Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Starting your own business can be a massive endeavor which many people talk about, but only a few do. There are steps to consider before starting your business. The following contributed post is entitled, Preparing to Start Your Own Business.
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Developing your business can be an exciting time. The desire to get things moving and set up can be overwhelming and potentially lead to something being overlooked. Just as you wouldn’t build a house without a solid foundation, it isn’t advisable to jump straight into a new business without having a solid business plan in place.
Image Credit: Pexels CC0 License
Putting the effort in before you open for business will help you to reap the rewards of your hard work once you are up and running. There is a lot of talk about building a business plan for now, and the future of your new company – knowing what needs to be done and getting it done to reach your goals is something every business owner should be doing.
The simple fact is, setting up a new business can be a difficult and stressful time. So how can you make sure it runs smoothly so you don’t burn yourself out before you even start trading as a company?
Plan Ahead.
The rules for business vary from state to state and are dependant on the sector you are going into. Taking the time to get all the necessary permits, licenses and insurances well ahead of time will take a huge weight off your mind. The last thing you want to be doing is cutting it fine by not having all your paperwork in order for opening day.
Try not to leave anything to the last minute. This will cause issues later on as you start to run out of time
Register your business.
Make sure your business is legal as soon as possible.
● Tax ● Bank Accounts ● Insurances ● Phone Number ● Be compliant with state regulations ● Find a business lawyer.
There are different acts you need to make sure you are compliant with before you start trading. For example, for those looking to set up in the financial industry, hiring a compliance consultant such as Scott Robert can make sure you are legal and ready to accept business before your go-live date.
Look After Yourself.
The last thing you want is to be burnt out before you even start trading. The only way to ensure this doesn’t happen is to make sure you are looking after yourself in the run-up to opening day.
Eating well, getting enough sleep and exercising is all part of a healthy lifestyle and is more important when you are taking on a new project. Set yourself boundaries and clear working hours to help you separate business and work life.
Believe in Yourself.
You know what you are doing, you are well versed and experienced in your sector so relaxed. Trust your instincts and have faith that you know what you are doing. If you have uncertainties, then look to do something about this. Brush up on any areas you are lacking knowledge in. Take a course or even hire someone to take care of this for you or teach you all you need to know.
Be confident in your abilities and the hard work you’ve put in to get to this point.
A key focus of my blog is technology. Management at any workplace must always think about ways the keep their workplaces as safe as possible. In today’s digital age, technology has given us an abundance of tools for doing so. The following contributed post is entitled, Tech That Can Help Keep Any Workplace Safer.
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What’s most important when it comes to keeping the rate of injuries and accidents low in any workplace? Is it effective and thorough human observation of the risks and strategic planning around them? In part, yes, but that’s not to say that technology can’t play a role in helping keep your team safe, as well.
CCTV Aside from being useful for retail store security, CCTV can also go a long way in ensuring the physical safety of your employees, especially if crime or assault is of any concern. CCTV can increase staff comfort and make them feel safer in the workplace and in surrounding spaces, such as car parks or stairwells. Furthermore, they act as a very clear deterrent to crime.
Alarms Not just talking about security alarm systems, alarm equipment in general can be very helpful to bringing attention to hazards and encouraging your team to react responsibly to them. Of the two types, choosing between a buzzer vs speaker is all about determining your needs. Buzzers can be useful for immediately bringing attention to a nearby fault, such as a malfunctioning machine, so trained individuals can react appropriately. Speakers are better for communicating information, such as the particular aisle or area a spill or incident has happened in.
Safety apps It’s not all hardware you should be thinking about, either. Health and safety data technology is playing an increasing role in recognising the risks that your team might face in the workplace. These apps can help you make checklists for safety, file hazard reports, and record information is an accident does happen. As such, they can help you become more aware of incidents that happen more regularly, allowing you to react and create a safety policy around them more quickly.
GPS systems The workplace doesn’t always have to be in an office. If you have a fleet of vehicles, then the road is your workplace just as much as anything else. If that’s the case, then GPS and fleet management technology can be crucial for ensuring your drivers’ safety on the road. You can not only track their route but pay attention to any habits that could potentially put them at risk, including speeding, and crack down on drivers that fall into such habits.
Wearable tech If you’re hoping to create a healthier team for a more reliable workplace, then looking at the tech that they could be wearing on their person might be an investment worth making. These devices can track a range of details, including monitoring their vitals, and can be set up with reminders such as when they need to take a break or get up and stretch to avoid ergonomic injuries.
Tech can help you make the office a much safer environment, but never think that you should rely on it, alone. Training your team to recognize safety hazards in the workplace and making an effort to address any common risks with effective police and practices is number one. The tech above can help, but it can’t solve your problems.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Home-based businesses are some of the most effective enterprises out there. If you’ve had some initial success, you’ll want to take your business to the next level. The following contributed post is entitled, Home Work: 4 Ways To Ready Your Home-Based Business For The Next Phase.
The vast majority of us have no choice but to start our business in modest surroundings. While you might have dreams about acquiring a commercial property when you are running a home-based business you need to put a lot of leg work into it. And whether it’s become a full-time endeavor or a side hustle that’s making significant inroads, what do you need to do to ensure that your business is ready for the next phase?
Getting Your Finances In Order For those people who start with a modest side hustle, it can get to the point where you’ve got to have your books in order. When you are at the point where you’ve got to start paying your tax it can benefit to get a QuickBooks accountant so you don’t have to keep track of everything. If you are somebody who has already been in charge of your finances, an accountant can give you a new perspective of things. It’s not just about cooking the books but it’s about addressing areas that can be reduced. Accountants can also provide you with invaluable information relating to tax breaks.
Diversify Your Marketing Efforts Whether you’ve been using affiliate marketing techniques or have been able to get a dedicated group of customers without necessarily advertising your products, when you start to improve your efforts you will begin to see significant returns. Marketing is one of those things that can seem like an expensive investment. While so many people use social media as the one singular way of marketing, setting up your own website and creating marketing strategies to acquire extra custom will make sure that you stay competitive.
Focus On Fine-Tuning The Processes Look at what you’ve done right and start to see if the process can be shortened. Working at home means you have your own way of working but when you struggle to find a new approach you might be losing time, and therefore, money. There are numerous ways to help a business improve its processes. Automation is one of the best ways to help any company make more of its processes. A small home-based business usually means that you do everything. And even if you’re not able to automate if you can find ways of doing things quicker, for example, dictating emails rather than typing them gives you the opportunity to multitask more effectively.
Start To Employ Part of readying your business for the next phase is about getting additional help to push your products. It’s all about supply and demand. Even if you have the money you might think that it’s worth purchasing more products to be ready for market demand. The same applies to employees. To begin with, it might just help by getting a family member to help you out. This is cheap labor after all! But when you need to make significant inroads and require people with skill this is when you can start to hire freelancers and then get a full-time employee. It’s not as anxiety-inducing as you may think. The key is about looking at what you really need and finding a person that fits the mold.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key to running any business or organization is keeping your office both clean and efficient. There are several considerations for cleaning your office effectively. The following contributed post is entitled, Deep Cleaning The Office: The Why, How & When.
It is important for any workplace that it is clean enough to work in. having a clean office is important for a number of reasons, which we will look in some detail at below. But whatever your main reasons for doing so are, it is valuable to ensure that you are clued up on how you should be doing it and when, or how often. It is especially valuable to deep clean regularly, and this is specifically what we are going to look at in this article. You will find that as long as you follow the advice in this article, your business is going to be much more successful, your employees happier, and your work day much more of a joy. Let’s take a look at this a little more closely now.
Why
Keeping a clean office means that your employees are going to be much happier, and that improvement in morale is central to ensuring that you are running a strong business. You are also going to find that you are sticking to the health and safety protocols which you need to follow by law, and in order to keep your people happy in that respect too. Having an office which is deep cleaned will help to keep illness low as well, which enables you to keep your employees coming into work, and helps to keep productivity up. As you can see, there are plenty of great reasons to undergo regular, thorough deep cleaning of your office. But how should you do so?
How
In essence, you need to make sure that you have a professional team working for you, who are going to be able to clean the office regularly. You will need the office cleaned lightly once a day after everyone has gone home, and about once a week for a deep clean, so make sure to hire teams for both of those purposes. You should also focus on what methods are best for a proper deep clean, so you and your staff all know about it. That could include using commercial cleaning products for desks and related areas, a commercial steam cleaner for the floors, and especially commercial products for the bathroom areas. If you do that, the place is going to be much cleaner indeed.
When
As we have indicated, such a deep clean should be carried out roughly once a week. But you might also want to have an extra-deep clean once a month or so, just to make sure that you are really keeping the place spotless. And those daily cleaning rituals are going to be so important for ensuring that the deep cleans are easier too, so remember to clean the office a little daily too. Finally, remember that you might need to sometimes clean the office on a special occasion, such as when visitors are coming or you are using the office to host a corporate event. Bear all this in mind, and your office should look its best at all times.
The first principle of my blog is Creating Ecosystems of Success and two focuses are Career Discussions and Health/Wellness. Whether its your personal life or your professional life, there are principles that lead to success in both arenas. The following contributed post is entitled, 4 Life Principles That Will Help You Professionally and Personally.
Life is a deeply complicated thing, to say the least, and there are all sorts of different ideologies, viewpoints, and approaches on how to live the best life, and how to get the most done with the time that you have on this mortal coil.
The self-help section of any bookstore will contain a vast number of tomes dedicated specifically to such topics, and there are of course all sorts of proprietary systems that have been suggested by various entrepreneurs and celebrities, for the express purpose of making money, and helping you to achieve your dreams – whatever those might be.
As it is often difficult to figure out exactly how to move forward in a specific situation, or how to sift through and select between the different strategies, approaches, and personal and professional achievement techniques that you have encountered, one of the most consistently useful things to do is to have a set of general principles that can be applied in the broadest possible range of situations, with good effect.
So, here are a few life principles that will help you professionally and personally, in almost all situations.
Use the right tool for the right job
There’s a very old idea, that has been spoken about by learned people, for a very long time. That advice is to always use the right tool for the job, and there are various related sayings and bits of folk wisdom that imply some of the hazards of not doing this.
Take for example the saying; “when the only tool you have is a hammer everything looks like a nail.” Though this doesn’t precisely make the same point, outright, it implies it by painting a picture of a person who crudely and inappropriately misdiagnosis the various situations he is confronted with, as a result of his bias and narrow framework of understanding.
The idea of using the right tool for the job applies both very literally, and also more abstractly. In a literal sense, the need for specialised equipment, specialised tools, and specialised materials, is precisely why companies such as Clinton Aluminum and Stainless Steel exist and thrive.
In a more abstract sense, you can use this concept as an injunction to stay dynamic, develop a broad range of skills and outlooks, and try to exercise a bit of nuance in your understanding of the world, and your approach to resolving different issues.
This could have implications for everything from your interpersonal interactions, to the way in which you attempt to make a success of your business.
There’s a lot of power in old proverbs and aphorisms – the older and more widely spread there are, the more likely they are to be meaningful
These days, we all generally tend to subscribe to the idea that the ultimate truth and wisdom in how to act, moment by moment, is to be found within the broad world of “science.”
In practice, though, there are many problems with trying to use science as a catch-all insight-generator for how to handle personal and professional issues. For one thing, science generally addresses the “how” of material and rationalistic phenomena, but doesn’t address the “why” of the subjective world, including questions such as which course of action might promote the greatest degree of human flourishing and meaning.
Another issue, is that scientific consensus is often not clearly established in different areas – and even when it is, paradigm shifts may always occur and throw out a previously unshakeable understanding of the world.
Then, there’s the fact that virtually no one who isn’t an academic scientist themselves, has the time, training, or contextual understanding, to really weigh up the body of literature on any given area and make sense of it in something approaching an objective and balanced manner.
For all of these reasons, among others, the author Nassim Nicholas Taleb – writer of such works as “Fooled By Randomness,” and “The Black Swan” – argues that, instead, the best way of orienting yourself in the world is often to turn to ancient proverbs, aphorisms, and traditions.
As a general rule, it makes sense to think that the longer a particular proverb or aphorism has been around – and the more cultures it is dispersed among – the more “true” it is likely to be on some fundamental level that pertains to the human experience. This is true, largely as a matter of a sort of Darwinian process. When an idea has endured for centuries and millennia in popular consciousness, it is heavily implied that this idea provided some adaptive benefit for the people who subscribed to it, whereas ideas that were fundamentally destructive and “out of sync” with reality, would have died off as their adherents died off.
Therefore, when you’re looking for insight into how you should act at any given moment, consider turning to old sayings and bits of folk wisdom.
Always be prepared
Life will often catch you by surprise and throw many strange and unwelcome circumstances your way, and your most effective bulwark against these kinds of woes and unwelcome scenarios, is to always be prepared, to the greatest of your ability, and to directly face whatever eventualities may present themselves.
Whenever you have an intimation of there being some kind of challenge or problem on the horizon, do what you can to plan for it and pre-empt it, today.
This might mean something quite large-scale and dramatic, but it could just as easily be something relatively small-scale that would nonetheless have outsized consequences.
For example, if you have no lunch cooked for tomorrow, and you know that you will likely be tempted to spend money you shouldn’t spend on junk food you shouldn’t eat, you could rather short-circuit the whole process by spending some time tonight cooking for tomorrow.
Preparation, generally speaking, gives you a degree of control over the future that is often extremely valuable.
There is no easy way
As has often been observed over the broad sweep of human history, there is no “easy way.”
Many people preach many systems and doctrines for achieving your dreams and overcoming obstacles with minimal effort, from the Law of Attraction to all sorts of other systems.
Always and everywhere, though, the most reliable standard to keep in mind is that hard work solidifies real results.
Three of the focuses of my blog are Career Discussions, General Education and Professional Skills/Development. The job hunt can be very competitive depending on your employment history, the current state of your field and location. If you can, you want to set yourself up to beat out the competition and have the best chance of getting the position you want. The following contributed post is entitled, How To Make Sure You Land The Job You Want.
When it comes to our professional lives, it’s safe to say that we all want to work in a job that we’ll love. Not all of us get to have that luxury all of the time, unfortunately, but it’s certainly something that everyone looks for. Working takes up an awful lot of our time, after all.
It’s not just a case of picking a field and walking straight into it, as you probably know by now. There are all kinds of people with all kinds of skills looking to take your opportunity away from you. You have to, therefore, put the work in and show you’re better than those alongside you. It’s by no means a walk in the park, but it’s also not an impossible task.
If you’ve found something that you’d like to pursue and feel as though you need to up your game, then here are a few things you should probably do if you want to increase your chances of landing such a gig:
Do Your Research
If you know what you’re talking about, then you’re obviously going to have a better chance of getting the job. If you were to stumble into the interview with limited knowledge, then you’ll be laughed out of the room. You obviously know that you’ll need to know a thing or two about the job at hand, but you should probably go one further and research all kinds of finer details. Whether it’s regarding home building projects, or whether it’s to do with types of machine tools, learning more and more will only benefit you. Not only will it help during the interview, but it’s always nice to have those extra pieces of knowledge going forward.
Present Yourself Perfectly
We all know that there’s no such thing as perfection, but you can do your best to get darn near. If you want to impress potential employers, you’ll need to make sure you look the business! This means getting your resume spot-on and dressing to impress. If you get these initial steps right, then that stands you in good stead going forward.
In terms of the resume, you’ll obviously need to get all of the vital information written down. But you’ll also need to make sure that it’s attractive to the eyes, too. Many employers have been known to toss resumes in the trash if they look a little untidy! Be warned!
Practice Confidence
Yes, that’s right. In order to become a confident person, you need to drill it into your own head. Practice speaking in the mirror – this is a simple one, but it’s great if you want to get into the habit of confidently getting your words out. Constantly work, too. If you’re lounging around and doing very little, your overall confidence levels will drop. Your confidence in the field you’re looking towards will also dither.
Don’t Put One Place On A Pedestal
If you don’t get the job in the company that you were expecting, then that’s okay. There will have been lots of people vying for that role, too. Never put all your eggs into one basket – that’s a sure-fire way of being disappointed. If you have lots of different options with an equal amount of importance, then you’ll constantly be focused, and your chances of success will increase.
The first principle of my blog is Creating Ecosystems of Success and a key focus is Health/Wellness. There are several aspects to a successful life. Unfortunately, many individuals are only taught to focus on a few pieces and not the entire picture such that our lives become incomplete and even disjointed. The following contributed post is entitled, It’s Time To Take Charge Of Your Life.
When you’re a kid, it’s easy to feel as though everyone else is in charge of you. You’re told when to eat, when to sleep, who you can see, and where you can go. But when you’re a teenager, you’re right on the cusp of being a real adult, and it starts to feel like you have a lot more freedom over what you do. Now, this can be an amazing thing and something that a lot of teens spend their lives waiting for, but it can also be pretty intimidating. After all, for the first time in your life, you’re faced with the idea of actually having to make your own choices and be responsible for the consequences. It’s enough to make some people want to retreat to their rooms and go back to being a kid. Of course, you can’t go back, so here are some ways in which you can start taking charge of your own life.
Working
Once you’re old enough, there are few things more exciting than the idea of being able to start earning your own money! After all, do you really want to spend your life asking your parents for money every time you want to go to the movies? Of course not! However, finding work when you’re still young can be really tough. There are plenty of places that will hire you; they just might not be your dream job right now. That’s okay. The job that you have now won’t be the one you have forever, and it’s more about being able to enjoy the freedom that earning your own money provides than finding your lifetime career. Don’t put it off either! Get started on applications for things like Barr-Nunn corporate jobs, as well as any other applications! Sure, fast food places, retail stores, or restaurants might not be the most glamorous places in the world, but they help you gain that independence that is so important as you get older.
Studying
When you’re younger, you’ve often got teachers and parents staring down your neck all of the time in order to make sure that you’re pushing yourself as hard as possible and that you’re studying as much as you can. However, you’ll find that once you’re in college, that’s all going to change. When you’re in college, the only person who’s around to hold you accountable is, well, you! This is something that a lot of people struggle with at first because it’s something that they’re really not used to. Because of that, it’s important that you start being more independently motivated by your studies. Sure, you might still have your parents and teachers around right now, but if you can avoid leaning on them and push yourself forward independently then not only are your studies going to improve a lot, but you’re also going to be in a much better position to move onto a more independent stage in your life.
Your relationships
Relationships are hard. That’s something that just about everyone would be able to agree on. When you’re younger it’s all terribly simple but as people mature and become more complicated, so do the relationships between them. One of the hardest things to do when trying to take charge of your life is to avoid falling into toxic or unhealthy friendships whenever you can. This can often be tricky because no one sets out to end up in that kind of relationship but being able to recognise the warning signs is always a good idea. Are the people in your life taking more from you than they’re giving back? Do you feel worse about yourself when you’re around them? All of these things are serious red flags that you should keep an eye on. If you find yourself in this kind of situation then the best thing that you can do is to just walk away altogether.
The reality is that, if you want to do something with your life, you have to be willing to put the work in. Life isn’t going to throw anything into your lap. People who spend their time waiting for the world to hand them the things that they want are almost always sorely disappointed. Fortune favors the bold and you’re never going to get anywhere if you don’t take risks and push yourself to take control wherever you can. You have to get out there and make it happen for yourself.
A key focus of my blog is Technology. No matter what you’re using it for, your website can be valuable tool if used correctly. Depending upon its purpose, you want to optimize your website to get the most traction out of it. The following contributed post is entitled, 3 Simple Ways To Make Your Website More Powerful.
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Are you finding that your website isn’t providing the levels of conversions that you want or need. If that’s the case, then you might want to consider taking a few different steps to correct the issue. Here are some of the possibilities to think about.
You might want to start by considering adding a video to your website. One of the best ideas to consider here is an introduction video to your website where you, or a rep talks directly to the customer. This is particularly useful for websites that have tricky or difficult to understand concepts that aren’t always going to be particularly easy to understand in text format. With a video you can simplify the situation and cut through the waffle.
Alternatively, you can also use a video to show some skin. One way to do this is to essentiallly provide a window behind the scenes of your business. In doing so, you can make sure that you will be able to show that you are more than just a profit machine. A lot of businesses find this to be a highly effective option. The trick here is to ensure that your videos look professional by using high quality video production services.
Fix The Structure
You might have a website where customers can buy a product or service directly. If so, then this is great news, however you do need to make sure it’s as easy as possible for them to buy. One of the ways that you can do this is by ensuring that your website has the right structure. In other words, you need to avoid the possibility of a customer getting lost along the way to a potential sale. The general rule here is that a customer should never be more than three clicks away from something that they are looking for on your site, regardless of what it is.
A structure issue can be quite difficult to fix. So, you can also consider adding a chatbot to your site instead. With a chatbot, a customer will be able to ask questions and immediately get the answer that they want. By doing this, you should be able to cut out the search completely and lead them directly to the sale page. Chat bots may even be able to add products to the basket of a customer.
A/B Testing
Finally, you may want to think about trying A/B testing. As the name probably suggests, with A/B testing you will essentially be able to run two versions of the website at the same time. The benefit of doing so is that you can change little details and discover how these changes impact conversions. You will then be able to build a site with all the right smaller details in place.
A/B testing can be a little tricky so if you’re struggling, make sure that you do hire a marketing manager to complete this process for you.
We hope you can use these tips to get the results you want with your website.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Part of the success of your business is finding the right commercial property in terms of cost and location. The right property can make difference between your business succeeding or failing. The following contributed post is entitled, What To Look For In A Commercial Property.
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Restaurants, stores, and many other enterprises require commercial property to run their business. Of course, that means that choosing the right one is a pretty important task. In fact, if you select poorly, you can affect all sorts of aspects of your business that will impact on your profits. With that in mind, check out my post below that covers the most essential things a commercial property needs to have.
First impressions really matter when it comes to commercial property. After all, it will be hard to tempt customers inside if the exterior of your premises looks run down and shabby. To that end, you must consider three things.
The first is the style of the building you choose, as this needs to gel with your brand identity. For example, an antique store will often select an older historic building. While an on-trend clothing shop will opt for a new custom-built home.
Finally, do not forget that the way the outside of your premises is decorated will make a massive impact on how customers perceive your business as well.
To that end using commercial wall panelling like the stuff you can get at https://www.nichiha.com/commercial-applications can be very effective indeed. In fact, you can even have come with a built-in rain screen, so your window displays and ambience can stay visible even in bad weather. This being something that will help to temp more customers through your doors.
Good location
The location of the commercial property that you pick matters as well. In fact, there are two elements you must consider here. The first as highlighted in the post at https://www.smallbizdaily.com/4-tips-choosing-right-property-business/ is footfall. That is you need to select a location where you will get enough potential customers walking buy to meet your sales targets. Something that means a high street or retail park location is usually the best bet.
While the second is logistics. That is enough space for deliveries to be made to your business without causing chaos and disruption. Something that retail parks often do much better on. The reason being that they are designed with rear loading bays that cause no inconvenience to your customers.
Ample security
Finally, when it comes to finding the perfect commercial property for your business, you do need to think about security. Of course, some units will come with security features already added including CCTV, alarm systems, and even links to a site security team.
However, if you are looking at a property that does not have these, you must carefully consider whether you will be able to install your own effectively. Otherwise, you could end up taking a much higher risk with such a property than you bargained for. A situation that could end in disaster if you are unfortunate to have someone try and break-in. Therefore making such a commercial property anything less than ideal for your business.
Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. It’s important to get the word out about your business but it’s important to know how. The following contributed post is entitled, Stop Shouting! Simple Ways For Your Business to Get People’s Attention.
Trying to get people’s attention is harder these days in the grand scheme of running a business. We are forever in competition with our contemporaries. If we host an event, they will host the bigger one and it can be one-upmanship that goes on forever. But what can we do to play the long game so we ensure that we get people’s attention in the right ways that don’t involve us shouting so loud that we exhaust our resources?
Working With The Community Working with the community is an approach that guarantees marketing your business in an organic sense. While many businesses are keen to shout from the rooftops and spread their product across the planet this can result in excess expenditure and not having adequate demand for the product. While hosting an event is one of those little ways to ensure a company starts off on the right foot, perhaps try something modest, like a market fete or a funfair. And if you go down this route it’s important to ensure that all the rules and regulations are in place as well as the health and safety aspects. You may also want to invest in the basics like Foothill portables and other outdoor hygiene implements. Because when we start to make an impression on the customer through such a modest fashion we are going to stick in their mind for much longer. Many companies go for the hard sell but as so many consumers are now savvy to the hard sell it is better to go down a different route.
Establishing Press Presence Getting into the public consciousness isn’t just about bombarding everyone with our image but it’s about learning to align ourselves with the pressing news stories of the day. Getting into the local newspaper can help us to build up an organic image. There are things that can support you in this respect, such as an electronic press kit. When you start to integrate yourself with the local press and become more prominent in local events, you are going to gradually encourage word-of-mouth. You could write a column for your local paper which can be a simple as picking up the phone and getting in touch. By establishing press presence you’re going to slowly build up that name for yourself.
Be A Human Being! While there are so many subtle ways of becoming an expert in your field, when you’re trying to encourage positive word-of-mouth and get people’s attention, sometimes the simplest methods are the best. When we provide a good service we are going to make such a good impression on a customer that they will spread the word for us. Sometimes it’s not necessarily about marketing or bombarding people with imagery but more about delivering the service that we promise. Partly we can manage people’s expectations to ensure that we are not over-promising and under-delivering. But in the modern-day where communication is such a faceless approach, giving people the opportunity to interact with a real human being is rare. If you want to get people’s attention, simple works better.
