Tag: Online

Hone Your Online Presence For Business Success

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. So much business in done online today and thus if you don’t know how to conduct business online then you’re at a considerable competitive disadvantage. It’s thus important to evolve and maximize the online tools for doing business. The following contributed post is entitled, Hone Your Online Presence For Business Success.

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If you want to compete in the twenty-first century, you need to hone your online presence to help your business to thrive. It’s not good enough to have a website and some social media channels. You need to use these media online to maximum effect to help expand your customer base, drive traffic to your little patch of the Internet, and to give your brand more exposure. Your business will need to compete with its industry rivals, some of which will have been market leaders for decades. Take a look at how you can hone your online presence for business success.

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Social Media

The power of social media cannot be underestimated. Many ventures even employ specialist social media managers or outsource their Facebook and Twitter updates to an offsite expert. Twitter gives you the opportunity to find your company voice. Customers are savvier than ever before and want to get to know what is at the heart of a business. They want to speak to a human, whether this is over the phone or online. Millennials are eager to communicate in a chatty and more informal tone rather than being confronted by a corporate voice.

Alongside Instagram, a highly visual media, and Facebook, the most popular social media interface, you can post meaningful and relevant content that directs traffic to your site. This can increase sales and profits for your startup. Make your content readable, and it could be shared widely, resulting in increased followers and more exposure for your brand.

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Wider Policy

It’s vital that you pay more than lip service to your digital marketing policy by creating a special section in your business plan dedicated to your online presence. This encompasses your social media channels, and also your website design, your SEO requirements, and your growth forecasts via analytics. As your digital marketing progresses, you may adapt your strategy. This can be detailed in your plan to keep a record of your online marketing journey. You don’t have to keep all of this in house, and instead, you could consider outsourcing your marketing requirements. This is convenient if you don’t have the staff team with the skills necessary to get your brand more visible online.

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Website

You could have an all singing and all dancing website that looks aesthetically beautiful. However, if no one knows about it, then this becomes pretty redundant. Instead, hone your online presence by managing your SEO effectively. Consider the keywords that your target market will search in Google and consider administering an AdWords campaign. With relevant keywords alongside a nuanced social media launch, you could find more people heading towards your homepage. If you are keen to drive more traffic to your site and shop pages, analyze where your traffic is coming from and how long they spend on your site. Doing this will dictate the direction of your digital marketing vision.

Follow this guide, and you can hone your online presence to ensure that your business will thrive.

Discover The Ways To Make Your Online Marketing Magnificent

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. With today’s world being highly digital, it’s important maximize your online marketing so that it’s as efficient as possible. The following contributed post is entitled, Discover The Ways To Make Your Online Marketing Magnificent.

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Each day, the only world is getting more competitive and this is true regardless of the business sector or industry that you are part of. If you are operating in the e-commerce sector then there will be hundreds of thousands of other sites that are selling the exact same or similar products to you. So, you’ll need to make sure that you are choosing the right price point and you definitely have to ensure that you have a USP. A USP is a unique selling point and is a key feature of your business that is going to help you stand out. This could be anything from rapid delivery times to exclusive offers. Of course, you have to go beyond the USP because you also need to make sure that you have fantastic marketing for your company as well.

Marketing will ensure that your business is noticed in the first place and that’s never going to be a complete guarantee. You’ll need to work to ensure that people take notice of your business brand and pay attention to what you can offer on the market. So, let’s explore some of the ways to ensure that your marketing campaign does stand out the right way.

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Dynamic Design

You should ensure that your business does have a dynamic marketing design because this feels more immersive. In other words, key parts of your brand profile should be moving and versatile. You need to ensure that it feels like something that an audience can not only connect with but be a part of. One of the easiest ways to do this is by exploring video marketing. But again, it needs to be the right type of video marketing. You need to make sure that you are connecting with an audience and delivering something more than what they might imagine.

One of the ways to do this is to utilize the latest tech to create videos that are part of your marketing campaign. For instance, you can think about exploring sites like Dr Drone. Here, you’ll find plenty of information on the different drones available, some of which have steadying technology. This will be perfect for capturing video that will be suitable for marketing and designing unique ads for your business.

Semantic Marketing

You need to think about the tech that customers are using when they are accessing the online world. Today, that means putting more of a focus on voice control technology. This has become more popular in recent years and more accessible. So, for instance, you can easily find that the majority of people will have a smart system in their home. It could be anything from Alexa to the Siri on their iPhone. This means that they will be able to search online by asking questions and that completely transforms the way that you should be approaching website optimization. Ultimately, you need to think about how you can ensure that you are directly connecting with the queries that your audience has. The best way to do this is to research the type of questions that they are asking and then provide a direct answer. In doing so, you are far more likely to end up higher in the SERPs. This is due to the fact that you are going to be able to provide the high-value content that your customers are depending on and that Google wants to see on a website that reaches page one. You might even end up with your website being chosen as a featured snippet. This is going to push claims for your business through the roof.

Personalization

Finally, you should make sure that you are exploring some of the ways that are going to help you personalize your business brand. This is going to make it easier for people to connect with your company and understand exactly what you can offer. Some of the key examples will include injecting fun into your social media profiles. It’s important to engage with customers the right way through social media. This means that it should be about simply promoting your brand or your product. You need to help them feel like they are connected with people behind your company rather than just a brand name.

We hope this helps you understand some of the key ways that you can guarantee your marketing is going to stand out online. In doing so, you’ll be able to ensure that your business is not forgotten by the market and that you do get a high level of attention your business brand deserves.

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What Online Dating Teaches You About Brick & Mortar

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. While online dating was made possible by technology, it can teach lots of lessons about brick and mortar businesses. There are strategies the process of online dating can teach individuals who are looking to start brick and mortar businesses. The following contributed post is entitled, What Online Dating Teaches You About Brick & Mortar.

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At first, it can be odd to put online dating and brick and mortar businesses in the same article. They don’t seem like they could have anything in common. But you would be wrong to dismiss their connection. Both rely on alertness, creative thinking, and ruthless decision-making for success. Indeed, online dating encourages users to decide without having met face-to-face the object of their interest. More often than not, you can’t get to know someone after only a quick chat online. As for brick and mortar businesses, tenants need to be quick to secure a location. Many also have to decide on whether or not to accept an offer from a landlord without having even visited the place. It’s not uncommon for business owners to sign on a shop space via a real estate agent or during online interaction. In other words, the skills required for a successful online date are very similar to the skills needed by brick and mortar businesses to protect their shop presence.

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Is it safe to go with the first choice?
Just like on an online dating platform, you can’t go with your gut instincts without doing your research when it comes to brick and mortar safety. Are you safe from physical damage? It’s a question that both daters and business owners ask themselves. The process of coming to an answer is the same. Indeed, the first worry before accepting an online invitation to a date is to ensure the arranged location for the meeting is safe. Similarly, brick and mortar business owners should evaluate the potential threats around the shop location before accepting an offer. Flood risk or high crime rates are dangers you need to understand, as they could put your business at risk.

Appreciate that it takes time to build a symbiotic relationship
Meeting someone for the first time is tricky. There are very few stories of love at first sight. It takes time to build a trust relationship, which is why online daters often agree to go on multiple dates and develop their bond before making a decision. The same principle applies to brick and mortar business owners. Whether you’re a tenant or you own the commercial property, you can’t turn the place you’ve first visited into a success overnight. Structural work, interior decor, and professional landscaping take time, as experts from https://www.neumannsmith.com/ explain to their clients. However, committing to the project and dedicating your energy to enhancing the property and creating a meaningful connection with your audience is the key to success. As such, it’s important to see what something could be if you were to invest work in it rather than expect things to be perfect from Day One.

Don’t be afraid to say no
Brick and mortar tenants, especially, need to review all their options before signing up for a deal that might seem too good to be true. Just like with online dating, if the object of your interest is still free despite their assumed qualities, it’s because there might be something fishy about them. As this article on https://www.bluevine.com explains, one of the first things to clarify with your landlord is the lease agreement. A fantastic location with an unsuitable lease agreement could be a blow to your business.

In conclusion, in many ways, online dating and brick and mortar businesses follow a similar path to success. Balancing research, knowledge-gathering, and long-term improvements with the hectic pace of a fast-moving environment is a delicate art to master.

How the Future of Education May Develop Online

Two of the focuses of my blog are General Education and Technology. While the Coronavirus/Covid-19 Pandemic/Crisis has created tremendous uncertainty for human health and our ways of life in general, it has also called into question the long-term education landscape. It’s been speculated that education will now move towards an increased digital paradigm. The following guest post is entitled, How the Future of Education May Develop Online.

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We have reached an age where advanced technology has become so deeply rooted in our daily lives and plays a major part in many of the core aspects of society. From recreation to work, everything is an amalgamation of celluloid, pixels, and wires. Another sector that has been steadily seeing its new face in technology is education.

These days, not only is tech integrated into lessons and curriculums, but it has also become a mode of learning in itself and a platform for teaching. From kindergarten to senior high school to post-graduate studies, online study has become the norm for millions of students in the new generation. This may beg the question, “is online schooling the future of education?”

The Virtual Shift

Learning toward different levels of education is available online, and some courses cater to shorter curriculums and specific topics alone. That is because, with the digital system, students have access to a vast library of different media and resources at their fingertips while being able to communicate with teachers and other students remotely.

Being able to share work in real-time and have hands-on activities also hasn’t been removed. Streaming platforms and cloud office applications have removed this limitation from students, no matter where they are as long as they have internet access. Even for those who aren’t in fully online schooling programs, data revealed that physical institutions are holding more and more online classes to cater to distance students. The same study even showed that over half of the students who still study on-campus also have at least one distance class they are taking.

As student sentiment gears toward the virtual space, institutions are also starting to put in resources toward making this work because it can be more cost-efficient and resolves a lot of the issues that come with having to go on-site. Operationally, this is beneficial as location no longer hinders potential enrollees and employees from joining a school. Both instructors and students can work remotely and no longer have to deal with commute issues, making the shift an attractive one in terms of finance and logistics.

Access Online

A major factor that is making online studying more lucrative is its accessibility. Different teaching and learning styles are catered to, and the flexibility in time allows people who have other obligations to be able to pursue an education.

One of the biggest things that also make it accessible is in terms of finances. Because the costs are different, you can often find an institution that offers online courses for a more affordable tuition fee. For this reason, different levels of financial status can still look into reliable schooling that is credited.

It can cater to those who live far, with barriers are removed and culture shock is lessened. For these reasons, it continues to grow each year as more and more individuals flock to the new educational sphere that they can pursue comfortably. With the recent health crisis in full boom, the world has mostly adopted this system and has seen its merits as people must continue to learn and go about their work from home. With all of those factors essentially making everybody shift to digital means, the future may just be up on a screen.

Online Shopping: Securing Your Private Data

Two of the focuses of my blog are Financial Literacy/Money and Technology. While online shopping has made our lives easier and in some ways more efficient, it has introduced new and unique dangers to us as well. There are unscrupulous individuals our there who are looking to take your personal data and information for theft. The following guest post is entitled, Online Shopping: Securing Your Private Data.

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Online shopping has become easy. You’re not only able to find the local or overseas products you want on the internet. You also have multiple options for shipping and payment. But all these ease can sometimes come with a price: your security.

Every time you click on the “check out” button, you’re entrusting sensitive information, like credit card numbers and PINs, e-mail addresses, and home and work addresses to an online store. When hackers get a hold of your personal details, your identity may be stolen. So you need to be consistently on-guard against security threats.

Follow these steps to safer online shopping:

Stick With Tried-and-Tested Sites

The Philippines has a wide variety of trusted online stores and marketplaces to choose from, like Lazada, Shopee, and Zalora. They have robust security and buyer protection policies. For overseas purchases, buying from Amazon and shipping to the Philippines through a forwarder is your best bet.

You may find some obscure online stores that provide deals that are too good to be true. It’s best to stay away from these shops or at least search them up on review sites, like Trustpilot to see if they really are legit. As for branded online shops, check with their official website or social media to see if they do own the store.

Look for a Private Connection

Every time you visit a reputable website, you’ll see a lock icon on your web browser’s address bar. This symbolizes that the site is encrypted. No one else can see or access what you download and upload on the site except you and the website’s servers and admin.

It may also be a sign that the site you’re visiting is legitimate. As such, you should look for this lock in every online store you visit to ensure your payment and personal information aren’t intercepted by cybercriminals.

Pay Smart

Credit and debit cards offer a convenient way to pay for your goods. However, using them to pay for products online may not be the safest route. Illegitimate online stores and data breaches on legitimate ones may cause your payment data to land in the hands of hackers.

Use a prepaid card from your bank, which you can load up with the exact amount of the product, plus the shipping fee. Unlike credit cards, which have spending limits, prepaid cards are useless to cybercriminals when they’re empty. Cash on delivery is great as well, as you get to receive the product and inspect its packaging before actually paying for it.

If you have no choice but to use your credit or debit card, however, consistently check your transaction history on your bank’s website. If there are products you’re sure you didn’t pay for, call the provider immediately to file a dispute and get your money back.

Buying from online stores is a great way to get the local and foreign products you’ve always wanted. As convenient as they are, however, you should practice caution when buying from them. Consider these suggestions for a safe and secure online shopping experience every time.

Your Business During Lockdown: How The Online World Could Change The Way You Do Business

Three of the focuses of my blog are Current Events, Financial Literacy/Money and Business/Entrepreneurship. During the Coronavirus/Covid-19 lockdown, many businesses have done okay because they’re doing business online which doesn’t require coming into personal contact with people. The following contributed post is entitled, Your Business During Lockdown: How The Online World Could Change The Way You Do.

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We are in a very uncertain and unique time of our lives right now. With a lot of the world grinding to a halt, it can mean that you start to worry about your business. Running a business even in normal times can be quite difficult. Starting out, finding investment and launching your new business venture always seems uncertain at the beginning, and with so many businesses failing in that crucial first year you may think you are out of deep water, only to find that you are now in a period of time that seems more uncertain than ever. Especially if you rely on people dealing with your business face to face, such as providing a service or even having a shop that you would normally sell from.

So what can you do? Many businesses have had to diversify and change their processes, and this can mean utilising the online and digital world more than you have ever done before. It can seem daunting at first, but there are so many ways that you can enhance your business this way and this could present a whole new line of opportunity for your business to grow and develop in the future. With that in mind, here are some of the ways that the online world might start to change the way you do business moving forward.

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A social media strategy

One of the first things to think about would be to develop a new social media strategy. More people are having to stay indoors and that can mean that more time is spent browsing their social media channels and platforms. So now more than ever your business needs to be relevant and visual online. Coming up with a new social media strategy is a great way to make your content relevant and consistent. You can also ensure that you use this time to engage with your audience and also reply to direct messages and comments. Humanising your business in some way will help you to appear relatable, especially in these uncertain times. You could also use social media to offer up content or even a freebie to entice people to look into your business and what you can offer in more detail. Many have offered free online resources or shared video content to highlight their business in a different way.

Updating your website

You may have had a basic website to get you this far., but now you can use the time to enhance your website and add different pages to it. This might be looking at your ecommerce shop and making it easier for people to buy products or order services from you. It might be that you create more content for the website, or improve things such as explanations for the products and services that you provide. This could be the ideal time to look at making these changes so that you can make your website more appealing when people click through to it.

Having an up to date CRM system

Another thing that you might want to sort now that you have some time is your customer relationship management system. Now more than ever you will want to look after the customers and clients that you have, as well as attracting new ones into your business. This is when you want to update your system and also correct any information that might be incorrect. You could use the time to contact these customers directly, be that on email address or calling them to ensure that you have the right details. This might also be the perfect time for some data capture, so if you don’t have email addresses, for example, which can be an excellent way to directly market your customer base, then you could try and find out this information and update your records accordingly.

Taking advantage of alternative marketing methods

Now that you have lost one of the main sources of marketing, which could be face to ace business, you may want to think about alternative methods. It could be that you look at prospecting and suing things like the Drop Cowboy Ringless Voicemail to advertise and make contact with customers. You could look at creating an email newsletter where you could keep existing as well as new customers up to date with your offers and what your business is doing during these unprecedented times.

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Making the most of remote working options

Now that you are unable to work in your office or retail premises, you may have to start getting a little more investive with your remote working options. Things like video calling have proven really popular during the lockdown period. Skype and Zoom are excellent ways to create video conferencing and meetings and allows you to communicate as well as you could be doing physically. You could also look at things such as email communication as well as phone calls. You may still be able to operate your business, even from home.

Finding other ways to expand your business

During these times you may not be fully operational or able to provide a full service from your business, so you may want to seize the opportunity to try and find other ways to expand and diversify your business. This might be things such as a blog as an extension to your business, where you can collaborate with other businesses and create sponsored content. It might be that you create a product that can be supplied during this time, or provide a service in a different way. It is now time to think outside of the box and look for different ways where you can enhance your business and continue to make a profit and be successful.

Using the time to take on the jobs you wouldn’t normally get to

Finally, you could use this time to do things that you might not normally have done. It could be that you improve the content on your website and take more notice of things like search engine optimization. Sometimes these administrative tasks can take up a lot of your time, but now that you have the lockdown period you can really see it as an opportunity and not a hindrance.

Let’s hope these tips help you when it comes to your business in lockdown.

How To Earn A Little Cash Online

Two of the focuses of my blog are Financial Literacy/Money and Technology. The internet has created numerous opportunities to create extra cash online. One must think beyond their full-time job though to discover the limitless opportunities at their fingertips. The following contributed post is entitled, How To Earn A Little Cash Online.

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If you are one of many people that would love to see their bank balance looking a little fatter every month, you have quite possibly been throwing as many ideas around that big old brain of yours trying to figure out a way to do this.

Well, while some years ago it wasn’t exactly viable to earn a lot of money online from the comfort of your own home, many things have now changed, and you have so many opportunities it’s tough to know where to begin.

Whether you are looking to replace your full-time job or just boost your income, there is now pretty much something for everybody to get their teeth stuck into. Whether you want to invest a little or start a little side business, there has never been a better time than now.

In this post, we are going to be taking a look at some of the ways you may be able to earn a little extra cash online. While there may be some ways to seriously boost your income, today we are going to look at things that can just give you that something extra so you can treat yourself or your family when the time comes.

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Third-Party Selling

We are going to start with something that very few people seem to do, and it truly is a great way to boost your income.

Third-party selling is a simple concept where you strike a deal with another company, and you both profit from it. So, you may have seen companies on eBay selling watches, or jewelry that is relatively cheap and quite popular.

Well, all you need to do, with the permission of the owner, is to advertise and sell the item at a slightly higher price. Why do this? Well, you never have to have the product, and you don’t even have to ship it.

The concept is simple, when you sell the product, you then go on to place the order with the main seller, and they dispatch it to the buyer. By doing this, both you and the seller are making money, and the amount of work you need to put in is very little.

Small Investments

The last thing we are going to look at is small investments that you can get into online. Nowadays, it’s easier than ever to invest, and the internet makes it safer than ever too.

While in the past investment was a playground for the rich, today it’s something pretty much anybody can have a go at. Whether you are looking to buy tether or a few small stocks in an upcoming business, it can be fairly risk-free at low levels, and it’s also quite good fun.

We will say, though, that until you truly know what you are doing when it comes to investing online, you should start very small. Starting small not only eliminates the risk factor, but it also ensures that should you fall into a trap, you won’t lose a lot of your hard-earned cash.

The Factors That Could Impact Your Online Sales

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In today’s digital world, more business is done online than ever before. There are factors that can impact your online sales. The following contributed post is entitled, The Factors That Could Impact Your Online Sales.

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Perhaps you’re a business owner using sites such as Amazon to increase sales within your business.

Or perhaps your business is based entirely online.

Whatever the case, you need to know those factors that could affect your ability to make money online with your business. In this article, we will list just a few.

#1: Your expertise

If you are adept at designing your own website, have a deep understanding of e-Commerce sites such as Amazon and eBay, and know how best to market your business online, then great, you are good to go! However, if you lack in expertise in any area, then don’t rely on your limited abilities alone. Hire a website designer, and give yourself an online presence that appeals to potential customers. Consult with the Amazon experts at awesomedynamic.com, and benefit from their expertise if selling on this particular site. And hire a marketing team, as they will help you with your branding, increase your SEO, and support you with your promotional efforts. By working with the professionals in each area, you are more likely to make greater sales within your business.

#2: Your online reviews

A lot of customers rely on online reviews before making a purchase. You have probably done the same, especially when purchasing something on Amazon and eBay. Your potential customers will look at your product reviews if you’re selling on these particular sites, and they might also research your products on business review sites online. If you have great customer ratings, then you are guaranteed to get more sales. If the reviews are less than flattering, then your sales are bound to drop. So, work hard to ensure your customers like your business, and use these tips for getting five-star reviews to improve your selling chances.

#3: Your competition

Of course, if you are selling a product that is completely unique, then you have less need to fear the competition. The chances of this being true are, however, quite unlikely, as there is bound to be some competition in your line of business. So, keep this in mind when selling online. Your prices need to be competitive, so don’t inflate your prices too highly, as people generally go for the cheaper options when buying online. Think about your shipping and return policies too, and research what your rivals offer so you can then make any adjustments necessary to improve your service to your customers. And look at the products your customers are selling. If you can improve on what they are selling, then you are bound to make more sales than them. So, commit to research and make every effort to improve your business for the benefit of your product sales.

Finally

You aren’t in business to make a loss. You don’t want to waste either time or money within your business. So, consider our suggestions, as each factor will affect your online sales. Do what needs to be done, and then watch as more customers come to your business, and enjoy the profits that will be yours as a consequence.

How To Make Money Online With Your Business

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. In today’s digital world there are so many ways to leverage the available online tools to make money. The following contributed post is entitled, How To Make Money Online With Your Business.

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When it comes to your business, you want to exhaust all the opportunities that come your way to make money. And when it comes to the online world, there are plenty to sink your teeth into. Regardless of where your business stands right now in the real world, here are some tips to make money online with your business.

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Take Advantage Of Video Content

Video content is a hot commodity right now and something you should definitely be using for your business not only to make money but to get a boost to your traffic. Video content can become profitable when using platforms like YouTube to advertise that content. So many of us are now watching videos on a daily basis and it’s because they’re usually bite-sized content that you can keep scrolling through and watching for hours on end. You want to help relieve people’s boredom but also get them engaged. So think of how you can engage with your customers and potential customers, through video content. For example, it might be a look into the manufacturing process of a product in a documentary style way. Get creative with your ideas and start posting content as regularly as possible.

Make Use Of Paid Advertising

Paid advertising is a great way to make some extra dosh and you should be using it where you can to help generate leads. When doing online advertising, it’s more of an investment in order to buy potential leads that could convert into customers. That’s one way of doing it and the other is by making full use of your company’s website. Does it bring in a lot of traffic? And if so, then it’s a good idea to reach out to the other businesses and offer an advertising slot for a certain amount of money or based on however many click-throughs they get from your website. These ppc management tools can be really handy if you need some guidance.

Build A Shop On Your Website

When you’re bringing in traffic, depending on your business, you might find it beneficial to have a shop on your website. This could be selling merchandise or products that you may be selling in a physical store or via another website. It’s important to try and diversify your selling points and online is a great way of doing that. Get your website set up with a shop by using any of the ecommerce companies that are available and start selling your branded products directly through your website.

Offer Exclusive Subscriptions

When it comes to your email marketing or selling your services, it’s a good idea to try and offer this in the form of exclusive subscriptions. It could be a few dollars for your existing customers to subscribe to and then you can offer them content, freebies or whatever you want that is worth the amount they’re subscribing for.

Making money online with your business is a must-do, so start looking at what you could do with your company.

Is Your Business Secure Enough Online?

Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. No matter what kind of business you’re operating, cyber-attacks can threaten business at any time if the appropriate measures are not taken. The following contributed post is entitled, Is Your Business Secure Enough Online.

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It might sound obvious, but it’s important to keep your business safe. Anyone who runs their own business knows how important security can be. But the truth is, the day-to-day running of a business can make it easy to forget that simple fact. Security is often something that takes place behind the scenes which can make it easy to neglect. Making sure that doesn’t happen is of particular importance these days because of one simple thing: the internet. It used to be that you only had to worry about the physical security of your business. But now there is so much business conducted online that it has opened up whole new areas of risk. Without the proper security online, your business can be in real danger. Luckily, just as new threats arise, new services appear to combat them. Here are some ways to keep your business safe online.

Set up a secure firewall

You wouldn’t leave the doors to your business unlocked at night, would you? Then why do the same with your online presence? Malware is software that is designed to infiltrate and attack computers and networks. This can do untold damage to your business, even going so far as to destroy it. That’s why it’s so important to get your security up to scratch. Set up firewalls beyond the one’s that come with your router. There are plenty of firewall services that will kelp you to keep up with malware’s increasing complexity.

Back it all up

Few business owners would imagine a situation worse than logging on to see that an enormous amount of vital information has disappeared. The idea of files and data simply vanishing is the stuff of nightmares to most businesses. That’s what makes it even more surprising just how often companies neglect to back up their valuable data. Making sure that you’re backing up your data means that if the worst should happen then, you can easily retrieve it. There are plenty of backup services available and which one you choose will come down to your business.

Filter out spam emails

If you’re running a business online then it’s likely that you’re going to sending and receiving a lot of emails. The last thing you want is for spam to be cluttering up your inbox making it that much harder to find what you’re looking for. Antispam software is an excellent way to clean up your emails and reduce risk and distractions for yourself and employees. Running emails through verification to ensure that senders are who they say they are is a crucial step in upping your email security. It’s also a good idea to reach out to companies that can help you stop spam emails. And it’s always important to encrypt your emails. Unencrypted emails is basically a buffet for hackers and cyber criminals

Whether you’re working on your own or as part of a team the first step to improving security is improving your own practices. Making sure that you’re staying safe online will make keeping your business secure that much easier. Avoid accessing potentially dangerous sites at work. Keep your passwords updated regularly. Don’t click any suspicious looking emails. These simple things really will go a long way to protecting you and your business. Plus, if you’re showing safe online behavior, your employees are that much more likely to follow suit.