Category: Technology

Realistic Ways To Make Money Online Right Now

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, there lots and lots of tools which to make money. The following contributed post is entitled, Realistic Ways To Make Money Online Right Now.

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The internet has revolutionized the way we live, including how we work and generate revenue. From remote working to side hustles, there are a variety of ways that you can make money online. However, it’s important to know which opportunities are the most lucrative and which offer the fastest returns. To get started, take a look at these four realistic ways to make money online now:

Become an Affiliate Marketer

Using your online presence to promote products, services or brands can be an easy way to make money online. Depending on your reach, businesses will be keen to work with you so that they can fast-track their access to their target audience. In return, you’ll receive a flat fee for advertising and/or a commission for sales that take place via the links you post.

Of course, you do need to have a significant online audience to make affiliate marketing work for you. If you have a blog, vlog, or your own site, this can be a lucrative and speedy way to generate revenue online.

Build a Community

Launching your own online community gives you access to a variety of monetization options. With a dedicated platform from Disciple Media, for example, you can implement membership subscriptions, release exclusive paid-for content, attract sponsorship, and much more. In addition to this, creating a thriving online community enables you to build a network around something you’re particularly interested in. Whether it’s fitness, music, business, or anything else, sharing your interests and expertise ensures that the process is enjoyable as well as profitable.

Start an eCommerce Store

Selling goods online can be a viable side hustle or even a startup business. With access to existing online marketplaces, you can maximize your reach instantly and sell globally. What’s more – drop shipping means that you won’t even need to warehouse goods or implement inventory management processes. Instead, you’ll act as a ‘middleman’ and forward orders to existing fulfillment centers as soon as your customers make a purchase.

Create an Online Course

The online learning revolution is already upon us, and you can start generating revenue from it by creating your own online courses. Using your professional skills or hobbies and interests as the basis for your courses, you can attract students and learners from all over the world. Many course providers have templates available, so creating content can be easier than you think. Furthermore, the option to release eBooks and subsequent top-up courses means you can create a long-term revenue stream.

Can You Make Money Online?

Absolutely, providing you use the right tools and techniques. The internet is a fantastic place to earn money and there are numerous ways you can generate revenue online if you are truly serious about doing so.

However, the marketplace is competitive, so you’ll need to be proactive about finding the right methodologies and monetization techniques if you want to be successful. With a little research and the right platforms, you’ll kick-start your online career and maximize your success from the outset.

Six Weeks To Learn SEO Strategies

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world, if you have some sort of online presence, you will come into contact with the field of “Search Engine Optimization” or SEO for short. Whether you’re a blogger, a YouTube content creator or if you own a business, you need some understanding of this field. The following contributed post is entitled, Six Weeks To Learn SEO Strategies.

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SEO is a complex set of strategies that you need to learn to rank higher on search engines like Google. But there is hope! This blog post will discuss SEO concepts, tools, competitor analysis, keyword research, link building, local SEO, and measuring your success with these strategies. By following the six-week plan outlined here, you’ll be well on your way to mastering SEO techniques for any website.

Week 1- SEO Concepts

The first week of the six-week SEO learning plan covers how to use a few basic concepts and tools. The most significant idea is that search engines can’t read HTML, so you need to write your content in a way that crawls it correctly.

You have two options for writing web pages: validate HTML or write XHTML syntax (XHTML is newer). Validate HTML will help catch errors on your page, while XHTML has fewer mistakes because it’s stricter with its coding requirements. So if you’re using an old-style webpage editor like FrontPage 2003, then make sure to convert code from validating HTML into XHTML before publishing them online.

Week 2- SEO Tools

SEO is all about the tools. Tools can help you do everything from keyword research to checking backlinks and anchor text, ranking your pages higher in search engines, monitoring rankings around the clock, analyzing social media mentions of your brand or product on a platform like Facebook. Here are some great SEO tools that will make it easier for beginners to get off the right foot!

Tool One: Keyword Research Tool- This tool helps with brainstorming keywords related to any topic and provides information such as global monthly searches (GMS) and word count estimates. It also provides links to similar keywords which may be more popular than the ones initially selected

Tool Two: Backlink Checker- With this tool, you can find out who is linking to your competitors and see how many links they have. It also helps with the analysis of anchor text by telling what percentage of backlinks are from external domains

Tool Three: Rank Tracker- A rank tracker tracks where a web page ranks in search engine results pages (SERPS) for specific keywords or phrases, helping you determine which content on your site needs improvement

Tool Four: Social Media Monitoring Tool – It allows brand managers to monitor mentions across social media platforms such as Twitter and Facebook so that responses are timely

The tools shown here will make SEO much easier for beginners. They provide information like GMS, word count estimates, keyword popularity rankings related terms, and others.

Week 3 – Competitor Analysis and Keyword Research

An excellent way to get started is by tailoring your content strategy for what people are looking for. This research will tell you which keywords have the most competitive and where you should focus your efforts.

Google Analytics can help with this task, but always use more than one tool to ensure that you’re making an accurate assessment of a keyword’s search volume and competitiveness. Tools like SEMrush offer valuable stats such as clickstreams from Google Search Console or Adwords Keyword Tool data about how specific competitive phrases are over time.

Look at both high-volume terms and synonyms. Don’t try to rank on too many different long-tail phrases simultaneously. Instead, focus on getting to rank quickly on one word before moving onto another term.

Week 4- Link Building

Link building is the process of getting backlinks by creating content on your website that other people want to link to. For this strategy to work, you need a strong marketing campaign with compelling reasons why they should share and promote your content rather than someone else’s.

For example, if you write about how important it is for small business owners to start using Twitter in their social media marketing plan, find experts who agree with you. Then, interview them and create an article around what they have said. When people come across it online or read more information about the subject from these sources (or hear it as part of a podcast), they will go back towards your website because there has been such an effective promotional push behind it.

Week 5-Local SEO

When you are looking for an SEO strategy that will be most effective in your region, it can be complicated knowing where to start. It’s tempting to use the same methods as everyone else and hope that they work for you too, but this could mean missing out on much more targeted approaches that would have better results! So instead, you can Check out this post by FAT JOE for even more detail on how to optimize your eCommerce website; it will be an excellent place to start.

Week 6- Measuring SEO

There are many ways to measure your success in Search Engine Optimization (SEO), and understanding how the different metrics work will help you know what needs changing when things aren’t going as well as they should be. But, of course, the easiest way to start with measurements is by looking at your traffic.

For a website owner or professional marketer to know if their site is optimized effectively, they need some tool or analytics software installed. It will give them all sorts of data points about where visitors came from and which keywords they used in searches leading up to those visits. Some people will have access to this information from their website hosting company, but many will need a tool like Google Analytics.

Google Analytics is free and easy to install on your site with just one line of code added. It comes in two types: basic and advanced. The only difference between the two is the number of features available for each class. So if you’re not sure what kind of data you want or how much analytics experience you can handle, then go with the standard version first, which should give enough insight into where things might be going wrong before upgrading to get more in-depth results.

Conclusion

In conclusion, the key is to be patient and experiment with the various SEO techniques. If you are looking for more information on learning SEO strategies in six weeks, you can start with these six essential lessons.

Working From Home: How to Improve Your Wellness

Three focuses of my blog are Career Discussions, Health/Wellness and Technology. Working from home has its advantages. While it was sparse years ago, more employers will be allowing it in the coming years even after the pandemic has subsided. There are drawbacks to it though that everyone should be aware of. The following contributed post is entitled, Working From Home: How to Improve Your Wellness.

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One of the ways that COVID-19 has impacted everyone’s lives is the need for many people to work from home. Once-flourishing offices have become desolate as many workers got told to work remotely using their home Internet connections and computers.

If you’re one of those individuals, you will be undoubtedly experiencing the challenges that working from home brings, such as loss of focus or concentration due to other family members being at home too.

You will probably feel somewhat isolated from your colleagues, and due to “stay at home” orders frequently produced by the government, your social interaction with friends has also been affected.

The purpose of this article is to give you some inspirational ideas and tips on how you can improve your wellness while you’re working from home. Here’s how you can look after yourself during these trying times:

Look For Ways To Relax

It should be no surprise that some folks develop anxiety and depression due to feeling isolated from their colleagues, friends, and extended families. With that in mind, you need to look at ways to help you feel more relaxed and not feel anxious about being at home.

As you can imagine, there are several methods that help which you can pursue. For example, you could consider using hemp extracts from places like bloomfarmswellness.com to aid relaxation, or you could look at using essential oils like lavender or chamomile. Some people find the ritual of making a real cup of coffee, laying out the coffee tools, grinding the beans, etc., before drinking a cup, to be surprisingly relaxing too.

It might take some experimenting, but you’ll soon discover which methods produce the best results for your individual needs.

Stick to a Strick Work Schedule

When you worked at your office, you would start and your working days at specific times. The only difference between then and now is that you’re working from home; you still need to carry out the same work as before.

You need to create a strict working from home schedule and stick to it with that in mind. For instance, you should make sure you’ve had a shower, got dressed, and eaten your breakfast by a specific time so that you’re ready to begin your working day.

Another point to remember is that your time for stopping work should always be the same. Don’t get tempted to overrun and work for a few more hours “because you’re working from home.”

When you create a strict schedule, you will ensure that you have time to maintain your family time or do things around your home. If you let work take over your life at home, you’ll negatively impact your wellness, and most areas of your life will suffer as a result.

Increase Your Contact With Family and Friends

One final tip to consider is increasing the amount of time you spend in contact with your family and friends. That might not be possible to do in person due to COVID-19 restrictions, but that doesn’t mean it’s impossible.

The obvious solution is to use technology like Zoom to have video chats with your loved ones. Check out zoom.us to find out how to use the technology and set up an account. If some people don’t have Internet access, there’s always the good old-fashioned telephone!

Digital Tools For The Modern Professionals

Three focuses of my blog are Career Discussions, General Education and Technology. As a professional in 2021 there a myriad of new tools at your disposal creating a completely new landscape. As such it’s important to understand and to know how to use these tools. The following contributed post is entitled, Digital Tools For The Modern Professionals.

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From entrepreneurs to business people and sales professionals, various digital tools will help you stay organized and on top of your game. This post is designed to provide you with a brief overview of some different digital tools available for entrepreneurs, business people, and sales professionals alike. It also includes tips on how best to use these apps to increase their effectiveness.

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Entrepreneurs are at the forefront of innovation and progress, so it’s not surprising that there are various digital tools available for them.

Digital business cards

In this day and age, it’s not enough just handing someone a physical business card anymore. Entrepreneurs need digital business cards too! There are digital business card services available on the market, such as Blinq. The best part about this modern app is that entrepreneurs can make their digital cards right from their phones or tablets.

Time management

Apps allow entrepreneurs to track their working hours, set different goals, and even identify which times in the day they work best. These apps allow entrepreneurs to manage projects, collaborate with team members, and easily access files on the go through their phone or tablet.

Entrepreneurs need to stay productive while keeping track of how they spend their time. There are apps that allow entrepreneurs to track their working hours, set different goals, and even identify which times in the day they work best.

Money management

Professionals need a variety of digital tools for managing time and have to stay on top of finances too. There are many great apps for entrepreneurs when it comes to managing money. It allows entrepreneurs to track their budget, set goals for savings/spending, watch net worth increase over time and even get a credit score!

Digital assistants

Entrepreneurs can also take advantage of hiring virtual personal assistants who help manage tasks across the board. There are many apps available that entrepreneurs use as their digital assistants, such as Fiverr and Zirtual.

Project management

Business professionals have access to apps to manage projects, collaborate with team members and easily access files on the go.

Marketing

Marketing tools are also important for any entrepreneur. There are many marketing apps available to help with marketing, such as Mailchimp. The best thing about these marketing apps is how easy it can be to keep marketing on track while being able to work from anywhere.

Sales

Sales apps: there are many great sales tools available to help entrepreneurs, sales people and business owners. One of the most popular for sales related tasks is called Close.co which helps with prospecting, scheduling meetings and other sales related activities that would typically be done in a day while working from home or remotely.

Presentation

Presentation apps: presentation apps are also important for any entrepreneur. There are many presentation apps available to help with presentations, such as Haiku Deck and Powtoon. The best thing about these presentations is how easy it can be to make an engaging presentation from anywhere at any time.

The digital transformation has disrupted and transformed the professional world and how we function in it. Embrace it!

Beat Boredom With These Tech-Savvy Suggestions

Two focuses of my blog are Health/Wellness and Technology. Boredom is something we all must deal with and manage. It could turn into something bad, but boredom can also be managed in a positive way. The following contributed post is entitled, Beat Boredom With These Tech-Savvy Suggestions.

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Over the last year or so, many of us have experienced staying at home because of COVID, and the boredom associated with it. However, the good news is that in many cases, tech can help us beat boredom. Read on to find out more.

Learn a language

One of the best ways to beat boredom is to improve yourself, and learning a new language fits well into this. The good news is that some great techy items and services can make learning a language not only easier but even fun.

In particular, look out for apps that offer an interactive approach to language learning. Ones that combine listening, speaking, reading, and games. Indeed, these are likely to be the most enjoyable, so you will go back time and time again, and will see much better progress too.

Watch a movie

It’s a simple option, but watching a good movie can banish boredom very effectively. There are plenty of streaming options to choose from as well including Amazon Prime, Netflix, and Hulu, and the good news is they can be accessed from a range of devices.

Of course, streaming movies in this way may not be an option if you don’t have such services or access to the internet is the place where you find yourself suffering from boredom. Luckily, you can use apps like the Vidmate – HD video downloader to make sure you can access them offline. Something that can be very useful if you know ahead of time that this could be the case.

Take a class

If learning a language isn’t your thing, then what about discovering many of the other skills that are available in class format online? You can pretty much learn anything you like from how to make delicate watercolor pictures, to how to sew your own clothes and curtains.

Many online classes are accessible via apps which means you can use your phone or tablet as well as your computer, making them a very convenient option.

Video chat with friends

There is no better way to spend your free time than to use it to catch up with loved ones and friends. Of course, using tech to access video chat enhances this experience and makes it even easier to do.

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There are a range of options you can use for video chat as well, including facetime, zoom, skype, and Google Hangouts. Just be sure to research which one will suit you best!

Listen to a podcast

Finally, if you are finding yourself bored, or if you have something tedious to do, why not make it a little easier on yourself and listen to a podcast while you do it? The thing about podcasts is that the really good ones are a great mix of entertainment and education. They come in many varieties too, which means if you love finding out about the wild west, cold cases, or the latest reality TV show there will be something for you.

Of course, many podcasts like Ologies also have a thriving community online, which means once you are done listening you can connect and communicate with other like-minded individuals too. Now, if that doesn’t squash your boredom, nothing will!

Play video games

Alternatively, you might want to try video games as a way to beat your boredom. Video games are a great way to keep yourself entertained and your mind active. There are lots of different genres to choose from too. For instance, you might want to explore different shooting games. Or, you could think about diving into an RPG game. If you want to expand your online social circle, then an MMPG might be your best option. Don’t forget, virtually every major piece of tech lets you play video games these days including the TV.

4 Ways Technology Can Save You Time

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In our current digital age, technology continues to evolve and increases the potential to make our lives more convenient. The following contributed post is entitled, 4 Ways Technology Can Save You Time.

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It’s become evident that our industry innovators on the forefront in terms of technology aren’t slowing down; tech-based businesses around the globe continue to find more effective ways of utilizing technology. This also couldn’t come at a better time for individuals trying their best to make their money last through every month. Tech giants like Google have also made these platforms available to you at an easy click of a button. So why keep ignoring the fact that technology is on the verge of effortlessly streamlining individuals’ lives across the globe. This article will look at four ways accessible technology can help you save money in the most challenging times.

Image by Nick_H from Pixabay

1 Budgeting App

When it comes to finances and keeping up with every cent you’re spending, it becomes quite a daunting and almost impossible task. But, luckily, software like the top ten budgeting apps from Forbes can make an enormous difference in your everyday life. Budgeting apps are a valuable source of backtracking your spending over weeks, months and years. This will enable you to consolidate all your spending and start making adjustments accordingly. But, if you don’t physically see yourself wasting money, how will you ever change it?

2 Smart Televisions

We all know the feeling of paying unreasonable costs for something as simple as watching television. However, this is soon to be something of the past as forward-thinking businesses like Netflix, Amazon and many more offer the same service at a fraction of the price. With our smart TVs, we can access these apps, the internet, and any free streaming websites. This enables us to view what we want to and when we want to without suffering financially. So now might be the right time if you’re thinking about how to cancel directv the right way. Never again will you have to pay these high rates for watching your favourite series and tv shows.

3 Communication

Improving our ability to communicate has been one of humanity’s most sought after accomplishments, and offering the same to the whole world at no cost is incredible. We’ve completely eradicated the use of paper for personal communication, and on top of that, it’s free. Instead, you can use innovative platforms like Facebook, Whatsapp, Instagram, and LinkedIn to connect you to anyone in the world at a few clicks of a button; this will save you money and time and effort in communicating with others. Speaking of communication, what if technology could place your business on exactly the right spot, at the right moment, for everyone interested in your service or product to see? Well, that’s exactly what SEO is. By utilizing custom seo services, you’ll be able to see your business’ website rank higher than any of your competitors when someone searches for a certain product you’re offering – this will not only save you time on marketing, but multiply your efforts tenfold!

4 Time

We all know that time is money, and the best way to increase our time is by utilizing technology to decrease the amount of time we waste on aspects that could be automated. With automated messaging, responses, calculations and just about anything, you can think of, imagine how much more time you’ll have when this is implemented effectively. The more time you have available, the more effective you can operate as an individual and build a successful career that can support yourself and your family for years to come.

Start working smarter by enabling technology to assist you with your day to day activities.

The Case For Taking Your Business Online

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In modern times, a significant amount of business is conducted online. As such you need to be prepared to conduct your business this way. The following contributed post is entitled, The Case For Taking Your Business Online.

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Since its inception in the early 90s, the World Wide Web has completely changed the world. Once thought of as a simple communication platform for academics and nerds alike, the web has grown into a multimedia, multidimensional vehicle for information. In addition, improvements to internet speed technology, accessibility and availability, and the advent of smartphone technology with social media make the web a haven for business in the modern world.

Additionally, the inclusion of safe and secure transaction technologies such as PayPal and cryptocurrencies has facilitated international business on a massive scale. However, despite the helpful features of using the internet for business, most small to medium-sized enterprises don’t use it to its full advantage.

In the Palm of Your Hand

Just a few short years ago, to access the internet, you would have to purchase a bulky PC and dedicate a section of a room for its use. However, advancements in mobile phone technology, namely smartphones, have allowed internet access in the palm of your hand. Since then, businesses have embraced online assets such as digital marketing to operate their business online. As a result, over 50% of people now use their mobile devices for search.

There are various methods involved in digital marketing, such as social media campaigns that utilize multiple platforms for communication and engagement. Online agencies are also experts in developing creative assets such as logos and infographics. In addition, one of their primary tools is the use of search engine optimization for driving website traffic.

Local, National, and International Reach

SEO is a vital part of online business. You can develop a website for your business, but it’s no good if no one can find it. SEO is the art and science of using keywords and phrases related to your company and seeding them across the web using digital content. Such content includes blog posts, images, guest posts, and backlinks.

The purpose of SEO is to drive organic traffic from search engine results pages when a user searches for either your company directly or something related to your business. In principle, more traffic equals more potential business. However, SEO can also be configured for local results, known as local SEO. Local SEO displays your company concerning either a user’s query based on location or the actual location determined by their IP address.

Getting a Foothold

It’s never too late to embrace the online world as a business. Yet, surprisingly in 2021, 70% of small to medium businesses still don’t use any form of SEO. This includes local SEO. Therefore, by implementing a solid online marketing infrastructure such as video marketing, SEO, PPC ads, and earned media, you will be in an advantageous position to beat the competition.

Taking your business online also establishes your company as an authority in the field. As you generate more traffic to your site, search engines such as Google see it as relevant to your sector. This, in turn, increases the chances of your business appearing for more related broad-term searches. This can help drive even more traffic to your company and establish it among the best.

What To Think About Before Installing Solar Power In Your Home

Three focuses of my blog are Home/Living Discussions, Home/Property Discussions and Technology. Many people want to make their homes “green” so that they can take advantage of the abundance of solar power available from the sun. While it’s a good idea, it’s important to be smart about it. The following contributed post is entitled, What To Think About Before Installing Solar Power In Your Home.

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Solar panels are an accessible way to start benefiting from solar power in your home. You get the benefit of renewable energy, helping you to be kinder to the planet and eventually save some money too. Before you start installing solar panels, there are some things that you should consider. It’s not necessarily the right choice for everyone, so you need to think about what it entails and whether it’s going to benefit you. There are both pros and cons to consider, as well as some practicalities to take into account. Think about some of these things before you make a choice.

Cost

The cost of solar panels is the first thing that many people want to know. Is it going to save you money each year? How long will it be before you’ve made your money back? It’s important to research prices to find out how much you could be paying. But it’s also a good idea to check a couple of other things. Firstly, check if there are any grants or subsidies to help you pay for your solar panels. Secondly, check if you can be paid for feeding any excess power for your panels back into the grid.

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Amount of Power Needed

You should think about the amount of power that you want to generate with solar panels. Are you hoping to power your whole home or most of your home? The amount of power you need will determine how many solar panels you want and how much space you’ll need for them. One solar panel can generally produce around 250W of power, which means that ten panels will give you a 2.5kW system. Most people probably don’t have the space to power their whole home, unless they have the space and money to pay for it.

Work to Be Carried Out

The process to install your solar panels also needs to be considered. If you’ll be installing them on your roof, you need to make sure that the roof is strong enough. Any problems with the tiles on your roof could be an issue after the panels have been installed because replacing the tiles will mean you need to remove the panels. So before installing, get your roof checked. A Level 2 Electrician will help you to install a meter for your solar system. They can also carry out other electrical work that might be required if you choose to install solar panels.

Alternatives to Consider

Solar panels are often the go-to choice for renewable energy, but there are other options available too. Consider whether there are other options that could meet your needs instead. Some of the renewable energy choices that you might consider include air source and ground source heat pumps, wind turbines, and even hydroelectricity. Think about what your goals are, your budget, and other factors that might affect what you’re looking for.

Before you install solar power in your home, consider these important things that could influence whether solar panels will work for you.

4 Ways Technology Has Completely Transformed The Way Your Brain Works

Two focuses of my blog are Health/Wellness and Technology. While all of our new technology has added to our lives, the question must be asked as to whether or not it has hurt us as well. The following contributed post is entitled, 4 Ways Technology Has Completely Transformed The Way Your Brain Works.

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There’s no denying that technology has improved our lives in a lot of ways. The internet has given us access to more information than ever and connected people across the globe. Businesses have benefited from technology that helps them improve productivity and save money. But there are some big downsides to technology too.

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Over-reliance on technology has actually changed the way that our brains work in a number of ways. It’s important that we are aware of this so we can take steps to combat those effects. These are some of the ways that technology has completely changed the way our brains work.

The Fear Of Missing Out (FOMO)

The fear of missing out, or FOMO for short, isn’t a new concept but it’s one that has been made much worse by social media. In the past, if people spent a weekend sitting at home relaxing, they might have had some sense that they were missing out on some fun by not going out. However, they also enjoyed the time to recharge their batteries and relax. But these days, we are constantly bombarded with images and videos of people out doing things and having a good time. This leads to a lot of anxiety and guilt when people decide to look after themselves and spend a night in. Over time, this can contribute to wider mental health problems, so it’s a serious issue.

A Decline In Spelling Abilities

When you were at school, you were probably pretty good at spelling because you did regular tests and you were always writing by hand. But how good are you at spelling these days? A reliance on technology and autocorrect software means that spelling ability is getting worse. In order to combat this, you should try to write by hand wherever possible or consider turning spell checkers off to see if you can do without them. You can also improve your spelling by doing puzzles like crosswords, so consider getting a subscription (see more here) and doing them regularly. As long as you are proactive about testing your spelling skills, you can counteract the negative effect of technology.

Poor Sleep Patterns

The blue light emitted from phone and laptop screens can change our brain chemistry and make it harder for us to sleep. This is because it interrupts the body’s normal light cues, making it think that it’s still daytime. As a result, your body produces less of the hormones that cause you to go to sleep, and your natural sleep cycle is disrupted. This is a huge problem because lack of sleep does a lot of damage to your health. Improved sleep patterns are one of the biggest benefits of taking a break from technology for a while.

Phantom Vibrations

Studies show that our brains have been hardwired to be on the lookout for our phones ringing, even when they are not. Research into phantom vibrations found that many people experienced a sensation of their phone vibrating in their pocket throughout the course of the day when it wasn’t. Even though this isn’t a huge problem, it just goes to show how much impact technology can have on our brains.

If you want to develop a healthy relationship with technology, it is important to recognize the ways that it has completely transformed the way your brain works.

Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Marketing is one of the most important parts of a business. In today’s digital age, it is critical to understand how to use the digital tools available for your marketing. The following contributed post is entitled, Beyond The Basics: Savvy Tactics Make Your Digital Marketing Even More Effective!

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So you have set up social media accounts for your business, and you have a website! That’s great, yet to get the best ROI on your digital marketing you need to go beyond the basics and make use of some more advanced approaches. Luckily, you can read about the most critical ones in the post below.

UX User experience

User experience is a vital consideration for any company looking to boost its digital marketing efforts. Indeed, many think of UX as the most important part, because it provides an opportunity to show customers many things such as that your business can be trusted to do things well and that you care about your customers, rather than just profits.

With that in mind, investing in UX is a smart move. This means enhancing your site so it’s easy to find things, easy to use, and looks great too. It also means inviting feedback both positive and negative. After all, the negative feedback concerning UX is hugely valuable, the reason being that it will tell you why people are unhappy, and so allow you to fix it!

Use the data to make informed decisions

Marketing is no longer about working on gut instincts. Instead, there is now a myriad of data strewn at our feet, just waiting to be used as a guiding light for the next step your business needs to take.

Unfortunately, many of us have trouble sifting through and understanding this data to the point where we can discern any meaningful information. This is where the services of a digital marketing consultant can become invaluable, as they can perform an analysis of the data, using it to craft an action plan for your next move. The great thing about such consultants is that they tend to offer a range of other digital marketing services as well, including support, advice, development, and implementation. All of which are of value to any business looking to move their business beyond the basics of digital marketing.

Encourage referrals

Last of all, when it comes to improving the success of an online marketing campaign, never forget the value of referrals. Referrals happen when a previous customer refers a prospect to your business, and in doing so implicitly or explicitly recommends your products and service.

The value of referrals is that they require barely any work to convert into a sale, as your previous customer has done the heavy lifting for you. The good news is that you can use some specific tactics to encourage more referrals. In particular, this means offering a discount, or a cash bonus to any customer that refers to another, making it easy to do so with an easily chargeable link. A method that can be very effective in motivating customers that have had a good experience with you to evangelize to others and so help boost your business’s digital marketing capacity beyond the basics, as well as increase your company’s ROI.