Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct Examiner.com, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

Why Your Business Needs To Outsource IT

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. When in business, it’s important to understand which functions to retain in house and which ones to outsource. Many business outsource their Information Technology services (IT), and as out technology continues to rapidly evolve, this often makes the most sense. The following contributed post is entitled, Why Your Business Needs To Outsource IT.

* * *

Image Credit Pixabay.com License cc0

If you want a thriving business, you need to be in control. If you want success in everything that you do, you need to be innovative. If you’re going to beat your competition and lead the market, then you need to be a leader within your organization. But how productive are you really? How many of these areas are you slipping in because you’ve not got the time and resources free to do them? How much of your day is taken up with other areas such as dealing with IT problems, or managing administration, recruitment, and payroll?

If the answer is that you are not spending time on the core aspects of your business, then you need to start making some changes. You need to free yourself up, along with your other significant team members. You need to have the time on your hands to worry about the things that make you profit.

Yes, all of the areas mentioned are significant. Without payrolling, your staff would not come to work. Without recruitment, they would not exist. And importantly, without an IT system, your company would operate very slowly and fail to capture any business in this digital era.

But you can have all of those things, and not do them yourself. Employing teams of staff to handle these parts of your business can be very costly. However, there is a much easier option. Outsourcing your business support tasks can be a constructive way of freeing up your resources to allow you to become much more productive.

Outsourcing Your IT Needs

Whether you need support managing your Microsoft Office 365 accounts or your cloud-based systems, bringing in the services of an outside IT company could improve your business immensely. You may need someone to keep your network secure or to carry out regular audits to make sure you are fully compliant with data protection regulations. Handling your customer’s information is a big responsibility, so having experts to help you with this can relieve much of the burden.

Expert Support When You Need It Most

Having someone with the highest level of experience available to you at all times will no doubt take a great deal of the pressure of you. It will give you a huge peace of mind that your business is in safe hands. To employ a team of people with the experience needed to run your IT systems in the manner that you require would be a costly and timely undertaking. Having managed IT services will mean you get access to this skill level at a fracture of the cost.

Move With The Times

The times are always changing, and tomorrow’s significant innovations in the tech world will be making your competitor’s businesses even more successful before you know it. If you want success, you will need to be ahead of the game. Having the support of a leading tech support company will help you to learn about and incorporate innovations that may be of benefit to your organization before it is too late.

Take These Steps to Get The Best From Your Employees

The first principle of my blog is Creating Ecosystems of Success. Two of its key focuses are Financial Literacy/Money and Business/Entrepreneurship. One of the keys to success in business or any business is keeping your employees happy. Getting the best from your employees will bode well for your organization. The following contributed post is entitled, Take These Steps to Get The Best From Your Employees.

* * *

(Pixabay CC0)

When it comes to your workplace, we can guarantee two things are true.

1. You want your employees to work as hard as they possibly can.

And…

2. Your employees want to live up to their potential.

However, problems arise when your employees aren’t given the tools they need for the jobs they have to do. When they are underequipped to take on certain tasks, slowdown will occur. And the upshot of all this?

1. Feelings of frustration from yourself when your employees underperform.

And…

2. Feelings of frustration from your employees when they are prevented from being the best of themselves.

And the upshot of this?

You get annoyed with your employees, and your employees become disgruntled when you complain to them. They might then become less productive because of their inevitable low morale.

To alleviate the problem, you need to take the relevant steps.

Step 1: Provide your employees with the correct tools

It’s not just about giving them the obvious. If you run an office-based business, you know you need to give your employees a computer. Its also about giving your employees the tools they need to work efficiently. It’s about giving your employees the tools they need to make light work of any tasks they find complicated. With the correct tools, your employees will get work done, and they will then feel a sense of accomplishment. You will be happy; they will be happy.

So, think about the people you employ and provide them with the relevant tools and tech for the jobs they have to do. As examples, you might provide your sales team with CRM software, as used correctly, this will give your employees the ability to identify sales opportunities. They will then stand a better chance of meeting the targets you have set them. And you might simplify administrative processes in your HR department with HR management software. This is useful for your team, as the software will streamline their day and help them work in a more efficient way. They will then have the ability to get through their to-do lists without having to commit to overtime. The result of both of these examples? Happier employees, a happier you, and a better business.

Extra tip: The linked software is also good for analyzing employee performance, so use this tool to ensure you are able to get the best from them. This might include an adherance to the suggestions in this article.

Step 2: Ensure your employees work to their skillset

When your employees are taking parts in jobs they are skilled to manage; you can guarantee better staff morale and greater productivity. The opposite is true if you give them tasks they are ill-equipped to handle, as they will work at a slower pace, make mistakes, and consequently, feel dissatisfied in their roles. You will feel dissatisfied too when work doesn’t isn’t completed on time and to a quality level.

So, ensure your employees work to their skill set. Don’t give them tasks that are far removed from the responsibilities you set out on their job descriptions. With a view to the advice we gave you in this article, outsource those tasks that aren’t able to be completed successfully in-house, or if you have the budget to do so, employ new people onto your team with the additional skills that are needed. Your employees will then experience greater job satisfaction when they are allowed to get on with the jobs they are proficient in, and there will then be an upturn in staff morale when you then praise rather than complain to them about the work they have turned in. Consequently, they will have the motivation to give your business the best of themselves because you have given them the opportunity to be the best of themselves!

Finally

It only takes a couple of simple steps to get the best from your employees, so follow our suggestions, and relate them to your business. Then, as your employees experience success, so will you when your business grows as a result of their improved efforts at work.

Thanks for reading.

Securing A Regular & Repeatable Customer Experience Every Time

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. One of the keys to being successful in business is assuring a quality experience for your customer base every time. Doing so will increase the likelihood of their repeat business and drawing new customers. The following contributed post is entitled, Securing A Regular & Repeatable Customer Experience Every Time.

* * *

Pexels – CC0 License

There are many ‘R’s’ in business life. Respectability, restraint, results, restructuring, but perhaps chief among them all is the term ‘reliability.’ As a firm, more than the highest-quality products, the cheapest offering, the most prestigious reputation, you should value reliability. Now, this must be viewed in a positive light of course. To be reliably awful or reliably underdeliver is not a solid way to success, but again, it is reliable in how it will lead to those results.

As a firm, reliability in a positive sense is everything. You need the tenth time a customer opens your product to be as worthwhile as the first time. You need to ensure that your safety standards are exceptional to the point where they can be relied upon time and time again. For this and more, it is important to understand how to integrate worthwhile systems into your manufacturing process, to ensure that your customer experience is a reliably positive one every single time. Let us consider how that might be achieved, and with the following advice, better your development:]

Consider Every Step Of The Customer Experience

Considering every single step of the customer experience is vital if you are to make the best decisions going forward. For example, how is the item packaged? How might it be delivered to the customer? How will they unveil the package, or how are they greeted when they come into the store? Are the prices consistent between your online presence and your in-store goods? Do your service professionals offer a refreshment every time in business meetings that are applicable? When you consider each step of the customer experience, you are much more likely to find smaller inconsistencies and consider if they are welcome or not.

Utilize Great Suppliers

You’d be surprised how a learned customer can detect changes in your supply. For example, if a restaurant switches from fresh to frozen calamari, almost everyone will notice it, despite how much money the head chef could be saving at that point. This is why excellent providers that give a completely professional service, such as Mobile Paint, can make the true difference over time. It’s more than just a simple game or a means of placating the most discerning of your customers. It’s something within which you depend on, and additionally, the better suppliers can help you curate your protect to only upgrade, never downgrade your offering if making changes.

Keep Investing In Your Support

The hallmark of any great business is how effective they are at providing their customer support. Securing a regular and repeatable customer experience every time is indicative of staff that are well trained, hold times that are acceptable, and solutions that are always necessary and compromising in their output. This requires investment. It also requires careful manage of your metrics, such as considering how many support tickets were resolved successfully in a given year, and using that information to inform your future changes.

With this advice, you will become that reliable firm you hope to be.

Are These Fears Limiting Your Career Progression

The first principle of my blog is Creating Ecosystems of Success and a key focus is Career Discussions. Sometimes the obstacles holding us back from advancing in our careers is ourselves. Often it’s fear. The following contributed post is entitled, Are These Fears Limiting Your Career Progression.

* * *

(Pixabay CC0)

Are you bored with your current career position?

Do you regularly complain about your place on the career ladder?

Are you struggling to live on a low wage?

If so, then you need to take steps to progress in your career, whether that’s moving from an entry-level position in your own company, or be it moving into higher positions elsewhere if you have outgrown the company you are already working in.

But if you haven’t taken the necessary next steps yet, it could be down to the fears we suggest in this article. To move forward, you need to find ways to overcome them.

Fear #1: The fear that you aren’t good enough

What if you don’t have what it takes to manage new responsibilities? What if other people pick up on your weaknesses? What if you get fired for being bad in your new position?

These ‘what if’s’ are common to those who fear they aren’t good enough. However, if you already feel ready for career progression, then you might have what it takes after all. But even if you don’t, you can overcome this fear by taking the necessary steps to better yourself. So, you might take training courses to brush up on your skills, or you might consider a graduate degree that pertains to higher positions on your career path. You might also have the opportunity to learn key skills where you are now, so ask your boss for help, or speak to your colleagues for assistance.

By taking these steps, you will increase in confidence, and so the fear of not being good enough might disappear.

Fear #2: The fear of change

By moving into new positions within or outside of your company, you might be afraid of leaving the people you already have a working relationship with. Should you be ready to apply for executive jobs, you might be afraid of the responsibilities involved in a leadership position. If a move in your career necessitates a relocation, then you might be afraid of living and starting out somewhere new.

It’s the fear of change, of life being different, and while progression is a good thing, you might worry about the repercussions.

But here’s the thing. More often than not, change is a good thing.

In the examples we listed above, you might discover that you still have time to meet up with your existing colleagues while making new friendships along the way. You might enjoy a leadership role, not only because of the financial benefits but because you will have a hand in shaping a company too. And you might discover a wealth of new opportunities if you have to relocate, including the chance to meet new people and see other parts of the world.

Change doesn’t have to be a bad thing, and especially if you are worried that you are currently stagnating in your current position, you should consider the risk of change a viable one.

Finally

Listen, you don’t have to progress in your career. If you are happy where you, then fine. However, if you know you have more to offer your industry, and if you want to gain greater financial and personal rewards at work, then no matter what your fears are, you should face them head-on and take steps to conquer them. Your life might change for the better if you do.

Parental Alienation: Helping Men Stay As Fathers

The first principle of my blog is Creating Ecosystems of Success and a key focus is Health/Wellness. Despite current beliefs and trends, it’s most healthy for children to grow up with both parents. To reverse these trends, it’s important to think about what can be done to keep fathers around. The following contributed post is entitled, Parental Alienation: Helping Men Stay As Fathers.

* * *

No one ever hopes to go through a divorce but in modern society, divorce seems to be just as common as marriage. When this does occur, legally, it seems like there is a flaw in our system. Just 18% of fathers are given custody of their children. That’s a shocking statistic when you think about it. Fathers have to fight for the right to see their own children and still remain a positive force in their children’s upbringing. Anyone can see from a mile away that this is not fair. Regardless of what the parents feel about each other, the children should not be deprived of seeing both parents equally. This isn’t about the father versus the mother, it’s about giving our children a good upbringing and being a part of their lives without it being unfair for one side or the other. Parental alienation is almost exclusively felt on the father’s side, so what can we do about this?

Realize what fathers are

Both men and women bring different qualities to a child’s life. We often talk about great mothers are in the mainstream media, but we never get to hear how good an impact the father can have too. Fathers are known to teach children about hard work and standing up for themselves. Life lessons that will serve children well throughout their entire life. However fathers are also more likely to teach kids about finances and how they should take care of the money they earn. Mortgages, investments, pensions and much more are often discussed between fathers and their sons or daughters. Fathers also are more likely to teach their kids to be hardy, to tough it out and be strong. Although mothers can also do these things, it’s fathers are usually play this role in our children’s lives.

Not just a paycheck

Not only do fathers have to fight for their right to see their kids but very often, the family courts turn them into walking talking paychecks. However you never know when you’re going to fall on hard times and if you’re barely making enough to support yourself, paying child support could push you below the poverty line. If you need help to perhaps lower the payments you make speak to a child support attorney who is a specialist in this field. They know the rules around this like the back of their hand so they can find a way to explain to the courts in a convincing manner of your situation. No father wants to see their children go without, but it’s also not helpful to be so hounded for money that you end up going bankrupt.

A distant figure

Fathers can be great forces in their children’s lives but if they are away from them for too long, they simply become a distant figure. It’s much harder to re-enter their lives when they’re grown up than it is when they’re small. So fathers should not give up the fight in the courts and make sure they get to raise their kids.

Parental alienation is a big problem all throughout the Western world. It’s not good enough that just 18% of fathers get child custody rights. We must realize that fathers play a huge role in the upbringing of children and cannot be replaced by the state.

What Can Help To Make A Business More Efficient?

Buffer

“Efficiency has always been a key term in the world of business, and it’s not hard to find out why.”

Buffer

Two of the focus of my blog are Financial Literacy/Money and Business/Entrepreneurship. A key running a successful business in making it more efficient so that it runs like clockwork. There are a couple of keys to pay attention to. The following contributed post is entitled, What Can Help To Make A Business More Efficient?

* * *

Efficiency has always been a key term in the world of business, and it’s not hard to find out why. After all, the key point of any business is to make as much of a profit as possible out of whatever you are selling or whatever service you are offering. And that is something that relies heavily on working efficiently. Without a high efficiency, you are simply not going to make as much money as compared to how much you have spent, it really is that simple. Moreover, when a business is highly efficient, it makes life easier for the management, for the staff, and for the customers who need some help or need to make a complaint. With so many good reasons to be as efficient as possible, it can be hard to actually make it a reality. So what can you do to ensure that your business is running more efficiently?

Image Credit – CCO Licence

Strip Out Unnecessary Processes

It is worth having a kind of self-audit of the processes within your business if you want to make sure that it is being run as efficiently as possible, as you are likely to discover a few loose ends here and there. This is normal, but it is certainly something you will want to try and do something about if you want your business to be efficient. If you can identify any unnecessary processes which have accidentally been generated or have simply been forgotten about, you will find that you have a great opportunity in front of you: namely, to strip out and get rid of those processes, so that everything becomes simpler and easier. Any work that is unnecessary is taking away from the potential efficiency of your business, so this is important to bear in mind.

Collect & Analyze Data

If you are struggling to make it work, you might find that it is going to be a help to find some kind of way to collect and analyze data within your business about how you operate. Of course, that is the kind of thing that is much easier done with a readymade tool such as various business efficiency applications, so it’s worth looking into whether you could benefit from any of those. You might be surprised as to how much you can get from them, and that can really be a great way to ensure that you are making your business run much more efficiently in no time. In a sense, you are automating the automation, which only makes sense to do here.

Image Credit – CCO Licence

Better Staffing

The way that you staff your business says a lot about your potential for efficiency. Too many people means that you are not going to get things done right, and too few is going to be stressful and inefficient. So play around with the numbers until you get it right, and make sure that you hire the best of the best – the people who are going to actually work the hardest, and make the best job of it.

Optimize Your Resource Management

An efficient business will make the most of its resources. Whether we are talking about time, money, or materials, they know that it is all precious. Reducing waste and streamlining energy usage can significantly cut costs and boost your overall productivity. For example, for industries relying on precise gas usage, a gas flow meter will help you to monitor consumption. It will also help with preventing leaks and improving overall efficiency. Even small adjustments across different areas of the business will guarantee long-term savings and smoother operations.

What Could Enhance Your Local Community

The first principle of my blog is Creating Ecosystems of Success. If you’re involved in your city’s urban planning, you want to figure out how to get the most out of your area for your residents and your community. Addressing a few areas can make more community a place everyone will want to move to. The following contributed post is entitled, What Could Enhance Your Local Community.

* * *

When it comes to your local community, you may feel like you have a solid connection with it. It may have been a place that you grew up in, or somewhere that you have grown to love having recently moved into the area. However, is your local community thriving? More people are doing what they can to improve the areas they live, and because of that, it can benefit you in other ways such as an increase in property values. So what can you do to enhance your local community? Here are some of the best ways you can do it.

Image source – Pixabay – CC0 License

Add a golf course if you have the space

It is always going to be a good idea to encourage more recreational activities in your local area, and one of the ways you could do that is through opening up a golf course. It could be the type of golf course that has a clubhouse that can hold events, or just simple a recreational space that can be enjoyed by all. This is when you may need the help of experts in Golf Course Building Consultation to help come up with a plan and make sure that things are on the right path. This could be a great way to help encourage more activity in the community and give the local people lots more options.

Make fitness a focus

Fitness is really important for people to enjoy a healthy lifestyle, but often the worry of costs of gym membership can be too much. So this could be a great opportunity for the community to make fitness more of a focus. This could be easily done through things such as adding free equipment in the parks. They can be easy to install and makes fitness available for the masses. Then there is the introduction of bike lanes and pathways for runners. This encourages more people to feel confident in getting out and enjoying activities like this without the worry of getting in peoples way.

Encourage small businesses to thrive

The heart of the community is the small businesses and the shops that line the high street and the local area, and these are often the things that suffer within the community when things are not going the right way. The way that people can support their community is to shop locally and support the local businesses in the area. This can help them to thrive, and it can also help you to make the most of what you have on your doorstep.

Create local events all can get involved in

Finally, the last thing to consider doing would be to organise local events. This could be ones that have a family focus, or ones that are specific for businesses to get involved in. It brings people together and it can also be the perfect way to boost the economy in the area and make it thrive.

Let’s hope that these tips help you to encourage more people to enhance the local community in different ways.

Making Your Business Future Proof With The Cloud

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. Inventions such as the cloud have changed the world and how business is done. There are certain protections that the cloud can provide. The following contributed post is entitled, Making Your Business Future Proof With The Cloud.

* * *

When you’re just starting up and getting your team together, chances are you saw yourself working in a bright, airy office with plenty of natural light, the latest technology and perhaps even a handful of office plants to add that green touch.

The problem is that office space is expensive, technology is expensive and the plants need a lot of maintenance. While working together certainly adds to a sense of team cohesion, it might not be the only solution for collaborative working.

In this blog, we take a closer look at what it means for teams to work remotely using the latest Cloud-based technology, of which you’ll find more information on this website.

Staff First

As the boss you know that your staff are your greatest asset and finding fresh new ways to motivate them and boost productivity is an on-going challenge.

But rather than relying on gimmicks to keep them interested, take a look at what your staff value best. Chances are that a good balance between working and home life is going to come close to the top, if not top every single time.

It’s a brave move but why not give them that choice? Remote working is proven to be an option that enhances the lives of employees. It gives them more control over their working hours, it gives them the chance to balance family life around their job and spend more time with the people they love and care about. It also motivates them and pushes up productivity.

Image courtesy of Pixabay: CC0 licence

Money Second

It also saves you money. That beautiful office and all its associated costs and technology can disappear. The daily commute in whether on public transport or in the car goes away, helping your pocket and the environment. It’s a win-win in so many ways.

You probably will still want to meet with staff every now and again and there are options for this with co-working spaces and the chance to hire out meeting rooms on an ad hoc basis.

Your Security

It will have crossed your mind that Cloud-based working might not be the safest way of sharing and storing files but a lot has changed since this concept first started. Today’s Cloud services are fully managed and secure.

It will rely on your staff avoiding the use of open networks and sticking to password protected options but that doesn’t mean you should encounter any problems. On managed sites help is just a phone call or an email away, so any routine glitches should be sorted out quickly and easily.

Put your trust in the Cloud and take a chance on a new way of working that will save you money, inspire your staff and ultimately make you more efficient. Do your research and find a Cloud service provider that offers you great value for money and ticks all the right boxes when it comes to making your business future proof. Your wallet, your staff and your customers will all thank you for it.

How SEO Blog Posts Can Increase Profit

Four of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship, Blogging/Writing and Technology. The advent of Search Engine Optimization (SEO) has a created a new way of doing business for those involved. If you’re strictly writing for the love of it, or to increase your business, there are some keys to SEO. The following contributed post is entitled, How SEO Blog Posts Can Increase Profit.

* * *

The power of words is often overlooked and relatively neglected by small businesses that are just starting out. Of course, the quality of the product or service you’re selling needs to be top notch – you need to have something that proves itself worth your customers’ financial investment. However, if you’re going to sell your goods and services in the first place, you’re going to have to use carefully crafted words to get there.

Words can play a major role in any sale. From effective product descriptions to catchy product names. But this isn’t the sole role of words in marketing. You can also use words to encourage people to visit your website and become exposed to your goods in the first place. This process is often referred to as SEO.

SEO stands for search engine optimisation. It involves using words on your webpage that not only offer human value (introducing people to what you have on offer and why they should buy it), but also search engine value. You want your website to appear as highly in search engine results as possible. The best way to go about this? Using carefully chosen keywords in SEO based blog posts.

The infographic by rankfire.agency below should help to introduce you to this concept and help you start crafting your own high-quality SEO blog posts before you know it! This could all aid sales and boost overall profits!

Infographic Design By rankfire.agency

Getting Your Brand Out There: Tips For Small Start-ups

Two of the focuses of my are Financial Literacy/Money and Business/Entrepreneurship. Your brand is how the public gets to know your business. It’s like wise to get it out there circulating as often and as effectively as possible. The following contributed post is entitled, Getting Your Brand Out There: Tips For Small Start-ups.

* * *

Image Credit Pixabay.com License CC0
When you are starting your business, nobody will know who you are, or what you do. Creating the kind of brand recognition that you will need to be a success will take a great deal of time and effort. However, this is an area of your start-up planning that you cannot afford to overlook.

Understanding what your brand is yourself is the first step in communicating this to other people. Figure this out as early as possible. Work out what exactly you want to offer the world, and how you will go about it. Identify the core goals that are of significance to your company and create a mission statement that owns those values.

There are several ways of building a brand, and if you have a great deal of start-up capital, you can invest in the services of a branding specialist. However, for many companies who are in their earliest stages, this may not be financially viable. Here are a few ways that you can increase the awareness of your brand from day one, without having breaking the bank.

Brand All Company Vehicles

If you have any vehicles that are used by the company, you could look at getting branded vinyl with your company logo on them. Using the services of Lucent Graphic Solutions, you could create some stand-out graphics that will really get your name out there on the street.

This obviously will only have a limited reach, unless you have a large fleet of vehicles. But it does, however, create a sense of professionalism about your company.

Use Social Media To Full Effect

Harnessing the power of social media need not be expensive. You can go down the route of using sponsored posts, but there is no substitute for building up a reputation through engaging with followers and building up brand recognition with regular posts.

Social networking is now quite a broad church, and you may want to look at gaining exposure on a number of platforms. Create a professional profile on the sites that offer the best return for your demographic. If you want to capture the attention of a younger audience, you may want to look at Instagram and Snapchat. Whereas, if your appeal is wider, Facebook might be a good option.

Understanding your audience will allow you to create posts that are likely to appeal. And if you can elicit a reaction, then this will widen your audience through likes, comments, and shares. Be sure and build up a relationship with your following by replying to messages and comments, And remember, to always stay on brand with everything that you post online.

Sponsor Events

Offering up prizes in events is a good way of getting your name out there. If you can provide something worthwhile and desirable, then this will help you stand out even more. You need not spend too much, but the synergy of getting involved with causes that you put value in can do your brand a world of good.