What Are the Features to Look For in a Webinar Software Platform?

A key focus of my blog is Technology. Webinars are critical components for all sectors. One of the keys to hosting successful webinars is choosing the right platform. The following sponsored post is entitled, What Are the Features to Look For in a Webinar Software Platform?

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While choosing a webinar software platform, there are a few features you should look for. These features include a custom branding feature, an easy user interface, and powerful analytics. Considering these factors when choosing a webinar software platform is an essential part of creating a successful webinar. After all, you want your webinar to be as effective as possible! So how do you find the best webinar software platform?

Custom branding

You should look for webinar software platforms with customized features to fit your company’s branding. For example, the best webinar software platforms have polls, live chat, and featured CTAs. Some also allow you to customize the appearance and feel of your webinar with various design and branding options. Other features you might want to consider include email notifications, call-to-action-buttons, and multilingual capabilities. You should also check whether the webinar software offers recording and storage options.

It’s essential to remember that while a webinar can generate leads, not all attendees are potential customers. They attend for reasons other than your business, including personal or professional interests. A webinar software platform with advanced marketing and lead generation features can help you soft-sell products, focus on value, and guide users down your sales funnel. In addition, some webinar software platforms include advanced analytics reporting tools that help you see which messages are converting well and which ones don’t.

Aside from offering robust marketing and follow-up tools, WebinarGeek allows you to host all kinds of webinars. Other features include an email marketing platform, sales pages, and automated email follow-ups. The platform is compatible with mobile and tablet devices. It also offers white-label features, including the ability to build custom video experiences, embed them into landing pages, and create customized emails and messages. For a more personalized experience, consider a webinar software platform with a white-label offering.

Easy interface

A simple interface in webinar software platforms can save time and ensure a smooth customer experience. Many platforms can handle multiple attendees, and easy-to-use UIs are essential to ensure your webinars run smoothly and without problems. In addition, some platforms allow you to conduct surveys and polls during your webinars. In addition, they offer features such as a virtual event whiteboard and automatic recording of the webinar. Some platforms are more complicated than others.

BigMarker is a powerful all-in-one webinar software platform that helps you build demand, grow your audience, and engage with your attendees. Its easy-to-use interface makes launching and managing events simple and collects actionable insights into your audience’s behavior. BigMarker is suitable for hybrid events, interactive streams, and virtual conferences and offers enterprise-grade security. Moreover, users will also appreciate BigMarker’s customizable landing page templates and email templates.

Livestorm focuses on customer engagement. Its simple, intuitive interface allows users to send emails to prospects and customers and supports advanced features such as polling and call-to-action buttons. A live stream platform should also feature an interactive chat feature since engagement is the key to boosting retention rates. In addition to a live stream feature, Livestorm lets webinar hosts send automated emails to their audience. Its chat features are also helpful for displaying statistics, calls-to-action, and surveys.

Powerful analytics

A good webinar software platform will allow you to analyze how your attendees engage with your content. Depending on your webinar type, you can also add polls, chat, and other features. Some platforms also allow you to schedule reminder emails and integrate with primary marketing automation tools. If you run educational webinars, the software should have tools for capturing feedback and evaluating the quality of your content. Here are some of the top webinar software platforms for educational purposes.

Many webinar software platforms include advanced analytics features that help determine your webinars’ effectiveness. In addition to tracking attendance, these tools also allow you to run multiple polls and offer timed offers during your webinar. Powerful webinar software platforms can track the quality of your content and provide helpful insights into which aspects of your marketing strategy need improvement. You can also use webinar software to generate a sales funnel for your webinars.

Webinars can be an effective marketing strategy if you want to generate more leads and increase sales. These webinars are highly effective for selling high-ticket SaaS products and services. But they’re not necessarily targeted at your ideal audience. Most webinar attendees are interested in your topic, not your products. But it’s important to consider your audience’s demographic. You may want to add a few questions to the registration form to help you find out what they’re looking for.

Big Tech Wants To Create Software To Keep You Safe. But Will It?

A major focus of my blog is Technology. Today there are numerous new technological advances which were designed with the intent of increasing safety. What are some of these new technologies? The following contributed post is entitled, Big Tech Wants To Create Software To Keep You Safe. But Will It?

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Although the news around big tech, especially the Facebook scandal, is overwhelmingly negative, there’s no denying the fact that software has the potential to keep us safe. But exactly how companies intend to do this remains a mystery for many people, so here are some of the applications of software that are already keeping you safer and doing a good job of it.

Door Alarm Software

Over the last few years, specific IoT applications have gained traction in the market, including door alarms. Rather than just having an alarm next to the door which sounds if somebody tries to break and enter, new technology now allows homeowners to get alerts direct to their phone telling them that somebody is trying to gain access to their home.

Companies, like Ring, take this one step further by integrating camera technology. People can see the person at their front door and talk to them through their devices, no matter where they happen to be. Not only does this discourage burglary, but it also creates a record of people that have been to the front door: helpful in a possible investigation.

Blind-Spot Sensing

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Data from Aitken Aitken Cohn trial lawyers suggests that there were more than 3,100 fatal accidents in California alone last year. What’s more, around nine out of ten of those was the result of driver error.

Perhaps the most critical application of software technology, therefore, is in the realm of motor vehicles. New technologies are coming on board all the time which promise to keep drivers safer than they’ve ever been before. One of the most promising of these is the so-called blind-spot sensing technology. This is a kind of technology that will keep the car in a lane if it can sense a vehicle in the driver’s blind spot, even if the driver turns the steering wheel.

Facial Recognition

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In the modern world, keeping your data safe is just as important as keeping your property secure. Software is helping people to achieve this by reducing the traditional reliance on passwords and using alternative authentication methods instead.

Perhaps the most interesting of these is facial recognition. Already companies like Intel are using facial recognition (Intel uses an app called Security True Key) to unlock mobile devices if and only if they detect a person’s face. Although the technology sounds futuristic, advanced AI is enabling devices to recognize one person’s face from another based on a set of important input characteristics. Even small changes in the distance between the eyes can make a difference to whether the software decides that it is looking at the owner of the device or not. Expect this technology to make a big splash in the coming year.

Device Tracking


The cloud opened up a whole new bunch of possibilities for people to protect their devices using their other devices. There are now apps like LoJack and Prey, which allow you to remotely secure devices that you may have misplaced. All you have to do is log onto the app on a trusted device and then instruct it to lock all linked devices – great if you ever leave your laptop on the train.

Taking Care of Your Small Business’ IT

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Most businesses today utilize some form of Information Technology (IT) and it’s thus critical to manage that component of your organization. The following contributed post is thus entitled; Taking Care of Your Small Business’ IT.

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As a society we are making more and more use of technology in our day to day lives. We use smartphones, tablets, laptops, and desktop computers to undertake a whole variety of tasks – from conducting research to watching shows and films, shopping, socialising, and more. So, it’s not all too surprising that small businesses are following suit. Technology makes our working lives easier and more convenient in the same way that it does our personal lives. However, when you begin to incorporate more technology into the workplace, you’re going to have to do more in order to maintain it and keep everything up and running. Here are a few steps that you can take to achieve this!

IT Support

Seeing as small businesses are becoming increasingly reliant on the use of technology, having some sort of IT support is now a necessity. IT support provided by reliable companies like Dyrand Systems will ensure that there are plenty of adequately trained individuals at hand who can monitor your small business’ tech (preventing problems from occurring in the first place) and can help to rectify any problems that may manage to develop down the line. This is much better than the reactive approach that many small business owners tend to take towards software issues – you don’t want to wait until something has already gone wrong before finding someone to fix it. Generally speaking, outsourcing is best for small businesses. It’s not until you begin to expand into a much larger company that you should give serious thought to developing an in-house IT department.

Upgrade Your Devices

It’s pretty common for individuals working for small businesses to become frustrated with their devices. Older devices, no matter how well they are maintained, simply succumb to the test of time eventually. Whether this is physically (as they begin to require more regular repairs and part replacements) or in terms of falling behind in comparison to new innovations in the tech world. It’s generally best to upgrade every once in awhile when your tech becomes outdated. This will ensure that you and staff are working with up to date devices and can be as productive as possible.

Upgrade Your Software

A cheaper option than upgrading your devices, and an option that you need to engage with much more regularly, is to upgrade your software. The majority of us tend to click “ignore” or “remind me later” when offered software updates. This is an understandable bad habit – when we log on, we tend to have something to do and will postpone delays. However, it’s important to upgrade your software when you get a spare moment. This will, again, keep everything up to date and current, maximising your potential productivity.

These are just a few different steps that you might want to take into consideration when it comes to keeping all of your tech up and running. Following them can really simplify multiple areas of your life!

Reach For The Stars; Don’t Limit Yourself

Two of the key focuses of my blog are Business and Entrepreneurship, and Technology. In today’s digital world, it’s important to know that right mix of: technology usage, marketing, and knowing when to outsource to make your business competitive, whether it’s small or large. The following contributed post is thus entitled; Reach For The Stars; Don’t Limit Yourself.

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It’s easy to think that small and large businesses are like chalk and cheese, and your small or home-based business is nothing like the larger firms of the world. However it’s simply not the case- you both have the same aims and objectives; you all want to turn a profit and provide a product or service to consumers that they’re currently missing. Sure, a bigger company will have lots more departments and processes in place, but there’s plenty of things that they do that you can also take advantage of in your small business. Don’t be limited or put obstacles in your way, don’t feel as though you’re not able to utilise certain methods just because you’re not a bigger business. Here are some examples.

Utilise the right tools and software
If you’re running a small or home based business, the temptation is there to save on software and do tasks manually. While this may be possible since you’re on a smaller scale, you’ll actually be losing out on money rather than saving it. Business software is something that can be utilised by firms of all sizes- you’ll boost productivity, reduce human error and save time too. This is time you could be spending doing something else, whether it’s in your business or in your personal life. You can find software for any department of your business these days, from accounting to legal software, customer relationship management, email management and much more. If you have room in your budget, you could even have bespoke software designed specifically for your business. On top of this, there are all kinds of tools that you could (and should) be using, regardless of the size of your firm. You can discover SEO rankings when using the right tools, PPC keywords and much more which will enable you to adjust your strategy for the best effect.

Market your business
Marketing is essential for businesses of all sizes. Even if you’re a small, local business who doesn’t sell online, you should have a marketing strategy in place to promote yourself. You will still need to be visible in search engine listings for when people search for local companies like yourself, and so a good website is essential. If you don’t sell online, your marketing will likely have a strong focus on things like flyers, posters and billboards so that people in the local community get to hear about you. Social media marketing is excellent also. If you do sell online, you’ll need to focus your efforts on further out- blogger outreach, Google ads and video marketing all might be options. Your marketing is important, don’t overlook this just because you’re not a huge company.

If any of the tasks above sound like they’re out of your depth, there’s no need to worry. You can outsource anything these days, from entire departments of your business to single tasks. For example, you could outsource your marketing to a professional third party company who specialises in this. You could utilise freelancers to create content for your blog, or design your app or website. There are so many talented companies and individuals online who you can hire to run or tackle any area of your business. This ensures that everything is done to the best standard, and if you want to remain a sole trader it means you can get work done without having to hire staff. Many smaller companies believe that outsourcing is something that only big companies take advantage of, but you can outsource work regardless of the size of your business. And best of all, it could save you money too. While there will be a fee to pay the company or person, as they specialise in that area they have the knowledge and tools to be able to do things far more quickly than you. This boosts productivity and therefore profits. It frees up your time for you to tackle the elements of your business that you’re comfortable with and enjoy.

Don’t limit yourself, or believe that you’re any different to other businesses out there. No matter what the size, you all have the same objectives and there are tools that suit, or can be suited to any type of firm. Do your research, and don’t let the size of your company limit you! It’s completely possible to make a fortune right from your own home if that’s what you choose to do, as long as you go about things in the right way.

This Is How To Choose Business Software

Two key focuses of my blog are Business and Entrepreneurship, and Technology. A critical aspect to successfully running a business today is choosing the right software for your purposes. The following contributed post is thus entitled; This Is How To Choose Business Software.

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Getting the right software for your business can change your operations completely. You could be more productive and efficient when you have the best tools for your business. Unfortunately, finding the apps that work for you isn’t as easy as you might like it to be. There are lots of things to consider, from the features that the software offers to how much you’ll be paying. You need to think about what you need new software for, and how it’s going to benefit your business. It can be a long process, but it’s best not to rush it if you want to make the best decision.

Identify Your Needs

Before you can find the right apps for your business, you need to identify your requirements. What do you want the software to help you with? You might have a specific need, like a tool to help with accounting. However, you could have a more open goal, such as improving productivity for your company. It’s best if you can be as specific as possible by identifying the problems that you want to solve. This will help you to search for the best software to meet your needs. You can compare software types and features against your requirements.


Research Solutions

Once you know what your needs are, you can start researching a few different solutions. You won’t necessarily be looking at specific tools just yet. You just need to see what sort of apps are available to meet your needs. For example, if you need something to make invoices more manageable, you might be looking at accounting tools, document management software or perhaps productivity tools. You can find a few different options that could potentially help you with your issue. Start looking at prices too so that you can get an idea of how much you might need to spend.

Create a Software Budget

Once you’ve started looking at possible options and prices, you should create a budget for how much you want to spend. Many apps are now subscription-based, which can help you to save money compared to more traditional software options. You can find you’ll pay a monthly amount based on features and the number of users who will using the app. While you can find cheaper options, make sure you’re not trying too hard to save money. It’s worth investing a bit more in the apps you choose to make sure you get the features that you need.

Choose Software for Your Industry

It’s a good idea to see if there are any software options that are tailored to your industry. If there are, they’re likely to have plenty of features specific to your needs. Some industries in particular can benefit from this, like the hospitality industry. Using custom hotel software will allow you to manage bookings, maintenance and many other things involved in running a hotel. Ecommerce software can help you to manage your sales and orders, as well as your warehouse or inventory. These apps can help you meet a huge number of needs that your business might have, all in one package.

Find Apps You Can Customize

Even though you can find lots of tools that meet your needs, you can make them even better if you’re able to customize them. Plenty of software solutions can be customized, and it doesn’t have to be too expensive. You can work with someone who will help to develop an app just for you so that it meets all of your needs. It also helps you make sure that you’re not wasting money on features that you don’t need and won’t use.

Look for Apps You Can Integrate

If you already have some useful tools that you don’t want to stop using or you’re looking for some a selection of different tools, make sure you can integrate the new apps that you choose. Integration will allow you to connect all of your favorite apps so they can work together. For example, you might have an inventory management tool that works together with your accounting software. Many software providers have an API that make it easy to connect different tools so you can continue to use existing ones that work for you.


Speak to Your Team

When you introduce new tools to your business, you need to make sure that the people who will be using them are happy with your choice. You should talk to your employees to get their opinion and find out what their needs are. What are the problems that they most want to be solved? What frustrations do they come up against when using software? You should think about what training might be available too. Are there existing training programs or perhaps even trainers provided by the software service?

Start with a Shortlist

Now that you’re a bit more familiar with your options and what you need, you can start making a shortlist of potential tools to use. Make a note of some of the possibilities that you’re considering and how they could help you, as well as how much they cost. You should have a good idea of what sort of tools you’re looking for, and what problems they’ll be solving. Try to keep your shortlist to a maximum of five options so you don’t have to compare too many.

Evaluate Available Features

With your shortlist at hand, you can start comparing the available features to see which tools are going to meet your needs. In addition to looking at which functions you have, you might want to look at things such as customer service and support, as well as the price. If you choose a SaaS (software as a service) solution, you can get everything that you need in one package, including the help and support you require. Don’t forget to check testimonials and reviews too, so you can see what other people have thought of the tools and service.

There’s lots to consider to get the right software for your business. Choose carefully if you want to use your time and money wisely.