A Small Business Branding Guide

Some of the key focuses of my blog are: Financial Literacy, Wealth Building, Business and Entrepreneurship. Many Entrepreneurs start off as Small Business Owners and a key aspect of starting a successful business is ‘Branding’. The following contributed post is thus a Small Business Branding Guide.

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It does not matter what sort of business you run, or how big or small it is, branding is pivotal. If you are to stand out from the crowd and achieve your business goals, you need to brand effectively. With that being said, read on to discover the steps that small businesses need to follow when branding their company.


Put together a budget – The first thing you need to do is determine how much money you have available for your branding budget. A lot of business owners look into lending options for this, as branding is such a pivotal aspect of their company. Head to https://smallbusinessloans.co/ for some more information on this. Either way, it is vital that you know exactly how much money you have available.

Begin by defining your brand – What marketspace do you occupy? You can’t do anything in terms of branding until you define your brand.

Business driver – What drives your company? What is the purpose of your business? Who are your heroes? All of this needs to be considered carefully so that your brand has the right direction.

Think of your brand as a person – This can really help you in terms of making your brand feel like a tangible being, which people can relate to. If your brand was a person what would it be like?


It’s more than your logo – One of the biggest mistakes that a lot of business owners make is assuming that their logo is their brand. This is a minute part of your brand. Yes, it is a vital part of it, but there is so much more to branding than merely slapping your logo everywhere.

Aim for consistency – Consistency is everything when it comes to having an effective brand. Head to https://www.meltwater.com/blog/5-ways-to-maintain-brand-consistency-as-you-grow-your-business/ for some good advice on this. If your brand is not consistent, you are only going to confuse your audience.


Don’t copy – Yes, you can seek inspiration from the big brands, but you should never merely copy what other companies are doing. Not only could you end up with a lawsuit on your hands, but you need to have your own identity if you are going to have a strong business presence. The last thing you want to do is make it appear like you are simply a cheap copy of what is already out there.

If you follow the advice that has been presented above, you should be able to establish a strong brand image for your business. As a small business owner, this is imperative if you are to grow your business to the level you hope to.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.