Category: Technology

How To Use SEO For Your Business During Covid-19

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. The Coronavirus/Covid-19 has for changes on businesses that no one saw coming, forcing those who can to adapt and potentially those who can’t to go into extinction. A major factor in doing business now is Search Engine Optimization (SEO). The following contributed post is entitled, How To Use SEO For Your Business During Covid-19.

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It’s safe to say that a lot of businesses are struggling due to the ongoing pandemic of Covid-19. This is an impact that is not just happening nationally but globally. However, as many countries are in lockdown and have been so for a little while now, businesses are taking different directions in how they go about spending their money. Some are waiting it out, some are spending more, and some are spending less. SEO can be a great way of continuing to sell the business and to play the long game in the hopes it pays off after this virus blows over. Here are some tips to use SEO for your business during Covid-19.

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Get Professional Assistance

When it comes to working on SEO, not all businesses are going to have in-house staff who can continue to provide support in this area of the company. So with that in mind, it’s worth seeking some professional assistance by outsourcing it with whatever budget you can provide. Some may try to offer a discounted rate of their services due to a lack of budget with their other clients. This is just as great as an opportunity for you as it would be for them to have some income coming in. Check out companies that help with manufacturing seo and can give you the best guidance and practices to make the most of this down time where you can work on improving the search engine optimization of your site.

Work On Generating Organic Content

Organic content is more relevant now than ever before. That’s because when you’re creating content for your own website, it’s not going to go anywhere because you own the site and unless you decide to close down your business and pull the plug on the website, it’s there forever. However, if you’re producing content for other sites and not creating any organic content for yourself, then once that paid advertising stops because you run out of funds or those websites close down, you’re left with less exposure. Organic content is important, so start doing more of it.

Promote, Promote, Promote

Promotion is key for any business, and if you’re not shouting about your company from the rooftops aka, on your social media channels, then you’re missing out on some great opportunities to get your brand out there. Use this time to continue plugging content, throwing it back to old campaigns and to continue that interaction with your customers. It’s important to do so in order to keep your company relevant.

Invest In Backlinking Opportunities

Backlinking as mentioned previously is one good way of getting your brand out there. Backlinks work by paying for content to be created on another website. Either that or you create the content yourself, perhaps in exchange for that website to create content for yours. The more backlinks you have, the better you look to the Google search engine. And that’s essential to ranking higher on searches.

Hopefully, we can come out of this time in our lives without too much damage to businesses. Use these tips to help yours thrive and survive.

How To Look After Your Vehicle To Make It Last Longer

Two of the focuses of my blog are Financial Literacy/Money and Technology. Financially, transportation is considered to be one of the ‘four walls’, food, shelter and clothing being the other three. Owning a vehicle is something you can wisely manage or you can end up blowing a lot of money. Understanding how to take of your vehicle can save you money and extend its life. The following contributed post is entitled, How To Look After Your Vehicle To Make It Last Longer.

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Photo by Steinar Engeland on Unsplash

Most people couldn’t do without their cars. They’re our ticket to freedom, our transport to work, they carry around our family, but we aren’t very good at taking care of them.

A little bit of regular care and attention can go a long way towards reducing running costs and avoiding costly repair bills. In addition to your regular servicing, which you should do in line with the manufacturer’s recommendation, here are some top tips on how to keep your car running smoothly.

Repair Any Bodywork Damage

Not only do dents and scratches look unsightly but even small areas of damage to the bodywork can lead to rust which, if left, can affect the structural integrity of the car. Visit somewhere like The Collision Center to get these things taken care of before you end up with a much larger repair bill.

Change Your Filters

Oil and air filters need changing regularly to keep your car running efficiently. On most cars, this is easy to do yourself. Make sure you buy quality replacement filters rather than cheap alternatives, they are a false economy and can do more harm than good.

If you get your car serviced regularly, they should be changed as standard during the service.

Top Up Fluids

Checking and replacing your car oil, coolant, and screenwash can save you a fortune on repair bills should you let them run out and cause damage to the car.

Some modern cars will alert you automatically if you’re running low. If you don’t have one of these cars then you’ll need to check once every few weeks.

Replace The Spark Plugs

Replacing spark plugs and tension leads is another one of those little jobs that you can do yourself.

When checking the plugs, make sure there are no signs of damage, melting or deposits. If you find you’re replacing spark plugs more often than your vehicle manual recommends, you could have another issue with your engine.

Check Your Tire Pressures

Having properly inflated tires is important for handling, fuel consumption, and safety. You should check them once a week and make sure the pressures fall within the recommended guidelines in your car manual.

Having your car’s wheels professionally aligned may reduce tire wear, too – with the added benefits of improved steering response and handling.

Clean Your Car

It’s great to have a nice clean car inside and out. Not only will it get admiring looks on a commute, beyond the superficial aspects, regularly cleaning the bodywork of the car will remove any residue and dirt that can damage the paintwork, causing dullness, cracking and rust.

Use a protective polish or wax every six months to keep the paintwork vibrant and protected.

Get Rid Of Excess Baggage

People store a lot of unnecessary items in their trunk. Driving around with all that extra weight can have a huge impact on fuel economy. It will also affect the brakes and suspension.

Keep the emergency essentials that you need in there, and ditch the rest.

6 Ways Has Technology Has Improved Healthcare

Two focuses of my blog are Health and Wellness and Technology. Technology has significantly changed healthcare from what it used to be. For patients, healthcare practitioners and even investors, it’s important to understand these. The following contributed post is entitled, 6 Ways Has Technology Has Improved Healthcare.

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Technology continues to improve every day, so much so, it can be hard to keep up with it. Many of these technological advancements are within healthcare. Without access to this new technology, our lives would be completely different. It is making it easier for doctors to give patients diagnoses, reducing the length of procedures, and helping people to live longer. Below are several ways that technology has helped, and continues to help, improve healthcare:

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Access to information
The information that ordinary people can get access to has increased due to the internet. Instead of visiting your doctor for every issue, you may be able to find treatments and advice about minor illnesses and injuries online. It is not something that should replace going to the doctor altogether, but it allows patients to take control of their health. You may be able to follow the advice that you find online, and then if your symptoms do not get any better, visit the doctor. The internet is also a useful tool for doctors and other medical professionals. If there is something they aren’t sure about, or they want to know more about, they can take the time to research it online.

3D Printing
3D printing is becoming more and more useful in healthcare. It can be used for many things, including implants, prosthetics and even synthetic skin.
Using 3D printing for prosthetics is great because it provides a low-cost prosthetic option for those who need it. Traditionally, making prosthetics is something that can be very expensive because they have to be made specifically for an individual. With 3D printing, it can be personalised to the individual for a fraction of the cost, in a fraction of the time.
3D printing is something that is going to continue to develop and revolutionise many different aspects of healthcare.

Less invasive procedures
As technology has advanced, there have been significant developments made to surgery and other medical procedures which have made them less invasive. In the past, having surgery would have come with high risks and long recovery times, but now in many cases, the opposite is true. There are now procedures that can be completed with keyhole surgery or laser treatments. They are much lower risk, and the recovery times can be reduced significantly.

More accountability and efficiency
The advent of electronic databases means that your medical history and records can be easily accessed by a medical professional that needs to treat you. They will be able to see the results of any tests you have had in the past, illnesses or injuries you have been diagnosed with, and any medication you have been on. It is much more efficient than receptionists having to search through tons of files to get your notes. This electronic database also allows for greater accountability on behalf of the medical professional. Everything must be adequately documented and ailments properly dealt with so that there are no cases of malpractice. If someone needs to investigate any malpractice accusations, it is easy to do with electronic medical record audit trails.

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Improved detection methods
All the tests that are used in healthcare provide so much information that it is now easier than ever to diagnose exactly what the issue is and find the best solution to fix it. Medical professionals have access to x-rays, ultrasounds, MRI’s and other imaging devices that can help them to see what is going on inside the body. Many can help to detect problems earlier than other methods, so treatments can be given to prevent issues from getting worse, or with more success and less risk.

Access to wearable technology
If patients visit a doctor with a condition that needs to be monitored, many can now be monitored from home. If a patient has a suspected heart condition, and they need more information that an EKG can give them, they may be asked to wear a small device that will monitor their heart’s activity over a certain period of time. During this time, the wearer can go about their normal, everyday routine while still having their heart rate and rhythm monitored.
There are even watches that people can buy to monitor their health and fitness and encourage them to be more proactive about their health. Many will record the number of steps that you do everyday and detect how active you are by monitoring your heart rate. Some can even monitor your sleep. Knowing this information can help people to make positive decisions for their health.

5 Technologies to Set up When Upgrading to a Small Business

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. When upgrading your operations to small business status, you have to upgrade your technologies with it. Doing so will assure that you’re able to keep up with your new demands. The following contributed post is entitled, 5 Technologies to Set up When Upgrading to a Small Business.

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Is it about time that you grew your small startup into a fully-fledged business? If you’re looking to grow your company then you’re going to need to pour a considerable amount of effort into establishing a smoother workflow and to assist with that, you’re going to need different types of technological solutions. So to help you out, we’ve put together this brief article that will describe five different technologies that you should set up and get to grips with before you consider growing your business.

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1. Get to grips with search marketing software

Search engine optimization is the key to getting noticed on the web. However, it takes quite a bit of knowledge to fully understand how SEO works, what it involves and how to take advantage of it. There are lots of all-in-one SEO tools that will help you analyze your website and find the best solutions to increase your search rankings and get noticed on a variety of different platforms.

2. Automation software to simplify marketing

As a small business, you can no longer afford to rely on just your niche of customers. You need to start getting out there and bringing in more customers, teaching them about your brand and introducing them to your products. In order to do this effectively, you’re going to need to start simplifying your marketing options with automation. This generally means sending automatic personalized emails and messages to prospective leads, and this will involve setting up customer relationship management software.

3. Establish good relationships with outsourced service providers

Whether it’s a hardware store that’s providing you with inexpensive computers or managed IT services like lansolutions.net, it’s a good idea to start networking with different service providers so they can help you manage all of the new technologies and solutions that you’re going to be putting in place to grow your business. These good relationships will ensure that you have a reliable service to trust when it comes to growing your company and managing your business.

4. Register for different cloud-based services

Cloud-based services will be essential for optimizing certain business-related tasks. For example, it’s a great way to backup your important files so that you always have access to them, and it’s important to use cloud-based software like accounting services to help you manage your financial situation with ease. Get to grips with this type of software to ensure that you understand how to use them when you start scaling up your operations.

5. Set up remote work processes

Lastly, it’s a good idea to consider moving your workflow into the cloud so that you can work remotely no matter where you are. Being agile is important as a small business since it allows you to move employees from one task or role to another, and it also allows you to work from anywhere in the world. You also open up more recruitment opportunities if you can hire people from across the world and not just your local area.

Virtualization Could Be What Rescues Your IT. Here’s Why

A key focus of my blog is Technology. A new advance that is on the horizon is “Virtualization”. If you own a business that involves Information Technology (IT), or are looking to get into an IT field, it would serve you well to familiarize yourself with Virtualization. The following contributed post is entitled, Virtualization Could Be What Rescues Your IT. Here’s Why.

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“Going virtual” – everyone in business is talking about it. But what does it mean, exactly?

In the world of IT, going virtual doesn’t mean putting on a VR headset and looking for some Pokemon. It means creating computer systems that look self-contained but are actually stored on a massive server somewhere, alongside a load of others.

While it might sound a little strange, taking this approach offers many benefits. It’s why sites like umbrella-ms.com rave about it. Check them out below.

It’s Easier To Migrate To The Cloud

Migrating to the cloud is a challenge when you store all your data on discreet PCs and share it via a network. You have to manually upload information from each computer – something that can take many weeks.

When you go virtual, though, it is a different story. All your virtual computers are on the same server. All you need to do is transfer data wholesale to its new home in the cloud, and, once complete, you’re free to carry on as usual.

Migrating to a private cloud is even easier. Essentially, when you virtualize all the PCs in your office, you do the groundwork for this anyway. Making your system distributive is the next natural step.

It Makes Testing Much Easier

Creating virtual systems isolated from all the others in your network is easy. You can set up manual partitions that eliminate any cross-talk between machines, providing you with a natural testbed.

It is unlikely that you’ll want to use the same software in your company year after year. Eventually, the time will come to upgrade. If you’re going to test your new software on physical systems, you have to manually install it and check it against a range of parameters. It is a slow and clunky process.

Creating a virtual test machine and firing new updates at it, by contrast, helps to speed the process dramatically. Testing becomes much more manageable. And once you’re finished, you can roll out settings across the rest of your accounts with confidence.

It Enhanced Disaster Recovery

IT disasters are, unfortunately, part and parcel of modern business. Companies regularly face network shutdowns owing to the complexity of software, hardware, and user requirements.

Recovering from a disaster when you have physical servers is a massive challenge. You have to manually recalibrate all your servers individually, assessing each for faults. Recovering from a disaster when you have virtual machines is much more comfortable according to geek-university.com. You don’t necessarily have to have fully-operational hardware on your premises. All you require are a few working computers and a reasonable connection to the internet. Even after a disaster, you can still access all your virtual machines, even when their physical counterpart is out of action.

The Cost Savings Are High

Finally, virtual systems are much cheaper than their physical counterparts. You have lower on-site power usage, and lower requirements to replace hardware – that all happens in the background.

Have you considered going virtual? You probably should.

Give Business Devices And Machines A Second Life

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If your business uses some form of technology, acquiring new hardware and getting rid of your old hardware may require some coordination. When you’re looking to upgrade, someone else may able to use your old devices. Also, for your own operations, you might consider acquiring equipment that may have been used. The following contributed post is entitled, Give Business Devices And Machines A Second Life.

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Every business has a technology strategy that determines not only which technology they should purchase but also how to use it. The typical approach establishes the expected lifetime of equipment, machinery, and electronic devices against the organization’s budget. As such, each organization replaces the current technology in use at a scheduled date, whether it is every year, every five years, or every ten years. How long you are going to use the same technology depends on a variety of factors, including your financial situation, the business objectives, and the market requirements. As such, when it’s time to invest in new or more innovative tech, the business has the opportunity to prolong the life of their equipment, even after it’s left their offices.

Indeed, environmentally-friendly commitment and procedures play a significant role in the disposal of used equipment. However, businesses can also consider strategies that allow for the best use of second-hand machinery and devices. Aside from environmental consideration, there is also an economic perspective to embrace.

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Recycling your electronics
What happens to the old mobile devices that you finally decide to replace? Electronics is one of the fastest business investments to wear out. With new smartphones and laptops being produced every year to the latest tech standards, it’s fair to say that businesses that keep their devices for a little too long expose themselves to cyber threats. Old machines are more vulnerable to hacking. As such, you might find that your old business electronics hold no value to anybody. But it doesn’t mean it’s suitable for the bin.
On the contrary, electronics can be recycled sustainably. Does it mean that manufacturers can make another phone using your ancient mobile? The answer is no. Chances are that the components inside your device can’t be used for the same purpose. But they can be repurposed in other industry sectors.

Consider businesses that sell used equipment
Not every old gadget and piece of equipment is a magnet to hackers. Devices that connect to a network are more likely to be targeted. However, equipment that doesn’t require any broadband connection, such as industrial machinery can be bought second hand from businesses such as Revelation Machinery, at a lower cost and with no risk for the company. Saving money while bringing your business to the next level, that’s precisely why second-hand heavy-duty equipment is such a fantastic opportunity for small companies. Additionally, if you are concerned about environmental cost, it’s worth noting that buying used equipment means that manufacturers produce less, and therefore you lower your impact on the planet.

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Give back to the community
Can you donate the devices you don’t use anymore? You’d be pleased to know that many organizations around the world collect computers and laptops to support charities and education centers. If you want to help them, you can get in touch with a charity such as the World Computer Exchange, which accepts working devices with at least 450MHz and no more than 9-year-old. Other organizations take non-working computers that can be repaired before being sent to nonprofits.

Your technology strategy needs to include a plan to remove old devices and equipment with the best possible outcome for the planet. As a company, you can choose to recycle, donate, or sell your used machinery. There is only one rule: Make sure your decision will help someone else. Be the business that gives further.

How To Earn A Little Cash Online

Two of the focuses of my blog are Financial Literacy/Money and Technology. The internet has created numerous opportunities to create extra cash online. One must think beyond their full-time job though to discover the limitless opportunities at their fingertips. The following contributed post is entitled, How To Earn A Little Cash Online.

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If you are one of many people that would love to see their bank balance looking a little fatter every month, you have quite possibly been throwing as many ideas around that big old brain of yours trying to figure out a way to do this.

Well, while some years ago it wasn’t exactly viable to earn a lot of money online from the comfort of your own home, many things have now changed, and you have so many opportunities it’s tough to know where to begin.

Whether you are looking to replace your full-time job or just boost your income, there is now pretty much something for everybody to get their teeth stuck into. Whether you want to invest a little or start a little side business, there has never been a better time than now.

In this post, we are going to be taking a look at some of the ways you may be able to earn a little extra cash online. While there may be some ways to seriously boost your income, today we are going to look at things that can just give you that something extra so you can treat yourself or your family when the time comes.

Image Credit – Pexels CC0 Licence

Third-Party Selling

We are going to start with something that very few people seem to do, and it truly is a great way to boost your income.

Third-party selling is a simple concept where you strike a deal with another company, and you both profit from it. So, you may have seen companies on eBay selling watches, or jewelry that is relatively cheap and quite popular.

Well, all you need to do, with the permission of the owner, is to advertise and sell the item at a slightly higher price. Why do this? Well, you never have to have the product, and you don’t even have to ship it.

The concept is simple, when you sell the product, you then go on to place the order with the main seller, and they dispatch it to the buyer. By doing this, both you and the seller are making money, and the amount of work you need to put in is very little.

Small Investments

The last thing we are going to look at is small investments that you can get into online. Nowadays, it’s easier than ever to invest, and the internet makes it safer than ever too.

While in the past investment was a playground for the rich, today it’s something pretty much anybody can have a go at. Whether you are looking to buy tether or a few small stocks in an upcoming business, it can be fairly risk-free at low levels, and it’s also quite good fun.

We will say, though, that until you truly know what you are doing when it comes to investing online, you should start very small. Starting small not only eliminates the risk factor, but it also ensures that should you fall into a trap, you won’t lose a lot of your hard-earned cash.

What Can Social Media Do For Your Business?

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A business that doesn’t use social media is not clicking on all cylinders. Social media has created different ways marketing and ways of reaching multiple demographics. The following contributed post is entitled, What Can Social Media Do For Your Business?

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In today’s business climate, it’s very difficult to find a business that can’t benefit from social media. Furthermore, most companies are now active on various platforms as they fear being left behind by their competitors. However, the vast majority of companies fail to unlock the true benefits of social media. Now is the time for yours to stand out from the crowd.

Before building your strategy, you must research the many benefits that social media streams can bring to your business. Here’s all you need to know.

Raise Brand Awareness & Reputation

Reaching new clients and securing more returning customers is the main goal shared by millions of companies. Setting up business pages on Facebook, Twitter, and Instagram are great ways to stay active with your clients. You can find out how at https://www.pcworld.com/article/240258/how-to-make-a-facebook-page-for-your-small-business.html. The regular posts offer a chance to update them on new products, services, and promotions.

However, you can take this further with behind-the-scenes content and insights into the people behind the brand. The lack of human interactions can cause some issues for your customers. This is the best substitute by a considerable distance. Take this opportunity to gain positive reviews from clients too, and new leads will soon flock to the venture.

Improve Customer Care

Social media marketing channels are more effective than ever. However, they can be utilized to achieve so much more. Clients may need to ask questions about a product before completing a purchase. Alternatively, they may have experienced problems with those items. Either way, social media direct messaging features are ideal.

They can also be used to send out mass marketing communications. The fact that the recipients have shown an interest in the brand should produce more hot leads. On a side note, handling contact in this manner can aid your bid to go green. When contacting the business feels convenient, clients will invariably respond in a far better manner.

Make Money

Every business decision is focused on the financial elements. In addition to the financial rewards of securing more leads and sales, social media can be used to gain direct earnings. Monetizing a blog or YouTube channel is a process enjoyed by many businesses. The ads hosted on those channels can boost your earnings without promoting direct competitors.

You can take the process to a whole new level by launching a social media App. Learn how to do this at https://uptech.team/blog/create-app-like-tiktok. This could earn you money from users and other businesses alike. You can still generate more leads through these platforms too. This can further support the sales funnels created via other channels.

Develop New B2B Relations

Interactions with clients will remain the priority for most businesses. Still, you should not overlook other links. The B2B communications can see major benefits thanks to the use of social media. Firstly, internal interactions can be aided through the use of WhatsApp groups and private Facebook groups. It can help manage workflows and discussions.

External links to other businesses can be facilitated through social media too. When looking for local companies to partner with, the reviews left on business pages can offer key insight. Reaching out to new connections via LinkedIn is a great option. The various platforms can also help you identify local events and opportunities.

What Should Your Business Do With All That Data?

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most businesses today generate significant amounts of data. Data generation creates the need for data storage. The following contributed post is entitled, What Should Your Business Do With All That Data?

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Big data, no doubt you’ve heard of it. What is it? It’s everything, basically. Details of your customers, clients, employees and the inner workings of your business and more. Big data is the norm now and every business no matter how big or small has to get used to storing and handling large amounts of data. But depending on the type of business you run, you’ll need to use it in different ways. Here are the more common and scalable things you can do with big data.

Effective yo-yo pricing

It’s well documented that the best benefit big data brings is the ability to price effectively. According to your consumer profiles and the data they provide, you can increase or decrease your price within the range of the majority of your customers more effectively. This means that as your business grows and you add more products to your line, you will be able to net the largest number of customers at all times. Taking into account a consumer’s age, cookies (past searches and buying habits), their location, past visits, devices and seasonal buying patterns, you can build up a customer profile very accurately. However, you will need to continually track all of this so you can change your outlook and pricing in accordance. This affords you the ability of effective yo-yo pricing.

Studying consumer profiles

Marketing and sales professionals have always been tasked with learning more about the company’s customer base. With the aid of big data, consumer profiles can be made and studied. However, for this to occur you need scalable Cloud Solutions by Online Computers. This type of service offers you a cloud capacity you can increase or decrease on an as-needed basis. It’s inherently flexible, as you can access data and files on any device hooked to the internet. Cloud systems don’t require any overheads either, so you save money automatically. The service is also tailored to your business requirements so if you require upgrades and migrations, you need not worry about not having the capacity, safe passage or hardware to increase the speed of data flow.

Internal improvements

Big data isn’t just about customers, it’s also a great help to your business internally. Employees should be able to have their work styles logged by productivity software. This will show the number of clicks they make, for how long they stay on one task, where their cursor hovers the most frequently as well as how long it takes to respond to messages, etc. The data you collect will give you an incredibly powerful insight into how your employees work and where mistakes are being made.

Needle in a haystack

If you have a gremlin in your supply chain, you will find it much easier with the collection of big data. It will allow you to pinpoint where time is lost, where most errors keep being made and who could be responsible for them.

Big data is an incredibly complex yet useful concept. It doesn’t require large scale hardware as you can utilize a cloud system. It must become a part of your company culture if you are to remain competitive.

How to Use Social Media to Build Your Brand

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most businesses today need a strategy for building their brand via social media. Social media has changed the game in that it has created an abundance of markets separate from traditional media. The following guest post is entitled, How to Use Social Media to Build Your Brand.

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Social media is about sharing thoughts, establishing an online presence, and building a network. Given these factors, marketing professionals realized how they can use it as leverage. In fact, it helped brands build their digital presence in a social space, and the bulk of online purchases were attributed to social influence. Most consumers will agree that user-generated content can influence buyer behavior.

Many companies adopt this strategy since social media is key to a successful brand campaign. In cities such as Brisbane, SEO services and social media marketing doubled in demand. However, the social media climate is harsh, and business owners should be aware of this. Creating engaging online campaigns can be a disaster without proper research and planning. Here are some pointers on how to utilize social media for brand-building:

Be bold with ideas

Burger King launched a unique and controversial online campaign for its customers: delete ten of your friends to receive a free Whopper. To their surprise: 240,000 people were unfriended by people who wanted something free in return. Each customer who took up the challenge received a receipt after participating in Burger King stores. Their unconventional strategy, “Whopper Sacrifice,” was the Grand Winner at the 2009 Clio Awards. When you’re willing to take risks and push the envelope, you’ll reap the rewards. Be bold with your ideas and don’t hesitate to push the envelope; it will pay off.

Use social media interests and hashtags

MTV, the music video pioneer, utilized social media to boost the 2012 Video Music Awards. Six-second videos were aired on different social media platforms to announce the nominees for Best Female Video, Best Male Video, and Video of the Year. Fans were treated to an exclusive glimpse of the Moon Man’s trip from LA to New York by using the #RoadtotheVMAs on Twitter. The Road to the VMAs 2012 became the second most talked about social buzz to date. Using social media interests and hashtags helps get the word across the online space.

Take over a social space to pick people’s interests

Uniqlo, a Japan-based clothing company, created a simultaneous pinning event on Pinterest. As users scrolled across the brand’s page, big blocks of pinned images (shirts, jeans, jackets) formed Uniqlo’s brand mosaic. Their products were animated in real time, which gave people a glimpse of what their brand had to offer. Taking over a social space and allowing people to participate in a synchronized online event helps a company introduce its brand to an untapped market. Brands should work with different social media platforms to engage people and wake them up from their digital slumber.

In the end, these are just some examples of how social media can help your brand increase its revenue and build its name. Social media is an effective tool in building a brand while increasing its online revenues. Digital platforms are perfect marketing mediums: no restrictions and barriers. Armed with good strategies and creativity, social media is an effective tool to build your brand’s name online.