to find out more or get a quote, for example. Think about the sites that you enjoy using as a consumer, and always bear your target market in mind. The design and the content should be relevant to the brand and the ideal buyer persona.

Picture credit https://kaboompics.com/photo/8962/elegant-home-office-with-golden-accessories-macbook-iphone-x-watch

Improving your search ranking
Your website is up and running, and it looks brilliant. The trouble is that you’ll still not getting many visitors. If this scenario sounds familiar, you’ll need to take steps to ensure your pages and links are visible. To do this, you can utilize SEO to improve your search ranking. When you conduct a search on sites like Google, you’ll be presented with a list of links. As a customer, your attention will almost certainly be drawn to the links at the top of page 1. As a business owner, your goal is to climb as high as possible. If you’re struggling to get past page 5, traffic will be slow. Use SEO-friendly content to ensure that your links appear when customers enter words or terms that are related to the products or services you sell, use social media to promote your business, and keep content fresh, exciting, and interesting. Everything you share should serve a purpose. If you’ve got a blog on your website, for example, and you offer home maintenance and renovation services, useful guides, how-to video tutorials and informative articles are a great idea. SEO is an art, and if you don’t have expertise in this specific area of marketing, it’s worth seeking advice from professionals with industry experience.

Image via https://pixabay.com/illustrations/seo-internet-marketing-search-2192823/

Attracting rave reviews
Did you know that more than 90% of people now look for reviews before buying a product or choosing which local business to contact or hire? Feedback has never been more important for modern businesses looking to boost sales and client numbers. As social media and consumer review sites are so popular, it only takes a couple of negative reviews to make an impact. In extreme cases, a story can go viral putting a company out of business in a matter of minutes. To maximize the opportunities offered by the Internet and harness its power and influence, it’s beneficial to strive for positive reviews. Focus on customer service, make use of feedback, and go the extra mile to turn 4-star reviews into 5-star ratings. Take both the positive and the negative comments on board, and interact and engage with your customers. Consumers today don’t just want to buy a product. Often, they want an experience.

Picture source: https://pixabay.com/illustrations/feedback-opinion-customer-1977986/

The Internet has changed the way we behave as consumers and provided businesses with a host of new opportunities to reach new customers, establish relationships with clients and upsell products. If you think your company could be achieving more, consider how you’re using the web, and how you could change your strategy to hit targets. Learn more about digital marketing, sign up for updates on marketing news, and think about what your ideal customer wants. Make sure your website is fit for purpose, and invest in SEO to elevate your ranking and increase traffic. Prioritize customer service, use feedback to improve review scores and ratings, and utilize social media to engage with clients and strike up relationships.

Your Company’s Pipework Systems

A key focus of my blog is Technology. Pipes are important parts of the infrastructure needed to sustain our everyday lives. Understanding how these systems work is critical in multiple areas. The following contributed post is entitled, Your Company’s Pipework Systems.

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Plastic pipework has become extremely popular because of the wealth of benefits it offers. Not only is it extremely cost-effective, but it does the job well too! Plastic pipes are durable, long lasting, easy to install, and they do not corrode or rust. This is why they are used in so many different types of applications today. So, let’s dig a little bit deeper. What are the major applications for plastic pipework systems?

https://pixaby.com/photos/alaska-alaska-pipeline-oil-67304/

Drinking Water Systems

First and foremost we have drinking water systems. Plastic pipework has proved to be the ideal choice in these instances because it can provide individuals with safe and clean water. This is because plastic does not rust and it is resistant to chemicals and corrosion. However, if you need water pump repairs, you should get them done as soon as possible to avoid any contamination and further issues.

Agriculture Systems

Plastic has also proved to be the number one choice for agriculture systems. It is used for everything from pesticide spraying systems, to water supplies, to flow line irrigation. The long life span and resistance to corrosion makes it the perfect option.

Chemical Transport Systems

Again, because plastic is resistant to corrosion and chemicals, it has become the ideal choice for transporting chemicals. This includes everything from alkalis, to acids, to edible oils, to milk, to corrosive chemicals. If these were to be transported via a metal pipe they would damage the material.

Gas / Compressed Air Systems

When it comes to gas / compressed air systems, plastic is another popular choice. Why is this so? There are several different reasons. This includes better crack propagation, better impact, and leak-proof joints.

Effluent & Waste Water Systems

Last but not least, when it comes to effluent & wastewater systems you again have the resistance to corrosion and chemicals to thank. This allows the pipework system to effectively transport anything from radioactive waste, to both treated and untreated chemicals, to corrosive chemicals effluents.

So there you have it, the top five major applications for plastic pipework systems. When you consider the diversity of the five different applications mentioned, you observe how plastic pipework systems are extremely flexible and well-suited to an array of different situations.

Many people would agree that when it comes to choosing pipework systems no decision is more crucial than the one you make in relation to drinking water systems, so we are going to zone in on this further. When you consider the fact that individuals are going to consume the water that travels through the system you see why it is imperative that you choose with extreme care at your business. There are many different options you have at your disposal. However, most experts will advise that you opt for HDPE pipes. HDPE stands for high-density polyethylene and it is one of the most commonly used plastics in the country. This article will delve deeper into the qualities that make it such a good option in relation to drinking water systems.

There are many benefits associated with HDPE systems. They are cost-effective, strong, boast a long life cycle, easy to install and offer energy savings. However, when it comes to providing clean and safe water, it is the non-toxicity, corrosion resistance and chemical resistance of the material that really prove to be beneficial. If you want to be one hundred percent certain that the water you provide is safe, this is the option to go for. If you were to choose a metal pipework system, for example, there are many possibilities you need to take into consideration. Firstly, there is every chance that the water will have a metallic taste to it. In addition to this, metal is susceptible to rust and corrosion. This can get into the water and have a negative effect.

Usually, when you opt for a system offering such high levels of quality, you expect to pay high prices. However, this is not the case when it comes to HDPE pipes. You will be surprised to learn about the substantial cost savings you can make if you go down this route. Firstly, plastic doesn’t cost as much to produce as other materials. Moreover, you also need to consider the total life cycle of the pipes to see how much money you are really going to save. Because HDPE is a material that is strong, resilient, resistant to corrosion and rust, it boasts an extremely long life span. This means that you do not have to spend the money on replacements and repairs as you would with other materials. If that wasn’t enough, plastic is lightweight and easy to install, thus costs are minimized in this area as well.

In fact, the ease of installation with HDPE pipes is something that is worthy of further elaboration. There are many characteristics associated with this type of pipework that makes it one of the best for installation. Firstly, you have the flexible and lightweight qualities of HDPE pipes, this makes them easy to handle. The fantastic fusion welding possibilities allow for a leak-tight installation. In addition to this, you also have the possibility for alternative installations, on-site extrusion and the capability to reline the existing pipelines. With such flexibility and ease, it is not hard to see why so many people prefer HDPE pipes. There are barely any limitations.

To summarise, there is certainly no better type of pipework for drinking water systems than HDPE. This material is corrosion resistant, chemical resistant and non-toxic and therefore the result is clean and safe drinking water. Couple that with all of the other added benefits, such as cost efficiency and ease of installation, and it is not hard to see why this type of plastic is a clear winner.

How Advanced Are Online Threats Becoming

A key of my blog is Technology. With our world becoming increasingly more digital, there are also an increasing number of online threats. With so much business being conducted online, having solid cybersecurity is a must. The following contributed post is entitled, How Advanced Are Online Threats Becoming.

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Being hacked when you’re online is something we all worry about, in the back of our minds. We don’t like leaving our credit details on retail websites, if we can help it, and we all regularly check to make sure our firewalls are turned on. It’s a habit we become accustomed to, the more and more we use our computers to connect to the world wide web, and it’s something we should all clue ourselves up on.

And that’s because cyber threats are becoming more and more common, and there’s a lot of scammers out there who know just how to disguise themselves to earn your trust. They can even use the numbers in your phone to pose as someone you know nowadays.

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There’s Gaps in the Connection

A lot of websites use third party companies these days, to make sure they keep costs down in their own businesses by not running their own IT support desks or their own retail portal. They use another company’s previously established support network or paywall, and that can lead to a hink in your secure browsing. After all, the more people involved in any searches you tap in, or any purchases you make, the more chances there are of your information getting out.

Websites who have to redirect you to reach certain pages, or websites who don’t allow you to use secure payment methods such as Paypal or Worldpay, are very likely data sink targets. Hackers will keep an eye out for websites that need further connections to enable their profits, and exploit these connections to get to you. They can change them out to make sure you connect to them instead, or it might just be a flimsy line that could allow a few worms in. You never know who’s on the other side of the screen, after all.

AI Could Be a Way In

The Siris and Alexas of the world have a lot to answer for. They can be one of the most helpful appliances you own, but they can also be targets for people looking to access your secrets. And it’s not just malicious outside threats that can access you and your family’s most private data: it could be the companies themselves as well.

So if you do have an artificial intelligence system in your home, they need to be connected to the wifi to work. And there’s a good chance you have quite a few recordings on them you would never want anyone outside of your own four walls to hear. And it’s these stored recordings, which have to be removed manually, that both hackers and shady executives alike could be after. It’s a misuse of the trust the consumer places in the company – you bring this kind of tech into your home to make life more convenient, and these are the results we’re seeing.

That was a quick look into the world of online threats, so make sure you’re always up to date on what could be out there.

Website Words: 3 Tips For Perfect Copy

Three of my blog’s key focuses are Financial Literacy/Money, Business/Entrepreneurship and Technology. Important aspects of your business are your branding and technology. You have to be sure that your website and all of the messages you communicate on it are clear. The following contributed post is entitled, Website Words: 3 Tips For Perfect Copy.

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Pixabay / CC0 Licence

When considering your business’ website, your focus will primarily be on the design and functional elements. You’ll want to ensure that your site looks good and works exactly as you expect – which is undoubtedly important, but there is a final part of the puzzle that can often be overlooked: the text.

The text on your website – which is more conventionally referred to as the “copy” – is just as important as the look and performance of any business website. The text is how you convince customers to buy from your company and how you affirm your brand’s voice, so getting it right is critical. In an effort to help you achieve this goal, below, we’ve assembled five tips that will help you to make sure that your website copy is at its absolute best.

#1 – Be cautious of tone

When writing website copy, there’s a line you have to walk: the text should ideally have an element of personality to it, but it should also remain professional. To achieve the right balance, it’s usually best to try and use the same writing style and word choice you would use if you were writing an email to an acquaintance – someone you know well, but not well enough to consider them a ‘friend’. Viewing your text through this lens should help you to keep things light, but without crossing the line into over-familiarity.

#2 – Consider translation

To work well, website copy has to be understood. As a result, businesses whose target audiences are likely to be bilingual may want to consider opting to translate their website copy to benefit some customers. While translating your entire website’s copy sounds like a dramatic, time-consuming undertaking, professional companies such as Para Plus Translations can help to simplify the entire process and allow you to display perfectly-translated text with ease.

#3 – Watch out for typos

No matter how well written your copy is, if it’s riddled with typos, your customers will notice – and may even judge your company as a result. Unfortunately, finding typos in text you have written yourself is inherently challenging, so you’ll need some form of assistance when seeking to overcome this issue. The best option is to hire the services of a professional proofreader, but a combination of using a service such as Grammarly and then asking a friend to proofread can also work well.

#4 – Too much information is preferable to not enough information

With website copy, convention suggests that you should provide information succinctly. However, while the quality of the words you choose is more important than quantity, the amount of quality copy needed is more up for debate. While some customers may be more than happy with a few sentences about your products or services, others will want to know more before they commit to a purchase; we all have different opinions about how much is enough when it comes to information. To account for this, it’s best to opt for a higher word count; it’s easier for customers who prefer short text to pick out the most pertinent details for themselves – perhaps aided by short summaries – than it is for those who would like more information to convince themselves to settle for less than they would like.

In conclusion

With the tips above, your copy can join your great design and flawless functionality to create a business website that your customers are sure to love.

What’s New In Tech?

One of the key focuses of my blog is Technology. For career, investment and lifestyle purposes, it’s important to keep up on the latest advances in technology. The following contributed post is entitled, What’s New In Tech?

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You probably think of yourself as being reasonably efficient when it comes to technology. You have your smartphone, smart speaker and all manner of gadgets that help to make your life that much easier. But there’s always more out there under development, waiting to surprise us all with clever, evolving technology.

In this blog we take a look at some emerging technologies and what you might see in the headlines over the next 12 months.

Image from Pixabay

Gaming

If you’re big on gaming you might already have your name in the hat for the brand new Playstation 5, coming out, well, no one really knows when. Rumours that 2019 would be the big reveal were quashed by Sony so it looks likely that gaming fans will have to wait until 2020 to get the hands on this fantastic console.

Arch rivals Xbox aren’t to be ignored with the much-anticipated Xbox 2 due to hit the shops soon too. Like the Playstation it looks likely that it will be released next year much to the delight of loyal Xbox fans.

Entertainment

Does your television swamp your living room? While you love the idea of a big screen that makes movies exciting and gaming extraordinary, when it’s just sitting there, it looks kind of big. Then you should consider a television that rolls away when you’re not using it, into a handy table top box. That’s right, it rolls away.

Due out later this year from LG, the technology allows the screen to stretch to 65 inches before disappearing. There’s currently no price listed for this brand new kit, so watch this space.

Transport

Electric cars? Tick. We’re all on board with transport that allow us to create less pollution but that still perform to the standards we expect from our cars. But how about an electric motorbike from iconic name Harley Davidson? This fully electronic vehicle still maintains the classic Harley lines but it super quiet and fully automatic meaning no clutch or gears to take care of.

Get yours towards the end of the summer from around $30,000,

Government

Making it easier and more secure to vote, governments around the world are looking towards Artificial Intelligence to prevent fraud and keep the process as transparent and easy to deliver as possible. With automation from smartmatic, keep abreast of the latest ways in which countries are encouraging the democratic process.

Leisure

Keen on mixing up the real with the not so real? Give NReal’s glasses are try. Sure, they look like ordinary streetwear but allow you to mix reality with augmented reality with their smart lenses. You’ll be plunged into a world of high quality sound and images as you figure out what’s real and what’s not on your way to work

Useful tech

Charging your phone has been covered by a great many companies with handheld chargers but the latest charger from Mophie acts as a hard case as well as charging your phone, which is just plain useful. It promises more than 30 hours battery life and fits the more recent iPhone models.

If that wasn’t enough, how about a watch that tracks all your activity and your sleep. Yes, that sounds familiar but the difference with the model from Withings is that it comes in much cheaper than its rivals and only requires charging after around 18 months of wear. Not only smart but much lower maintenance than its high street rivals.

In the kitchen

There’s always something budding chefs so get yours a toaster with a difference. How about a toaster that’s see through, completely clear. You’ll never have suffer the disaster that is burnt toast again and bagels will toasted to perfection, thanks to this unusual design.

If that doesn’t tempt you then pick up a KitchenAid Connect for a snip at more than $1,000. It does everything from stirring as it sautees, chopping up vegetables to your prefered size to measuring and weighing. Truly a chef’s best friend in the kitchen.

Whatever you’re into, there’ll be a piece of technology out there with your name on. From sunglasses that merge realities to new realities in the form of the latest gaming consoles. From kitchen gadgets that take all the work out of cooking to chargers that work on the go and protect your screen.

Tech is evolving at a rapid pace with new, fun and exciting gadgets hitting the high streets every year. The next 12 months promises to be an exciting adventure as more and more emerge for every taste and for every budget.

The Science and Technology Behind Control Panels

Three key focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In many businesses, control panels are important tools as they are used to carry out specific functions. Depending upon the business you’re running, you may want to customize specific control panels for your operations. The following contributed post is entitled, The Science and Technology Behind Control Panels.

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Image Courtesy Of Alexandre Debiève

When being tasked with setting up a control panel as part of your business, it is wise to do your research beforehand for the safety of your business. Science and technology today are moving the world forward and new innovations are being made daily to help the world run more efficiently. The same can be said for the improvements in control panels.

Companies such as OSCO Controls are at the forefront of custom control panels. In their custom control panel development process, they follow 6 steps to set your company up with the most durable control panel:

  1. Project Need Analysis
  2. Panel Design
  3. Panel Documentation
  4. Fabrication and Programming
  5. Testing and Quality Control
  6. Technical Support

It goes without saying that safety needs to come first when customizing control panels. Prioritizing the operator safety is of the utmost importance. Since your control panel is customized, it is important that all safety precautions be taken in regard to your specific control panel. The safety review will dictate the optimum control technologies, automation programming, and the control’s physical placement to make sure the operator is safe.

One of the scientific breakthroughs OSCO uses is the ability to pre-program large lift controls to stop at the customer specified height requirements. Their control panel also contains a programmable logic controller and an HMI screen that is used to control and monitor the whole system.

Their team will work collaboratively with your company to design the most specific control panel to meet your needs. Once they understand the application requirements of your company, they will analyze all variables to ensure that their electrical system design will improve productivity, simplify processes, and provide safe operation. This system gives the operator the ability to handle different tasks with the ease of a button. They are provided with precision controls, adjustable variable speed drives, and include emergency stop devices.

The final major piece a company like OSCO provides is a lasting partnership. As discussed in Benefits of running IT as intended, it is essential to have a connection with anyone who has a strong understanding of the technology behind a system. Once set up, OSCO can be used as a resource to come to with any questions or concerns. Even when the job is completed, they offer services such as:

• Evaluate and recommend new controls, technology, and design for process applications
• Onsite installation and set up
• Assess and troubleshoot issues
• Program and implement new software
• Commission and integrate product info and user’s equipment

Their expertise in the field will be able to provide you with a sense of relief in knowing that they are able to respond to any control issues that you may run into. When it comes to control panels, it is essential that you have the safest and most functional panel possible. And with Science and Technology constantly evolving, having the right company to partner with that can stay on top of the changes will make a world of difference for your business.

Breakthroughs In Brain Injuries

Three key focuses of my blog are Athletics/Sports, Health/Wellness, and Technology. An area of high interest particularly in American Football is brain injuries. The protection efforts to protect against brain injuries are continuously unfolding. The following contributed post is entitled, Breakthroughs In Brain Injuries.

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Image Courtesy Of Jesse Orrico

It is not an uncommon fact that more and more people are suffering severe brain injuries these days. This is especially true in contact sports such as football. It has been reported that between 1.7 to 3 million sports-related concussions occur each year. That is a staggering number with severe consequences to the mental well-being of human beings.
There is a movement around youth football organizations to put an end to tackling. The horrific stories that have come from the National Football League has really raised many red flags on why contact like this is allowed with such hazardous consequences.

One of the biggest problems many parents will face with their children playing youth sports will be concussions. It is a scary thought for parents to think of the seriousness of the injury, but also the medical expenses that may follow depending on the severity of the injury. It is crucial for parents to know their legal rights as well as what treatment or preventative options are currently in the works.

Legal Rights
A rare inside look into the legal system and submitting insurance claims and making sure that you are being taken care of fairly can be found at Pennsylvania Workers Comp. This book provides insight to make sure that you and your loved one are being well taken care of in your scariest of moments.

You can also find information about how serious the National Football League is starting to take in regard to the number of concussions occurring each week. Traumatic Brain Injuries is something that cannot be ignored, and parents need to know their rights to medical attention. Real life tragedies of NFL players can be found here as well as the financial responsibilities the NFL has recently taken on to settle disputes.

Fortunately, the world of Science and Technology has allowed researchers and scientists the ability to delve deeper into studying the brain and coming up with ways to help diminish this problem. However, there is still much work to be done.

Current Research
STEM (Science, Technology, Engineering, and Mathematics) has a mission of pursuing new knowledge and then use that knowledge to invent new mechanisms to improve our lives. This has been vital in the brain injury world. One particular study has been looking at the impact of American football helmets. One invention currently in the works is a Helmet Impact Tubing System. The goal is to lower the number of head force impacts over years of use. However, it is proven that the repetitive hits that players take day to day and week to week are what eventually takes its toll on the brain.

Another study being done is looking at if stem cells can help to repair traumatic brain injuries. This clinical trial involves using bone marrow-derived stem cells are repair agents. Traumatic Brain Stem Cell Repair is trying to find at least of an invasive measure to work on the brain and replace those damaged cells. It is still in the early stages, but in the world of Science and Technology, this could potentially be a massive breakthrough in helping to save millions of lives every year.

Nailing Your Social Media Campaigns

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A good deal amount of business takes place online these days and thus it becomes critical to use social media effectively. Doing so could take your business to the next level, and not doing so could cost you. The following contributed post is entitled, Nailing Your Social Media Campaigns.

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Your business is going well, your team (or just you) are fantastic at what you do, you outsource where you need to. Virtual assistants, some social media management – the type that can even tell you about your social media footprint, and the occasional copywriter. But what about if you want to have a go at your own basic social media campaign?

After all, it pays for you to understand what goes into it, and how to do it in the future.

Learning and implementing a social media campaign might seem like a bit of a daunting task but gathering up hints and tips from respectable sites, chat sites, and joining facebooks groups will help you on your way.
For a quick reason as to why you should be making an effort – there are 600 million people on, and they are scrolling for hours a day. Your adverts should be something the right people see.

Here are some quick fire tips for tackling your next social media campaign.

Social, Social, Advert & Social

Or something like that anyway. Social media is about taking part, conversations, communications and interacting. When you are putting together your campaign, skip the boosting altogether. In all of your materials, from graphics to text posts have questions. Ask and be curious. Be authentic in your communications, hold your communities attention and post links to your products – sure – but weave it into more social posts.

Don’t Beg

Running a competition for likes and follows is fine. Posting every day for likes and follows can come across a little bit needy. Growing organically takes time and care. Of course, ask people to share the content that they enjoy with their friends too, why should they want to share and follow? Content focused – always.

Be There

Make it simple and easy for people to be able to find you on all of your social media platforms. On your website have a share button, so that people can do your advertising for you. When you post new content, you should share it across your platforms too. When you start pushing out content with a message about your new product or service, make sure that you follow up with people that respond and any questions that are asked.

Purpose

Through all of your interactions, you should stick to your goal. Have your text, images, and communications all focused on the message. If you have a sale, make sure that everything is focused on that.

Photo by Rahul Chakraborty on Unsplash

Money

Don’t be scared to put some money into your social media marketing. It is almost impossible to be seen now without paying the price. So spend it well. Go through your analytics and see what your most robust set of numbers? Spending there makes sense, or use the tools to build a similar audience profile to advertise to.

Your social analytics can give you a lot of insight into where your campaigns have been successful, on from that your google analytics can help you see where people arrive and the conversions too.

Taking Care Of Your IT In Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s modern age, most businesses use some form of technology. Information Technology (IT) services that aren’t operating properly can be costly and hurt productivity and thus their maintenance is paramount. The following contributed post is entitled, Taking Care Of Your IT In Business.

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Source

Any business in the world needs to use a considerable amount of IT if they are to keep on top of things and to keep moving in the right direction. If you are starting up a new business, and you are unsure how to approach the whole issue of IT, then there are many things that you might want to consider in order to make it a little easier. For most entrepreneurs, the tech behind a business is one of the more challenging aspects, and it might be something that you find you need to work on in order to improve it and keep the business going strong. In this article, we are going to take a look at just some of the things you might want to do in order to properly take care of your IT. Do that, and you will find that your business is much better off for it.

Only Have What You Need

One of the biggest mistakes that entrepreneurs make is trying to get technology to do absolutely everything, even that which is clearly not intended to be completed in that way. The trouble with overusing tech is that you only end up causing more issues for yourself, as you inevitably will find that you are going to have to spend more time fixing and keeping it running than the amount of time you will have saved by using it. Therefore, you should make a point of only making use of technology where you need to, so that you can hope to keep it as simple as possible, and also keep the process of looking after it simple too.

Outsource IT

Something that the vast majority of business do these days is outsource their IT. There are many great benefits to doing this, and it is one of those things that you will find you absolutely have to do if you run a smaller business or a startup. When you outsource your IT, you effectively free up time and space in your own business for whatever else you want to do. At the same time, you will find that it is inevitably going to be looked after considerably better, and that you will run into few problems. Any problems that remain are likely to be fixed quickly by that team, and you might never even heard of it. If you visit https://www.ribbitbusiness.com/ you will see a great example of this kind of service which you might want to consider for your business.

Consider Training

If you do have any IT teams in your building, you will want to make sure that they know exactly what they are doing. In order to do that, you will need to think about training them up wherever necessary, in order that you might be able to keep the IT running as smoothly as possible. The more training you give them, the more likely it is that they will be able to do whatever is required to keep it going.

Follow Your Dreams: How To Jump Into An Into A Tech Job (With No Experience)

Two of the key focuses of my blog are Career Discussions and Technology. With every passing year, new technologies are emerging and along with them the need for individuals who have backgrounds in the Information Technology (IT) fields. If this field particularly intrigues you, it will be important for you to know how to get in. The following contributed post is entitled, Follow Your Dreams: How To Jump Into An Into A Tech Job (With No Experience).

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Breaking into the tech industry can be a daunting task. Fiercely competitive and outrageously ambitious, it can seem like an insurmountable barrier to entry especially if you don’t have the relevant credentials. However, one of the great things about the industry is that although Here, we’ve outlined some key components for you to land your dream job digital IT.

Get Some Experience

Tech is a notoriously difficult industry to break into without the relevant experience. The top technology companies often want to see that as well as being a great personality fit, that you’ve taken the time to immerse yourself in the culture and honed your skills to ensure that you’re a perfect fit for your desired role. Look to cut your teeth on small entry-level projects that don’t take much investment and can easily fit around your lifestyle. Upload some examples of your work to freelancing sites such as Fivver, or Upwork to fine-tune your skills and get a grasp of the ins and outs of your role without too much commitment. It also gives you a chance to put yourself forward for a variety of projects and therefore allowing your skills to be even more well-rounded, which is exactly what many tech companies are looking for.

Time To Study

Sometimes, though it’s worth noting that smaller experiences may just not be enough to land you that dream tech job. Jobs in tech have stringent entry requirements, and many recruiters may not even consider your resume if you do not have the relevant qualifications or degree required for the position. Browse job specs and job boards liked Linkedin to get a rough idea of the minimum bar of entry and use that to define your starting point. That being said, going back to college may just not be a feasible option for you. If that’s the case you may want to look into taking on an apprenticeship. IT apprenticeships can be a great way to get hands-on technical training and at the end of it, you’ll come away with a recognised qualification that is bound to open some more doors.

Stand Out On Your Resume

Once you feel confident enough to apply for your dream role, it’s time to make sure that your CV stands up to scrutiny. Make sure that you highlight anything that may be relevant to recruiters, no matter how small or insignificant you think it may be. Be candid in your cover letter and let your future employer know why you’re passionate about tech and how you can now prove it with all the smaller projects and courses you have invested in. Don’t get called back for a second interview? Don’t give up. Keep working on extra projects and work experiences, to really beef up your CV.