The Factors That Could Impact Your Online Sales

Two of the focuses of my blog are Financial Literacy/Money and Business/Entrepreneurship. In today’s digital world, more business is done online than ever before. There are factors that can impact your online sales. The following contributed post is entitled, The Factors That Could Impact Your Online Sales.

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Perhaps you’re a business owner using sites such as Amazon to increase sales within your business.

Or perhaps your business is based entirely online.

Whatever the case, you need to know those factors that could affect your ability to make money online with your business. In this article, we will list just a few.

#1: Your expertise

If you are adept at designing your own website, have a deep understanding of e-Commerce sites such as Amazon and eBay, and know how best to market your business online, then great, you are good to go! However, if you lack in expertise in any area, then don’t rely on your limited abilities alone. Hire a website designer, and give yourself an online presence that appeals to potential customers. Consult with the Amazon experts at, and benefit from their expertise if selling on this particular site. And hire a marketing team, as they will help you with your branding, increase your SEO, and support you with your promotional efforts. By working with the professionals in each area, you are more likely to make greater sales within your business.

#2: Your online reviews

A lot of customers rely on online reviews before making a purchase. You have probably done the same, especially when purchasing something on Amazon and eBay. Your potential customers will look at your product reviews if you’re selling on these particular sites, and they might also research your products on business review sites online. If you have great customer ratings, then you are guaranteed to get more sales. If the reviews are less than flattering, then your sales are bound to drop. So, work hard to ensure your customers like your business, and use these tips for getting five-star reviews to improve your selling chances.

#3: Your competition

Of course, if you are selling a product that is completely unique, then you have less need to fear the competition. The chances of this being true are, however, quite unlikely, as there is bound to be some competition in your line of business. So, keep this in mind when selling online. Your prices need to be competitive, so don’t inflate your prices too highly, as people generally go for the cheaper options when buying online. Think about your shipping and return policies too, and research what your rivals offer so you can then make any adjustments necessary to improve your service to your customers. And look at the products your customers are selling. If you can improve on what they are selling, then you are bound to make more sales than them. So, commit to research and make every effort to improve your business for the benefit of your product sales.


You aren’t in business to make a loss. You don’t want to waste either time or money within your business. So, consider our suggestions, as each factor will affect your online sales. Do what needs to be done, and then watch as more customers come to your business, and enjoy the profits that will be yours as a consequence.

Author: anwaryusef

Anwar Y. Dunbar is a Regulatory Scientist. Being a naturally curious person, he is also a student of all things. He earned his Ph.D. in Pharmacology from the University of Michigan and his Bachelor’s Degree in General Biology from Johnson C. Smith University (JCSU). Prior to starting the Big Words Blog Site, Anwar published and contributed to numerous research articles in competitive scientific journals reporting on his research from graduate school and postdoctoral years. After falling in love with writing, he contributed to the now defunct, and the Edvocate where he regularly wrote about: Education-related stories/topics, Science, Technology, Engineering and Mathematics (STEM), Financial Literacy; as well as conducted interviews with notable individuals such as actor and author Hill Harper. Having many influences, one of his most notable heroes is author, intellectual and speaker, Malcolm Gladwell, author of books including Outliers and David and Goliath. Anwar has his hands in many, many activities. In addition to writing, Anwar actively mentors youth, works to spread awareness of STEM careers, serves on the Board of Directors of the Friends of the David M. Brown Arlington Planetarium, serves as Treasurer for the JCSU Washington, DC Alumni Chapter, and is active in the Dave Ramsey Financial Peace Ministry at the Alfred Street Baptist Church. He also tutors in the subjects of biology, chemistry and physics. Along with his multi-talented older brother Amahl Dunbar (designer of the Big Words logos, inventor and a plethora of other things), Anwar is a “Fanboy” and really enjoys Science-Fiction and Superhero movies including but not restricted to Captain America Civil War, Batman vs. Superman: Dawn of Justice, and Prometheus. He is a proud native of Buffalo, NY.

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