Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Health/Wellness. The Healthcare Business is one that will likely always be needed. That said as a business, there is still level of competition. How do you separate yourself from your competitors? The following contributed post is entitled, 3 Ways To Show Your Patients You Care In Your Healthcare Business.
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Running a healthcare business is much the same as any other business. If you show your customers that you care (or in this context, your patients), you will retain their loyalty and receive the financial rewards to your business. And if you don’t show that you care? Well, the reverse is true. You won’t be the only healthcare business in your community, and you might lose your patients to somebody who is doing more than you to care for their needs.
So, to ensure you stand out in the healthcare sector then, here are just a few of the ways that you can show your patients that you care.
1: Listen to what your patients have to say
Do your patients feel cared for? Are you meeting their needs? You would never know unless you asked them, so to ensure they know that you have their best interests at heart, make every effort to listen to what they have to say. This begins at the reception desk when your patients express their needs to your receptionist, and it continues into their appointments when they are talking to your healthcare professionals.
So, ensure your receptionist staff have customer training behind them. Make sure appointment times can be scheduled so your care staff have sufficient time to get to know and understand your patients. And ensure feedback forms are available, so if your patients have something to say, be it good or bad, you can then take the appropriate actions when necessary.
2: Show your patients your appreciation
If it wasn’t for your patients, you wouldn’t have a business, so to retain those that you do have on your books, show them that you care for their needs by finding ways to reward their loyalty to you.
So, you might offer your loyal patients discounted services, or you might show your appreciation by revamping your practice’s waiting areas. Check the medical fit-outs at Levitch, for example. You might also adopt an incentive scheme, so if your patients can direct others to your business, you might reward them with a free gift (such as an electric toothbrush if you were in dentistry) or money off their next visit.
What you do depends on the area of healthcare your business is in, but for some general inspiration, here are some other ideas on how to show patient appreciation. Your patients will then show you their appreciation by returning to your business.
3: Educate your patients
To show your patients that you care about their health needs, you can take extra steps to keep them informed. So, you might run special classes in your business, with expert advice from your clinicians and outside professionals to educate your patients on any health issues that pertain to their situation. You might also send out newsletters to your patients, be that through e-mail or snail mail, not only to market yourself to them but to give them new information that relates to their needs.
By educating your patients, you are showing them that you aren’t only interested in their money. They will see that you are going the extra mile to give them better care through the information you relay, and this will do them and your business a world of good.
Thanks for reading!
