Three of the focuses of my blog are Financial Literacy/Money, Business/Entrepreneurship and Technology. While online dating was made possible by technology, it can teach lots of lessons about brick and mortar businesses. There are strategies the process of online dating can teach individuals who are looking to start brick and mortar businesses. The following contributed post is entitled, What Online Dating Teaches You About Brick & Mortar.
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At first, it can be odd to put online dating and brick and mortar businesses in the same article. They don’t seem like they could have anything in common. But you would be wrong to dismiss their connection. Both rely on alertness, creative thinking, and ruthless decision-making for success. Indeed, online dating encourages users to decide without having met face-to-face the object of their interest. More often than not, you can’t get to know someone after only a quick chat online. As for brick and mortar businesses, tenants need to be quick to secure a location. Many also have to decide on whether or not to accept an offer from a landlord without having even visited the place. It’s not uncommon for business owners to sign on a shop space via a real estate agent or during online interaction. In other words, the skills required for a successful online date are very similar to the skills needed by brick and mortar businesses to protect their shop presence.
Is it safe to go with the first choice?
Just like on an online dating platform, you can’t go with your gut instincts without doing your research when it comes to brick and mortar safety. Are you safe from physical damage? It’s a question that both daters and business owners ask themselves. The process of coming to an answer is the same. Indeed, the first worry before accepting an online invitation to a date is to ensure the arranged location for the meeting is safe. Similarly, brick and mortar business owners should evaluate the potential threats around the shop location before accepting an offer. Flood risk or high crime rates are dangers you need to understand, as they could put your business at risk.
Appreciate that it takes time to build a symbiotic relationship
Meeting someone for the first time is tricky. There are very few stories of love at first sight. It takes time to build a trust relationship, which is why online daters often agree to go on multiple dates and develop their bond before making a decision. The same principle applies to brick and mortar business owners. Whether you’re a tenant or you own the commercial property, you can’t turn the place you’ve first visited into a success overnight. Structural work, interior decor, and professional landscaping take time, as experts from https://www.neumannsmith.com/ explain to their clients. However, committing to the project and dedicating your energy to enhancing the property and creating a meaningful connection with your audience is the key to success. As such, it’s important to see what something could be if you were to invest work in it rather than expect things to be perfect from Day One.
Don’t be afraid to say no
Brick and mortar tenants, especially, need to review all their options before signing up for a deal that might seem too good to be true. Just like with online dating, if the object of your interest is still free despite their assumed qualities, it’s because there might be something fishy about them. As this article on https://www.bluevine.com explains, one of the first things to clarify with your landlord is the lease agreement. A fantastic location with an unsuitable lease agreement could be a blow to your business.
In conclusion, in many ways, online dating and brick and mortar businesses follow a similar path to success. Balancing research, knowledge-gathering, and long-term improvements with the hectic pace of a fast-moving environment is a delicate art to master.