Category: Technology

Careers Of The Future

Three focuses of my blog are Career Discussions, STEM and Technology. No matter where you are in your life cycle, it’s important to know which careers will be in demand in the future, especially if you’re guiding younger people. The following contributed post is entitled, Careers Of The Future.

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With the development of modern technology more and more jobs and careers are being replaced or re-figured. Once stable jobs are no more and the career landscape looks a lot different than it did ten years ago. Here are some ‘future proof’ careers that are likely to expand and become increasingly lucrative as technology continues to develop.

Cyber Security

Crime as we know it is changing. As technology advances crime inevitably advances with it. Crime is becoming increasingly sophisticated with cybercrime rates mounting year on year. With so much personal and financial data stored in clouds and online, it is no wonder. Crime enforcement agencies worldwide house their own growing cybercrime departments and Governments and private firms across the globe are providing apprenticeships and pathways into cybercrime.

Javascript programmer

Javascript programming is used to develop desktop and mobile applications, big data processes, and so on. It is one of the most sophisticated and high regarded programming languages used worldwide and its usage is only set to grow. To train as a Java Programmer you typically need a Bachelors of Computer Science, Maths, Information Technology, or potentially even a master’s degree. That said, training is given in the workplace and if you have an aptitude for Java you may be able to find an entry-level role. Upon qualification, the possibilities and job roles are plentiful and lucrative. So if you know how to undertake char to string conversion in java or it interests you why not consider a career using it?

Photo credit; Markus Spiske from Pexels

Robotics Engineer

With more and more roles being replaced by AI job roles are shifting. While a robot may be able to perform and replace many human tasks there will always be a need for someone to make and maintain these robots. Engineers who are highly skilled in coding and software will find themselves in a desirable position, as hi-tech manufacturing such as driverless cars increase and the use of robotics in warehouses and logistics becomes commonplace.

Data Analyst

Every day vast amounts of data on anything and everything is collected and stored. This information can tell us about people, their behaviors, finances, medical requirements, and so on. It can monitor business performance, or lack of, or be used in logistics nationally or internationally. Data can be collected in just about any sector and put to any use. Someone is needed to monitor, collate and distribute this data so that it can be read, understood, and utilized.

Care Worker

A curveball perhaps? Technology may be the future and may hold the key to many career paths but, the good news is, there will still be roles that do not require a sophisticated level of technological knowledge. With populations aging and medical care advancing people are living longer and with more and more treatable illnesses. The need for care will only grow as technology and medicine develop. A career in care can be hugely rewarding and offer plenty of progression routes.

In fact, job roles that fall under the umbrella of social care will only continue to expand in the wake of the global pandemic, aging populations, and a higher demand for social services. If you are looking for a challenging but rewarding people-centered career then working within the social care and services sector can offer you this.

Developing Your Company’s Technology For Success

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. A key aspect of any company these days is its technology. As such it’s a part of your company that you have to continue to consider and stay ahead of. The following contributed post is entitled, Developing Your Company’s Technology For Success.

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In a rapidly changing and fast-moving world at a dizzying rate, owners of high-tech and technology companies must be at least one step ahead. The idea in high-tech is development, innovation, reinvention, creativity, marketing and more. Technological entrepreneurs and innovators need to execute the ideas, and integrate it into a goal-oriented marketing strategy. Every business needs to move in the direction of worldly goals. This includes sustainability.

The ability of the company’s owners to recruit investors is important. This is for the continued development and growth of the business. A very important thing in the world of high-tech and technology is executive coaching. It is great to have new software but if you do not know how to use it, then it can be problematic. It may even be expensive. You must entrust helpers. You must recruit the best. You may even want to look at IT Recruiters.

At the professional and managerial level, managers’ training and development exists in order to expose you to the managers and give you tools. Good management occurs during better function in the tasks assigned to it. Many companies fail at this. Maybe it is because they do not have the time or resources. Either way, it affects sales and sometimes, morale. Every business must strive forward towards the goals, have an open mind, a future vision, and a desire to experiment. If a challenge presents itself, you must know how to meet it successfully. And in the event of failure, know how to deal with it too. You must improve on the way to becoming a better manager. With proven and experienced professional accompaniment, you can raise your personal management levels from good to excellent. This includes the way in which you balance your team’s work, utilise your technology and modernise certain elements.

The security issue also requires special attention

Technology allows us a wide range of possibilities and most businesses and people use them for efficiency and improvement. But they can come with their dangers. There are hackers who try to succeed in harming businesses by hacking into business servers. In most cases, this is due to a lack of maintenance, an old code language, or a security breach. Therefore, the operations team must ensure that these known loopholes are covered. They must also ensure that the system’s language is updated regularly. It must also be in accordance with the advancement of the technology. Companies must be very aware of cyber dangers. Technology is advanced enough now to protect your company. Loss of vital information can be costly. Installing an antivirus is also important, and today you can find quality antivirus software at relatively low prices. This itself adds another layer of protection to your business and your technology. It should be known that the issue of customer information security is one of the most important parameters of a business. This should be instilled into all aspects of training and professionalism. Drive your business forward with good technology and digital safety.

Keeping A Remote Working Team Productive

Three focuses of my blog are Organizational/Management Discussions, Workplace Discussions and Technology. While remote working has its advantages, it has its host of challenges as well which both management and staff must be cognizant of. The following contributed post is entitled, Keeping A Remote Working Team Productive.

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Remote working has become a lot more popular over the last couple of years. More people than ever before are doing their jobs from the comfort of their home, enabling them to make money without having to leave the house. This offers huge benefits to businesses, but the whole team has to be managed correctly to ensure that productivity doesn’t drop. To help you out with this, this article will be exploring some of the best ways to ensure that your remote team is able to maintain productivity.

Regular Conversations

Talking to your remote team on a regular basis is crucial if you want to make sure that they are productive. It can be hard to know what people are doing with their time if you don’t talk to them, and this should happen on both a one to one and whole team basis. For example, if one team member is falling behind their peers, you should talk to them over the phone to make sure that they don’t need extra support. It’s always worth keeping in mind that remote work can be more challenging for some.

Setting Targets

Setting targets for your team is incredibly crucial, giving you the chance to make sure that they are doing enough work while they are at home. Targets need to be fair, and you shouldn’t be working to push them up whenever one target is met. Not only will consistent targets help your team to work more effectively, but they will also provide you with the means to improve productivity. It can help to offer your team access to platforms that make it possible for them to track their own targets.

Monitoring Performance

Alongside setting targets for your team members, you also need to be able to monitor their performance without talking to them. While you trust your team, it can be hard to know if they are covering their backs when you talk about their work. There are a lot of tools on the market that enables you to track sales performance metrics, and you need to use this sort of platform to keep your business productive. This can be an easy way to make sure that your overall targets are being met.

Healthy Competition

Finally, as the last idea to consider, it’s time to think about healthy competition within your business. Rewarding those who perform well can be far more effective than punishing those who don’t, and you can always offer rewards to those who perform the best each week or month. This sort of reward doesn’t have to be expensive or grand, but it will help to keep your team working hard. Most people like the idea of outperforming their peers.

Working to keep a remote business productive can be extremely challenging. Of course, alongside these ideas, you also need to make sure that you have a team that is willing to work hard to achieve the goals you set. This will usually get easier and easier as time goes by.

The Importance of Using Sustainable Materials for Any Construction Project

Two focuses of my blog are STEM and Technology. For any construction project, a key consideration is the materials used. You want to used the most sustainable materials possible. The following contributed post is entitled, The Importance of Using Sustainable Materials for Any Construction Project.

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The natural world is abundant with a seemingly endless supply of materials that are perfect for construction. So why not use those? As the world fights to achieve a greener and cleaner environment with fewer emissions, it’s everyone’s responsibility to use options that are sustainable, renewable, and of course, cleaner.

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With the current awareness campaign, the move to greener and clean building materials is growing, not just for residential construction projects but in all industries. In addition, the commercial sector is moving towards sustainability, with many of America’s largest corporations investing heavily into these options. So what are the benefits of using sustainable materials?

They are More Durable

No one wants to start a project then have to repeat it after a few years. Also, some projects demand high-quality standards, such as when creating airport runway markings. Therefore, quality and durable materials must be used to create high-quality and long-lasting end products.

Furthermore, with durable materials, you save on costs because the end products last longer. This is because the materials used will not require replacements or frequent repairs.

Environmentally Friendly

Sustainable materials have fewer to zero carbon emissions, making them the best choice for a greener and cleaner environment. They are also fully biodegradable. As a result, governments are encouraging construction companies and individuals to choose more sustainable materials in a campaign to control carbon emissions. On the same note, raw materials with a high carbon footprint are discouraged or outlawed in some states.

Some of the benefits are obvious such as less pollution released to the environment, but others might be more difficult to see, like fewer toxins released into the water supply.

The most significant benefit is that sustainable materials create a better environment with healthier indoor and outdoor air quality. The materials used in construction projects contribute to the quality of air in and outside a building. Emissions can lead to the creation of volatile organic compounds (VOC) and other pollutants, leading to illnesses such as cancer.

Less Energy Consumption in Production Processes

Sustainable raw materials use fewer and less complicated production processes. This means that they use less energy and water throughout the production process. It means more savings of the global natural resources. Also, sustainable materials, because they are renewable, cannot be depleted. They also don’t cause an environmental imbalance or affect other vital natural resources.

They Boost the Global Efforts to Achieve a Greener World

As mentioned earlier, sustainable materials have fewer emissions and are eco-friendly. However, greenhouse emissions drastically affect climate conditions globally, and as the world fights to restore a greener world, the use of sustainable materials is a must.

With global warming and climate change becoming more severe by the year, sustainability becomes even more critical in construction projects. Using environmentally friendly practices will help ensure that human beings, animals, and plants can still live on this planet for many years to come. So it’s not just saving the environment but also all life from an uncertain future.

Additionally, by using renewable materials, less waste is created as most sustainable materials are recyclable.

Easy Ways To Lose Customers From Your Online Store

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Many businesses have online store today and they are a necessity. If you don’t know what you’re doing though, you can actually lose customers. The following contributed post is entitled, Easy Ways To Lose Customers From Your Online Store.

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Running an online store is often mistaken for being an easier task just because you don’t have as much to take care of in the way of physical premises. It’s true that some aspects aren’t going to be as demanding, but it can be just as easy to lose your customer’s attention in an online world where there are often plenty of competitors. As such, here are a few mistakes that you need to ensure you’re not making.

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Neglecting to make it more visible
The online world is full of other shops, brands, and websites each vying for the attention of your customer. As such, you need to make sure that you’re focusing on marketing with them in mind, even after they have already made a purchase. Digital marketing mistakes such as neglecting to retarget those who have already been to the website can cost you. You might be focusing on targeting new customers first and foremost, but it’s often cheaper to convince one to repeat their business.

Letting them get lost
The layout of your store itself makes a huge difference, as well. Investing in sensible navigation, such as effective and useful categories for your products, as well as search functions that allow them to narrow their results down to only the most relevant ones to them. Similarly, pay attention to the checkout section of the site, since that’s where it is quite easy to lose customers. If you’re experiencing shopping cart abandonment, try making some changes like shortening the process or adding breadcrumb navigation so they’re more likely to stick with it to the end.

Deliver on what you promise
The delivery process can be one of the trickiest to get right. You can’t always control whether deliveries get there on time. But you can make sure that you work with the right fulfilment providers or delivery drivers if your current choice is letting you down more often than it should. Similarly, you can use tools like Antzman distribution software to make sure that you’re able to stay informed and, as a result, keep customers informed about any changes. No one likes bad news, but late deliveries with no word at all are infinitely worse.

Be there to help
With the changes above, you can make it a lot easier for customers to find the products they want, get through the checkout process smoothly, and track their own deliveries. However, even if you create the perfect online shopping experience, there are going to be those who need a little help. As such, you should consider using tools like Tidio live chat software so that you can hop in to offer customer support as soon as it is needed. The sooner you can remove any barriers between your customer and their purchase, the better the chance of a conversion.

If you want to keep customers coming back to your online store, you need to make sure it’s easy to find, easy to use, and that their goods get to them easily. If you can’t do that, you may be in trouble.

Is Your Business Making These Digital Marketing Mistakes?

Three focuses of my blog are Financial Literacy/Money and, business/Entrepreneurship and Technology. The majority of business today involves some form of technology. You can misuse these new tools so that you’re losing money instead of making money. The following contributed post is entitled, Is Your Business Making These Digital Marketing Mistakes?

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Every marketing effort should be directed towards reaching out to target audiences and raking in high ROI. But with the constantly changing and expanding nature of the digital world, finding the right target audience online is becoming less and less straightforward. Any modern digital marketing attempt requires a good dose of creativity and uniqueness to yield the right results. According to Statista, over 4.9 billion people use the internet space, representing at least 59% of the global population. And these figures highlight the need for businesses to take online marketing seriously.

Unfortunately, being present online doesn’t automatically translate into sales generation. Companies need to put the proper marketing measures in place and avoid making damaging online marketing mistakes. So, are your digital marketing strategies yielding low to no ROI despite all your efforts? Make sure you are not making these marketing mistakes online.

Not seeing professional services

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If you’re serious about taking your digital marketing strategies to the next stage, then one thing you cannot ignore is the benefits of working with a professional agency. From the right managed IT services to experienced digital marketing strategists, you’re going to need all the assistance you can get. IT, in this regard, goes beyond simply receiving reactive IT support. Making your business visible online also means exposing it to online hackers and cybercrime. IT support companies like MY IT can help your business grow with tech support while protecting it with the proper cybersecurity. A digital marketing strategist will help take advantage of SEO and analytic tools in ways that will ensure that your business attracts online traffic and boosts its search engine rankings organically.

Not evaluating your data

No matter the industry you find yourself in, you need to have the right audience metrics for it. Every serious online marketing strategy should collect the correct data, evaluate it, and understand what it means. Assessing your online marketing strategy with comprehensive data will help you know what you’re doing wrong and where you need to devote more attention. It will help ensure that your online marketing campaign is more efficient. Some metrics worth tracking include page visits and reviews, average session per visitor, and bounce rate.

Ignoring competition

You need to ensure that you always put in the measures to set your business apart from your competitors. And one of the ways you can achieve this is by tracking your competitors. That does not mean putting all your focus on what other businesses in your field are doing; it only means not taking your eyes off them completely. Believe it or not, there is a lot your business will learn from analyzing your successful competitors. For example, keep track of what they’re doing on their social media channels, and find out how you can adopt the same strategies or even better them.

Using clickbait

Clickbait is one of the most common strategies many digital marketers use to attract the traffic they want, but it can also be your enemy. It involves techniques like putting clever spins on words to make them sound appealing to online readers without containing the value they promise. Clickbait works most of the time to rake in the views you want. But if the content does not promise what your words suggest, then the chances are that you’re going to lose a lot of credibility and trust in the eyes of your target customers. And that will tarnish your brand’s reputation and make you lose a lot of customers. What you can do instead is focus on creating content that delivers real value to your audience, for example, self-help and DIY tips.

Focusing only on paid advertisements

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Depending on paid ads alone will not do the job – at least not entirely. Paid ads can help improve your brand’s online visibility within a shorter period, but the value of the content you produce will keep your target audience. In other words, paid ads do not automatically translate into sales. That is why it is a colossal mistake to devote all your marketing budget to paid ads. What you need to do is to invest in other strategies that will make your marketing more complete. For example, improving your content, sharing your story, and personalizing your communication methods are things you can do to support paid ads. However, they’re also very effective on their own.

Not Leaving it to The Experts

Overall, if you are limited in your experience and knowledge when it comes to digital marketing, then you’re making a big mistake. It’s fine if you don’t specialize in it, everyone has a specialty, and they need to stick to that specialty. However, when it comes to marketing, it’s essential you leave it to the experts like this company if you want to get results. They know what to do to get your website to rank and give you the results you deserve. It is crucial not to try to “wing it” in what you think is best but instead leave it to the professionals.

Improving your content includes regularly updating customer-centered content that directly affects your target buyer. Take the time to find out the problems they’re facing and provide content to address those issues. Not only will this rake in the views you want, but it will also make your business look more credible.

Robotics: A Powerful Educational Tool

Three focuses of my blog are General Education, STEM and Technology. As the world becomes more and more automated, there will be an increasing need for individuals to be trained in robotics and associated technologies. There are also benefits to robotics as an educational tool. The following guest post is entitled, Robotics: A Powerful Educational Tool.

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The field of robotics has numerous applications in various industries, usually in manufacturing different products in high volumes. Robots are ideal in these fast-paced environments as they can work for long hours without the risk of injury or exhaustion.

Robotics has also seen its impressive share of innovation through the years. Today, robots have the capability of sight. These robot vision systems increase precision and accuracy, helping improve the quality of products in many industries.

Aside from speeding up production processes, robots assist humans in other areas such as engineering and healthcare. Robotics also enriches the learning of students through their uses in the classroom setting. It provides a unique avenue of knowledge for learners of all kinds.

These are a few examples of how educators have adopted robotics as a tool for education.

Making Inclusive Education a Reality

Students in the STEM track are not the only ones who benefit from robotics. Students with special needs receive the necessary support for their different learning requirements.

An example of this is how robotics have been helping students in the autism spectrum develop their social skills. Some learners with autism can be uncomfortable in situations in which they have to interact with unfamiliar people.

Robotic solutions startup LuxAI responded to the need for innovative learning tools for children with neurodevelopmental disorders with the creation of QTRobot, an educational robot with play-based activities for social and cognitive development. These kinds of technologies make learning more encouraging and accessible for learners with disabilities.

Students with medical conditions that keep them from leaving home also benefit from having telepresence robots that enable them to do in-school activities. These robots are built to show a student’s presence in the classroom, with a tall vertical body with a screen on top to show the student’s face.

Simplifying Programming for Students

As robots increasingly play a larger role in daily living, students have much to gain from learning how to program. Robots are an interesting way to ease students into the art of programming, as these activities make learning about these technical and mechanical processes more enjoyable.

Of course, learning programming through the traditional classroom method is important. Bringing robotics in provides students with a practical application to help them put into practice what they learn in class.

Young learners can also more easily be introduced into the world of coding through robots. Many in the market teach kids aged three years old and above simple algorithms through puzzles and interactive storytelling. Robotics company Edison even has free lesson plans available online for use with their child-friendly robots, making coding education easier for many students.

Introducing robotics to children demystifies programming at an early age, thus encouraging more students to pursue STEM for higher education.

Sharpening and Broadening Students’ Skill Sets

More and more companies are automating to bolster their production and keep up with rising demands. However, industrial robots are complicated and often dangerous tools that trained professionals must only use. The rate at which organizations worldwide are adopting robots, and artificial intelligence necessitates more laborers who are knowledgeable in this field.

As robots take the place of humans in assembly lines, more human capital will be needed to operate and maintain these machines. Managing robots requires creativity and critical thinking skills, which are unique to humans, making humans an integral part of large-scale automation.

Giving Students Practical Experience Through Simulation

There are many ways in which students gain ample practical experience through educational simulators.

For example, students at the high school level often begin taking driving lessons. Driving simulators give driving students a realistic driving experience within a safe and controlled environment.

These simulators mimic the look and feel of driving an actual car, which helps students become better acquainted with the controls of a vehicle. The replication of real-life traffic situations also allows them to be prepared to face challenges that might come up on the road once they gain their driver’s licenses.

Simulators are also immensely helpful for medical students who will have to deal with various sensitive operations as doctors. These allow future doctors to gain training on how to perform surgeries safely and with precision. Simulations of different scenarios help them make proper decisions to ensure future patients’ safety while also preparing them for possible emergencies.

With its many applications in different fields, especially in education, robotics is a highly beneficial teaching tool for students of all levels. The sooner they are adopted in the classroom setting, the more enriched students’ learning will become.

What are the Benefits of a VPN?

A key focus of my blog is Technology. Many individuals and organizations employing the use of VPNs. In today’s age of cybercrime and cyberattacks, they are a necessary form form of digital security. The following contributed post is entitled, What are the Benefits of a VPN?

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Whether you are a business or an individual, you can benefit from a VPN service.

VPN stands for Virtual Private Network, and it’s the best way to ensure your network is private and functions efficiently.

Nobody needs the random restrictions of an ISP admin to override their network at key times or take a threat in your data.

Below are the great benefits of a VPN service.

BETTER PRIVACY

Although there is a lot made of data security these days and new regulations like the GDPR laws have come into play, there is still a big issue over data privacy. The fact is that Web browsers, corporations, and governments can easily access your connection.

Every time you or an employee in your business uses the Internet, data is collected and analysed. A VPN can prevent this from happening. A VPN will encrypt your messages when you send and receive them, ensuring your company remains private and secure.

AVOID DATA THROTTLING

What could be worse for your business than data throttling? This is when your ISP notices you have used more than your data allowance and decides to slow your data speed, resulting in a reduced service. This is terrible for your business and its reputation.

When you use a VPN from your business, your data will be secured from the prying eyes of your ISP. It will also be free from data caps meaning there is no risk of your company slowing down through a busy period, which, let’s face it, is when you’re like to run your data down.

AVOID BANDWIDTH THROTTLING

Similar to data throttling, bandwidth throttling is when your ISP decides to lower your bandwidth at certain times of the day. This means might be taken based on the types of websites being visited or the volume of traffic coming through.

Again, this is not something you want when you’re trying to operate a profitable business. The last thing you need during busy periods is someone at the ISP deciding that your bandwidth is too high and taking administrative measures. A VPN can encrypt your network, so this is not possible.

BLOCKED ACCESS REGION

Sometimes the region for a service is blocked by the ISP or some other organisation. It means your company can’t access certain files, documents, or content that’s regionally restricted. But if you need to access this, there is a workaround by using a VPN.

Your VPN will change the IP address, so your service provider thinks you are operating from a different region. It will then grant access to the content. This process is legal in most cases but checks the terms of the content before using the VPN to make sure.

AVOID CENSORSHIP

If you or your business need to access content of service – such as social media sites – in regions that have various censorship rules, then a VPN service like NordVPN 3 Year Deal can help. Like an access blocked area, a VPN can change the region of the IP address making it local to the content. In this way, you can communicate with important business people or access content you need to take a project forward.

How ATM Technology Has Changed Overtime

Two focuses of my blog are Financial Literacy/Money and Technology. The concept and use of money has continued to evolve within civilization. A significant invention is the creation of the ATM. The following contributed post is entitled, How ATM Technology Has Changed Overtime.

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ATM banking tech has made customers’ lives much easier as the technology allows for seamless transactions anytime, anywhere. Varying bill denominations and cardless automated teller machine access represent two significant breakthroughs that are set to enhance consumers’ banking experience. While financial technology has a long history stretching back to the 1960s, here are four unique features revolutionizing ATMs today.

1. Paperless receipts

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If you are a customer who regularly visits banking halls, perhaps the sight of receipt-littered ATM cash points is something you are used to. The majority of customers print their receipts only to glance through their balance and dump the paper into the trash can or drop it on the floor. To some people, printing ATM paper receipts is a fun activity that spices up their banking experience. To address litter and keep their banking premises clean, financial institutions resort to paperless receipts via email.

2. Varying bill denominations

In the USA, ATMs were used to dispense cash only in single denominations such as the $20 bill, making it challenging when change was needed. Realizing that customers want more flexibility in ATM banking, banks have introduced more innovative ATMs that can now dispense multiple denominations of currencies. This has simplified cash withdrawal processes for consumers. Today, institutions like Chase and PNC are rolling ATMs that can issue smaller denominations, including $1 and $5. Being able to withdraw your money in smaller currencies means you won’t end up withdrawing less or more than what you actually need.

3. Cardless ATM access

The smartphone age has prompted innovators to consider building cardless ATM systems. People will be able to use their smartphones to access their ATM funds without any need for cards. Several smartphone manufacturers are starting to build mobile devices with near-field communication (NFC) features. These will make it possible for smartphones to communicate with ATMs in proximity. SunTrust bank intends to implement this feature in their ATM so that customers can use their NFC-enabled phones to transact with their ATMs without cards. This means that smartphones could essentially eliminate debit cards at ATMs in the next few years. Automated teller machines have remained relevant for the past half-century, and the technology behind them continues to evolve for the better through invention and reinvention.

4. Contactless payment and biometric ATMs

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Self-service digital banking and automated banking tech are getting smarter by the day, with some ATMs now offering “tap and go” contactless payment options. ATMs with biometric recognition features can identify customer’s fingerprints, irises, and voices. The vital role of ATMs in the financial system owes its success to the effective collaboration between bankers and engineers.

It took more than two decades for ATMs to gain worldwide acceptance, and as of today, there are over 3.5 million of them around the world. Besides, many innovative companies specialize in ATM repair and installation across Northern California and the USA for customer use. If you can keep your ATMs running efficiently 24/7, you are more likely to boost your customer satisfaction.

What It Takes to Create A Strong Online Presence

Two focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital age, the majority of business is conducted online. As such, you want to create as a strong a presence online as possible. The following contributed post is entitled, What It Takes to Create A Strong Online Presence.

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How solid is your digital presence? Ever since the digital era took hold worldwide, people have seen the need to have an online presence to support business growth. However, not many give much thought to going beyond having a website. The idea of creating a solid online presence is to capitalize on the several advantages the internet offers. Today, it’s not good enough to just have an online footprint. Besides, with 4,208,571,287 internet users worldwide, you have no choice but to employ tools that set you apart from the rest. Here are a few strategies worth considering:

1. Build a captivating website

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Your website is the face of your online footprint. It’s the first impression you get to create on people who chance upon your digital address. No matter how well known your brand is, without a solidly captivating website to draw more people, your product or service will be impacted negatively. Apart from being visually appealing, an excellent website must have the following features:

● User-friendly
● Quick loading time
● Suited to drive conversions from web traffic

Nonetheless, the most critical feature of any good website is security. How secure are visitors or guests to your page? Was your website built with a focus to protect visitors’ digital details from virtual attacks? These are essential questions you’ll need to answer if you intend to create a solid presence in the virtual space.

Fortunately, as technology advances, new software is developed to cater to these growing demands. For example, the JAMstack website builder is one such application changing the face of websites worldwide. It’s faster, secure, and designed to beat the competition. It would help if you tried it for lasting positive results.

2. SEO

Search Engine Optimization is a tool you can’t overlook in today’s competitive online world. This digital tool is designed to singularly influence how well your online presence ranks among a sea of others within the same space. According to Statista, over 64% of Americans prefer to conduct an online search on products or services before making an actual purchase. Therefore, companies with excellent SEOs tend to benefit more from such online searches.

Today’s consumer is more discerning, a lot more internet-savvy, and exhibits changing behavioral purchasing patterns. As a result, you should leverage the benefits of search engine optimizations and factor that into the kind of quality content you produce for the end-user.

Moreover, SEO has a direct influence on website performance and traffic conversions. Furthermore, it’s advisable to make a deliberate effort to stay updated on the latest SEO trends not to lose your online influence. Without it, you’ll be no different from those without digital footprints.

3. Be geared toward mobile influence

According to Pew Research, the mobile phone penetration rate in the United States stands at 97%. With the advancements made in the smartphone industry, more Americans own mobile devices that allow them to gain instant access to the internet. Therefore, laptop and desktop computers are gradually coming second to the smartphone, regarding internet access.

Have you optimized your online pages for tablets and smartphones? Because many Americans find their smartphones and tablets convenient for web browsing, you should think along those lines. Suppose your digital pages make it impossible or difficult for mobile users. In that case, you should be ready to record a drastic drop in your followers, customers, or general internet users.

The same Pew Research study reveals that by 2025, business owners stand to lose almost 90% of income generation channels if they fail to make their content mobile-friendly. There’s hope, however; if you’re unsure about your digital status, take a mobile-friendly test by using Google analytical tools. On this platform, you get to resolve relevant usability issues.

4. Register in business directories

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Do you remember those bulky yellow pages? Well, they have also gone online, and so should you. Online business directories are designed to simplify the search for credible businesses in varied locations. How quickly do you intend to be found by consumers? Customers tend to trust directories a lot more than online reviews because these listings undergo thorough verification processes. As a result, there is a significantly reduced chance of seeking an inefficient service provider’s assistance.

In conclusion, your commitment to creating a robust online presence should be driven by the desire to meet growing needs. Besides, as a business owner, you’ll be doing your establishment a lot of good by taking the necessary steps to carve a niche in this competitive space.