Some key focuses of my blog are Business and Entrepreneurship, and Athletics and Sports. While not everyone can go on to play in college and the professional levels, many individuals go on to start their own Sports Clubs. The following contributed post is thus entitled; Could You Start A Sports Club?
Thinking of starting up your own sports club? Here are a few of the steps you may need to consider to make your club a reality.
Get qualified/licensed
Some sports are governed by an official body – to teach these sports you may need to obtain a license or teaching qualification that is officially recognised. For example, you can’t teach skiing without completing a ski instructor course, whilst you can’t coach a swim team without registering with USA Swimming as a coach. Even in sports where qualifications aren’t necessary, taking some kind of course can be beneficial for helping you to understand the process behind running a club.
Know your competition
Before starting up a club, you may want to check that there aren’t any other similar clubs locally. You may find it difficult to get people to join your club if there’s already a well established club in the area teaching the same sport as you. If you’re starting a club that’s part of a national organisation, you may even be restricted from starting up a club if there’s already one in the vicinity. Either way, make sure to do your research.
Shop around for equipment/venues
You’ll need certain essentials such as equipment and a venue. Shop around to find something that suits you need – you should weigh up factors such as cost, availability and practicality. You may want to design your own equipment in some cases such as custom basketball jerseys. Also consider whether you may need a van to transport equipment in – this may not be necessary with a pilates class but could be much needed if you’re running an outdoor boot camp.
Work out your running costs
On top of upfront costs of equipment, you’ll need to consider the running costs of renting a venue and possibly insurance. Make sure that you’re going to be making enough money to cover these costs. If you’re not making money from your club or only planning on breaking even, you’ll need to to ensure that you’ve got a job that supplies you with a source of income large enough to afford your club’s running costs.
Consider the commitment
A club is a big responsibility. People will expect you to show up and run the club each week, so make sure that you’ve got the time and the personal drive to do this. Quitting the club could let down any members who you build up – it should be something that you plan to be in for the long run.
Do your market research
Market research will help you to understand the demographic of the people that live locally to you and the people that are most suited to your club. If you’re going to be charging high fees, you need to be sure that people in the area are wealthy enough to afford your club. If your club is aimed at children, you may want to check that there are a lot of schools in the area and therefore a lot of kids to market to. This will all help you to realise how feasible your sports club is.
Two key focuses of my blog are Business and Entrepreneurship. Uber has become a prevalent means to making money for the lay persons while also providing competition for conventional Taxi services. While Uber has become a convenience for most everyone, are there any drawbacks? The following contributed post is entitled; The Ethics of Uber.
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It goes without saying that consumers are crazy about Uber. From their point of view it has numerous sizable advantages over the conventional taxi model. First of all, it’s cheaper. As a digital intermediary between owner drivers and their passengers, Uber has significantly fewer overheads than your average taxi firm and are able to pass the savings on to their customers. Secondly, since Uber can recruit more owner drivers than your average taxi firm, it’s likely that wherever you are you can get an Uber at your door much more quickly and efficiently than you could get a conventional taxi. But while Uber may seem like the perfect option for those who want to get around quickly and affordably, it does have its ethical caveats.
The transportation giant has had its fair share of ethical scandals over the past few years which have faced considerable public scrutiny. While this blog wouldn’t presume to tell you what to do with your money, here are some things that must be borne in mind before you tap the app…
Uber’s practices could push drivers to act unsafely
One would assume that unfettered the of overhead costs that befall most taxi operators, Uber would be able to guarantee a better deal for its drivers. But there’s overwhelming evidence to suggest that this is not the case. In fact, last year the intermediary restructured its pricing and increased its own cut of fares while reducing the drivers’ take home.
This has left Uber drivers having to make more fares to make their operation economically viable. Unfortunately, more fares means faster driving and with faster driving comes more scope for accidents occurring as drivers are more concerned with getting passengers to their destinations quickly rather than safely. You can read more about Uber car accident law online if you have been involved in an incident where this has happened. Suffice to say that Uber will have to either raise its prices or relinquish some of their cut if they are to pursue more ethical standards.
Regulatory ducking and weaving
Unlike other taxi services which are beholden to strict state and federal regulations, Uber has demonstrated some regulatory ducking and weaving over its lifespan that might put the legendary Muhammad Ali to shame. All over the world the app has used a technique called greyballing to deceive authority inspectors in locations such as San Francisco, Boston and Las Vegas. Greyballing was used to prevent officials from accessing Uber drivers by using personal data derived from their devices to mark them out as officials. This has enabled the taxi giant to avoid scrutiny but it’s far from the only measure taken to avoid regulation.
After the giant was effectively banned by London’s transport authority due to potentially unsafe practices and lack of corporate responsibility, Uber managed to dodge regulations which would have irrevocably altered its working practices. The giant has also been hit with a multimillion dollar fine for refusing to reveal its business data to US authorities.
While Uber has tightened up on their background checks for drivers and some territories are actively pushing for the taxi giant to operate with greater transparency and a better deal for its drivers, there are certainly a number of reasons why ethically minded passengers should be given pause.
Some of the key focuses of my blog are: Financial Literacy, Wealth Building, and Business and Entrepreneurship. It is predicted that there will be a lot of opportunities for growth in the Healthcare industry. The following contributed post is thus entitled; Healthcare Business Ideas You Can Set Up Yourself.
If you are looking for a business idea which makes a big difference to people’s lives, you need look no further than setting up a healthcare company. With a rising and ageing population, there is always going to be a demand for a wide range of products and services directly related to people’s health and wellbeing. There is also more of a widespread focus on health and wellness than there has ever been before. However, you may feel like you need a bit of focus when it comes to what sort of healthcare business you would like to establish. To give you a helping hand, here is some inspiration in this regard, here are some possible ideas about the type of company that you could set up.
Home Healthcare Service
Nowadays, there is a greater and greater strain being put on hospitals. And as beds continue to fill up, there is a call for more healthcare at home to pick up the slack. Just some of the types of people who could utilise home healthcare include those recently discharged from hospital, senior citizens, and those in regular need of personal support. Of course, you will need to have all the proper skills and qualifications, as well as equipment like a portable ultrasound machine for sale. With all of this, you could have a very rewarding business concept on your hands.
Medical Records Management/Admin Business
One of the main problems which many medical professionals have is trying to keep up with the mountain of paperwork which regularly comes their way. You could help to alleviate this issue by setting up your own medical records management and administration business. Of course, you will need to have a high level of organisational skills and a keen eye for details to make a success of this particular venture.
Physical or Occupational Therapy Centre
Another area of medicine which comes in for high demand these days is physical or occupational therapy. Pursue this particular business path and you can play a central role in helping patients recover from their injuries, regain a full range of the motions which they had before, and perform some of the tasks involved in daily living. Again, you are going to need to have the correct certification and qualifications in order to pursue a business of this variety.
Nutritionist or Dietician Business
A lot of people are highly concerned with what they are putting in their bodies these days, and if you are one of these people, you could start your own business as a nutritionist or dietician. Since this is becoming a more complex field these days, you could even specialise further to focus on an area such as sports nutrition, weight loss or something else.
As we mentioned at the start, healthcare is always going to be a field which requires dedicated people working to improve it through innovative businesses, and these are just some of the business types which you could set up yourself.
Some of the key focuses of my blog are: Financial Literacy, Wealth Building, Business and Entrepreneurship. A key to effectively doing business in today’s world is the proper and most efficient use of Social Media. The following contributed post is thus entitled; Is Your Company Using Social Media Correctly?
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There is no getting away from the fact that social media has revolutionized the way in which most companies operate these days. If you’re just starting out in the business world; you might struggle to work out how to use those platforms to your advantage. With that in mind, take a moment to read this post, and it should help to point you in the right direction.
Use social media for marketing
Sites like Facebook and Twitter are excellent tools for promoting your business and reaching lots of new customers. There are paid advertising tools on both of those platforms, and there is no minimum spend. So, you can mess around with the targeting options until you find something that works. You can then make a more substantial investment.
Use social media for customer service
Facebook is one of the easiest ways to keep in touch with people these days. So, maybe you should undertake customer service duties on that platform? The infographic below will let you know more about social media and customer service so make sure you check it out!
Use social media to keep up to date
As an industry leader; you need to keep abreast of the latest news. Social media platforms are often the best way to make sure you don’t miss anything, and you’ll usually find the news on those sites first.
Now you know how to use social media correctly; nothing should stand in the way of your success. Remember to take a look at the infographic below for extra tips and tricks.
Some of the key focuses of my blog are: Financial Literacy, Wealth Building, Business and Entrepreneurship. A significant number of businesses fail within the first five years of their being started – something all entrepreneurs should understand when starting their businesses. To be successful however, each must overcome the fear of their business failing. The following contributed post is thus entitled; Overcoming The Fear of Business Failure.
Ask a would-be entrepreneur why they haven’t started out in business yet, and chances are, you will receive one simple answer.
“I am afraid of failure.”
You don’t need to ask why they are afraid of failure, as this is something many of us feel in varying aspects of our lives. We are afraid of failing in marriage, education, and in our careers, as examples. But if you did ask the would-be entrepreneur why they were afraid of failure, they may answer in this way,
“Statistically, I am destined to fail.”
And this is true, according to statistics, the possibility of failure is relatively high. It’s little wonder, then, that many people don’t risk starting a business, despite the opportunity to escape the rat race of the 9 to 5.
But here’s the thing. While there is the risk of failure, there is also the possibility of success. There needs to be a change in attitude; a shift from fear to courage. Sometimes, the risk is worth it, as business failure is not always on the cards. It’s about turning fearful mindsets around; finding ways to bring a positive outlook to negative thinking.
So, what about you? Do you run a business, or have you taken the decision not to because the fear of failure has gotten the better of you? Aside from statistics, you may not have started out on your own because of the following reasons.
“I’m not good enough.”
Nobody’s perfect, so it’s unlikely you will be good at everything. But you can still improve matters. Look at areas where you are weakest, and rather than let these things undermine the possibility of you succeeding, conquer them. If you suck at all things money-related, hire an accountant or take a money course. Don’t know how to put together a decent business website? Hire a web designer or take HTML Training classes. Whatever your weakness, you can overcome it, whether that’s through outsourcing or building up your skill set. You’re not perfect, but then again, you don’t have to be!
“It’s a one-way ticket to poverty.”
Giving up your full-time job is a risk, so you may not want to begin something that could be a financial disaster. However, there are at least three ways to defeat this. For starters, don’t give up your job just yet. If you are reliant on the income from your career, begin your business, but start slowly. When profits do start coming in, only then consider resigning from your job. Secondly, do all you can to market your business to ensure customers know about you. Focus on branding, send the word out on social media, and broadcast your business in other places online, as well as talking about it to others offline. Lastly, know that many businesses struggle to make a profit within the first year, but this is why it’s important to find ways to cut costs in those early days. Financial wisdom is key, so don’t overspend and don’t splurge your cash reserves on anything you don’t need. This way, you will reduce the risk of financial collapse.
Something to think about.
Here’s something to think about if you do relate to the above. While you may face failure, you might also succeed. Statistically, many businesses don’t fail, so it may not happen to you at all. As we have said, planning is key, focussing on both your skills and your finances. And there are people to help you deal with any area where you may struggle. Surely then, it is worth the risk. You will never get anywhere if you don’t try, and you may later regret it if you don’t. Provided you don’t do anything dumb, there is every possibility that you will make it in business. And if you do screw up? Well, at least you tried, and that’s better than not trying at all.
Are you afraid of starting your own business? Consider our advice and think again. It may be a wise decision not to start out on your own, but then again, it could be the best decision you will ever make!
Some of the key focuses of my blog are Financial Literacy, Wealth Building, Business and Entrepreneurship. Many businesses and services involve the use of uniforms as a form of branding and image. The following contributed post is thus entitled, Why Have A Company Uniform?
Company uniforms can have a number of benefits. Here are just a few reasons to consider adopting a uniform for your business.
It can make you look more professional
Uniforms can ensure that you and all your staff keep up a professional appearance. Whilst some companies like to introduce a dress code, it’s often easy to bend the rules – the line between smart and casual can easily be blurred. With a dress code there’s little leeway to do this and you can have more control over the level of formality.
It promotes equality
By making your employees dress the same way, you can help to build a sense of equality and unity. Fashion after all can sometimes create a social hierarchy with people judging each other based on dress sense. Having a uniform forces everyone to be on the same level creating a greater sense of equality.
It can save employees money
By having to wear a uniform, employees won’t feel as pressured to dress differently each day and therefore won’t feel the need to keep buying as many clothes. This could save your employees money in some cases. When supplying a uniform, make sure that it is free for your employees – you should only ever charge money if somebody keeps losing part of their uniform.
You can use it to promote your brand
A uniform can be a good form of branding in some cases. You can look into making your own shirt with a company logo on it. Other options could include branded overalls, branded blazers or branded aprons. Branding will help to build awareness of your company and add to your overall brand consistency. It could even be a form of advertising, helping to bring in new business.
It can help clients identify staff
If everyone is dressing in casual clothes, it can sometimes be difficult for clients to identify who is a staff member and who isn’t. A uniform makes it easier to immediately tell who is staff and who is a customer. You can also use varying colours or designs to single out management staff so that customers who want to speak to someone higher know who to talk to.
It can be used to enforce health and safety
In some jobs, a uniform could also be used to help enforce health and safety. The most obvious example of this is the construction trade in which hard hats, hi-vis jackets and gloves all help to protect staff members from harm. Uniforms can have a similar function in other roles – in medical and cooking roles, short sleeves are now often favoured because they don’t get in the way. Consider ways in which you could integrate health and safety into your uniform.
If you take a look at workers compensation laws, you will see that PPE is something that is discussed a lot. A lack of PPE is one of the main reasons for injuries and subsequent compensation claims. Of course, if a worker has failed to use PPE in the way they are directed to, the fault would then fall onto their shoulders. Nevertheless, it is critical to understand how uniform plays a key role in terms of health and safety.
Some of the key focuses of my blog are: Financial Literacy, Wealth Building, Business and Entrepreneurship. A key aspect of starting a successful business is ‘Branding’. The following contributed post is thus titled; Five Branding Decisions Every Startup Needs to Make.
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If you are thinking about going out in the big world and starting your own company, you will need to get the market positioning right, or you will never make it in the competitive world of commerce. No matter which industry you are dipping your toes into, you will need to make some important branding decisions so you can communicate what you offer and what your company is about. We will cover five of them below.
One of the first things you should decide on is your business name. You might choose something catchy, unique, or creative, but make sure that you create a name search to make sure that there are no other companies using the same name, or you can get into legal trouble. For more information, check out https://www.qdosaccounting.com/choosing-right-company-name/ so you can make the right branding decision.
Once you have the business name registered, you will have to make sure that you are getting a logo and a website designed. However, you might not want to rush into the decision. In fact, an average college student could put together a good looking website. What really matters is how you engage with your online audience and how many customers your website generates automatically. You might be better off finding a local marketing expert who can take care of your design and branding at the same time.
3. Color Schemes
Once you have your logo, you will have to use the same colors throughout your site and your business literature. You might want to create leaflets, cards, and online banners for your social media sites that match the rest of your brand image and delivers a consistent message to your visitors.
4. Slogan
Without a slogan, your customers will have a hard time working out what your business is about and what you are offering. Many small business owners neglect the importance of a good business slogan. Your slogan will stick in your potential customers’ head. You might want to learn some branding tips from the big companies. We all remember Nike and McDonald’s, because they keep on repeating the same brand messages.
5. Mission, Vision, and Value Statement
If you would like to increase your brand value and connect with your potential buyers on an emotional level, you will have to find a way to communicate what you stand for and align your values with your market’s. While this requires a bit of research, if you get it right, you will be able to strengthen your brand’s reputation and attract the right clients to your business. You need to display your mission, vision, and value statement on your professional business literature, website, and it needs to be communicated through every piece of content you produce.
To start your company the right way, you will have to make some challenging branding decisions. If you get them right, you can create meaningful connections with your target market and increase your brand recognition fast.
Some of the key focuses of my blog are: Financial Literacy, Wealth Building, Business and Entrepreneurship. Many Entrepreneurs start off as Small Business Owners and a key aspect of starting a successful business is ‘Branding’. The following contributed post is thus a Small Business Branding Guide.
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It does not matter what sort of business you run, or how big or small it is, branding is pivotal. If you are to stand out from the crowd and achieve your business goals, you need to brand effectively. With that being said, read on to discover the steps that small businesses need to follow when branding their company.
Put together a budget – The first thing you need to do is determine how much money you have available for your branding budget. A lot of business owners look into lending options for this, as branding is such a pivotal aspect of their company. Head to https://smallbusinessloans.co/ for some more information on this. Either way, it is vital that you know exactly how much money you have available.
Begin by defining your brand – What marketspace do you occupy? You can’t do anything in terms of branding until you define your brand.
Business driver – What drives your company? What is the purpose of your business? Who are your heroes? All of this needs to be considered carefully so that your brand has the right direction.
Think of your brand as a person – This can really help you in terms of making your brand feel like a tangible being, which people can relate to. If your brand was a person what would it be like?
It’s more than your logo – One of the biggest mistakes that a lot of business owners make is assuming that their logo is their brand. This is a minute part of your brand. Yes, it is a vital part of it, but there is so much more to branding than merely slapping your logo everywhere.
Don’t copy – Yes, you can seek inspiration from the big brands, but you should never merely copy what other companies are doing. Not only could you end up with a lawsuit on your hands, but you need to have your own identity if you are going to have a strong business presence. The last thing you want to do is make it appear like you are simply a cheap copy of what is already out there.
If you follow the advice that has been presented above, you should be able to establish a strong brand image for your business. As a small business owner, this is imperative if you are to grow your business to the level you hope to.
Two of the focuses of my blog are Business and Entrepreneurship. The following contributed post was written by Becky Meredith. It discusses 5 Secrets For “Cute Store” Success.
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If you’ve been around any upmarket town or tourist destination, you’ll have seen those “cute stores,” the ones that sell carefully selected items related to clothing, home, or paper products. They’re nice to be in, and it’s rare that you don’t walk away without one purchase that lifts your spirits a little bit. If you’ve got an ambition to own your own type of “cute store,” then the first thing to know is that its hard work! But it’s not impossible. Below, we take a look at five ideas for helping you make your store a success.
The look of the store is one of the strongest features of this type of business. It is not your typically “rows and rows of shelves” business; the items are scattered around in a more general way, as if they’re not really for sale at all, but rather been left there by a forgetful owner. You should set the tone with your entranceway. This should tell your visitors that they’re not walking into any old and ordinary type of business, but that they’re entering a more luxurious world. Work with a designer to get the look of your store just right, or, if you don’t have the budget, take a look at Pinterest instead.
A Calming Environment
The look is important, but it’s absolutely essential that you have a calming environment. You’re trying to show your customer that this is no ordinary business. When you walk into most shops, the stress levels begin to spike. In your store, they’ll drop; it’ll be more like walking into a spa! But how do you do this? You can engage in a little scent marketing by installing a cold air diffuser from www.aromatechsystems.com. You can set atmospheric mood lighting, the opposite of the “high and bright” lighting of other stores. You can play soft music. Essentially, think about all the things you do to help you relax in your living room, and add them to your store.
We’re All Equal
Your store is going to be the well-dressed, good-looking store on the street. Your customers might not be the same. But remember, in business – and actually, in life – there’s no room for a sense of superiority. Whoever comes through your door must be given the full experience of your shop. This means that you can’t get away with setting your prices too high just because you’ve done things a little differently.
Original Goods
Aside from the look and feel of your store, your main selling point will be your products, which will be different from what you normally find in shops. So take the time to think carefully about the products you’re selling. The shopping experience in your store is to feel “exclusive,” and that won’t happen if you’re stocking the same items as everyone else. When it comes to picking your items, remember that it’s better to have fewer items that are high-quality rather than stacking the shelves high!
This article is part two of my interview with the Swamp Media Group regarding the upcoming release of its new independent film, Space Detective. In part one, founders Antonio “Tony” Llapur and Matt Sjafiroeddin discussed how they started the Swamp Media Group, their backgrounds and love for Science Fiction (Sci-Fi), and finally, their full length production, Space Detective. In part two, Antonio and Matt continue their discussion of Space Detective, in addition to lessons learned, and future creative aspirations.
Anwar Dunbar: So Matt, you said Space Detective is a Noir story?
Matt Sjafiroeddin: Yes, it’s very Noir, a very classic conventional Noir.
Antonio Llapur:Film Noir was a movement in cinema in the 1940s and 50s to make dark films. The themes are usually dark and involve a femme fatale – a lady who is going to screw over, or do harm to, or mess up the life of the protagonist which is usually a cop, district attorney or detective. So Space Detective literally took all of the elements and added outer space and aliens – it’s pretty much a Humphrey Bogart movie from the 1940s – like The Maltese Falcon or The Big Sleep, a Sam Spade or a Phillip Marlow movie; along those lines.
We added this crazy element of it being in the future, essentially in a galactic community. So rather than our story taking place in some hard-boiled American city, it takes place on this space station called ‘Carina Dawn’ which is floating out in the middle of nowhere close to the Carina Nebula, which is a real Nebula by the way. It’s like a domed Las Vegas-like pleasure center. We re-interpreted and inverted the tropes of the Noir detective movies and put it in an outer space environment much like what Ridley Scott did with Blade Runner; that involved detectives and took place in Cyber-Punk reality. But Space Detective isn’t as dire as Blade Runner. Space Detective is a hilarious fun movie. It’s serious and it’s funny, and there are all kinds of crazy things going on in it.
MS: There’s also a lot of mystery going on because the Space Detective is human and he’s in this galaxy, a galactic community of aliens. He’s a rare breed because humans haven’t been spread out in the galaxies. There’s a mystery about him. Why is this human out here in the middle of the galaxy? He’s got these weird, special alien powers, and so one question is where did he get those powers from? Some of the questions are answered by the end of the movie and some of them are left unanswered for possible follow up stories, just to keep people interested. So there’s the possibility of this movie moving forward in other serials, or other sequels, or even a television show that we hope people will be interested in.
AL: But the basic plot of the movie is that Shiro (the protagonist) gets a phone call from his ex-girlfriend. She says, “Come back to Carina Dawn. I need some help getting away from my gangster husband. He’s not good.” And essentially that’s it. He’s going to help this girl get away from her gangster husband and he gets mixed up in a crazy plot involving space terrorists, mobsters and the fate of the galaxy.
AD: Tony, give me the name of the Nebula again.
AL: It’s the Carina Nebula. It’s actually pronounced Car-I-na, but we pronounce it Car-EE-na. So what we did for the special effects is went on the Hubble website, and I downloaded a bunch of their free use images. Their policy is, “Use whatever you want, but just make sure to give us credit for it.” I think Hubble is the greatest thing in the universe. Our Nebula is actually based on a Hubble image. We basically photo-shopped in some of the colors, which allowed us to include some semi real geography.
AD: That’s really interesting because you guys know that whenever a Sci-Fi movie or show comes out, whether its something like Prometheus or The Martian, there are always Sci-Fi groups who rip the science in that particular production. Dr. Neil DeGrasse Tyson does a lot of that. So it sounds like you did your research on what’s known about our natural world and universe in the production of Space Detective.
AL: Yes, a little bit. We tried to do that. Let’s face it, it’s a silly space movie-cartoon. You’re going to hear lasers when they’re flying in space. We obviously know that sound doesn’t work in space, but we don’t care. We grew up watching Star Wars movies and when we can throw something at someone and it’s legitimate, I think it lends something to the movie and it enriches the universe a little bit. I understand Dr. Tyson’s frustration when he sees something and he says, “Obviously that constellation isn’t there that time of the year”, whatever – and I think that’s cool that he does that. I don’t hate on him for it.
Matt’s like that too. I’ll want to do something because it looks pretty and he’ll say, “That planet won’t have rings around it for this reason, this reason and this reason,” and I’ll say, “Dammit Matt. Curse you and your Vulcan logic (laughing).”
MS: I’m really big on astronomy, so while making this movie I did want to make sure some of the science was on par. I’ll watch science fiction movies and I’ll say, “Wait a minute, that’s not how that happens.” But making a movie and telling a story, there are certain things you just have to bend sometimes, like sound in space for example. If you watch Star Wars movies when the ships are fighting each other in outer space and you do it with no sound, it’s boring. There are just certain rules you have to bend sometimes in terms of telling the story. But if you try to keep things as scientifically accurate as possible, then people will enjoy it. People like Tyson will enjoy it if he knows this and that don’t happen. He’ll at least know this is right and that’s right.
AL: But don’t get me wrong. I wanted to experiment with some stuff with sound too. In certain parts I’ll say, “Let’s make this a little more realistic. Let’s make it muffled.” I’m a big fan of Battlestar Galactica, the new show. They tried to do stuff like that – muffle the sound when the ships were out in space, but that didn’t work with Space Detective either because it’s so bright and colorful and cartoony that it begged for those engines and those super loud explosions in space. It was like it said, “No, please treat me silly”. But things like the nebula and having the movie take place geographically on the Orion Arm of the Milky Way Galaxy, we incorporated into the back story. We tried to give it some semblance of reality, but ultimately we just want the audience to have some fun with it.
AD: Yes you can really see how all of the effects come together in the trailer.
AD: You used real life actors in the movie, and from the snippets that I’ve seen, it has a really unique look. Has this technique been done before, or are you pioneering this look?
AL: Oh yes, this is all us, man. That’s something that we cooked up. There’s a similar technique they use called roto-scoping where they will trace over actors to creates an animated look. We didn’t do that. We did everything in camera. We put makeup on our actors – almost kabuki style. The style of film is very striking – we shot it in front of a green screen and then we put that in the computer and processed it a little bit. We adjusted the contrast, the black and white levels, but its still actors and we didn’t change it that much. We’re just doing a visual crunch, if you will, on their images. We use a lot of puppets too.
MS: It’s funny because some people look at it and it reminds them of Sin City. And it is like Sin City in space, a detective film which is really dark and Noir. They say its funny because Sin City is one of the inspirations for this movie, and the actual Sin City comic book illustrations are really high contrast black and white whereas if you watch the movie it’s more shades of gray. So it’s unusual that people will look at this and say, “Oh, it looks like Sin City in space”. Making it in this particular style allowed us to get away with so much. I built a lot of the props and-.
AL: What do you mean you built a lot of them? You built all of them.
MS: Okay yes, I built all of them. In this black and white style I was able to get away with a lot because I built a lot of things with cardboard and trash bags, but it doesn’t look like it. That’s one of the things about a lot of the Indie Sci-Fi films being made out there. They’re really expensive to make which is why a lot of Indie film makers make dramas and comedies. When they do make Sci-Fi it actually looks like it’s made out of cardboard and trash bags. What’s unique about our movie is that it doesn’t look like it was made of cardboard and trash bags and in actuality, it is. We were able to get away with so much and cut so many corners that that square turned into a circle, and people are really going to enjoy it I think.
AL: I was more in charge of the visual effects so I did a lot of computer imaging and it allowed me to get away with a lot too. Like I said, Amahl Dunbar, who created the 3-D animation of our ships, was able to populate one of the scenes with hundreds and hundreds of characters in the background. The fact that he didn’t have to render different textures and colors and shading, saved him a lot of time and he was able to do the work of ten dudes.
MS: Yes, a lot of Amahl’s 3-D models and spaceships are awesome. When you do special effects, a lot of time is taken up with the skins of it – making sure it looks metallic, making sure there are proper shadows, reflections, etc. But with this movie we didn’t need any of that. We just needed it to be black and white and that’s it. Amahl was able to make designs and not worry about making shadows or reflections. We just needed the baseline model and it works.
AL: Yes, so to describe the visual aesthetic of the movie, everything in Space Detective is black and white – high contrast black and white with no shades of gray. And then the rest of the movie is literally splashed with color. However, it’s splashed with purpose so anything that generates energy in the universe, that’s a color. If you see a laser gun, the beam is going to be a bright orange or a blue. If you see an exhaust from a ship, it’s going to be a bright color. If you see lights on buildings, they’re each going to be different colors. The movie has its own unique look. I remember Matt mentioned the Sin City comic book because I was obsessed with that comic book, especially in college. I grew up worshipping Frank Miller and his work. One of the first comics I ever read was Batman: The Dark Knight Returns, for God’s sake. Anyway, the color has a purpose in it. Everything found a purpose, not just to cheat, but man did it help us cheat.
MS: The movie ended up being more colorful than we realized. It was one of our biggest concerns when we started – if it was going to be black and white and hurt people’s eyes. Now we’re at a point where we realize how colorful it is.
AL: There was a French movie called Renaissance which did a similar thing with black and white, and it’s hard to watch. They don’t have any color in it.
MS: But that was all animated and they had no live action actors.
AD: So ballpark, your goal for releasing Space Detective is the next month, two months, half a year?
AL: I really think we have something special and the festivals are really going to enjoy us and want us to be a part of them. It’s a really unique movie. It’s a different kind of movie. The story is fun. It’s intriguing and it’s funny. The characters are rich and original and look completely different than anything you’ve ever seen. It sounds amazing – thanks to the music that Matt’s older brother, Marcus, composed for it.
MS: My brother, Marcus, is a classically trained musician. He played in the Las Vegas Philharmonic. He has been in bands since he was a kid, and he’s got two decades of recording experience in studios.
AL: He’s a great rock and roller.
MS: He really elevated this movie in terms of sound, and a lot of people will tell you that half of a movie is what you hear, so my brother is really responsible for half of this movie. He helped to record all of the dialogue. He helped to create all of the sound effects and he helped compose all of the music. It’s just fantastic. The quality of the audio and the music is just so amazing that it really elevates this movie to professional levels I think.
AL: Yeah, and as the director and the producer, it really makes Matt and me look good. Matt plays the main character Shiro, and it really looks cool when he’s beating up a bad guy and leaping through the air. I’m like, “Oooh, that’s cool. We’ve made a real movie here.”
AD: I’ve heard that before about films and their scores/soundtracks. I watched a documentary where James Horner discussed composing the music for Star Trek II: The Wrath of Kahn. He described how some of the most memorable films are perfect marriages between the film and the music, and so what you remember is the two together and not separately.
I know that you probably already have sequels in mind, but I won’t ask you about that. Discuss the major learning points in the production of Space Detective?
MS: I learned that we could make a feature film. To be honest, I learned what it means to be a producer. I went through college learning all kind of things and you know what an actor, writer, and editor do, but it’s hard to know what a producer does. I’ve learned that a producer produces, and that’s what I’ve been able to do over the years whether it’s been producing practical effects, make up, wardrobe or anything like that. Just to get things done as the producer, you have to be on the ball and get it done. That’s probably the biggest thing I’ve learned is how to produce.
AL: I agree with Matt. We learned that we can do it. I was always scared of directing growing up. I would say, “I can’t come up with all of these shots. I don’t know what I’m doing.” But I actually do know what I’m doing. I’m pretty good at it, and Matt’s pretty good at it. I’ve learned that I think directing is probably the hardest thing that anyone can possibly do. It is the playing soccer of art making. It is all about endurance. It is all about not giving up. It’s about trying to con your friends into doing insane things, and then trusting them. It’s about leadership and a lot of other things.
MS: I think the biggest thing we learned is that we can make a movie on our own for freaking nothing. We can do it ourselves and we can make it look good. So I try to think that if we can do it on our own with nothing but chicken scratch, imagine what we could do if someone gave us a real budget, a multi-million dollar budget. You can imagine what we could do with the actual resources to get things done.
AL: And I’m not even talking about Marvel money, or Batman and Superman money. I’m talking about ten million bucks (laughing). I mean what could I do with ten million bucks? I could change the world with ten million bucks. We could change movie making with that, and yeah, I’m not going to lie, I think one day Matt and me should be able to tackle a Batman movie or something like that because hey at the end of the day, it’s just more expensive and it’s just the same stuff we did with Space Detective. There’s a bad guy, some colorful villains and there’s a town that he has to protect. And there’s a crap-load of special effects going on in there. We can handle that.
AD: Is that what you would like to tackle some day? A Batman movie?
AL: Sure, a Batman movie, an X-Men movie, any of those. We’re both comic book nerds so we love that genre. Anytime one of those big movies comes out, we’re there. We’re like excited 11 year olds. That’s not to say that we’re not influenced by other things. I’m a big George Lucas fan. He’s my hero. I love Akira Kurosawa. I love Terry Gilliam. Orson Welles – I was just reading a bunch of articles today on Citizen Kane. It’s the 75th anniversary of its release and it’s probably my favorite movie. That being said, capes and laser guns are where it’s at man. It’s so much fun and I think those types of movies and those types of stories are great mirrors on society and humanity. They show the things that we can accomplish in the future, or things that we can do today as far as – I’m just rambling, but I just think that popular entertainment is more important, more artistic than people give it credit for. And with Space Detective, I think we tried to make a popcorn film that would reflect that kind of movie.
AD: Well gentleman, thank you both for this interview. I look forward to seeing Space Detective and your future productions.
AL: Thank you, Anwar. This is our first interview.
MS: Thank you, Anwar.
AD: No problem guys. I suspect it will be the first of many interviews that you will do, and I’m honored to be a part of the first one.
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We added this crazy element of it being in the future, essentially in a galactic community. So rather than our story taking place in some hard-boiled American city, it takes place on this space station called ‘Carina Dawn’ which is floating out in the middle of nowhere close to the 
AL: But the basic plot of the movie is that Shiro (the protagonist) gets a phone call from his ex-girlfriend. She says, “Come back to Carina Dawn. I need some help getting away from my gangster husband. He’s not good.” And essentially that’s it. He’s going to help this girl get away from her gangster husband and he gets mixed up in a crazy plot involving space terrorists, mobsters and the fate of the galaxy.
MS: I’m really big on 
AL: Oh yes, this is all us, man. That’s something that we cooked up. There’s a similar technique they use called roto-scoping where they will trace over actors to creates an animated look. We didn’t do that. We did everything in camera. We put makeup on our actors – almost kabuki style. The style of film is very striking – we shot it in front of a green screen and then we put that in the computer and processed it a little bit. We adjusted the contrast, the black and white levels, but its still actors and we didn’t change it that much. We’re just doing a visual crunch, if you will, on their images. We use a lot of puppets too.
AL: Yes, so to describe the visual aesthetic of the movie, everything in 
MS: My brother, Marcus, is a classically trained musician. He played in the 
AL: I agree with Matt. We learned that we can do it. I was always scared of directing growing up. I would say, “I can’t come up with all of these shots. I don’t know what I’m doing.” But I actually do know what I’m doing. I’m pretty good at it, and Matt’s pretty good at it. I’ve learned that I think directing is probably the hardest thing that anyone can possibly do. It is the playing soccer of art making. It is all about endurance. It is all about not giving up. It’s about trying to con your friends into doing insane things, and then trusting them. It’s about leadership and a lot of other things.
AD: Well gentleman, thank you both for this interview. I look forward to seeing 
