Endless forms most beautiful: Exploring evolution & celebrating Darwin day

From Feb. 10-12, the Friends of the David M. Brown Arlington Planetarium hosted their second weekend of 2017 titled “Endless Forms Most Beautiful: Exploring Evolution & Celebrating Darwin Day”.  The weekend was dedicated to the study of the formation of life on earth.  On Friday Feb. 10 there was a viewing of the short film “The Origin of Species” which told the stories of Charles Darwin and Alfred Wallace.  On Saturday Feb. 11 there was a viewing of the full dome show “Natural Selection”.  On Sunday Feb. 12 there was a second showing of Natural Selection.

In addition to the shows, this Friends’ weekend also featured a lineup of speakers from the science community.  Friday’s and Saturday’s speakers visited the planetarium on behalf of the Michigan State University’s “Darwin Road Show”.  On Friday, students from George Washington University’s Department of Biological Sciences discussed their graduate research projects.   Tiffini Smith discussed her thesis project which focused on “Sexual Selection” and its role in evolution.  Chris Day discussed his project which looked at the abilities of Cancer cells to evolve and develop resistance to pharmaceuticals.  On Saturday, Alexis Garretson of George Mason University discussed her research on native wildlife and ecosystem interactions.  On Sunday, Dr. Thomas R. Holtz, Jr., a Professor at the University of Maryland and a Research Associate of the National Museum of Natural History discussed “The Evolution of Dinosaurs”.

The Friends will host special events at the David M. Brown Arlington Planetarium one weekend every month until the end of the school year. Each weekend will be geared towards increasing STEM education/awareness for all ages and will feature a specific theme.  For more information, visit the Friends’ website: http://friendsoftheplanetarium.org.  The theme of March’s weekend will be: The Art of Science: The Creative Side of Our Natural World.

A Black History Month Reflection On Percy Julian

“Why is Percy Julian important and what did he do in the field of chemistry?  A better question would be what did he NOT do in the field of chemistry?” 

I originally published this piece on Percy Julian in February of 2015 when still writing for the Examiner.  He is someone I would also consider a Hidden Figure at least in my life.  Attaining a Ph.D. in the sciences myself, I did not learn about Percy Julian until well into my science career in Regulatory Science.

When I watched the documentary Forgotten Genius, I was amazed not only about what Julian had to overcome, but also everything he accomplished scientifically, and how the very same scientific process I experienced as graduate student was similar to his.  Dr. Vernon Morris of Howard University’s Department of Chemistry and NOAA Center for Atmospheric Sciences (NCAS), later shared with me that watching Forgotten Genius was in fact required for the Chemistry graduate students at Howard University, and rightfully so.

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My last black history month reflection for 2015 will focus on the legendary Chemist Percy Julian.  Though honored with his own postal stamp in 1993, the name Percy Julian did not register in my mind until the annual conference for the National Organization for Black Chemists and Chemical Engineers (NOBCChE) in 2012.  Someone won an award named after him that night, but not being a chemist myself, I did not have a feel for why he was held in such high honor in that particular circle.  It turned out that there was an entire pantheon of well-accomplished African American chemists.

Later on, a mentor gave me a copy of Percy Julian: Forgotten Genius.  The DVD chronicled Julian’s life from his youth in the Jim Crow south, to his collegiate studies at Depauw University, to his doctoral studies abroad in Austria, and then through to his vast research career in the chemical industry which almost did not happen due to racism.  What stood out to me most from Percy Julian’s story was his perseverance in spite of the racism he encountered, as well as the fact that his original scientific interest was in plants which he later returned to, after receiving his chemistry training.

Why is Percy Julian important and what did he do in the field of chemistry?  A better question would be what did he NOT do in the field of chemistry?  Among his many accomplishments were:

  • Becoming one of the first African Americans to earn his Ph.D. in chemistry after Sir Elmo Brady and Edward M.A. Chandler, by isolating the active ingredients in Corydalis Cava and identifying their structures. In the pre-civil rights era, Dr. Julian was not admitted to any graduate programs in the United States, so he had to travel Vienna, Austria, where he studied natural products chemistry under Dr. Ernst Spath at the University of Vienna.
  • After being denied professorships at universities in the United States, he was hired as the director of Chemistry for Glidden’s Chicago chemistry labs. For African Americans, this breakthrough occurred ten years before Jackie Robinson integrated Major League baseball.  At Glidden, Julian isolated the alpha protein from soybeans, the first plant protein to be produced in bulk in the United States.  The alpha protein led to the generation of oils that were used in both food and industrial products of all kinds.
  • Discovering how to isolate large scale quantities of stigmasterol from the calabar and soy beans and then developing an industrial process for using it to generate progesterone in large quantities. This led to numerous hormone therapies and therapeutics by allowing pharmaceutical companies to industrially synthesize other sex hormones in large quantities making them more affordable (testosterone, estrogen, etc.).
  • Creating processes to mass produce Compound S (which could be converted to Cortisone), which at that time was a novel but expensive medication for arthritis and inflammation. Julian’s discoveries made the drug affordable for the general public and greatly improved the qualities of life of many people.
  • Starting his own company (Julian Labs), which mass produced hormone intermediates for the major pharmaceutical companies but potentially more importantly, gave jobs to African American chemists who could not get work anywhere else due to racism. He also made himself a millionaire in the process.

In addition to his many scientific achievements and victories in the realm of chemistry, Percy Julian became highly involved in the Civil Rights Movement and with the NAACP.  In the latter stages of his life, he was celebrated with more than 18 honorary degrees and more than a dozen civic and scientific awards.  He became only the second African American to be elected to the National Academy of Sciences in 1973.

Julian’s story is important for several reasons.  First it shows what can be accomplished with great perseverance.  Second it is a testament to how much talent was and is wasted in urban communities due.  Julian’s story is very important for African Americans pursuing advanced degrees particularly in the sciences (see my West Indian Archie essay).  When watching Forgotten Genius, much of what Julian went through during graduate school reminded me of my own experience.  Seeing his story years ago would have helped me better understand the significance of my own graduate studies.  Today his story can help inspire younger generations of potential African American scientists, and innovators in a world where STEM (science, technology, engineering and mathematics) education is becoming increasingly important.

The Big Words LLC Newsletter

For the next phase of my writing journey, I’m starting a monthly newsletter for my writing and video content creation company, the Big Words LLC. In it, I plan to share inspirational words, pieces from this blog and my writers blog Big Words Authors, and select videos from my four YouTube channels. Finally, I will share updates for my book project The Engineers: A Western New York Basketball Story. Your personal information and privacy will be protected. Click this link and register using the sign-up button at the bottom of the announcement. If there is some issue signing up using the link provided, you can also email me at [email protected] . Best Regards.

Tokiwa Smith discusses SEM Link and STEM

One of the goals of the Big Words Blog Site is advocacy of Science, Technology, Engineering and Mathematics (STEM) awareness for under-represented minorities, and starting discussions about increasing access. I personally try to get involved in these types of efforts whenever my schedule permits it.  In the fall of 2016, I assisted Dr. Vernon Morris and his team from Howard University’s NOAA Center for Atmospheric Sciences (NCAS) at the Science, Engineering and Mathematics Link’s (SEM Link) First Annual DC, Maryland and Virginia (DMV) STEM Career Fair.  Recently I had the opportunity to interview the Founder and Executive Director of SEM Link, Tokiwa Smith.  We discussed the organization, its inception and goals, and the current challenges of exposing under-represented minorities to STEM education which would lead to their ascension into these careers.

Anwar Dunbar: First off Tokiwa, thank you for agreeing to talk about your background and very important for individuals from our backgrounds to openly discuss our careers and how we got to where we are. With that said, let’s start with you.  Talk about your background.

Tokiwa Smith: I have a Bachelor’s of Science Degree in Chemical Engineering from Florida A & M University. I’ve used my STEM degree to help inspire and train future STEM professionals – pre-college and undergraduate students – through my work at various academic institutions, non-profit organizations and government agencies.

AD:  Most of my African American peers in STEM had a mentor (myself included), someone who recognized their potential and encouraged them to pursue a STEM career.  Was there a mentor or mentors along the way who encouraged you to study Chemical Engineering, or were you always interested in that discipline?

TS: Even though I grew up in a college educated family and most of the adults in the village that raised me were college educated, there were no STEM professionals in my network, other than my aunt who was a Microbiologist for the Food and Drug Administration. I was a girl who always loved and excelled in math and science.  My 6th grade teacher, Mrs. Richardson, noticed my aptitude for math and science and told my mother to encourage me in those subjects. So throughout my formative years, I was encouraged by my mother and my teachers to excel in math and science.  I thus always had confidence in my abilities in STEM.  It was in 10th grade, in Mrs. Shy’s chemistry class, that I discovered my favorite STEM discipline was chemistry.  In 11th grade as I was getting tutored in physics by a friend’s father who was a Cosmetic Chemist, and I discovered that I didn’t want to be a chemist.  I did some research and learned about chemical engineering.  I decided to major in Chemical Engineering because it combined my love of chemistry and math.

I didn’t meet a female African American Chemical Engineer until my sophomore year in college. The following year I took my first class with professor Dr. G. Dale Wesson, the only African American professor in the department.   I was further exposed to Chemical Engineering through his mentorship and his taking me to my first STEM professional conference. At that conference I was able to meet a myriad of people – students from other colleges and universities, and STEM professionals who made me aware of the possibilities for career options that I could pursue with a Chemical Engineering degree.

AD: What is SEM Link and how did you start it?  Why did you start it?

TS: Science, Engineering and Mathematics Link, Inc. (SEM Link) is a tax-exempt national nonprofit organization, which I founded in 2005 in Atlanta, GA, on the premise that exposure to members of the STEM communities is critical to student achievement and career exploration in math and science.  Our programs and events enhance the STEM educational experience for K-12 students by providing them with opportunities to engage in hands-on STEM activities, exploration of STEM careers and learning about real-world applications of STEM in their classrooms and communities.

The idea to start SEM Link came to me in 2002 while working at a school in Atlanta. I saw many brilliant students who had the aptitude to pursue STEM careers, but weren’t considering them because they didn’t know any adults who were STEM professionals.  I had people in my network that I started inviting to the school for various activities (career exploration activities and tutoring, etc.) to provide opportunities for students to meet and interact with STEM professionals.

In 2005, I decided to create a nonprofit organization to expose more youth to STEM education and careers; specifically to provide opportunities for them to meet and interact with STEM professionals and to engage in hands-on STEM activities. I chose the name Science, Engineering and Mathematics Link (SEM Link) because, at the time, there was no focus on technology (T).  I wanted the organization to be the link (connection) between K-12 students and the STEM community.  Our vision statement is, “Unveiling potential through exposure,” because the inaugural Board of Directors and I thought it best described the vision that we had and the work that we wanted to do as an organization.  We could help create the pipeline for the future STEM workforce by exposing youth to STEM education and careers.

AD: What are you goals for SEM Link?

TS: SEM Link currently serves two urban areas, Atlanta and the DMV. It is our goal within the next five to seven years to expand to six additional areas. The urban areas we are looking at expanding to include: Chicago, Dallas, Miami and other urban areas on the east coast, in the south and midwest. In addition, we are in the process of transitioning from a startup phase to a sustainability phase. The process includes recruiting new members to the Board of Directors, increasing the number of individual donors, building and maintaining relationships with corporate partners, and starting a major gifts program in the next fiscal year.

AD: What are the challenges in getting under-represented minorities involved in STEM?

TS: Minorities, especially African Americans, come from cultures that have had scientists, engineers, mathematicians and inventors dating back to Ancient African civilizations.  African Americans have continued throughout history and today to make an impact in the STEM fields as professionals and inventors.  The first challenge to me is representation; minorities don’t see enough folks that look like them who are STEM professionals.  Students aren’t told enough of the stories of the successes of former and current minority STEM professionals.  They aren’t exposed often enough to opportunities for them to meet and interact with STEM professionals of color.

The second challenge is that students don’t get an opportunity to engage enough in hands-on STEM activities inside the classroom and during out of school time. Although it’s important for students to learn and master STEM concepts and theories, it isn’t limited to a textbook.  It’s hands-on and it asks and answers questions that we may or may not already have the answers to.

The final challenge is that at times we only encourage the “smart” kids to pursue STEM careers. There are children that have a natural inclination towards STEM and you can observe it based on their interests and how they play. For example, a kid that collects insects for fun has a natural inclination to be a biologist even if they may have academic deficiencies in school.  We should also encourage those kids to pursue STEM careers and provide them with the academic support they need to overcome those deficiencies and excel academically.

AD:  That’s interesting.  I can confirm the lack of STEM role models.  In my youth in Buffalo, NY, I don’t remember seeing any STEM professionals of color.  Biology was my favorite course and I just naturally followed it.

In terms of being careful not to only focus on the “smart” kids, one of the things my father, a retired science teacher, told us once was that individuals who grow up in inner cities and substandard conditions are actually very creative and inventive out of necessity. Malcolm X also discussed this in his autobiography regarding the wasted intellectual talent in our inner cities.

I was talking to a fellow toxicologist about how it’s more difficult to give students a good look at parts of the biological sciences because you have to take them to research centers to see the experiments being performed versus computers, cell phones and designing apps and video games – the more “techie-stuff”. Have you found that students seem to flock towards one more than the other?

TS: I think the reason that kids are flocking towards techie stuff is because of the current trend to push teaching all kids to code. The reality is not all kids have the ability or are interested in coding and tech.  However, coding and tech are easy to push because it is something that the general public can understand because, unlike other STEM disciplines, they can easily see the connections to their everyday lives.  Those of us that work in other STEM disciplines must do a better job of telling the stories of what we do as STEM professionals and help the general public to see the connections between STEM disciplines and their everyday lives.

I disagree that the only way to expose kids is to take them to places where professionals in engineering, biological and physical sciences work. Although that would be nice and it is a great experience for the students, it isn’t always feasible.  Kids make decisions on what they will become when they grow up based on the careers of the adults in their lives; even people that they may meet only once.  A child meeting a STEM professional one time and learning what is possible for them can change the entire trajectory of their lives.  So the first step is for STEM professionals to get out of their workplace and go to where the kids are – schools, community events, etc. – and talk to the kids about what you do, why you do it and your career path to get there.

The second thing is to talk to kids about how your fields connect to their everyday lives. For example, a toxicologist can talk to students about things like lead poisoning and how it can be detected in one’s body. The final thing is that STEM professionals can engage students in hands-on and/or project based activities that can expose the students to their field.

AD:  Well, Tokiwa, those are all of the questions that I have.  Do you have any parting comments?  Would you like to tell the readers how they can learn more about SEM Link, and where they can contact you, on Twitter for example?

TS: My parting comment is the keys to getting kids interested in pursuing STEM are encouragement and exposure. We must encourage students to engage in activities in the STEM disciplines for which they show an aptitude and passion.  We also must encourage students to engage in out of school activities – doing hands-on STEM activities on their own. We must expose them to as many STEM disciplines and out of school time activities as we can. As adults, we must be willing to step outside of our comfort zone and sometimes go against the trends.  If we do these things, we will allow our children to discover a passion and aptitude to pursue STEM careers.

To find more information about SEM Link, you can visit our website at: www.semsuccess.org, and sign up for our mailing list. You can follow us on social media as well. Our Twitter handle is @semlink.  We are also on Facebook and Instagram.  Lastly, you can connect with me on Twitter.  My Twitter handle is @tokiwana.

AD:  Well thank you, Tokiwa, once again for your willingness to discuss SEM Link.  It’s very important work and myself and others look forward to seeing your effort grow.  Also thank you for providing the pictures used in this piece.

Thank you for taking the time to read this interview. If this interview, you might also enjoy

Dr. Quin Capers, IV discusses his path #BlackMenInMedicine, and the present landscape of medical education
Dr. Namandje Bumpus discusses her educational path, and her research career in Pharmacology
A Black History Month interview with Howard University’s Dr. Vernon Morris part one
A Black History Month interview with Howard University’s Dr. Vernon Morris part two

If you’ve found value here and think it would benefit others, please share it and or leave a comment. To receive all of the most up to date content from the Big Words Blog Site, subscribe using the subscription box in the right hand column in this post and throughout the site. Lastly follow me on Big Words Blog Site Facebook page, on Twitter at @BWArePowerful, and finally on Instagram at @anwaryusef76. While my main areas of focus are Education, STEM and Financial Literacy, there are other blogs/sites I endorse which can be found on that particular page of my site.

 

Citizen science and astronomy

From the Jan. 27-29, the Friends of the David M. Brown Arlington Planetarium hosted their first weekend of 2017 titled “Citizen Science and Astronomy”.  The weekend was inspired by NASA’s current efforts to incorporate the astronomy work of citizen’s into its own research.  On Friday Jan. 27 there was a viewing of the full dome show “Undiscovered Worlds” following the Friends’ annual meeting.  On Saturday Jan. 28 there was a viewing of the full dome show “Oasis in Space”, which was followed by a talk titled “The NASA Solve Program” by Dr. Amy Kaminski.  Dr. Kaminski’s talk was followed a showing of “Journey to the Center of the Milky Way” by the European Southern Observatory.  On Sunday Jan. 29 there was a second talk titled “How You Can Get Involved in Citizen Science” by Dr. Jessica Rosenberg (National Science Foundation and George Mason University), followed by a showing of the “Magic Treehouse”.

“The thing I’ve become really passionate about is this idea at NASA of how we can connect, share and involve people in the work we do in aeronautics and space exploration,” said Dr. Amy Kaminski.  “How do we bring that to the American and global public?

NASA has a fabulous public affairs office, and great education programs where we’re continually informing people about the latest and greatest coming out of NASA – when we are launching – where we are landing.  We have internships for students of all ages but the thing I’ve gotten particularly excited about is the idea of citizen science, and how we make people active contributors to the program.  Then it’s not just about education, but it’s also about making science more accessible to people – making everyone a participant in the space program, because after all it is the nation’s space program.”     

Dr. Kaminski’s talk started off highlighting how science first became its own career path in the nineteenth century and how in the early twentieth century it involved encouraging citizen involvement.  She then discussed the NASA Solve program which provides numerous opportunities for citizens to get involved.  She further highlighted NASA’s three motivations for encouraging citizen involvement before going into detail about the individual projects within NASA Solve:

·         An abundance of data and the ability of humans to interpret data in ways that computers can’t and;

·         A recognition that great ideas can come from anywhere, including out of aerospace disciplines; and

·         The world is now highly connected and interfaced in terms of the internet and the ability to share data.

 NASA Solve is like a marketplace,” Dr. Kaminski said describing the program’s website and the multitude of available projects with the potential for citizen involvement.  Some of the exciting projects within NASA Solve include: Globe Observer, Aurorasaurus, and Disk Detective.  To learn more about NASA Solve and to become involved the opportunities available there, visit:   https://www.nasa.gov/solve/index.html.

The Friends will host special events at the David M. Brown Arlington Planetarium one weekend every month until the end of the school year. Each weekend will be geared towards increasing STEM education/awareness for all ages and will feature a specific theme.  For more information, visit the Friends’ website: http://friendsoftheplanetarium.org.  The theme of February’s weekend will be: Endless Forms Most Beautiful: Exploring Evolution & Celebrating Darwin Day.

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The Toxicology Mentoring and Skills Development Training program hosts inaugural weekend

“Going forward, by 2050 we’re going to have to double food production to feed the population – a tremendous responsibility. The biggest threat in my mind to that grand challenge is contamination to our water and our soil from various chemicals and toxins,” said Dr. Patrick Halbur.  “We need people focused on that area to prevent and solve that problem, and so there are tremendous opportunities in Toxicology.

“We live in a world with infectious diseases and that’s always a big threat, but we almost always figure out ways to eradicate them or develop a new vaccine to solve those diseases. But the grand challenges I think are in Toxicology.”

From January 14-15, the Toxicology Mentoring and Skills Development Training Program (ToxMSDT) hosted its inaugural weekend at Iowa State University. The program was sponsored by the National Institutes of Health (NIH), Iowa State University, Tuskegee University, The Ohio State University, the Leadership and Mentoring Institute (AABHE), and the Interdepartmental Toxicology group (Tox).

Just briefly, Toxicology is the science of characterizing the effects of poisons (toxicants) on living organisms. The ToxMSDT program itself entails pairing up mentors in the field of Toxicology from both the public and private sectors with students from Iowa State and Tuskegee Universities.  Mentors and mentees established contact prior to the weekend before meeting in person at the inaugural weekend.  The weekend consisted of full slate of talks and workshops including:

  • Welcomes by Lisa Nola (ISU College of Veterinary Medicine), Patrick Halbur (Chair, Veterinary Diagnostic and Production Animal Medicine), Richard J. Martin (Chair, Interdepartmental Toxicology), and Wilson Rumbeiha (ToxMSDT Program PI);
  • A keynote presentation: Career Choices for Toxicologists by mentor Robert Casillas, Ph.D., Vice President, Strategic Global Health Security, MRI Global and the Hispanic Organization of Toxicologists (HOT);
  • A training titled Developing a Mentoring Relationship that Works by Barbara Johnson, Ph.D., Director of the Leadership and Mentoring Institute, affiliated with the American Association of the Blacks in Higher Education;
  • A student poster competition and;
  • A Bioethics Talk titled What is Done in the Dark? By Deloris Alexander, Ph.D. of Tuskegee University.

Toxicologists are the guardians for human, animal and environmental health,” said Dr. Wilson Rumbeiha, Professor of Toxicology at Iowa State University and Coordinator of the ToxMSDT program. The goal of the ToxMSDT program is to support educational activities that complement and/or enhance the training of a diverse workforce to meet the nation’s biomedical, behavioral and clinical research needs.  While Toxicology is an essential component of the nation’s biomedical research enterprise, there is a lack of under-represented minorities in the field where there coincidentally is a shortage of scientists in general – especially Doctors of Veterinary Medicine/Doctors of Philosophy (DVM/Ph.D.).

Toxicologists are in many places, and the field impacts many, many lives around the world. Toxicologists make the world a safer, healthier and more sustainable.  That’s a message I want you to take as I proceed through my presentation,” said Colonel and Dr. Richard Casillas, one of the mentors in the program.  Dr. Casillas’s talk described his educational and career paths which led him from the world of academic research to the military, and then to the private sector.  A major theme of his talk was the career flexibility that his training in Toxicology afforded him.

To learn more about Toxicology and the ToxMSDT program, go to: http://www.toxmsdt.com/.

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A review of Hidden Figures

I recently co-wrote movie reviews with my brother Amahl Dunbar for Marvel’s Dr. Strange and Rogue One: A Star Wars Story – both of the Super Hero and Science Fiction genres.  This review will switch gears slightly and focus on a film with more of a historical focus; Hidden Figures based upon the book Hidden Figures: The American Dream and Untold Story of the Black Women Mathematicians Who Helped Win the Space Race by Margo Lee Shetterly.  The film starred Taraji P. Henson, Janelle Monae, Octavia Spencer and Kevin Costner.  Unlike the previous reviews which were done in a conversational format, Amahl and I will independently give our thoughts on what stood out to us about the film.

Amahl:  In terms of Hidden Figures, I was impressed with NASA mathematician Dorothy Vaughan (Octavia Spencer).  In the story, when IBM first delivers the computer to NASA, the engineers figured out how to assemble it, but they couldn’t operate it.  The computer was critical for expediting NASA’s space travel calculations.  Dorothy saw tremendous opportunity and acted on it.  She had the foresight to learn the programming language Fortran (Formula Translation), from a book at a local library.  When she demonstrated she could operate and program the computer, she was immediately promoted and transferred.  She also had the foresight to teach Fortran to the other female African American mathematicians thus ensuring their long term employment at NASA.  So I think her having the insight to see the opportunity in front of her and then the assertiveness to take advantage of it were huge and great teaching points.  These are two very important ingredients for success.

Hidden Figures is as culturally and historically relevant as all the seasons of the Cosby Show.  I can’t wait for it to come out on Blue-Ray.

Anwar:  As a Science, Technology, Engineering and Mathematics (STEM) advocate and professional myself, a current challenge is getting African American students interested in STEM, and then empowering them to stick with it.  Recently at the kickoff for the Toxicology Mentoring and Skills Development Training program’s inaugural weekend, I had a discussion with the chair of the program and we discussed the difficulties in getting minorities involved in Toxicology (and other STEM careers).  At the same meeting one of the speakers noted that the majority of the time when minority students get discouraged and leave the sciences, they usually change their majors to one of the Humanities or the Arts.  This is not a knock on the non-science fields but instead in part is a reflection of how the sciences are viewed by students of color – especially for those who have no STEM professionals in their families – our case as children.  For me, this is the beauty of Hidden Figures.

Without giving away the plot beyond what my brother described above, Hidden Figures tells the story of Katherine Goble Johnson (Henson), Dorothy Vaughn (Spencer), and Mary Jackson (Monea) who all greatly impacted the Space Race of the early 1960s between the United States and the Soviet Union.  Each of the three leads played key roles in the United States’ mission to put a man in space – optimization of the space craft (Jackson), implementation of the IMB computer to expedite NASA’s calculations (Vaughn), and performing the initial critical calculations for the astronauts’ space travel (Johnson).  Taraji P. Henson’s portrayal of Katherine Goble Johnson seemed to be the main story line as she was central to working out the calculations for John Glenn’s orbit and re-entry into the earth’s atmosphere.

Hidden Figures is a valuable film in that it shows African American women portrayed in ways that we’re normally not used to seeing them in media.  While she’s most known these days for playing “Cookie” on Fox’s Empire for example, Taraji P. Henson’s role as Katherine Goble Johnson is arguably a more important as it depicts an African American woman performing complex mathematical calculations impacting NASA’s space missions.  Most importantly, the film highlights the contributions of African Americans to one of the United States’ most celebrated breakthroughs; manned space travel.  Unfortunately prior to the movie it wasn’t widely recognized who all contributed to John Glen’s mission – something that occurs often in US History when it comes to people of color.

Hidden Figures is a very important film to see particularly for young children who haven’t decided on a career path.  If they have an inkling of an aptitude for STEM, films like Hidden Figures can definitely help encourage them to pursue a STEM career.  A film like Hidden Figures would have been very valuable in my own youth though I was fortunate to have the pieces in place to allow me to pursue my own careers in Pharmacology and Toxicology – environment and mentors.  It’s not that way for every child/student.

Our Twitter handles are @amahldunbar and @BWArePowerful. If you liked this review, please do click the “like” button, leave comments, and share it. Please visit my YouTube channel entitled, Big Discussions76. To receive all of the most up to date content from the Big Words Blog Site, subscribe using the subscription box in the right-hand column in this post and throughout the site, or add the link to my RSS feed to your feedreader. Lastly follow me on the Big Words Blog Site Facebook page, and on Instagram at @anwaryusef76. While my main areas of focus are Education, STEM and Financial Literacy, there are other blogs/sites I endorse which can be found on that particular page of my site.

The 34th annual WIAC-UNCF MLK breakfast celebration

On Monday Jan. 16, the Washington Inter-Alumni Council of the United Negro College Fund (WIAC-UNCF) hosted its 34th Annual Dr. Martin Luther King, Jr. Birthday Breakfast celebration in Greenbelt, Md.  The annual breakfast which attracts anywhere from 600 to 800 people, was started in 1980 and was originally the idea of then WIAC President and Paine alumnus Fred Thompson.  In addition to keeping with UNCF’s mission of raising scholarship funds for students, the event recognized two individuals for their community service contributions, and featured a notable keynote speaker.

The mistress of ceremony for the breakfast was Nikki Strong of WHUR who led a full program which opened with the singing of, “Lift Every Voice and Sing”, by all in attendance.  The historic Negro Anthem was followed by a series of speakers and musical selections such as that performed by guest gospel performer Capria McClearn.   The morning culminated with the recognition of this year’s award recipients and keynote speaker.  This year’s “Person of the Year” award recipient was Phil Freelon, founder and president of the Freelon Group which designed and constructed the Smithsonian’s new National Museum of African American History and Culture.  This year’s Grace Walker Phillips Youth Leadership Award recipient was Eunique Jones Gibson, a DC native and founder of the “Because of them, We Can” campaign. 

“Anytime history seizes you, it has to be a calling.  It has to be something that has chosen you.  The bible calls that a, ‘Cross to bear,’” said Reverend Dr. Grainger Browning as he discussed Dr. Martin Luther King Jr.’s realization and acceptance of his mission.  “No one picks up a cross to bear. You don’t choose a cross – a cross chooses you.”

This year’s Keynote Speaker was the Reverend Dr. Grainger Browning, Jr. of the Ebenezer African Methodist Episcopal Church in Fort Washington, Md.  The theme of his talk was, “Hidden Figures who held onto the Dream,” where he outlined prominent African American historical figures who did great things and persevered leading up to and beyond Dr. Martin Luther King, Jr.’s famous dream.

 We provide over $100 million annually in scholarship assistance to students who attend UNCF member institutions, other Historically Black Colleges and Universities (HBCUs) and over 1100 other colleges and universities,” said Charles Thompson III, UNCF’s Area Development Director for Maryland, Washington, DC and Northern Virginia.  “There are two areas we consider, how well the student meets the criteria set by the donor for each scholarship but also demonstrated financial need.  Many of the students we help come from families whose income is below $25,000.”    

The MLK breakfast was sponsored by: the Prince George’s Chamber of Commerce, Prince George’s Community College, Southern Management Corporation, Wegmans, and Morgan Stanley.  Visit www.uncf.org/dmv to learn more about the organization and to make a donation.

Dr. Jonathan Mathis discusses Honor Your Future Now campaign

Late in 2015, I was approached with an opportunity to conduct an interview with Hill Harper regarding his collaboration with the National Honor Society and its “Honor Your Future Now” campaign.  I was subsequently given the opportunity to interview the director of the National Honor Society Dr. Jonathan Mathis.  The following is my follow up interview with Dr. Mathis.

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An interview was recently granted with Hill Harper to discuss the National Honor Society’s Honor Your Future Now Campaign, an effort to get young people, particularly those planning to go off to college, to think about their next steps.  A second interview was granted this time with the director of the National Honor Society, Dr. Jonathan Mathis.  In this interview Dr. Mathis, who has had a love for education his entire life, as well as helping students actualize their dreams, discusses the importance of families proactively planning for their student’s college education; particularly the all-important financial aspect.  He also discusses resources that the National Honor Society has made available to plan for college, not just for its members, but to all students.

Anwar Dunbar:  Hello Jonathan.  First, thank you for this opportunity to interview you and ask you some more questions about Honor Your Future Now.  As you know, I recently spoke with Hill Harper about the campaign. As the Director of the National Honor Society, what can you tell the audience about your organization and the campaign?

Jonathan Mathis:  I can start by giving a few words about Honor Your Future Now.  The National Honor Society and the National Association of Secondary School Principals are really excited about this particular campaign because the narrative is to encourage all students to envision their future selves, and to look at how we can help prepare middle and high school students to start thinking about college, their careers and a lifetime of success.  So for me this campaign is really important and special because we offer expert advice, programs and resources not only to our Honor Society members, but to a general, wider public audience that will focus on helping students to get to, and through college, including how they will pay for college.

AD: Just for a little bit of context here, I want to go back and ask you a basic question.  First I’m going to front it though, by saying that when I was in high school I wasn’t the most focused student academically, and I do remember having a National Honor Society Chapter at my high school (Hutch-Tech High School in Buffalo, NY).  For the readers, can you just briefly tell what the National Honor Society is as an organization?  Do you all have chapters at every high school?  What was it set up to do?

JM:  Sure.  For nearly 100 years the National Honor Society and the National Junior Honor Society have empowered students to excel at four key pillars: scholarship, service, leadership and character, with a fifth pillar at the middle school level – citizenship.  The National Honor Societies thus recognize and foster one million students each year to be engaged in their schools, to be empowered to lead change, and to be active in their communities, so when we look at Honor Your Future Now we’re not only talking to our Honor Society members, but to the broader public.  Let’s continue to plan for our future success now.  Let’s cultivate ourselves with experiences and resources that will celebrate who we envision ourselves to be.  There are 25,000 chapters active at the Honor Society and the Junior Honor Society level, at both the high school and middle school levels.

AD:  And just for the lay person, what are the requirements for joining?  Do you have to have a 4.0 grade point average (gpa), for example?

JM:  The national guideline is for students to have at least a 3.0 minimum gpa, and again to celebrate students within their school who have demonstrated scholarship, leadership, service and character.  At the middle level citizenship is important too.  We expect to see students inducted into the National Honor Society who are seen as leaders in their school community, and also in their external community.

AD:  Okay let’s circle back and focus on Honor Your Future Now.  What was the impetus for this campaign?  Why did the National Honor Society feel the need to start this?  It sounds like there’s a component to help students navigate college and it sounds like there’s a financial component as well.  Is there a need to help students navigate college?  Are there skills or values that have been lost?

JM:  You know, you bring up a great question.  There’s been some new research that we commissioned here at the National Honor Society that led us to find that 50% of college-seeking students worry that they’ll be unable to pay for their college education, so when you hear that statistic alone we start to wonder; How can we dismantle the myths?  How do we provide additional resources?  We also found that 40% of the students said that they still need help trying to figure out how to apply for scholarships and 33% of students said that they would need more information just about the process.  Based on that research we developed the additional programming and resources that begin to share this pertinent information, especially at this time of year when most college-seeking students are finding out whether or not they’ve been accepted to their school of choice, and how they may be able to finance their education.

So, for example, we know that Jan. 1 is the opening of the Free Application for Federal Student Aid (FAFSA), and we encourage students to complete that application and submit their FAFSA as soon as possible because the professionals in the field know that those federal dollars are packaged on a first come first serve basis.  So if we want to help students to address these gaps in information and their concerns about financing their education, we really want to engage families and students as early as possible.  Therefore, providing that expert advice and information can help alleviate many of those concerns.

AD:  Is the Honor Your Future Now Campaign focused for the most part on the financial component or were there other points that you all wanted to address?

JM:  Well, just one other piece about the financial component. On our Honor Your Future Now website, we talk about what students need to think about in terms of being a leader in their school and a successful student. But as we think about this time of year, the conversation in schools across the country is how do you prepare to enroll in college, so we provide timelines for the various academic years and, as we think about college, we offer information in three ways.  We ask students and families to think about their own resources first.  Second, we’re encouraging them to get financial aid by completing the Free Application for Federal Student Aid (FAFSA) and things of that nature.  Third, we ask students to consider ways to decrease costs.

So when we say consider your own resources, we help provide information around savings accounts and 529 college savings plans and, for our National Junior Honor Society members, the National Honor Society has introduced an outstanding achievement award that could provide students with a savings account.  When we talk about financial aid we’re really getting students to understand the: need-based aid and the merit-based aid, and how to go about completing the FAFSA and to secure the grants, the loans and the federal work study, and the merit based aid.

When we’re talking about reducing college costs, we’re really talking about that pillar of scholarship, to say consider taking the advanced placement and the dual enrollment paths to limit the amount of time and money needed to complete the degree.  Right now we’re highlighting those things because of the time of year, but the Honor Your Future Now Campaign is really talking about a lifetime of success.  How can I become a leader in my community?  In what ways can I give back?  In what ways can I serve?  And given the timeliness of the conversation, we’re really excited about the opportunities and  the resources that we’re providing about getting to and through college.

AD:  You know, I just read something about that in a book called Smart is the New Rich by Christina Romans.  She recommended going through an accelerated program so students could finish early, thereby cutting the costs.  Is that what you were referring to?

JM: Right. Schools may offer a dual enrollment program.  So typically, you’re completing your high school diploma concurrent to your entry level college courses.  You may hear of it described as dual enrollment, early enrollment and concurrent enrollment, or early college-high school where you could potentially earn an associate’s degree before you graduate from high school.

AD:  Okay.  Does that sum up the message you wanted get out to the masses?

JM:  Yes, and it goes to your previous question about what other resources this campaign offers.  We really just encourage students and parents to plan early, think about the potential of a lifetime of success and what we can do now to really bring to light our future selves.  So when you visit the website, of course you’re going to find great information about how to charter a chapter if the school doesn’t have one; we also want to be sure that we’re equipping students to dream big and giving them the resources to make those dreams a reality.

AD:  Jonathan, I’m going to ask you one more question.  I asked Hill this, but as someone who has been as involved with education as you have been, and now overseeing the National Honor Society, in terms of getting today’s students to be successful, i.e. the Millennials, do you think they face any unique academic challenges?  Are there things that are different from when we were coming up in the 80s and the 90s?

JM: You know, I think there is a mix of challenge and opportunity.  When we think about the access to technology and the access to resources such as this website, that might not have existed for us.  I remember when I was looking for scholarships, I was sitting at the public library on snow days or professional development days for teachers.  If I had that day off, I would go look for scholarships.  Now for example, for our National Honor Society members, we just developed a search tool where they can have access to thousands of scholarships that they can apply to based on the pillars.  Those things didn’t exist for us.  So there’s a great deal of accessibility, but the question becomes now, how do we ensure that students who have access to a great amount of information are able to really decipher it in terms of what they need to do to execute those plans, and to achieve those goals, and how do they put it into action?  And when we look at the wide numbers of students to counselors in schools, we want to begin to help students make sense of the information they have access to.

AD:  Do you have any closing words?

JM:  I just want to encourage families and students to take advantage of the Honor Your Future Now campaign and to truly begin to plan for their future success now, and to take advantage of the resources. So continue to ask the questions and seek help to make it all possible.

AD:  Well thank you, Jonathan, for this wonderful opportunity to get this extremely important message out.

JM:  Thank you, Anwar.  I really appreciate your time this afternoon.

AD:  I have one last question concerning your background.  Being director the National Honor Society is a very impressive accomplishment with a far reaching impact.  Were you an educator who slowly worked your way up?  Or did you just happen to drop into this capacity by chance?

JM:   You know, to make a long story short, I always used to play school as kid so I’ve always loved what school looked like.  Professionally, I began my career working in college admissions, and then I served in a post-secondary institution, and then in a secondary school.  I served as the director of college counseling for a charter school, and I also served as an admissions counselor and a multicultural recruiter.  I spent a lot of time doing induction programs for new students.  I completed a Ph.D. in Urban Education Policy with a focus on this conversation we’re having around access and success for students, so my career has been and will continue to be around getting students to and through college.  It’s what I’m most passionate about, and you know, playing school as a kid and growing up on colleges campuses, I know few other places as well as I know colleges and high schools, so it’s truly a pleasure to serve in this capacity.  But it’s been my career and it will continue to be; helping students actualize their dreams.

To learn more about the resources for college planning discussed by Dr. Jonathan Mathis in this interview Honor Your Future Now.  Also see the National Honor Society’s infographic which describes the three components of paying for college.

To learn more about the resources for college planning discussed by Dr. Jonathan Mathis in this interview, visit Honor Your Future Now, and the infographic for the steps to applying to college.

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A review of Rogue One: A Star Wars Story

My brother Amahl Dunbar of the Swamp Media Group (producers of The Space Detective), and I recently wrote our first movie review for Marvel’s Dr. Strange.  As promised at the end of that piece, we’re back to review the latest installment of the Star Wars franchise; Rogue One: A Star Wars Story directed by Gareth Edwards.  The following is our discussion and analysis of Rogue One.  Please be advised that if you haven’t seen the movie yet, this may spoil it for you.

Anwar:  First off bro welcome back for our second review, this time of Rogue One: A Star Wars Story.  We were children when Episodes IV-VI were produced and thus go way back with the Star Wars franchise.  I’m going to further date us and say that in addition to seeing the original movies, we also played with some of the original toys made by Kenner – the action figures, ships, and vehicles.  That was a great time to be a child.  We were also young enough and of sound mind when the prequels were produced – Episodes I-III, and recently the continuation of the series with Episode VII: The Force Awakens.  Rogue One: A Star Wars Story is interesting conceptually in that it isn’t officially one of the “Episodes”, but instead is in itself a prequel which chronologically takes place between Episodes III and IV.  Do you have any opening comments or thoughts?

Amahl: Yes.  The tone of Rogue One was set early in the film when the Mother of the key character was killed off as you’ll describe.   That let the audience know that this was going to be a serious story in the Star Wars universe.

Anwar:  Okay so in terms of what Rogue One: A Star Wars Story is about, it takes place after Episode III: The Revenge of the Sith, where we got a glimpse of the early stages of the Death Star being constructed.  By the way in terms of storytelling, at least in the movies, the Star Wars films never really mark time, like Star Trek does.  We only know that the story is taking place, “Long ago in a galaxy far, far away,” the hallmark intro of the films which was omitted from this one in addition to the crawling introductory passage.

Going back to the story, at the end of Episode III, we got glimpses of Emperor Palpatine, Darth Vader and Grand Moff Tarkin looking on as the Death Star was being built.  Rogue One starts with Imperial Director Orson Krennic (Ben Mendhelsohn) traveling to the planet Lah’Mu to re-enlist the help of engineer Galen Erso (Mads Mikkelsen) to help finish construction of the Death Star.  Erso who hoped to disappear into a life of agriculture and his wife Lyra (Valene Kane) who is murdered during the confrontation, have a daughter named Jyn who escapes, and is found by their ally Saw Gerrera (Forest Whitaker).

Fifteen years later, Jyn (Felicity Jones) grows up and is a prisoner of the Empire.  She is rescued by Cassian Andor (Diego Luna) of the Rebellion and his reprogrammed Imperial Droid K-2SO (Alan Tudyk) and is asked to help find Saw Gerrera who himself is sought out by an Imperial pilot named Bohdi Rook (Riz Ahmed).  Rook was actually sent by Galen Erso to reveal that the Death Star was built with a built in vulnerability.  Under orders from the Rebellion, Jyn and Cassian travel to the once Jedi- home world of Jedda where the Empire is extracting Kybar Crystals which were used to power the Jedi’s lightsabers but are now also going to be used as the power source for the new Death Star.  There on Jedda, Jyn finds Saw Gerrera, and learns her father’s secret about the Death Star setting the stage for the remainder of the story which involves some familiar faces and some hallmarks of the Star Wars franchise.

So that’s the basic premise of the film without completely giving away the second half of it which I’m sure Lucas Film will appreciate.  Darth Vader does appear, and in terms of the significance of the name “Rogue One”, you’ll have to see the movie, but it is cleverly woven into the script and story.

Okay bro.  With all of that being said, do you have any thoughts on the movie?  What stood out to you about?  The story?  The dialogue?  The imagery?  The visual effects?  One of the things that stood out to me was the diversity of the cast ethnically, and in terms of the protagonist being female in addition to many of the Rebel leaders and even pilots and soldiers.

Amahl:  What stood out to me was how much Rogue One reminded me of playing the Star Wars video games whether they be of the action or adventure genre – avid gamers understand the difference between the two.  Whenever the main characters (and the audience) went to a different planet for example, there was either a person of interest to contact, or a location to be sabotaged, robbed or disabled.  Also, the martial arts action star, Donny Yen (IP Man trilogy), plays a blind Jedi with no light saber.  If anyone in a Star Wars movie should’ve wielded a light saber, it should’ve been Donny.  That’s like putting Bruce Lee or Jackie Chan, in a Star Wars movie without a light saber.

Anwar:  Interesting.  In terms of your reference to video games, Rogue One did remind me of Star Wars: Knights of the Old Republic which completely sucked me into its world back in 2004 when I was in graduate school.  Hours would blow by when playing that game.  Early in the game, your party escapes from the planet Taris just before Darth Malak’s Leviathan ship destroys it, and in Rogue One, Jyn’s party escapes from Jeddha after the Death Star unleashes its initial deadly blast.

I had to see Rogue One twice to take in all of the minute details and remember all of the names.  It was similar to some of the other movies in that it started off with a character from humble beginnings who ends up being the main protagonist.  It had more of a dark, gritty, and tough feel about it as Jyn starts off as an adult as a prisoner of the Empire.  Cassian is a spy whose main job is gathering intelligence at any cost, and in some instances assassinating targets.  In this regard it really felt like what’s happening in our world now.  I was surprised that Saw Gerrera didn’t last longer in the story.  Speaking of which, I liked how they showed him inhaling that drug through his gas mask showing that the years of opposing the Empire had taken a toll on his soul and spirit causing him to have to self-medicate.

Amahl: Absolutely, Forrest Whitaker’s character Saw Gerrera was very interesting.  They could’ve done a flashback scene showing why he needed full prosthetic legs or the abdomen prosthetic.  That was a nod to the prosthetics Darth Vader needs to stay alive.   In the Star Wars universe, if you need prosthetics the audience is usually shown why the prosthetics are necessary.  Also, all prosthetics are not created equal.  Darth Vader’s robotic limbs look high end and state of the art.  Saw Gerrera’s robot limbs looked like they were bolted on from the Sanford & Son junk yard.

Anwar: That’s a good point.  When the scene opened up showing him years later and focusing on his legs, I thought we were about to see something like General Grievous.

Consistent with Episode III, there wasn’t a strong Jedi presence in this movie as most of them were killed off except for Master Yoda and Obi-Wan Kenobi who is alluded to by Bail Organa (Jimmy Smits) during the film.  It was also interesting that the movie took us to Mustafar and we got to see how Darth Vader’s organics are sustained.  It was kind of eerie to see.

Did you have any favorite characters?  I think my favorite characters were K-2SO and Director Krennic.

Amahl:  The cameos were great for those who caught them.  There were many including Bail Organa as you mentioned.  I didn’t have any favorite characters, but I also enjoyed the droid character, K-2SO.  This droid was wonderfully unpredictable and stole every scene he was in. You never knew what he was going to do or say.

Anwar:  What are your thoughts on the visual effects?  I was impressed by how they CGI’d Grand Moff Tarkin (Peter Cushing and Guy Henry), Princess Leia (Carrie Fischer and Ingvild Deila), and some of the other characters.  In the final battle of Scarif, I think they also CGI’d the Red- and Gold-Leaders who were actually in Episode IV: A New Hope during the Rebel assault on the Death Star.   I also thought it was cool that they showed us the two thugs that confront Luke and Obi-Wan Kenobi at the Mos Eisley Space Port in Episode IV as well – Dr. Cornelius Evazan and Ponda Baba.

Amahl:  The overall visual effects of this installment were focused on size and scale.  The director and production artists showed just how large buildings or massive explosions look at the ground level, or points of view from ships and satellites.  The explosions seen from the Death Star’s point of view let the audience know just how destructive and unnecessary weapons of mass destruction truly are.

Anwar:  In terms of storytelling, I really like seeing conflicts between villains and enjoyed the rivalry between Krennic and Tarkin.  The writers also showed us that Darth Vader never seemed to fully buy into the power of the Death Star – something we are shown in Episode IV where he warns Tarkin and the others that, “The ability to destroy a planet is insignificant next to the power of the force,” just before he uses his force choke again as Admiral Motti who belittles Vader for his belief in his “Ancient religion”.  I love that scene.  Oh and Vader uses the choke again in this movie.

Amahl:    Yes exactly Anwar, from a story telling point of view,  characters like Jar Jar Binks would’ve had no place in Rogue One.  This story was too serious for the buffoonery of characters created for children.

Anwar:  What did you think about the ending?  Rogue One leaves off with Princess Leia receiving the plans.  I would have preferred to have the ending a little more open ended and left to the imagination such as Jyn and Cassian transmitting the plans and wondering if they were actually received by the Rebellion – something to that effect.  That’s just me as a writer.

Amahl:  For me the cameo by a digital Leia was too much.  It was kind of like eating a dessert that’s too sweet.   Instead of showing the face of the digital double, they could’ve used an actual human body double with the white hood draped over her face.  Or do an over the shoulder shot (an OTS shot), showing the classic Leia double bun hair style.

Anwar:  Agree.  Speaking of Carrie Fisher, I’d like to dedicate this review to her and her mother Debbie Reynolds who both passed away recently.  Carrie Fisher was an icon.  She was most known for her role as Princess Leia in Star Wars and was a fixture in many of our childhoods, but she played in a lot of other notable films as well, and she will be missed.

Okay bro I guess that wraps it up.  It’ll be interesting to see if Lucas Film generates any further backstories for us, or if all of the new productions will simply move us forward from Episode VII.  We should try to reconvene and review Hidden Figures – not a Super Hero or Sci-Fi film, but instead and historical piece involving the contributions of a group of black women to Astronomy which is an important story.  After that it’ll definitely be Spider-Man: Homecoming.  Based on the trailer, it looks like it’s going to be great.

What’s your twitter handle just in case other enthusiasts want to follow and interact with you?

Amahl:  It’s @amahldunbar.

Anwar:  My Twitter handle is @BWArePowerful .

Thank you for taking the time to read this review. If you enjoyed this review, you might also enjoy:
A review of Marvel’s Black Panther
A review of Marvel’s Thor: Ragnarok
A review of Marvel’s Spider Man: Homecoming
A review of Marvel’s Dr. Strange
A review of DC’s Justice League
A review of Blade Runner 2049

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JetBlue discusses initial findings from book vending machine program part two

Earlier this year I was granted a second interview with JetBlue regarding its book vending machine program.    JetBlue piloted the program and an associated study in southeast Washington DC seeking to determine whether or not making books more readily available to neighborhoods like Anacostia would increase the reading skills of children living there.  The following interview with Icema Gibbs of JetBlue was previously unpublished as it was conducted and finalized just before the Examiner shut down its operations.  At the time of the interview, Jet Blue was embarking on the second year of the vending machine study (see part one) in addition to expanding it into other cities such as Detroit.

During the summer of 2015, JetBlue and Random House partnered together on a study as part of the airline’s “Soar with Reading” Campaign.  The study looked at whether or not increasing the availability of books to residents in “Book Deserts” could reverse the low reading levels and perceived lack of interest in reading typically associated with lower income neighborhoods.  On June 9, 2016, Jet Blue granted interviews to discuss the initial results from the Book Vending Machine study with Dr. Susan Neuman who has conducted extensive research on ‘Book Deserts’ across America, and Icema Gibbs, JetBlue’s Director of Corporate Responsibility.  In part one, Susan Neuman discussed the initial findings of the program.  In part two, Icema Gibbs also discusses the study findings in addition to Jet Blue’s plans to expand the Soar with Reading Program into Detroit, MI.

Anwar Dunbar:  Hello, Icema.  It’s really good to talk with you again.  I asked Susan a bunch of questions, but I have one main question for you.  Is it true that you all are expanding ‘Soar with Reading’ into other markets?

Icema Gibbs:  You know all things equal, I think it would be our objective to expand as much as we can, but we just don’t have the budget to make it a year round program or to expand it beyond one city at a time.  Right now, we are going back to Anacostia with the vending machine component; our most successful location.  As you discussed with Susan, this time we’re testing the outcomes of the children, and we’re going to do that at a “Counterfactual” site and at the church, and really do a deep dive into trying to figure how what we’re doing makes an impact on the education of the child; their vocabulary and so forth.  We’re not abandoning the city we were in initially, but we’re spreading the program this year based on customer and crew member feedback to a new city, Detroit, where they will have an abundance of vending machines.

We’ll be there starting in July.  At the end of June, we’re having the kick-off celebration in Detroit and we will be in five locations there.

AD:  I asked Susan about which books were in the vending machines in Anacostia, and she said that you all were very particular about putting books with African American characters in the machines in terms of content and on the covers.

IG:  That’s absolutely a goal.  We worked with Random House to help us with this initiative so we’re using their roster of books.  Yes, we did consciously try to put as many books with children of color on the covers because you might have a diverse group of characters in the book, but if you don’t see it on the cover you might not know that.  We thought it was important for the kids to be able to see everybody that looks like them on the cover of the books, even more so this year.

AD:  With these being Random House books, do you have some of the titles handy?  I know Jack and Annie from the Magic Treehouse aren’t African American (laughing).

IG:  Sure.  No they aren’t African American, but they were very recognizable pictures in the airports.  And it has really helped people become more aware of the program because kids had a chance to see Jack and Annie, characters they are very familiar with.

So I don’t know if you know how we operated the vending machines, but we changed them every two weeks.  The host has to be really on top of what’s going on and continue to rotate the books regularly.  There are also different age groups.  Examples of titles for age four to five included:

So we have quite a few diverse titles which reflect diverse characters.  Christopher Grant is one of our writers and he wrote ‘Taking Flight’.  We have quite a few books that will speak to all demographics.

AD:  And these are all published by Random House?

IG:  Yes.

AD:  Susan talked about there being a lot of blaming the parents regarding the child’s reading level.  Her interpretation of the data generated is that making the books available is a major component to a child’s learning to read in lower income areas.

IG:  The reason that we wanted to form an Education Advisory Board is because we fly planes really well, and in terms of customer service, we’re probably the best in the business.  We do great things with our customers and we treat our crew members really well.  We don’t profess to be educational experts however.  We know what we read in the papers, but we convened an advisory board with Susan, who is really leading that charge, because we needed to understand some of the myths and what to look for.  We knew that parents wanted good things for their children.  You kind of know that regardless of wherever you are.  We knew that given an opportunity people would enjoy having free books.

Now when we talk about Anacostia and the lessons learned, it’s clear to me that people didn’t believe the books were free.  We had to put out signs that said, ‘Free Books’, because families thought there was a catch to it.  Parents were interested in getting books for their children and they were interested in reading with their children.  They were very interested in helping their children create libraries.  Thus, some of the stereotypes that you may have heard or read were dispelled by our study.  We did not see a parent who said, “No, I don’t want to you to read, don’t take a book,” or, “Reading is not important.”

We heard the comments of people standing in line.  We saw the parents going into the grocery stores who might have been going in to get some milk and said, “We don’t have time on the way in, but let’s stop on the way out.”  There were just so many people interested in obtaining books and in that geographic area, there were no books for them to purchase.  So for us to have been able to give out the books that we did through the vending machines really said that people were interested.

AD:  Yes, that’s definitely an important myth to dispel.  Susan and I discussed this – you all are of the opinion that the store proprietors should take on a leadership role in terms of stocking more books, but are there also roles for our elected officials and government?

IG:  I don’t know that there is a message here for our lawmakers and elected officials.  More so, I think that we have to look at offering opportunities and I don’t know if that stands with the lawmakers.  So it goes back to, “I own a business.  I care about my community.  Can I see if I can get some discounted books to put in my store?”  How do you make that happen?  When we first started this program with the vending machines, you were talking to some of your peers and the pushback we got so adamantly from one young lady was that there are libraries and that this is not necessary because there are libraries.  We talked with her a little bit further and expressed that we love the libraries.  We’re not competing with the libraries, but at the end of the day you give the book back at a library and these are books to keep.  Children who have the books to keep have a tendency to read them over and over again and to read them to other people.

It helps children to continue to build their vocabulary and gives them a conversation point when they go to school, or over the summer when they see their friends, especially if they’ve picked up the same book.  We saw that in the church where the kids would say, “We love this book…,” and finishing the sentences and just hearing about a book they had already read.  We were pleased with all of those types of situations that happened during the course of our time in Anacostia.

We’re not saying that during this election year there needs to be books in every retail outlet, but we want community leaders to stand up and say, “We need books in our community.”  We want churches and educators to talk to proprietors and tell them that we need books and they need to be reasonably priced.  They can’t be so high priced that you can’t afford them.  Everyone has smart phones and smart devices, and that’s also a way to get books, but they’re also relatively expensive. So how do you get equal access for everybody?

We found that many people didn’t have equal access to books, but when they did they enjoyed reading them and would come to get them.  When we sent out text messages people were able to opt into our program and we would text them that we were putting in new books and having reading sessions.  They would come to our locations and participate with us.  The parents were engaged in the education of their children, and they were engaged in taking books that they were able to choose.  It wasn’t a handout.  The kids were especially excited about being able to pick a book that they wanted.  It was really interesting last year for us – there was nothing better than seeing the light on the faces of the children who were able to select books and build their own library.

AD:  Another piece to this which goes beyond the scope of what we’re talking about is who actually owns the stores in the neighborhoods we’re discussing.

IG:  To be clear though, a business can be anything.  I think we first think of larger outlets, but if you are a barbershop or a hair salon, you could have books there as well.  You probably already have magazines and you can also invest in books as well, especially if the books are inexpensive.  If you can sell sunglasses you can also sell books.  So you’re right about who might own the retail outlets, but in all of these communities we should have access to books.  One thing I took for granted is that in most communities if you go into $0.99 stores, you can buy books.  I thought all $0.99 stores were alike, but in some areas they sold books and others they didn’t.

IG:  I have the locations where we’ll be in Detroit.  Are you interested?

AD:  Yes.

IG:  We will be at the following locations: the Northwest Activities Center, the Samaritan Center, the Matrix Center, Patton Park, and Rosedale Park Baptist Church.

AD:  Okay, very good.  I’m sure they’ll be very happy to have you guys there.  Do you have any closing comments?

IG:  We’re very happy about ‘Soar with Reading’ this year and we hope you’ll be able to come out and see it.

AD:  Okay, well if you let me know in advance, I can put it on the calendar.

A special thank you is extended to JetBlue for allowing me to capture their important effort and study.  If you liked part one of this interview, please share it, and leave any thoughts and comments below.