How to Boost Your Brand for Business Success

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the most critical aspects of one’s business is it’s brand. Customers need to connect with your brand visually in addition to the products and or services you provide. The following contributed post is entitled, How to Boost Your Brand for Business Success.

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Branding is an often overlooked area among business owners, as its value is underestimated by many companies. Smaller businesses may argue that they aren’t big enough to create a brand of any importance. However, when branding is done correctly, it can offer significant benefits to companies of all sizes.

Why Branding Matters

Every business wants to be noticed, to stand out from its competitors, and attract the most customers. Branding offers a solution that enables companies to achieve this. Businesses that operate in a highly competitive marketplace, offering similar products to their competitors, need something extra to help them stand out. Branding is a tool that can be used by companies to differentiate their offering and add additional value to their products and services.

Branding is about so much more than having an attractive logo; branding is about communicating with your target market and making them want to be associated with your brand. The power of branding is the reason that some people will only be seen in certain makes of sneakers, or will only buy a car from a particular manufacturer. Branding extends beyond the product itself. The decision to buy a brand is influenced by the customer’s perception of the brand. This emotional connection toward certain brands is the reason that consumers will happily pay more for branded items, as they are buying more than the product itself, they are also purchasing a connection to the brand and the values that it represents.

Building a Brand

As mentioned above, creating a successful brand is more than just logo design. Branding encompasses both aesthetics and values. To be successful, brands need a personality. Personality is created through both its look and the values that it represents. Here are some of the main elements to consider when building your brand:

What do You Want Your Brand to Say About Your Business?

Before you get started on implementing a branding strategy, you will need to consider what you want from your brand. What would you like the brand to say about your business? Do you want the brand to communicate that you are an ethical business stocking natural products? Maybe you want to focus on breaking into the luxury goods market. Whatever you are aiming for, you need to ensure that your branding embodies it. Knowing what you want from your brand will inform the way that the brand looks and what it represents.

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The visual element of your brand is one of its main features. The design that you select for your brand will be used on everything, including your signage, your packaging, and your promotional material, so getting it right is essential. Creating the visual elements of your brand yourself can be risky if you are not a trained designer. A professional standard of graphic design is needed to make your branding successful, so calling in some help from the professional is a good idea. A graphic design company will be skilled in knowing what works and what doesn’t and will be able to come up with fresh ideas you may not have considered before. The Timmermann Group offer a specialist graphic design service, check them out to see how they can help with your branding.

When considering the design of your branded materials, it is essential to select your corporate color scheme carefully. Thinking about the connotations of the colors that you use is vital, as your color choice can help to reinforce your brand. For example, eco-friendly businesses typically choose green within their color scheme as it strengthens their eco-credentials.

Brand Values

For a brand to be successful and to engage customers enough to make them want to buy its products over and over again, it needs to convey more than the benefits of the product itself. A successful brand has personality and engages customers on an emotional level. The desire to be associated with a brand and what it stands for motivates consumers to buy it.

Customer service and the quality of the product are, of course, vital components for the success of a brand. A product that does not perform well will not be able to retain customers. However, when all things are equal in a competitive market place, brand values become particularly important to gain a competitive edge.

A company should live and breathe its values; they should be at the core of every decision that a business makes. This kind of authenticity is something that consumers crave in a world packed with mass-produced goods. A brand that aligns with its core values can grow a strong base of like-minded consumers, eager to be seen with its products and the kudos that they bring.

Brand Recognition

Transforming a brand into a household name is something that most company’s dream about. When your brand name becomes synonymous with the products that you produce, you know that you are onto a winner. Companies with enviable levels of brand equity can be recognized merely by their typeface or their corporate color scheme without any mention of the brand name at all.

Creating a brand that everyone has heard about doesn’t happen overnight. Building up brand recognition takes time and plenty of focused effort to achieve.

To achieve brand recognition, your branding efforts need to be consistent. A consistent and cohesive brand identity is far more likely to grow into a brand with high levels of brand recognition. This is because keeping all of your branding efforts consistent speeds up the brand recognition process.

To ensure that your branding is consistent in all areas, you may want to draw up brand guidelines to protect the brand. Brand guidelines will breakdown everything from where logos should be positioned on business correspondence through to the tone of voice used in marketing materials, the website, and on the company’s social media pages.

Creating a strong brand and developing brand recognition take time and lots of effort to get right, but the results in the long term are more than worthwhile.

Why Personal Branding Is Essential

Two focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. No matter what your business is, a key to is your branding. Your personal branding will set you apart from your competition. The following contributed post is entitled, Why Personal Branding Is Essential.

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This is a competitive world that we live in, and it’s not always (or ever) as easy to get ahead as we would like it to be. There’s always competition for jobs, or for the products and services that we are trying to sell. All we can do is our best, and hope that people take notice. There is, on occasion, ways that we hold ourselves back, however — for example, if you’re not investing in your personal brand, then you’re missing out on an opportunity to show off your credibility and professionalism.

But what’s personal branding all about, anyway? It’s a term that you hear often, but it’s not always so clear as to what it involves. Essentially, it’s all about controlling your own message. It’s about ensuring that people that are searching for you see the values that they want you to see, and not anything that might harm your reputation and cost you business. With the rise of the internet, it is easier to look up people than ever before. This is why personal branding is such a priority for executives and professionals; they know that their business may be harmed if it’s not watertight.

Personal branding can also be used during the job search. All large companies do a background check on their candidates, and it’s usually the ones that have put the time into making their personal brand as watertight as possible that get ahead. To learn more about the importance of personal branding, take a look at the infographic below.

Infographic design by University of Maryland University of Maryland

3 Places Where Branding Really Matters

Two of the principles of my blog are Financial Literacy/Money and Business/Entrepreneurship. Properly branding your business is today’s world is critical to your success. As such it’s important to understand where to you place you branding so that it’s most effective. The following contributed post is entitled, 3 Places Where Branding Really Matters.

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In business, you of course need to make sure at all times that you are fully focused on your branding if you are to be successful. It is only with good branding that you can expect the business to be successful and to retain its reputation in the industry you are working in, so it is hugely important to make sure that you are focused on this as best as you can be. As it happens, there are a few places in particular where it turns out that branding is especially important, either because it is so powerful to utilize those places or because it is essential to use them for your business for some reason or another. In this post, we will take a look at some of these places where branding really matters, so that you can much more readily make the most of it.

Pic Credit – CCO Licence

Your Offices

This is one that a lot of businesses fail to consider, and yet if you do it right it can be an especially powerful one that you might want to think about. Your offices offer you a wonderful chance to be able to utilize and promote your branding, and if you can make use of this you will find that it really does make a huge difference to your business’ chances of success overall. The best way to go about doing this is to obtain signage supplies from Eurotech and then get to work on building displays outside your offices with your business’ branding plastered all over them. This will ensure that you are able to much more easily brand your business, even if you feel that it might be challenging to get it right.

Social Media

It’s hard to think of marketing these days without focusing on social media to at least some degree. Your social media is likely to be important and central for many reasons, but one of the main ones is that it is where all the people are. So how your business appears there is very much how it appears in the minds of your customers and the public more generally. If you want to be able to make this work out okay, you need to ensure that you are branding well on social media. That will absolutely lead to a much more successful marketing venture in general, so it’s definitely worth the effort.

Pic Credit – CCO Licence

Product Packaging

The packaging of your products is hugely important for many reasons, and one of the main ones is that it is actually a powerful opportunity for you to be able to advertise your wares and promote your business generally, as well as advertising the specific product itself of course. With the right product packaging, you can expect it to do wonders for your branding, so this is absolutely something that you are going to want to think about as best as you can. If you can get this right, you will find that you are going to be able to expect huge improvements generally.

3 Places You Must Proudly Display Your Branding

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key to your business being highly successful is branding. It’s not just properly branding you’re your business, but it’s also the placement. The following contributed post is entitled, 3 Places You Must Proudly Display Your Branding.

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Your branding is how your business primarily communicates with the world; it is the company’s public face, and as such it needs to be designed with integrity and maintained patiently. It also needs to be highly visual and to be so memorable for its uniquity that the average person on the street immediately recognises the logo, colouring, font choice and overall theme. If you can design your brand to be this way, it will mean great things for the future of your business. But as well as all that, you also need to display your branding – otherwise nobody will ever see it. Let’s look at three of the most important places where you must display your branding in order for it to have an effect.

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Your Building

Wherever it is that your business is located, that is a great opportunity for brand display, and one which you should absolutely make the most of if you are serious about making the most of your brand. You need to display your branding on the outside of your building as obviously and clearly as possible, so that passersby can see it easily. This is something which can make a huge difference over time, even if at first it seems a little too subtle. By branding your building with the help of a sign company you will be adding your brand to people’s general consciousness a little each day, and you will be amazed at how much this can help to get your brand out there and make it instantly recognisable for people in the local community.

Product Packaging

Any products you create will have some kind of packaging around them, and this is another opportunity for you to display your brand which you should absolutely make the most of if you want your business to succeed. People expect to see the branding of the company on the packaging, so it is something that you can take advantage of without having to worry about being too over the top. As well as helping your brand profile, this can also help the product to sell more highly, so there are two great reasons why you should be doing this. Be sure to focus on producing amazing packaging for your products every time.

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Social Media

You need to have a social media marketing team these days if you want your business to do well. One of the things that they must be briefed to do is to ensure that the social media channels you are on are themselves branded well in the business’ branding. The more that people see the brand on social media, the more likely it is that they are going to recognise it all the more when they see it elsewhere, so this is something you should not overlook. You will find that it makes a profound difference to brand your social media profile in this way.

As long as you display your branding in these places, you should find that it helps your business along greatly.

The Basics Of Branding And Marketing For Business

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. Potentially the key component of any business/enterprise is its branding and marketing. What are the basics of these two aspects? The following contributed is entitled; The Basics Of Branding And Marketing For Business.

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Branding and marketing are both instrumental in helping your product or service to be visible to customers either online or in person, a distinguished brand which makes an impact big enough on your customers to trigger their curiosity enough to buy your product and then recommend it to their friends. Discussed below are the basics of branding and marketing and how you can apply this to your own business to effectively sell your products.


A well-branded product instills the visions, values, thoughts, and feelings you wish to express to attract the desired customer. However, once your brand is launched to the world, it also encapsulates the ideas and interpretations of what new and existing customers think about your business too. The quote below highlights the importance of shared values between the brand and the customer:

“If people believe they share values with a company, they will stay loyal to the brand.”

Howard Schultz, CEO of Starbucks

A well-branded business will help you to stand apart from your competitors, you will become distinguished and recognizable in the market to the people who matter most to your brand.

For instance, when you think of Dolce & Gabbana, this may conjure thoughts of, luxury, exclusivity, whereas when you think about Walmart, you may think family-friendly, affordable and accessible. These thoughts are shaped by the brand and how it presents itself.

The best place to start when thinking about how to piece together your brand is to treat it as though it was a person trying to attract other people. Start by answering questions such as what impression you want to convey? And what’s your reputation? With this, you can begin to create a name, a logo design, a slogan and gradually an identity. According to Steve Forbes Editor in Chief of Forbes Magazine; “Your brand is the single most important investment you can make in your business”

Which is why it’s paramount to invest a lot of your time and creativity not just in the initial creation phase, but also throughout the duration of the brand’s existence to save your business from sinking later on.


There are various divisions incorporated in marketing. One of which is the process of distributing your brand to a broader audience to increase popularity, to target intended audiences, and to convey the message set during your branding process. However, the branding process is an integral part of creating your business prior to distributing your marketing collateral. The reason being is because, without the brand, your marketing plan will lack direction.

For instance, you may decide your brand of clothing will represent the importance of veganism. This will help you to devise a marketing plan with direction to reach those who are interested in veganism. In turn, you can tailor your marketing strategy on targeting this niche to convey your message across social media sites, to take an active part in either attending or initiating vegan events by supplying merchandise from, or you might choose to write a blog on your business website related explicitly to veganism to improve your search engine optimization with unique content and improve your business’s chances of being discovered on Google. By presenting a well-crafted brand to a specific niche, you can better own, you can convey a consistent message to customers, which will also support your brand’s professionalism and reputation.

Investing time in branding and marketing your product or service will help you to reach your intended audience with an image that’s relevant and professional in both appearance and ideologies in order to attract and persuade your customers to buy from you now and in the future.

Five Branding Decisions Every Startup Needs to Make

Some of the key focuses of my blog are: Financial Literacy, Wealth Building, Business and Entrepreneurship. A key aspect of starting a successful business is ‘Branding’. The following contributed post is thus titled; Five Branding Decisions Every Startup Needs to Make.

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If you are thinking about going out in the big world and starting your own company, you will need to get the market positioning right, or you will never make it in the competitive world of commerce. No matter which industry you are dipping your toes into, you will need to make some important branding decisions so you can communicate what you offer and what your company is about. We will cover five of them below.

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1. Business Name

One of the first things you should decide on is your business name. You might choose something catchy, unique, or creative, but make sure that you create a name search to make sure that there are no other companies using the same name, or you can get into legal trouble. For more information, check out so you can make the right branding decision.

2. Logo and Website Design

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Once you have the business name registered, you will have to make sure that you are getting a logo and a website designed. However, you might not want to rush into the decision. In fact, an average college student could put together a good looking website. What really matters is how you engage with your online audience and how many customers your website generates automatically. You might be better off finding a local marketing expert who can take care of your design and branding at the same time.

3. Color Schemes

Once you have your logo, you will have to use the same colors throughout your site and your business literature. You might want to create leaflets, cards, and online banners for your social media sites that match the rest of your brand image and delivers a consistent message to your visitors.

4. Slogan

Without a slogan, your customers will have a hard time working out what your business is about and what you are offering. Many small business owners neglect the importance of a good business slogan. Your slogan will stick in your potential customers’ head. You might want to learn some branding tips from the big companies. We all remember Nike and McDonald’s, because they keep on repeating the same brand messages.

5. Mission, Vision, and Value Statement

If you would like to increase your brand value and connect with your potential buyers on an emotional level, you will have to find a way to communicate what you stand for and align your values with your market’s. While this requires a bit of research, if you get it right, you will be able to strengthen your brand’s reputation and attract the right clients to your business. You need to display your mission, vision, and value statement on your professional business literature, website, and it needs to be communicated through every piece of content you produce.

To start your company the right way, you will have to make some challenging branding decisions. If you get them right, you can create meaningful connections with your target market and increase your brand recognition fast.

A Small Business Branding Guide

Some of the key focuses of my blog are: Financial Literacy, Wealth Building, Business and Entrepreneurship. Many Entrepreneurs start off as Small Business Owners and a key aspect of starting a successful business is ‘Branding’. The following contributed post is thus a Small Business Branding Guide.

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It does not matter what sort of business you run, or how big or small it is, branding is pivotal. If you are to stand out from the crowd and achieve your business goals, you need to brand effectively. With that being said, read on to discover the steps that small businesses need to follow when branding their company.

Put together a budget – The first thing you need to do is determine how much money you have available for your branding budget. A lot of business owners look into lending options for this, as branding is such a pivotal aspect of their company. Head to for some more information on this. Either way, it is vital that you know exactly how much money you have available.

Begin by defining your brand – What marketspace do you occupy? You can’t do anything in terms of branding until you define your brand.

Business driver – What drives your company? What is the purpose of your business? Who are your heroes? All of this needs to be considered carefully so that your brand has the right direction.

Think of your brand as a person – This can really help you in terms of making your brand feel like a tangible being, which people can relate to. If your brand was a person what would it be like?

It’s more than your logo – One of the biggest mistakes that a lot of business owners make is assuming that their logo is their brand. This is a minute part of your brand. Yes, it is a vital part of it, but there is so much more to branding than merely slapping your logo everywhere.

Aim for consistency – Consistency is everything when it comes to having an effective brand. Head to for some good advice on this. If your brand is not consistent, you are only going to confuse your audience.

Don’t copy – Yes, you can seek inspiration from the big brands, but you should never merely copy what other companies are doing. Not only could you end up with a lawsuit on your hands, but you need to have your own identity if you are going to have a strong business presence. The last thing you want to do is make it appear like you are simply a cheap copy of what is already out there.

If you follow the advice that has been presented above, you should be able to establish a strong brand image for your business. As a small business owner, this is imperative if you are to grow your business to the level you hope to.