Category: Financial Literacy and Money

Efficient and Environmentally Sound Storage for Your Company

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. If your business deals with inventory and deliverables, you ideally want to secure storage that serves your purposes but is friendly to the environment as well. The following contributed post is entitled, Efficient and Environmentally Sound Storage for Your Company.

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Efficient and Environmentally Sound Storage for Your Company

If you own a company, or just manage one, you’re probably always thinking of ways to minimize storage, create more space and store inventory in economical, efficient and environmentally-friendly ways. Sometimes it can be hard to envision ways to do this that meet all those criteria, but with a little creativity, hard work and motivation, you can streamline your inventory and make the entire workplace more efficient and eco-friendly.

Photo Credit: Alexander Isreb

Here are a few ideas on how to get started:

“Green” Storage
Whether you’re looking at small storage solutions, like tupperwares and other small containers, or something much larger, like huge bins and storage facilities, a variety of “green” options exist at all sorts of price points, sizes and styles.

Utilizing items that don’t contain harsh chemicals and plastics will reduce your carbon footprint, improve the health of your employees and provide excellent, efficient storage for any type of inventory.

It isn’t just true of storage containers, either. You can find shelving, flooring and all sorts of other eco-friendly “green” options to optimize your inventory and make your workplace a sustainable one.

Shelving, Racks and More
If you have shelves and shelves of product, you’ve likely looked into shelf and rack options that save space, time and money. You want these products to be environmentally sound, too, so you’re likely trying to avoid lots of plastic and other harsh chemical materials.

Cantilever racking is a great option for the business with lots of shelving and inventory to contend with. Easy to customize, move around, and clean, cantilever racking is not made of harsh plastics, is durable and will last for years and years. They come in a wide variety of sizes, each one able to be customized and moved quickly and easily and are available in both single and double sided configurations.

For the business that has lots of pallets and heavy boxes to store, these are a lifesaver. Strong, weather-resistant and durable, but best of all, affordable and eco-friendly.

Trash and Waste
Every company, especially ones that ship a lot of product, have excess waste they must contend with. Everything from broken down boxes, to wrapping materials, labels, packing material, paperwork, and more.

It’s simply good business practice, not to mention eco-friendly, to have a plan to reduce your waste by recycling. Not only is this better for the environment, but it will save your employees time and cut down on your waste disposal/dumpster costs.

Lots of people are on board with recycling things like bottles and cans, but you can recycle almost anything. Check with your local county regulations to see what items you can recycle, including all that unused cardboard, packing materials, and more. Bins can be purchased for very affordable prices.

These are just three ways your company can cut down on waste, utilize shelf space and streamline inventory while still looking after the environment and cutting down on bad business practices. There are many more ways you can be eco-friendly and efficient at the same time.

Handling A Business Emergency

Three of the focuses of my blog are Current Events, Financial Literacy/Money and Business/Entrepreneurship. In some instances, catastrophic events emerge which adversely impact businesses just like people. The Coronavirus/COVID-19 Pandemic is such a case where people and businesses have been thrown into peril. Just as with humans, the health of sick businesses must be managed. The following contributed post is entitled, Handling A Business Emergency.

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We are living in the middle of a pandemic right now, and while it’s a scary time to live in with the media screaming and people panic-buying, we must think about business continuity. A pandemic is an emergency for a business. It’s going to need a comprehensive backup plan to be able to cope with the stock markets crashing and the economy going belly-up. It’s essential that in any disaster, you have a contingency plan for the business to keep afloat. Still, in a pandemic, when isolation is recommended, we need to do what we can to ensure that your business continuity plan is intact. Let’s take a look.

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● Know The Threat
The biggest threat in the pandemic today is the fact that people are in isolation (depending on where you are in the world). So, if your business is one in the hospitality industry or one that has been forced to let staff work from home, you need a plan – and fast. Enabling home-working and remote access to servers is an excellent way to keep people able to earn money, and your business is still running. In other threats, you need to be able to recover quickly. For example, buying batteries from powRparts to ensure that your generators and equipment can keep running in the event of a blackout is just smart business. Knowing your threats is so important so that you can get that plan up and running.
● Assign Responsibility
We may be dealing with COVID-19, but the other disasters in the world include fire, terrorism, flooding, and magic sinkholes that can swallow up half a street. Assigning areas of responsibility to your staff is so important. This way, you’re not leading the charge by yourself when it comes to implementing your emergency plan. Training up your team to be able to handle an incident is a must, and they will be able to work with you to ensure that everyone else in the business is safe!
● Know Your Contacts
You need to know the best contact information for the assigned emergency leaders in your company. You cannot scramble for phone numbers in a time of worry. You need these to be accessible, and that should be a part of your plan!
● Business Recovery
You should have a whole team dedicated to the recovery of your business in a crisis. You should get in touch with a specialist IT team if your business needs to embrace home working, as this needs to be set up and ready to go in the event of an emergency situation. You should also have emergency equipment to hand on-site in at least three easy to reach locations. You want your business to recover well, and that takes establishing normal operations as soon as possible after a crisis.

Backing up your data and ensuring that your business is reliable as quickly as possible is the best way to ensure that your business recovers well from a crisis. You must get this done as early as you can – just in case.

Starting a Business? You Don’t Have to Focus on Retail

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. There are numerous types of businesses one can start. Retail is just one category and there are numerous other opportunities available. The following contributed post is entitled, Starting a Business? You Don’t Have to Focus on Retail.

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Nowadays, more and more of us are deciding to carve out our own career path, take independence over our life direction and our finances, and start a small business of our own. Who wouldn’t want to do this? There are so many freedoms that come hand in hand with running your own business, including choosing your own working hours, choosing the location of your work, choosing your branding and more. But one thing many people don’t even take much notice of is that you get to choose your area of specialism. People automatically think of heading into the retail sector when selling products. Clothing, skincare, novelty goods and more tend to end up being focused on and this means that these areas are growing increasingly saturated and people are struggling to stand out from the crowd, establish themselves as a competitor in their field, and generate a profit through sales. A better approach, perhaps, would be to focus on another area. Here are a few that you could make a lot of money from!

Healthcare

People seem to just assume that healthcare providers simply exist. Sure, some may be government funded. But many are privately run and you can make a whole lot of money out of making people better. So, why not consider this as an option. Sure, it will cost a lot to set up and get started. You will need the right facilities, the right staff, the right insurance plans, the right equipment, then plenty of other bits and bobs like medical record retrieval software from recordrs.com. But once you’re all set, you’ll always have customers or clients and you’ll always have a steady stream of income.

Hospitality

The hospitality industry tends to experience high demand year round. There are a number of large occasions throughout the year that are celebrated and someone’s always going to be having a birthday that people want to go out and celebrate. Then you’ll have your regular day to day customers who will provide you with your bread and butter income. Restaurants, pubs, bars, cafes – take your pick. You could own your own!

Entertainment

Like hospitality, the entertainment industry can be a whole lot of fun to operate within. After all, it’s greatly rewarding helping people to have a good time. Plus, people are often very willing to spend money on having a good time! Whether that’s starting a business that creates stages

There are so many areas you can set your new startup in besides retail. So, leave this saturated marketplace behind and start out somewhere where you can really make a name for yourself and your brand. It will be just as rewarding an experience and you’ll often have less pressure placed on you too! This isn’t saying that everything will be easy and plain sailing. But you’ll probably find yourself in for a much smoother trip that’s worth more of your time and investment.

5 Technologies to Set up When Upgrading to a Small Business

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. When upgrading your operations to small business status, you have to upgrade your technologies with it. Doing so will assure that you’re able to keep up with your new demands. The following contributed post is entitled, 5 Technologies to Set up When Upgrading to a Small Business.

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Is it about time that you grew your small startup into a fully-fledged business? If you’re looking to grow your company then you’re going to need to pour a considerable amount of effort into establishing a smoother workflow and to assist with that, you’re going to need different types of technological solutions. So to help you out, we’ve put together this brief article that will describe five different technologies that you should set up and get to grips with before you consider growing your business.

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1. Get to grips with search marketing software

Search engine optimization is the key to getting noticed on the web. However, it takes quite a bit of knowledge to fully understand how SEO works, what it involves and how to take advantage of it. There are lots of all-in-one SEO tools that will help you analyze your website and find the best solutions to increase your search rankings and get noticed on a variety of different platforms.

2. Automation software to simplify marketing

As a small business, you can no longer afford to rely on just your niche of customers. You need to start getting out there and bringing in more customers, teaching them about your brand and introducing them to your products. In order to do this effectively, you’re going to need to start simplifying your marketing options with automation. This generally means sending automatic personalized emails and messages to prospective leads, and this will involve setting up customer relationship management software.

3. Establish good relationships with outsourced service providers

Whether it’s a hardware store that’s providing you with inexpensive computers or managed IT services like lansolutions.net, it’s a good idea to start networking with different service providers so they can help you manage all of the new technologies and solutions that you’re going to be putting in place to grow your business. These good relationships will ensure that you have a reliable service to trust when it comes to growing your company and managing your business.

4. Register for different cloud-based services

Cloud-based services will be essential for optimizing certain business-related tasks. For example, it’s a great way to backup your important files so that you always have access to them, and it’s important to use cloud-based software like accounting services to help you manage your financial situation with ease. Get to grips with this type of software to ensure that you understand how to use them when you start scaling up your operations.

5. Set up remote work processes

Lastly, it’s a good idea to consider moving your workflow into the cloud so that you can work remotely no matter where you are. Being agile is important as a small business since it allows you to move employees from one task or role to another, and it also allows you to work from anywhere in the world. You also open up more recruitment opportunities if you can hire people from across the world and not just your local area.

Making Your Business More Efficient

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Every business owner needs to think about increasing efficiencies. Efficiencies will increase your profits and cut down on waste. The following contributed post is entitled, Making Your Business More Efficient.

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Running a business that you want to be successful, means that it has to be something that works all of the time. Having it be well tuned and working to perfection is a must to keep things working well for you, as well as for your clients and consumers. Unfortunately, though, there are always going to be some inefficiencies, as problems do arise. But if they are the same problems happening over and over again, then there’s obviously something that needs to be changed. As a result, it could cost the business a percentage of their revenue each year. So taking steps to help can make a big difference. So with that in mind, here are some of the things that you can do to make your businesses run more smoothly, with a lot less wasted time and effort.

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What just isn’t working?

Before you start to make any changes, it is important to learn how you can accurately spot any inefficient processes that are going on in your business at the moment. This could be that you are having problems with your deliveries or things in your supply chain. If there are regular issues with deliveries, for example, then you could look for some fleet management software to better help you to manage your drivers or your deliveries. It is so important to change the things that are causing issues first, rather than diving right in and trying to change everything all at once.

Manage inefficiency

Inefficiency in business can come up in many places. You might find that some of the processes that you have in business are redundant, and need to just be stopped right away. Some processes will be out of date and no longer relevant, so that is where you can look to update and change things for the better. Being able to update things and update systems will help your business to stay modern and avoid some pitfalls that will lead to more inefficiency. If you look at things with the thought process that there must be a better way of doing things, then it will help you to be proactive and to force changes.

Explore unexpected opportunities

There are risks for all businesses. But taking some risks is something that can pay off in order to expose where there are some areas of inefficiency. It can be quite daunting to step away from some of the processes that you have been using over time. If it is all done well, though, then you will see what isn’t relevant to your business anymore. As a business owner, you need to evaluate any unexpected opportunities and then have the strength and courage to go on and explore them. When you’re able to do this, it moves your business forward and helps to better set it up for success. Even a business that is successful can mean that you should look to some unexpected opportunities to explore, to propel the business on even more than it is.

What Every Business Should Be Doing

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. There are certain things businesses should do to be and stay successful. It’s imperative that newer business owners in particular pay attention to these keys. The following contributed post is entitled, What Every Business Should Be Doing.

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As a business owner, there’s a lot to think about and take care of on any given day. It may be challenging to try to balance it all and know what to focus on so you can move your business forward.

There are a couple of elements in particular that every business owner should be doing to get ahead. Put the following ideas into action, and you’ll be on your way to having more satisfied employees and customers. It can take time to experience the results you desire, so take your time and be patient as you begin to implement each idea.

Investing in the Right Tools & Technology

No matter your industry, there are benefits of investing in the right tools and technology. For example, if you work in telecommunications, then you may want to take the time to check out the products they’re offering at Sunsight. You may be hurting your business and not maximizing your profits if you are overlooking critical aspects such as misaligned antenna sites. Every company should be reviewing their operations and outputs and ensuring they’re up to standard.

Have A Recruiting & Talent Retention Strategy

Without the right employees and team, your business may be at risk of failing. To grow and be successful, you’re going to need talented people on your side who can help you reach your goals. Therefore, every business should have a recruiting and talent retention strategy in place. Determine which positions you need to fill and what type of candidates will be a good fit for your culture in advance. Also, not only hire the right person for the job but then ensure you’re doing what it takes to keep them around and satisfied over the long-term.

Build an Online Presence

These days you’re missing out on a lot of potential business if you don’t have an online presence. It’s in your best interest to launch a website and blog, engage on social media, and run online advertising campaigns so you can connect with your target audience. Every business owner should have a plan in place for how to get in front of the right customer at the right time. You want to be the company that pops up first in a search online, so make sure you have a robust SEO strategy in place as well.

Implementing Best Practices

Every business should also be implementing best practices for how to operate and serve customers. It’s not in your interest to have your employees guessing and winging it when it comes to doing their jobs. Instead, communicate expectations and policies and procedures so everyone is on the same page and can remain productive. There will be less confusion and more getting done when you take the initiative to share best practices with your team.

Conclusion

These are a few factors that business owners should be concentrating on and executing at the workplace. It’s a wise idea to do more of what matters instead of trying to do it all and spread yourself too thin. Create metrics and track your results so you can see what’s working and where the obstacles exist.

There’s A Rocky Road Ahead. How Will You Take Back Control Of Your Finances?

Two of the focuses of my blog are Current Events and Financial Literacy/Money. Sometimes there are global and systemic events that have the potential to throw our personal finances into chaos. At the time of this blog post going live, the world is going through such an event with the Coronavirus/Covid-19 Pandemic. Everyone must come up with a plan for survival during this and other crises. The following contributed post is entitled, There’s A Rocky Road Ahead. How Will You Take Back Control Of Your Finances?

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As governments and markets around the world respond to the healthcare and economic implications of the coronavirus, it’s safe to say that most of us have a rocky economic road ahead. Already, many of us are learning that no job is as stable as we thought. No employer is as untouchable as we assumed and that the gig economy has no emergency exit. For many of us, joblessness is a very real and imminent prospect, and many more will face a reduction in their gross salaries at the very least. But in this digitally interconnected age, none of us are powerless. Each of us has the tools at our disposal to make money safely, grow our income and take back control of our finances, whatever capricious twists and turns economic forces may bring.

Image by Burak K via Pexels

Here we’ll look at some ways in which you can make a little extra money and regain control of your finances without even leaving your home…

Start your own dropshipping business

In this uncertain time, it’s likely that more and more people will increase the amount of online shopping they do. While high street stores may have already begun to close their doors, there’s a potential e-commerce boom on the horizon. And that means great opportunity for the quick witted and the enterprising. Dropshipping is a popular way to start a home business as it has the potential to start making money quickly with few or even zero overhead costs. Dropshippers buy items as and when needed and sell them directly to the consumer via trusted online channels, meaning that there are no warehousing costs involved and no liquidity tied up in stock that just sits untouched on the shelf.

Try out trading

In the current landscape, there are a wide range of economic forces in a state of flux. But even here there’s potential opportunity for the savvy investor. Of course, with any kind of investment comes a degree of risk. Nonetheless, with a wide range of digital trading platforms like Targets Trading Pro available, you can start out trading and get to know the futures markets with minimal risk. Invest small while you get a feel for the markets, then as you grow more confident and informed you can grow your investment in direct proportion to your confidence.

Jump on the affiliate marketing bandwagon

If you already have a blog, a YouTube channel, a successful Instagram account or any other kind of robust online presence, you might want to think about joining the fast-growing and eminently profitable world of affiliate marketing. With a potential rise in ecommerce on the horizon and a period of potential uncertainty it’s likely that people will gravitate towards trusted brands. Affiliate marketers make money on purchases made by their followers from brands that they already know and trust. Joining an affiliate scheme is easy, low risk and potentially very rewarding. Here are some of the best ones which you can try right now.

Who knows what the future will bring. But the tools above can help you to stay proactive and ahead of the curve, enabling you to take control of your finances and insulate your household from financial risk.

Why Little Farm Businesses Are Role Models

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and STEM. Agriculture is an industry need by most of the developed world. In modern times though, many consumers are putting more and more of their trust in little farms for various reasons. The following contributed post is entitled, Why Little Farm Businesses Are Role Models.

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More and more people prefer to buy their food from trusted sources. While large farming organizations used to be a reliable food source in the past, more and more modern customers are turning to small, family-sized farming and food businesses. The reason is simple: They can’t trust corporate food magnates anymore. The list of controversial decisions taken by large farming companies is too long to write down here. But to name only a few examples, customers demand controlled origins, sustainable productions, and ethical choices from their food suppliers. As such, small farm businesses are making a name for themselves because of their positive management choices.

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They are more likely to be eco-friendly
While the agricultural industry is one of the first skills developed by mankind, it’s strange to think that many businesses have lost their ways and used environmentally-adverse approaches to exploit the soil or the animals. On the other hand, small farming businesses have maintained their planet-friendly strategy and remained accountable for their results. A sustainable farm can be profitable, especially at a time where buyers demand to see your green strategy. As such, vegetable farms can rely on homemade compost and natural repellents to keep their harvests. Fish farms can look into getting ethical certifications to convince customers of their green intentions. Additionally, as a fish business, you can also rely on reliable equipment, such as the Delta Net and Twine tools, that are handcrafted and made to measure. As such, you can have the best tool for your environment.

They are close bonds with the local community
Do you need to own farm fields to become a farmer? More and more dedicated businesses choose to rely on community efforts to build a farming environment that supports local needs. For instance, Boston Medical Center grows its own food for the benefits of patients on top of the hospital. The rooftop farm grows more than 25 crops and guarantees the best products for the patients. Ohio City Farm is an urban farm that trains refugees to help them integrate and acquire the skills they need for their lives in the US.

People trust people
Corporate farm businesses are faceless. On the other hand, a family-sized farm is made out of people that you can meet and get to know. Human beings are social creatures, and, as such, they naturally put their trust in other people. Customers find it easier to bond with individual farmers than with a global brand. As such, they are more likely to support local farms.

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The rise of leisure farming
More and more homeowners are moving outside of towns and into the rural regions. Millennials and Generation X quit their urban lifestyle to buy an abandoned farm and grow their own vegetables. Farming may not be a commercial activity for these. It is a life choice. They want to go back to their roots and learn to cohabit with Mother Nature. As they do, they develop a deeper understanding of environmental challenges and build a new appreciation for small farming businesses.

Small farm businesses are the unsung heroes of the planet. They dedicate their efforts to grow plants or keep animals that are healthy for consumption. Additionally, their decisions are dictated by their love for the environment and the desire to put the community’s needs first. Family-sized farms are the role models we all need to combat climate change and health crises. They are built on respect and values.

Why Customer Experience Matters More Than Ever

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what kind of business you’re running, the happiness of your customers is paramount. Happy customers will not only return, but they will tell other potential customers about you. The following contributed post is entitled, Why Customer Experience Matters More Than Ever.

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In today’s world, businesses can face even more competition than they might have in the past. Priorities have changed for consumers, which means that they also need to change for the businesses and brands that are serving them. One of the things that all businesses should be paying attention to is their customer experience. Customer experience is more important than it has ever been, and it can be the difference between a successful brand and one that fails. Consumers are looking for products and services that come from brands delivering a memorable experience that meets their needs. There are some important reasons to pay attention to customer experience now more than ever.

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Online Competition Is Fierce

The growth of digital marketing, ecommerce and other shifts in the market caused by the internet have all made a big impact. Online businesses face tough competition, not just from companies similar to theirs but also from huge online giants and larger businesses. Even local brick-and-mortar businesses can face competition from those brands that are able to invest more in online advertising, plus they are competing with online companies on top of that. In such a competitive world, customer experience becomes more important, especially for brick-and-mortar businesses. When you can find anything online, you need to give people a reason to walk into your store.

Customers Want to Make Memories

When any company can deliver the product or service you’re looking for quickly and often cheaply, it’s not just the stand-alone product that matters. Everything surrounding it is also important. Consider the example of hotels and other travel accommodation. As Peter DiTommaso points out, world-class hotels have contributed to the rise in tourist numbers in NYC. People could quickly find a cheap and convenient place to stay in just minutes online, but luxury hotels offer a complete package and memorable experience. Often people are looking for Instagrammable moments and something unique.

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Consumers Have More Power and Choice

The internet makes it easy for consumers to discover the range of choice they have, giving them more power. They can seek products and services from all over the world and purchase them in a number of ways. When the consumer has so much power and choice, there’s more pressure for brands to deliver a whole experience that they enjoy. Instead of ending the sales process with the purchase of a product, businesses need to consider an ongoing relationship and sales cycle, keeping customers interested with a good experience.

Investing in CX Gives ROI

There’s no doubt that focusing on customer experience delivers a great return on investment for businesses. 86% of buyers are willing to spend more for a good customer experience, so it’s worth investing in creating the right experience for your audience. This applies to both B2B and B2C businesses, both of which can benefit from thinking about their customer experience and using a customer-focused approach to marketing, sales, customer support, and more.

Customer experience is more important than ever, so you should pay attention to it if you want your business to be successful.

Give Business Devices And Machines A Second Life

Three focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. If your business uses some form of technology, acquiring new hardware and getting rid of your old hardware may require some coordination. When you’re looking to upgrade, someone else may able to use your old devices. Also, for your own operations, you might consider acquiring equipment that may have been used. The following contributed post is entitled, Give Business Devices And Machines A Second Life.

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Every business has a technology strategy that determines not only which technology they should purchase but also how to use it. The typical approach establishes the expected lifetime of equipment, machinery, and electronic devices against the organization’s budget. As such, each organization replaces the current technology in use at a scheduled date, whether it is every year, every five years, or every ten years. How long you are going to use the same technology depends on a variety of factors, including your financial situation, the business objectives, and the market requirements. As such, when it’s time to invest in new or more innovative tech, the business has the opportunity to prolong the life of their equipment, even after it’s left their offices.

Indeed, environmentally-friendly commitment and procedures play a significant role in the disposal of used equipment. However, businesses can also consider strategies that allow for the best use of second-hand machinery and devices. Aside from environmental consideration, there is also an economic perspective to embrace.

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Recycling your electronics
What happens to the old mobile devices that you finally decide to replace? Electronics is one of the fastest business investments to wear out. With new smartphones and laptops being produced every year to the latest tech standards, it’s fair to say that businesses that keep their devices for a little too long expose themselves to cyber threats. Old machines are more vulnerable to hacking. As such, you might find that your old business electronics hold no value to anybody. But it doesn’t mean it’s suitable for the bin.
On the contrary, electronics can be recycled sustainably. Does it mean that manufacturers can make another phone using your ancient mobile? The answer is no. Chances are that the components inside your device can’t be used for the same purpose. But they can be repurposed in other industry sectors.

Consider businesses that sell used equipment
Not every old gadget and piece of equipment is a magnet to hackers. Devices that connect to a network are more likely to be targeted. However, equipment that doesn’t require any broadband connection, such as industrial machinery can be bought second hand from businesses such as Revelation Machinery, at a lower cost and with no risk for the company. Saving money while bringing your business to the next level, that’s precisely why second-hand heavy-duty equipment is such a fantastic opportunity for small companies. Additionally, if you are concerned about environmental cost, it’s worth noting that buying used equipment means that manufacturers produce less, and therefore you lower your impact on the planet.

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Give back to the community
Can you donate the devices you don’t use anymore? You’d be pleased to know that many organizations around the world collect computers and laptops to support charities and education centers. If you want to help them, you can get in touch with a charity such as the World Computer Exchange, which accepts working devices with at least 450MHz and no more than 9-year-old. Other organizations take non-working computers that can be repaired before being sent to nonprofits.

Your technology strategy needs to include a plan to remove old devices and equipment with the best possible outcome for the planet. As a company, you can choose to recycle, donate, or sell your used machinery. There is only one rule: Make sure your decision will help someone else. Be the business that gives further.